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Managed retreat: Could this "extreme" move be one of the best ways of dealing with climate change?

Climate change is wreaking havoc on every part of the world right now. Coastal towns are seeing more consistent floods, inland cities are being plagued by droughts and fires and regions unaccustomed to deadly high temperatures are struggling to adapt.  A.R. Siders, assistant professor in the Biden School of Public Policy and Administration and the Department of Geography and a core faculty member of the Disaster Research Center, looks at climate change and the impact it is having on communities.  One solution she poses for regions being pummeled by climate change is managed retreat. The idea is to plan an exit strategy for a community before these life-altering events occur. One such example is Valmeyer, Ill. In 1993, back-to-back floods swamped the town, officials simply moved their residents to higher ground. Siders can discuss the advantages to this seemingly extreme move and other ways communities can deal with climate change. She has been featured in multiple national outlets including The New York Times, NPR and Vice. She is available for interviews. Click "View Profile" to connect with her. 

COVID-19 cases on the rise in the U.S., Japan and the Dominican Republic. Are we on the cusp of another phase of the pandemic?

With tourism, concerts and other forms of recreation experiencing blockbuster summers, it seems almost hard to believe that we were wearing masks, quarantining and dealing with other COVID-19 restrictions as recently as a year ago. But according to Jennifer Horney, professor and founding director of the University of Delaware's epidemiology program, the virus is far from gone, with waves hitting Japan and the Dominican Republic and a rise in cases in the southern part of the United States. In addition to providing expert analysis for national media on the pandemic, Horney focuses on the impacts of natural disasters on public health, as well as linkages between disaster planning and the actions communities and individuals take to prepare, respond and recover. A core faculty member with UD's Disaster Research Center, Horney has trained rapid response teams around the world to respond to outbreaks of novel and reemerging diseases, such as Influenza A H1N1.  She recently published "The COVID-19 Response: The Vital Role of the Public Health Professional," which emphasizes the critical roles that the public health workforce played on the frontlines of the response to the COVID-19 pandemic.

Sorting through the socials: Augusta University expert explains why students need more literacy and awareness when it comes to social media

In this day and age, people of all ages are often on social media. While most of the platforms can be engaging for the good, there are always bad actors out there passing along misinformation. That’s the type of content younger students need to be aware of, according to an Augusta University faculty expert. Stacie Pettit, PhD, program director of the Master of Education in Instruction in the College of Education and Human Development, suggests there needs to be more media literacy and awareness of social media taught to students. With so many videos and posts claiming to be informative, how is one supposed to discern what is factual and what is not? Pettit feels people need to be more aware of how to tell when something is legit as opposed to something that is inaccurate. “Knowing what legitimate research is and what’s not, especially in this political climate, it can be tough to tell,” said Pettit. “More can be done in them understanding how deep it goes and what you search for, you’re going to get things that are skewing your mind to what you already want to believe. I feel like that component can be deeper.” Pettit realizes younger students know how to use social media, but using it in a responsible way can be just as important. People may post videos claiming one thing, but without fact checking, it may be inaccurate and can be a dangerous tool to mold a younger person’s mind. “If you already have your mind made up about something, you’re going to find things. It’s like the old phrase, ‘If you’re looking for a yellow cab, you’re going to find a yellow cab.’ This may be your context, your culture that you’re coming from, but put yourself in this place, how might they feel? Knowing there isn’t just one way to think about something, it’s not just a black and white answer to all these critical issues is important,” Pettit added. She knows it’s of the utmost importance for students to realize that every talking head they see in a video on social media isn’t always speaking the truth. Fact checking, finding another source to support a view and paying attention to the source in the first place can be key pieces of the puzzle students can use to find out the legitimacy of a post from the start. Amid all the misinformation, there are still plenty of legitimate uses for social media platforms. “There’s definitely educational and helpful things on YouTube. I encourage my kids a lot to go there because I’m trying to teach them to be more independent. She’s often like, ‘I don’t know how to do that’ but I tell her to find a video; this is what you’re going to have to do in college,” she said. If you're a journalist covering education and the impacts social media has on students,  then let us help. Stacie Pettit, PhD, is a respected leader in middle level teacher education and meeting the needs of marginalized young adolescents. She's available to speak with media; simply click on her icon now to arrange an interview today.

Georgia Southern University announces Michael Huggins, Ph.D., as new dean of the College of Science and Mathematics

Michael Huggins, Ph.D., will join Georgia Southern University on August 1 as the Dean of the College of Science and Mathematics. “I am excited to welcome Dr. Huggins to our academic leadership,” said Provost and Vice President for Academic Affairs Carl Reiber, Ph.D. “Dr. Huggins has a distinguished career filled with research, service and mentorship. He will be a valuable partner as we move forward with our leadership goals. He brings with him the working knowledge of how to lead a College, along with the foundations needed to advance our research mission.” Huggins comes to Georgia Southern from Tarleton State University, where he has served as a dean since 2020. He led three academic departments with nine undergraduate degree programs and three master’s degree programs. While serving as dean at Tarleton State, Huggins established a $15 million College of Science and Mathematics (COSM) fundraising initiative. He also led efforts to improve COSM First-Time-In-College (FTIC) retention rates resulting in an improvement from 67.3% COSM FTIC retention for the Fall 2019 cohort to 71.7% retention rate for the Fall 2021 COSM FTIC cohort; a 6.5% improvement in just two years. “I am excited to join the Georgia Southern team,” Huggins said. “I look forward to working with the faculty and staff to develop initiatives that support the growth of the College of Science and Mathematics and to ensure the success for all students during their time at the University and beyond.” Huggins holds a B.S. in Chemistry from the University of West Florida, a Ph.D. in Chemistry from University of Nevada, Reno and completed his postdoctoral at University of Texas at Austin. He is also a graduate from the Harvard University Institute for Management and Leadership in Education. To connect with Michael Huggins or to learn more about Georgia Southern University — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Georgia Southern University names David Owen as new dean of the College of Arts and Humanities

David Owen, Ph.D., will join Eagle Nation on July 1 to serve as the new Dean of the College of Arts and Humanities (CAH). “I am pleased to welcome David to Georgia Southern as the next generation of leadership for the College of Arts and Humanities,” said Provost and Vice President for Academic Affairs Carl Reiber, Ph.D. “David brings with him a wealth of knowledge and understanding in analytical and philosophical foundations that will prepare our students for vital roles in their professional communities.” Owen comes to Georgia Southern from the University of Louisville, where he has served as the interim dean of the College of Arts and Sciences since 2020. Among his many achievements, he transitioned the college to a new enrollment-based budget model, led the development of a three-year retention plan, and led morale improvement efforts among the College. While interim dean, Owen oversaw a budget of $62 million, including $4.8 million in funded research grants and a fundraising campaign that raised $4.3 million in 2021-2022. Prior to becoming interim dean, he was the chairperson of the Department of Philosophy at the University of Louisville. He is a three-time alumnus of the University of Illinois at Chicago, where he received his B.A., M.A. and Ph.D. “I am truly excited to be joining Georgia Southern as dean of the College of Arts and Humanities,” said Owen. “In my meetings, I found the faculty and staff of the College to be extraordinarily talented, and deeply committed to student success. The importance of the arts and humanities to a vibrant civic culture has never been more clear, and I look forward to working with the faculty and staff in CAH, Provost Reiber, colleagues from across campus, and alumni and friends of the college to advance the impact CAH has on students’ lives, on the wider community, and on civic culture.” To connect with David Owen or to learn more about Georgia Southern University — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Georgia Southern professor earns Fulbright US Scholar Award for 2023-2024

A noted Georgia Southern University public health professor has earned a Fulbright U.S. Scholar Program award in All Disciplines to Latvia for the 2023-2024 academic year from the U.S. Department of State and the Fulbright Foreign Scholarship Board. Yelena N. Tarasenko, DrPH, is a professor in the Department of Biostatistics, Epidemiology and Environmental Health Sciences at Georgia Southern’s Jiann-Ping Hsu College of Public Health. Her Fulbright project is titled “Strengthening research and teaching capacity in cancer prevention globally.” She will collaborate with personnel and students at the Faculty of Medicine and Institute of Clinical and Preventive Medicine at the University of Latvia, as well as colleagues at the International Agency for Research on Cancer to help improve cancer care coordination and screening in Latvia and 14 European countries participating in the “Towards gastric cancer screening implementation in the European Union” project. Given Tarasenko’s expertise in legal and cancer epidemiology, she will engage in (i) implementation research focused on cancer screening and patient navigation, and (ii) teaching activities focused on fostering research productivity (e.g., guest lecturing, curriculum development, advising, and mentoring). Tarasenko is among more than 800 U.S. citizens who will teach or conduct research abroad for the 2023-2024 academic year through the Fulbright U.S. Scholar Program. Fulbright scholars engage in cutting-edge research and expand their professional networks, often continuing research collaborations started abroad and laying the groundwork for forging future partnerships between institutions. Upon returning to their home countries, institutions, labs and classrooms, they share their stories and often become active supporters of international exchange, inviting foreign scholars to campus and encouraging colleagues and students to go abroad. As Fulbright Scholar alumni, their careers are enriched by joining a network of thousands of esteemed scholars, many of whom are leaders in their fields. Notable Fulbright alumni include 62 Nobel Prize laureates, 89 Pulitzer Prize recipients, 78 MacArthur Fellows and 41 who have served as a head of state or government. Since 1946, the Fulbright Program has provided more than 400,000 participants from over 160 countries – chosen for their academic merit and leadership potential – with the opportunity to exchange ideas and contribute to finding solutions to challenges facing our communities and our world. “This is a wonderful validation of Dr. Tarasenko’s scholarship and expertise, and another example of Georgia’s Southern’s expanding reputation for public-impact research,” said Carl Reiber, Ph.D., Georgia Southern University provost and vice president for academic affairs. “Fulbright scholars are among the world’s most talented academicians, and we congratulate Dr. Tarasenko for this achievement.” More than 800 U.S. scholars — faculty members, artists, and professionals from all backgrounds — teach or conduct research overseas through the Fulbright U.S. Scholar Program annually. In addition, over 2,000 U.S. students, artists, and early career professionals from all backgrounds in more than 100 different fields of study receive Fulbright U.S. Student Program awards annually to study, teach English, and conduct research overseas. “I’m excited to help expand our expertise on global health and develop a relationship with the only classical university in Latvia,” Tarasenko said. “This proposed project meets the university’s strategic pillars, as its leadership looks for ways to create and encourages opportunities for the exchange of teaching, research, scholarship, and professional development. It also meets the Jiann-Ping Hsu College of Public Health’s values and goals in terms of thinking globally and acting locally.” The Fulbright Program is the U.S. government’s flagship international educational exchange program and is supported by the people of the United States and partner countries around the world. The Fulbright Program is funded through an annual appropriation made by the U.S. Congress to the U.S. Department of State’s Bureau of Educational and Cultural Affairs. Participating governments and host institutions, corporations, and foundations around the world also provide direct and indirect support to the Program. In the United States, the Institute of International Education supports the implementation of the Fulbright U.S. Student and Scholar Programs on behalf of the U.S. Department of State, including conducting an annual competition for the scholarships. For more information about the Fulbright Program, visit https://fulbrightprogram.org. To connect with Yelena N. Tarasenko — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Georgia Southern adding two engineering doctorates this fall

Georgia Southern University is launching two new engineering doctorates – a Ph.D. in applied computing degree and a Ph.D. in engineering – after approval of the programs this week from the University System of Georgia’s Board of Regents. With almost 4,000 students in its programs, Georgia Southern’s Allen E. Paulson College of Engineering and Computing identified the need for the new graduate degrees to sustain growth in the discipline, continue to aid workforce development in the region, add substantially to the university’s research capabilities, and provide additional teacher-scholars for Georgia. “In line with Georgia Southern’s Strategic pillars, the new Ph.D. programs will greatly enhance the University’s research capabilities and further advance key partnerships in the region,” said Carl Reiber, Ph.D., Georgia Southern’s provost and vice president for academic affairs. “A strong Ph.D. program improves faculty recruiting and is a prerequisite for applying for research grants from sources such as the National Science Foundation, the National Institutes of Health, the Department of Energy and the Department of Defense.” The proposed engineering Ph.D. program will have concentrations in civil, electrical, advanced manufacturing and mechanical engineering, and will fuel future multidisciplinary research synergies with other departments and centers within Georgia Southern in fields such as natural sciences, environmental sustainability, public health and education. Greater scholarly collaborations with sister institutions within the university system and beyond are also envisioned. The Ph.D. in engineering program will have a positive impact on the economic and technological development of Southeast Georgia, contributing significantly to the growth of the I-16 technology corridor. The Ph.D. in applied computing degree program will be offered jointly by the Department of Computer Science and the Department of Information Technology within the Allen E. Paulson College of Engineering and Computing at Georgia Southern Universit. The program will provide students with the requisite foundation to conduct basic and applied research to solve advanced technical problems in computing foundations, cybersecurity and machine learning. The program aims to promote the education of individuals who will become exceptional researchers, high-quality post-secondary educators, and innovative leaders and entrepreneurs in the field of applied computing. It will advance research and the generation of new knowledge in applied computing and support the growing knowledge-based economy in Southeast Georgia. The mission of the Ph.D. in applied computing degree program is to ensure student, graduate and faculty success by preparing graduates with the skills and depth of knowledge to advance the computing disciplines through application and scholarship. It will mentor students who will support faculty in their scholarly pursuits as they prepare to assume professional computing and computing-related positions that utilize their applied technical skills, problem-solving aptitude and scholarly abilities upon graduation. “The addition of these two new degree programs is part of Georgia Southern University’s commitment to be a world-class institution that provides a population of advanced graduates who can contribute to regional economic development and public-impact research,” Reiber said. “The programs will enhance the vitality and growth of the bachelor’s and master’s computer science and information technology degree programs by expanding the academic and research missions of the Allen E. Paulson College of Engineering and Computing." For more information about these new engineering doctorates coming to Georgia Southern this fall research or to speak with Carl Reiber, Ph.D., Georgia Southern’s provost and vice president for academic affairs — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Augusta University’s Medical College of Georgia to open new four-year campus at Armstrong Campus of Georgia Southern University in Savannah

Health Professions Academic Building on the Armstrong Campus in Savannah Georgia’s only public medical school has received funding approval to open a new four-year campus in Savannah, an expansion that will provide greater access to education and training for medical students and ease the state’s ongoing shortage of physicians. The new campus of Augusta University’s Medical College of Georgia (MCG) is expected to enroll its first students on the Armstrong Campus of Georgia Southern University by Fall 2024, pending approval by the Liaison Committee on Medical Education, the accrediting body for medical schools in the U.S. and Canada. The campus will be located in the existing Armstrong Center and the Health Professions Academic Building of Georgia Southern’s Waters College of Health Professions. Located down the street from Savannah’s St. Joseph’s Hospital, it would be MCG’s third four-year campus in Georgia. The MCG educational experience is anchored at its main campus in Augusta, with another four-year campus located in Athens in partnership with the University of Georgia. “Georgia ranks 40th in the nation for both the number of active physicians and the number of primary care doctors,” Georgia House Speaker Jon Burns said. “Georgians experience this reality every day. Increasing opportunities within the University System of Georgia allows Augusta University’s Medical College of Georgia to educate and train more students and meets a clear need to make sure our communities receive better health care. Georgia needs more doctors, and I’m proud we are making this investment in our future.” The Board of Regents of the University System of Georgia (USG) on Tuesday approved $1.7 million for renovations at Georgia Southern’s Armstrong Campus to help make the new campus a reality. The money was included in the fiscal year 2024 state budget passed earlier this year by the Georgia General Assembly and signed by Gov. Brian Kemp on May 5. “We’re grateful to Governor Kemp, Speaker Burns, Lt. Gov. Jones and the General Assembly for their support in helping MCG and the university system expand one of the best public medical colleges in the nation and help get more doctors into our local communities,” USG Chancellor Sonny Perdue said. Four-year campuses provide the full spectrum of medical education, from basic sciences to clinical experiences. “This campus expansion is a momentous milestone for Augusta University and the Medical College of Georgia, standing as a testament to the unwavering support we have received from Speaker Burns, state Rep. Butch Parrish, Governor Kemp, the entire General Assembly and Chancellor Perdue,” said Augusta University President Brooks A. Keel, PhD. “Through this collaboration, we are forging a brighter future for health care in Georgia and fulfilling our shared commitment to producing more doctors for our state. I extend my deepest gratitude to all those who have championed this vision, including St. Joseph’s/Candler Health System, whose exceptional partnership has provided invaluable clinical experiences for our students. Together, we are bolstering the state’s medical community and strengthening Southeast Georgia’s access to quality health care.” MCG’s statewide educational model also has students learning at two-year, clinically focused regional campuses in every corner of the state, including the Southeast Campus, established in 2011 and based at St. Joseph’s/Candler in Savannah, and Southeast Georgia Health System in Brunswick. Other regional campuses include the Southwest Campus based in Albany and the Northwest Campus based in Rome. “This partnership with Augusta University and the Medical College of Georgia is another example of how together, the governor, our legislators, the University System of Georgia and Georgia Southern University are collaborating to meet the growing needs of Southeast Georgia,” added Georgia Southern University President Kyle Marrero. “These programs on our Savannah campus further Armstrong’s history of being a leader in training health care professionals and complement our efforts to expand nursing education and develop our future physician assistant program.” Through this partnership, Georgia Southern is providing approximately 23,000 square feet of instructional and lab space in its Armstrong Center and the Waters College of Health Professions’ Health Professions Academic Building. This includes 10,000 square feet of dedicated student group workspace and faculty and staff offices and 13,000 square feet of shared anatomy lab and large classroom space. The renovations include the creation of a new anatomy lab within the Health Professions Building, as well as minor renovations and new furniture, fixtures and equipment for the student group workspace and faculty and staff offices. The new campus would allow MCG to accept 40 more students per year, increasing its class size, already one of the nation’s largest, to 304 students per class. “As the state’s only public medical school, it is both our responsibility and commitment to produce more doctors for Georgia, and this growth in our class size is one way we can fulfill what I consider to be our most critical mission” said MCG Dean David Hess, MD. “This expansion would not be possible without the support of Governor Kemp, the Georgia Legislature, the University System of Georgia, Augusta University President Brooks Keel, and our colleagues at Georgia Southern University. I am also thankful for the unwavering support of St. Joseph’s/Candler Health System, including its CEO Paul Hinchey and chief medical officer Dr. Julia Mikell, a 1976 MCG graduate. Physicians and staff at St. Joseph’s/Candler have been exceptional educational partners, serving as a home base for our Southeast Campus, and providing rich clinical experiences for our third- and fourth-year students, for well over a decade. I know that commitment will extend to students at this new four-year campus.” “This is a sentinel event not only for the future of health care in Georgia, but also for Savannah and the region,” added Paul P. Hinchey, president and CEO of St. Joseph’s/Candler. “We have had a great relationship with MCG for more than a decade and our physicians have been instrumental as faculty in teaching third- and fourth-year students in Savannah. SJ/C has also served as a longstanding clinical site for nursing students from Georgia Southern and from the Armstrong campus. Creating a four-year medical school campus in Savannah will strengthen the medical community in Savannah and throughout Southeast Georgia. I want to thank Speaker Burns, Dr. Hess and the University System of Georgia for making this great vision a reality.” “I am excited to help build a campus that will continue MCG’s mission of educating the next generation of physicians,” said Elizabeth Gray, MD, associate dean at MCG’s Southeast Campus, based in Savannah and Brunswick. “I am confident that Georgia Southern will be an exceptional educational partner, and am excited to continue working with the leadership, physicians and staff at our longtime partners St. Joseph’s/Candler to help increase the number of physicians in this area of the state and beyond.” Interested in learning more? For more information about this exciting new development — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Aston University appoints new Deputy Vice-Chancellor Academic

Professor Osama Khan has nearly 20 years’ experience as an academic leader and innovator He will lead academic strategy, new educational model and student experience strategy in line with Aston 2030 Strategy Osama will join Aston University in October 2023. Aston University has appointed Professor Osama Khan as its new Deputy Vice-Chancellor Academic. With a successful career in higher education for nearly 20 years, Professor Khan will be joining Aston University from the University of Surrey where he is currently Pro-Vice-Chancellor Academic, leading on education strategy, teaching excellence and student learning experience. In his new role, he will play a central part in the development of Aston University’s academic strategy in line with the University 2030 Strategy. Responsibilities will include leading the University's academic portfolio incorporating education, curriculum, digital offerings, careers and placements, library and information services, student experience and services. Educated at Independent University, Bangladesh, University of Surrey and University of Cambridge, Osama began his academic career as a lecturer (and then senior teaching fellow) at University of Surrey in 2004. He moved to Solent University in 2012, where he held a variety of roles including director of learning and teaching at Solent Learning and Teaching Institute. He was appointed the first Pro Vice-Chancellor, Students and Teaching at Solent University leading on curriculum, digital services, learning space transformation. He was appointed as Vice-Provost, Education at University of Surrey in 2019. Subsequently his remit extended to form the Pro Vice-Chancellor, Academic portfolio with responsibility for education, curriculum, student services, digital transformation, and learning spaces. He has 25 years of teaching experience in corporate finance at various renowned universities. Professor Aleks Subic, Vice-Chancellor and Chief Executive of Aston University, said: “I am delighted to welcome Osama to Aston University and the executive team at a crucial time when we are shaping our bold strategy for 2030 and beyond. “Osama is a proven academic leader and innovator, who has who has achieved sector leading outcomes in student experience and educational quality. His strong commitment to values-based leadership is aligned well with our approach to working with our people and the diverse communities we serve. “I look forward to working with Osama to position Aston University as the leading university in the United Kingdom for student experience, employability and social mobility.” Professor Osama Khan said: “Aston University's unwavering commitment to academic excellence, coupled with its dedication to equality, diversity and inclusion, resonates deeply with me. Moreover, I commend Aston University's efforts in narrowing the awarding gaps, striving for equity in education and promoting fairness in the academic journey, for it is through education that we empower generations and create lasting impact. “I am honoured to join this creative institution as its next Deputy Vice-Chancellor Academic, where we will prioritise inclusive education and foster an environment where every individual can thrive and succeed. “I eagerly look forward to working with our exceptional faculty, dedicated staff, and talented students to shape the next chapter of excellence through the new Aston University 2030 strategy. Together, we will transform lives, foster innovation and forge a path towards a brighter tomorrow." Professor Khan will be taking up his post in October 2023.

Expertise Marketing and Content Marketing - Is There a Difference?

We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our academic clients don’t refer to what they do as “content marketing.” But corporate customers are well acquainted with the importance of developing content to build reputation, relationships and revenue. Adding to the confusion are all the names that are bantered about by marketing departments and agencies - There’s inbound marketing popularized by companies such as Hubspot. And there are more bespoke “Thought Leadership” programs that are often developed by outside agencies such as Weber Shandwick and Edelman. While there are a lot of common elements to these programs there are some important differences that we focus on when developing and launching Expertise Marketing programs with our institutional and corporate clients. Here’s a deeper dive to help you better understand the value of Expertise Marketing. Introducing Expertise Marketing Expertise marketing is the practice of making the knowledge and skills of your human resources more visible to your partners and audiences. It draws attention to the value that your people can bring as brand ambassadors and strategically leverages the work your experts are doing to tell a more personal story. In many cases, expertise marketing can also be used to showcase your strengths in research and innovation. Creating a stronger digital presence, expertise marketing more effectively uses your channels to connect with audiences such as media, customers, partners and donors. It builds a sense of trust with your customers and above all else, it helps establish your reputation as an industry leader. ex•per•tise mar•ket•ing 1. The practice of collectively promoting an organization’s experts as brand ambassadors to demonstrate their skills or knowledge. 2. Best practices to publish and connect The Value of Expertise Marketing Reputation - Positions research, client work, thought leadership perspectives and achievements in the context of relevant topics that are in the news. Market Awareness - Expertise marketing makes it easier for key audiences to find expert content and people in search engines and on the organization’s website. Audience Engagement - Provides more intuitive search features for visible content which can be expanded to include assets such as video, social, and publications to drive richer conversations with audiences. Metrics on performance in areas related to expert development, content contribution and audience engagement page views and inquiries can be tracked. Demand Generation -  Increased number of direct leads/ inquiries from audiences such as: Customers/Students Industry Partners Alumni Donors Media New Employee Recruits Conference Organizers Talent - Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content while improving recruitment and retention of talent. Internal Collaboration - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts. Provide a faster, more efficient way to generate content for breaking news and events. Content Contribution - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases. Efficiency - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations. Leverage Current and Future Infrastructure - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (such as WordPress™) and marketing automation systems (such as Hubspot) How is Expertise Marketing Different from Content Marketing? A More Human Approach: People buy from people. That’s why content that is more personalized and attributed to specific experts who are well-identified as expert sources is far more trusted than most company-sponsored content. A More Collaborative Process that Engages Employees: A more structured “win-win” model empowers experts to contribute their knowledge. Expertise marketing is a proven way to build culture and celebrate diversity which assists with talent retention and recruitment. An Efficient Way to Create More Content to Boost SEO & Website Traffic: Engaging your experts creates a larger hub of “owned” content that is proven to boost PageRank in search engines and site traffic. Expert content is used by organizations to enhance their “About Us” page, staff/faculty/physician directories, newsroom pages, research pages and speakers bureaus. Optimized Content Formats Better Connect with Audiences: A variety of short format, long format and visual content formats (such as expert profiles, blogs, Q&A and videos) are designed to engage specific audiences at various stages of the customer journey. Improved Calls to Action & Analytics Boost Demand Generation & Leads/Inquiries: Experts become more approachable as “lead magnets” that generate measurable inbound opportunities, avoiding common issues of lost customer leads due to poor processes and workflow. You might be surprised at how much value expertise marketing can bring to your organisation. The chances are, that the time you are currently spending on ineffective content marketing strategies will be greatly reduced with a redefined focus on expertise marketing. By putting the focus back on the skills and relevance of your experts, as people, you're not only making them more visible but also establishing your brand reputation which will simultaneously generate more leads and increase efficiency.