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Tony Ulwick
Founder & CEOStrategyn
Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI).
Outcome-Driven InnovationMarketing StrategyInnovation ManagementStrategyInnovation Consulting
Dr Claire Farrow
Professor and Director of Applied Health Research GroupAston University
Dr Farrow's interests concern the factors influencing eating behaviour and weight gain or loss, particularly in children.
Observational ResearchChild ObesityChild Eating BehaviourFussy EatingDigital Health Interventions