Top Brand Equity Experts
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Nestle-Hustad Professor of Marketing · Indiana University, Kelley School of Business
H. Shanker Krishnan's research focuses on the role of memory in brand equity, brand associations, and brand extensions.
Professor of Marketing and Senior Research Fellow at the Center for Marketing and Consumer Insights | Villanova School of Business · Villanova University
Charles "Ray" Taylor, PhD, is a go-to source on advertising, international marketing, branding and consumer behavior
Chairman and CEO · Gibson Guitar Corp.
Hittin' The Best Note! Gibson's CEO plucks just the right strings as an experienced & energetic speaker on consumer branding, marketing
President & CEO · Loyalty Factor
National expert on building loyalty, enhancing employee and customer relationships and increasing brand loyalty to experience profit growth!
Core Drivers for Generational Integration Leveraging Change: Making It Manageable and Profitable Energizing Your Brand Invest in Trust and Increase Profits Relational Capital: Building Rapport Respect Trust and Credibility
Edwin W. Streetman Professor of Retail Marketing · Baylor University
Dr. Wakefield is the Edwin W. Streetman Professor of Retail Marketing at Baylor's Hankamer School of Business.
Associate Professor of Business Economics and Public Policy · Indiana University, Kelley School of Business
Matthijs Wildenbeest's specialties include industrial organization, consumer search models, and structural econometrics.
Associate Professor · Haas School of Business, University of California, Berkeley
Identifying and explaining skills and shortcomings in people's social, economic, moral, and political judgments
Associate Professor; Ph.D. Coordinator, Operations Management · Scheller College of Business at Georgia Institute of Technology
Dr. Hora's research addresses managing operational risk through capturing knowledge from low-frequency high-impact operational failures.
President & CEO · Association of Registered Graphic Designers
An ICD.D, Institute-certified Director with branding, communications and marketing expertise unifying business and brand.