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MEDIA RELEASE: New CAA Study Sheds Light on Edible Cannabis and Collision Risk Among Young Drivers featured image

MEDIA RELEASE: New CAA Study Sheds Light on Edible Cannabis and Collision Risk Among Young Drivers

A recent study with funding support from CAA, conducted by the University of Saskatchewan, examined 50 drivers aged 19 to 30 to assess how consuming edible cannabis influences collision risk among young drivers. This demographic, which is known for having a higher tendency to engage in risky driving behaviour, currently holds the highest crash rates nationwide. “This study marks an important first step in understanding how cannabis edibles impact driving performance,” says Michael Stewart, Community Relations Consultant for CAA South Central Ontario. “Too often, decisions about whether someone is fit to drive are made in the moment, relying on judgment rather than evidence. Cannabis impairment studies like this are essential. Each one brings new learnings that help us refine our approach and ensure that safety is never left to chance.” The findings indicate that critical driving skills, including reaction time, lane discipline, and speed control, were impaired. Consumption times may vary to feel the effects of edible cannabis from driver to driver. However, the study found that impairment was most evident at 90 minutes after consumption, so its effects may not be noticeable until a motorist is already behind the wheel. When asked if they felt safe to drive after consuming edibles, only four per cent felt safe getting behind the wheel 90 minutes after eating an edible cannabis product. What is interesting about this is that in a controlled environment, young drivers feel unsafe driving under the influence of cannabis. However, a recent survey of 1,510 Ontario drivers from CAA SCO shows that drivers often have a false sense of confidence when they have driven high in the past. The perception of safety doesn’t match reality The survey found that the number of people admitting to cannabis-impaired driving in Ontario (nearly 20 per cent) has remained stable compared to last year. However, a concerning trend has emerged, with more cannabis-impaired drivers (78 per cent) saying they are confident in their driving abilities while under the influence – a 13 per cent overall increase from 2021. Why is this concerning? The perception of safety doesn’t match reality. More than a third of cannabis-impaired drivers acknowledged feeling high while driving, relying on their personal judgment for signs of impairment, such as drowsiness, slowed reaction time, or brain fog. “This misplaced confidence can lead to dangerous decisions, increasing the risk of collisions and endangering road users,” adds Stewart. “We must recognize that getting behind the wheel is not just a personal choice it’s a responsibility that affects the safety of everyone on our roads.” Growing issue of poly-use The research also points to a growing issue of poly-use, or the consumption of multiple substances and is on the rise. This trend adds another layer of complexity to road safety efforts, as the combined effects of different substances can further impair judgment and reaction times. Most respondents (57 per cent) say they consume cannabis in combination with other substances – most commonly, alcohol. However, painkillers, psilocybin, ecstasy, and MDMA are on the rise. CAA SCO continues to advocate for safer roads by encouraging motorists to make responsible choices. The message is clear: do not get behind the wheel when impaired. “While we’re all aware that alcohol-impaired driving can be dangerous, we should also take the same attitude towards cannabis-impaired driving,” says Stewart. “With the holiday season coming up, cannabis can be consumed legally and responsibly but should never be used when driving.” CAA is asking that those who do consume cannabis, alcohol or other drugs to plan ahead by making alternate arrangements, such as a designated driver or using a rideshare service, to get home safely this holiday season. Methodology The online survey was conducted by DIG Insights from June 27 to July 14, 2025, with 1,510 Ontario drivers aged 19 and older. Based on the sample size of n=1,510 and with a confidence level of 95 per cent, the margin of error for this research is +/- 2%.) Methodology of the University of Saskatchewan study The study collected extensive data from 50 young adult drivers (aged 19–30), resulting in 250 assessments across multiple realistic driving scenarios using a simulator after consuming a 10mg THC edible.

Michael Stewart profile photo
3 min. read
Worked Through Thanksgiving? That’s a Burnout Red Flag, Not a Badge of Honor featured image

Worked Through Thanksgiving? That’s a Burnout Red Flag, Not a Badge of Honor

If your Thanksgiving weekend included answering work emails from a guest room, sneaking Slack replies between courses, or “just finishing one thing” while your family watched a movie, you’re not alone. But Craig Selinger, an executive function coach who works with high achievers, says it’s a warning sign, not proof of commitment. “More and more of my clients tell me they ‘took time off’ - but then admit they were checking in on everything from their phones,” Selinger says. “They come back to work exhausted, frustrated with their families, and confused about why they don’t feel refreshed.” He doesn’t see this as a time-management failure. He sees it as a boundary failure fueled by an always-on culture. “Old technology stayed in one place,” he explains. “A desktop in a home office was easy to walk away from. Now, work follows you onto the couch, into your in-laws’ living room, and onto the plane ride home. Unless you deliberately decide when you’re not available, the default is ‘always working, never actually off.’” After holidays like Thanksgiving, Selinger helps clients reflect on a few key questions: Did you actually have any fully work-free hours or days? Did your phone stay with you during meals and family time - and did you feel pulled to check it? Do you feel like you rested, or like you just changed locations while staying on call? “If the honest answers are uncomfortable, that’s valuable data,” he says. “It means your relationship with availability needs attention.” Instead of telling high performers to “just unplug,” Selinger works with them to redesign their availability ahead of the next holiday crunch: Setting clear out-of-office messages that specify when they’ll be offline and when they’ll check in. Agreeing with their team on what counts as a true emergency and which channel should be used for it. Creating short, non-negotiable deep-rest windows - for example, no work apps from 5-9 p.m. on certain days, or one weekend day that’s completely work-free. “When people see that they can set smart boundaries and still be respected and effective, that’s usually the turning point,” Selinger says. “They stop confusing constant responsiveness with real value.” With December’s year-end push approaching, he believes now is the time for high performers to recalibrate. “Treat this past Thanksgiving as a test run,” he suggests. “If you didn’t get the rest you needed, don’t just shrug it off. Use it as the moment you decide to draw a clearer line before the next holiday - for your performance and for the people who actually sat across the table from you.” About the Expert Craig Selinger is an executive function coach who works with founders, executives, families, and high-achieving students. He specializes in digital distraction, productivity, and helping people build realistic boundaries in an always-on work culture. Craig is part of the Executive Function Coaching Community at Offline.now

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2 min. read
How Americans Want Colleges to Teach Thinking — And Why the Experts from Vanderbilt Say This Moment Matters featured image

How Americans Want Colleges to Teach Thinking — And Why the Experts from Vanderbilt Say This Moment Matters

A new national Unity Poll from Vanderbilt University shows overwhelming agreement among Americans on one core belief: colleges should teach students how to think, not what to think. At a time when higher education is under intense political and cultural scrutiny, this finding reveals an unexpected area of unity. Amid debates over free speech, curriculum design, and the purpose of a degree, Americans are signaling a shared expectation for colleges to cultivate critical thinking and reasoning — not ideological conformity. For journalists, observers or anyone keeping a close eye on post-secondary education,  this is a rare lens into what the public actually wants from higher education, and a timely point of entry into stories about academic freedom, the value of a college degree, political polarization, and workforce readiness. “Many observers think current debates about the nature of higher education are relatively new but they are not,” said John Geer, co-director of the Vanderbilt Unity Poll and professor of political science. “The country, for example, was debating the purpose, value and direction of higher education in the 1940s when the federal government made major investments in research and teaching during and after World War II.” “People want colleges and professors to teach students how to think, not what to think,” added Vanderbilt Poll Co-Director Josh Clinton, who holds the Abby and Jon Winkelried Chair at Vanderbilt and is a professor of political science. “The public most highly values those parts of higher education that help students think critically, process information and contribute meaningfully to society. The closer you get to subjects and content that has associations with contemporary political divisions, the more you see public support fracture.” John Geer and Josh Clinton, Co-Directors of the Vanderbilt Unity Poll and Professors of Political Science, are among the nation’s leading experts on public opinion, political behavior and democratic attitudes. With decades of research experience and multiple national polls under their leadership, Geer and Clinton bring essential context to these findings. Their perspective helps media interpret not only the data itself, but the broader social forces shaping how Americans view higher education, institutional trust and the role of colleges in preparing the next generation. What the Data Reveals: 1. A Return to Fundamentals: The Public Wants Critical Thinking Above All Ninety percent of Americans say “the ability to think more logically” is extremely or very important for their children to gain from college. Factual knowledge matters too, but the public places higher value on reasoning, analysis and cognitive skill-building. Geer can help illuminate why this shift is resonating so strongly now — and what it suggests about the changing expectations placed on colleges and universities. 2. A Rare Point of Consensus in a Polarized Era The emphasis on teaching students how to think cuts across political, geographic and demographic lines. Geer notes that agreement of this magnitude is increasingly uncommon in today’s contentious climate. This story angle gives journalists a data-driven counterpoint to the typical “campus culture wars” narrative — showing where unity still exists and why. 3. Is College Worth It? Depends How You Ask When asked about long-term value, a majority of Americans say a college degree is worth the time because it opens better job prospects. But when the question focuses on financial cost, support drops significantly. Geer and Clinton can walk reporters through why perceptions differ depending on how “value” is framed — and how these attitudes influence choices about pursuing postsecondary education. 4. Americans Oppose Government Control of College Teaching Most respondents say the federal government should not direct how professors teach. This adds nuance to ongoing debates about curriculum oversight, classroom autonomy and political influence in higher education. Geer and Clinton’s expertise help explain how this preference aligns with longstanding public attitudes about institutional independence. 5. Curriculum Flashpoints Reveal Sharp Divides While many Americans agree on the need for core historical and civic content, support fragments around politically charged topics. Issues such as gender identity, sexual orientation, and certain cultural topics show much lower consensus. Read the full article and report here:

John Geer profile photoJosh Clinton profile photo
3 min. read
Why TikTok Keeps You Scrolling: Baylor Research Explains the Science Behind Social Media Addiction featured image

Why TikTok Keeps You Scrolling: Baylor Research Explains the Science Behind Social Media Addiction

Why is it so hard to stop scrolling TikTok? A new study by Baylor University marketing professors and social media researchers James A. Roberts, Ph.D. and Meredith E. David, Ph.D., reveals that the answer lies not only in the app’s content, but in its design. Their research, published in the journal Cyberpsychology, Behavior, and Social Networking, is among the first to compare the technological affordances – the built-in design features that shape user behavior – of three leading short-form video (SFV) platforms: TikTok, Instagram Reels and YouTube Shorts. The findings reveal that TikTok’s combination of ease of use, highly accurate recommendations and surprising content variety creates a powerful recipe for user engagement – and, in many cases, addiction. The power of effortless design In their study, Roberts and David had participants rate each platform on three key technological affordances: perceived effortlessness, recommendation accuracy and serendipity (the element of surprise) and answer questions measuring their levels of social media engagement and addictive use. The results were clear: TikTok scored significantly higher than Instagram Reels or YouTube Shorts across all categories. Users in the study said TikTok required the least effort to use, delivered the most relevant videos and surprised them most often with unexpected but enjoyable content. “It’s the combination of all three that keeps people scrolling,” David said. “But the prerequisite is effortlessness. Without that ease of use, the other two wouldn’t matter as much.” TikTok’s seamless experience – where videos begin playing automatically the moment the app opens – creates a sense of immersion unmatched by competitors. Other platforms require users to click or select a video before viewing begins, a subtle difference that nonetheless makes TikTok feel faster and more intuitive. Engagement becomes addiction The study found that TikTok’s technological affordances indirectly increase addiction by first increasing engagement. The more users engage, the more likely they are to lose track of time – a phenomenon known as time distortion. David said this design is no accident. “TikTok’s algorithm is intentionally created to be addictive,” she said. “Their own materials acknowledge that users can become hooked after less than half an hour on the app.” She noted that even users who recognize these patterns often underestimate how long they spend scrolling. “We all need to be more cognizant of our time on these platforms,” David said. “Check your phone’s screen-time data – you may be surprised.” Implications for users and policy Beyond individual awareness, the researchers point to the broader social impact of overuse – particularly for young people. Excessive time on short-form video apps can erode attention spans, foster expectations for instant gratification and displace face-to-face interaction. “These platforms are designed to hold our attention,” David said. “But the opportunity cost is huge. The more time we spend scrolling, the less time we have for the activities that build real connection and meaning.”

Meredith David, Ph.D. profile photoJames A. Roberts, Ph.D. profile photo
2 min. read
Detecting Fraud Using Emerging Technology: Innovating Beyond Traditional Controls featured image

Detecting Fraud Using Emerging Technology: Innovating Beyond Traditional Controls

Fraud and financial crime are evolving at a pace that challenges even the most established detection systems. From cyber-enabled schemes and complex financial misappropriations to subtle internal manipulations, traditional audit and compliance methods are often too slow or too narrow to keep up. In a world where billions of data points can hide a single irregularity, the investigative advantage now lies in speed, intelligence, and technological adaptability. J.S. Held’s Ken Feinstein recently authored an article exploring how artificial intelligence, machine learning, and advanced data analytics tools are transforming how organizations uncover and prevent fraud. In his piece, “Detecting Fraud Using Emerging Technology: Don’t Be Afraid to Innovate,” Feinstein illustrates how the integration of digital investigation techniques — from automation to predictive analytics — is reshaping the fraud-detection landscape, helping companies not just react to wrongdoing but anticipate and deter it. Ken Feinstein specializes in investigative data analytics and has over 25 years of experience. He provides data analytics solutions spanning multiple sectors, including retail and consumer products, life sciences, technology, financial services, and industrial products. His clients include law firms and Fortune 500 legal and compliance teams for whom he delivers large-scale, complex investigations, regulatory response matters, proactive anti‐fraud efforts, and compliance programs. View his profile here Why This Matters As fraudsters exploit digital tools and globalized networks, detection efforts must evolve in kind. Regulators expect faster, data-driven investigations, and boards demand real-time risk visibility. Those who innovate with AI-enabled detection and forensic analytics are better positioned to protect assets, reputation, and shareholder trust. Looking to know more? Connect with Ken Feinstein today by clicking on his icon below.

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2 min. read
UF expert answers questions about local risk of bird flu featured image

UF expert answers questions about local risk of bird flu

Consumers may have noticed the rising price of eggs and even some shortages at grocery stores lately due to H5N1 avian influenza, but as cases of human and animal infections continue to rise, how concerned should you be about the virus? Benjamin Anderson, Ph.D., an assistant professor in the University of Florida College of Public Health and Health Professions’ Department of Environmental and Global Health and lead for UF’s Emerging Pathogens Institute bird flu response team answers some questions about the risk of infection to humans and animals from bird flu and how to protect yourself. Who is at risk? Currently, the Centers for Disease Control and Prevention says the risk to humans is low. “That is correct on an overall level,” Anderson said. There is no human-to-human transmission right now. Anderson said that while there have been an “alarming” number of human cases, the number of infections is still fewer than 100. Of those, most have resulted in mild illness and were in people who had direct exposure to infected animals. So far, there has been only one death attributed to the current outbreak of H5N1, known more commonly as bird flu – a man in Louisiana who was infected by a backyard flock. “We do have a lot of people who keep chickens,” Anderson said. “Because of the situation in Louisiana, this has, I think, piqued the concern even more so among folks who might have backyard poultry to recognize that is a potential pathway for transmission.” If you see a dead chicken, do not touch it or try to investigate yourself. Instead, report it to the Florida Department of Agriculture and Consumer Services. Report dead wildlife, including migratory birds, to the Florida Fish and Wildlife Commission. Anderson said while the risk to the public is currently low, the future risk, including human-to-human transmission that could result in a pandemic, is still uncertain. Right now, he said, “Unless you’re handling poultry or working with or near dairy cattle, where bird flu outbreaks have been ongoing, your risk is relatively low.” Can I catch the virus from my backyard bird feeder? Gainesville is on a major flyway for migratory birds – a draw for birdwatching enthusiasts, particularly in the winter. This may be how bird flu has made its way into backyard flocks, since infected migratory birds shed the virus in their waste. So far, there is no data that suggests bird feeders could pose a significant transmission risk to people, and no reported human cases of bird flu have been traced to feeders. “However, when I say there’s no data, that means there’s no data. It hasn’t been investigated,” Anderson said. Waterfowl such as ducks and geese are more likely to carry the virus than songbirds. But if backyard birdwatchers are concerned, he said, take precautions such as wearing gloves and disinfecting bird feeders. And whether there’s an elevated risk of bird flu or not, always take care to avoid touching bird feces, which can contain salmonella. “Using some common sense, good hygiene practices, is going to be an effective way of protecting yourself,” he said. Are my outdoor cats in danger? Outdoor cats are susceptible to bird flu through exposure to dairy cattle, wild birds and contaminated raw milk. There is also new evidence of some sources of raw cat food being contaminated with H5N1. H5N1 causes severe infection in cats, with neurological symptoms that could mimic rabies. Infected cats may be disoriented, lethargic or disinterested in food. Florida residents can contact the Florida Health Department if they notice these symptoms in their pet. “If you see something unusual, seeking out professional care for that animal is an important thing to do,” Anderson said. As of now, it’s unclear whether cats can transmit the virus to humans, but as it adapts, transmission to other species could become easier and more widespread. What about eggs and poultry from the farmers market? Florida state statutes require sellers to register as a food supplier and meet certain criteria for food handling safety. But the regulations can be unclear to some small, local egg and poultry producers, and others operate under the radar. “I wouldn’t say that if you go to a farmers market, it’s a guarantee that the products you’re buying are produced under the proper regulations,” Anderson said, but the regulations themselves can be unclear. Some things you can do to keep yourself safe are asking the vendor if they’re registered and permitted with the state’s agriculture agency and checking that the products are labeled. Per the statutes, eggs must be refrigerated at all times between packaging and sale to the consumer. And definitely steer clear of raw milk, which has been tied to several human and animal H5N1 infections and always carries a risk of salmonella. “Don’t drink it, and don’t give it to your animals,” Anderson said. Is there a vaccine? How else can I protect myself? There is a vaccine for bird flu. While it isn’t currently being administered to humans in the U.S., Anderson said some agriculture workers in Europe have received it. “There is a potential justification for starting to release some of the stock of the H5N1-specific vaccine,” but it would come with tradeoffs, he said, such as maintaining stockpiles and keeping the vaccine matched well to an evolving virus. In his opinion, though, it makes sense to start the process now, both to protect workers who are already at higher risk of contracting the virus, and to begin collecting data on how well the vaccine is working. The idea that the U.S. should hold off on releasing a vaccine until bird flu becomes a pandemic is contrary to protecting public health, he said, adding that the tipping point for him was seeing the virus start to show up in backyard poultry. “That’s the rationale that I base my opinion off of,” Anderson said.

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4 min. read
ChristianaCare Launches Organoid Core to Personalize Cancer Treatment featured image

ChristianaCare Launches Organoid Core to Personalize Cancer Treatment

ChristianaCare’s Cawley Center for Translational Cancer Research has unveiled a first-of-its-kind organoid core in a community cancer center program. The new laboratory facility within the Helen F. Graham Cancer Center & Research Institute grows and tests living, patient-derived tumor models, giving doctors and researchers a faster, more precise way to identify the therapies most likely to work for each patient. This innovation could change how cancer is treated in Delaware and serve as a model for community centers nationwide. There are only a handful of organoid core centers, or “tumor-on-a-chip” programs, in the United States, and ChristianaCare’s is the first within a community cancer center setting. What the Organoid Core Does Tumor organoids are tiny, three-dimensional cultures grown from a patient’s tumor tissue. They preserve the genetic and molecular traits of the original tumor, making them far more accurate than traditional cell lines. “These mini-tumors enable researchers to screen drugs faster, identify new biomarkers and discover which treatments are most likely to work for each patient,” said Thomas Schwaab, M.D., Ph.D., Bank of America Endowed Medical Director of ChristianaCare’s Helen F. Graham Cancer Center and Research Institute. “This core is a bridge between the lab and the clinic. By growing living tumor models from cells of individual patients, we can test real-world drug responses and tailor treatments for them in ways that were not possible before.” How It Advances Patient Care The organoid core strengthens the Cawley Center's research capabilities by enabling drug screening and biomarker discovery. It will bank organoids representing the wide variety of tumors seen in the community, giving scientists a realistic system for testing therapies. ChristianaCare treats more than 70 percent of cancer patients in Delaware, giving researchers unique access to treatment-naïve samples. These are tumor tissues that have not yet been exposed to chemotherapy or other therapies. Studying them provides a more accurate picture of how cancer behaves naturally and how it might respond to new treatments. Bringing a new cancer drug to patients is expensive and risky. Estimates show it can cost $1.3 to $2.8 billion, with up to a third spent on preclinical development, and only about one in 10 compounds ever reach human trials. Traditional mouse models often fail to fully mimic human tumors, making early testing less reliable. By using organoid screening, the Cawley Center can test therapies more accurately, reduce costs and failure rates and move promising treatments into clinical trials faster. Combined with existing tissue collection programs, clinical trial infrastructure and community partnerships, these resources create a direct pathway to bring lab discoveries to patients faster. Turning Point in Translational Research “Our goal is to shorten the distance between discovery and treatment,” said Nicholas J. Petrelli, M.D., director of the Cawley Center. “Too many promising drugs fail because early models do not capture the complexity of real tumors. The organoid core helps solve that problem. We can now test therapies in models that reflect the patients we actually serve.” “This is a turning point for translational research in community health,” said Jennifer Sims Mourtada, Ph.D., associate director at the Cawley Center. “Organoid technology lets us study cancer in a way that feels personal. We are not just looking at data points. We are studying living models of a patient’s tumor, which can reveal how that person’s cancer might behave or respond to treatment. This approach brings science closer to the people it is meant to help.” Looking Ahead In the coming months, the organoid core will focus on building a diverse biobank of tumors common in Delaware. Plans include collaborations with academic institutions, shared access for external researchers, and development of immune-tumor co-culture models. By combining advanced technology, strong community partnerships and direct patient access, ChristianaCare and the Cawley Center are showing how translational cancer research can thrive in a community setting, making breakthroughs not only in the lab but also in patients’ lives.

3 min. read
12 Days of Holiday Experts - Goizueta Business School Sources for the Season featured image

12 Days of Holiday Experts - Goizueta Business School Sources for the Season

It's that time of the year again!  And as Americans get ready for another journey into the festive season, there are always opportunities for stories to be told about shopping, travelling, buying, returning, and making sure you don't get ripped off or scammed during all the hustle and bustle, Here's a stocking full of topics and expert sources who are here to help with your coverage this holiday! Gifts, Giving, and all the Costs That Come With It Economics of the Holiday Season A successful Q4 makes the difference between annual profitability and loss for many businesses. Professor Tom Smith is available to discuss seasonal hiring, retail expectations, the impact of tariffs, and the importance of the holiday season to retailers. View his profile here Black Friday & Using AI to find the Perfect Gift  Professor Doug Bowman expects to see more Shoppers (esp. Gen Z) experimenting with GenAI for personalization, inspiration, product discovery, summarizing reviews, generating lists, and finding deals. Results may be mixed, depending on the data the AI was trained on. He also expects more purposeful and complex shopping, with fewer impulse purchases and more searching (both online and in brick-and-mortar stores), due to lower inventory levels/assortments at some retailers. View his profile here Food and Travel Pricing Professor Saloni Firasta Vastani can discuss the cost of this year’s holiday dinners. What’s gone up and what’s gone down? She can also discuss the cost of travel this holiday season and offer tips on how consumers can secure a better deal. View her profile here Avoiding Holiday Overspend Professor Usha Rackliffe can discuss how holiday shopping can expose consumers to credit products, such as store credit cards, that offer various incentives and often result in overspending. She can discuss the pros and cons of the buy now, pay later offers and how interest rates will play into this year’s holiday shopping and spending. View her profile here Gift Giving Professor Ira Bedzow says there are three ways gift-giving can promote both personal growth and professional development. View his profile here Gifts Express Relationship, Not Reciprocity. Contracts and transactions are about keeping score—I give, you give back. Gifts are about connection. A thoughtful gift doesn’t close a deal; it opens a door. Personally, it reframes love and friendship as ongoing commitments rather than conditional exchanges. Professionally, treating interactions as opportunities to build trust creates loyalty, sparks creativity, and builds a culture no contract can guarantee. The Art of Perspective-Taking in Choosing Gifts: The best gifts come from stepping outside yourself and asking: What would this person really want? This act of empathy is a skill worth practicing. Personally, it pulls us beyond ego; professionally, it sharpens our ability to anticipate needs, see through others’ eyes, and make decisions aligned with their values—a foundation for real leadership. Gifts as Lessons in Friendship and Human Connection: True friendship isn’t built on ideology, convenience, or self-interest. It’s rooted in caring for someone simply for who they are. Gift-giving is a rehearsal for that kind of connection. Personally, it reminds us that what we truly want typically comes through relationships, not rivalry. Professionally, it shows that lasting success rests less on shared advantage and more on genuine respect and human connection. Shopping for Sustainability Consumers are increasingly seeking eco-friendly products, and brands that emphasize sustainability are likely to see higher sales. Nearly 69% of shoppers prefer to buy from companies committed to ethical practices, such as those that use carbon-neutral shipping and offer recyclable packaging. Professor Dionne Nickerson focuses on how companies can integrate sustainability in their products and why it matters to consumers. View her profile here Pressure Purchasing As the days inch closer to the holidays, shoppers feel the pressure to find a gift. Professor Max Gaerth can discuss how stress, scarcity, and time pressure shape purchasing decisions. View his profile here Online Shopping and Influencing AI Changing How We Shop Professor David Schweidel examines how new AI tools are transforming the shopping experience and the ways brands utilize AI to engage with prospective customers and personalize product recommendations. He can also discuss OpenAI’s Atlas and how it puts ChatGPT directly into your browser. View his profile here Influencers Influencing Our Purchases How are creators impacting the economy, and are influencers impacting our purchasing decisions? Professor Marina Cooley looks at the creator economy and how TikTok and Instagram are impacting our holiday wish lists, and what it takes for a product to go from unknown to trending. She can also discuss TikTok Shop (something Instagram has struggled to execute).   View her profile here How to Attract Customers to the Store this Holiday: Shopping looks different, and it is up to retailers to stand out not just in the brick-and-mortar world but also online. The success of a business can balance on the customer experience. Professor Reshma Shah can discuss the policies that brick-and-mortar retailers need to have in place to successfully merge online shopping and the in-person shopping experience. View her profile here Holiday Scams Tis The Season for Scams Bad actors are using AI to scam consumers. From phone calls to emails, Professor Tucker Balch can tell us how to spot a scam and what we can do to protect ourselves. View his profile here Holiday Returns Product Returns Professor Doug Bowman can discuss the retail strategy and the impact of holiday gift returns, comparing online returns to those in brick-and-mortar stores. View his profile here He can also weigh in on: Why are returns so expensive for retailers? Online returns vs. brick and mortar returns Predicting online returns - helping retailers understand how likely it is that a product will be returned. As well: Are retailers still offering free returns? What’s this costing them? Is this likely to continue? What will they do differently? If you’re a journalist covering the holiday season, our experts can help shape your story. Use the “Connect” button on any expert’s profile to send an inquiry — all inquiries are monitored by our media team to ensure a quick, timely response.

5 min. read
RPI Hosts Launch Event for New Center for Smart Convergent Manufacturing Systems featured image

RPI Hosts Launch Event for New Center for Smart Convergent Manufacturing Systems

Rensselaer Polytechnic Institute (RPI) officially cut the ribbon on its new Center for Smart Convergent Manufacturing Systems (CSCMS) during an all-day launch event on October 23, 2025. A New York State Center for Advanced Technology, CSCMS will redefine the very nature of manufacturing by combining robotics, artificial intelligence, advanced processing, and human ingenuity to create systems that think, adapt, and evolve alongside human operators. “Today we mark the official opening of a center with a bold vision: a future where manufacturing systems are not simply automated, but truly intelligent,” said RPI President Martin A. Schmidt ’81 during the ribbon cutting. CSCMS will bring a wealth of opportunities not only to RPI, but across New York State. The new center will serve as a catalyst for economic growth, empowering innovators, driving new technologies, and strengthening the competitiveness of manufacturers. At RPI, students will gain hands-on experience in labs, real-world projects, and entrepreneurial pathways. Faculty and industry partners will gain the resources to translate cutting-edge research into commercial solutions. “Through simulation, prototyping, and translational research, our faculty and students will work side by side with industry and government to accelerate the development and deployment of smart manufacturing solutions,” said President Schmidt. “This is the RPI model at its very best: turning ideas into impact.” The launch event for CSCMS took place on RPI’s campus and featured keynote remarks, a ribbon cutting, industry panel, poster sessions, lab tours, and demonstrations of robotic manufacturing, human-machine collaboration, smart manufacturing testbeds, intelligent production systems, and data visualization spaces. Industry panel speakers included executives from FuzeHub, Ross Precision Manufacturing, GE Aerospace Research, and The Boeing Company. Interactive student poster sessions covered topics such as robotics, AI, advanced manufacturing, and New York’s future at the convergence of these topics. “The launch of CSCMS comes at a pivotal time for manufacturing,” said Johnson Samuel, Ph.D., director of CSCMS. “Across industries, we are seeing the convergence of AI, robotics, and data-driven design transforming how products are made. RPI’s long-standing strengths in engineering, computing, and innovation make it the perfect home for this next-generation center.” “The energy and collaboration we saw during this event are a reflection of the momentum behind the entire CSCMS initiative,” said Sandipan Mishra, Ph.D., associate director of CSCMS. “This launch is the start of a sustained effort to shape the future of intelligent manufacturing in New York and beyond.” "It's exciting that as students, we get to work with these cutting-edge technologies up close and be a part of something that’s pushing manufacturing forward,” said RPI graduate student Ammar Barbee ‘25, who recently completed his bachelor’s degree in mechanical engineering at RPI. “Perusing this kind of research and having access to such advanced equipment enables unique experiences that will really help accelerate our careers.” With the launch of CSCMS, RPI continues to advance its legacy of innovation and partnership, bringing together academia, industry, and government to drive progress in intelligent manufacturing and strengthen New York’s position as a hub for technological excellence.

2 min. read
Men experience greater eye changes from spaceflight, while brain differences between sexes are subtle featured image

Men experience greater eye changes from spaceflight, while brain differences between sexes are subtle

A new study into how spaceflight impacts the human brain and eyes revealed notable sex differences in brain fluid shifts, with female astronauts showing a greater reduction in fluid around the uppermost part of the brain than their male counterparts. Led by Rachael D. Seidler, Ph.D., director of the University of Florida’s Astraeus Space Institute and professor of applied physiology and kinesiology, the study analyzed data from astronauts to determine how factors such as sex, age and body metrics relate to structural brain and eye changes after space travel. The findings, published in August in npj Microgravity, provide key information for protecting astronaut health on long-duration missions to the moon and Mars. This is one of the first studies to look at sex differences in the physiological response to spaceflight. “The data on sex differences in response to spaceflight are scant, given the historically low number of female astronauts.” — Rachael D. Seidler, Ph.D., director of the University of Florida’s Astraeus Space Institute In addition to changes in fluid around the brain, the team also found that a form of eye compression, a hallmark of Spaceflight Associated Neuro-ocular Syndrome known as globe flattening, was the most consistent eye change among crew members. “By far the most prevalent sign of eye changes that we observed was globe flattening, suggesting that this should be the primary monitoring target for ocular health,” Seidler said. “Interestingly, eye changes were more prevalent in males than females.” Globe flattening, when the back of the eyeball becomes slightly indented or pushed inward, might sound minor, but it can have significant effects on vision and raise concerns for long-duration space missions. Surprisingly, there was no strong link between brain structural changes and eye changes, suggesting that the effects on the eyes and brain may arise from distinct mechanisms rather than shared physiological causes. The research underscores UF’s growing leadership in space health science. Through the Astraeus Space Institute, Seidler leads multidisciplinary collaborations that connect neuroscience, physiology and space research to advance human performance and safety in spaceflight. “We used UF's HiPerGator computing cluster for our analyses in this study, enabling us to analyze our data at high speeds,” Seidler said. Read the full study in npj Microgravity.

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