Consumer Experts

Scott Rader

Associate ProfessorWestern Carolina University

Charles “Scott” Rader has entrepreneurial work experience in the areas of information technology product development and management.

Literary Deconstruction in Consumption MeaningsEthnographic Exploration of Experiential ConsumptionPostmodern Consumer CulturePostmodern ConsumptionSocial Media Marketing

Bryan Segal

Senior Vice PresidentcomScore

Segal brings over 20 years of business development, operational acumen, and client relationship expertise to his role at comScore.

Strategic PlanningMarket ResearchBusiness DevelopmentMedia and TechnologyDigital Media

Meredith David, Ph.D.

Associate Professor, MarketingBaylor University

Expert in innovative marketing strategies, including emerging technologies & the psychological impact of social media platforms

Consumer Preferences & BehaviorStrategic Management & MarketingSmartphone Use & Well-Being

Aronté Bennett, PhD

Professor of Marketing & Business Law; Associate Dean, UNITAS: Office of Community Engagement | Villanova School of BusinessVillanova University

Aronté Bennett, PhD, specializes in consumer behavior, information processing and brand relationships.

Corporate Social ResponsibilityVulnerable ConsumersBrandingResearch Methodology in MarketingBrand Relationships

Tyler Milfeld, PhD

Assistant Professor of Marketing | Villanova School of BusinessVillanova University

Tyler Milfeld, PhD, explores how brands can enhance their purpose-driven marketing communications in the prosocial arena.

Brand ActivismSustainability Marketing and Green AdvertisingMarketing CommunicationsProsocial AdvertisingConsumer Packaged Goods

Jay Yoo, Ph.D.

Associate Professor of Apparel MerchandisingBaylor University

Fashion merchandising and apparel expert specializing in appearance-related behaviors and individual social well-being

Body ImageFashionAestheticsFashion TheoryConsumer Behavior

Robin Coulter, Ph.D.

Professor EmeritusUniversity of Connecticut

Professor Robin Coulter is an expert in consumer behavior issues with strategic marketing implications.

VisualizationConsumer ResearchNumerical CognitionBrandingCross-Cultural Consumer Behavior

Eric Spangenberg

Professor of Marketing and Psychological Science; Academic director for the Center for Global LeadershipUC Irvine

Eric Spangenberg is an expert in consumer behavior, psychology, leadership and statistics.

Environmental PsychologyQuestion-Behavior EffectsConsumer BehaviorMarketingPsychometrics

Param Singh

Professor of Business Technologies and MarketingCarnegie Mellon University

Param Singh's research focuses on the intersection of economics, machine learning, and AI.

Artificial IntelligenceMarketingInformation SystemsMachine Learning

Karen Melton, Ph.D.

Assistant Professor, Child and Family StudiesBaylor University

Applied researcher specializing in the healthy development of adolescents through the maintenance of healthy families

Family LeisureFamily RelationsPositive Youth Development

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