Establish domain prominence and reinforce your position as an industry leader.
In marketing, the term “expert” is commonly used to describe individuals and teams but today’s audiences want proof of your expertise. At ExpertFile, we help communication teams take a more deliberate approach by harnessing the power of expertise marketing – a new marketing concept focuses on delivering high-quality content from expert sources. Our combination of leading technologies and managed services will help you to surface your organization’s unique areas of expertise, so you can share it with key audiences like journalists, producers and booking agents. And with our award-winning ExpertFile Platform, managing and growing these relationships has never been so easy.
“ExpertFile makes it easy to promote your expertise on your website, in search results, through social media and directly with media and other key audiences.“
Media outlets rely on expert insights to bring credibility and engagement to their stories. To help journalists find your people they’ll be included in an expert database accessible to more than 15,000 newsrooms around through our partnerships with media organizations such as The Associated Press and Dejero.
ExpertFile gives you the power to create engaging Spotlight posts that highlight expert insights on the current news cycle, high-profile topics and upcoming events industry. Shareable and mobile-ready, Spotlights elevate the user experience with integrated media snippets like podcasts, videos, articles, Twitter feeds and more.
Not only does including your experts in our database make it easy for event organizers looking for speakers to find them, but using our content management system (CMS) make your experts easier to find on your site; making it a mini-speakers bureau.
Presenting your experts using the Expertfile platform, both on your website and our network has a huge effect on your search engine optimization (SEO). Structured, dynamic, media rich content make it easier for web crawlers to find and index your content and ultimate improve your site’s rank.
Showcasing your experts turns them into powerful brand ambassadors, improving your brands visibility and your organizations influence.
With robust administrative capabilities, ExpertFile allows you to better capture leads and respond faster valuable inquiries. All inquiries from your expert profile or Spotlight posts can be routed to a specific person or media team who can then manage communications, own the journalist relationship and provide commentary about emerging stories.
Reveal the value of expertise marketing to your organization with ExpertFile’s real-time dashboard and customizable reports. We monitor core metrics like content contribution, audience engagement and lead generation which will show you exactly how your content is performing against your key performance indicators.
We’ve helped countless organizations drive engagement with key audiences by simply making their expertise more visible – and we’re proud to say our clients are thrilled with the results.
It’s time to better showcase your expertise and reach new audiences with the world’s first Expertise Marketing Platform.
Get started in less than 30 days…let’s talk.
Call 1-800-693-9126 or Book a Demo.