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Buying local? Higher price means higher quality in consumers' minds
BLOOMINGTON, Ind. -- Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to "buy local," they more frequently base their decisions on price as a perception of quality, according to research from the Indiana University Kelley School of Business and three other universities. The study, published in the Journal of Marketing, suggests that marketers can use this understanding of local identity versus global identity to shape consumers' price perceptions and behavior. "Consumers tend to use price to judge a product's quality when their local identity is most important to them," said Ashok Lalwani, associate professor of marketing at Kelley. "When promoting high-priced or branded products, marketers can situationally activate consumers' local identity. To accomplish this objective, businesses can encourage consumers to 'think local' or employ local cultural symbols in advertising and other promotional material. The researchers also suggested that the opposite was true for low-price products. "Discount stores, such as dollar stores, should discourage consumers from using the price of a product to infer its quality," Lalwani said. "They would be better served by temporarily making consumers' global identity more prominent. Cues in advertisements that focus on a product's global appeal would help achieve that goal." Many companies find it difficult to set and increase prices in the digital marketplace because of the pricing transparency of the internet, consumers' deal-seeking attitudes and global product availability. For their study, Lalwani and his colleagues conducted in-depth interviews, two field studies and seven experiments, and reviewed secondary data. In their interviews with 15 senior-level managers from Fortune 500 companies, they found that while the executives considered local or global communities in their pricing decisions, none knew when such strategies were effective or why. For example, an executive at a snack food maker told them, "It is important to have a reasonably high price since it communicated 'premium-ness' and then reinforce it with advertising and packaging. But we don't know for sure why such consumers prefer premium brands." A pet products manager said, "In dog sweaters, it is difficult to judge quality, so I am sure that my pet parents use price, in addition to other factors, to choose." Through the field studies, experiments and secondary data, the researchers found that when consumers choose to identify more with others around them, they perceive greater variance among brands, which increases their reliance on price as a cue to judge quality. Past research has found that consumers from more globalized countries and communities, such as the United States and its larger cities, often have a stronger global mindset because they interact with many types of people and cultures and hear news from abroad. In contrast, those living in smaller population areas or from isolated or insular nations often have a stronger local identity because they have less access to other cultures. This paper provides useful guidelines for firms to adapt strategies for different regions and address whether companies should be more locally or globally oriented. "For products to be marketed to the places where people tend to have a more local identity (such as rural areas), local flavors and ingredients can be used in the products. As these consumers are more likely to make price-quality associations, marketers may not need to allocate much ad budget to convince consumers about price-quality associations," Lalwani and his co-authors wrote. The opposite is true as well, according to the authors, indicating that in more metropolitan areas, consumers most often don't have an established connection between price and quality. For marketers, this means that putting additional effort into differentiating their brand will help consumers associate a higher price with higher quality. Lalwani is in the process of reviewing results of a large-scale national survey of the U.S. that measures which states tend to have more of a local identity versus a global one, for a follow-up study. His co-authors on the paper, "How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance," are Zhiyong Yang of the University of North Carolina, Sijie Sun of the University of Hawaii at Hilo and Narayan Janakiraman of the University of Texas at Arlington.
In March of 2018, Transparency Market Research published a report announcing that the worldwide low noise amplifier market is estimated to be worth US$ 7.9B by 2026. The LNA industry is fragmented with the usual group of semiconductor companies. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components. This allows you to build a low noise amplifier using only two CiFETs which can be perfectly tuned to a 50 or 100 ohm antenna by adjusting the i-ratio. The power consumption is a fraction of traditional LNA devices, with a lower noise floor resulting in better range and lower SNR. The small size, less complexity and fewer BOM lowers the cost of the device. Circuit Seed is an ideal solution for low power LNAs. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Modernizing rural health – what it could mean for America
For Americans living outside of cities and in rural and sometimes remote areas of the country, the concept of readily accessible health care just isn’t a reality. However, the idea of expanding broadband internet into rural communities to improve access is one that shares support from all sides of the political spectrum. Just last week, an expert from Augusta University was called up to speak before lawmakers in Congress on the need for this technology and who it could best serve. "Broadband is the gateway to rural schools, businesses and health care providers," said Rep. Angie Craig, a Democrat from Minnesota. Lawmakers raised concerns about the dwindling number of hospitals in rural areas and the need to be competitive when recruiting corporations to do business. "Just the ability in rural America for a physician to pull up an X-ray at their home instead of having to drive to the hospital to look at a patient to know if that is something that’s an emergency," said Rep. Austin Scott, a Republican from Georgia. "One of the biggest needs is tele-psychiatry and tele-mental health," said Dr. David Hess of the Medical College of Georgia. - Spectrum News 1 - July 11 It’s an interesting topic and one that is gaining a lot of attention. How many rural Americans are without access to a doctor or hospital in the country? How much money could be saved by expanding online health care? Online is a viable solution, but are there drawbacks or concerns for patients? And how could expanding broadband and digital health care support issues like mental and maternal health across rural America? If you are a reporter covering this topic – that’s where our experts can help. Dr. David Hess is dean of the Medical College of Georgia and executive vice president for Medical Affairs and Integration at Augusta University. He also helped develop the REACH telestroke network in rural Georgia that now includes about 30 hospitals. Dr. Hess is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Planet Analog featured, on 25 May 2019, Bill Schweber’s article “What to do about analog inaccuracies?”. Three options were presented: calibrate the sensor; use better parts; if possible, self cancellation. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components that can be constructed to build any low power analog device. Circuit Seed designs are aligned with all three options presented in the article. Circuit Seed is completely linear, and insensitive to temperature and process variation without correction circuitry that reduce inaccuracies. The build blocks are better parts with low power consumption and low SNR ratio. The CiFET itself uses self cancellation due to the complementary nature of the circuit improving performance. Finally, the designs are less complex thereby requiring less wafer space, fewer BOM which means less cost. In a recent contribution to Planet Analog, author and engineer Bill Schweber takes a look at the importance of being accurate and even tries to and out just how close is ‘close enough’ when it comes to analog design. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Using Less Power at the Same Node
Brian Bailey’s recent article on semiengineering.com examines a number of techniques to make improvements. Circuit Seed designs with their new Complementary Current Injection Field Effect Transistor platform provides additional techniques for low power analog signal processing that generates less heat, less complexity and smaller size - reducing the cost at the same node. In addition, the designs are less sensitive to process variation and temperature beyond military specifications without correction circuitry. Circuit Seed designs are a 100% digital CMOS process and require no changes to manufacturing. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Experts in the media - Will Facebook, Google take over blockchain?
Banking and big tech are going ‘all-in’ on blockchain initiatives – and it is getting a lot of attention from investors, regulators and the industry. In an announcement this week, Facebook stated it was moving full speed ahead with its cryptocurrency ‘Libra”. With this announcement, Facebook isn’t just moving into the cryptocurrency space—it’s also setting itself up as a financial services company. Unlike many other cryptocurrencies, Libra will be specifically designed for use as a payment medium, rather than a speculative asset. Bitcoin, Ethereum, and other digital currencies are generally difficult to transfer back and forth for everyday payments, partly because the price of the tokens is based primarily on market demand. The value thus fluctuates dramatically. If it works, Libra should be much less volatile since it will be pegged to traditional financial assets, including a raft of government-issued currencies. Slate, June 18, 2019 Recently, Dr. Eric Overby, associate professor of information technology at Georgia Tech's Scheller College of Business was interviewed by Blockchain Tech News to get his perspective on what to expect now that Google and Facebook are adopting blockchain as part of their platforms. The interview is attached below. Eric Overby's research focuses on the transition from physical to electronic modes of interaction and its effect on market efficiency. Eric is available to speak to media regarding blockchain or any other technology related topics – simply click on his icon to arrange an interview.
Juneteenth: Our experts can explain the history, meaning and truth behind this historic moment
Most will know that Abraham Lincoln issued the Emancipation Proclamation on Jan. 1, 1863. It’s taught in schools and is even part of the Disney experience. But fewer know or are even taught that it took more than two and a half years before a large number of enslaved people even knew they were free. It’s an astounding and sad part of our collective history that is finally being told on a broader platform. It wasn’t until June 19, 1865, that many enslaved people were finally told they were free. What followed was by no means a celebration or easy life for those slaves who were finally broken from the bonds of their owners. They faced lynching, murder, violence and what would be more than 100 years of segregation and discrimination. Across the country, the day will be recognized with various forms of reflection and celebration. Though Texas was the first state to recognize Juneteenth as a state holiday, it meant only partial staffing was required and most government offices and agencies stayed open. Across the country, more than 40 states operate in similar fashion. As America reconciles with its past – is it time Juneteenth was given more attention? Are children taught about the hard and painful journey most African Americans had to take between now and when they were set free? Does it need to be recognized as a national holiday? What do our educators and legislators need to do to make sure Juneteenth is known on a wider scale? There are a lot of questions to be answered – and that’s where the experts from Augusta University can help. Professor Seretha Williams is an expert in Africa and African Diaspora, Digital Humanities, and Digital Publication. She is available to speak with media regarding Juneteenth – simply click on her icon to arrange an interview.
The ‘Heaven 11’: Gospel Music Expert Lists 11 Most Influential Black Gospel Songs
June is African American Music Appreciation Month Photo by Robert Rogers, Baylor Marketing & Communications Baylor Professor Robert Darden attends Baylor University's 2019 Pruit Symposium, "Lord, Make Me An Instrument: Black Sacred Music at the Intersection of Gospel and Jazz." WACO, Texas (May 31, 2019) – Robert F. Darden, professor of journalism, public relations and new media at Baylor University and a former gospel music editor for Billboard Magazine, is leading a national movement to preserve the fast-disappearing legacy of African American sacred music on vinyl. To celebrate African American Music Appreciation Month in June, Darden, who is founder and director of Baylor’s Black Gospel Music Restoration Project, compiled the “Heaven 11” – a list of the 11 most influential black gospel songs. “There is no way to quantify the ‘greatest’ gospel song of all time, but certain songs have been more influential than others through the years,” said Darden, who selected songs from the 1940s through the 1980s. (Listen to the “Heaven 11” on this Spotify playlist, created by Baylor Proud.) The list includes Darden’s comments about each selection: 1. “Move on Up (A Little Higher)” “The Queen of Gospel Mahalia Jackson’s first big hit, and one of the best-selling gospel songs of all time. It was also understood to be an early ‘Freedom Song’ in the African-American community.” 2. “Take My Hand, Precious Lord” “Perhaps the best-known, most beloved of all gospel songs. Written by Thomas Dorsey after the loss of his wife and infant child, it is still sung today at virtually every African-American funeral service in the country.” 3. “Oh Happy Day” “This song by Edwin Hawkins was the first gospel song to be a hit single in the 1960s, and had a revolutionary combination of gospel choir, stirring chorus and a thoroughly modern beat.” 4. “The Reason Why We Sing” “Kirk Franklin did to the ‘80s and ‘90s what Hawkins did to the ‘60s and Andrae Crouch did to the ‘70s, combined straight-ahead gospel with the beat of the day, while paying tribute to the old gospel classic, ‘His Eye is on the Sparrow.’” 5. “People Get Ready” “This tune by Curtis Mayfield is not really a gospel song, but it was so compelling that it was adopted by both the Civil Rights Movement and the African-American church. There are a number of great versions, including the Chambers Brothers, the Blind Boys of Alabama and even Rod Stewart.” 6. “We Shall Overcome” “This is the ‘signature’ song of the Civil Rights Movement, an adaptation of an old gospel tune that has been honed by the fire and blood of a thousand movement events and is still sung by oppressed people around the world.” 7. “Peace Be Still” “This song by the Rev. James Cleveland and the Angelic Choir of the First Baptist Church of Nutley, New Jersey, is the song and the arrangement that made young black people want to join mass choirs and sing. After the assassination of President John F. Kennedy, ‘Peace Be Still’ was the gospel anthem that the black church turned to.” 8. “Through It All” “Andrae Crouch and the Disciples forever changed gospel music, opening it up lyrically and musically. He was also a brilliant composer – you could just as easily substitute “My Tribute,” “The Blood,” “Soon and Very Soon” and any one of several other enduring classics here.” 9. “Touch the Hem of His Garment” “This song by the Soul Stirrers, featuring Sam Cooke, helped invent the hard-charging gospel quartet sound. The popularity of this song helped convince Cooke, the writer and featured singer, to launch a mainstream performing career.” 10. “Mary, Don’t You Weep” “The great old spirituals often make great gospel songs. This is one by the Caravans, featuring Inez Andrews, and is one of my personal favorites.” 11. The next great gospel song “We haven't heard it yet. Few people still alive even know of its existence. But it could be in the next batch of long-lost gospel classics by a hitherto unknown gospel artist donated to the Black Gospel Music Restoration Project.” Search-and-rescue mission to preserve black gospel music Darden founded Baylor’s Black Gospel Music Restoration Project (BGMRP) more than a decade ago in a search-and-rescue effort to identify, acquire, preserve, digitize and catalog recordings from the black gospel music tradition. This music, from the Golden Age of Gospel from 1945 to 1975, was quickly vanishing as albums made the transition to CDs. “Thousands of at-risk songs have been saved for future generations,” Darden said. “These recordings are priceless, irreplaceable and historic in a way that scholars are only now realizing.” Through the work of the Baylor Libraries’ Digital Projects Group, recordings from the BGMRP are available online in the Baylor Libraries Digital Collection, and in some cases includes other materials, such as taped interviews, photographs, press packets, tour books and programs, newspaper and magazine clippings and sheet music. Music from the BGMRP also has been included in a permanent exhibit featuring African-American musical history at the Smithsonian Institution’s National Museum of African American History and Culture, which opened in 2016 in Washington, D.C. The interactive exhibit, “Musical Crossroads,” has featured these key recordings from the BGMRP: · “The Old Ship of Zion” by The Mighty Wonders of Aquasco, Maryland (1972) · “Amen” by Wings over Jordan (1953) · “I Won’t Be Back” by The Caravans (1962) · “Over My Head” by Wings Over Jordan (1953) · “There’s a Tree on Each Side of the River” by The Davis Sisters (1957) Visit Baylor’s Black Gospel Music Restoration Project website to learn more and to listen to the collection of digitized recordings. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
WACO, Texas (May 13, 2019) – The movie-watching experience continues to evolve. And while directors wish all people could experience their movies on the silver screens in theaters, they know most people these days will be watching on the big screens in their living rooms or on the small screens in their hands. The movie-watching experience and the takeaways matter, said award-winning filmmaker Chris Hansen, M.F.A., who serves as professor and chair of the film and digital media department in Baylor University’s College of Arts & Sciences. “As a director, I want people to engage with the story and the characters. I want you to be able to put yourself in the characters’ shoes and see the world from their points of view so that, whether you agree or disagree with their actions, you understand where they’re coming from,” Hansen said. Hansen has directed five independent films. His most recent project, Seven Short Films About (Our) Marriage, is now in post-production. In the following Q&A, Hansen shares thoughts on how we – as audience members – can do our part to get the best movie-watching experience and what he – as the director – hopes we take away from that experience. Q: As a director who puts in countless hours and organizes a team that puts in countless hours on a project, what do you hope audiences take away from your film? A: Film critic Roger Ebert once called films “a machine that generates empathy.” I see my films falling within that description. I want to generate empathy in the viewer for these characters and their situations, and I want audiences to come away talking about and thinking about their struggles. Q: So much goes into making a movie. There’s the script, cinematography, setting, dialogue, music, costumes, etc. Is there any one thing you hope your audiences notice? A: I hope that I, along with the other artists who have collaborated on the film, have created an experience where none of those things stands out above the other, except that they create a moment or moments that move people. If you’re thinking, “That was great dialogue,” then that can take you out of the world of the movie. Q: Your films are all available on various streaming platforms, which means that people are most likely watching them on televisions in their homes. What are your thoughts on the home viewing experience? A: The quality of the home viewing experience has gotten better and better over the years. We now have (or have access to) better and larger television screens, terrific audio systems and movies available in high-resolution formats. On the flip side, the home does not afford the best viewing environment because it’s not immersive the way a theater is. The experience of the theater provides fewer interruptions and allows the viewer to be fully immersed in the world of the movie, although even that environment is being disrupted by people using their cell phones in the middle of a movie. Still, it’s better than the home viewing experience, which gives the viewer many distractions and interruptions. Q: When you watch films at home, what steps do you take to limit distractions? A: As a person with a wife and children, I try to plan viewings of movies around their schedules, so I can watch uninterrupted when I know people won’t be home. And I try to control my own distraction level, but the “always on” nature of email and texting are hard to resist. My preference would always be to have people turn the phone off, turn the lights off and turn their attention solely to the screen. That’s hard to get people to do at home. Q: What are your thoughts about people watching movies on their smartphones or tablets? A: Very few filmmakers I know would express a preference that people watch their work on smaller screens. It’s just not ideal, and there are so many carefully planned details that can be missed. Having said that, I’ll admit to having watched films and TV shows on my tablet, especially when I’m traveling. The truth is, given the changing nature of the world we live in, people are going to watch in whatever way is most convenient for them. But watching on a screen as small as a phone means you’re getting a much more utilitarian experience of the film. You can say you watched it and can probably recount the plot accurately. But you will often have missed the fuller experience of seeing the film on a larger screen. Q: When students come to you and say, ‘I want to make movies!’ what’s the first thing you say to them? A: One of the first things I tell people is that the best way to learn how to make movies is to make movies. You learn by doing and getting critical feedback from someone who has done it and understands the form. And of course, in our program at Baylor, we also teach the theory side of things. We believe in a solid balance between theory and practice. We teach our students how this is done, but then they just actually have to do it and learn from their successes and their failures. Q: Do students in Baylor’s film and digital media program have the opportunity to work on your films? If so, in what ways? A: Students in our program do indeed have the opportunity to work on faculty-led projects. We make our films in the summer and offer the opportunity as a credited course so that they can have a lab-like learning experience. Students rotate through crew roles while working under professionals who help them understand their jobs. Some of our students have called this one of their best learning experiences in our major because it takes all the things they learn in the classroom and puts those to the test on a project that’s much larger in scope than what they’ve been able to experience before. And being a crew member on a film set can be a stressful experience. We’re dependent on the weather and limitations of time and money. It’s a great way for them to understand the ups and downs of the process and how they’ll respond to the pressure. Q: What can you share about your newest project and where can people find your previous films? A: My latest film, currently in post-production, is a feature film called Seven Short Films About (Our) Marriage. It’s the story of one marriage that unfolds over seven episodes over a number of years, as this couple struggles with the common issues that marriages face and try to make their love last. My films are currently all available on various streaming platforms. You can find Blur Circle, Where We Started, Endings, and The Proper Care & Feeding of an American Messiah either on Amazon Prime, iTunes, and in some cases, on Blu-ray disc via Amazon and other outlets.
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Modern times call for modern solutions. In these days of digital transformation – the new trenches of warfare are dug in cyberspace. In fact, just recently NATO ran a four-day drill where the exercise simulated a cyber attack on a country’s infrastructure and election process. Cyber-warfare is the new reality across the globe. It’s with these advancements that the Georgia Southern University Center for Applied Cyber Education (CACE) signed an Education Partnership Agreement (EPA) with the 688th Cyberspace Wing (688 CW). “As of now, we are the only academic organization in the country that has a direct EPA with the 688 CW,” said CACE Executive Director Scott Scheidt. “The collaboration supports research and development activities for Georgia Southern faculty and students across multiple disciplines, allowing them access to defense laboratory projects that would not otherwise be available in an educational environment.” Are you interested in cyber-warfare or covering this topic? Do you need to know more? Just how vulnerable is America? What are the likely targets? And who are the actual likely perpetrators? There’s still a lot to learn about this topic and that’s where an #expert from Georgia Southern University can help with your coverage. Scott Scheidt is the executive director of the Center for Applied Cyber Education at Georgia Southern University. He is an expert in cyber security and cyber workforce development. Scott is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
