Sharing your organization’s in-house expertise builds trust with prospects and improves your lead generation.
When it comes to high-consideration purchases, audiences rely on a range of online sources to help them make buying decisions. From your website to Google reviews, they’re looking to better understand your products and services well before they reach out to your team. At ExpertFile, we make sure their searches lead to your expert content and ultimately, to your sales team. Our proven approach to expertise marketing and industry-leading software will enable you to engage new audiences and generate high-quality, expert qualified, leads for your business.
“Well structured and promoted expert content is designed to educate and convert high quality prospects into more leads.”
Expertise marketing gives your audiences the confidence they need to make buying decisions. By providing detailed profiles and links expert-generated content, prospects spend more time exploring your offering while simultaneously building a sense of trust with the individuals featured across your marketing materials.
Offering free advisory sessions with your organization’s in-house expertise delivers improvements throughout the sales process, provides new insight from buyers, improves internal collaboration and leads to better performing account based marketing (ABM) programs.
Promoting conversations with your experts turns ‘contacts’ into sales qualified leads (SQL) more effectively than other conversion tools such as other types of content marketing or chatbots.
Leads identified through conversations with your experts or subject matter experts (SMEs) consistently demonstrate higher conversion rates and greater velocity through the sales funnel.
Superior conversion rates and faster movement down the funnel translate to improved team efficiency and lower acquisition cost.
The opportunity to speak with your experts opens up new accounts previously not penetrated by traditional sales and marketing techniques.
We could tell you that we have extensive experience helping organizations generate new business but we’d rather you hear it from our clients.