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Record freezing temperatures and global warming – let our experts explain

This week has seen temperatures drop to record lows. Across the mid-west, a polar vortex coupled with biting winds saw temperatures plunge below minus 50 degrees Fahrenheit. As the word has been focusing on climate change, its causes and effects – this week stands as a stellar example of the impacts of global warming. Despite the tweets and trolls of prominent politicians somehow aligning a deep freeze as a counter argument for climate change the evidence is becoming more clear - with global warming, comes warnings far more worrisome.   Dr. Pamela Grothe, an Assistant Professor in the Department of Earth and Environmental Sciences at the University of Mary Washington, was recently quoted in the Guardian about how global warming is forecasting a grim future at the rate we are going. “Warmer temperatures and associated lower oxygen levels in the ocean are sufficient to explain the observed extinctions we see in the fossil record”, she says. “We are already seeing warming ocean temperatures and lower oxygen in many regions, currently affecting marine ecosystems. If we continue in the trajectory, we are on with current emission rates, this study highlights the potential that we may see similar rates of extinction in marine species as in the end of the Permian.” And is this just the beginning? What other extremes can we expect to see in our weather? Can that trajectory Dr. Grothe reference be turned around or slowed down? And what species are the most vulnerable and what ripple effect will that have on our oceans? There are a lot of questions to be asked – and that’s where the experts from the University of Mary Washington can help. Dr. Pamela Grothe is an assistant professor in the Department of Earth and Environmental Sciences as the University of Mary Washington. She recently completed a Ph.D. in the Paleoclimatology Lab at the Earth and Atmospheric Sciences department at Georgia Institute of Technology. Her current research involves a study of the central Pacific climate and El Niño Southern Oscillation (ENSO) variability over the past 6000 years through the analysis of coral fossil records. She’s an #expert in climate change and is available to speak with media – simply click on her icon to arrange an interview.

A new year with new changes for how small businesses are taxed.

The only thing surer than death and taxes, might be the annual changes and adjustments to the way small businesses are taxed in Canada. New restrictions, and rates can have positive and negative impact on business owners and their companies. This coming year, changes to Employment Insurance and the Canada Pension Plan could make the bottom line of some small businesses tighter. However, the overall corporate tax rate applicable to many small businesses in Ontario has fallen to 12.5%. We may see more money going back in the pocket of owners or their growing companies. “We know that the average small business owner doesn’t know a lot about these changes.” Bill Moreau, Minister of Finance There are a lot of changes to the current system this year; as small business owners prepare to file, it is in their best interest to contact an expert. The government itself has even admitted that some businesses might not be fully up to speed, that’s where our team can help! Cleo Melanson, Tax Partner at Freelandt Caldwell Reilly LLP practices in the areas of tax and owner-managed businesses. To contact Cleo, simply click here to arrange an appointment regarding this topic. Article: https://globalnews.ca/news/4804039/tax-changes-canada-cpp-ei-small-business/

Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says

Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy, according to a Baylor University marketing and advertising expert. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business, studies consumer behavior and attitudes, multicultural media and advertising, and movies and entertainment. Each year, she and her students analyze the Super Bowl ads. And each year, she said, she sees more ads geared toward women. In fact, AdAge reports that brands like Bumble, Toyota and Procter & Gamble's Olay are featuring women in lead roles in their Super Bowl commercials this year. “That’s smart,” Lindsey-Warren said. “The current and future market power of women – as a whole and by segments – is undeniable and truly cannot be ignored by marketers.” To make her point, she cited research showing that women influence more than 80 percent of all consumer spending; 89 percent of the financial decisions are made by women; and globally, women control more than $20 trillion in world-wide spending. In addition, nearly 24.3 million African American women are brand loyalists and cultural trendsetters who have influence over the $1.2 trillion dollars in black spending power. Forbes reported in 2018 that “women constituted about 49 percent of the 108 million-plus people who watched” that year’s Super Bowl – and paid closer attention to the ads. “Nowadays, whatever brands plan to do during the Super Bowl must be extremely strategic and well planned when commercials go for over $5 million dollars,” Lindsey-Warren said. “With the #metoo and #times up movements as well as the diversity and gender issues in advertising industry and more, I think brands struggle as to how they approach targeting women on such a global stage.” She said brands that use “empowered storytelling” – storytelling that exudes the emotion of empowerment – make a difference. Good examples, she said, are Always’ “Like a Girl” commercial in 2015 and Audi’s “Daughter” commercial in 2017. “In my research, especially among Millennials and Gen Z, this approach is a powerful combination for brands who want to increase purchase intentions for their products or services,” Lindsey-Warren said. “The emotion of empowerment is multidimensional and promotes encouragement and can be extremely motivational,” she said. “When one is empowered, it can be an ‘aha’ moment and very transformational in a positive manner. In addition, empowered storytelling is a proactive approach to storytelling that demands you keep the receiver of the story in mind at every stage of the process because, at the end of the day, you want the receiver of the story to be better in some way for having received the empowered narrative they just viewed or experienced.” And when consumers are empowered, they tend to tell others. In the digital space, this looks like sharing videos, posts, quotes and more on social media channels. “Essentially, empowered storytelling gives brands the opportunity to achieve the right balance of entertaining and encouraging and, ultimately, healing by showing that they care for their consumers through the motivational messages and narratives they are producing,” Lindsey-Warren said. ABOUT TYRHA LINDSEY-WARREN, Ph.D. Tyrha Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur. As a consumer behavior scholar, her research is rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. She also studies health edutainment, multicultural media and advertising, as well as movies and entertainment. Lindsey-Warren is an expert in effective communications strategies for leaders, multicultural communications and marketing. Her latest research, “An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.,” was published in the Journal of Advertising Research. She will be discussing this study during panel discussions in New York City and Los Angeles for the Geena Davis Institute on Gender in Media. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

The hidden treasure of digital piracy? It can boost bottom line for manufacturers, retailers

HBO's popular television series "Game of Thrones" returns in April, but millions of fans continue to illegally download the program, giving it the dubious distinction of being the most pirated program. Many may wonder why the TV network hasn't taken a more aggressive approach to combating illegal streaming services and downloaders. Perhaps it is because the benefits to the company outweigh the consequences. Research analysis by faculty in Indiana University's Kelley School of Business and two other schools found that a moderate level of piracy can have a positive impact on the bottom line for both the manufacturer and the retailer -- and not at the expense of consumers. "When information goods are sold to consumers via a retailer, in certain situations, a moderate level of piracy seems to have a surprisingly positive impact on the profits of the manufacturer and the retailer while, at the same time, enhancing consumer welfare," wrote Antino Kim, assistant professor of operations and decision technologies at Kelley, and his co-authors. "Such a win-win-win situation is not only good for the supply chain but is also beneficial for the overall economy." While not condoning piracy, Kim and his colleagues were surprised to find that it can actually reduce, or completely eliminate at times, the adverse effect of double marginalization, an economic concept where both manufacturers and retailers in the same supply chain add to the price of a product, passing these markups along to consumers. The professors found that, because piracy can affect the pricing power of both the manufacturer and the retailer, it injects "shadow" competition into an otherwise monopolistic market. "From the manufacturer's point of view, the retailer getting squeezed is a good thing," Kim said. "It can't mark up the product as before, and the issue of double marginalization diminishes. Vice versa, if the manufacturer gets squeezed, the retailer is better off. "What we found is, by both of them being squeezed together -- both at the upstream and the downstream levels -- they are able to get closer to the optimal retail price that a single, vertically integrated entity would charge." In the example of "Game of Thrones," HBO is the upstream "manufacturer" in the supply chain, and cable and satellite TV operators are the downstream "retailers." Kim and his co-authors -- Atanu Lahiri, associate professor of information systems at the University of Texas-Dallas, and Debabrata Dey, professor of information systems at the University of Washington -- presented their findings in the article, "The 'Invisible Hand' of Piracy: An Economic Analysis of the Information-Goods Supply Chain," published in the latest issue of MIS Quarterly. They suggest that businesses, government and consumers rethink the value of anti-piracy enforcement, which can be quite costly, and consider taking a moderate approach. Australia, for instance, due to prohibitive costs, scrapped its three-strikes scheme to track down illegal downloaders and send them warning notices. Though the Australian Parliament passed a new anti-piracy law last year, its effectiveness remains unclear until after it is reviewed in two years. As with other studies, Kim and his colleagues found that when enforcement is low and piracy is rampant, both manufacturers and retailers suffer. But they caution against becoming overzealous in prosecuting illegal downloaders or in lobbying for more enforcement. "Our results do not imply that the legal channel should, all of a sudden, start actively encouraging piracy," they said. "The implication is simply that, situated in a real-world context, our manufacturer and retailer should recognize that a certain level of piracy or its threat might actually be beneficial and should, therefore, exercise some moderation in their anti-piracy efforts. "This could manifest itself in them tolerating piracy to a certain level, perhaps by turning a blind eye to it," they add. "Such a strategy would indeed be consistent with how others have described HBO's attitude toward piracy of its products."

The Fed Should Consider Lowering Rates say the Experts from University of Rochester

On Wednesday, the Chairman of the Federal Reserve will be delivering another interest rate decision that could direct or at least prompt a punch to the arm the country’s economy. In fact, according to Narayana Kocherlakota who is currently a Professor of Economics at the University of Rochester, and who also served as the President and CEO of the Federal Reserve Bank of Minneapolis from 2009-2015 – the Fed should be dropping rates to increase stimulus t an economy in very much in need of help. In a column (see attached) published this week in Bloomberg Opinion, Kocherlakota offered this perspective, So, the Fed has been falling short — arguably well short — of both its inflation and employment mandates for a long time. How can it do better? It should take two steps. First, as I’ve argued before, the Fed shouldn’t be reducing the vast holdings of bonds that it amassed in its efforts to stimulate the economy after the last recession. Instead, it should commit to increasing its asset holdings by about 4 percent per year. That way, as the economy grows over time, its balance sheet will remain sufficiently large to help combat any recessionary risks. Second, the Fed often says that it sets monetary policy based on the incoming economic data. Such claims ring hollow when we look at the record. Recently released transcripts from its June 2013 policy-making meeting show that more than half the participants thought inflation would be below 2 percent for the next 30 months. All thought unemployment would stay above 5.5 percent. Yet it was precisely at that meeting that they agreed to begin tightening by announcing their intention to ease off on bond purchases in the near future.” So, what can we expect from Wednesday’s decision by the Fed? Will we see a drop in rates? What will a higher interest rate look like and what would that mean for America’s economy? Or … if nothing changes and the Fed holds steady, what will that mean for the economy in the short term? There are a lot of questions and that’s where the experts from the University of Rochester are available.  Dr. Narayana Kocherlakota was the President and CEO of the Federal Reserve Bank of Minneapolis from 2009-2015. As part of his responsibilities in that position, he served on the Federal Open Market Committee (FOMC), the monetary policymaking arm of the Federal Reserve System. He is currently a Lionel W. McKenzie Professor of Economics and is an expert in financial economics, interest rates and monetary policy. Narayana is available to speak with media regarding the economic effects of the shutdown – simply click on his icon to arrange an interview.

Battling Election Fatigue? Balance It Out with Other Important Things in Life, Baylor Expert Says

It’s happening. Again. Another U.S. presidential campaign. The contentious 2018 midterm elections are barely in the mud-encrusted rear-view mirror, and the next general election is nearly two years away, but telltale campaigning has already begun as presidential hopefuls emerge to take on each other and Donald Trump, who consistently talks and tweets about Election Day 2020. Does this ubiquitous campaigning make you weary? If so, you’re not alone, said expert Patrick Flavin, Ph.D., associate professor of political science in Baylor University’s College of Arts & Sciences. “Election fatigue is real in the United States,” said Flavin, who researches the impact of politics and policies on citizens’ quality of life. “The U.S. holds more elections than just about any other country in the world: primary elections, school board elections, city council elections and more. So, it’s not unreasonable for someone to say, ‘I’m tired of voting because it seems like I’m voting all the time.’” But it’s not just the number of elections that takes a toll. The presidential election cycles are longer now than in years past. Much of that is due to the race for resources, Flavin said. Over the past few weeks, potential Democratic candidates like former Vice President Joe Biden, former San Antonio Mayor Julian Castro, U.S. Sens. Elizabeth Warren, Kamala Harris, Bernie Sanders, Kirsten Gillibrand and Amy Klobuchar have been making moves – either announcing candidacies or testing the political waters. “Right now, we’re at the start of the ‘invisible primary’ for Democratic candidates whereby they compete for staff, endorsements from other politicians and party leaders, name recognition and fundraising sources,” Flavin said. “For relatively unknown candidates, in particular, it is important to get into the race early to give yourself a head start in trying to compete for those scarce resources. In contrast, a more well-known candidate like Joe Biden can afford to wait for a while before starting his campaign – if he does decide to run.” Flavin said it’s important for citizens to know what’s happening on the national political scene, but he advises people to take a break when it becomes overwhelming. “Being an informed citizen is good and to be admired, but I don’t think it’s healthy to obsess over every single day-to-day political development – especially in the era of 24/7 news,” he said. “Balance it out with other important things in life.” And if you’re in a position (a political science professor, for example) that doesn’t often afford the time to break away, Flavin advises taking the time to approach politics as an observer. “Just like anyone else, political science professors would go crazy if they focused on politics 24/7. So, balance is important. In addition, it is healthier, I think, to approach campaigns and elections as an observer who is interested in better understanding why the candidates take the positions they do, why voters support this candidate over that candidate, etc.” Flavin also said that focusing too much on the national landscape pulls people away from critical state and local issues. “There are important decisions being made at the state and local levels that we need to be aware of,” he said. Flavin’s newest research shows that Americans are happier in states where governments spend more on public goods, such as libraries, parks, highways, natural resources and police protection. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

Is Washington playing Russian roulette with airline safety?

The government shutdown that is finally over had some worrying near the end and for good reason. Air traffic controllers, the very professionals who keep planes in the air and at a safe distance from each other had gone for more than four weeks without getting paid. Exhausted, demoralized and depleting ranks were probably the near-perfect storm for an imminent accident or disaster.   Luckily, and thankfully, these dedicated professionals rose to the occasion and ensured safety was still the priority. Often, working even while the very equipment and technology they rely on was not being serviced. But as the shutdown takes a break for three weeks and everyone is made whole with back-wages and paychecks – does America need to rethink the potential risks and consequences to having the staff who are essential to safety across the entire country go without pay and benefits during a political dispute? The consequences of a major airline crash are huge economically and in terms of lives lost. So, can the nation’s air traffic controllers be exempt form the impacts of a government shutdown? Who would have been liable if an accident did occur? Are aviation, customs and our nation’s airports not considered essential and therefore worthy of being paid during a shutdown? And how close did we come to a disaster? While we wait and watch for a solution in Washington over the coming weeks, there are still a lot of questions to be answered, and that’s where the experts from the University of Rochester can help. David M. Primo is the Ani and Mark Gabrellian Professor and an associate professor of political science and business administration at the University of Rochester. He is an expert in airport safety and security and a professor at the University of Rochester in Rochester, New York, and can comment on airline safety and passenger impacts amid airports such as Laguardia International restricting air travel due to the government shutdown. David is available to speak with media regarding the economic effects of the shutdown – simply click on his icon to arrange an interview.

With a long road ahead, it's already a crowded field for DNC hopefuls

On Monday California Senator Kamala Harris told the nation she’s running for president against Donald Trump in 2020.  Harris is now one of four females who have all but thrown in their hat including fellow Senators Elizabeth Warren and Kirsten Gillibrand along with Congresswoman Tulsi Gabbard. Also kicking the tires are Former Housing and Urban Development Secretary Julian Castro and New Jersey Congressman John Delaney. That’s five candidates, each with impressive resumes. And it is still very early. Some are expecting heavy hitters like Joe Biden, Beto O’Rourke, Cory Brooker and potentially a third try by Hillary Clinton to all take their shot against a potentially vulnerable President Trump. There’s still along way to go between now and July 2020 when the party picks its candidate, and odds are this will seem a lot more like a marathon than a sprint. However, with a strong field already, there are a lot of angles to consider: Is declaring this early an advantage or disadvantage for candidates? Just how much money will be needed to secure the nomination this time? Does a candidate like Harris risk peaking too early if declared the frontrunner this far out? Who else is lurking in the weeds that few might consider? Lastly, there’s public support and there are super-delegates. Does the candidate still need to be the party favorite to have a chance at winning? That’s where the experts from the University of Mary Washington can help. Rosalyn Cooperman, is an associate professor of political science at the University of Mary Washington and member of Gender Watch 2018, is an expert on women in politics.  Dr. Stephen Farnsworth is professor of political science and international affairs at the University of Mary Washington. Author of six books on the presidential elections, the media and the presidency, he is available to speak with media regarding this issue. Simply click on either expert’s icon to arrange an interview today.

Brexit, political rancor may cause long-term damage to British economy

Sandeep Mazumder, associate professor of economics and UK native, is available to comment by phone or email on the ongoing power struggle over control of Britain’s planned exit from the European Union. “Uncertainty abounds in the United Kingdom – both in Parliament, and with regards to Brexit. At this point, there are several outcomes that could result from Theresa May's proposed deal being voted down by the UK’s Members of Parliament," Mazumder says. "As it stands, the UK could be on course for a hard Brexit in March with no deals in place with the European Union. A lack of trade deals, in particular, will likely be very damaging to the British economy." "But, a hard Brexit is not a given either. Changes in the political set-up could open doors for other outcomes as the world waits to see what will happen,” says Mazumder. For now, the uncertainty surrounding Brexit is most likely to harm markets involving British firms, he adds. Mazumder is an expert in macroeconomics, monetary policy and international finance.

Americans Are Happier in States That Spend More on Libraries, Parks and Highways

Such ‘public goods’ also are less likely to spark political conflict, Baylor researcher says Americans are happier in states where governments spend more on public goods, such as libraries, parks, highways, natural resources and police protection, a Baylor University study has found. “Public goods are things you can’t exclude people from using — and one person using them doesn’t stop another from doing so,” said researcher Patrick Flavin, Ph.D., associate professor of political science in Baylor’s College of Arts & Sciences. “They’re typically not profitable to produce in the private market, so if the government doesn’t provide them, they will either be under-provided or not at all.” Public goods spending makes communities “more livable, with more amenities,” Flavin said. “If roads are completed and kept up, so that people aren’t stuck in traffic, they have more time to do things they enjoy doing. Large parks are social spaces — and one clear finding of happiness studies is that people who are more socially connected tend to be happier.” Another benefit of spending money on public goods is that such amenities generally boost home values — and “while higher property taxes generally accompany higher home values, it seems that the good outweighs the unfortunate part about having to pay higher taxes,” Flavin said. In his study, published in the journal Social Science Research, Flavin analyzed data on respondents’ self-reported levels of happiness for 1976-2006 from the General Social Survey, a representative sample of Americans that monitors social characteristics and attitudes of Americans and is a project of the independent research organization NORC at the University of Chicago. Flavin also analyzed detailed government spending data for states from the U.S. Census Bureau for 1976-2006. Revenues to fund state public goods are raised from a combination of state taxes and transfers from the federal government to states, averaging 22.5 percent of total state revenues for that 30-year period. “We can look at the city where people live, their neighborhoods, and see how public goods spending predicts happiness after taking other important factors, such as marital status, health, education and income, into account,” Flavin said. He also found that public goods spending has broad benefits across income, education, gender and race/ethnicity lines. “Compared to a lot of the other government spending, public goods tend to be less controversial between liberals and conservatives, Democrats and Republicans, compared to poverty assistance or unemployment benefits, where there is definite disagreement between political parties,” Flavin said. “I think there is less political conflict over public goods spending simply because if they government doesn’t provide them, they won’t be provided at all.” Flavin cautioned that there is not necessarily a cause-and-effect relationship between public goods and happiness. “It could be that happier citizens self-select by moving to states that spend comparatively more on public goods,” he said. “It also is possible that happier citizens support higher spending on public goods and elect state officials to deliver on that policy.” Because some spending for public goods comes from local government, Flavin hopes to do a study linking citizens to their local city instead of only to the state. And because living a happy and satisfying life is a nearly universal human goal, he predicts that better understanding of how policies concretely impact quality of life will receive increasing attention from researchers in the years to come. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines.