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Buying local? Higher price means higher quality in consumers' minds
BLOOMINGTON, Ind. -- Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to "buy local," they more frequently base their decisions on price as a perception of quality, according to research from the Indiana University Kelley School of Business and three other universities. The study, published in the Journal of Marketing, suggests that marketers can use this understanding of local identity versus global identity to shape consumers' price perceptions and behavior. "Consumers tend to use price to judge a product's quality when their local identity is most important to them," said Ashok Lalwani, associate professor of marketing at Kelley. "When promoting high-priced or branded products, marketers can situationally activate consumers' local identity. To accomplish this objective, businesses can encourage consumers to 'think local' or employ local cultural symbols in advertising and other promotional material. The researchers also suggested that the opposite was true for low-price products. "Discount stores, such as dollar stores, should discourage consumers from using the price of a product to infer its quality," Lalwani said. "They would be better served by temporarily making consumers' global identity more prominent. Cues in advertisements that focus on a product's global appeal would help achieve that goal." Many companies find it difficult to set and increase prices in the digital marketplace because of the pricing transparency of the internet, consumers' deal-seeking attitudes and global product availability. For their study, Lalwani and his colleagues conducted in-depth interviews, two field studies and seven experiments, and reviewed secondary data. In their interviews with 15 senior-level managers from Fortune 500 companies, they found that while the executives considered local or global communities in their pricing decisions, none knew when such strategies were effective or why. For example, an executive at a snack food maker told them, "It is important to have a reasonably high price since it communicated 'premium-ness' and then reinforce it with advertising and packaging. But we don't know for sure why such consumers prefer premium brands." A pet products manager said, "In dog sweaters, it is difficult to judge quality, so I am sure that my pet parents use price, in addition to other factors, to choose." Through the field studies, experiments and secondary data, the researchers found that when consumers choose to identify more with others around them, they perceive greater variance among brands, which increases their reliance on price as a cue to judge quality. Past research has found that consumers from more globalized countries and communities, such as the United States and its larger cities, often have a stronger global mindset because they interact with many types of people and cultures and hear news from abroad. In contrast, those living in smaller population areas or from isolated or insular nations often have a stronger local identity because they have less access to other cultures. This paper provides useful guidelines for firms to adapt strategies for different regions and address whether companies should be more locally or globally oriented. "For products to be marketed to the places where people tend to have a more local identity (such as rural areas), local flavors and ingredients can be used in the products. As these consumers are more likely to make price-quality associations, marketers may not need to allocate much ad budget to convince consumers about price-quality associations," Lalwani and his co-authors wrote. The opposite is true as well, according to the authors, indicating that in more metropolitan areas, consumers most often don't have an established connection between price and quality. For marketers, this means that putting additional effort into differentiating their brand will help consumers associate a higher price with higher quality. Lalwani is in the process of reviewing results of a large-scale national survey of the U.S. that measures which states tend to have more of a local identity versus a global one, for a follow-up study. His co-authors on the paper, "How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance," are Zhiyong Yang of the University of North Carolina, Sijie Sun of the University of Hawaii at Hilo and Narayan Janakiraman of the University of Texas at Arlington.
‘Bottom-line mentality’ can lead to loss of employee respect and loyalty, research shows Supervisors driven by profits could actually be hurting their coveted bottom lines by losing the respect of their employees, who counter by withholding performance, according to a new study led by Baylor University. The study, “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance,” is published in the journal Human Relations. “Supervisors who focus only on profits to the exclusion of caring about other important outcomes, such as employee well-being or environmental or ethical concerns, turn out to be detrimental to employees,” said lead researcher Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business. “This results in relationships that are marked by distrust, dissatisfaction and lack of affection for the supervisor. And ultimately, that leads to employees who are less likely to complete tasks at a high level and less likely to go above and beyond the call of duty.” While other studies have examined the impact of bottom-line mentality (BLM) on employee behavior, Quade said this is the first to identify why employees respond with negative behaviors to supervisors they perceive to have BLM. The research team surveyed 866 people. Half of those surveyed were supervisors; the other half were their respective employees. Data was collected from those who work in a range of jobs and industries, including financial services, health care, sales, legal and education. Researchers measured supervisor BLM, employee BLM, task performance and leader-member exchange – the rating employees gave of their relationships with their supervisors. Employees rated their supervisors’ BLM by scoring on a scale statements like: “My supervisor treats the bottom line as more important than anything else” and “My supervisor cares more about profits than his/her employees’ well-being.” They rated leader-member exchange via statements such as “I like my supervisor very much as a person” and “My relationship with my supervisor is composed of comparable exchanges of giving and taking.” Supervisors rated their employees by scoring statements such as: “This employee meets or exceeds his/her productivity requirements,” “This employee searches for ways to be more productive” and “This employee demonstrates commitment to producing quality work.” Based on the responses and the data collected and analyzed, the researchers found: High-BLM supervisors create low-quality relationships with their employees. In turn, employees perceive low-quality leader-member exchange relationships. Thus, employees reciprocate by withholding performance. When supervisor BLM is high and employee BLM is low, the damaging effects are strengthened. When both supervisor and employee BLM are high, the negative performance is still evident. The last finding on that list was particularly significant, Quade said, because it contradicts a common belief that when two parties (in this case, supervisors and employees) think alike and have similar values, there will be a positive outcome. Not so much in the case of BLM, the study shows. “When supervisor and employee BLM is similarly high, our research demonstrates the negative effect on performance is only buffered, not mitigated – indicating no degree of supervisor BLM seems to be particularly beneficial,” the researchers wrote. “It seems even if employees maintain a BLM, they would prefer for their managers to focus on interpersonal aspects of the job that foster healthier social exchange relationships with their employees in addition to the bottom line.” The profit-performance relationship can spark a conundrum for companies, Quade said, because organizations want to be profitable, and performance is an important indicator of an organization’s health and vitality. If leaders believe a negative dynamic regarding BLM exists in their organization, the researchers suggest a few practical steps: Be cautious of a BLM approach or emphasizing bottom-line outcomes that could neglect other organizational concerns, such as employee well-being and ethical standards. Managers should be aware of the message they pass along to employees (and the possible performance repercussions) when they tout bottom-line profits as the most important consideration. Organizations that need to emphasize bottom-line outcomes should consider pairing the BLM management style with other management approaches known to produce positive results, such as practicing ethical leadership. “Supervisors undoubtedly face heavy scrutiny for the performance levels of their employees, and as such they may tend to emphasize the need for employees to pursue bottom-line outcomes at the exclusion of other competing priorities, such as ethical practices, personal development or building social connections in the workplace,” the researchers wrote. “However, in doing so they may have to suffer the consequence of reduced employee respect, loyalty and even liking.” ABOUT THE STUDY “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance” is published in the journal Human Relations. Authors are Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business; Benjamin McLarty, Ph.D., assistant professor of management, Mississippi State University; and Julena Bonner, Ph.D., assistant professor, Utah State University. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
In March of 2018, Transparency Market Research published a report announcing that the worldwide low noise amplifier market is estimated to be worth US$ 7.9B by 2026. The LNA industry is fragmented with the usual group of semiconductor companies. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components. This allows you to build a low noise amplifier using only two CiFETs which can be perfectly tuned to a 50 or 100 ohm antenna by adjusting the i-ratio. The power consumption is a fraction of traditional LNA devices, with a lower noise floor resulting in better range and lower SNR. The small size, less complexity and fewer BOM lowers the cost of the device. Circuit Seed is an ideal solution for low power LNAs. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
It’s not the first time Facebook has faced Congress. This time, the social media giant came to Washington to discuss its new Libra cryptocurrency. As their new venture into the Fintech industry. Libra, claims Facebook, will keep a customer’s money safe by using the blockchain process. However, the talks didn’t seem to generate a lot of ‘likes’ by members of either party on the Hill. Many lawmakers questioned Facebook (FB) executive David Marcus about why people should trust the company to manage their money and why they should trust Facebook to lead the way on a major new fintech regulation that could fundamentally change global financial systems. "Facebook's motto is move fast and break things," Sherrod Brown, the Committee's senior member, said. "They've moved fast and are helping to undermine our democracy. Now they're expecting us to trust them with our paychecks." July 16 – CNN There are concerns about the currency undermining the federal reserve, about control, regulation and responsibility. But should lawmakers be that worried? What are the potential consequences to Libra launching? What are the benefits? And why is Facebook even going down this path? There are a lot of questions to be asked – and if you are a reporter covering this topic, our experts can help. Eric Overby's research focuses on the transition from physical to electronic modes of interaction and its effect on market efficiency. Eric is available to speak to media regarding blockchain or any other technology related topics – simply click on his icon to arrange an interview.
A global commitment to democracy
When I was invited to attend the Global Forum on Academic Freedom, Institutional Autonomy, and the Future of Democracy held this June in Strasbourg, France, I jumped at the chance. I was proud to add Otterbein’s support to a movement of global leaders committing to protecting democracy. I attended the forum along with more than 100 higher education leaders from around the world. Since its founding, Otterbein has stood for the rights of academic freedom and autonomy, as well as the freedom of speech of individuals, and we continue to stand resolute today. Otterbein believes that all voices from different walks of life must be represented, respected and valued, and we are committing to be a national and global leader in preserving democratic societies and values. The Global Forum was co-organized by the Council of Europe; the International Consortium for Higher Education, Civic Responsibility, and Democracy; the Organization of American States; and other partners, notably the International Association of Universities and the Magna Charta Observatory. It gathered higher education leaders and representatives of public authorities and NGOs from Europe and the United States, as well as smaller numbers from Australia, Asia, Africa, the Middle East and Latin America. - John Comerford Are you a journalist covering topics about democracy and how it is being threatened around the world? What role does higher education play in global democracy? And what countries or regions are the most at risk? There are a lot of questions regarding this topic – and that’s where we can help. John Comerford is an expert in higher education, regional and national topics. He is the President of Otterbein University and is available to speak with media regarding this issue and how higher-education needs to be made available to everyone in America regardless of income, family name or background. Simply click on his icon to arrange an interview.
There’s no question about it – our planet has a problem with plastic. Though simple, cheap, convenient and often necessary, the reality is single use and non-reusable plastics like straws, plastic bags, wrapping and most containers are causing problems. There’s no hiding or ignoring the evidence – plastic is everywhere from landfills, to our rivers and streams and even occupying its own land mass in the ocean. Recently Canada proposed a ban on single use plastics to come in to effect in 2021. The country joined the likes of France, Germany, Italy, the U.K. and the European Union who are all implementing similar policies. The United States, however – has not. Here are some facts from the Center for Biological Diversity. Americans use 100 billion plastic bags a year, which require 12 million barrels of oil to manufacture. The average American family takes home almost 1,500 plastic shopping bags a year. According to Waste Management, only 1 percent of plastic bags are returned for recycling. That means that the average family only recycles 15 bags a year; the rest ends up in landfills as litter. Up to 80 percent of ocean plastic pollution enters the ocean from land. 100,000 marine animals are killed by plastic bags annually. One in three leatherback sea turtles have been found with plastic in their stomachs. Plastic bags are used for an average of 12 minutes. It takes 500 (or more) years for a plastic bag to degrade in a landfill. Unfortunately, the bags don't break down completely but instead photo-degrade, becoming microplastics that absorb toxins and continue to pollute the environment There is no doubt plastic is a serious problem in America – but will the country join in? What will it take from an industry point of view? Will costs outweigh the benefit? Is this a matter of regulation and do Americans have the appetite to make this a political issue? There are a lot of questions and that’s where our experts can help. Dr. Beril Toktay is Professor of Operations Management, Brady Family Chairholder and ADVANCE Professor at Georgia Tech’s Scheller College of Business. She’s the founding Faculty Director of the Ray C. Anderson Center for Sustainable Business. She’s an expert in the areas of sustainable operations and supply chain management, with a special focus on the circular economy. Beril is available to speak about this issue with media – simply click on her icon to arrange an interview.
From Asthma and Tick Bites to Dengue Fever, Nurses Tackle Health Impacts of Climate Change
According to statistics compiled by the National Aeronautics and Space Administration (NASA), carbon dioxide levels are at their highest in more than 650,000 years. In addition, 18 of the 19 warmest years ever have occurred since 2001, according to NASA. The World Health Organization reports that between 2030 and 2050 climate change is expected to cause 250,000 additional deaths per year from malnutrition, malaria, diarrhea and heat stress. “Many people don’t realize how much climate change can affect their health,” says Ruth McDermott-Levy, PhD, MPH, MSN, RN, director of the Center for Global and Public Health at Villanova’s M. Louise Fitzpatrick College of Nursing. “We see increases in ground level ozone from the changes in our climate here in the United States and in Europe. And we see the impact of climate change on our patients every day.” Earlier this year, Dr. McDermott-Levy spent several months in Finland collecting nurses’ observations on the impact of climate change. “In Finland extreme cold causes deaths, but increasing heat waves have become a health risk, too. This is especially a risk for the chronically ill and the elderly. And nurses will need to consider heat-related issues when they discharge elderly patients from the hospital to their homes.” In addition to health issues related to climate change, the increasing extreme weather events that bring on flooding and wildfires also disrupt the health care delivery supply chain, making much needed medications, medical supplies, and access to health care providers a greater challenge in delivering care.
The return on measles and how this once eradicated disease is making an epic comeback
Once long gone and considered a thing of the past – measles is back in America. The childhood disease that was usually easily contained by a simple shot along with vaccinations for mumps and rubella, used to ensure that our communities and the general population enjoyed herd immunity and remained for the most part safe from these once dangerous and highly-contagious diseases. But things have changed, and this year America has set a record … unfortunately taking public health a few steps back along with it. “Less than two weeks ago, the number of measles cases reported in 2019 broke the previous recent annual record, beating 667 cases reported in 2014. At the time, that was the highest number of cases reported since the disease was eliminated in the U.S.” May 06, 2019 – ABC News It’s a two-pronged problem and not so easy to unravel, first of all: Is it a matter of effective communication? Is public health losing the battle to online fake news? Are parents taking for granted the value of vaccinations? Does government need to intervene with mandatory immunizations? As well, there’s the bigger picture to consider… Who isn’t getting vaccinated and why? What’s the risk to the general population? And who are the compromised people who justifiably can’t be immunized and what threat does this pose to them? There are a lot of questions out there as well as a lot of false information – and that’s where our experts can help. Dr. Jessica Smith Schwind researches emerging infectious diseases in global health settings. She is an expert in the areas of epidemiology and disease detection. Dr. Melissa Carrion is an Assistant Professor in Women, Gender and Sexuality Studies and her current research is focused on maternal vaccine refusal and what are the common messages and experiences that influence these decisions. Both are available to speak with media regarding this issue – simply click on either icon to arrange an interview.
United Nations Report Warns of Potential Extinction of One Million Plant and Animal Species
The United Nations has issued an assessment sounding the alarm that one million plant and animal species are at risk of extinction due to human-related changes to the Earth’s natural landscapes. This poses a dire threat to ecosystems upon which people all over the world are dependent for survival, according to a New York Times report. The human degradation of the environment has further been exacerbated by global warming, it added. “Biodiversity is caught between the stark, local effects of human action, like deforestation, and the diffuse but steadily worsening global effects like climate change. This report says the combination is more devastating than the sum of its parts,” stated Adam Langley, PhD, an associate professor in Villanova University’s Department of Biology. Consumerism is a driving factor in the rapidly deteriorating situation, Dr. Langley said. “It’s becoming clear that no amount of information can overwhelm the will of the consumer, whether it's the greed of the wealthy or desperation of the poor. Producers and consumers act out of personal interests, not out of their fondness for wildlife.” Government action must lead the way in alleviating the severity of the direction in which biodiversity loss is headed, according to Dr. Langley. “To make the drastic changes we need, the solutions must come from the top. Governments must recognize the enormous subsidy we receive from intact ecosystems in the form of food, fiber, clean water and air. In our world, valuing biodiversity means putting a price on it—and paying the price when we degrade it.” He added, “When I see reports like this, I’m struck that, in the history of Earth, we are the first species that is able for foresee an extinction event. We can predict it in painful detail. Avoiding that demise would be truly unique, but we’ve yet to see if human nature has that capacity.”
Baylor Researchers Share Sleep and Memory Recall Tips to Help Tackle College Finals
It’s final exam season for college students across the country. And final exams often come with all-night study sessions and gallons of coffee. But do such things really help? In recent years, Baylor University researchers have identified a few practices that could help students get enough sleep and retain information for their exams. Here are some tips pulled from their research. Say No to All-Nighters Poor sleep during finals is common as students sacrifice bedtime for study time. Students are under more stress, use more caffeine to stay awake and are exposed to more bright light. Fewer than 10 percent of undergraduates maintain the recommended average of 8 hours per night of sleep or even the recommended minimum of 7 hours of sleep per night. Baylor researchers Michael Scullin, Ph.D., assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences and director of Baylor’s Sleep Neuroscience and Cognition Laboratory, and Elise King, M.I.D., M.A., assistant professor of interior design in Baylor’s Robbins College of Health and Human Sciences teamed together to find out if more sleep equaled better success. Their December 2018 study found that students who succeeded in averaging eight hours of sleep for five nights during final exams week did better than those who did not. Sleeping for eight hours was associated with a four-point grade boost. “Better sleep helped rather than harmed final exam performance, which is contrary to most college students’ perceptions that they have to sacrifice either studying or sleeping. And you don’t have to be an ‘A’ student or have detailed education on sleep for this to work,” Scullin said. King said students know that sacrificing sleep to complete school work is not a healthy choice, but they assume they don't have a choice, often remarking that there aren't enough hours in the day for coursework, extracurriculars, jobs, etc. “This removes that excuse,” King said. Sleep Consistency is Key In a study of sleep and creativity done in 2017, King and Scullin found that interior design students with highly variable sleep habits — cycling between “all-nighters” and “catch-up” nights — had decreased cognition in attention and creativity, especially with major projects. “Whether or not they ‘pull an all-nighter,’ when students cut their sleep, the effects are obvious,” King said. “They have trouble paying attention during class, and they aren't as productive during studio time.” To be successful at the challenge, students need to manage their time better during the day. Getting more sleep at night then allows them to be more efficient the next day. “By training students in their first year of college, if not earlier, that they can sleep well during finals week without sacrificing performance, we may help to resolve the ‘global sleep epidemic’ that plagues students in America and abroad,” Scullin said. Looking for Better Recall? Tell a Friend What You Learned Students who are given information and tell someone about it immediately recall the details better and longer, according to a 2017 study led by Baylor psychologist Melanie Sekeres, Ph.D., assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences. She said this “replaying” method takes a lot of effort but is worth it in the long run. “A week later, the memory was just as good,” Sekeres said. “Telling someone else about what you’ve learned is a really effective way for students to study instead of just re-reading the textbook or class notes.” In the study, students were shown 24-second clips from 40 films over a period of about half an hour. The study focused on their retention of both the general plot of the films as well as such details as sounds, colors, gestures, background details and other peripheral information that allow a person to re-experience an event in rich and vivid detail, said Sekeres. “We tell students to test yourself, force yourself to tell someone about the lecture,” Sekeres said. “Even by writing out some question for yourself about the information, then later answering them yourself, you are more likely to remember the information. Unfortunately, simply re-reading or passively listening to a recording of your lecture in hopes of remembering the information isn’t a great study strategy by comparison.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
