Q&A Content is Powerful
If you had to summarize the golden rule of content marketing in a single word, what would it be? We say it’s “relevance.” Being in the relevance business has been key to the success of Google. That’s why they continue to be intensely focused on content that is aligned with “user intent” - content that is relevant to what a user is looking for. Such a simple yet powerful principle.
Over the years, we’ve established ourselves as a leading authority on ways to publish expert content, and we are major fans of Q&A. As formats go, there simply is no better return on investment than Q&A. Yes simple, questions and answers. The same content your digital team may have dismissed as simple FAQ’s. You may hear comments such as “We’re too busy creating more professional content for our audiences such as blogs.” We get that. But we believe ExpertAnswers and Q&A content formats can play an important role as part of a balanced content strategy.
Provide your audience the answers they're looking for.
ExpertAnswers is the fastest way to create engaging Q&A type content with your experts while leveraging other important content elements of the ExpertFile platform you use today.
Create NEW engaging content.
- Quickly build engaging question and answer formats complete with multimedia and social integrations that can be quickly published across your website.
Transform legacy content.
- Fill in content gaps on your website by transforming the legacy content you’ve already created from past articles and blog posts into more searchable question and answer formats.
Extend your reach.
- From seamless social sharing to organic SEO, we provide a robust set of tools for broadcasting your expertise across the internet and into niche platforms, media directories and social networks. And through our partnerships the Associated Press (AP) and Dejero, we’ll put your content directly in newsrooms around the world so journalists can easily find your experts.
Take control of your content.
- Combining robust administrative controls with an intuitive interface, ExpertFile makes it easy to build, publish and measure all your new questions and answers with all your expert content.
We’re trusted leaders in expertise marketing.
We believe the ExpertFile Platform is paving the way for a new era of content marketing. But just don’t take it from us – here’s what industry professionals and organizations have to say about ExpertFile.