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Tony Ulwick

Tony Ulwick

Founder & CEOStrategyn

Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI).

Outcome-Driven InnovationMarketing StrategyInnovation ManagementStrategyInnovation Consulting
Dr Claire Farrow

Dr Claire Farrow

Professor, Deputy Head of School of Psychology and Associate Dean for Research in College of Health & Life SciencesAston University

Professor Farrow's interests concern eating behaviour in children: fussy eating, childhood obesity and food refusal.

Observational ResearchChild ObesityChild Eating BehaviourFussy EatingDigital Health Interventions