Expertise marketing opens doors for new business.

Promote your organization’s in-house expertise and help new audiences find you.

Help your customers choose you.

When it comes to high-consideration purchases, audiences rely on a range of online sources to help them make buying decisions. From your website to Google reviews, they’re looking to better understand your products and services well before they reach out to your team. At ExpertFile, we make sure their searches lead to your expert content and ultimately, to your sales team. Our proven approach to expertise marketing and industry-leading software will enable you to engage new audiences and generate high-quality leads for your business.

“Well structured and promoted expert content is designed to educate and convert high quality prospects into more leads.”

Build trust with prospects.

Expertise marketing gives your audiences the confidence they need to make buying decisions. By providing detailed profiles and links expert-generated content, prospects spend more time exploring your offering while simultaneously building a sense of trust with the individuals featured across your marketing materials.  

Generate Expert Qualified Leads (EQL).

Your organization’s in-house expertise has the power to deliver improvements throughout the buyer journey; lower cost per lead, faster opportunity qualification, higher conversion rates, better insight from buyers, improved internal collaboration and better performing ABM programs.

Learn more about starting your own EQL program.

Seamlessly track your progress.

Your success in sales is determined by your ability to produce numbers. Not only will the ExpertFile Platform allow you to track new leads from your expertise marketing program, but can also integrate with Salesforce and other CRMs so you can stay in control of your data.

Let us show you our expertise

We could tell you that we have extensive experience helping organizations generate new business but we’d rather you hear it from our clients.