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Baylor Researchers Share Sleep and Memory Recall Tips to Help Tackle College Finals

It’s final exam season for college students across the country. And final exams often come with all-night study sessions and gallons of coffee. But do such things really help? In recent years, Baylor University researchers have identified a few practices that could help students get enough sleep and retain information for their exams. Here are some tips pulled from their research. Say No to All-Nighters Poor sleep during finals is common as students sacrifice bedtime for study time. Students are under more stress, use more caffeine to stay awake and are exposed to more bright light. Fewer than 10 percent of undergraduates maintain the recommended average of 8 hours per night of sleep or even the recommended minimum of 7 hours of sleep per night. Baylor researchers Michael Scullin, Ph.D., assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences and director of Baylor’s Sleep Neuroscience and Cognition Laboratory, and Elise King, M.I.D., M.A., assistant professor of interior design in Baylor’s Robbins College of Health and Human Sciences teamed together to find out if more sleep equaled better success. Their December 2018 study found that students who succeeded in averaging eight hours of sleep for five nights during final exams week did better than those who did not. Sleeping for eight hours was associated with a four-point grade boost. “Better sleep helped rather than harmed final exam performance, which is contrary to most college students’ perceptions that they have to sacrifice either studying or sleeping. And you don’t have to be an ‘A’ student or have detailed education on sleep for this to work,” Scullin said. King said students know that sacrificing sleep to complete school work is not a healthy choice, but they assume they don't have a choice, often remarking that there aren't enough hours in the day for coursework, extracurriculars, jobs, etc. “This removes that excuse,” King said. Sleep Consistency is Key In a study of sleep and creativity done in 2017, King and Scullin found that interior design students with highly variable sleep habits — cycling between “all-nighters” and “catch-up” nights — had decreased cognition in attention and creativity, especially with major projects. “Whether or not they ‘pull an all-nighter,’ when students cut their sleep, the effects are obvious,” King said. “They have trouble paying attention during class, and they aren't as productive during studio time.” To be successful at the challenge, students need to manage their time better during the day. Getting more sleep at night then allows them to be more efficient the next day. “By training students in their first year of college, if not earlier, that they can sleep well during finals week without sacrificing performance, we may help to resolve the ‘global sleep epidemic’ that plagues students in America and abroad,” Scullin said. Looking for Better Recall? Tell a Friend What You Learned Students who are given information and tell someone about it immediately recall the details better and longer, according to a 2017 study led by Baylor psychologist Melanie Sekeres, Ph.D., assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences. She said this “replaying” method takes a lot of effort but is worth it in the long run. “A week later, the memory was just as good,” Sekeres said. “Telling someone else about what you’ve learned is a really effective way for students to study instead of just re-reading the textbook or class notes.” In the study, students were shown 24-second clips from 40 films over a period of about half an hour. The study focused on their retention of both the general plot of the films as well as such details as sounds, colors, gestures, background details and other peripheral information that allow a person to re-experience an event in rich and vivid detail, said Sekeres. “We tell students to test yourself, force yourself to tell someone about the lecture,” Sekeres said. “Even by writing out some question for yourself about the information, then later answering them yourself, you are more likely to remember the information. Unfortunately, simply re-reading or passively listening to a recording of your lecture in hopes of remembering the information isn’t a great study strategy by comparison.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

Notre Dame Fire Marks ‘Dark Day,’ But Beauty Will Emerge, Baylor Architectural Historian Says

In the wake of a massive fire that devasted Paris’ iconic Notre Dame Cathedral on Monday and captured eyes and prompted tears across the globe, a Baylor University expert in architectural history said beauty can emerge from the ashes. Elise King, M.I.D., M.A.,, assistant professor of interior design in Baylor’s Robbins College of Health and Human Sciences, is an architectural and design historian. “Something I find comforting is that when you study architecture and design throughout history, there are numerous examples demonstrating that destruction, chaos and loss can beget inspired beauty. No matter the damage, this will not be the end of Notre Dame’s story,” King said. “Architecture isn’t static; it’s designed to adapt and change. The more significant the structure, the more likely its legacy will continue in some built form,” she said. “Whether it’s reconstruction, preservation and restoration, new construction or, more likely, some combination of strategies, Île de la Cité will not be without its cathedral.” French President Emmanuel Macron said Tuesday that he hopes the 850-year-old building could be rebuilt within five years. “We will rebuild the cathedral and make it even more beautiful,” Macron said, according to a story in The Wall Street Journal. King said that the Notre Dame the world has come to know from pictures or personal visits is not the Notre Dame of the 12th Century. “The beloved gargoyles, for example, were added in the 19th century during Viollet-le-Duc's controversial ‘restoration' of the cathedral,” she said. “There is no doubt that today will be remembered as a dark day in Notre Dame’s history. But already there is light, as groups of Parisians came together tonight to sing ‘Ave Maria’ on the sidewalk in front of the smoldering edifice. And if the damage is severe, I hope the destruction will inspire new and innovative design solutions.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

Ungrading – is putting down the pen an A+ idea for post-secondary professors?

It’s a growing movement among professors – ungrading. There’s a popular trend out there that says teachers are spending too much time grading and evaluating as opposed to educating. Some professors feel that students need to be engaged by what they learn and not necessarily fixated on the grades they earn. In a recent blog post (see below) UMW’s Jesse Stommel showed how strongly he backs the concept.  “There are a surprising number of faculty questioning grades in productive ways, and experimenting with alternative modes of assessment,” said Jesse Stommel, executive director of the Division of Teaching and Learning Technologies at University of Mary Washington, and an early evangelist of ungrading. “If, as teachers, we just ask students why, when and how they learn, what we can get back is way more valuable than any standardized assessment mechanism can reveal.” Ungrading “creates space for that kind of honest reflection and dialogue,” he said. - TaxProfBlog The concept is novel and has support – but will it catch on?  Will academia take a turn away from the traditional ways of grading? What will students think and how will they measure progress? And what about parents and potential employers who might rely on the old system when hiring or validating the costs of higher-education? Jesse Stommel is the Executive Director of Teaching and Learning Technologies at the University of Mary Washington and is an expert in faculty development, digital education and modern learning. Jesses is available to speak with media regarding ungrading – simply click on his icon to arrange an interview.

What Is Black Twitter and How Is it Changing the National Conversation? Baylor Expert Explains.

“Black Twitter” is a social media phenomenon that is changing the national conversation, but many people – including professional and strategic communicators – do not understand what it is or how it works, says Baylor University’s Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media. Moody-Ramirez is a nationally recognized expert on mass media representations of minorities, women and other underrepresented groups. She coauthored the 2018 book From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender with Janette L. Dates, Ph.D., educator and critical commentator on the images of African-Americans in media. First things first, Moody-Ramirez said, Black Twitter is not a separate entity from Twitter. Black Twitter is a grassroots movement within Twitter that has provided a virtual community of mostly African-American Twitter users a collective voice on a variety of issues, including Black Lives Matter. Black Twitter users often identify themselves using the #blacktwitter hashtag or by focusing on issues related to the black experience. “We conclude [in our book] that alternative spaces, such as Twitter, offer a platform for ideas and concerns from a black perspective about social inequalities, politics and social justice, that were historically prohibited from taking root in other communication venues,” Moody-Ramirez said. In the following Q&A, Moody-Ramirez further explains Black Twitter. Q: When do you see the most Black Twitter activity? A: Much of the content on Black Twitter surfaces during a crisis that impacts black people such as race-related incidents that had less than favorable outcomes for the black community. As the saying goes, if society doesn’t handle it, then Black Twitter will step in to handle it. On a lighter note, Black Twitter users also collectively discuss media content such as TV shows, movies and award ceremonies from the black perspective. Q: How can people monitor what’s happening via Black Twitter? A: "Black Twitter" users often identify themselves using the #blacktwitter hashtag or other hashtags such as #BlackGirlJoy, #blackboyjoy, #blacklivesmatter, or any other hashtag focuses on issues related to the black experience. You can also monitor Black Twitter by following individuals who are known for sharing content about the black experience. Q: If someone outside the African-American community feels passionate about an issue or supports an issue raised by the Black Twitter community, how can they engage? Should they? A: As with any other platform, they should be considerate and proceed with caution. Anyone who is not a regular should make sure what they are sharing is appropriate. Q: Do you see Black Twitter or similar movements emerging on other social media platforms? A: Not to the same extent because Black Twitter is driven by hashtags and certain Twitter users who are trendsetters. Q: Is Black Twitter a reflection or an extension of other historical, social African-American grassroots movements? A: African Americans have used Twitter to share narratives on issues of interest to the black community, particularly in the United States. In her 2015 dissertation, Dr. Meredith Clark writes that African-American Twitter users have emerged as a subset of interest for two reasons – (1) their representation on Twitter has eclipsed that of White U.S. users; (2) because of their representation, they possess a unique ability to dramatically influence Twitter trends. Q: How do you feel Black Twitter will evolve? Will it? A: Scholars such as Feminista Jones and Dr. Meredith Clark have traced the history and content of Black Twitter, noting that the platform is used to share content on timely topics such as racial inequalities, politics, police brutality and women’s rights. In 2013, Feminista Jones described “Black Twitter” as a “collective of active, primarily African-American Twitter users who have created a virtual community that participates in continuous real-time conversations.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

Expert: Why do entrepreneurs fail? They choose the wrong idea.

The importance of having a sound business idea for a startup is essential, but identifying the ideas most likely to go from concept to venture is challenging. Statistics show that about 34 percent of startups fail within the first two years and 56% within the first four years. Most failures are due, in part, to the pursuit of ideas that are poorly selected and/or tested. “Inexperienced entrepreneurs have improved odds of succeeding over the long run if their first idea is sound,” says Dan Cohen, director of Wake Forest University’s Center for Entrepreneurship. “A key to that success is to generate 100 ideas and then evaluate and select the best one. That first win builds confidence for the next.” - Dan Cohen Cohen’s new teaching method, IDEATE, has been proven to help develop higher-quality, more innovative ideas. He is available to discuss ways fledgling entrepreneurs can refine their ideas — from product or service development to customer testing to securing investors to marketing and sales. He can also discuss why starting a business is easier today than it has ever been and what characteristics people share who are drawn to opportunities, innovation and entrepreneurship. Dan Cohen and Wake Forest’s Center for Entrepreneurship were prominently featured in the Winston-Salem Journal’s Business & Innovation section Spotting valuable ideas. IDEATE was one of four finalists for the 2018 Excellence in Entrepreneurship Teaching and Pedagogical Innovation Award from the Global Consortium of Entrepreneurship Centers — winning recognition from among more than 100 submissions. Most recently, Wake Forest University was a finalist for the Model Emerging Entrepreneurship Program Award at the United States Association for Small Business and Entrepreneurship (USASBE) Conference focused on entrepreneurship education. Broadcast Television and Radio Studio Information Wake Forest operates a fully-equipped, professional television and radio studio to connect experts with global news media. Video interviews can be coordinated through LTN Global Communications’ Smartcloud IP video transport service that provides regular high-quality video transport connections to most major broadcast networks. Audio interviews are coordinated through ipDTL, an IP codec used for remote radio broadcasts as well as voice-overs. ipDTL replaces classic ISDN audio codecs and has backward compatibility. Details available here.

Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says

Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy, according to a Baylor University marketing and advertising expert. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business, studies consumer behavior and attitudes, multicultural media and advertising, and movies and entertainment. Each year, she and her students analyze the Super Bowl ads. And each year, she said, she sees more ads geared toward women. In fact, AdAge reports that brands like Bumble, Toyota and Procter & Gamble's Olay are featuring women in lead roles in their Super Bowl commercials this year. “That’s smart,” Lindsey-Warren said. “The current and future market power of women – as a whole and by segments – is undeniable and truly cannot be ignored by marketers.” To make her point, she cited research showing that women influence more than 80 percent of all consumer spending; 89 percent of the financial decisions are made by women; and globally, women control more than $20 trillion in world-wide spending. In addition, nearly 24.3 million African American women are brand loyalists and cultural trendsetters who have influence over the $1.2 trillion dollars in black spending power. Forbes reported in 2018 that “women constituted about 49 percent of the 108 million-plus people who watched” that year’s Super Bowl – and paid closer attention to the ads. “Nowadays, whatever brands plan to do during the Super Bowl must be extremely strategic and well planned when commercials go for over $5 million dollars,” Lindsey-Warren said. “With the #metoo and #times up movements as well as the diversity and gender issues in advertising industry and more, I think brands struggle as to how they approach targeting women on such a global stage.” She said brands that use “empowered storytelling” – storytelling that exudes the emotion of empowerment – make a difference. Good examples, she said, are Always’ “Like a Girl” commercial in 2015 and Audi’s “Daughter” commercial in 2017. “In my research, especially among Millennials and Gen Z, this approach is a powerful combination for brands who want to increase purchase intentions for their products or services,” Lindsey-Warren said. “The emotion of empowerment is multidimensional and promotes encouragement and can be extremely motivational,” she said. “When one is empowered, it can be an ‘aha’ moment and very transformational in a positive manner. In addition, empowered storytelling is a proactive approach to storytelling that demands you keep the receiver of the story in mind at every stage of the process because, at the end of the day, you want the receiver of the story to be better in some way for having received the empowered narrative they just viewed or experienced.” And when consumers are empowered, they tend to tell others. In the digital space, this looks like sharing videos, posts, quotes and more on social media channels. “Essentially, empowered storytelling gives brands the opportunity to achieve the right balance of entertaining and encouraging and, ultimately, healing by showing that they care for their consumers through the motivational messages and narratives they are producing,” Lindsey-Warren said. ABOUT TYRHA LINDSEY-WARREN, Ph.D. Tyrha Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur. As a consumer behavior scholar, her research is rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. She also studies health edutainment, multicultural media and advertising, as well as movies and entertainment. Lindsey-Warren is an expert in effective communications strategies for leaders, multicultural communications and marketing. Her latest research, “An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.,” was published in the Journal of Advertising Research. She will be discussing this study during panel discussions in New York City and Los Angeles for the Geena Davis Institute on Gender in Media. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

Battling Election Fatigue? Balance It Out with Other Important Things in Life, Baylor Expert Says

It’s happening. Again. Another U.S. presidential campaign. The contentious 2018 midterm elections are barely in the mud-encrusted rear-view mirror, and the next general election is nearly two years away, but telltale campaigning has already begun as presidential hopefuls emerge to take on each other and Donald Trump, who consistently talks and tweets about Election Day 2020. Does this ubiquitous campaigning make you weary? If so, you’re not alone, said expert Patrick Flavin, Ph.D., associate professor of political science in Baylor University’s College of Arts & Sciences. “Election fatigue is real in the United States,” said Flavin, who researches the impact of politics and policies on citizens’ quality of life. “The U.S. holds more elections than just about any other country in the world: primary elections, school board elections, city council elections and more. So, it’s not unreasonable for someone to say, ‘I’m tired of voting because it seems like I’m voting all the time.’” But it’s not just the number of elections that takes a toll. The presidential election cycles are longer now than in years past. Much of that is due to the race for resources, Flavin said. Over the past few weeks, potential Democratic candidates like former Vice President Joe Biden, former San Antonio Mayor Julian Castro, U.S. Sens. Elizabeth Warren, Kamala Harris, Bernie Sanders, Kirsten Gillibrand and Amy Klobuchar have been making moves – either announcing candidacies or testing the political waters. “Right now, we’re at the start of the ‘invisible primary’ for Democratic candidates whereby they compete for staff, endorsements from other politicians and party leaders, name recognition and fundraising sources,” Flavin said. “For relatively unknown candidates, in particular, it is important to get into the race early to give yourself a head start in trying to compete for those scarce resources. In contrast, a more well-known candidate like Joe Biden can afford to wait for a while before starting his campaign – if he does decide to run.” Flavin said it’s important for citizens to know what’s happening on the national political scene, but he advises people to take a break when it becomes overwhelming. “Being an informed citizen is good and to be admired, but I don’t think it’s healthy to obsess over every single day-to-day political development – especially in the era of 24/7 news,” he said. “Balance it out with other important things in life.” And if you’re in a position (a political science professor, for example) that doesn’t often afford the time to break away, Flavin advises taking the time to approach politics as an observer. “Just like anyone else, political science professors would go crazy if they focused on politics 24/7. So, balance is important. In addition, it is healthier, I think, to approach campaigns and elections as an observer who is interested in better understanding why the candidates take the positions they do, why voters support this candidate over that candidate, etc.” Flavin also said that focusing too much on the national landscape pulls people away from critical state and local issues. “There are important decisions being made at the state and local levels that we need to be aware of,” he said. Flavin’s newest research shows that Americans are happier in states where governments spend more on public goods, such as libraries, parks, highways, natural resources and police protection. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

Americans Are Happier in States That Spend More on Libraries, Parks and Highways

Such ‘public goods’ also are less likely to spark political conflict, Baylor researcher says Americans are happier in states where governments spend more on public goods, such as libraries, parks, highways, natural resources and police protection, a Baylor University study has found. “Public goods are things you can’t exclude people from using — and one person using them doesn’t stop another from doing so,” said researcher Patrick Flavin, Ph.D., associate professor of political science in Baylor’s College of Arts & Sciences. “They’re typically not profitable to produce in the private market, so if the government doesn’t provide them, they will either be under-provided or not at all.” Public goods spending makes communities “more livable, with more amenities,” Flavin said. “If roads are completed and kept up, so that people aren’t stuck in traffic, they have more time to do things they enjoy doing. Large parks are social spaces — and one clear finding of happiness studies is that people who are more socially connected tend to be happier.” Another benefit of spending money on public goods is that such amenities generally boost home values — and “while higher property taxes generally accompany higher home values, it seems that the good outweighs the unfortunate part about having to pay higher taxes,” Flavin said. In his study, published in the journal Social Science Research, Flavin analyzed data on respondents’ self-reported levels of happiness for 1976-2006 from the General Social Survey, a representative sample of Americans that monitors social characteristics and attitudes of Americans and is a project of the independent research organization NORC at the University of Chicago. Flavin also analyzed detailed government spending data for states from the U.S. Census Bureau for 1976-2006. Revenues to fund state public goods are raised from a combination of state taxes and transfers from the federal government to states, averaging 22.5 percent of total state revenues for that 30-year period. “We can look at the city where people live, their neighborhoods, and see how public goods spending predicts happiness after taking other important factors, such as marital status, health, education and income, into account,” Flavin said. He also found that public goods spending has broad benefits across income, education, gender and race/ethnicity lines. “Compared to a lot of the other government spending, public goods tend to be less controversial between liberals and conservatives, Democrats and Republicans, compared to poverty assistance or unemployment benefits, where there is definite disagreement between political parties,” Flavin said. “I think there is less political conflict over public goods spending simply because if they government doesn’t provide them, they won’t be provided at all.” Flavin cautioned that there is not necessarily a cause-and-effect relationship between public goods and happiness. “It could be that happier citizens self-select by moving to states that spend comparatively more on public goods,” he said. “It also is possible that happier citizens support higher spending on public goods and elect state officials to deliver on that policy.” Because some spending for public goods comes from local government, Flavin hopes to do a study linking citizens to their local city instead of only to the state. And because living a happy and satisfying life is a nearly universal human goal, he predicts that better understanding of how policies concretely impact quality of life will receive increasing attention from researchers in the years to come. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines.

Better Sleep - Not 'All-Nighters' - Helps Students on Final Exams

Students given extra points if they met “The 8-hour Challenge” — averaging eight hours of sleep for five nights during final exams week — did better than those who snubbed (or flubbed) the incentive, according to Baylor University research. “Better sleep helped rather than harmed final exam performance, which is contrary to most college students’ perceptions that they have to sacrifice either studying or sleeping. And you don’t have to be an ‘A’ student or have detailed education on sleep for this to work,” said Michael Scullin, Ph.D., , director of Baylor’s Sleep Neuroscience and Cognition Laboratory and assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences. While students who successfully met the sleep challenge received extra points for the “mini-incentive,” the additional credit was not included in the analysis of how well they performed on the finals, emphasized Elise King, assistant professor of interior design in Baylor’s Robbins College of Health and Human Sciences. “They didn’t just perform well because they received extra points,” she said. “Students know that sacrificing sleep to complete school work is not a healthy choice, but they assume they don't have a choice, often remarking that there aren't enough hours in the day for coursework, extracurriculars, jobs, etc. “This removes that excuse.” Research participants included undergraduate interior design students and students in upper-level psychology and neuroscience classes. While the psychology classes emphasized education about sleep, the interior design students did not receive any formal training in sleep. Those who opted to take the challenge wore wristband sleep-monitoring devices for five days to ensure accurate study results. “The students didn’t need the extra credit to perform better, and they weren’t really better students from the get-go,” Scullin said. “If you statistically correct for whether a student was an A, B, C, or D student before their final exam, sleeping 8 hours was associated with a four-point grade boost — even prior to applying extra credit.” The collaborative interior design study — “The 8-Hour Challenge: Incentivizing Sleep During End-of-Term Assessments” — was published in the Journal of Interior Design. Scullin’s study of psychology students — “The 8-Hour Sleep Challenge During Final Exams Week” — was published in Teaching of Psychology. Poor sleep is common during finals as students cut back on sleep, deal with more stress, use more caffeine and are exposed to more bright light, all of which may disrupt sleep. Fewer than 10 percent of undergraduates maintain the recommended average of 8 hours a night or even the recommended minimum of 7 hours, previous research shows. But with incentives, “we can potentially completely reverse the proportion of students meeting minimum sleep recommendations — 7 hours a night — from fewer than 15 percent up to 90 percent,” Scullin said. “Half of students can even meet optimal sleep recommendations of 8 to 9 hours.” Here are the findings of the two studies: PSYCHOLOGY STUDENTS In the study of psychology students, 34 students in two undergraduate courses could earn extra credit if they averaged 8 hours of sleep during final exams week or at least improved upon their sleep from earlier in the semester. The 24 who opted to take the challenge averaged 8.5 hours of sleep, with 17 meeting the goal. On the final exam, students who slept more than 8 hours nightly performed better than those who opted out or slept less than 7.9 hours. The incentive was 8 points — the equivalent of 1 percent on a student’s overall class grade. “It’s worth noting that one student who had a D-plus grade before the final but slept more than 8 hours a week during finals week, remarked that it was the ‘first time my brain worked while taking an exam,’” Scullin said. INTERIOR DESIGN STUDENTS In the interior design study challenge, students earned credit if they averaged 8 or more hours a night but received no grade change if they averaged 7 to 7.9 hours a night. Of the 27 students enrolled in the program, 22 attempted the challenge. Compared with a group of 22 students who did not try for the extra points, very few (9 percent) averaged 8 hours or even 7 hours (14 percent). The 8‐hour challenge increased the percentage of 8‐ and 7‐hour sleepers to 59 percent and 86 percent respectively. Students who took part in the challenge slept an average of 98 minutes more per night compared to students who were not offered the incentive but were monitored. “Critically, the additional sleep did not come at a cost to project performance,” King said. “Students who showed more consistent sleep performed better than those who had less consistent sleep. And students who achieved the challenge performed as well as or better than those who did not take the challenge." In a study of sleep and creativity done in 2017, King and Scullin found that interior design students with highly variable sleep habits — cycling between “all-nighters” and “catch-up” nights — had decreased cognition in attention and creativity, especially with major projects. Design students customarily complete finals projects rather than final exams. “Whether or not they ‘pull an all-nighter,’ when students cut their sleep, the effects are obvious,” King said. “They have trouble paying attention during class, and they aren't as productive during studio time.” She noted that there is a cultural acceptability — at least in design professions — related to sleep deprivation, in part because of the notion of the "tortured artist" who finds inspiration in the wee hours. “Some fields might find it unprofessional, but for many years, in design, sacrificing sleep was viewed as a rite of passage. That's something we're trying to change,” King said. “Even during stressful deadline weeks, students can maintain healthy sleep habits.” “To be successful at the challenge, students need to manage their time better during the day. Getting more sleep at night then allows them to be more efficient the next day,” Scullin said. “By training students in their first year of college, if not earlier, that they can sleep well during finals week without sacrificing performance, we may help to resolve the ‘global sleep epidemic’ that plagues students in America and abroad.” *Co-researcher on the interior design sleep study was Christine Mobley, Ph.D., lecturer at the University of Kentucky.

Baylor Journalism Professor, Public Relations Ethics Expert, Selected as Arthur W. Page Fellow

Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor University’s College of Arts & Sciences, has been designated as a research fellow at the Arthur W. Page Center for Integrity in Public Communication, a research center at the Penn State University College of Communications. The Page Center has asked Neill to focus on developing a response to a new report from the Commission on Public Relations Education that recommends public relations education programs offer a stand-alone ethics course, as well as integrate ethics throughout curriculum. The study found that public relations professionals ranked ethics third behind writing and communication as a necessary competency to work in public relations. In addition, public relations professionals in the study indicated that new professionals are not meeting their expectations in this area. “This is a great project because it combines my interests, the first being ethics, which is an area that I enjoy studying, and the second is a focus on public relations education,” Neill said. “I will be teaching the media ethics class in the spring for the first time, and one of the things I like about doing these studies is that it helps me gather insights from industry and then bring those insights back to the classroom.” Since receiving her invitation in June, Neill has begun preparations for research this fall with different groups across the nation, including the Public Relations Society of America. She will use the Delphi research method, where she will gather feedback from a variety of experts including senior- and middle-management executives as well as young professionals, and will then follow up with in-depth interviews, which last anywhere from 30 minutes to an hour. In addition, she will be serving on a subcommittee of the Commission on Public Relations Education, which is charged with making recommendations for public relations ethics curriculum. “On a typical study, I’ll spend about nine months going through the process of collecting the data, analyzing it, writing the papers, presenting to conferences and submitting to journals,” Neill said. “The second year will be spent preparing reports and writing recommendations based on those findings. While it sounds like a long time, when you think about it from that perspective, there’s a lot involved in doing an in-depth study like this.” In-depth interviews work well for this type of study, Neill said, because they provide specific examples of dilemmas and how people choose to handle them. “With qualitative research, you really get an understanding of the decision-making that people go through when faced with an issue and the step-by-step process they take to reach those decisions,” Neill said. “You get that inside scoop into the motivations and reasons for their actions.” Neill had previously received four grants from the Page Center, which resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job,” published in 2018, as well as four journal articles, four academic conference papers and two top paper awards. In one of her most recent studies, Neill found that millennials often do not expect to face ethical dilemmas and do not feel prepared to address them. “There is a need to improve and enhance our ethics training at our colleges and universities, and by tapping in to what is actually happening in the industry, it makes it more relevant and helps better prepare students for some of the issues they will be facing today,” Neill said. As part of her subcommittee, Neill will gather sample syllabi and other teaching resources from universities across the nation and then share them with different public relations educators to help them prepare to cover ethics in ethics courses, as well as other public relations courses.