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Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, led the study, “Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change,” which is published in the Journal of Cultural Marketing Strategy. Charlene A. Dadzie, Ph.D., assistant professor of marketing at the University of South Alabama, coauthored the research. The research sought to determine which health issues most concerned multicultural millennials and to gauge how effective media can be as a tool to address those issues and drive change. “This study finds that by bolstering self-identity and employing health ‘edutainment,’ it is possible to have a positive impact on the health intentions and behaviors of the millennial generation,” the researchers wrote. There are more than 92 million millennials (ages 20-34) in the United States today, the researchers observed. More than 9 million of those are identified as being overweight, and much of that can be attributed to a sedentary lifestyle and media consumption. White Americans watch an average of 140 hours of television per month (35 hours per week); African Americans watch 213 hours of television per month; and Latino Americans watch 33 hours of television per week and stream more than six hours of video per month. “Millennials are tech-savvy, they love social media, they’re actually more health conscious than previous generations, and they have significant economic power,” Lindsey-Warren said. “With so many millennials – in the scope of this study, multicultural millennials – watching so many screens, there is great opportunity to generate information and increase products and services geared towards health-oriented behavior.” But to take advantage of this opportunity, public and private organizations need to understand what drives millennials’ health choices and communicate accordingly, the researchers wrote. A total of 265 people participated in two components of the study – a health survey of 245 undergraduate students and one-on-one, in-depth interviews of 20 multicultural millennials. ‘I’m old-young and it’s getting real.’ For the second part of the study, the researchers interviewed 20 people – 10 women and 10 men – from two organizations, a large northeastern U.S. university and a mid-sized nonprofit organization in Harlem, New York. The subjects represented cultural, socioeconomic and educational diversity. The interviews were used to better understand the health status of these millennials as well as their relation to storytelling in the media, the researchers said. Participants answered health and wellness questions regarding their own health and personal network (example: “What is your ideal health?”) and questions about their personal media usage (example: “What are the top five health and wellness issues you see regularly portrayed in the media?”). One of the strongest themes to emerge from those interviews was that multicultural millennials “long to be healthy in mind, body and spirit” and are open to “seeing authentic and relevant storytelling regarding health issues in the media that is meaningful.” “They would definitely respond to health messages when they truly see themselves in storytelling that meets them where they are in life,” the researchers wrote. Some of the health-related topics addressed by those being interviewed included healthy eating, asthma, sexual health, mental health and fitness. One interviewee, a 21-year-old woman said she gets “out of breath” when she runs up the stairs and her knees “crack and hurt.” “I would love to have ideal health again. I really would. I would love it. I’m old-young, and it’s getting real,” she said. ‘More involved in the narrative’ In addition to the one-on-one interviews, each of the 20 interviewees watched media clips from two television programs – ABC’s “Private Practice” and the nationally syndicated health show, “The Doctors.” Each show highlighted the accurate health information concerning attention deficit hyperactivity disorder (ADHD). “Private Practice” told its story via fictional characters in an episodic dramatic storytelling format. In this format, health issues were not directly promoted and there was no direct-to-camera discussion of those issues. “The Doctors,” on the other hand, utilized the format of real doctors conveying accurate health information in real-life situations, directly to the camera and in front of a studio audience. “From the interviews, it was apparent that the storytelling in the health edutainment stimuli worked because the participants enjoyed and were more involved in the narrative conveyed in ‘Private Practice’ versus ‘The Doctors,’” the researchers wrote. “For example, the ‘Private Practice’ segment told the story of a young boy and his parents who desperately asked their doctor to give them a prescription for ADHD medicine for their son, even though the son did not want the medicine and the doctor felt that the prescription might not have been needed.” The “Private Practice” story resonated better with those watching and scored high across genders, according to the study. One 21-year-old male university student said he was diagnosed with ADHD as a child and saw himself and his parents in the “Private Practice” clip. He said he took ADHD medicine for a while. “I didn’t like it and I stopped taking it, and that was it. My parents were, ‘OK – if you don’t like it, that’s the way it is – you’re going to study harder, though. And, that was it,” he told the interviewers. A 28-year-old female from the nonprofit program said she saw the “Private Practice” clip and could relate to the situation as a parent. “I felt I could relate because I felt that my son had ADHD, and I really, I kind of diagnosed him myself, and said that, so I was really interested in this topic,” she told the researchers. Marketing and advertising implications Given the constant barrage of media in the lives of millennials, it is only reasonable to question the effect of this environment on their health and well-being, Lindsey-Warren said. The findings of the study are useful for practitioners in marketing, advertising, public relations, digital and branded entertainment. “Ultimately, the key to making a difference in the lives of multicultural millennials and their health, both now and into the future, may be achieving the right balance of educating and entertaining them,” the researchers wrote. “For millennials, Gen Z and alpha – the newest generation – ‘edutainment’ is and will continue to be a primary way to educate them,” Lindsey-Warren said. “It’s through the stories we tell on digital, on streaming, on gaming – that’s the way those generations are learning.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the time to break out the grills, load vehicles with coolers and food and games, and gather with friends for the time-honored tradition of tailgating. It’s a tradition that Baylor University’s Meredith David, Ph.D., assistant professor of marketing, and her husband, Luke Lorick, have been enjoying since their undergraduate years at the University of South Carolina. The couple partnered on a recent research project to better understand tailgating’s impact on relationships and well-being. David is known nationally for her studies of phone snubbing – “phubbing” – and smartphone addiction. Lorick owns and operates Tailgating Challenge, a website devoted to testing and reviewing tailgating equipment, and he launched National Tailgating Day, which is celebrated annually on the first Saturday of September. “I noticed how at tailgates people actually interact with each other and are not glued to their phones like we see in restaurants and many other settings,” David said. “This led us to combine our expertise to study the impact of tailgating together on well-being.” The researchers surveyed 143 tailgating adults (44 percent were female) who answered questions about their partners and their respect toward that person. The results show that individuals who tailgate with their significant other report higher levels of respect and relationship satisfaction, David said. The results of the study will be presented later this month at the Atlantic Marketing Association Conference. “Tailgating fosters the human-to-human, face-to-face interactions and connections that we as humans need but yet find hard to come by as a result of cellphones and ‘phubbing’ tendencies,” David said. With over 70 million people tailgating annually, spending on average $150 on each occasion, David said this research offers important guidance for marketers, particularly in terms of positioning strategies in marketing communications for tailgating-related products and events. “For example, in advertisements, marketers should focus on portraying couples, or even friends, tailgating together as this may resonate more and help build bonds with the products they sell and the markets they are reaching out to,” David said. David said she and her husband knew that tailgating strengthened their relationship, but they wanted to dig in to see if it was – or could be – helpful to others. “We have lived and experienced these effects ourselves, so we wanted to determine if this impacted others the same way,” she said. “We found that tailgating helps strengthen relationships, in part, by helping people escape the hustle and bustle of everyday life. They disconnect from their TVs, laptops and cellphones and make real connections with loved ones and friends.” ABOUT MEREDITH DAVID, PH.D. Meredith David, Ph.D., serves as assistant professor of marketing in Baylor University’s Hankamer School of Business. Her research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. She has also published research related to customized pricing tactics, interpersonal attachment styles and the pursuit of health goals. Her research appears in numerous professional and academic journals and she has been interviewed and quoted for her research in national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook, Consumer Reports and Health magazine. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
Key Environmental Quality Research Questions Identified for North America by Multidisciplinary Team
As density in cities increase along with other global megatrends, researchers are working to address environment and health challenges in collaborative ways. Using a recently pioneered process, a multidisciplinary team of North American researchers, government agencies and businesses leaders identified priority research questions for the United States, Canada and Mexico in an effort to tackle pressing environmental quality issues. In an article published in the journal of Environmental Toxicology and Chemistry, Bryan W. Brooks, Ph.D., Distinguished Professor of Environmental Science and Biomedical Studies and director of the environmental health science program at Baylor University, led the Global Horizon Scanning Project (GHSP), which focuses on identifying environmental and health issues internationally. Brooks also facilitated GHSP workshops in Africa, Australia, Central and Southeastern Asia, Europe and Latin America. “We face palpable global environment and health challenges, which require innovative understanding, tools, products and systems to prevent, diagnose and manage adverse outcomes to public health and the environment,” Brooks said. “The GHSP was initiated as part of a larger effort to identify important international research needs. It is essentially a research roadmap towards achieving more sustainable environmental quality, which is necessary to protect human health, biodiversity and ecosystem services.” As part of the study, members of the Society of Environmental Toxicology and Chemistry’s (SETAC) and the American Chemical Society’s (ACS) Environmental Chemistry and Agrochemcials Divisions submitted questions that were then synthesized during a workshop by scientists and engineers from the academic, government and business sectors. “This project is intentionally inclusive, bottom-up, multidisciplinary, multisector and transparent,” Brooks said. “Answering these priority research questions will not be easy, but strategically doing so promises to accelerate progress to address grand challenges that matter to everyone.” “This report provides a comprehensive global perspective covering some of the world’s most critical environmental challenges that will impact society for decades to come,” said Sherine Obare, Ph.D., dean and professor of the Joint School of Nanoscience and Nanoengineering at UNC Greensboro and chair elect of the American Chemical Society’s Environmental Chemistry Division. “SETAC’s ability to engage scientists from around the globe has led to forums that identify urgent challenges including, next generation 21st century analytical chemistry methods, strategies to predict chemical exposure, understanding multiple stressors and new approaches in chemical risk assessment. This project will define the scientific directions needed to transform environmental science and engineering, globally.” “The GHSP reflected in this paper has harnessed the insights of scientists not only across North America but around the world,” said Charles Menzie, Ph.D., Global Executive Director of SETAC. “Each brings tremendous experience and a strong sense of what is needed for future research. However, the distillation of these many into a set of consensus questions provides a much needed foundation for charting our direction for research to inform environmental policy. SETAC is proud to have supported this through our global meetings and now through our journal.” A related GHSP manuscript identifying priority environmental quality questions for the Australasiaregion of Oceania was also recently published in Integrated Environmental Assessment and Management. GHSP efforts from Africa and Asia are ongoing with plans to report priority research questions from these global regions in the next year. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines.
Baylor’s Jeff Levin Named a Fellow of Prestigious International Society
Baylor scientist Jeff Levin, Ph.D., M.P.H., has been invited to become a Fellow of the prestigious International Society for Science and Religion (ISSR), a multidisciplinary learned society based at Cambridge University. Founded in 2002, ISSR is the world’s preeminent scholarly organization devoted to the intersection of science and religion. The Society has only about 200 Fellows, mostly from the physical and biological sciences, philosophy, history and theology. Levin is one of the few Fellows with a background in the biomedical sciences. Levin, an epidemiologist and religious scholar, holds a distinguished chair at Baylor, where he is University Professor of Epidemiology and Population Health, professor of medical humanities and director of the Program on Religion and Population Health at the Institute for Studies of Religion. He also serves as adjunct professor of psychiatry and behavioral sciences at Duke University School of Medicine and as an affiliated member of the Center for Medical Ethics and Health Policy at the Baylor College of Medicine. Levin is a founding father of the field of research devoted to the influence of religious faith and spirituality on physical and mental health. He has been conducting studies on this subject since the early 1980s. He came to Baylor in 2009. Levin’s work “is the culmination of a lifetime of diligent scholarship, for which he is rightly renowned worldwide, said Stephen G. Post, director of the Center for Medical Humanities, Compassionate Care and Bioethics at Stony Brook University, and an ISSR Fellow. “It is hard to imagine that any one scholar could have made such a pioneering contribution across this interface, but Jeff has been digging deep for nearly 40 learned years,” Post said. Levin’s colleagues at Baylor were excited to hear about this honor. “This is an amazing honor for a world-class scholar. This recognition is a true testament to his many important publications and remarkable career,” said Byron Johnson, Ph.D., co-director of ISR and Distinguished Professor of the Social Sciences. Among the ISSR’s distinguished Fellows are several Templeton Prize laureates, Gifford lecturers and leading academic scientists and theologians in Europe and North America. “I never expected this and wasn’t sure I was even on their radar,” Levin said. “The science and religion field has become a major intellectual endeavor, but the subject of religion and health up to now has not really been acknowledged by the field or accepted in it. So this is a first—an honor for me, for sure, but also recognition of the work that so many of my colleagues and I have been doing since the 1980s.” Levin has been published in more 220 scholarly publications, including 11 books. His most recent book is “Religion and Medicine: A History of the Encounter Between Humanity’s Two Greatest Institutions,” forthcoming this fall from Oxford University Press. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE BAYLOR INSTITUTE FOR STUDIES OF RELIGION Launched in August 2004, the Baylor Institute for Studies of Religion (ISR) initiates, supports and conducts research on religion, involving scholars and projects spanning the intellectual spectrum: history, psychology, sociology, economics, anthropology, political science, epidemiology, theology and religious studies. The Institutes mandate extends to all religions, everywhere, and throughout history, and embraces the study of religious effects on prosocial behavior, family life, population health, economic development and social conflict.
The Spencer Foundation recently awarded Baylor University’s Diana R. Garland School of Social Work a $50,000 grant to study if and how accredited Master of Social Work (M.S.W.) programs incorporate curricula around religion and spirituality (RS) into social work education as well as assessing faculty views around the topic and how universities’ religious affiliations impact M.S.W. education. The School of Social Work’s Edward C. Polson, Ph.D., assistant professor, and Holly Oxhandler, Ph.D., assistant professor and associate dean for research and faculty development, are co-principal investigators for the study, “Graduate Social Work Faculty Views on Preparing Students to Ethically Integrate Clients’ Religion/Spirituality in Practice: A National Survey.” As of spring 2019, there were 290 M.S.W. programs accredited by the Council on Social Work Education (CSWE), but little is known about how or if RS content is delivered within these colleges and universities. “Given that social workers provide the largest proportion of mental healthcare services in the U.S. [according to the Substance Abuse and Mental Health Administration], and clients have expressed a preference for integrating their RS in previous research, this is especially important to consider,” Oxhandler said. “In addition, no study has examined the potential impact religiously-affiliated colleges or universities have on M.S.W. education, including preparing students to ethically integrate clients' RS.” The research team, which will include a graduate assistant from the School of Social Work, will survey the approximately 5,000 full-time faculty across all of the CSWE-accredited M.S.W. programs to answer three questions: 1) How do M.S.W. programs prepare students to ethically integrate clients' RS in practice (if at all)? 2) What are M.S.W. faculty members' views and behaviors related to educating students on RS in social work? 3) In what ways, if any, do colleges' /universities' religious affiliation impact training on CSWE competencies in M.S.W. programs? Over the last few decades, research has shown a growing awareness that RS plays an important role in Americans' lives and the ethical integration of clients' RS in mental health treatment often contributes to positive outcomes. A previous study by Oxhandler revealed social workers held overwhelmingly positive attitudes toward integrating RS into treatment, but few were engaged in the practice. The study indicated only two practitioner characteristics that could predict their orientation toward integrating clients' RS into treatment: intrinsic religiosity (degree to which practitioners are internally motivated by RS) and prior training. This lack of training was reflected through surveys showing only 13 percent of social workers had taken a course in their M.S.W. program. Further, in another study by Oxhandler and Baylor alumna, Kelsey Moffatt, the team found a mere 78 of 257 programs mentioned a course on RS on their school websites in 2018. “We look forward to learning more about how M.S.W. faculty across the US integrate religion and spirituality content into their M.S.W. curricula as an element of clients’ culture and coping skills,” Oxhandler said. “Recognizing that clients tend to prefer their therapist assess and discuss the client’s spirituality as it relates to treatment, coupled with the fact that very few mental health care providers are trained in this area, we saw a need to better understand what's happening within M.S.W. programs.” The Spencer Foundation has been funding education research since 1971 and is the only national foundation focused exclusively on supporting education research. Their Small Research Grants on Education program supports research projects that will contribute to the improvement of education, and their goal is “to support rigorous, intellectually ambitious and technically sound research.” “I am truly grateful for the Spencer Foundation’s support for Dr. Polson and I to carry out this exciting project,” Oxhandler said. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE DIANA R. GARLAND SCHOOL OF SOCIAL WORK AT BAYLOR UNIVERSITY Baylor University’s Diana R. Garland School of Social Work is home to one of the leading graduate social work programs in the nation with a research agenda focused on the integration of faith and practice. Upholding its mission of preparing social workers in a Christian context for worldwide service and leadership, the School offers a baccalaureate degree (B.S.W.);a Master of Social Work (M.S.W.) degree available on the Waco or Houston campuses or online; three joint-degree options, M.S.W./M.B.A., M.S.W./M.Div. and M.S.W./M.T.S., through a partnership with Baylor’s Hankamer School of Business and George W. Truett Theological Seminary; and an online Ph.D. program. Visit www.baylor.edu/social_workto learn more.
Whether making the transition to college, starting a new job, ending a relationship or retiring, change can cause psychological stress, which in turn can make for wear and tear on the body. The good news is, we can develop coping mechanisms to reduce stress and live happier, healthier lives, say Baylor University psychologist Annie Ginty, Ph.D., and her University of California-Irvine collaborator, Sarah Pressman, Ph.D. Using a grant from AXA Research Fund — which supports projects in health, environment, new technology and socioeconomics — Ginty and Pressman produced three short videos to help students and the general public understand what stress is, what it does to our bodies and how to handle it. The videos stem from a two-year AXA postdoctoral research fellowship by Ginty, assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences. She investigated the relationship between biological responses to stress and adaptation during a stressful transition, particularly students’ adjustment to college. The videos, 1 to 3 minutes each, are housed on AXA’s YouTube channel and bear Baylor's new logo. “Psychological stress is bad for health; exercise stress is good,” said Ginty, who works with nonprofits to serve at-risk adolescents by providing high-intensity interval training workouts to reduce stress and improve health. “When we think about exercise, your heart rate and metabolic system increase, meaning you’re breathing harder. The rest of your muscle physiology is changing. Your body is working together to maintain homeostasis for balance. This is good stress,” she said. “But with psychological stress, the heart works much harder than the rest of the body. That metabolic imbalance can be hard on the heart and make the body more vulnerable to disease.” In the videos, Baylor students discuss the causes of psychological stress in their lives, how their bodies react and ways they handle stress. For them, a college education poses looming deadlines, fear of living up to expectations, anxiety about tests and adjusting to a new atmosphere. In the first video — "Stress and Your Health" — they describe such reactions as higher heart rate, restlessness, loss of sleep, skin breakouts, headaches and tense muscles. “If I fail at a test, I then in my mind see myself not getting into medical school, which is a pretty big domino effect,” said Devin Mangold of Wolfforth, Texas, a senior neuroscience major in the Honors College at Baylor. Such stressors can take a toll on moods and emotions, putting the physiological stress system into overdrive and possibly becoming a threat to long-term physical health — which in turn creates more stress. The second video — "Effects of Stress on Your Body" — explores how stress can affect emotions and the body. Stressed people may become anxious, sad, worried and angry. The stressors can interfere with sleep and can leave less time to exercise. People also tend to eat foods with higher fat and higher carbohydrates, said Pressman, associate professor of psychological science at UC-Irvine. That can lead to muscle tension, which can translate into injury. The third video — "Coping with Stress" — is about the importance of coping mechanisms so that minor stressors don’t turn into serious health issues. Social networking has been shown by research to reduce the effects of stress in such ways as lowering blood pressure. The best ways to cope are physical activity, a healthy diet and cognitive reappraisal. “Cognitive reappraisal” is “a fancy way of saying we’re changing how we interpret our situation,” said Danielle Young, Psy.D., clinical research coordinator of the Baylor Behavioral Medicine Laboratory in the department of psychology and neuroscience department. “It’s the difference between saying, ‘This is going to be the hardest test ever, and I’m going to fail’ and ‘This is going to be a hard test, but I’m going to do the best I can.’ Even that slight shift in thought can make you less stressed.” A recent study by Ginty of 230-plus Baylor students examined the effect of reappraising stress. “We found that if we gave brief instructions about how increases in heart rate during stress mean they were ‘ready’ and were not a ‘bad thing,’ people rated their levels of anxiety as more helpful to their performance,” Ginty said. The video encourages individuals to experiment with coping techniques that work for them. Students who appear in the video suggest methods from working out to cooking to reading to walking their dogs. “My natural demeanor is laid back, but internally, I stress myself,” said senior neuroscience major Simba Masando of Harare, Zimbabwe. Early in college, he “just went headfirst into the material” of a capstone course. “Now as a senior, I’m doing some preliminary courses I’m not necessarily interested in, but they’re required. I’ve alleviated some pressure in the major, but some of the requirements are a little more worrisome.” As a member of Baylor Behavioral Medicine Lab, what he’s learned about stress oping has been “greatly helpful” as he looks ahead to post-graduate school and his eventual goal of opening a school in Zimbabwe. “I’m an avid learner,” he said. “School is my job, as I see it, but my hobbies are learning, too. In basketball, there’s always a new move I want to learn; in piano, there’s a new technique. If you take the piano away from me, I’ll try guitar. And if you take basketball away from me, I’ll try tennis.” ABOUT ANNIE GINTY Research articles by Annie Ginty, Ph.D., include: “The behavioural, cognitive, and neural corollaries of blunted cardiovascular and cortisol reactions to acute psychological stress,” published in ; “Challenge and threat imagery manipulates heart rate and anxiety responses to stress,” published in ; and “Depression and anxiety are associated with a diagnosis of hypertension 5 years later in a cohort of late middle-aged men and women” published in ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.
Are America’s teachers equipped to help kids coping with trauma – let our experts explain.
At a time when roughly half of all U.S. children experience at least one adverse experience during their schooling, only 40% of the nation’s teachers feel they possess adequate strategies to help students develop social and emotional skills to cope with trauma. A recent survey (see attached) shows that there are serious gaps when it comes to helping America’s children handle and overcome adverse childhood experiences. The survey also revealed: 78% of teachers feel that it is part of their job to help students develop strong social and emotional skills. Nearly 92% feel that the teaching of social-emotional skills will improve student safety. Only 29% had received mental health training. 43% found finding ways to help students who appear to be struggling with problems outside of school difficult. 23% said their most challenging task was finding ways to help students who appear to be experiencing emotional or psychological distress. Social and emotional learning is critical to student development and should be prioritized in teacher education. That’s where the experts from Western Governors University are approaching education differently. The school is integrating social and emotional learning into its curriculum for teachers, helping graduates and the next generation of teacher bring trauma-informed education into tomorrow’s classroom. Are you a journalist covering education and the state of America’s classrooms? That’s where our experts can help. Dr. Deborah Eldridge is an expert in program strategy, curriculum development, accreditation, and licensure for teacher education. Dr. Eldridge is available to speak with media regarding this topic – simply click on her icon to arrange an interview.
‘Bottom-line mentality’ can lead to loss of employee respect and loyalty, research shows Supervisors driven by profits could actually be hurting their coveted bottom lines by losing the respect of their employees, who counter by withholding performance, according to a new study led by Baylor University. The study, “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance,” is published in the journal Human Relations. “Supervisors who focus only on profits to the exclusion of caring about other important outcomes, such as employee well-being or environmental or ethical concerns, turn out to be detrimental to employees,” said lead researcher Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business. “This results in relationships that are marked by distrust, dissatisfaction and lack of affection for the supervisor. And ultimately, that leads to employees who are less likely to complete tasks at a high level and less likely to go above and beyond the call of duty.” While other studies have examined the impact of bottom-line mentality (BLM) on employee behavior, Quade said this is the first to identify why employees respond with negative behaviors to supervisors they perceive to have BLM. The research team surveyed 866 people. Half of those surveyed were supervisors; the other half were their respective employees. Data was collected from those who work in a range of jobs and industries, including financial services, health care, sales, legal and education. Researchers measured supervisor BLM, employee BLM, task performance and leader-member exchange – the rating employees gave of their relationships with their supervisors. Employees rated their supervisors’ BLM by scoring on a scale statements like: “My supervisor treats the bottom line as more important than anything else” and “My supervisor cares more about profits than his/her employees’ well-being.” They rated leader-member exchange via statements such as “I like my supervisor very much as a person” and “My relationship with my supervisor is composed of comparable exchanges of giving and taking.” Supervisors rated their employees by scoring statements such as: “This employee meets or exceeds his/her productivity requirements,” “This employee searches for ways to be more productive” and “This employee demonstrates commitment to producing quality work.” Based on the responses and the data collected and analyzed, the researchers found: High-BLM supervisors create low-quality relationships with their employees. In turn, employees perceive low-quality leader-member exchange relationships. Thus, employees reciprocate by withholding performance. When supervisor BLM is high and employee BLM is low, the damaging effects are strengthened. When both supervisor and employee BLM are high, the negative performance is still evident. The last finding on that list was particularly significant, Quade said, because it contradicts a common belief that when two parties (in this case, supervisors and employees) think alike and have similar values, there will be a positive outcome. Not so much in the case of BLM, the study shows. “When supervisor and employee BLM is similarly high, our research demonstrates the negative effect on performance is only buffered, not mitigated – indicating no degree of supervisor BLM seems to be particularly beneficial,” the researchers wrote. “It seems even if employees maintain a BLM, they would prefer for their managers to focus on interpersonal aspects of the job that foster healthier social exchange relationships with their employees in addition to the bottom line.” The profit-performance relationship can spark a conundrum for companies, Quade said, because organizations want to be profitable, and performance is an important indicator of an organization’s health and vitality. If leaders believe a negative dynamic regarding BLM exists in their organization, the researchers suggest a few practical steps: Be cautious of a BLM approach or emphasizing bottom-line outcomes that could neglect other organizational concerns, such as employee well-being and ethical standards. Managers should be aware of the message they pass along to employees (and the possible performance repercussions) when they tout bottom-line profits as the most important consideration. Organizations that need to emphasize bottom-line outcomes should consider pairing the BLM management style with other management approaches known to produce positive results, such as practicing ethical leadership. “Supervisors undoubtedly face heavy scrutiny for the performance levels of their employees, and as such they may tend to emphasize the need for employees to pursue bottom-line outcomes at the exclusion of other competing priorities, such as ethical practices, personal development or building social connections in the workplace,” the researchers wrote. “However, in doing so they may have to suffer the consequence of reduced employee respect, loyalty and even liking.” ABOUT THE STUDY “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance” is published in the journal Human Relations. Authors are Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business; Benjamin McLarty, Ph.D., assistant professor of management, Mississippi State University; and Julena Bonner, Ph.D., assistant professor, Utah State University. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
The ‘Heaven 11’: Gospel Music Expert Lists 11 Most Influential Black Gospel Songs
June is African American Music Appreciation Month Photo by Robert Rogers, Baylor Marketing & Communications Baylor Professor Robert Darden attends Baylor University's 2019 Pruit Symposium, "Lord, Make Me An Instrument: Black Sacred Music at the Intersection of Gospel and Jazz." WACO, Texas (May 31, 2019) – Robert F. Darden, professor of journalism, public relations and new media at Baylor University and a former gospel music editor for Billboard Magazine, is leading a national movement to preserve the fast-disappearing legacy of African American sacred music on vinyl. To celebrate African American Music Appreciation Month in June, Darden, who is founder and director of Baylor’s Black Gospel Music Restoration Project, compiled the “Heaven 11” – a list of the 11 most influential black gospel songs. “There is no way to quantify the ‘greatest’ gospel song of all time, but certain songs have been more influential than others through the years,” said Darden, who selected songs from the 1940s through the 1980s. (Listen to the “Heaven 11” on this Spotify playlist, created by Baylor Proud.) The list includes Darden’s comments about each selection: 1. “Move on Up (A Little Higher)” “The Queen of Gospel Mahalia Jackson’s first big hit, and one of the best-selling gospel songs of all time. It was also understood to be an early ‘Freedom Song’ in the African-American community.” 2. “Take My Hand, Precious Lord” “Perhaps the best-known, most beloved of all gospel songs. Written by Thomas Dorsey after the loss of his wife and infant child, it is still sung today at virtually every African-American funeral service in the country.” 3. “Oh Happy Day” “This song by Edwin Hawkins was the first gospel song to be a hit single in the 1960s, and had a revolutionary combination of gospel choir, stirring chorus and a thoroughly modern beat.” 4. “The Reason Why We Sing” “Kirk Franklin did to the ‘80s and ‘90s what Hawkins did to the ‘60s and Andrae Crouch did to the ‘70s, combined straight-ahead gospel with the beat of the day, while paying tribute to the old gospel classic, ‘His Eye is on the Sparrow.’” 5. “People Get Ready” “This tune by Curtis Mayfield is not really a gospel song, but it was so compelling that it was adopted by both the Civil Rights Movement and the African-American church. There are a number of great versions, including the Chambers Brothers, the Blind Boys of Alabama and even Rod Stewart.” 6. “We Shall Overcome” “This is the ‘signature’ song of the Civil Rights Movement, an adaptation of an old gospel tune that has been honed by the fire and blood of a thousand movement events and is still sung by oppressed people around the world.” 7. “Peace Be Still” “This song by the Rev. James Cleveland and the Angelic Choir of the First Baptist Church of Nutley, New Jersey, is the song and the arrangement that made young black people want to join mass choirs and sing. After the assassination of President John F. Kennedy, ‘Peace Be Still’ was the gospel anthem that the black church turned to.” 8. “Through It All” “Andrae Crouch and the Disciples forever changed gospel music, opening it up lyrically and musically. He was also a brilliant composer – you could just as easily substitute “My Tribute,” “The Blood,” “Soon and Very Soon” and any one of several other enduring classics here.” 9. “Touch the Hem of His Garment” “This song by the Soul Stirrers, featuring Sam Cooke, helped invent the hard-charging gospel quartet sound. The popularity of this song helped convince Cooke, the writer and featured singer, to launch a mainstream performing career.” 10. “Mary, Don’t You Weep” “The great old spirituals often make great gospel songs. This is one by the Caravans, featuring Inez Andrews, and is one of my personal favorites.” 11. The next great gospel song “We haven't heard it yet. Few people still alive even know of its existence. But it could be in the next batch of long-lost gospel classics by a hitherto unknown gospel artist donated to the Black Gospel Music Restoration Project.” Search-and-rescue mission to preserve black gospel music Darden founded Baylor’s Black Gospel Music Restoration Project (BGMRP) more than a decade ago in a search-and-rescue effort to identify, acquire, preserve, digitize and catalog recordings from the black gospel music tradition. This music, from the Golden Age of Gospel from 1945 to 1975, was quickly vanishing as albums made the transition to CDs. “Thousands of at-risk songs have been saved for future generations,” Darden said. “These recordings are priceless, irreplaceable and historic in a way that scholars are only now realizing.” Through the work of the Baylor Libraries’ Digital Projects Group, recordings from the BGMRP are available online in the Baylor Libraries Digital Collection, and in some cases includes other materials, such as taped interviews, photographs, press packets, tour books and programs, newspaper and magazine clippings and sheet music. Music from the BGMRP also has been included in a permanent exhibit featuring African-American musical history at the Smithsonian Institution’s National Museum of African American History and Culture, which opened in 2016 in Washington, D.C. The interactive exhibit, “Musical Crossroads,” has featured these key recordings from the BGMRP: · “The Old Ship of Zion” by The Mighty Wonders of Aquasco, Maryland (1972) · “Amen” by Wings over Jordan (1953) · “I Won’t Be Back” by The Caravans (1962) · “Over My Head” by Wings Over Jordan (1953) · “There’s a Tree on Each Side of the River” by The Davis Sisters (1957) Visit Baylor’s Black Gospel Music Restoration Project website to learn more and to listen to the collection of digitized recordings. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
Belief in the ‘Prosperity Gospel’ Does Not Turn People into Successful Entrepreneurs
But the belief that God financially rewards the faithful can fuel values linked to entrepreneurial thinking, Baylor University study finds Belief in the “Prosperity Gospel” — that God financially blesses faithful followers — does not turn individuals into successful entrepreneurs. But prosperity beliefs can fuel values linked to entrepreneurial thinking, such as power and achievement, according to a Baylor University study. However, researchers found no direct relationship between prosperity beliefs and willingness to take risks, and little connection to recognizing opportunities. Risk-taking and identifying opportunities are typical traits of entrepreneurs, according to the national study. “As revealed in our findings, a belief that God will provide financial benefit to the faithful is not enough to push someone to launch a business,” said lead author Kevin D. Dougherty, Ph.D., associate professor of sociology in Baylor’s College of Arts & Sciences. “The relationship between prosperity beliefs and starting a business is indirect and inconsistent.” The study — Prosperity Beliefs and Value Orientations: Fueling or Suppressing Entrepreneurial Activity” — is published in the Journal for the Scientific Study of Religion. For the study, researchers analyzed data from a nationally representative survey of 1,066 working adults. Their goal was to connect prosperity beliefs, human values, entrepreneurial attitudes and entrepreneurial action. They found that values — both by themselves and in conjunction with religious beliefs — are important predictors of how and whether individuals might launch a business. Participants responded to a three-item scale to measure beliefs that faith and faithful behavior lead to success at work and in business. The items included: “God promises that those who live out their faith will receive financial success;” “Believers who succeed in business are evidence of God’s promised blessing;” and “I believe faithful believers in God receive real financial benefits in this life.” Participants also responded to questions relating to The Theory of Basic Human Values, which recognizes such universal values as openness to change, achievement, security, power and benevolence. In general, “entrepreneurs tend to think differently than non-entrepreneurs, prizing achievement and self-direction while downplaying tradition and conformity,” said co-author Mitchell J. Neubert, Ph.D., professor of management in Baylor’s Hankamer School of Business. Value orientations of self-enhancement and openness to change are associated with recognizing opportunities and taking risks — entrepreneurial behaviors that correlate with creating new businesses. While prosperity beliefs by themselves show little direct impact on entrepreneurship, they do influence the impact of values and attitudes related to creating a business. Prosperity beliefs can strengthen the relationship between self-enhancement values and opportunity recognition, but they seem to reduce the relationship between openness to change and willingness to take risks. Another significant finding pertains to gender. Men and women who accept prosperity beliefs are no different in their willingness to take risks or start businesses, said co-author Jerry Z. Park, Ph.D., associate professor of sociology in Baylor’s College of Arts & Sciences. In general, risk-taking and business startups are more common among men. The study also shows that education and experience are key predictors of entrepreneurship, but those resources may be difficult to acquire for some prosperity believers because of social and economic circumstances. While individuals in that group have hope, it seems contingent on divine action rather than human action, Neubert said. “Can prosperity preachers Joel Osteen and T.D. Jakes save the U.S. economy? Probably not. But nor are they damning it,” Dougherty said. “The type of positive, self-help gospel they preach can enhance specific value orientations that are related to entrepreneurial thinking and entrepreneurial behavior.” *The research was supported by a National Science Foundation grant. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.
