Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.

Fair Play: Sexual Violence and College Athletes
Since the 1990s, we have seen multiple high-profile, even fatal, cases of violence against women at the hands of male intercollegiate athletes. These events and others prompted the Office of Civil Rights to call upon universities to more appropriately investigate and sanction perpetrators of sexual assault. In April 2011, using Title IX as an imperative, the Office for Civil Rights issued a “Dear Colleague Letter” (DCL) as a call for universities to more swiftly and adequately address incidences of sexual violence by students. As universities started implementing or revamping programs to reduce sexual violence on campus, it became obvious there was a lack of current research on college athletics to inform their decisions. This led me to conduct my own research on sexual assault within intercollegiate athletics. I wanted to understand the ways in which former college athletes understand sexual assault, as well as their perceptions of their athletic department’s response to occurrences and prevention. My research on sexual violence was first published in 2015 and again in 2018. Based on this research, in 2017-2018, I implemented a sexual violence prevention program with athletes from a variety of sports: men’s and women’s basketball, wrestling, softball, football, and women’s golf and tennis. That program, Fair Play: Sexual Violence Prevention for Athletes, was created because many athletes are leaders on their campuses and in their communities. While some research shows that some male athletes may be at higher rates for perpetrating sexual assault, we know that the vast majority of athletes are good students who want to help keep their fellow teammates, students, and community members safe. Fair Play teaches athletes about sexual assault, consent, and rape culture in sports, helps them re-examine traditional gender norms and roles, and gives them tools and skills to intervene and stop sexual violence before it happens. With grant funding from the Ohio Department of Higher Education, we collaborated with Sexual Assault Response Network of Central Ohio (SARNCO) to facilitate Fair Play. Research done to assess the efficacy of the program is forthcoming in two journals. However, data indicates that, after participating in Fair Play, athletes are less likely to believe in rape myths, have a better understand of consent, and are able to identify and stop the spread of rape culture. In addition, Fair Play participants reported increased knowledge and ability to engage in bystander intervention, which is aimed at preventing violence before it happens. Fair Play is effective in its depth and breadth – participants attend 10 hours of programming – as well as the unique and active learning environment targeted specifically for athletes. Kristy McCray, Ph.D., is an Otterbein assistant professor in sport management and a former rape crisis center executive director. McCray’s program focuses on college athletes as some research indicates that male intercollegiate athletes are more likely to hold sexually aggressive attitudes and behaviors. Click on her icon at the top to get in touch with Kristy.

Privilege Creates a Different Starting Line in “Race to the Jobs”
College is a unique microcosm of society where students from a variety of backgrounds come together in one place. Many times, students have not been exposed to people from backgrounds that differ from their own. I consider this an opportunity to teach my students at Otterbein University about social inequality and privilege. In my Sociology of Sport course, I illustrate to students that the societal “playing field” isn’t always equal for everyone in visible or obvious ways. I use athletics as an entry point to teach them about the different privileges – or disadvantages – each of us have. I take students to the football field, where everyone starts at the 25 yard line facing the end zone. Standing in the end zone, I represent each student’s dream job or career path. Then I proceed to read statements out loud – and if that statement applies to them, students take a step forward or step back, depending on the directions given. My statements range from “if you have immediate family members who are doctors, lawyers, or other professionals, take one step forward” to “if you were ever called names or ridiculed because of your race, ethnicity, or social class background, take one step backward.” Each of the statements read are beyond the students’ control. Once I’m through reading all of the statements, I ask students to look around, noticing who is in front of them, who is behind them. Then they sprint to my position, and the first one to reach me is the winner of the race, representing the competition to the dream job.. However, through this activity, it’s clearly seen that not everyone had the same advantages as the others. Before they begin the race to me in the end zone, ready to run toward their dream job, students are already noticing the advantages some have over others. It really begins to sink in once they look around and see how everyone is staggered across the field. There is no even starting line – we all start from positions on the field. This Race to the Jobs activity, originally conceived by social justice activist Paul Kivel, becomes a springboard in our class for a better understanding of our own privilege and how we can all help create more opportunities for those who need help to overcome an obstacle. Doing this active learning makes it that much more impactful and poignant. Taking a different approach to showing these issues can make a big difference in student’s perceptions. They open their minds up to new – and sometimes difficult or challenging concepts of privilege and oppression – becoming more self-aware. The students begin to see that, just as in our classroom discussions and course readings, not everyone can be a LeBron James, born into a relatively difficult situation, and rise to his level of success on luck or talent alone. We need to examine our own privilege because if we don’t know who we are, we will never see our blind spots. Kristy McCray, Ph.D., is an Otterbein assistant professor in sport management. Contact her if you have any questions or wish to arrange an interview by clicking on her icon at the top.

Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the time to break out the grills, load vehicles with coolers and food and games, and gather with friends for the time-honored tradition of tailgating. It’s a tradition that Baylor University’s Meredith David, Ph.D., assistant professor of marketing, and her husband, Luke Lorick, have been enjoying since their undergraduate years at the University of South Carolina. The couple partnered on a recent research project to better understand tailgating’s impact on relationships and well-being. David is known nationally for her studies of phone snubbing – “phubbing” – and smartphone addiction. Lorick owns and operates Tailgating Challenge, a website devoted to testing and reviewing tailgating equipment, and he launched National Tailgating Day, which is celebrated annually on the first Saturday of September. “I noticed how at tailgates people actually interact with each other and are not glued to their phones like we see in restaurants and many other settings,” David said. “This led us to combine our expertise to study the impact of tailgating together on well-being.” The researchers surveyed 143 tailgating adults (44 percent were female) who answered questions about their partners and their respect toward that person. The results show that individuals who tailgate with their significant other report higher levels of respect and relationship satisfaction, David said. The results of the study will be presented later this month at the Atlantic Marketing Association Conference. “Tailgating fosters the human-to-human, face-to-face interactions and connections that we as humans need but yet find hard to come by as a result of cellphones and ‘phubbing’ tendencies,” David said. With over 70 million people tailgating annually, spending on average $150 on each occasion, David said this research offers important guidance for marketers, particularly in terms of positioning strategies in marketing communications for tailgating-related products and events. “For example, in advertisements, marketers should focus on portraying couples, or even friends, tailgating together as this may resonate more and help build bonds with the products they sell and the markets they are reaching out to,” David said. David said she and her husband knew that tailgating strengthened their relationship, but they wanted to dig in to see if it was – or could be – helpful to others. “We have lived and experienced these effects ourselves, so we wanted to determine if this impacted others the same way,” she said. “We found that tailgating helps strengthen relationships, in part, by helping people escape the hustle and bustle of everyday life. They disconnect from their TVs, laptops and cellphones and make real connections with loved ones and friends.” ABOUT MEREDITH DAVID, PH.D. Meredith David, Ph.D., serves as assistant professor of marketing in Baylor University’s Hankamer School of Business. Her research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. She has also published research related to customized pricing tactics, interpersonal attachment styles and the pursuit of health goals. Her research appears in numerous professional and academic journals and she has been interviewed and quoted for her research in national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook, Consumer Reports and Health magazine. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

Super Bowl is over. Is it time to kick-off a healthier lifestyle?
The big game is over and football players have hung up their cleats for another season. Odds are just about everyone had their fill of food. And with that, perhaps it is time to put away the snacks and call time out on the junk food as well? In America, heart disease remains the leading cause of death for all adults in the United States. Most of these deaths could be prevented by simple changes to diet, lifestyle and increased physical activity. But it’s not as simple as it sounds. What to eat, when to eat and how to eat are all factors in changing habits and leading a healthier, longer life. Natalie Allen is a clinical instructor in biomedical sciences at Missouri State University. She is also the lead dietitian for all MSU athletes. She is an expert in this area and is available to speak to media. Click on Allen's icon to arrange an interview. Source:
Goizueta's Tom Smith says: “U.K. thinks it’s the Notre Dame football of the international trade community.” He can talk to why voters there think their choice will be a positive one -- and the future. Source:




