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Meredith David, Ph.D.
Associate Professor, MarketingBaylor University
Expert in innovative marketing strategies, including emerging technologies & the psychological impact of social media platforms
Consumer Preferences & BehaviorStrategic Management & MarketingSmartphone Use & Well-Being
James A. Roberts, Ph.D.
The Ben H. Williams Professor of MarketingBaylor University
Nationally recognized expert on the impact of consumer attitudes on well-being, including the effect of smartphone & social media use.
Impacts of Materialism and BuyingSmartphone Usage and ImpactConsumer Behavior and Culture