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Bonnie Knutson

Bonnie Knutson

ProfessorMichigan State University

Bonnie Knutson often consults with business leaders who want to understand and take advantage of changing consumer demands.

Sales & Sales ManagementService LeadershipInnovationHospitality LeadershipConsumer Behavior
Stanley Lim

Stanley Lim

Assistant ProfessorMichigan State University

Stanley Lim's research explores operational issues at downstream (or so called "last-mile") supply chains.

LogisticsRetail StrategyConsumer BehaviorMachine LearningConsumer Trends
Linda Mullen

Linda Mullen

Associate ProfessorGeorgia Southern University

Linda Mullen's research interests are in the area of consumer behavior, white collar crime, pedagogy, and sales

Sales ManagementSalesWhite Collar Crime Consumer BehaviorPedagogy
Richard Lutz

Richard Lutz

Professor | ChairUniversity of Florida

Richard Lutz’s research addresses experiential consumption, customer donation decisions, and social media's effects on purchase behavior.

Advertising ResponseConsumer BehaviorServices MarketingBusiness
Kathy Newman

Kathy Newman

Associate ProfessorCarnegie Mellon University

Kathy Newman is a popular and mass culture expert primarily interested in the relationship between media and political formations.

Consumer BehaviorLiterary and Cultural StudiesFilm and Visual MediaHumanities AnalyticsHistory of Technology
Ming Hsu

Ming Hsu

William Halford Professor | Haas School of Business & Helen Wills Neuroscience InstituteUniversity of California, Berkeley

Leading expert in neuromarketing and the application of biological methods to understand consumer behavior

Consumer NeuroscienceNeuroeconomicsBehavioral EconomicsNeuromarketing
Robin Coulter, Ph.D.

Robin Coulter, Ph.D.

Department Head, Professor of MarketingUniversity of Connecticut

Professor Robin Coulter is an expert in consumer behavior issues with strategic marketing implications.

VisualizationConsumer ResearchNumerical CognitionBrandingCross-Cultural Consumer Behavior
Yong Jae Ko

Yong Jae Ko

ProfessorUniversity of Florida

Yong Jae Ko specializes in sports marketing and sports consumer research.

Sport Consumer BehaviorSports Marketing
Ayalla Ruvio

Ayalla Ruvio

Associate Dean for MBA and MS Programs, Associate Professor of MarketingMichigan State University

Expert on consumer behavior and consumer psychology

Shopping BehaviorIdentity and ConsumptionExperiential ConsumptionMaterialismLuxury Consumption
Jay Yoo, Ph.D.

Jay Yoo, Ph.D.

Associate Professor of Apparel MerchandisingBaylor University

Fashion merchandising and apparel expert specializing in appearance-related behaviors and individual social well-being

Apparel and Consumer BehaviorFashion MerchandisingAppearance-Related Behaviors