consumer goods Experts

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Jeff Hoffman

Partner & Co-FounderColorJar, LLC

Internationally recognized public speaker on the topics of innovation, leadership, entrepreneurship, and more.

EntrepreneurshipNew MediaLeadershipBrandingFuturist
Jim Signorelli profile photo

Jim Signorelli

CEO/ChairmanESW Partners/StoryLab

Understanding how stories work can help marketers, advertisers and sales people become powerfully persuasive.

PersuasionMarketingAdvertisingEntertainingStory
Lara McCulloch-Carter profile photo

Lara McCulloch-Carter

Chief Brand StorytellerREADY2SPARK

Lara’s a secret you want to keep to yourself. Anti-PowerPoint, she’s innovative, a storyteller & meaningful. I’ve hired her time &...

Lyle Brenner profile photo

Lyle Brenner

Associate ProfessorUniversity of Florida

Lyle Brenner's research investigates how consumers and managers make predictions, inferences and decisions.

Consumer and Managerial Decision MakingStatistics and Research MethodsConsumer Statistical ReasoningJudgment Under UncertaintyMathematical Psychology
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Steven Shugan

ChairUniversity of Florida

Steven Shugan is an expert in health care and market research.

Advance-Selling and other Creating Pricing PracticesNormative Methods for Modeling CompetitionCompetition in Health-Care MarketsMarkets for Evaluative InformationGrowth in Competitive Markets
Jay Yoo, Ph.D. profile photo

Jay Yoo, Ph.D.

Associate Professor of Apparel MerchandisingBaylor University

Fashion merchandising and apparel expert specializing in appearance-related behaviors and individual social well-being

Body ImageFashionAestheticsFashion TheoryConsumer Behavior
Amit Kumar profile photo

Amit Kumar

Assistant Professor of MarketingUniversity of Delaware

Professor Kumar’s research focuses on the scientific study of happiness.

HappinessConsumer BehaviorSocial PsychologyBehavioral Decision MakingKindness
Kathryn Bender profile photo

Kathryn Bender

Assistant Professor of EconomicsUniversity of Delaware

Research focuses on the economic pedagogy as well as the economics of food waste, experimental economics and consumer behavior.

Food Marketing and PolicyEconomic PedagogyTaylor SwiftData VisualizationData Analysis
Reshma Shah profile photo

Reshma Shah

Professor in the Practice of MarketingEmory University, Goizueta Business School

Relationship MarketingCustomer and Partner RetentionIntegrated Marketing CommunicationsBrand and Category ManagementMarketing Processes and Performance
Yossi Sheffi, PhD profile photo

Yossi Sheffi, PhD

Director, MIT Center for Transportation & Logistics | Director, MIT Supply Chain Management Program | Elisha Gray II Professor of Engineering Systems, MITMIT Center for Transportation & Logistics

Dr. Sheffi is an expert in systems optimization, risk analysis, and supply chain management.

Systems OptimizationSupply Chain ManagementRisk Analysis