Your expertise is a story worth sharing.
Own expertise in your domain and reinforce
your position as an industry leader.
Harness the power of your people.
In marketing, the term “expert” is commonly used to describe individuals and teams but today’s audiences want proof of your expertise. At ExpertFile, we help communication teams take a more deliberate approach by harnessing the power of expertise marketing – a new marketing concept focuses on delivering high-quality content from expert sources. Our combination of leading technologies and managed services will help you to surface your organization’s unique areas of expertise, so you can share it with key audiences like journalists, producers and booking agents. And with our award-winning ExpertFile Platform, managing and growing these relationships has never been so easy.
“ExpertFile makes it easy to promote your expertise on your website, in search results, through social media and directly with media and other key audiences.“
Get a direct line to newsrooms.
Media outlets and journalists rely on expert insights to bring credibility and engagement to their stories. To help them find your people, we’ve implemented an expert database in more than 15,000 newsrooms around the world through our partnerships with The Associated Press and Dejero.
Share better stories with your audiences.
ExpertFile gives you the power to create engaging Spotlight posts that highlight expert insights on the current news cycle, high-profile topics and upcoming events industry. Shareable and mobile-ready, Spotlights elevate the user experience with integrated media snippets like podcasts, videos, articles, Twitter feeds and more.
Make your workflow more efficient.
With robust administrative capabilities, ExpertFile allows you to better capture leads and respond faster valuable inquiries. All inquiries from your expert profile or Spotlight posts can be routed to a specific person or media team who can then manage communications, own the journalist relationship and provide commentary about emerging stories.
Track the success of your communications.
Reveal the value of expertise marketing to your organization with ExpertFile’s real-time dashboard and customizable reports. We monitor core metrics like content contribution, audience engagement and lead generation which will show you exactly how your content is performing against your key performance indicators.
We specialize in promoting expertise.
We’ve helped countless organizations drive engagement with key audiences by simply making their expertise more visible – and we’re proud to say our clients are thrilled with the results.
