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Inside the Partnership Between Texas Christian University and Taylor Sheridan’s Four Sixes Ranch
A unique partnership between Texas Christian University and the legendary Four Sixes Ranch is giving students hands-on experience helping shape the future of one of the most recognizable brands in the American West. Recently featured at a major national rodeo event, the ranch’s newly designed retail booth, created by TCU faculty and students, blends heritage-inspired design with modern merchandising, reflecting the ranch’s growing national profile under the ownership of Taylor Sheridan and Nicole Sheridan. “We’re now written into the history of the Four Sixes Ranch.” The collaboration spans fashion merchandising, branding and business strategy, allowing students to contribute directly to product development, retail design and digital marketing initiatives. For students involved, the project offered a rare opportunity to see classroom ideas become real-world products tied to an internationally recognized Texas brand. Faculty members say the partnership reflects TCU’s focus on experiential learning while helping preserve and evolve an important piece of Texas cultural identity. Check out the video TCU and Four Sixes Ranch, and you can read more about this project in the full article below: Looking to connect with Chares Freeman, Kevin Smith, Nicole Bettinger or Rima Shrestha about this exciting project? Simply contact Holly Ellman, Associate Director of Communication, at h.ellman@tcu.edu today.
World Cup: Expert Sees World History in Motion
Most soccer fans watch the FIFA World Cup for the goals, the stars, and the drama. Pablo Sierra Silva sees a lot more. “You’re seeing empire, migration, nationalism, labor, religion, commercialization, and identity all unfolding in real time,” says Sierra Silva, a University of Rochester history professor who teaches a course called “World History Through Soccer.” He adds: “The World Cup is never just 22 players kicking a ball.” As the largest World Cup field ever unfolds across North America, Sierra Silva says the tournament offers a unique lens into the forces shaping the modern world. Fans need only look for it. Take the scheduled Group Stage game between France and Senegal. The matchup reflects centuries of shared history, from French colonial rule in West Africa to contemporary migration patterns and diaspora populations. The crowd, the flags, the chants, and even who is playing can reveal as much as the final score. The same is true for players like Spain’s teenage superstar Lamine Yamal, whose Moroccan and Equatorial Guinean heritage reflects broad changes in European society. “He is redefining what it means to be Spanish,” Sierra Silva says. “This is one of the stories of modern Europe, and soccer makes it visible.” Sierra Silva also studies how the World Cup has evolved into a global cultural phenomenon shaped by social media, celebrity, commerce, and fandom. Even seemingly simple traditions — such as collecting Panini World Cup stickers — offer lessons about geography, migration, and national identity. For journalists looking for unique angles on the World Cup, Sierra Silva can provide expert commentary on: • The history and politics behind international soccer rivalries • Migration, diaspora communities, and national identity • Race, religion, and representation in global sport • Sports marketing, fandom, and media culture • The World Cup as a reflection of world history and its various impacts on nations “People feel connected to histories and identities through these teams,” Sierra Silva says. “That’s why it matters.” To connect with Sierra Silva, contact University of Rochester media relations specialist David Andreatta at david.andreatta@rochester.edu.
Inside the Italian art heist: Experts explain the global fight to protect cultural heritage
A lightning-fast art heist in Italy has reignited global concerns about museum security and the protection of cultural heritage. As investigators search for stolen works by some of history’s most celebrated artists, University of Delaware experts are available to help journalists unpack the broader implications. Earlier this month, thieves executed a highly coordinated robbery at the Magnani-Rocca Foundation, stealing paintings by Pierre-Auguste Renoir, Paul Cézanne and Henri Matisse in a matter of minutes. Authorities say the operation was swift, targeted and likely premeditated – highlighting the evolving sophistication of art crime. The theft adds to a growing pattern of high-value art crimes across Europe, raising urgent questions about how institutions safeguard collections and what happens when culturally significant works disappear into illicit markets. UD experts are available to provide context, analysis and on-the-record commentary: Debra Hess Norris Chair, Department of Art Conservation A globally recognized leader in art conservation, Norris specializes in the protection, preservation and recovery of cultural heritage. She can speak to: How museums assess and mitigate security risks What happens after a major art theft The challenges of recovering stolen works in international markets How conservation science supports authentication and repatriation Jessica Horton Associate Professor of Art History Horton’s research examines global art histories and the movement of cultural objects across borders. She can discuss: Why stolen artworks matter beyond their monetary value Cultural ownership, repatriation and ethical considerations How art theft disrupts historical narratives and public access The broader cultural consequences of illicit art trafficking While headlines focus on the dramatic nature of art heists, the deeper story is about the fragility of cultural heritage – and the global effort required to protect it. To speak with Norris or Horton, email mediarelations@udel.edu.
Pope Leo XIV's first year as leader of the Catholic Church was marked by observation, listening and careful communication, and was largely devoid of major doctrinal or political action. As reasonably expected of a new pontiff, he issued his first major document—the apostolic exhortation Dilexi te. He also embarked on his first international trip, traveling to Türkiye and Lebanon, where he celebrated the 1700th anniversary of the Council of Nicaea. But perhaps publicly overlooked was his elevation of a 19th-century saint to Doctor of the Church—a designation reserved for saints found to have made significant contributions to doctrine and spirituality through writings and teachings. After approving it in July 2025, Pope Leo issued that designation to St. John Henry Newman on All-Saints Day, making him only the 38th individual given the title. "The move to make St. John Henry Newman a Doctor of the Church was already underway, but Pope Leo verified it and actually carried it out, bringing Newman into a newfound kind of prominence," said Michael Moreland, PhD, professor of Law and Religion at Villanova University Charles Widger School of Law, and a scholar of St. Newman. A Bridge Between Anglican and Catholic Theology Newman, considered an influential individual in the shaping of modern Catholic theology and education, was not always Catholic. Born in England in 1801, Newman became an Anglican priest in his mid-20s. He later was a prominent leader of the Oxford Movement—one intended to recover elements of traditional Catholic heritage in Anglicanism. It led to the birth of Anglo-Catholicism and caused many Anglicans to convert to the Roman Catholic faith, including Newman himself. Newman was received into the Catholic Church in 1845 and was ordained a Catholic priest in 1847. He would go on to become an influential theologian for his contributions to the ideas of faith, conscience and doctrine. "He established what he called the 'evolution of the doctrine'—the idea that the deposit of faith is not something immobile, but something that grows in awareness over time," said Luca Cottini, PhD, professor of Italian Studies at Villanova University. "He [Newman] was also a person of the university; an intellectual," said Dr. Moreland. "He was known for his voluminous writings on all kinds of issues, including his famous book 'The Idea of a University.'" In 1878, Pope Leo XIII made then-Father Newman—who was not even a Bishop at the time—a Cardinal. Like the current Pope Leo, the elevation of Newman was one of Pope Leo XIII's first acts of government. "It's an astonishing resemblance between our current Pope and his namesake," Dr. Cottini said. "Both recognized this important theologian and his contributions to Catholicism within the first year of their papacy." Newman died in 1890 and is remembered as an influential theologian, scholar and an important bridge between Anglicanism, Catholicism and the modern world. He was beatified in 2010 by Pope Benedict XVI and canonized by Pope Francis in 2019 before Pope Leo XIV elevated him to Doctor of the Church. Newman's Promotion Shrouded in Significance Beyond its relative rarity—only five individuals have been promoted to Doctor of the Church since 1971—Newman's elevation is significant in many ways, according to Dr. Moreland. "He was an Anglican by birth who converted to Roman Catholicism," he said. "He was someone from the English-speaking world, not from continental Europe, and he was from the 19th century, which is relatively recent in this context." Newman is only the second Doctor of the Church from England, and aside from Thérèse of Lisieux, born in 1873, is the only Doctor of the Church born after 1700. Beyond the significance related to Newman himself, Pope Leo's recent action underscored a critical focus of the Church, and evidenced its personal importance to the pontiff himself. "It highlighted Newman's role in education," Dr. Moreland says. "That is something Pope Leo has been formed by in important ways: as a seminary rector, seminary professor and as part of the Order of St. Augustine, which values education highly." At the Mass elevating Newman to Doctor of the Church, Pope Leo also named Newman a co-patron saint of Catholic Education, joining 13th-century priest and theologian St. Thomas Aquinas. He then added Newman’s feast day of October 9—the day he converted to Catholicism in 1845—to the General Roman Calendar, thus bringing his memorial to the global Church. "I think Pope Leo elevating Newman to a Doctor of the Church, along with these subsequent actions, signifies the emphasis he is going to place on education during his papacy," Dr. Moreland said.
From Saint to Shamrocks: How St. Patrick’s Day Became the World’s Biggest Irish Party
Every March 17, cities around the world turn green as millions celebrate St. Patrick’s Day with parades, music, traditional foods, and a strong dose of Irish pride. But the origins of the holiday trace back more than 1,500 years to St. Patrick, the 5th-century missionary credited with bringing Christianity to Ireland. Over time, the feast day commemorating Ireland’s patron saint evolved into a broader celebration of Irish heritage, folklore, and culture. Many of today’s traditions, wearing green, shamrocks, lively parades, and even the association with leprechauns — developed centuries later, particularly as Irish immigrants in North America began celebrating their heritage publicly. In fact, some of the world’s biggest St. Patrick’s Day traditions, including massive parades and even dyeing rivers green, originated in the United States and Canada rather than Ireland itself. From the real history of St. Patrick to the myths, symbols, and global traditions that followed, historians and cultural experts can help unpack how this ancient religious observance transformed into one of the world’s most recognizable cultural celebrations. ExpertFile connects journalists with historians, cultural scholars, and experts in Irish heritage who can provide insight on topics including: The real story of St. Patrick and his mission in Ireland How shamrocks, leprechauns, and the color green became iconic symbols Why parades and public celebrations grew in North America How Irish immigration shaped the modern holiday The cultural and economic impact of St. Patrick’s Day celebrations worldwide Journalists looking for fresh angles on the history, traditions, and cultural significance of St. Patrick’s Day can connect with experts available through the ExpertFile platform. Our experts can help! Connect with more experts here: www.expertfile.com
Long proclaimed Italy’s “moral capital,” Milan is renowned worldwide for its significant contributions to fashion, design and the arts. Soon, another point of pride will be added to the city’s storied history, when the regional hub—and partnering town Cortina d’Ampezzo—plays host to the 2026 Winter Olympics in February. Luca Cottini, PhD, is a professor of Italian Studies and an expert on the evolution of Italian culture, particularly through the 19th and 20th centuries. Recently, he shared some thoughts concerning Milan and Cortina’s successful joint bid for the Olympics, the themes and iconography expected to define this year’s opening ceremony and the symbolic significance of Italy’s selection as a host nation. Question: What was the role of past major events in Milan and Cortina—like the 2015 World’s Fair and the 1956 Winter Olympics—in helping to elevate their appeal for these games? Luca Cottini: I’ll start by saying that although people notice world’s fairs less than the Olympics, they are more impactful to a city and country because they generate more revenue, business, political relationships and positive reputation. They are events in which all the world comes together and each country exposes its excellence, while the host nation brings a visibility that it would not carry otherwise. In 2015, Milan hosted the world’s fair, which generated a completely new fairgrounds area and a visibility of politics, industry, technology and modernity in a way that brings the city to a global stage. I would say that is when the ascent of Milan really started, especially as a desirable destination. With Cortina, after the 2015 World’s Fair—and especially after the COVID-19 pandemic—the Dolomites became really a popular region for travelers to visit. Cortina is also symbolic to Olympic history, because it's the site of the first Olympics that took place in Italy, in 1956 during the reconstruction era. That was the Dolce Vita period, in the middle of the 1950s economic boom, and those games were followed by Rome’s Summer Olympics in 1960. They both represented a way in which Italy, coming out of the war destroyed, was reaffirming its rebirth. Over the years, fewer cities have wanted to host the Olympics because they tend to carry a lot of economic burden, financial debt and little return on investment. In this sense, Milan and Cortina, helped by increased popularity after the world’s fair, sold themselves as a sustainable Olympics. Ninety percent of the buildings were refurbished from older buildings, and they will serve purposes after the Olympics. It’s difficult to tell whether it’s economically sound or not, but it is a way to promote two cities that are in big moments of growth. Q: These Olympic Games will be celebrating Milan’s contributions to fashion. What is the city’s significance to the fashion world? LC: Milan is certainly the capital of fashion in Italy, and is one of the capitals of fashion in the world, along with Paris, New York and London. The fashion heritage that the city carries now in iconic brands like Armani, Versace, Moschino and Dolce & Gabbana is the outcome of a process that took shape in the late 1970s. Until then, fashion in Italy was mainly related to Rome, through cinema, and Florence, as that city represented a new Renaissance in the postwar years. But in the 1970s, much of this fashion world moved from those cities to Milan, because there was a conglomeration of labor, skills, capital and creativity that generated a complex productive and cultural system, or the so-called “Sistema Moda.” This is a particular approach to the industry in Italy that coordinates management and creativity around the figures of a big creative director and a big manager who work together in creating not just nice styles, but also sustainable outlets and markets in and outside Italy. In turn, with its reputation, Milan gives the Olympics that seal of grandeur and coolness. The connection with fashion and promotion of uniqueness is part of the national rhetoric that surrounds what we call “Made in Italy,” this idea of luxury, styling, beauty, order and measure that is endowed in the Italian DNA. Q: Andrea Bocelli—who also appeared in Torino’s 2006 closing ceremony—is supposed to sing once again in this year’s opening ceremony. Aside from his popularity, what is the symbolic significance of his selection as a performer? LC: Bocelli is an interesting case. He is a prototypical Italian success story, which is born in the peninsula but is then ratified outside of Italy. As Bocelli became a global sensation in the U.S., he then came back to his roots in Italy, where his voice has become a symbol of national unity, as epitomized in his solo concerto of Milan, during the pandemic, when he sang in front of the empty Piazza del Duomo, facing the city’s cathedral. In his Catholic faith and secular operatic repertoire, he symbolizes Italian culture as a similar piazza or open space where different voices can converge in a temperate balance. When you put together Bocelli, Mariah Carey and whoever else will be part of the ceremony, that same Italian identity will give rise to a new synthesis, as the encounter of tradition and novelty, grounded-ness and openness. Q: The Olympic flames are supposed to be lit in two cauldrons—one in Milan and one in Cortina—each with a design inspired by Leonardo da Vinci. What was da Vinci’s importance to Milan, specifically? LC: Da Vinci is part of the fabric of Milan. He spent 20 years in the city, painting “The Last Supper” and working at Castello Sforzesco, as well as many other places. His footprint is all over Milan, in its design, walls, canal system and more. He is an archetype of the Italian mind in as much as it represents the combination of engineering and beauty. The word Ingenium in Latin, meaning “genius,” overflows in English into the word “engineering” and also “ingenuity,” which reflects the creative mind. Da Vinci represents the synthesis of Italian Ingenium as a combination of aesthetics and problem solving, which you still see in the city today.
Kwanzaa Explained: A Modern Celebration Rooted in Culture, Community, and Purpose
Observed from December 26 to January 1, Kwanzaa is a cultural celebration that centres on African heritage, shared values, and community renewal. While often grouped with year-end holidays, Kwanzaa is distinct in both origin and intent — designed not as a religious observance, but as a time for reflection, education, and collective responsibility. At its core, Kwanzaa asks a simple but powerful question: How do communities honour their past while shaping a stronger future? The Origins of Kwanzaa Kwanzaa was established in 1966 by scholar and activist Maulana Karenga during a period of social change in the United States. It was created to provide African Americans with a way to reconnect with African cultural traditions while reinforcing shared values that support family, community, and social progress. The name “Kwanzaa” is derived from a Swahili phrase meaning “first fruits”, reflecting harvest celebrations common across many African cultures. The Seven Principles: Nguzo Saba Each day of Kwanzaa focuses on one of the Seven Principles, known collectively as the Nguzo Saba. These principles guide the celebration and serve as a framework for reflection and action: Umoja (Unity) – Strengthening family and community bonds Kujichagulia (Self-Determination) – Defining and speaking for oneself Ujima (Collective Work and Responsibility) – Building together and solving problems collectively Ujamaa (Cooperative Economics) – Supporting and sustaining community businesses Nia (Purpose) – Contributing to the restoration and development of community Kuumba (Creativity) – Leaving communities more beautiful and beneficial than before Imani (Faith) – Belief in people, parents, teachers, leaders, and collective struggle Each evening, families light a candle on the kinara, symbolizing progress through these values. Symbols and Traditions Kwanzaa celebrations include meaningful symbols that reinforce its themes: Kinara – The candle holder representing roots and foundation Mishumaa Saba – Seven candles representing the Nguzo Saba Mkeka – A woven mat symbolizing tradition and history Mazao – Crops representing collective labour and productivity Kikombe cha Umoja – The unity cup used for communal reflection Zawadi – Gifts that emphasize creativity, learning, and cultural meaning Celebrations often include storytelling, music, poetry, shared meals, and discussions about cultural identity and social responsibility. Kwanzaa in Practice Today Kwanzaa is observed in the United States and internationally by people of African descent and others interested in African culture and values. It may be celebrated alongside religious holidays such as Christmas or Hanukkah, or on its own. Over time, Kwanzaa has become a platform for conversations about: Cultural identity Community empowerment Education and youth development Economic equity Social responsibility Story Angles for Journalists Why Kwanzaa was created — and why it still resonates today The role of culture in community resilience How Kwanzaa is celebrated across generations Education, identity, and the Nguzo Saba Kwanzaa’s place in modern multicultural societies How families blend Kwanzaa with other year-end traditions Why Kwanzaa Matters Kwanzaa offers a framework for reflection that extends beyond a single week. Its principles emphasize unity, purpose, and shared responsibility — themes that remain relevant in discussions about culture, equity, and community building. In a season often dominated by consumption and spectacle, Kwanzaa provides a values-driven pause — one rooted in heritage, intention, and collective progress. Let's get you connected to an expert! Find more experts here: www.expertfile.com
The Light That Lasts: Exploring the Meaning and Magic of Hanukkah
Hanukkah may not be the biggest holiday in Judaism, but culturally it’s one of the most recognizable — a celebration of resilience, identity, family, and (let’s be honest) some of the world’s finest fried foods. Behind the candles and the dreidels is a deeper story that continues to resonate across generations, especially in a time when conversations about cultural identity, belonging, and freedom are front and centre. Where It All Begins: A Miracle of Light in a Time of Darkness Historically, Hanukkah commemorates the rededication of the Second Temple in Jerusalem around 164 BCE after the Jewish people, led by the Maccabees, revolted against oppressive rule. When they reclaimed the Temple, tradition says only one day’s worth of purified oil remained — yet it burned for eight days. This “miracle of the oil” inspired the festival: eight nights of light triumphing over darkness, both literally and symbolically. Cultural Significance: A Celebration of Identity and Resilience Hanukkah stands as a powerful reminder of: Religious freedom — the right to practice one’s traditions openly Perseverance in the face of adversity The strength of cultural identity and community While it is not one of Judaism’s major holy days, its timing in the winter — often alongside Christmas — has made it a cornerstone of Jewish visibility in North America and worldwide. For many families, the holiday carries a warm mix of pride, heritage, and continuity: a chance to tell stories, honour ancestors, and reinforce cultural roots in a rapidly changing world. The Festive Side: Food, Family, Flame… and Spinning Tops Hanukkah traditions vary around the globe, but common themes include: Lighting the Menorah Each night, families add one more candle, filling homes with increasing brightness — a powerful metaphor for hope and persistence. Fried Foods Potato latkes, sufganiyot (jelly-filled doughnuts), fritters — all fried to commemorate the oil of the miracle. Dieticians everywhere look the other way. Dreidel Games The spinning top (nun, gimel, hey, shin) is tied to historical stories of Jewish children studying Torah in secret. Today it’s mostly about bragging rights and chocolate coins. Gifts and Gatherings Gift-giving is a more modern tradition in some regions, influenced by cultural exchange with North American holiday norms. Looking for an angle or Story? Hanukkah in a multicultural society — how Jewish visibility shapes community identity The Maccabees and modern conversations about resistance and resilience Evolving Hanukkah traditions across the global Jewish diaspora Food as cultural storytelling — the symbolism of oil in holiday cuisine The rise of public menorah lightings and interfaith holiday events How Hanukkah has been portrayed in pop culture — and why representation matters Why Hanukkah Still Resonates Today Hanukkah is more than a ritual of candles — it’s a celebration of survival, spirit, and cultural pride. In a world where communities continue to navigate questions of identity, inclusion, and tradition, the Festival of Lights offers a meaningful lens on perseverance and the enduring human drive toward hope. Connect with an expert today! Journalists exploring religion, culture, family traditions, or seasonal celebrations can connect with Hanukkah scholars, Jewish studies experts, cultural historians, and community leaders on ExpertFile for interviews and deeper insights. Find your expert here: www.expertfile.com
The Meaning Behind Hanukkah Meals
As families around the world prepare to celebrate Hanukkah, University of Rochester professor Nora Rubel can expound on the deeper stories behind the holiday’s foods, rituals, and evolving traditions. Rubel, a scholar of Jewish studies and chair of the Department of Religion and Classics, specializes in how Jewish identity is expressed through everyday practices and food. For instance, her work explores how dishes like latkes and sufganiyot (fried jelly donuts) carry meanings beyond the kitchen. “Food is one of the most powerful ways communities tell their stories,” Rubel says. “During Hanukkah, the foods we make and share help us remember the past, celebrate resilience, and connect with one another.” Hanukkah runs from Dec. 14 through Dec. 22 this year. Oil at the Heart of Hanukkah: Why Fried Foods Matter Many people recognize the holiday through its signature fried foods. But Rubel notes that these traditions developed over centuries and vary widely across cultures. • Ashkenazi Jews typically serve potato latkes. • Sephardic and Mizrahi communities prepare sufganiyot, bimuelos, zalabiya, and other fried sweets. • Some families incorporate dairy dishes, drawing on medieval interpretations of the Hanukkah story. What unites these foods, Rubel explains, is the symbolism of oil, which commemorates the miracle at the heart of the Hanukkah story. Many Ways to Celebrate Rubel emphasizes that Hanukkah is not a monolithic holiday. Its rituals, from lighting the menorah to singing blessings and exchanging gifts, vary across communities and generations. Some families add new traditions such as: • Hosting “latke tasting” gatherings • Experimenting with global Jewish recipes • Incorporating social justice themes into nightly candle-lighting • Sharing stories of family immigration and heritage “Hanukkah is a living tradition,” Rubel says. “It continues to evolve, and food is one of the ways people reinterpret what the holiday means for them today.” A Resource for Understanding Jewish Life Rubel’s broader scholarship focuses on American Jewish life, cultural memory, and how religious identities are shaped in the home as much as in the synagogue. She is a go-to resource for journalists covering holiday practices, regional Jewish cuisines, and the meaning behind rituals that shape the season, and is featured in “Family Recipe: Jewish American Style,” a new documentary now airing on PBS stations across the United States. Rubel is available for interviews throughout the Hanukkah period and beyond, and can speak to how traditions differ in Jewish communities around the world, the evolution of Hanukkah in American culture, and contemporary interpretations of rituals and identity. Click on Rubel's profile to connect with her.
Aston University’s approach to a global challenge Across industries, companies face mounting pressure to cut carbon, improve resource efficiency, and contribute to the UN Sustainable Development Goals (SDGs). Yet many firms still struggle to move from vision statements to measurable action. At Aston Business School, Dr Breno Nunes, reader in sustainable operations management, is developing practical frameworks that help organisations embed sustainability at their core. His concept of 'sustainability fitness' captures how firms can build the capabilities they need to adapt, compete, and thrive in the transition to a net zero economy. “Many organisations want to be sustainable but struggle to operationalise what that means. My work is about bridging that gap — helping businesses translate strategies into practice.” — Dr Breno Nunes The sustainability fitness concept involves both meeting human needs and respecting environmental limits. While it can also be applied at the societal and individual level, Dr Nunes focuses on organisations, where capability building delivers the fastest, measurable change. Corporate sustainability fitness examines how a firm is able to survive and meet its own needs, while aligning itself to wider essential needs of society and operating within limits imposed by its surrounding natural environment. From research to real-world action Dr Nunes’ research examines how organisations design, implement, and monitor sustainability strategies across operations, supply chains, facilities, and product development. He is the main author of the book Sustainable Operations Management: Key practices and cases, which applies the issues of sustainability to all strategic decisions of operations. His work is already making a tangible difference, including international partnerships in Brazil, Canada, and the US, bringing cross-cultural insights into organisational transformation, as well as for various companies and organisations. In an Innovate UK Knowledge Transfer Partnership (KTP) with automotive supplier Metal Assemblies, Dr Nunes and Professor Alexeis Garcia Perez, professor of digital business and society at Aston University, are working to calculate and report the carbon cost of metal components used in car production, tackling one of the industry’s biggest sustainability challenges. The digitalisation of processes will allow Metal Assemblies to meet customers' requirements and position itself as a trusted and transparent supplier of low-carbon components. In another KTP with Brockhouse Group, a forging manufacturer in the West Midlands, Dr Nunes worked with Aston colleague Dr Muhammad Imran, reader in mechanical, biomedical and design engineering. Together they developed a sustainable manufacturing strategy centred on carbon reduction and process improvement. The work involved the development of an energy dashboard, allowing analysis of data on gas and electricity consumption. The project also included analysis of alternatives for energy recovery systems, and development of routines and procedures to improve the manufacturing process. As a result, Brockhouse group is more competitive to supply in non-captive markets. Dr Nunes has also been involved with a collaboration with Birmingham Botanical Gardens to integrate sustainability into policy and practice, expanding the use of business sustainability theories to nonprofit sectors. Sustainability can be embedded across different areas of organisations while seeking financial stability. As an environmental education charity, it is important to for Birmingham Botanical Gardens to 'practise what it preaches'. It was recently awarded almost £20m from various grants (including Heritage Lottery) in a capital project, thanks to having sustainability at the core of renovation plans. These projects highlight Aston University’s role in bridging academia, industry, and policy — ensuring research findings reach the boardroom as well as the factory floor. Key insights from the research Dr Nunes’ studies highlight several critical factors for turning sustainability from intention into measurable results: • Organisational capabilities are central to embedding sustainability. These include empowering sustainability “champions” (institutional entrepreneurs), supportive structures, superior technologies, and the ability to learn and balance economic, environmental, and social performance. • The tensions in implementing sustainability vary not just by function (supply chains, governance, innovation) but also by an organisation’s maturity level. • Start with the low-hanging fruit: tools like self-assessments, capability diagnostics, and learning games allow firms to act at lower cost before committing to full environmental impact assessments or formal reporting. • Collaboration between academia, industry, and policymakers accelerates real-world impact. Why this matters The stakes are high. Businesses worldwide are expected to reduce carbon emissions, demonstrate social responsibility, and remain competitive in a rapidly changing global economy. Aston University’s research shows that strengthening sustainability capabilities not only improves environmental outcomes but also boosts resilience and cost savings. In pilot projects, teams working with Dr Nunes have achieved up to 30% reductions in both cost and carbon emissions — proof that sustainability can drive operational performance as well as compliance. Looking ahead: expanding the Sustainable Growth Hub The next phase of Dr Nunes’ work centres on Aston’s Sustainable Growth Hub, which is being developed as a reference point for SMEs seeking sustainability solutions. In 2025, the Hub will: • Launch its first industry club cohort and expand its team. • Roll out new self-assessment tools to size sustainability needs and decarbonisation goals. • Introduce new learning formats and follow-up courses to Aston’s Green Advantage programme, alongside sessions to play a new corporate sustainability game. • Host events to bring together businesses, policymakers, and the wider sustainability management community. • Attract new research grants and publish results to share knowledge across both academic and practitioner circles. These initiatives aim to equip organisations not only to meet today’s challenges, but to anticipate tomorrow’s. Get involved Follow Dr Nunes via his profile below, and soon through the Sustainability Fitness website. Businesses can also attend Aston Business School events to explore workshops, tools, and courses first-hand. About Dr Breno Nunes Dr Breno Nunes is reader in sustainable operations management at Aston Business School and president of the International Association for Management of Technology (IAMOT). He serves as associate editor of the IEEE Engineering Management Review and has published widely on sustainability strategy execution and innovation. Aston University’s work in sustainable operations — shaped by researchers like Dr Nunes — is helping organisations worldwide move from ambition to action, building the 'sustainability fitness' needed for a net zero future.
