H. Shanker Krishnan

Nestle-Hustad Professor of Marketing · Indiana University, Kelley School of Business

H. Shanker Krishnan's research focuses on the role of memory in brand equity, brand associations, and brand extensions.

Implicit Memory for Information Memory Interference Processes Role of Memory in Brand Equity Brand Associations Brand Extensions

Kashef Majid

Assistant Professor of Business · University of Mary Washington

Dr. Majid is an expert on reputation management and marketing strategy.

Sustainability Marketing Strategy International Marketing

Shantini Munthree

President, Marketing Expert, and Author · Brandkind Marketing

Author of book "Love + Fear"

Marketing Automation Digital Marketing Product Marketing Marketing Strategy & Planning Integrated Marketing

David A. Aaker

E.T. Grether Professor Emeritus of Marketing and Public Policy · Haas School of Business, University of California, Berkeley

Hailed as the "father of modern branding"

Branding Brand Portfolio Strategy Global Brand Management Brand and Brand Building Storytelling

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