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Experts available to discuss vaping and new tobacco products
A host of new tobacco products, including e-cigarettes like JUULs, have entered the market in recent years, bringing new public health concerns with them. Researchers at the University of North Carolina at Chapel Hill are studying the health and societal impacts of emerging tobacco products. UNC-Chapel Hill experts are available to discuss topics including e-cigarettes’ health impacts, their failure as smoking cessation tools, the differences in how smoking and vaping affect the body, and e-cigarette explosions and the resulting chemical burn injuries. If you’d like to speak with an expert, call (919) 445-8555 or email mediarelations@unc.edu. Dr. M. Bradley Drummond is an associate professor of medicine at UNC School of Medicine and the director of the Obstructive Lung Diseases Clinical and Translational Research Center. He can discuss the health consequences of these new tobacco products and how they vary from traditional cigarettes. He can also discuss how these products exacerbate other conditions like chronic obstructive pulmonary disease, asthma and other chronic lung diseases. Dr. Adam Goldstein is a professor in the UNC department of family medicine, the director of tobacco intervention programs at UNC School of Medicine, and a member of UNC Lineberger Comprehensive Cancer Center. He can discuss the potential drawbacks versus any potential benefit of using these products as smoking cessation tools and can share evidence-based strategies to stop smoking. He can also speak to trends in teen tobacco use. Dr. Ilona Jaspers is a professor of pediatrics and microbiology & immunology, director of the Curriculum in Toxicology, and deputy director of the Center for Environmental Medicine, Asthma and Lung Biology all at the UNC School of Medicine, and professor of Environmental Sciences and Engineering at the UNC Gillings School of Global Public Health. She can discuss the current scientific understanding of the health effects of vaping or juuling, a subject on which she has published widely. Kurt Ribisl is a professor and chair of the department of health behavior at UNC Gillings School of Global Public Health and the program leader for Cancer Prevention and Control at UNC Lineberger Comprehensive Cancer Center. Ribisl specializes in tobacco policy and regulation and can speak to taxation, advertising and marketing of new tobacco products and recommendations for preventing youth access. Robert Tarran is a professor of cell biology and physiology at UNC School of Medicine, a member of UNC Marsico Lung Institute, and a member of UNC Lineberger Comprehensive Cancer Center. He can discuss the science of vaping, including how e-cigarettes impact a person’s lungs, including their genes and what happens to the lung’s immune system. He can also speak to the varying toxic effects of different e-cigarette flavors. Rebecca Williams is a research associate at UNC Lineberger Comprehensive Cancer Center. She is a leading expert on internet tobacco sales, age verification, technology and emerging tobacco products, including the wide variety of vaping devices available today. Her research has shown that online e-cigarette vendors routinely sold to minors, a finding that underscores the need for regulations requiring and enforcing age verification for the online sale of e-cigarettes. She can discuss the sales and marketing practices of websites that sell emerging tobacco products, and underage access to these online products.

Responding to increased pressure, Facebook has "doubled down" on identifying and removing posts by online extremists and the groups they use to share content. As noted in a recent NBC News article, these increased efforts include using artificial intelligence and machine learning to proactively identify and remove posts and groups that break the rules, and promoting tools that would hold group administrators more accountable for posted content." Megan Squire is a professor of computer science who has conducted extensive research tracking connections between online hate groups and how they leverage social media platforms to recruit new members and spread propaganda. Squire told NBC News that she's skeptical that even these more high-tech efforts will meaningfully curtail the activity of online extremists. “Same stuff, different day,” Squire told NBC News. “Just in the past month, I reported groups calling for a global purge of Islam, extermination of people based on religion, and calling for violence through a race war, and Facebook’s response was that none of these groups was a violation of community standards.” If Dr. Squire can assist with your reporting about social media and online extremism, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Squire is available for phone, email and broadcast interviews.

United Nations Climate Panel Issues Grim Report
The United Nations Climate Panel released a grim report on September 25, with lead author and French climate scientist Valerie Masson-Delmotte warning, "Climate change is already irreversible. Due to the heat uptake in the ocean, we can't go back." She shared (1) that seas are rising 2.5 times faster than the rate from 1900 to 1990, (2) that from 2006 to 2015, the ice melting from Greenland, Antarctica and the world's mountain glaciers has accelerated and they are now losing 720 billion tons of ice a year and (3) that marine animals are likely to decrease 15%, and catches by fisheries in general are expected to decline 21% to 24%, by the end of the century because of climate change. Villanova's Stephen M. Strader, PhD, a hazards geographer and atmospheric scientist, says because the earth is warming faster than previously thought we have to act now to curb global greenhouse gas emissions. "Unfortunately, there is a momentum to the climate system. Even if we 100% curb global greenhouse gas emissions immediately, we have committed to substantial global warming." Dr. Strader adds that an interesting note in the United Nations report is the indication that climate action is inseparable from sustainable development. The report mentions that an important aspect of climate change effects is their disproportionate impact on the poor and most vulnerable regions of the world. "Building more sustainable communities will not only reduce inequality and vulnerability," he says. "It will also help fight global climate change. They are hand in hand." "Climate change is an existential crisis to human beings everywhere, regardless of where you live," says Dr. Strader. "It is affecting and will continue to have consequences related to shelter, food and water—the basic necessities to sustain life. The lack of action by politicians, policy makers and the general public is alarming given the threat all of humanity is facing. The threat is not just 10 or 50 years from now, but today."

Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, led the study, “Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change,” which is published in the Journal of Cultural Marketing Strategy. Charlene A. Dadzie, Ph.D., assistant professor of marketing at the University of South Alabama, coauthored the research. The research sought to determine which health issues most concerned multicultural millennials and to gauge how effective media can be as a tool to address those issues and drive change. “This study finds that by bolstering self-identity and employing health ‘edutainment,’ it is possible to have a positive impact on the health intentions and behaviors of the millennial generation,” the researchers wrote. There are more than 92 million millennials (ages 20-34) in the United States today, the researchers observed. More than 9 million of those are identified as being overweight, and much of that can be attributed to a sedentary lifestyle and media consumption. White Americans watch an average of 140 hours of television per month (35 hours per week); African Americans watch 213 hours of television per month; and Latino Americans watch 33 hours of television per week and stream more than six hours of video per month. “Millennials are tech-savvy, they love social media, they’re actually more health conscious than previous generations, and they have significant economic power,” Lindsey-Warren said. “With so many millennials – in the scope of this study, multicultural millennials – watching so many screens, there is great opportunity to generate information and increase products and services geared towards health-oriented behavior.” But to take advantage of this opportunity, public and private organizations need to understand what drives millennials’ health choices and communicate accordingly, the researchers wrote. A total of 265 people participated in two components of the study – a health survey of 245 undergraduate students and one-on-one, in-depth interviews of 20 multicultural millennials. ‘I’m old-young and it’s getting real.’ For the second part of the study, the researchers interviewed 20 people – 10 women and 10 men – from two organizations, a large northeastern U.S. university and a mid-sized nonprofit organization in Harlem, New York. The subjects represented cultural, socioeconomic and educational diversity. The interviews were used to better understand the health status of these millennials as well as their relation to storytelling in the media, the researchers said. Participants answered health and wellness questions regarding their own health and personal network (example: “What is your ideal health?”) and questions about their personal media usage (example: “What are the top five health and wellness issues you see regularly portrayed in the media?”). One of the strongest themes to emerge from those interviews was that multicultural millennials “long to be healthy in mind, body and spirit” and are open to “seeing authentic and relevant storytelling regarding health issues in the media that is meaningful.” “They would definitely respond to health messages when they truly see themselves in storytelling that meets them where they are in life,” the researchers wrote. Some of the health-related topics addressed by those being interviewed included healthy eating, asthma, sexual health, mental health and fitness. One interviewee, a 21-year-old woman said she gets “out of breath” when she runs up the stairs and her knees “crack and hurt.” “I would love to have ideal health again. I really would. I would love it. I’m old-young, and it’s getting real,” she said. ‘More involved in the narrative’ In addition to the one-on-one interviews, each of the 20 interviewees watched media clips from two television programs – ABC’s “Private Practice” and the nationally syndicated health show, “The Doctors.” Each show highlighted the accurate health information concerning attention deficit hyperactivity disorder (ADHD). “Private Practice” told its story via fictional characters in an episodic dramatic storytelling format. In this format, health issues were not directly promoted and there was no direct-to-camera discussion of those issues. “The Doctors,” on the other hand, utilized the format of real doctors conveying accurate health information in real-life situations, directly to the camera and in front of a studio audience. “From the interviews, it was apparent that the storytelling in the health edutainment stimuli worked because the participants enjoyed and were more involved in the narrative conveyed in ‘Private Practice’ versus ‘The Doctors,’” the researchers wrote. “For example, the ‘Private Practice’ segment told the story of a young boy and his parents who desperately asked their doctor to give them a prescription for ADHD medicine for their son, even though the son did not want the medicine and the doctor felt that the prescription might not have been needed.” The “Private Practice” story resonated better with those watching and scored high across genders, according to the study. One 21-year-old male university student said he was diagnosed with ADHD as a child and saw himself and his parents in the “Private Practice” clip. He said he took ADHD medicine for a while. “I didn’t like it and I stopped taking it, and that was it. My parents were, ‘OK – if you don’t like it, that’s the way it is – you’re going to study harder, though. And, that was it,” he told the interviewers. A 28-year-old female from the nonprofit program said she saw the “Private Practice” clip and could relate to the situation as a parent. “I felt I could relate because I felt that my son had ADHD, and I really, I kind of diagnosed him myself, and said that, so I was really interested in this topic,” she told the researchers. Marketing and advertising implications Given the constant barrage of media in the lives of millennials, it is only reasonable to question the effect of this environment on their health and well-being, Lindsey-Warren said. The findings of the study are useful for practitioners in marketing, advertising, public relations, digital and branded entertainment. “Ultimately, the key to making a difference in the lives of multicultural millennials and their health, both now and into the future, may be achieving the right balance of educating and entertaining them,” the researchers wrote. “For millennials, Gen Z and alpha – the newest generation – ‘edutainment’ is and will continue to be a primary way to educate them,” Lindsey-Warren said. “It’s through the stories we tell on digital, on streaming, on gaming – that’s the way those generations are learning.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the time to break out the grills, load vehicles with coolers and food and games, and gather with friends for the time-honored tradition of tailgating. It’s a tradition that Baylor University’s Meredith David, Ph.D., assistant professor of marketing, and her husband, Luke Lorick, have been enjoying since their undergraduate years at the University of South Carolina. The couple partnered on a recent research project to better understand tailgating’s impact on relationships and well-being. David is known nationally for her studies of phone snubbing – “phubbing” – and smartphone addiction. Lorick owns and operates Tailgating Challenge, a website devoted to testing and reviewing tailgating equipment, and he launched National Tailgating Day, which is celebrated annually on the first Saturday of September. “I noticed how at tailgates people actually interact with each other and are not glued to their phones like we see in restaurants and many other settings,” David said. “This led us to combine our expertise to study the impact of tailgating together on well-being.” The researchers surveyed 143 tailgating adults (44 percent were female) who answered questions about their partners and their respect toward that person. The results show that individuals who tailgate with their significant other report higher levels of respect and relationship satisfaction, David said. The results of the study will be presented later this month at the Atlantic Marketing Association Conference. “Tailgating fosters the human-to-human, face-to-face interactions and connections that we as humans need but yet find hard to come by as a result of cellphones and ‘phubbing’ tendencies,” David said. With over 70 million people tailgating annually, spending on average $150 on each occasion, David said this research offers important guidance for marketers, particularly in terms of positioning strategies in marketing communications for tailgating-related products and events. “For example, in advertisements, marketers should focus on portraying couples, or even friends, tailgating together as this may resonate more and help build bonds with the products they sell and the markets they are reaching out to,” David said. David said she and her husband knew that tailgating strengthened their relationship, but they wanted to dig in to see if it was – or could be – helpful to others. “We have lived and experienced these effects ourselves, so we wanted to determine if this impacted others the same way,” she said. “We found that tailgating helps strengthen relationships, in part, by helping people escape the hustle and bustle of everyday life. They disconnect from their TVs, laptops and cellphones and make real connections with loved ones and friends.” ABOUT MEREDITH DAVID, PH.D. Meredith David, Ph.D., serves as assistant professor of marketing in Baylor University’s Hankamer School of Business. Her research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. She has also published research related to customized pricing tactics, interpersonal attachment styles and the pursuit of health goals. Her research appears in numerous professional and academic journals and she has been interviewed and quoted for her research in national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook, Consumer Reports and Health magazine. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

Key Environmental Quality Research Questions Identified for North America by Multidisciplinary Team
As density in cities increase along with other global megatrends, researchers are working to address environment and health challenges in collaborative ways. Using a recently pioneered process, a multidisciplinary team of North American researchers, government agencies and businesses leaders identified priority research questions for the United States, Canada and Mexico in an effort to tackle pressing environmental quality issues. In an article published in the journal of Environmental Toxicology and Chemistry, Bryan W. Brooks, Ph.D., Distinguished Professor of Environmental Science and Biomedical Studies and director of the environmental health science program at Baylor University, led the Global Horizon Scanning Project (GHSP), which focuses on identifying environmental and health issues internationally. Brooks also facilitated GHSP workshops in Africa, Australia, Central and Southeastern Asia, Europe and Latin America. “We face palpable global environment and health challenges, which require innovative understanding, tools, products and systems to prevent, diagnose and manage adverse outcomes to public health and the environment,” Brooks said. “The GHSP was initiated as part of a larger effort to identify important international research needs. It is essentially a research roadmap towards achieving more sustainable environmental quality, which is necessary to protect human health, biodiversity and ecosystem services.” As part of the study, members of the Society of Environmental Toxicology and Chemistry’s (SETAC) and the American Chemical Society’s (ACS) Environmental Chemistry and Agrochemcials Divisions submitted questions that were then synthesized during a workshop by scientists and engineers from the academic, government and business sectors. “This project is intentionally inclusive, bottom-up, multidisciplinary, multisector and transparent,” Brooks said. “Answering these priority research questions will not be easy, but strategically doing so promises to accelerate progress to address grand challenges that matter to everyone.” “This report provides a comprehensive global perspective covering some of the world’s most critical environmental challenges that will impact society for decades to come,” said Sherine Obare, Ph.D., dean and professor of the Joint School of Nanoscience and Nanoengineering at UNC Greensboro and chair elect of the American Chemical Society’s Environmental Chemistry Division. “SETAC’s ability to engage scientists from around the globe has led to forums that identify urgent challenges including, next generation 21st century analytical chemistry methods, strategies to predict chemical exposure, understanding multiple stressors and new approaches in chemical risk assessment. This project will define the scientific directions needed to transform environmental science and engineering, globally.” “The GHSP reflected in this paper has harnessed the insights of scientists not only across North America but around the world,” said Charles Menzie, Ph.D., Global Executive Director of SETAC. “Each brings tremendous experience and a strong sense of what is needed for future research. However, the distillation of these many into a set of consensus questions provides a much needed foundation for charting our direction for research to inform environmental policy. SETAC is proud to have supported this through our global meetings and now through our journal.” A related GHSP manuscript identifying priority environmental quality questions for the Australasiaregion of Oceania was also recently published in Integrated Environmental Assessment and Management. GHSP efforts from Africa and Asia are ongoing with plans to report priority research questions from these global regions in the next year. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines.

Are Germany’s economic walls crumbling? Let our experts explain the potential consequences.
As the saying goes … where there’s smoke, there is usually fire. And as trade wars, Brexit and overall global uncertainty crash like waves across the planet – there might be another sure sign we are headed for a global economic slowdown. Germany, the engine that runs Europe, may very well be in recession. “A technical recession is defined as two consecutive quarters of negative growth, and Germany saw a 0.1% drop in the April-to-June period. In its monthly report, the Bundesbank said that with falling industrial production and orders, it appears the slump is continuing during the July-to-September quarter. “The overall economic performance could decline slightly once again,” it said. “Central to this is the ongoing downturn in industry.” Deutsche Bank went further Monday, saying “we see Germany in a technical recession” and predicting a 0.25% drop in economic output this quarter.” August 20 – Associated Press So, what will this mean for the EU, and economies far and wide? Do Americans need to be concerned? Is this just a stumble or is the world about to fall into another economic collapse? If you are a reporter covering the economy and need an expert for your stories – let us help. Jeff Haymond, Ph.D. is Dean, School of Business Administration and a Professor of Economics at Cedarville and is an expert in finance and trade. Dr. Haymond is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
High tensions in Hong Kong. Let our experts help with your ongoing coverage
It’s been more than 10 weeks of protests in Hong Kong and tensions are rising. With thousands taking to the streets, airports closed and clashes between protesters and police escalating – the world is watching to see just how patient the Chinese government will be with those demanding freedom and democracy. This isn’t the first time descent has taken place in China. But looking back 30 years to The Tiananmen Square, some are wondering if much has changed when it comes to actual calls for change in the new world power that is China? If you are a reporter covering this story and need a supporting source, expert opinion or global perspective on what is going on, why and what the potential outcomes may be – then let our experts help. Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with media regarding the current situation in Hong Kong, simply click on his icon to arrange an interview.
August is National Breastfeeding Month – Let our Experts Help with Your Coverage
It’s August…a month that celebrates breastfeeding and all the benefits that come with it. Breastfeeding is natural, healthy and cost-effective – and the American public is beginning to recognize a mother’s right to feed her child wherever and whenever she wants. Breastfeeding is a great benefit to the environment and society, according to the American Academy of Pediatrics. Breastfeeding families are sick less often and the parents miss less work. It does not require the use of energy for manufacturing or create waste or air pollution. There is no risk of contamination and it is always at the right temperature and ready to feed. A new website developed by researchers in Canada and Asia showed that the world could have saved $341 billion each year if mothers breastfeed their children for longer, helping prevent early deaths and various diseases, according to a July 12 article from Reuters. Known as the “Cost of Not Breastfeeding,” the online tool used data from a six-year study supported by the U.S.-based maternal and child nutrition initiative, Alive & Thrive. According to Augusta University Health’s Dr. Kathryn Strickler McLeod, breastfeeding protects against a variety of diseases and conditions in the infant, including diarrhea, respiratory tract infection, childhood obesity and much more. Additionally, there are also maternal health benefits to breastfeeding, including a decreased risk of breast and ovarian cancers. If you are covering this topic – let us help with your stories and questions. Dr. Kathryn Strickler McLeod is a nationally recognized expert in pediatric general and adolescent medicine. McLeod is available to speak with media – simply click on the icon to arrange an interview.

As Europe’s heatwave moves north toward the Arctic…just how worried do we need to be?
There’s no easier way to say it – Europe is baking. Record high temperatures are breaking the mercury in London, France, Germany and elsewhere across the continent. And, that warm air is not pushing north toward the Arctic. Greenland’s ice sheet is feeling the heat and it has some scientists worried. “So far this year, Arctic sea ice extent has hovered at record lows during the melt season. Weather patterns favorable for increased melt have predominated in this region, and an unusually mild summer has also increased melting of the Greenland ice sheet. Unlike with sea ice melt, runoff from the Greenland ice sheet increases sea levels, since it adds new water to the oceans. If the entire ice sheet were to melt, it would raise global average sea levels by 23 feet.” Washington Post, July 26 Are you a reporter covering climate change or weather? If so – we have an expert who can help with your stories. Dr. Pamela Grothe is an assistant professor in the Department of Earth and Environmental Sciences as the University of Mary Washington. She recently completed a Ph.D. in the Paleoclimatology Lab at the Earth and Atmospheric Sciences department at Georgia Institute of Technology. She’s an #expert in climate change and is available to speak with media – simply click on her icon to arrange an interview.







