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Coffee chats: Questions you should ask to network better
Networking is a way of life in Canada and is crucial to finding a role in your field of work. In the pre-COVID era, people usually networked at conferences, events or over in-person coffee chats or informational interviews. Today, due to the pandemic, networking has gone virtual. So, as a newcomer looking to build connections, whether you’re in your home country or Canada, it’s easy and convenient to set up virtual coffee chats or informational interviews with industry professionals. Sites like LinkedIn, Ten Thousand Coffees, Eventbrite and Meetup are excellent starting points for networking. Tip: For more helpful tips and advice to help you optimize your LinkedIn profile, and build your professional network strategically, read Top 10 tips to optimize your LinkedIn profile for job search in Canada and How to write compelling LinkedIn connection request messages. Networking offers many benefits: gain exposure to industry best practices, find a mentor, develop a rapport with an industry professional, find job leads, seek knowledge, etc. and happens in either a group setting (at conferences, events, etc.) or one-on-one meetings (coffee chats). In this article, we’ll elaborate on what a coffee chat entails and how you can prepare for it. You’ll also find some key questions to ask during your meetings to ensure you develop a meaningful connection. Networking offers many benefits: gain exposure to industry best practices, find a mentor, develop a rapport with an industry professional, find job leads, seek knowledge, etc. and happens in either a group setting (at conferences, events, etc.) or one-on-one meetings (coffee chats). In this article, we’ll elaborate on what a coffee chat entails and how you can prepare for it. You’ll also find some key questions to ask during your meetings to ensure you develop a meaningful connection. What is a coffee chat? A coffee chat, also known as an informational interview or coffee interview, is an informal, in-person or virtual meeting with an experienced professional to learn more about a specific company, an industry, or that individual’s career path and role. Coffee chats can also help you gain insights into the local job market and get accustomed to Canadian culture. Resources to help you learn more about coffee chats: How to build your network in Canada: The basics Where to build your network in Canada How to build your network: The coffee interview How to prepare for a coffee chat The key to a successful coffee chat is preparation. Research the person you’re meeting – look at their company website and go over their career path by visiting their LinkedIn profile, jot down some key questions you would like to ask, and bring a notepad and a pen to take notes. It is also recommended to have your elevator pitch ready – this will help you confidently answer the “tell me about yourself” question. If meeting in-person, plan your travel and be sure to get your guests’ phone number as trying to communicate via email in case of an unexpected situation while travelling can be tricky. Tip: If you’re meeting your guest at a coffee shop, offer to buy them a drink of their choice. It is awkward to have your guest pay for the drink if you’ve asked them to take time out of their schedule and meet you. To avoid confusion, you can email or message them prior to the meeting, specifying that you would like to treat them to coffee. What to ask during a coffee chat As you start your conversation, don’t be shy to make small talk – it’s part of Canadian culture. You can chat about the weather or your travel to the meeting location. If it’s a virtual meeting, the pandemic and related topics can be a good ice-breaker. Stay away from sensitive topics such as politics, religion, physical appearance, or age. If you’re ever stuck or feel lost or nervous during a coffee chat, here are some questions that you can ask to keep the conversation alive: 1. How did you get started in your career? I’d love to learn more about what you do and the core components involved. If you’ve done your research, you should have a few points to further personalize this question and make it specific. Listen carefully to the response and ask follow-up questions. Try to find mutual interests, connections, educational or work backgrounds, or locations – this will help you build deeper and more meaningful connections. 2. What does a typical day at [company] look like for you? What do you like most about your job? What’s the most challenging part of your job? These questions let you learn more about your guest’s role. It’s a good opportunity to get insight into how they manage their time and the key responsibilities they cater to. As a follow-up, you can ask questions about their career graph at the company and discuss how they’ve grown. It will help you get an idea of where you’ll need to start if you’re new to the field, how you could progress, and what to expect in a certain role. 3. What do you like most about working at [company]? (Or conversely) What are some less ideal aspects of working at [company]? These are good questions to get candid feedback about the company culture. Based on the responses, you can decide if the organization would be a good fit for you. 4. Are there any meetups or networking events that you would recommend? A valuable way to find out about important meetups, events, and conferences in your industry that you should attend to build your network. 5. What’s the next chapter for you in your career? This question can provide insight into typical career paths for professionals, such as yourself, in your domain. 6. Do you have any advice for someone like me – a newcomer who’s just getting started with their career in Canada? OR what skills do you think are most important for someone interested in a job like yours? Asking this question will help you understand the aspects and skills you should work on, and it will also help with level-setting expectations. 7. Do you have recommendations for anyone else I should talk to or resources I should explore? This is a simple, easy, and organic way to find your next guest for a coffee chat or an informational interview. And it also works well to get a list of websites you should be browsing or newsletters you should subscribe to. 8. Do you know anyone hiring that I should take a look at? Remember that a coffee or informational interview is not an opportunity to ask for a job, so be very careful how you phrase this question. It is OK to let them know that you’re looking out for career opportunities but do not directly ask for a job. Start your career in Canada with confidence! Download Arrive’s free guide on Starting your career in Canada to learn more about navigating a new job market while settling-in. Get information on topics like personal brand building, interview preparation, and accepting job offers that will help you make the most of opportunities. A coffee chat is not meant to be longer than 30 minutes. So pick and choose the questions that are most important to you (estimate five to seven minutes per question), and keep an eye on the time. After your coffee chat, be sure to send a thank you note – it goes on to show that you appreciate them taking the time to meet with you. Great coffee chats are a result of thorough research, preparation, personal enthusiasm, and gratitude – these qualities, combined with the right questions, can help you network effectively and grow your connections! Original article located here, published by Arrive.
10 tips to adapt to life in Canada
As a newcomer experiencing Canada for the first time, there may be some cultural differences you’re not familiar with. Adjusting to a new environment and culture can be difficult if you have no idea what to expect. In this article, we will share a few tips, resources and advice that will help you to better adapt to life in Canada and avoid culture shocks. 1. Be polite – use the words “please,” “sorry,” and “thank you” frequently Canadians are known to be very polite – the words, ‘please,’ ‘sorry,’ ‘thank you,’ ‘may I,’ and ‘excuse me’ are frequently used in social settings and interactions. Being polite is valued and expected, even with strangers. Note that these common courtesies don’t necessarily signal a desire to be friendly; they’re merely a social standard. Fun Fact: Canadians use the word ‘sorry’ so much that in 2009 they had to pass an Apology Act in Ontario. It means that if any Canadian says ‘sorry’ at the time of a crime or incident, it won’t count as an admission of guilt – just an expression of sympathy. Without this, there’d probably be many apologetic Canadians in prison. 2. Be punctual In Canada, punctuality is a sign of respect – everyone does their best to arrive on time for all personal, professional and social engagements. If you’re late, people will worry that something has happened to you or that you have forgotten about your appointment. It may also come across as being disrespectful. If you anticipate reaching late or if you cannot make it, social protocol dictates that you inform the host or meeting organizer about your change in schedule and remember to do this as much in advance as possible. 3. Network as much as you can Canada is an attractive destination for talent from all across the world. Many candidates have relevant qualifications, compelling track records, and winning personalities. This makes Canada diverse and multicultural, with a competitive job market. Tapping into the hidden job market and gathering valuable referrals are just two of the many benefits that networking offers; it also serves as a way to stand out from the competition and get noticed. The hidden job market refers to positions that are filled without the employer advertising them publicly. As much as 65-85 per cent of the jobs are not posted online, and approximately 40 per cent of positions are filled through a referral. This is why building your network in Canada can be very helpful in finding a job. Tip: When reaching out to a connection to ask for a job referral, establish a “warm” connection first. Start by asking your contact to learn more about their career journey through an informational interview and share your learnings and experiences as well. Resources to help you learn more about networking in Canada: How to build your network in Canada: The basics Where to build your network in Canada How to build your network: The coffee interview Coffee chats: Questions you should ask to network better 8 ways to meet new people and grow your network in Canada 4. Reach out to settlement services when you need help Settlement services and agencies exist in Canada to provide free support to newcomers at every step of the newcomer journey. They are available in both pre- and post-arrival and are funded partially or fully by the Canadian government to promote the comfortable integration of newcomers into Canadian society. Settlement services provide support in various areas, including career, housing, healthcare, immigration, education, and more. When you begin using settlement services in Canada, you may be connected with a settlement worker who will work with you one-on-one to support your settlement process. Tip: You can also visit the Immigration, Refugees and Citizenship Canada (IRCC) website to learn about settlement agencies and newcomer centres in your area that offer free newcomer services near you. Accessing settlement services in pre-arrival can fast-track your transition to Canadian life and help you adapt better. See Pre-arrival settlement services for newcomers to Canada for detailed information on various programs that may be available to you in your home country. 5. Familiarize yourself with cultural differences and keep an open mind Canada is a diverse and multicultural nation – people from different countries, all with their unique values, traditions, faith, languages, food and cultures reside here. An important part of adapting to Canadian life is being open to learning about other cultures and making a conscious effort to live in harmony while acknowledging the differences that exist. Having a positive attitude and keeping an open mind is key to this transition. Remember that in Canada, everyone is treated equally and with respect, irrespective of their gender, occupation, race, religion, or sexual orientation. Therefore, you shouldn’t let any stereotypes, biases or prejudices influence your words and actions while interacting with others. Respect personal space and privacy Canadians value their personal space and privacy. It’s best to stay away from discussing topics related to salary, family life, weight, religion, political views, etc. Disruptive behavior such as cutting in line, speaking out of turn, shouting, talking loudly are frowned upon. And remember to always ask permission before using anything that’s not yours. Allergies and sensitivities are common in Canada Allergies are very common in Canada. It is estimated that one in 13 Canadians have at least one food allergy. Most prevalent food allergies include shellfish, tree nuts, peanuts, milk, fish, egg, wheat, sesame, and soy. Hence, before offering food to someone, it is always advisable to check with them for allergies. Some people also have sensitivities. For instance, strong colognes and perfumes aren’t recommended because many people have sensitivities or allergies to strong scents. 6. Volunteer often Volunteering is an integral part of Canadian culture. Children are encouraged to do it, and high school students must complete mandatory volunteer hours. Adults volunteer their time and skills at charities, non-profit organizations, political parties, religious faith organizations, youth groups, and many other places. According to Statistics Canada, in 2013, 44 per cent of the population, aged 15 years and older, participated in some form of volunteer work. Volunteering involves giving personal time freely for the benefit of another person, group, or cause. It can help you – Build and grow your network: During your initial days or months as a newcomer in Canada, you may not know many people. Volunteering offers a forum to meet other like-minded individuals – newcomers and locals alike – and build your social and professional networks. Gain Canadian experience: Volunteering can help you bridge gaps in your work history while you look for a job and is a good way to gain the much-coveted, Canadian experience. Moreover, you can always ask the company you volunteered with to provide reference letters, which can be useful in your job applications. Volunteering also offers the opportunity to learn new skills and brush up on your English or French language skills. Integrate with Canadian society: Besides offering career-specific benefits, volunteering in non-traditional setups such as at your local religious/faith organization, at your child’s school, or at a park in your neighbourhood will help you broaden your social circle and smoothen your transition to Canadian life. To discover the importance of volunteering in Canada, and learn how to find volunteering opportunities, read The benefits of volunteering as a newcomer in Canada. 7. Tipping for services is ingrained in Canadian life Canada, like many other countries, has a prominent tipping culture. Tipping (also called, leaving gratuity) when receiving any services tells the staff how good you thought their service was. It is not mandatory but in certain situations it is customary and expected. Not tipping for services is considered rude. Why tips matter In Canada, service and hospitality industry workers (such as bartenders, servers, hairdressers, drivers, food delivery persons, etc.) are generally paid only minimum wage. Some provinces have a separate (lower) minimum wage for the hospitality industry: the expectation is that tips earned will make up the difference for these workers. Who should you tip It is common to tip when paying for services in the hospitality industry. This includes but isn’t limited to: restaurant wait staff, food or grocery delivery personnel, bartenders, coat check personnel, hotel staff (like, housekeeping, maids, bellhop, valet, and room service), hair stylists, beauticians and masseurs, taxi drivers and ride-share (Uber/Lyft) drivers. Note: You are not expected to tip for counter service (e.g. at coffee shops and cafes – where you place an order over the counter, food trucks, ice cream shops, bakeries, etc.). You’ll often see tip jars at these places. You can tip if you receive good or exceptional service, but it isn’t expected. Tip: Sometimes the tip may be automatically added to the bill; be sure to check that so you don’t tip twice. Read Tipping in Canada: Things to know as a newcomer to learn how to calculate tips and get information on average tips for varied services. 8. Customize your resume and cover letter to the position you’re applying for Merely having a one-page Canadian-style resume and cover letter isn’t enough. You should customize it to suit the job description and requirements of the position you are applying for. Tailor your work experience, skills, and any additional information to the role. Include keywords from the job posting and always start your sentence with relevant action verbs like spearheaded, achieved, managed, trained, etc. Also, remember to craft a compelling summary for your resume. While working on your resume, avoid including very detailed information for each position you have held; you can share relevant details in the interview instead. Recruiters and hiring managers prefer seeing quantified accomplishments on resumes. The ‘CAR’ approach is a good way to help you structure individual sentences: C = what was the Challenge, A = what Action did you take, and R = what the Result was. For free, downloadable resume templates and more valuable tips on creating a stand-out resume and cover letter see, Canadian resume and cover letter: Format, tips, and templates. 9. Familiarize yourself with Canadian slang You may have heard of the famous Canadian phrase ‘eh’ – some locals append it to the end of almost any sentence. Other popular slangs are: Toque = beanie (winter hat) $1 CAD coin = loonie $2 CAD coin = toonie Kilometre = klick or click 6ix = Toronto Timmies = Tim Hortons (chain of coffee shops) Double-double = a coffee with two milks and two sugars; only used at Tim Hortons Mickey = a 375 ml (26 oz) bottle of liquor Two-four = a case of 24 beers Pop = soda, a soft drink, or any flavored carbonated beverage That’s jokes = something is hilarious or funny Darts = cigarettes Mounties = The Royal Canadian Mounted Police (RCMP) Parkade = a multi-story parking lot Washroom = Canadian term for a bathroom or restroom Beavertail = deep-fried dessert pastry resembling a beaver’s tail 10. Familiarize yourself with ice-breakers and small talk It is very common for Canadians to open any conversation/meeting/coffee chat with small talk. So, don’t be shy to initiate small talk – it’s part of Canadian culture. You can chat about the weather, your hobbies, how you spent your weekend, things you do outside of work, food, fitness, your travel to the meeting location, or sports. Avoid sensitive topics such as politics, religion, physical appearance, or age. As you settle in, common courtesy combined with curiosity will enable you to better understand Canadian culture. When in doubt or if you’re confused, it’s a good idea to ask people around you. Patience, understanding and immersion in local culture will help you to learn and adapt faster. Original article located here, published by Arrive.
MEDIA RELEASE: What Canadian travellers need to know before beginning their next trip.
Orion Travel Insurance highlights how travelling around the world will be different With the recent announcement of relaxed quarantine restrictions for fully vaccinated Canadians, many eager travellers may be considering embarking on international travel as soon as possible. Orion Travel Insurance reminds travellers, that a Level 3 Global Affairs travel advisory remains in effect, and Canadians need to understand the ongoing uncertainty associated with international travel. “Entry requirements can vary by destination whether it be a different province, state or country. Travellers need to monitor those requirements closely and be prepared to carry additional documentation like proof of vaccination, and proof of valid COVID travel insurance,” says Kellee Irwin, Vice President, Orion Travel Insurance. “Many Canadians are excited to resume travelling, however a government advisory to avoid non-essential travel remains in place, and Canadians need to take the necessary precautions to ensure they protect themselves before embarking on their vacation.” With many Canadians now looking to book future vacations, Orion Travel Insurance wants to ensure travellers are protected. As of July 1st, Canadians are eligible for full emergency medical coverage with Orion Travel Insurance, even during a Level 3 COVID-19 related travel advisory, if they are fully vaccinated (having received all doses of a Health Canada-approved vaccine) at least 14 days prior to departure. Irwin advises travellers that insurance policies do vary by provider, and may have changed due to COVID-19, so it’s important to review your policy, and understand what you’re covered for before you travel. “Orion Travel Insurance supports the safe return to travel and recognizes the health and safety of Canadians should remain top of mind. We strongly encourage all travellers to ensure their travel insurance includes appropriate medical coverage, and that they continue to monitor evolving entry requirements of their destinations.” Anyone Canadians travelling in the near future should also consider the following tips: A Level 3 Global Affairs travel advisory remains in effect. Before planning any form of travel, Canadians should take steps to protect themselves and others. Canadians and permanent residents will be able to upload a copy of their vaccine certificates to the ArriveCAN app, allowing them to bypass mandatory hotel quarantine when they return to Canada. Travelling standards will vary by destination, and not all services or businesses may be open, or offer full services. Book your accommodations and activities before you go and check out their protocols in advance. Pack face masks, cleaning supplies, travel-sized snacks, water, and hand sanitizer – not only for the trip, but to have on hand at your destination. Monitor local media and government websites to stay informed of conditions and potential changes to entry requirements at your destination. Update your passport so it is ready when you are. And be prepared to pack additional documentation required for your destination, such as proof of vaccination, negative COVID test documentation, and proof of travel insurance. Insurance policies vary by provider. Review your policy and understand what you’re covered for before you travel. Don’t travel if anyone in your party or household is sick.
COVID expert: Prof Lawrence Young, UK
Professor Lawrence Young of the University of Warwick is one of the go-to experts in the UK on COVID-19. A Professor of Molecular Oncology at Warwick Medical School, he can comment on many aspects of the pandemic -- from the nature of the virus itself and its effects in patients, to its impacts on hospitals and wider society. He regularly features on TV, radio, and newspapers in the UK and worldwide, including: If you would like to book an interview with Prof. Young, contact press@warwick.ac.uk or L.Walton.1@warwick.ac.uk
MEDIA RELEASE: After a one-year hiatus, the annual CAA Worst Roads campaign returns
With a renewed focus on education and safety, CAA South Central Ontario (CAA SCO) is proud to announce that following a one-year hiatus due to COVID-19, the annual CAA Worst Roads Campaign is back, and voting is now open. “The campaign is a platform for all road users to highlight which roadway improvements should be prioritized by our different levels of government,” says Raymond Chan, government relations manager CAA SCO. “The campaign gives decision-makers a snapshot of what roads the public perceives are not meeting their expectations.” Over the course of the last year people have changed their transportation habits. More people are cycling or driving their vehicles instead of carpooling and using public transit. CAA believes funding for roadway improvements needs to be consistent to ensure that quality and safety is maintained. “Our roads are essential, they are the arteries used every day to keep workers, goods and services flowing and should be maintained more than ever,” adds Chan. “As people are encouraged to stay home and telework during the pandemic, governments should continue to take advantage of lighter traffic patterns as an opportunity for road repair. These efforts can also be refocused on increasingly popular modes of transportation, such as cycling and walking.” Investing in infrastructure improvements, including the proper maintenance of roads and bridges, is important to the vitality and economic recovery of local communities. CAA continues to advocate for longer-term dedicated infrastructure funding to help municipalities prepare, plan, budget and execute on repair backlogs and capital projects. The success stories over the last 17 years are a result of governments prioritizing infrastructure through multi-year capital investments. Some examples include: 1. Riverdale Drive, Washago Despite appearing on the CAA Worst Roads list for the first time in 2019, the poor road conditions of Riverdale Drive was not new to residents of Severn. After 20 years since the street’s last resurfacing, Council approved $50,000 of prep work for Riverdale Drive led by Ward 5 Councillor Sarah Valiquette. 2. Dufferin Street, Toronto Appearing on the provincial top 10 list annually since 2015, Dufferin Street between Bloor Street and Dundas Street underwent resurfacing from September to November 2018. An estimated 35,000 vehicles travel Dufferin Street daily and the number of commuters is increasing. In response to community concerns, Toronto City Council adopted a motion to expedite studies relating to pedestrian and cyclist safety along Dufferin Street, among other improvements in December 2020. 3. College Road, Windsor The intersection of Campbell and College Avenue underwent sewer, road and water main rehabilitation in May 2019. College Avenue between South Street and Brock Street was repaired in November 2019. CAA is calling on all Ontarians to vote for their Worst Roads today and join the community of drivers, cyclists, transit riders and pedestrians committed to improving Ontario’s roads. Nominations for CAA’s Worst Roads can be cast at caaworstroads.com until April 18. To encourage participants to act on their concerns, they will be entered into a grand prize draw to win free gas for a year, or one of 5 secondary prizes. Once voting closes, CAA will compile a list of the 10 Worst Roads in Ontario, along with the Worst Roads in regions across the province. The regional top five lists will help shine further light on the state of local roads in municipalities across Ontario. CAA will present the list of 2021 Worst Roads to local and provincial officials to help inform future funding and planning decisions. Here is a roundup of Ontario's Top 10 Worst Roads in 2019: 1. Eglinton Avenue East, Toronto 2. Riverdale Drive, Washago 3. Dufferin Street, Toronto 4. County Road 49, Prince Edward 5. Barton Street East, Hamilton 6. Burlington Street East, Hamilton 7. Avondale Road, Belleville 8. Sheppard Avenue East, Toronto 9. Carnegie Beach Road, Scugog 10. Bathurst Street, Toronto
Are vaccine passports legal in a post-COVID-19 era? Let our experts explain
As America and the world look to slowly round the corner of the safety measures enacted during the COVID-19 pandemic, the new coronavirus vaccines are giving hope of an eventual return to normal. However, with an active anti-vaccination movement afoot and many still skeptical of getting that essential poke in the arm, the World Health Organization said some government officials are suggesting the idea of vaccine passports. A simple piece of identification would end the uncertainty that comes with travel, work and the much sought-after leisure that often means crowded places and smaller spaces. The idea has already caught on in countries in Europe and South America. It may be the safety blanket many seek, but are vaccine passports actually legal? It is a question that’s beginning to get serious coverage. “Having proof of vaccination can be essential for a number of sectors other than health, but we cannot overlook the potential discriminatory consequences that may arise,” said Dr. William Hatcher, an expert in public policy and interim chair of the Department of Social Sciences at Augusta University. Another idea being floated is immunity passports, but Hatcher suggests¬ allowing only people with immunity to work might disadvantage those who haven’t gotten sick or those without the antibodies to prove it. It’s as if, in the eyes of their employer, their lack of infection constitutes a disability. The inequality that immunity passports could foster in these situations may be illegal under the Americans with Disabilities Act. There are also other ethical, practical, and cultural aspects to consider as well. If you are covering this emerging topic and are looking to know more, our experts can help. Dr. Hatcher is a professor of political science and interim chair of Augusta University’s Department of Social Sciences. He is an expert in the areas of public administration and social, economic, and political institutions in local communities. Hatcher is available to speak with media regarding the concept of vaccination and immunity passports. To arrange an interview, simply click on his name.
Resilience in the Face of COVID-19
Brunswick Senior Advisor Paddy McGuinness, former UK Deputy National Security Adviser, on how businesses can chart a course amid the fear and uncertainty. We are all becoming more familiar with this disease than we care to be—and may become yet more so. Still uncertainty remains. It began even with the terminology. Coronavirus is a descriptor, a general term. Under the microscope, the virus has crown-like spikes, hence corona. The common cold and variances of it are coronaviruses. COVID-19 (as in Corona Virus Disease 2019) is the effect that this particular coronavirus has on the human being—that’s the disease the world’s grappling with. That’s the distinction between the two terms. We’ve now spoken to more than 150 clients about their situation. That has given us a broad view of the corporate response across affected geographies from Asia, through the Middle East and Europe to the Americas, a window into how those responses have played out and the challenges continually unfolding. Here’s what we’ve been advising our clients: First, develop a single view that’s grounded in professional, well-sourced information. In government we called this “a commonly recognized information picture.” That view has to be based on the responsible medical experts: the World Health Organization, the Center for Disease Control, Public Health England and similar bodies. You do not get it from the newspapers, from social media, from friends, or even your local medic. You operate on the basis of informed medical and public health advice. The current vocal challenge to that advice in Europe and the US is not reason to depart from it as your foundation for the actions you take. A leadership team needs to develop the discipline to clarify that generic narrative into a specific frame for their business context and then operate within it. It’s dangerous for leaders to start pretending they’re epidemiologists. Have a single view and stick to it. I’ve been on calls with leadership teams where there’s agreement on that view and then someone says, “But I read that the disease ...” Don’t go there. Don’t work on that basis. The uncertainty is difficult enough to deal with. Don’t add to it. You will be focused first on the safety—the human consequences—of your course of action and then on the resilience of your business. That may cause you to anticipate some of the “Non Pharmaceutical Interventions” that government makes. Brunswick has. Having established your position, think through how you’re going to communicate it to employees, customers, and investors. What about your suppliers and regulators? How might you engage with local public health officials and local authorities? Exaggeration and understatement are equally unhelpful. These engagements need to be tailored, yet aligned within your broader narrative. Leaders also need to plan for reasonable worst-case scenarios. Covid-19 has already spread in a way that we hoped wouldn’t happen, and in a way that standard business continuity planning doesn’t cover. Now, many in the workforce have to work from home. Among other considerations, that produces additional cyber and data vulnerability. What if schools close and your employees have children at home they have to look after? What will your IT capabilities be if 20 to 40 percent of your team is incapacitated at any one time during the peak period? Are your HR teams prepared to deal with the most unfortunate case, where employees or their close relatives pass away? In extreme times, it can be tempting to take extreme positions. A lesson of crises is never to enter into something without knowing how you’re going to get out of it, how to reverse it. If companies are going to start shutting down their operations, how are they going to open again? On what justification? Taking fixed positions amid great uncertainty can prove restrictive—or counterproductive—when circumstances change. Resilience is the ability to respond and recover to the state prior to the event, having learned the lessons of the event. Respond and recover—that’s the long-term goal here. Covid-19 will pass. We know from other pandemics that recovery does come. How can you position yourself to take advantage of that recovery, to get back with speed and strength? Because some companies will. Now more than ever senior leaders need to talk about how things will be the other side of the crisis and to describe signs of recovery. This is easiest for enterprises with transnational reach. They recount what is happening in Asia as the disease passes so that European and US stakeholders can see beyond the immediate demands of emergency response. On a personal level, stick close to the medical experts and the people who know what they’re talking about. I may well get Covid-19 here in the United Kingdom. I assume that, like the vast majority of healthy people who get it, I will experience mild to moderate symptoms and recover just fine. If I don’t, I want health services to be available. I want the spread to be managed at sustainable levels, so I am doing what Government asks of me and avoiding all but essential contact with others and unnecessary travel. I expect that more will be asked of me, my family and colleagues before we are through this. I wouldn’t let Covid-19 overwhelm you in your daily life, given what we know. That’s certainly my intention: carry on with as much normality as possible, support others and use the unexpected circumstances to prepare for the recovery phase which will come.
The spotted lanternfly, an invasive species native to China, India and Vietnam, arrived in Pennsylvania in 2014. It is only over the past couple years, however, that the insect has gained particular notoriety. This year, the presence of spotted lanternflies has drastically increased in eastern Pennsylvania, and these pesky bugs can have dangerous effects. According to Villanova University professor of biology Vikram Iyengar, PhD, "The spotted lanternflies are back and showing no signs of going away. In fact, 12 new counties in Pennsylvania were added to the quarantine zone in 2020, which indicates that the invasive insects are spreading westward within the state." This quarantine prevents the travel of any spotted lanternflies through landscaping waste, firewood, plants and more. Reducing the spread via quarantine is vital to minimize agricultural harm, including damage to fruit-bearing trees. (Spotted lanternflies pose a considerable threat to grape and wine production throughout the country.) Per Dr. Iyengar, "The state of Pennsylvania is devoting a lot of resources to figure this out, and there have been some successes—for example, New York still has not reported spotted lanternflies, which indicates that the Pennsylvania quarantine has been somewhat effective. But there is still no solution yet." So, what's the answer? Dr. Iyengar notes that the possibility of a predator species will not combat the issue. Instead, "they will need to find some special pheromone or chemical that selectively lures spotted lanternflies into traps." Having a harsh winter this year is also key. "The fact that we had such a mild winter last year probably meant that more eggs were able to withstand the winter," said Dr. Iyengar. "A harsh winter may be our best hope, so the persistence of the spotted lanternfly may be yet another negative consequence of climate change." Another invasive species currently being tracked in Pennsylvania is the emerald ash borer. Villanova's R. Kelman Wieder, PhD, studies plant biology and believes these insects, which kill ash trees, are the next big threat to plant life in Pennsylvania. "I have lots of ash trees in my woods and they all are dead or dying," said Dr. Wieder. "My house was built in the 1830s and the huge ash tree was as old as my house." But Dr. Wieder isn't too worried. "Are we doomed? Well, yes and no. Eastern deciduous forests have been radically changed in the past by the chestnut blight and Dutch elm disease, yet we still have forests." That said, he still has some concerns for the future. "On top of this, deer munch on young trees," added Dr. Wieder. "So many Pennsylvania forests are deficient in young trees. So, in 50 to 100 years, what will happen?"
Digital Media Consumption in Canada is Being Dramatically Impacted by the Coronavirus Crisis
A Canadian perspective on Comscore’s ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behaviour changes across digital platforms. Insights from our Analysis: News, news and more news: Canadians are consuming news at a record pace Social media and messaging: Canadians are staying ultra-connected with their communities Entertainment, music, and spirituality content: increased consumption seen as behaviours change Government: information from government websites are becoming top-of-mind Finance: increased focus on investments and payments Analysis of News & Information Category We have seen an explosion on engagement with news and information sites. In looking at the news categories and its subcategories, the week of Mar 9-15, 2020 saw big increases in engagement over the benchmark week of Dec 30, 2019 - Jan 5, 2020. As a trend, news consumption in general is also on the rise in Canada in terms of aggregate daily unique visitors and visits over time. Analysis of Social Media and Messaging Category As Canadians respond to the Coronavirus reality, we are seeing that their engagement with digital communication channels has increased significantly. When comparing daily engagement with email, instant messengers and social networking sites between the week of March 9-15, 2020 and the benchmark week of Dec 30, 2019 -Jan 5, 2020 as it relates to the % change in usage, we saw large increase in activity. The raw increase in numbers in social media provides greater detailsof the growth in usage: Analysis of Entertainment, Misc and Religious / Spiritual Category Content is Queen, King, Prince, and Princess – between the weeks of Dec 30– January 5 and March 9-15, greater amounts of time at home and the associated increased screen time drove incremental usage of the Entertainment category and the Religious/Spiritual subcategory. Driving the growth is the explosion of Entertainment – Music, which saw an increase of 32% in aggregate daily UV, a 33% increase in visits, and a 31% increase in minutes during this time. Analysis of Government Category Another category that has seen an explosion of visitation and engagement is government sites. Overall there has been huge audience and time spent with government-related content. Here is the build of visits and aggregate Daily UV over the past 10 weeks: We reviewed the Government category between week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 and looked at the % change in usage, which really showed a large increase in activity by Canadians. Based on this trend and growing global cases of Coronavirus, it is expected that Canadian audiences will continue to flock to the content from the government in these uncertain times. Analysis of Finance Category There is a saying that we hear in society – “Follow the Money”. The digital behavior of Canadians has been analogous in recent weeks as we have seen increased measures taken relating to the Coronavirus. Overall the Business/Finance category has seen some increased usage over the time period reviewed. Banking, Payments, Investments, and especially Taxes have seen high visitation. Between the week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 we saw an increase of +19% and +59%, respectively, in visits in the Investments and Payments subcategories. Additional insights from Comscore’s initial COVID-19 insights for Canada show that: Overall Digital Consumption across the Total Internet has increased. During the time period of this review visits have increased by 10% and time spent has increased by 14% In a time of crisis, people turn to News/Information Websites There have been significant increases in activity by Canadians on Social Media, Email, and Messaging pointing to the need for communication. Social distancing is safe on the internet. Interest soars for government information sources – where we see an explosion of usage. Increases in certain content Categories like Entertainment, Games, Music, Dating, and Religion/Spirituality have spiked Spikes in traffic are occurring for the e-commerce giants as social distancing and local restrictions impact in-store retail – with specific focus on Food and Supermarket Global movement restrictions lead to tumultuous traffic for travel sites
Canadian's Digital Behavioral Shifts in Relation to the The Coronavirus Pandemic
This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms. Things are moving fast. Following our last update regarding digital media consumption during the Coronavirus pandemic, this article will highlight some of the major category changes reflected as of the week March 16 - 22, 2020. Key Insights from Our Analysis Digital consumption continues to grow: the visits and minutes curve is not flattening Key content categories such as news, social media, and government are being driven by higher engagement: metrics include visits and duration More engagement with news sites: sites categorized as local, business/finance, and general news are main drivers Categories that focus on entertaining, kids, food, financial advice, and children’s education are also seeing growth: growth comes from increases in aggregate unique visitors, visits and minutes Automotive manufacturers, real estate, sports and travel entities have seen decreases: however, they are poised for major increases and a bounce back. Mobile platforms are driving growth: some differences between desktop and mobile engagement Canadian's total digital consumption continues to grow When we analyzed Canadian total digital media consumption to compare the percentage change between the week of March 16, 2020 and the first weeks of January 2020, February 2020, and March 2020, we found that overall digital engagement is not flattening. Even comparing the beginning of March against mid-March, we can see visitation, visits, and engagement continuing to grow. Looking at the total digital consumption trend over time, we can see growth in total minutes spent online while total visits have remained relatively flat. Media Consumption Growth by Category There are several content categories that we are seeing major growth in each of the time periods: These digital categories of news/information, social media, entertainment, government and games are showing continuous growth. The need for ongoing news and information updates, government information, flocking to social media to bring community together and message, and the need to be entertained with visitation and engagement on Entertainment and Games Entities. News and Information Category Insights To look at the news/information category a bit closer – it is amazing to see the category growth over the past few weeks of Canadians going to news entities to get updates. The hockey stick growth from the start of March 2020 is very evident. The news and information growth is being driven by local news, general news, and business/finance news. That being said – technology, politics, and weather are also seeing growth. Through these time periods, we are also seeing some other categories that are showing significant growth. Many of the categories are a result of many Canadians being home bound and isolated, and with families with kids having the kids at home. Platform Variance for Media Consumption One of the areas that we have been asked most about is whether we find any variances between desktop and mobile platforms. When reviewing the data, there is greater engagement with mobile platforms in the week of March 16 compared to other weeks. Amidst the global COVID-19 pandemic, we are seeing a significant increase in digital consumption amongst Canadian consumers. The data trends show Canadians are flocking online with significant growth in news entities, instant messaging, social media, government resources, entertainment, music destinations, video, and financial websites. What this means for marketers and advertisers is a significant opportunity to reach Canadians who are highly engaged and are looking for relevant and timely content. It comes down to delivering the right message, at the right time, in front of the right audience, in brand safe environments.