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Associate Professor of Voice Emily Grundstad-Hall, DMA, left, plays the piano while members of the Savannah Song Birds sing. If you asked Alyson Brinkley what her favorite day of the week was, her answer of “Monday” might surprise you. But Monday mornings are her favorite because Brinkley, a graduate student in the Communication Sciences and Disorders (CSDS) program at Georgia Southern University, teams up with fellow students and faculty to sing and harmonize while simultaneously helping Parkinson’s disease (PD) patients with therapy. Through a unique and collaborative singing group called the Savannah Songbirds, the RiteCare Center for Communications Disorders uses this group to raise awareness of PD while providing therapeutic support through the power of music. “It is the best part of my week and the best way to start my Monday morning,” Brinkley said. “It has enhanced my experience as a student by providing a unique experience I would not have received at any other school. The Savannah Songbirds is the only choir for people with Parkinson’s in the nearby area.” Founded in 2023 by Tory Candea, clinic coordinator for the RiteCare Center, the Savannah Songbirds gather weekly for rehearsals. Inspired by The Parkinson Voice Project, the group’s formation reflects Candea’s dedication to functional communication, community engagement and enriching the lives of those battling neurological diseases. The therapeutic benefits of music and vocal exercises for PD patients are profound,” Candea said. “PD often impairs communication by affecting the muscles involved in speech production. Through singing and vocal exercises, individuals engage these muscles in a demanding yet enriching manner, enhancing communication abilities and overall quality of life.” Candea partnered with Associate Professor of Voice Emily Grundstad-Hall, DMA, from the Gretsch School of Music to enhance the Savannah Songbirds choir. Grundstad-Hall directs the choir, facilitates the rehearsals, selects music and helps organize an end-of-semester concert. “This is a great collaboration between the two departments,” said Grunstad-Hall. “There has always been a positive outlook on departments and schools working together ‘across the curriculum.’ Singing is housed in the arts and speech is housed in health professions, but singing and speaking use the same instrument/anatomy to achieve a goal. It makes sense that we would work well together.” During their sessions, the Savannah Songbirds learn a repertoire of songs, including classics like “Moon River,” “Danny Boy,” “That Old Black Magic,” “Dona Nobis Pacem” and “Give Me Your Tired.” “I have enjoyed the collaboration with my colleagues and students in the CSDS department,” Grundstad-Hall said. “The singers that participate in the choir are amazing and I benefit from the community that being in a choir can bring. We are all working toward a common goal and we get to do it by singing songs. What could be better than that?!” Participants describe the experience as both enjoyable and rewarding, highlighting the therapeutic value of music in their journey with PD, Candea said. Students like Moriah Pearce, also a graduate student in the CSDS program, see the benefits of participating. “This experience working with these individuals has cemented my passion for working with individuals with Parkinson’s disease,” said Pearce, whose interest in working with PD patients developed in her undergraduate coursework at Texas Woman’s University. “It has provided me with experience outside of a therapy room in a different environment. It is rewarding to see these individuals who are motivated and happy to be part of this wonderful group.” Like Brinkely, Pearce describes the Monday meetings as her favorite way to start the week. “The most rewarding part of being in this choir is being part of a program that provides a sense of community and camaraderie for these individuals,” Pearce said. “Our weekly meetings provide these individuals an opportunity to spend time with people who may have the same or similar experiences with PD and who have a passion for music.” Seeing the motivation of participants has also been rewarding for Brinkley. “The most rewarding part of the choir is to see the members sing when they thought that their singing voices would be diminished due to Parkinson’s,” Brinkley said. “Although Parkinson’s is a progressive neurological condition, our members show up every Monday to rehearse. Some travel from South Carolina to be a part of the choir. It is so rewarding to see such strong motivation and to create a safe space for members to sing with their new voices and recognize what they are capable of.” For the clinicians and faculty involved, the collaboration represents a unique opportunity to provide evidence-based therapy creatively and engagingly. By integrating music into therapy sessions, they aim to enhance outcomes and promote community service-minded efforts. “Overall, working with the Savannah Songbirds has been immensely educational and rewarding, and one of the most enjoyable experiences of my professional career,” Candea said. “Being afforded the opportunity to provide evidence-based speech therapy services in a less traditional way has been engaging. Learning to enhance outcomes and the enjoyment of treatment through the addition of creative arts has been eye-opening. Promoting the importance of community service-minded efforts has been gratifying.” The Savannah Songbirds will host their next performance in the Fine Arts Auditorium on the Armstrong Campus on April 29 at 11 a.m. The event is free and open to the public. The partnership between the CSDS program, music department, and RiteCare Center offers a multitude of benefits for both PD patients and the broader community. Beyond therapeutic support, the collaboration fosters awareness and education about PD while showcasing the diverse programs offered by the RiteCare Center. For those seeking assistance, the RiteCare Center for Communication Disorders, located in the Armstrong Center, offers comprehensive evaluation and treatment services for individuals of all ages impacted by speech, language, cognitive, or swallowing disorders. Interested in learning more about the RiteCare Center? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Approximately 4,200 degrees conferred during Georgia Southern’s 2024 Spring Commencement ceremonies
In May, approximately 4,200 graduates from Georgia Southern University’s Statesboro, Armstrong and Liberty campuses received associate, baccalaureate, masters, specialist and doctoral degrees in five Spring 2024 Commencement ceremonies. Georgia Southern President Kyle Marrero welcomed the graduates and their guests to the ceremonies, held at the Allen E. Paulson Stadium in Statesboro on May 7, 8 and 9, and at the EnMarket Arena in Savannah on May 11. “Graduates, I don’t need to tell you about your unique college journey, which has been challenging,” said Marrero to the crowds. “I am very proud of how, together, we have persevered allowing us to have a successful semester and today, our commencement ceremony. This graduation is a momentous occasion for Georgia Southern University, as well as for all of you. Today, you are part of history at Georgia Southern.” Speakers included: Mackenzie Anderson (’07), global director of Corporate Communications at Nike Alton M. Standifer, Ph.D. (’12, ’14), vice provost for Inclusive Excellence and chief of staff to the provost at the University of Georgia (UGA) Kim Greene, chairman, president and chief executive officer of Georgia Power Chris Ahearn (’09), director of research and trade development for the World Trade Center Savannah Candicee Childs, M.D., (’19) an emerging beacon of inspiration in the fields of medicine and literature. At present, she is a resident physician at Massachusetts General Hospital, the largest teaching hospital of Harvard Medical School, with a focus on child and adolescent psychiatry Anderson opened the graduation ceremonies in Statesboro, following a warm introduction from Marrero, who described her leadership role at Nike. “I’m sure you probably expected me to get up here and say something like, ‘Class of 2024, go out into the world and ‘Just Do It,’” Anderson mused. “But here’s the deal. I don’t have to tell you to just do it because you just did it. You did the impossible by making it through the pandemic. “Today you aren’t just graduating with a degree in whatever is written on your diploma. You’re also graduating with a degree in doing hard things. And today we celebrate you.” She continued, saying that earning a degree in “doing hard things” has no doubt been a challenge, but the graduates will soon find out that this is also their superpower. They produced their own playbook, as unique and rare as they are. How they use the playbook moving forward is up to them — to wit, be curious, be wrong while giving yourself permission to make mistakes, be humble and be persistent. “Launch into the world,” Anderson concluded. “And whether you land just across the street, across the country like me or somewhere around the world, remember where you came from. Today you are etching your name alongside a proud Eagle alumni network of more than 147,000 strong. “It is my honor to be the first to say, ‘Georgia Southern University graduating Class of 2024, welcome to the alumni family.'” Standifer shared his own story as a young man, undecided about going to college while he worked as a cashier. A regular customer, Mr. Paul, continuously asked Standifer about whether he’d attend college, until one day Standifer told him he was going to attend Georgia Southern University. With a wide grin, Mr. Paul congratulated him and handed him a $100 bill. Incredulous, Standifer asked why he’d given him such a large tip. Mr. Paul told him it wasn’t a tip. It was an investment, and he’d continue to mentor Standifer in the following years, and remain a profound influence in his life. “I want to encourage you all to think of the Mr. Paul’s in your life,” Standifer said. “Think of the people who have helped you get to today. And then when you leave here, make the conscious effort that you will be Mr. Paul for someone else.” In Savannah, Ahearn shared his journey of discovery in Georgia Southern’s classrooms where he explored Irish film, an introduction to the United Nations, abnormal psychology, Celtic identity and conflict, psychology and law, and gangs, drugs and criminal justice. “There’s a whole menu of choices for you and experiences for you to choose from to really help you discover who you are, where you fit, what drives you, what gets your creative juices flowing, and what options are out there when you graduate from these key interactions,” Ahearn said. Following, he pursued a master’s in international relations in Ireland that gave him a deeper perspective on how the world operates and how interconnected we all are. Ensuing professional roles in higher education, international networking and fundraising, culminated in his current role at World Trade Center, Savannah. From the stage, Ahearn stressed his key takeaways: network, stay in touch with your classmates, be authentic and perhaps, most importantly, travel. “Go outside your comfort zone,” he encouraged. “Try things you’d never try. Expand your horizons. This is your opportunity to learn about different cultures, to embrace the differences and similarities we share with our fellow global citizens and find common ground.” In closing: “Many of you may stay in the region to leave your impact as this community continues to expand,” Ahearn said. “There are plenty of great employment opportunities at your fingertips. Many of you will leave to follow your careers wherever they take you. But please know that you’re part of this institution’s history. You’ll always be an Eagle, and Georgia Southern will always welcome you home." Interested in learning more about Georgia Southern University? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Spotlighting Success: How ExpertFile Amplifies Organizational Expertise
Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program should be a critical component of your marketing strategy. Traditional thought leadership programs that often focus on a few key executives are now being broadened by a more strategic approach that leverages the hidden expertise within your entire team. Global research conducted by Ogilvy in its recent report “The Global Rise of B2B Influencer Marketing” shows that many organizations are now setting up programs with their employees as Brand Ambassadors to demonstrate thought leadership in specific niches where they have skills and insights that appeal to their audiences. These employees have expertise that is often more relatable and authentic. Using social media platforms like LinkedIn, and networks such as ExpertFile, they can further amplify expert content to cut through the content marketing noise and drive more targeted engagement with media, sales prospects and other audiences. “Your employees are typically your most valuable resource. Identifying your employees that can be influencers themselves is a huge missed opportunity for one of the biggest ROI’s of all time.” James Baldwin Global B2B Influence Lead, Ogilvy To capitalize on this trend, many organizations are turning to more advanced solutions that deliver new digital publishing, distribution and workflow capabilities that extend the capabilities of their CMS (Content Marketing Systems). This also empowers clients and their agencies to achieve more efficiency and scale by better managing of employee content and audience interactions. The results include improved SEO PageRank and improved generative search results, increased site traffic and more qualified media inquiries and sales leads. Here are a few examples: With the ExpertFile platform, Vanderbilt University has streamlined its media interactions and presented more comprehensive information on their faculty enabling journalists to discover the depth of research and expertise that Vanderbilt has to offer for their stories. This provides a valuable boost of inbound inquires that help Vanderbilt stay top of mind, going beyond outbound media pitches. View Expert Center About Vanderbilt University is a distinguished private research institution known for academic excellence and innovation. With a rich history spanning over a century, it cultivates leaders, conducts pioneering research, and contributes significantly to society. Seeking to enhance its reputation and broaden its influence, ChristianaCare completely revamped its approach to showcasing their medical experts. Their Media Expert Center powered by ExpertFile doubled national media coverage,, earning the esteemed IABC Silver and Gold Awards for this exceptional communications strategy. ChristianaCare later established a Speakers Bureau to expand its program with ExpertFile, saving hundreds of operational hours and surpassing engagement targets by 400%. This innovative approach reinforced ChristianaCare's brand visibility, reputation while demonstrating its commitment to community service. View Experts Center View Speakers Bureau About ChristianaCare is a leading healthcare institution committed to delivering exceptional patient care and advancing medical research. With a focus on innovation and compassion, they strive to empower healthier lives and transform healthcare experiences for individuals and families across the region. With a goal of driving market visibility and increasing media coverage, University of Delaware leveraged the ExpertFile platform to regularly published research and insights related to topical news events, while also making it easy for journalists to connect with their faculty as media sources. Within the first 90 days, the university garnered 80 inquiries, capturing the interest of prestigious media outlets such as CNN, NBC, Newsweek, AP, Bloomberg, among others. This activity was made possible with ExpertFile’s automation, distribution and workflow features and seamless no-code integration with the client website. It all added up to massive results with no need to add internal resources to the University of Delaware team. View Expert Center About The University of Delaware is a renowned institution committed to academic excellence, innovation and community engagement. With a rich history and dedication to student success, it strives to advance knowledge and foster global citizenship through transformative education and research. Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. View Expert Center About Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. The Canadian Automobile Association (CAA) has consistently been rated as one of the most valued brands in the country. It’s focus on thought leadership by sharing its unique expertise on topics including “Canada’s Worst Roads” and “Cannabis at the Wheel” have helped them educate their membership, boost media visibility and advocate for important policy changes with government. The ExpertFile platform provides a central content platform enabling CAA to cost-effectively publish news releases and publish stories and expert profiles to multiple regional websites, all from a intuitive, centralized dashboard. View Expert Center About The Canadian Automobile Association (CAA) advocates for motorists and offers essential services to members nationwide, ensuring safer and more convenient travel. With a trusted legacy, CAA remains committed to enhancing drivers' experiences across Canada. ExpertFile has streamlined the presentation and management of faculty directories with integration into over 20 sections of the Loyola Marymount University LMU website. With a robust collection of over 1,000 faculty profiles, this integration has not only provided a better way to present faculty directories but also delivered over 1 million expert views and generated thousands of media, academic collaboration and student prospect inquiries while enhancing engagement and accessibility to expertise across the university community. Faculty Directories About Loyola Marymount University (LMU) is a private university located in Los Angeles, California. Known for its rigorous academic programs, diverse community, and commitment to social justice. With a goal to attaining R1 research institution status, Villanova University aimed to boost the visibility of its faculty experts and showcase its commitment to academic excellence and knowledge advancement. It needed a way to better manage and leverage a lot of expert faculty research and information. With ExpertFile, the Villanova communications team now has a much easier way to publish and update faculty content that seamlessly integrates with the University website and also appears on the ExpertFile network searched by thousands of journalists looking for credible media sources. It all adds up to more market visibility and brand reputation with valuable audiences connecting with Villanova experts. View Expert Center About Villanova University, founded on Catholic principles, is a renowned research institution committed to academic excellence and ethical leadership. Grounded in its rich heritage, Villanova fosters a community of learning that embraces diversity and promotes the pursuit of truth and social justice. Carnegie Mellon University needed a better way to profile their expert faculty in the best possible way to meet the highest standards and researchers by launching a new Experts Center within 30 days. Their objective was to enhance both the appearance and functionality of underperforming faculty expert content areas, thereby better aligning them with the institution's prominence. Through use of the ExpertFile platform and collaboration with ExpertFile team, profiles were developed and integrated, meeting tight deadlines and resulting in a more polished and easily discoverable experience for those seeking expertise. Expert Center About Carnegie Mellon University is a prestigious institution celebrated for its pioneering research and interdisciplinary education. With a legacy of innovation, it remains at the forefront of shaping global education and technology. As a leading public research institution, the University of Florida aimed to enhance its capacity to connect experts with media opportunities. Faced with a challenging and proprietary content platform , the institution needed to provide a more user-friendly way for journalists to engage with faculty and research experts. Aligned with its mission of fostering academic collaboration and knowledge dissemination, University of Florida communications and digital team completely transformed its online presence using the ExpertFile platform. By prioritizing discovery, accessibility and user experience, their team has elevated the visibility and impact of their faculty research and expertise. View Expert Center About The University of Florida, a Top 10 public research institution in the US, fosters excellence in research, education, and service within a diverse community of scholars. Through collaboration and interdisciplinary initiatives, UF empowers students to drive positive change. Aston University in the UK aimed to elevate its online presence and showcase its faculty expertise effectively across various communities. Seeking to enhance SEO, generate valuable inquiries, humanize research and ultimately improve reputation and ranking, they turned to ExpertFile. Aston University now has a more intuitive, efficient way to profile its faculty and research and increase the awareness of its research with a more diverse global audience through ExpertFile. View Research Experts About Aston University is a prestigious institution renowned for its dedication to innovation and academic excellence. With a rich history of shaping future leaders and conducting cutting-edge research, Aston University continues to inspire and empower students to thrive in a globalized world To build more market visibility and engagement with its target audience, Western Carolina University (WCU) needed a more intuitive way to present its expertise. ExpertFile enabled them to quickly deploy a searchable directory of faculty experts and then focus on creating shareable expert content on their website and on the broader ExpertFile network to boost visibility. To further boost engagement, WCU has published regular posts complete with faculty interviews and vertical video clips for social media. These programs have helped raise the profile of WCU. boosted internal and external engagement and has been very well received by faculty. . View Expert Center About Western Carolina University (WCU) is dedicated to delivering outstanding higher education, fostering innovation, and inspiring students to realize their full potential through academic excellence and community engagement. In California's competitive academic environment, UC Irvine needed to boost the visibility of its strong expert faculty while leverage the resources of a small communications team. ExpertFile’s user-friendly platform including customizable workflows and automated tools for adding expert content to their website made showcasing experts easy. Being able to create detailed media-rich profiles and quickly share expert insights allowed UC Irvine to stand out among larger rivals and increase their media coverage. All without straining their resources. View Expert Center About UC Irvine is a leading public research institution known for its top-ranked academic programs and cutting-edge research initiatives. With a focus on innovation and diversity, UC Irvine is committed to advancing knowledge and addressing society's most pressing challenges. Multiple integrations across research and newsroom sections have significantly streamlined the presentation and management of expert content at Goizueta Business School at Emory University. A more efficient system with delegated permissions has increased internal collaboration, and custom training resources for faculty and staff boost engagement on the platform. The ExpertFile team also provides a range of services such as content updates to save Goizueta valuable time while ensuring its website remains current and engaging, for students, faculty, and visitors alike. View Expert Center About Emory University's Goizueta Business School is a prestigious institution renowned for its innovative curriculum and exceptional faculty. With a focus on experiential learning and global perspective, Goizueta prepares students to become transformative business. Showcasing the expertise at Southern Utah University has been a key strategy for its marketing team. While not having the advantage of being in a major media market, SUU understood they needed to be more innovative in developing thought leadership and positioning their expertise to build their brand. The ExpertFile platform with its advanced content features allows the SUU team to present a more engaging view of their faculty and their research. It’s helped them boost search rank and garner national media attention, plus it has also helped them engage student prospects. View Expert Center About Southern Utah University fosters student success and personal development through diverse academic programs and resources. Emphasizing innovation, inclusivity, and community engagement, SUU creates a dynamic learning environment for student achievement and societal contributions. As a top ranked institution, The Virginia Commonwealth University (VCU) School of Engineering wanted to make its faculty research and insights stand out. Just designing a standard faculty directory didn’t meet the mark. ExpertFile enabled VCU to optimize its content resulting in a major improvement in SEO PageRank and website engagement. This improved experience has also boosted inbound inquiries for media sources, academic collaborations and student prospects looking for information on the VCU’s programs. View Expert Center About Virginia Commonwealth University (VCU) is a premier urban, public research university committed to advancing knowledge and improving the human experience. With a diverse community of students, faculty, and staff, VCU fosters innovation, creativity and collaboration. As a recognized R1 research university, the communications team at Michigan State had the goal to better convey the strength of its faculty research in an effort to boost regional and national media coverage. With the ExpertFile platform their team was able to design a custom implementation fully integrated into the MSU website and streamline the content management and updates to hundreds of faculty profiles - all managed from an intuitive centralized dashboard that saves time for the MSU team. View Expert Center About Michigan State University, a leading public research institution, top in graduate school rankings, is dedicated to advancing knowledge and transforming lives through its commitment to excellence in education, research, and outreach. As a relatively new institution, Augusta University, the fourth largest university in the state of Georgia had a goal stand out by showcasing the expertise of its faculty and the medical staff within Augusta Healthcare - one of the state’s largest integrated health systems. The communications team at Augusta leveraged the ExpertFile platform, publishing more comprehensive expert profiles. Plus they released regular expert updates that demonstrated the relevance of their experts on topical news stories. The result was a huge boost in SEO PageRank plus regional and national media coverage. All without the need to add resources to their communications team. View Expert Center About Augusta University, a leading academic institution, combines excellence in education, research, and healthcare. With an integrated health system, it fosters innovation, advances knowledge, and improves the well-being of communities locally and globally. As an R1 institution based in New Orleans, Tulane University has many specialized programs led by their world-class researchers and faculty. The Tulane marketing team wanted to better showcase this faculty expertise to drive media coverage while designing a system that worked best for their faculty. Leveraging the ExpertFile Platform, they created a searchable online hub showcasing participating faculty experts offering more engaging faculty profiles complete with multimedia features and a more intuitive way for journalists to connect to Tulane media sources. View Expert Center About Tulane University, a renowned institution in New Orleans, fosters innovative research, academic excellence, and community engagement. With a rich history of interdisciplinary collaboration, it prepares students to lead and serve in a complex global society. Are you looking to join the many organizations that are leveraging their employee subject-matter experts as part of a thought leadership and content marketing program? Then consider how you will manage and scale this effort with solutions designed specifically for expertise marketing. ExpertFile has advanced content creation and management tools, customizable workflows, powerful search capabilities, AI features, and flexible integration options, all connected to a broad network of media and speaking opportunities. By streamlining the management and promotion of online expert profiles, we ensure each organization connects with their key audiences like journalists, potential clients, event organizers and many others. Tailored for various industries, ExpertFile addresses each client's unique needs, driving meaningful engagement and visibility for the organization. The spotlights above are just a small sample of how ExpertFile works with leading organizations every day to enhance expertise and broaden their market reach. Explore industry-specific benefits to learn how ExpertFile can help your organization enhance its market presence and thought leadership. Want to learn more? Visit expertfile.com/getstarted.
Aston University optometrists take up global industry association roles
Professor Nicola Logan has been named a global myopia management ambassador by the World Council of Optometry Dr Debarun Dutta is the new academic chair of the British Contact Lens Association Aston University School of Optometry is ranked in the top 10 for research in the Complete University Guide 2024 Professor Nicola Logan and Dr Debarun Dutta from Aston University’s School of Optometry have both been appointed to major roles within optometry industry associations. The School of Optometry is regularly ranked highly by both leading national ranking publications and in annual student-led surveys. This includes a top 10 ranking for research and a top five ranking for graduate prospects in the Complete University Guide 2024, and first in the UK for student/staff ratio in health professions (optometry) in the Guardian University Guide 2024. Professor Logan, professor of optometry and physiological optics and deputy head of the School, has been named a global myopia management ambassador by the World Council of Optometry (WCO). She is one of four new ambassadors named by the WCO in collaboration with CooperVision, a leading myopia management company. WCO and CooperVision have developed a myopia management online tool which reflects WCO’s global standard of myopia care. In March 2024, Professor Logan presented her inaugural lecture at Aston University on her research into the nature of myopia, the growing evidence base on strategies to control eye growth in children and translation of these findings to clinical practice. She said about her appointment as an ambassador: “I am thrilled to be appointed as the global myopia management ambassador for the World Council of Optometry. This role provides me with a valuable platform to advance the recognition of myopia as a significant public health concern and to facilitate the translation of research into effective, evidence-based clinical practice strategies for children with myopia.” Dr Dutta, a lecturer in optometry, has been appointed the new academic chair of the British Contact Lens Association (BCLA). He will lead the BCLA’s academic output, including offering guidance and advice to the BCLA council about scientific and academic elements of contact lenses. Dr Dutta will initially work alongside current academic chair, Professor James Wolffsohn, Aston University’s head of optometry, who is currently on sabbatical from the University, before taking over when Professor Wolffsohn steps down in 2025. Dr Dutta said: “I am hugely excited at the prospect of delivering academic provision of the British Contact Lens Association, with a specific focus on a highly prestigious conference programme as we grow our reputation as a global leader in contact lens and anterior eye education. This is a rare opportunity to work alongside our association members, fellows, trustees, global ambassadors and volunteers inspiring a new era for the BCLA, and to support our growth and development ambitions through delivery of educational activities within the contact lens and anterior eye specialism.”
Aston University scientist to help make crop monitoring easier and cheaper
Photonics expert Dr Sergey Sergeyev to help make crop monitoring easier and cheaper with remote sensing The technology can be placed on drones and flown over crop fields to provide real-time information about crop health Remote sensing is an essential tool to provide real-time information about crops to estimate yields. An Aston University photonics expert has received a Royal Society Industry Fellowship grant to help make crop monitoring easier and cheaper with remote sensing technology. Dr Sergey Sergeyev of Aston Institute of Photonic Technologies (AIPT) has received £174,000 to improve polarimetric LIDAR, a technology that uses light to remotely observe plants. LiDAR, an acronym for Light Detection and Ranging, involves light sent from a transmitter which is reflected from objects. Devices with this technology can be placed on drones and flown over crop fields to provide real-time information about crop health to help farmers forecast the success of their crops. Polarimetric synthetic-aperture radars (SARs) and polarimetric LiDARs are the most advanced, cost-effective sensors for crop monitoring. They are often used onboard aircraft and satellites and have been in use for three decades. However, current polarimetric LIDAR systems have low spatial resolution, a slow measurement speed and use expensive components that limit their cost effectiveness. Dr Sergeyev will be working in collaboration with Salford-based digital and AI farming company Fotenix to meet farmers' need for a cost-effective solution to check if their plants are adequately watered and disease-free. The team will aim to advance recently patented AIPT technology of the polarimetric LIDAR, making it affordable for farmers in the UK and worldwide. The project, called POLIDAR, will run from 2024 to 2025. Dr Sergeyev said: “Aston University’s patented technique will be modified by using a laser emitting four time-delayed pulse trains with different states of polarisation. By comparing the input states of polarisation and states of polarisation of light reflected from plants, it will reveal information about the distance to plants and plants' leaf texture, such as water stress and pathogen infection. Unlike state-of-the-art solutions we suggest an all-fibre design with a minimum number of bulk components that reduces the footprint, cost and weight. Dr Sergeyev added: “My project's motivation is driven by the global and UK agenda on increased food production, requiring novel remote sensing approaches towards ICT farming. “As declared at the World Summit on Food Security in 2017, the growth in the world's population requires increased and more efficient agricultural production. “Remote sensing is an essential tool to systematically address the challenging task of enhanced agricultural efficiency by providing real-time information about crop traits for yield estimation.” The announcement coincides with UNESCO Day of Light which marks the role light plays in science, culture and art, education and sustainable development. It is held on 16 May every year, the anniversary of the first successful operation of a laser. ENDS World Summit on Food Security in 2017 The future of food and agriculture: Trends and challenges (fao.org) https://www.fao.org/3/i6583e/i6583e.pdf UNESCO Day of Light The International Day of Light is a global initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy. The broad theme of light will allow many different sectors of society worldwide to participate in activities that demonstrates how science, technology, art and culture can help achieve the goals of UNESCO – education, equality, and peace. The International Day of Light is held on May 16th every year, the anniversary of the first successful operation of the laser in 1960 by physicist and engineer, Theodore Maiman. The laser is a perfect example of how a scientific discovery can yield revolutionary benefits to society in communications, healthcare and many other fields. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
300 million tonnes of rice straw are burned after harvest in Asia every year Aston University will be contributing to new international project to unlock renewable energy potential Its researchers will lead on calculating the greenhouse gas emissions savings of new systems. Aston University researchers are helping to make rice straw processing in India and the Philippines less environmentally damaging. The University will be contributing to a new international collaboration, the Renewable, Inclusive Carbon-negative Energy (RICE) project, funded by Innovate UK Energy Catalyst programme to unlock renewable energy for rice farmers. Already the University has worked with UK company Straw Innovations in the Philippines and now the two are expanding their collaboration to benefit more of the continent. Aston University working with UK company Straw Innovations and Indian enterprise, Takachar Rice straw is a crop waste byproduct and each year across Asia 300 million tonnes of it go up in smoke when burnt after harvest. This releases emissions and air pollutants that triple risks of increased respiratory diseases and accelerate climate change. India and the Philippines are the world’s second and eighth largest rice producers respectively and together they produce 130 million tonnes of both rice and straw per year. Aston University and Straw Innovations and will be collaborating with an Indian award winning small and medium sized enterprise, Takachar. The firm has developed small scale, low-cost, portable equipment which can convert agricultural waste on-site into higher value bioproducts such as fertilizer blends, chemicals and biofuels. "The company will develop a super-sized version which is 10 times bigger than their current device, make it adaptable to rice mills, and will send it to Straw Innovations, so the two firms can test out different business models for farmer adoption/benefit. Straw Innovations will also send their machines from the Philippines to India mid-project and the two countries will test out different business models for farmer adoption/benefit. And for the first time they will tap into the heat produced in the waste process to dry rice, instead of using diesel or kerosene. University researchers will lead on assessing the sustainability of the project, calculating the greenhouse gas emissions savings of the new systems introduced by Straw Innovations and Takachar. Sustainability expert Dr Mirjam Röder will also engage with the farming community and rural stakeholders to quantify how the systems can increase farmer incomes, equality of opportunity, food security and decarbonisation benefits, whilst highlighting any trade-offs. Dr Röder who is based at Aston University’s Energy & Bioproducts Research Institute (EBRI) said: “Environmentally, rice produces 48% of all global crop emissions, due to methane from flooded fields. This is halved when the straw is removed and reduced further when its carbon is stored in biochar. We are aiming for carbon negative which means removing carbon dioxide (CO₂) from the atmosphere or sequestering more CO₂ than is emitted. “Our new research leads on from our rice straw bio gas hub project with Straw Innovations, SEARCA and Koolmill and we’re pleased to be building further relationships with new partners in India. In January Biomass and Bioenergy published a paper about the topic written by Dr Röder, the director of EBRI Professor Patricia Thornley and Craig Jamieson of Straw Innovations called The greenhouse gas performance and climate change mitigation potential from rice straw biogas as a pathway to the UN sustainable development goals. Craig Jamieson from Straw Innovations said "We’ve been pioneering rice straw work with the team at Aston University for the past seven years. We're delighted to continue that strong partnership and widen it to include Takachar in this new project. “Takachar is a leader in making biochar from crop residues and our partnership with them is very strategic. We look forward to combining our new improved straw harvesting technology with their scaled-up biochar production. It will be a step change, creating a new, more efficient system for carbon negative energy and soil improvement for rural communities across Asia." Vidyut Mohan who founded Takachar said: “We are excited to partner with Aston University and Straw Innovations. “Our combined solutions can significantly move the needle in reducing crop residue collection costs and biochar production costs for carbon removal." Notes to Editors Rice straw is a crop waste byproduct and each year across Asia 300 million tonnes of it go up in smoke when burnt after harvest https://tinyurl.com/2afjhhsj To read The greenhouse gas performance and climate change mitigation potential from rice straw biogas as a pathway to the UN sustainable development goals visit https://www.sciencedirect.com/science/article/pii/S0961953424000254, Biomass and Bioenergy Volume 182, March 2024, 107072 Mirjam Röder and Patricia Thornley Energy & Bioproducts Research Institute (EBRI), College of Engineering and Physical Sciences, Aston University, Aston Triangle, Birmingham, B4 7ET, United Kingdom Craig Jamieson Straw Innovations Ltd., Lawes Open Innovation Hub, Rothamsted Research, West Common, Harpenden, HERTS, AL5 2JQ, United Kingdom https://doi.org/10.1016/j.biombioe.2024.107072 About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
Homes heated by human sewage could be a reality thanks to Aston University
Project to transform sewage sludge into clean water and energy awarded a share of £4.5 million by Ofwat Involves extracting energy from the waste produced during sewage and water treatment Gases obtained can be used to power engines or heat people’s homes. An Aston University project that could transform sewage sludge into clean water and energy has been awarded a share of £4.5 million by Ofwat. The University project with engineering consultancy ICMEA-UK involves extracting energy from the waste produced during sewage and water treatment and transforming it into hydrogen and/or methane. The gases can then be used to power engines or heat people’s homes. The aim is to create a sustainable and cost-efficiently run wastewater processes, plus extra energy. The initiative was one of ten winners of Ofwat’s Water Discovery Challenge, of which the Aston University scientists and two industrial partners have been awarded £427,000. Dr Jude Onwudili based at Aston University’s Energy and Bioproducts Research Institute (EBRI) is leading the team of scientists who will work with the partners to develop a trial rig to transform solid residues from wastewater treatment plants to hydrogen and/or methane. The two-stage process will involve the initial transformation of organic components in the sludge into liquid intermediates, which will then be converted to the fuel gases in a second stage. The project is called REvAR (Renewable Energy via Aqueous-phase Reforming), and Dr Onwudili will be working with lead partner and engineering consultancy company ICMEA-UK Limited and sustainable infrastructure company Costain. REVAR combines the use of hot-pressurised water or hydrothermal conditions with catalysts to achieve high conversion efficiency. The technique can treat sewage sludge in just minutes, and it is hoped that it will replace existing processes. In 2013, a Chartered Institution of Water and Environmental Management report stated that the sector is the fourth most energy intensive industry in the UK. Dr Onwudili said: “This project is important because millions of tonnes of sewage sludge are generated in the UK each year and the water industry is struggling with how to effectively manage them as waste. “Instead, they can be converted into valuable feedstocks which are used for producing renewable fuel gases, thereby increasing the availability of feedstocks to meet UK decarbonisation targets through bioenergy. “We will be taking a waste product and recovering two important products from it: clean water and renewable energy. Overall, the novel technology will contribute towards meeting UK Net Zero obligations by 2050 and ties in with the University’s purpose to make our world a better place through education, research and innovation.” The Water Discovery Challenge aims to accelerate the development and adoption of promising new innovations for the water sector. Over the next six months, winners will also receive non-financial support and will be able to pitch their projects to potential water company partners and/or investors. The 10 winning teams are from outside the water industry and were chosen because of their projects’ potential to help solve the biggest challenges facing the sector. The competition is part of the Ofwat Innovation Fund, run by the water regulator Ofwat, with Challenge Works, Arup and Isle Utilities and is the first in the water sector to invite ideas from innovators across industries. Helen Campbell, senior director for sector performance at Ofwat, said: “This competition was about reaching new innovators from outside the sector with different approaches and new ideas, and that’s exactly what the winners are doing. “The products and ideas recognised in this cross-sector challenge will equip water companies to better face challenges of the future – including achieving sustainability goals and meeting net zero targets – all while providing the highest-quality product for consumers.” ENDS A Blueprint For Carbon Emissions Reduction in the UK Water Industry The Chartered Institution of Water and Environmental Management https://www.ciwem.org/assets/pdf/Policy/Reports/A-Blueprint-for-carbon-emissions-reductions-in-the-water-industry.pdf Ofwat Innovation Fund Ofwat, the Water Services Regulation Authority for England and Wales, has established a £200 million Innovation Fund to grow the water sector’s capacity to innovate, enabling it to better meet the evolving needs of customers, society and the environment. The Innovation Fund, delivered in partnership with Challenge Works (formerly known as Nesta Challenges) and supported by Arup and Isle Utilities, is designed to complement Ofwat’s existing approach to innovation and to help deliver against Ofwat’s strategy which highlights the role of innovation in meeting many of the challenges the sector faces. About ICMEA-UK Based in Sheffield, in the North of England, ICMEA-UK is the UK arm of an established Italian innovative engineering company - ICMEA SRL. They are an innovative Engineering consultancy company, and work in partnership with a range of other organisations to provide innovative, bespoke solutions to problems where an Engineering solution is required. About Costain Costain helps to improve people’s lives by creating connected, sustainable infrastructure that enables people and the planet thrive. They shape, create, and deliver pioneering solutions that transform the performance of the infrastructure ecosystem across the UK’s energy, water, transportation, and defence markets. They are organised around their customers anticipating and solving challenges and helping to improve performance. By bringing together their unique mix of construction, consulting, and digital experts they engineer and deliver sustainable, efficient, and practical solutions. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
National Teacher's Day is tomorrow! Covering? let us help!
Celebrating National Teacher's Day is not just about recognizing the individuals who dedicate their lives to education; it's a moment to reflect on the pivotal role teachers play in shaping society's future. From instilling knowledge and critical thinking skills to fostering creativity and empathy, educators mold the next generation. The significance of this day extends beyond the classroom, touching upon broader themes that resonate with the public: The evolving landscape of education in a digital age Challenges and innovations in teaching methods and curricula The impact of teachers on students' mental health and well-being Addressing inequalities in access to quality education The role of teachers in promoting diversity, equity, and inclusion Supporting and empowering educators amidst changing societal needs As we commemorate National Teacher's Day, it's an opportune moment to delve into these critical issues and highlight the invaluable contributions of teachers in shaping a brighter future for all. Connect with an Expert about Education and Teaching in America: Kitty Kelly Epstein, Ph.D. Faculty Trustee + Doctoral Faculty - School of Leadership Studies · Fielding Graduate University Brendan Cantwell Associate Professor · Michigan State University Kristina R. Llewellyn Associate Professor, Department of Social Development Studies · Renison University College, University of Waterloo Amanda L. (Glaze) Townley Associate Professor · Georgia Southern University Marta Baltodano Professor Emeritus · Loyola Marymount University To search our full list of experts visit www.expertfile.com Photo Credit: Kenny Eliason
Ready for takeoff! The Starliner is set for its first mission to the ISS
Since 2011, any American astronaut looking to get to or from the International Space Station (ISS) had to lift off from the Baikonur Cosmodrome, a spaceport operated by Russia within Kazakhstan. It was the only way to get up into space - for now. It's why almost a decade ago private sector companies Boeing and SpaceX were engaged by NASA to develop a new way to get to the ISS from American soil. All of that is about to change, and all eyes have been on Boeing's Starliner as it readies to take flight with a crew for the first time. Florida's Tech's Don Platt , the Director of the Spaceport Education Center, has also been busy as the media coverage has been intense. “In this case, NASA is truly buying a service and it’s up to the company to get it all right. With just some oversight," said Don Platt, of Florida Tech. Starliner rolled out to Launch Complex 41 in the early morning on Tuesday. It will be positioned atop a ULA Atlas 5 rocket for the planned liftoff on May 6 from the Cape Canaveral Space Force Station. As Platt explained, Starliner is a critical second option for NASA. “With all the success of SpaceX has had recently, we can’t simply rely on SpaceX to provide all services to the American space program," Platt said. This is the first flight of Starliner with a crew onboard so it’ll be the first time for it to fly in this configuration. During these test missions, there are always lessons to be learned. “We are all aware of some of the issues the Boeing company has experienced in the last couple of years. And to have a successful test flight here with astronauts onboard is a definite plus from PR aspect,” Platt said. Two seasoned NASA astronauts will be the first to take a ride in Starliner up to the ISS; Suni Williams and Barry “Butch” Wilmore. They’ll be up there for eight days on this test mission and if all goes well, the first Starliner mission on NASA crew rotation up to the ISS will come next spring. -- April 16 - NBC News Getting to the ISS, Moon and even Mars are getting a lot of attention lately. If you're a journalist look to cover the topic, let us help. Dr. Don Platt's work has involved developing, testing and flying different types of avionics, communications, rocket propulsion systems as well as astrobiology/biotechnology systems and human deep space exploration tools. Don is available to speak with media anytime. Simply click on the icon below to arrange an interview today.
Sunday is Cinco de Mayo. Do you know the history behind the day?
Celebrated annually on May 5th, Cinco de Mayo commemorates the Mexican army's victory over French forces at the Battle of Puebla in 1862. While often associated with festive gatherings and cultural celebrations, Cinco de Mayo also holds significant relevance beyond its historical origins, offering various story angles that appeal to a broad audience. Cultural significance and heritage preservation: Explore the historical context of Cinco de Mayo and its importance in Mexican culture, highlighting the traditions, food, music, and art associated with the holiday. Immigration and identity: Examine how Cinco de Mayo is celebrated in different parts of the world, particularly in the United States, and its role in shaping the Mexican-American identity and fostering cross-cultural understanding. Political implications and national pride: Investigate the political undertones of Cinco de Mayo, considering its significance in Mexican nationalism and its portrayal in international relations. Economic impact and tourism: Analyze the economic implications of Cinco de Mayo festivities, including the boost in tourism, sales of Mexican-themed products, and the commercialization of cultural heritage. Education and historical awareness: Discuss the educational value of Cinco de Mayo in schools and communities, examining how it promotes historical awareness, tolerance, and multiculturalism. Social justice and activism: Explore how Cinco de Mayo intersects with social justice movements, addressing issues such as immigration reform, cultural appropriation, and representation in media and politics. By covering these angles, journalists can provide their audiences with a deeper understanding of Cinco de Mayo beyond its surface-level festivities, fostering meaningful dialogue and engagement with the holiday's historical, cultural, and societal significance. Connect with an Expert about Cinco de Mayo: Margarita R. Ochoa Associate Professor and Associate Chair of History · Loyola Marymount University Timothy Matovina Chair, Department of Theology · University of Notre Dame Rodrigo Vargas Professor, Ecosystem Ecology and Environmental Change · University of Delaware Heather Chiero, PhD Associate Professor of History, Anthropology and Philosophy · Augusta University To search our full list of experts visit www.expertfile.com Photo Credit: Daniel Lloyd Blunk-Fernández