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Kelly Goldsmith

E. Bronson Ingram Professor of MarketingVanderbilt University

Expert in marketing, market research, and consumer behavior focusing on the impact of scarcity and sales on shoppers' mindsets.

SalesConsumer BehaviorMarket ResearchMarketingScarcity
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Rebecca Walker Reczek

Associate Professor of Marketing | Fisher College of BusinessThe Ohio State University

Dr. Reczek’s research focuses on the area of consumer behavior

MarketingMarketing & AdvertisingMarketing & BrandingSocial InfluenceConsumer Behavior
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Scott Rader

Associate ProfessorWestern Carolina University

Charles “Scott” Rader has entrepreneurial work experience in the areas of information technology product development and management.

Literary Deconstruction in Consumption MeaningsEthnographic Exploration of Experiential ConsumptionPostmodern Consumer CulturePostmodern ConsumptionSocial Media Marketing
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Aronté Bennett, PhD

Associate Professor of Marketing & Business Law; Associate Dean, UNITAS: Office of Community Engagement | Villanova School of BusinessVillanova University

Aronté Bennett, PhD, specializes in consumer behavior, information processing and brand relationships.

Corporate Social ResponsibilityVulnerable ConsumersBrandingResearch Methodology in MarketingBrand Relationships
Meredith David, Ph.D. profile photo

Meredith David, Ph.D.

Associate Professor, MarketingBaylor University

Expert in innovative marketing strategies, including emerging technologies & the psychological impact of social media platforms

Consumer Preferences & BehaviorStrategic Management & MarketingSmartphone Use & Well-Being
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Bryan Segal

Senior Vice PresidentcomScore

Segal brings over 20 years of business development, operational acumen, and client relationship expertise to his role at comScore.

Strategic PlanningMarket ResearchBusiness DevelopmentMedia and TechnologyDigital Media
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Michael D. Smith

ProfessorCarnegie Mellon University

Michael D. Smith's research uses economic and statistical techniques to analyze firm and consumer behavior in online markets.

StreamingDigital Media ProductsConsumer BehaviorHigher Education Policy
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Tyler Milfeld, PhD

Assistant Professor of Marketing | Villanova School of BusinessVillanova University

Tyler Milfeld, PhD, explores how brands can enhance their purpose-driven marketing communications in the prosocial arena.

Brand ActivismSustainability Marketing and Green AdvertisingMarketing CommunicationsProsocial AdvertisingConsumer Packaged Goods
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Eric Spangenberg

Professor of Marketing and Psychological Science; Academic director for the Center for Global LeadershipUC Irvine

Eric Spangenberg is an expert in consumer behavior, psychology, leadership and statistics.

Environmental PsychologyQuestion-Behavior EffectsConsumer BehaviorMarketingPsychometrics
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Param Singh

Professor of Business Technologies and MarketingCarnegie Mellon University

Param Singh's research focuses on the intersection of economics, machine learning, and AI.

Artificial IntelligenceMarketingInformation SystemsMachine Learning