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Associate Dean for Research and Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business
Understanding consumer behavior, marketing strategies, judgment and decision making
Professor of Marketing and Senior Research Fellow at the Center for Marketing and Consumer Insights | Villanova School of Business · Villanova University
Charles "Ray" Taylor, PhD, is a go-to source on advertising, international marketing, branding and consumer behavior
Professor and Chair of the Department of Marketing · The University of Texas at Austin, McCombs School of Business
Exploring consumers' evaluations as they rely on others, brands and products.
Chairman and CEO · Gibson Guitar Corp.
Hittin' The Best Note! Gibson's CEO plucks just the right strings as an experienced & energetic speaker on consumer branding, marketing
Chair of Marketing · Indiana University, Kelley School of Business
H. Shanker Krishnan's research focuses on the role of memory in brand equity, brand associations, and brand extensions.
President & CEO · Loyalty Factor
National expert on building loyalty, enhancing employee and customer relationships and increasing brand loyalty to experience profit growth!
Core Drivers for Generational Integration Leveraging Change: Making It Manageable and Profitable Energizing Your Brand Invest in Trust and Increase Profits Relational Capital: Building Rapport Respect Trust and Credibility
Edwin W. Streetman Professor of Retail Marketing · Baylor University
Dr. Wakefield is the Edwin W. Streetman Professor of Retail Marketing at Baylor's Hankamer School of Business.
Associate Professor of Business Economics and Public Policy · Indiana University, Kelley School of Business
Matthijs Wildenbeest's specialties include industrial organization, consumer search models, and structural econometrics.