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Impact of Record-Breaking Floods in Venice
Over the last week, Venice, Italy, has been hit with historic flooding. On Sunday, November 17, water levels topped 1.5 meters for the third time since last Tuesday’s 1.87-meter flood, which marked the worst in more than half a century. Venice’s mayor declared a state of emergency and has estimated the flooding damage at hundreds of millions of euros. The flooding is putting some of Venice’s most historic architecture at risk and threatening some of the city’s cultural marvels and priceless artwork. The situation has also renewed the debates around the underwater barrier system—the MOSE flood defense project—that has been under construction for more than 16 years and is not yet operational despite five billion euros of public funding. Luca Cottini, PhD, an associate professor at Villanova University, is a scholar of Italian culture. He recently discussed some of the issues currently facing Venice. “The flooding in Venice makes visible once again not just the fragility of Italian beauty and the vulnerability of Italy’s geography, but also the inadequacy of Italian politics in the prevention and response to natural disasters,” said Dr. Cottini. Dr. Cottini also addressed the city’s tourism and how tourists view the floods. “The situation also illustrates the cynical nature of modern-day global tourism, observing high waters more as an attraction than a tragic event impacting invaluable monuments and the lives of many peoples,” he said.
A Lego-Like Approach to Improve Nature’s Own Ability to Kill Dangerous Bacteria
The Centers for Disease Control and Prevention considers antibiotic resistance one of the most urgent public health threats, one that affects communities worldwide. The ramifications of bacteria’s ability to become resistant to antibiotics can be seen in hospitals, public places, our food supply, and our water. In their search for solutions, researchers at Rensselaer Polytechnic Institute have been looking to nature. In a paper recently published in Biomacromolecules, the team demonstrated how it could improve upon the ability of nature’s exquisitely selective collection of antimicrobial enzymes to attack bacteria in a way that’s much less likely to cause bacterial resistance. “The idea is that we could take nature’s approach and just make it better,” said Jonathan Dordick, a chaired professor of chemical and biological engineering and a member of the Center for Biotechnology and Interdisciplinary Studies (CBIS). In order for bacteria to grow and live, they naturally produce autolysin enzymes that can break down their own cell walls, allowing those cells to divide and multiply. In attacking one another, bacteria take advantage of a similar process, using an antibacterial protein known as a bacteriocin to kill a bacterium. Bacteria can also be attacked by bacteriophages, which are viruses that infect bacteria. They produce phage endolysin enzymes, which attack the bacterial cell from the inside. All three types of enzymes are broadly known as cell lytic enzymes, as they catalyze the breakdown of the bacterial cell wall. “It’s very difficult for bacteria to become resistant to the action of these enzymes,” Dordick said. “For example, if they became resistant to an autolysin, they wouldn’t divide.” Like building blocks, most cell lytic enzymes are modular. They’re made up of one binding domain which attaches to the cell wall, and a catalytic domain that breaks holes in the cell wall — effectively destroying the targeted bacteria. “The idea was: Could we use a Lego-like approach here? Could we take a binding domain from one enzyme and can we mix it with a binding domain or catalytic domain of another one?” Dordick said. The issue of antibiotic resistant bacteria and disease is a serious one and of great concern to the medical community. If you’re a journalist covering this topic or are looking to know more about the ongoing research into this field – let our experts help. Jonathan S. Dordick is the Howard P. Isermann Professor of Chemical and Biological Engineering at Rensselaer Polytechnic Institute where he is also the Senior Advisor to the President for Strategic Initiatives. Dr. Dordick is available to speak with media regarding this topic - simply click on his icon to arrange an interview.
When people hear the term “assisted living,” they might think “nursing home” or “old folks’ home.” But what people don’t know is that interior designers are working hard to ensure that these facilities provide a sense of comfort and a sense of home to their residents. “Designing for assisted living environments requires careful consideration of the needs of the residents living there. But really, in that way, it is no different from designing for any population,” said Elise King, assistant professor of interior design in Baylor University’s Robbins College of Health and Human Sciences. Baby boomers would rather live at home or in a residential setting, according to SeniorLiving.org. This will require more locations to have independent and assisted living available. With the baby boomer generation transitioning into retirement, many will require additional care but don’t want to be in nursing homes like their parents. “You should always begin by understanding the users of the space and assessing their needs and requirements,” King said. “And what you’ll find is that across the lifespan, while there are different needs which must be met by various functional requirements, our innate desires are not that different.” 1. Bring outdoors inside by incorporating nature into facility design. One way designers enhance facilities is by incorporating nature into their design and bringing the outdoors inside. At Baylor, Debra Harris, Ph.D., associate professor of interior design — who has researched the impact of health care facility design on patients, families and health care workers — teaches a sustainability course that addresses some aspects of nature in design. “We reinforce all aspects of indoor environmental quality through research activities and through the entire design process,” Harris said. “For years, architects have discussed the concept of organic architecture and more recently, the term ‘biophilic design’ has been used,” King said. “And in the past 30 or so years, we’ve seen a growing body of research that supports what we’ve assumed for a long time, essentially that humans desire a connection with nature and that nature can have a positive impact on health and well-being.” She said one way this can be accomplished is by having ample windows, particularly those that look onto greenspaces or treetops. It also is important to consider that some residents will be using walkers, canes or wheelchairs. Window height should be considered so that all residents can benefit. Another way to incorporate nature into the design is by using natural materials when possible or using materials that have textures or patterns reminiscent of nature. Harris agrees that incorporating nature into a facility’s design is important and beneficial to the residents living there. “Direct access to nature, like gardening or nature walks, and indirect access to nature, through a window, provide real tangible benefits,” Harris said. 2. Access to natural light, as well as artificial light that mimics daylight, provides benefits to seniors that are associated with well-being. Harris said having access to natural light provides benefits associated with well-being, such as reinforcing our natural clock, known as circadian rhythms, which helps with the quality of sleep and may contribute to management of chronic conditions. Designing to provide access to nature through gardening and walking also can increase physical activity and social interactions, she said. Artificial lighting is also an important factor in interior design, especially for seniors. Harris said there are lighting systems that can mimic daylight, changing over the course of the day to support our circadian rhythms, which can lead to an elevated sense of well-being. This may contribute to other aspects, such as social interactions, physical activity, and satisfaction, she said. 3. Designing for all five senses is critical for making a facility feel more like home. King said it’s important to design for all the senses, not just the visual aspect of the facility. She said sound, smell and touch are other critical aspects that need to be taken into consideration to make a facility feel more like a home. “Designers have to use research to understand how we can best address the specific needs of a mature population through design,” King said. “By creating environments that value and support these innate needs — self-actualization, esteem, love and belonging, safety needs and physiological needs — we’re reinforcing a sense of place and hopefully, a sense of home.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES AT BAYLOR UNIVERSITY The Robbins College of Health and Human Sciences at Baylor University was established in 2014, a result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, and the University’s Illuminate strategic plan. The anchor academic units that form Robbins College – Communication Sciences and Disorders; Family and Consumer Sciences; Health, Human Performance and Recreation; Public Health; and Division of Health Professions – share a common purpose: improving health and the quality of life. The College’s curricula promotes a team-based approach to transformational education and research that has established interdisciplinary research collaborations to advance solutions for improving quality of life for individuals, families and communities. For more information, visit www.baylor.edu/chhs.
Planet Analog featured, on 25 May 2019, Bill Schweber’s article “What to do about analog inaccuracies?”. Three options were presented: calibrate the sensor; use better parts; if possible, self cancellation. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components that can be constructed to build any low power analog device. Circuit Seed designs are aligned with all three options presented in the article. Circuit Seed is completely linear, and insensitive to temperature and process variation without correction circuitry that reduce inaccuracies. The build blocks are better parts with low power consumption and low SNR ratio. The CiFET itself uses self cancellation due to the complementary nature of the circuit improving performance. Finally, the designs are less complex thereby requiring less wafer space, fewer BOM which means less cost. In a recent contribution to Planet Analog, author and engineer Bill Schweber takes a look at the importance of being accurate and even tries to and out just how close is ‘close enough’ when it comes to analog design. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Monitoring the migration of blackfin sharks – Florida Atlantic’s experts are in the news
Seeking the warmer waters of the south coast – it is that time again for the annual migration of the black fin shark. These majestic sharks can grow up to 8 feet and weigh in at more than 200 pounds when fully grown. They’re also listed by the International Union for Conservation of Nature (IUCN) as near threatened, mostly due to the fact it is a targeted for its meat and its fins, which are used to make shark fin soup. Recently, one of our experts was featured in the media for his efforts in ongoing research and his studies are benefiting those who live both on water and on land. “Dr. Stephen Kajiura, a researcher at Florida Atlantic University, has been tracking the migration patterns of these apex predators by air and sea. Now Kajiura's latest tool is providing thorough details about their every move. He is capturing their movements and gathering detailed information through a $5,000 reusable radio and satellite sensor attached to their dorsal fins for two to four days. Data from these "shark diaries" records information, including how often they swish their tails, at what depth they prefer to swim, and at what time of day they swim close to the beach — proving beneficial to lifeguards responsible for beach safety.” Tampa Bay Times Are you covering? Do you need to know more about sharks, the dangers they face and what researchers are learning about these amazing species of fish? Let our experts help. Stephen Kajiura, Ph.D., is a professor and researcher at Florida Atlantic University. He’s also an expert in sharks and shark behavior. Stephen is available to speak with media – simply click on his icon to arrange an interview.
Need an expert to chat about movies and tv? We’ve got just the person for your coverage!
UMW’s experts are in the news and just recently Antonio Barrenechea, associate professor of English, was interviewed for two articles in the web magazine MEAWW. The first was on the relationship between summer and romantic comedies and why that season in particular seems to hold the ideal climate for on-screen love. "The Canadian literary theorist, Northrop Fry, provides insight into its origins. As with the seasons of the year, genres deploy archetypes of birth, maturation, decay, death, and rebirth, all within natural cycles," said Antonio Barrenechea, Professor of English at the University of Mary Washington. Professor Barrenechea opines that for Fry, comedy belongs to spring, and romance to summer. "Nature as background thus directs the foreground of social ordering and human affairs. Greenery and florals are to the romantic comedy as deserts are to the Western, and dark places and climates are to horror," Barrenechea added. This is translated beautifully on screen in movies like 'Call Me By Your Name', 'My Best Friend's Wedding', and the 'Before Sunrise' movies. The second probed the link between intelligence and dark humor. In this piece, our expert explained our passion for dark humor and death. Antonio Barrenechea, Professor of English at the University of Mary Washington has a different opinion of 21st Century's vicarious morbidity fans. "Dark humor responds to our absurd condition with the armor of world-weariness. Except that, of course, we also know we can't really laugh such troubles away — which is why dark humor has a fatalistic dimension built into it," he said. Between Netflix, streaming services, TV, cable and the big screen – we are always talking about movies. If you are covering, don’t hesitate to let one of our experts help with your stories. Antonio Barrenechea, associate professor of English, specializes in literature of the Americas and the cinema. He’s available to speak with media, simply click on his icon to arrange an interview.
WACO, Texas (May 13, 2019) – The movie-watching experience continues to evolve. And while directors wish all people could experience their movies on the silver screens in theaters, they know most people these days will be watching on the big screens in their living rooms or on the small screens in their hands. The movie-watching experience and the takeaways matter, said award-winning filmmaker Chris Hansen, M.F.A., who serves as professor and chair of the film and digital media department in Baylor University’s College of Arts & Sciences. “As a director, I want people to engage with the story and the characters. I want you to be able to put yourself in the characters’ shoes and see the world from their points of view so that, whether you agree or disagree with their actions, you understand where they’re coming from,” Hansen said. Hansen has directed five independent films. His most recent project, Seven Short Films About (Our) Marriage, is now in post-production. In the following Q&A, Hansen shares thoughts on how we – as audience members – can do our part to get the best movie-watching experience and what he – as the director – hopes we take away from that experience. Q: As a director who puts in countless hours and organizes a team that puts in countless hours on a project, what do you hope audiences take away from your film? A: Film critic Roger Ebert once called films “a machine that generates empathy.” I see my films falling within that description. I want to generate empathy in the viewer for these characters and their situations, and I want audiences to come away talking about and thinking about their struggles. Q: So much goes into making a movie. There’s the script, cinematography, setting, dialogue, music, costumes, etc. Is there any one thing you hope your audiences notice? A: I hope that I, along with the other artists who have collaborated on the film, have created an experience where none of those things stands out above the other, except that they create a moment or moments that move people. If you’re thinking, “That was great dialogue,” then that can take you out of the world of the movie. Q: Your films are all available on various streaming platforms, which means that people are most likely watching them on televisions in their homes. What are your thoughts on the home viewing experience? A: The quality of the home viewing experience has gotten better and better over the years. We now have (or have access to) better and larger television screens, terrific audio systems and movies available in high-resolution formats. On the flip side, the home does not afford the best viewing environment because it’s not immersive the way a theater is. The experience of the theater provides fewer interruptions and allows the viewer to be fully immersed in the world of the movie, although even that environment is being disrupted by people using their cell phones in the middle of a movie. Still, it’s better than the home viewing experience, which gives the viewer many distractions and interruptions. Q: When you watch films at home, what steps do you take to limit distractions? A: As a person with a wife and children, I try to plan viewings of movies around their schedules, so I can watch uninterrupted when I know people won’t be home. And I try to control my own distraction level, but the “always on” nature of email and texting are hard to resist. My preference would always be to have people turn the phone off, turn the lights off and turn their attention solely to the screen. That’s hard to get people to do at home. Q: What are your thoughts about people watching movies on their smartphones or tablets? A: Very few filmmakers I know would express a preference that people watch their work on smaller screens. It’s just not ideal, and there are so many carefully planned details that can be missed. Having said that, I’ll admit to having watched films and TV shows on my tablet, especially when I’m traveling. The truth is, given the changing nature of the world we live in, people are going to watch in whatever way is most convenient for them. But watching on a screen as small as a phone means you’re getting a much more utilitarian experience of the film. You can say you watched it and can probably recount the plot accurately. But you will often have missed the fuller experience of seeing the film on a larger screen. Q: When students come to you and say, ‘I want to make movies!’ what’s the first thing you say to them? A: One of the first things I tell people is that the best way to learn how to make movies is to make movies. You learn by doing and getting critical feedback from someone who has done it and understands the form. And of course, in our program at Baylor, we also teach the theory side of things. We believe in a solid balance between theory and practice. We teach our students how this is done, but then they just actually have to do it and learn from their successes and their failures. Q: Do students in Baylor’s film and digital media program have the opportunity to work on your films? If so, in what ways? A: Students in our program do indeed have the opportunity to work on faculty-led projects. We make our films in the summer and offer the opportunity as a credited course so that they can have a lab-like learning experience. Students rotate through crew roles while working under professionals who help them understand their jobs. Some of our students have called this one of their best learning experiences in our major because it takes all the things they learn in the classroom and puts those to the test on a project that’s much larger in scope than what they’ve been able to experience before. And being a crew member on a film set can be a stressful experience. We’re dependent on the weather and limitations of time and money. It’s a great way for them to understand the ups and downs of the process and how they’ll respond to the pressure. Q: What can you share about your newest project and where can people find your previous films? A: My latest film, currently in post-production, is a feature film called Seven Short Films About (Our) Marriage. It’s the story of one marriage that unfolds over seven episodes over a number of years, as this couple struggles with the common issues that marriages face and try to make their love last. My films are currently all available on various streaming platforms. You can find Blur Circle, Where We Started, Endings, and The Proper Care & Feeding of an American Messiah either on Amazon Prime, iTunes, and in some cases, on Blu-ray disc via Amazon and other outlets.
United Nations Report Warns of Potential Extinction of One Million Plant and Animal Species
The United Nations has issued an assessment sounding the alarm that one million plant and animal species are at risk of extinction due to human-related changes to the Earth’s natural landscapes. This poses a dire threat to ecosystems upon which people all over the world are dependent for survival, according to a New York Times report. The human degradation of the environment has further been exacerbated by global warming, it added. “Biodiversity is caught between the stark, local effects of human action, like deforestation, and the diffuse but steadily worsening global effects like climate change. This report says the combination is more devastating than the sum of its parts,” stated Adam Langley, PhD, an associate professor in Villanova University’s Department of Biology. Consumerism is a driving factor in the rapidly deteriorating situation, Dr. Langley said. “It’s becoming clear that no amount of information can overwhelm the will of the consumer, whether it's the greed of the wealthy or desperation of the poor. Producers and consumers act out of personal interests, not out of their fondness for wildlife.” Government action must lead the way in alleviating the severity of the direction in which biodiversity loss is headed, according to Dr. Langley. “To make the drastic changes we need, the solutions must come from the top. Governments must recognize the enormous subsidy we receive from intact ecosystems in the form of food, fiber, clean water and air. In our world, valuing biodiversity means putting a price on it—and paying the price when we degrade it.” He added, “When I see reports like this, I’m struck that, in the history of Earth, we are the first species that is able for foresee an extinction event. We can predict it in painful detail. Avoiding that demise would be truly unique, but we’ve yet to see if human nature has that capacity.”
Why voters prefer moderate leaders in the face of terrorism
From 1970 to 2016, 11,176 people in Europe died from terrorist attacks. These numbers do not include those that were wounded or missing. Terrorist attacks, especially deadly ones, are likely to affect the way people vote. But what is the exact impact of terrorism on voting patterns? Following terrorist attacks, in international elections people are more likely to vote for moderate or centrist political parties as opposed to right and leftist parties, according to a study published by Augusta University researchers Dr. Lance Hunter and Dr. Martha Ginn. The study, published in “Global Policy” on Jan. 3, 2019, analyzed the effect terrorist attacks had on voting patterns for left, right and moderate political parties in elections for more than 50 democracies worldwide. The findings have several implications for public policy. First, it is clear that terrorism affects the political behavior of voters. Therefore, Hunter and Ginn recommend that governments develop and communicate sensible counterterrorism policies in effort to maintain electoral stability. Second, counterterrorism policies that are viewed as overly aggressive in nature or passive are likely to be met with skepticism by voters. This is one possible reason why more moderate and centrist parties experience an increase in votes following terrorist attacks. The party in power loses electoral support during increased terrorist activity. A possible solution to this, Hunter and Ginn said, includes developing sensible, realistic counterterrorism policies that address security concerns while avoiding reactionary policies. Finally, rightist parties suffered the most electorally and lost support following both international and domestic attacks while leftist parties lost support following domestic attacks. Hunter and Ginn suggest that parties should tailor their counterterrorism proposals and messaging depending on the type of attack.
Next Level Thought Leadership and Content Marketing
We are entering an era of elevated thought leadership. Thought Leadership often focuses on a select few in an organization and misses opportunities to showcase everything your organization has to offer. It’s rarely scalable, often expensive and almost always wagers on a small pool of topics in any given quarter. The fact is that you have more expertise operating behind the scenes than you’re showing off. Enter Expertise Marketing, the next generation of content marketing. Opening up a world of new opportunities, here is how Expertise Marketing stacks up against more traditional thought leadership programs. SCOPE Inclusive vs Exclusive Expertise Marketing is designed to engage a diverse set of experts throughout the organization. It focuses on broader coverage of relevant topics that engage a wider variety of audiences and expand your opportunities for valuable connections. Thought Leadership programs tends to focus on fewer select experts. Often designed as a bespoke program aimed at involving only senior executives. TIMING Sustained vs Campaign Focussed Expertise Marketing creates a sustained digital presence that leverages the content that experts are producing across the organization and distributes it across a range of channels. Most Thought Leadership programs tend to align with a specific event (such as a product launch, industry conference or social cause) that maps to a defined budget and timeframe. STRUCTURE Agile vs Controlled The agile nature of good Expertise Marketing provides the ability to quickly mobilize experts to position their expertise in the context of breaking news to create higher engagement with audiences such as the media. This compares to the more controlled approach of a traditional Though Leadership programs that requires careful planning to ensure alignment with corporate strategy and messaging - often missing time-sensitive opportunities. COST Low vs High Expertise Marketing can efficiently leverage client or agency resources and services through technology versus Thought Leadership programs that are often structured as long-term projects that require specialized resources in agencies. Take the steps to transform your content marketing overnight. Download the Expertise Marketing whitepaper or talk to us about how you can evolve quicker and generate a new competitive edge. About ExpertFile For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download an industry-focussed copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy.
