Experts Matter. Find Yours.

Jay Yoo, Ph.D.

Associate Professor of Apparel MerchandisingBaylor University

Fashion merchandising and apparel expert specializing in appearance-related behaviors and individual social well-being

Maximilian Gaerth

Assistant Professor of MarketingEmory University, Goizueta Business School

Amit Kumar

Assistant Professor of MarketingUniversity of Delaware

Professor Kumar’s research focuses on the scientific study of happiness.

Linda Mullen

Associate ProfessorGeorgia Southern University

Linda Mullen's research interests are in the area of consumer behavior, white collar crime, pedagogy, and sales

Richard Lutz

Professor | ChairUniversity of Florida

Richard Lutz’s research addresses experiential consumption, customer donation decisions, and social media's effects on purchase behavior.

Kathy Newman

Associate ProfessorCarnegie Mellon University

Kathy Newman is a popular and mass culture expert primarily interested in the relationship between media and political formations.

Ming Hsu

William Halford Professor | Haas School of Business & Helen Wills Neuroscience InstituteUniversity of California, Berkeley

Leading expert in neuromarketing and the application of biological methods to understand consumer behavior

Yong Jae Ko

ProfessorUniversity of Florida

Yong Jae Ko specializes in sports marketing and sports consumer research.

Charles Freeman

Professor, Department Chair of Fashion Merchandising & Director of Research and Creative Scholarship InitiativesTexas Christian University

Dr. Freeman is an expert on athlete equipment, advanced textiles, wearable sensors, and the commercialization of university research.

Stan Phelps

Chief Measurement Officer9INCH marketing

Makes Brands Remark-able