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Aston University encourages SMEs to sign up to Innovation Workshops to support business growth

SMEs with a registered or trading address in Birmingham, Solihull, Redditch, Bromsgrove or the Wyre Forest are invited to attend The full series consists of three workshops hosted by academics from Aston Business School and Birmingham City Business School The workshops are part of the Innovation Vouchers scheme to help drive innovation and business growth SMEs with a registered or trading address in Birmingham, Solihull, Redditch, Bromsgrove, or the Wyre Forest have been invited to attend Aston Business School’s Innovation Workshops. The free1 workshops are part of the Innovation Vouchers project, which is part funded by the European Regional Development Fund. The full series consists of three workshops hosted by academics from Aston Business School and Birmingham City Business School on 2, 9 and 23 February 2022 running from 9.30 am to 5.00 pm at The Eastside Rooms in central Birmingham. The academics include Innovation Vouchers project director Professor Nick Theodorakopoulos and head of Aston Business School Professor Pawan Budhwar. The workshops are on three key areas: 2 February 2022: Envisioning Growth through Innovation 9 February 2022: Leadership & Strategy for Innovation 23 February 2022: Marketing for Innovation Attendees who attend all workshop sessions will receive a ‘Managing Innovation in Business’ certificate from Aston Business School. Nick Theodorakopoulos, professor of entrepreneurship development and Innovation Vouchers project director at Aston Business School, said: “The Innovation Workshops support small-and-medium sized businesses to build their capacity to innovate and grow. “Independent evaluations from the previous project phases have showed that workshops have a positive impact on attendees, resulting in substantial increases in gross value added and new job creation. “The staff who deliver the workshops are experts in their field with excellent industry experience. I would encourage businesses owners to attend the Innovation Workshops and grow their business.” Tickets for the Innovation Workshops are available HERE. Notes to Editors 1The workshops are free for eligible businesses. However, de minimis rules apply. The support we plan to provide through the workshops will comply with the State Aid rules using the de minimis exemption (in accordance with Commission Regulation (EU) No 1407/2013, OJ L 352/1). Under this exemption a single undertaking may receive up to the limit of €200,000 of De Minimis aid from the Member State within which it does business and which provides the aid over any period of three fiscal years. To attend the workshops, you will be asked to complete a Statement of Previous Aid received under the De Minimis exemption and arrange for a director of your business to sign it. Using this information we will assess your eligibility to receive assistance. About Innovation Vouchers European Regional Development Fund The project is receiving up to £803,273 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding Workshop Times and Dates All Innovation Workshops start at 9.30am and end at 5pm.

Aston University pharmacy graduate honoured for charity fundraising work

An Aston University pharmacy graduate has been recognised for his charitable fundraising in the Chemist and Druggist Awards 2021. Shoaib Hussain managed to raise thousands of pounds within just four weeks when he shared a video detailing his 2017 trip to help at Rohingya refugee camps in Bangladesh. He received the Above and Beyond Award at a ceremony held at the InterContinental London – The O2 on 19 November. Shoaib’s powerful video resonated so strongly with the public that he smashed his £25,000 fundraising target in just 24 hours. His campaign eventually raised £135,000 – all of which was donated to the charity Global Helping Hands, which is run by UK medical professionals. The money has paid for thousands of survival packs and the building of a medical centre, over 100 homes, 30 wells, and seven educational sites in Mosques. Shoaib said: “The video shared a personal account and was extremely difficult for me to voice. It detailed something I have not even spoken to my wife about fully, and something I still cannot talk about without tearing up when I remember what I witnessed.” Shoaib dedicated his award to “the refugees who I helped, and the donors who made it possible”.

Flavoured vapes less harmful to young people than smoking, could help teen smokers quit

Flavoured vapes are much less harmful to young people than smoking, and could help teen smokers quit tobacco – according to new research from the University of East Anglia. A new study published today looks at young peoples’ use of vape flavours, reporting the views and experiences of more than 500,000 under 18s. It finds that flavours are an important aspect of vaping that young people enjoy, suggesting that flavoured products may help them switch away from harmful tobacco smoking. But the researchers warn that more needs to be done to make sure that youngsters who have never smoked are not attracted to vaping. Lead researcher, Prof Caitlin Notley, from UEA’s Norwich Medical School, said: “There has been a lot of concern that young people may start vaping because they are attracted to e-liquid flavours, and that it could potentially lead them to start smoking tobacco. “We wanted to find out more about the links between vape flavours, the uptake of vaping among young people, and whether it leads to regular vaping and, potentially, tobacco smoking.” The research team studied all available evidence (58 studies) on young peoples’ use of e-liquid flavours. Prof Notley said: “We found that flavoured e-liquids are an important aspect of vaping that young people enjoy. This suggests that flavoured products may encourage young people to switch away from harmful tobacco smoking towards less harmful vaping. “Flavours may be an important motivator for e-cigarette uptake – but we found no evidence that using flavoured e-liquids attracted young people to go on to take up tobacco smoking. “And we also found no adverse effects or harm caused by using liquid vape flavours. “However, there is also a need to monitor flavour use to ensure that young people who have never smoked are not attracted to taking up vaping. “Ensuring the continued availability of a range of e-liquid flavours is likely to be important in encouraging young people who smoke to switch to vaping as a less harmful alternative,” she added. The team found that the overall quality of the evidence on use of e-cigarette flavours by young people was low. In particular, many studies did not clearly define e-liquid flavours and could not therefore be included within the review. The study was led by UEA in collaboration with researchers at University College London, the University of Bristol and University Hospitals Bristol and Weston NHS Foundation Trust. ‘Youth Use of E-Liquid Flavours – A systematic review exploring patterns of use of e liquid flavours and associations with continued vaping, tobacco smoking uptake, or cessation’ is published in the journal Addiction on November 17, 2021.

Aston University pollution expert praises Clean Air Zone roll out plans across UK

• Dr Stephen Worrall believes Birmingham’s Clean Air Zone is encouraging fewer drivers into city centre • The pollution expert said statistics show motorists are ‘changing their behaviour’ • He praised other cities for following suit but says changes need to come more quickly. A leading expert in air pollution from Aston University has examined available data on how many vehicles have paid to enter Birmingham’s Clean Air Zone (CAZ) and has said people’s behaviours are changing Atmospheric chemist, Dr Stephen Worrall, praised the introduction of Birmingham’s CAZ which launched on 1 June, saying it was an important step in tackling air pollution in the city and would have a considerable impact on people’s health. Whilst the full impact of the CAZ on pollution levels won’t become clear until 2022, Dr Worrall said since the “Go Live Date” the traffic data revealed that the number of non-compliant vehicles being driven in the zone was decreasing markedly. “In the first two weeks of June before charging was introduced, the daily number of non-compliant vehicles being driven within the CAZ was at an average of 18,787. “After charging was introduced, this dropped significantly to 11,850 for the remainder of June and this number has continued to fall, with the last reported daily average of 10,800 for August. “This isn’t just your average motorist with a car either, as the data shows similar trends for other categories of vehicles with the biggest improvement observed in light goods vehicles (LGVs). Over 75% of these vehicles were complying with the CAZ in August versus just 63% in June. This is a significant and sustained reduction which clearly demonstrates that people are modifying their behaviours,” he said. Dr Worrall added that the data was also able to hint at the manner in which people were modifying their behaviour, with a possible increase in public transport use, car sharing or a reduction in overall number of journeys. “Some people are upgrading their vehicles to newer, less polluting models as there has been a small rise of about 2,500 in the number of complaint vehicles entering the CAZ on a daily basis. However, this number is dwarfed by the approximately 8,500 reduction in the daily number of non-complaint vehicles. The upshot of this is that the total number of vehicles entering the CAZ every day has dropped by roughly 6,000 (around 6%). 6,000 fewer of the most polluting vehicles in our city centre is a real positive and a step in the right direction to improving our air quality and health,” he said. Air pollution particularly affects the most vulnerable in society, including children, and older people, and those with heart and lung conditions. The annual health cost to society of the impacts of particulate matter alone in the UK is estimated to be around £16 billion*. Levels of NO2 in Birmingham frequently exceed 45 to50 micrograms per cubic meter, mainly caused by road traffic emissions, with certain hotspots exhibiting even greater values such as the measuring site at St Chads Queensway where the last reported yearly average for the city centre was as high as 74 micrograms per cubic meter. The primary aim of the CAZ is to reduce the levels of NO2 to 40 micrograms per cubic meter. Dr Worrall said that although CAZs weren’t directly designed to address greenhouse gas emissions, if as suggested they result in less people using their vehicles for journey, then this would have an impact on emissions. “Whilst the CAZ target is to reduce nitrogen dioxide (NO2) levels, the knock-on effect of this reduction in car use will mean a reduction in pollution in general, including greenhouse gases such as CO2. This is really important and suggests that other cities need to be acting now rather than later. Bath has implemented a similar but less stringent system, London recently extended its ultra low emission zone (ULEZ) area and Portsmouth’s CAZ will be coming live shortly too, but other cities who have plans in the pipeline should really bring them forward as a matter of urgency,” he said. Dr Worrall added that with current COP26 discussions bringing pollution to the forefront, it was important to continue with awareness. “These policies are all small pieces in the puzzle for reducing emissions from transport and getting people to make wiser choices about the vehicles they own and buy, and as COP26 is making very clear we need to be doing all of these things now to save our planet” he said. Dr Worrall has great experience in the subject, having spent a portion of his post-doctoral research in Beijing where he took live air pollution measurements, monitored problematic levels and discussed with international colleagues’ ways to address these issues. Read more about the College of Engineering and Physical Sciences at Aston University, here: https://www.aston.ac.uk/eps ENDS * Defra (2017) Air quality plan for nitrogen dioxide in the UK

Brexit: UK services are losing out to EU rivals – but Asia could be big winner

"Seven months after Britain’s exit from the EU, the chilly effects on UK trade are being felt. Total exports of UK goods and services were down by 13% (£36 billion) and imports down 22% (£66 billion) for January to May 2021 compared to the same period in 2019." Professor Jun Du, Aston Business School Singapore looks like one of the big winners from Brexit. joyfull In a separate new ONS report into UK services, exports and imports fell 12% and 24% in the first quarter of 2021 compared to the same period in 2019. To some extent this is due to the pandemic, but the decline with EU countries was more severe (exports down 15% and imports by 39%), which suggests Brexit was relevant too. The difference between services exports to EU and non-EU countries was particularly marked in sectors like construction (-43% vs +24%), maintenance and repair (-62% vs +11%), and manufacturing services (-40% vs -12%). It seems to confirm that the UK’s services offering has been made less competitive by the EU-UK Trade and Cooperation Agreement hardly covering such business. This has left EU members free to decide whether to allow different UK providers into their markets. But as we shall see, other services exporting countries outside the EU may also benefit as a result. In our recent paper, Ireland looked like the big winner. It has probably benefited from firms relocating and business being re-routed from the UK, not to mention low corporation tax and a young well-educated workforce. Between 2016 and 2019, Ireland’s services exports rose 24% (that’s €144 billion or £123 billion), driven by financial services, IT and transport. Speculation still abounds about which other EU cities will benefit in the medium term. Amsterdam surpassed London as Europe’s largest share-trading centre in January by absorbing much trade in euro-denominated assets, though London has been back on top recently. Other potential winners include Frankfurt (banking), Luxembourg (banking and asset management) and Paris (financial, professional and business services). Even a less serious contender like Berlin can attract tech talents thanks to its culture clusters and affordability. On the other hand, most financial traders have so far remained in London. The city is still strong in hosting stock market flotations and other forms of capital raising. And the flow of financial jobs out of London has been a fraction of what remainers predicted. A four-year regulatory transition period for areas like data protection and electronic trade will undoubtedly be helping. London vs EU rivals is only half the story. James Padolsey/Unsplash, CC BY-SA Yet all this misses a bigger picture, namely that Europe’s ability to provide services may have been weakened overall. Imagine a group of US investors wants to invest £1 billion in European shares and other financial assets. In the past it might have set up a fund in London, making use of the city’s network of lawyers, accountants, bankers and other finance professionals, while filtering some of the work to specialists in, say, Paris and Frankfurt for issues related to France and Germany. But now Brexit means the fund can’t invest in certain EU securities from London. The investors would have to set up a second fund in, say, Dublin to get exposure to all the EU assets they want. The additional expense and time involved makes them decide it will be more lucrative to set up an Asia-focused fund in Singapore instead. When you multiply this effect across every sector, it is potentially huge. Certainly some investors will decide to either switch attention from the UK to EU countries, or to live with the extra cost of doing business across both the UK and EU. But others are deciding that an opportunity somewhere else in the world now looks more attractive. The danger is that this adds up to a global shift in economic weight over time. In fact, we could be seeing signs of this already. Winners and losers In follow-on research that we have yet to publish, we have been analysing the services exports of the major service providers in Europe and globally, using trade data jointly collected by the World Trade Organization (WTO) and the Organisation for Economic Cooperation and Development (OECD). The data shows the UK was and is the biggest services exporter in Europe and second only to the US worldwide, but appears to have been losing ground since Brexit. Ireland and the Netherlands are the major growth stories in Europe, while China, India and Singapore are leading the way elsewhere. Services exports by country, 2019 vs 2015 Trends in services exports. Left: 2015 data in solid coloured bars; 2019 change in yellow markers. Right: Green bars represent accelerating service growth; red bars represent decelerating growth. BaTIS The UK’s services growth trend fell 11% in the 2016-2019 period compared to 2010-15. This backs up our recent published research finding that the UK’s global share of exported services fell from 8.9% in 2005 to 7% in 2019. Meanwhile, France, Spain, Italy and Belgium’s growth has also been declining, while Germany, the Netherlands, Switzerland, Luxembourg, Austria and also the US were static. Ireland was the fastest growing services exporter among all, but Singapore and India gained momentum too. Strikingly, we see increasing growth in Asia between 2016 and 2019 in sectors like travel, financial, IT and creative services. This includes extraordinary growth in Singapore in finance, business, insurance and pension provision, and also in China in numerous segments. It looks like nothing short of a boom. Shanghai has been on the up and up. Krzystsztof Kotkowicz, CC BY-SA This may partly reflect the industrial transformation taking place in the Asian developing world from manufacturing to services. It may also capture a long-term shift of services centres from the west to the east – a reshuffle on a truly global scale. But at the same time, it’s evidence that Brexit has weakened the UK as the European centre for services. Yes, business shifted to Ireland (and Luxembourg) to some extent, but that could be hiding a wider collective setback. The question for the years ahead, for the UK and its European services peers, is whether they can come up with arrangements that help maintain their collective strengths – and to what extent they can exploit opportunities elsewhere, particularly on developing countries, where US services providers have traditionally been far ahead. This article was co-written by Professor Jun Du and Dr Oleksandr Shepotylo.

Psychologists tackle childhood obesity by studying avid eating behaviour

• Psychologists at Aston University, Loughborough University, University College London and Kings College London to collaborate on childhood obesity study • £1-million project awarded by the Economic and Social Research Council • Three-year project to develop practical interventions to tackle obesity in early childhood A team of psychologists are to start work on a three-year project that will assist parents to address over-eating in pre-school children who have large appetites. The group, which specialises in childhood eating behaviour is led by Aston University, and includes researchers from Loughborough University, University College London and Kings College London. It is a result of a long-standing collaboration between the team members. The team have been awarded almost £1-million pounds, by the Economic and Social Research Council. The project aims to help support parents whose children are very focused on and motivated by food and the project will produce guidelines based on the findings that can be used to develop interventions. Childhood obesity is one of the most serious public health challenges of the 21st century and of major societal concern. It places children at high risk of diseases such as diabetes, cardiovascular disease and some cancers in adulthood. According to the charity World Obesity, in just 40 years the number of school-age children and adolescents with obesity has risen more than 10-fold, from 11 million to 124 million (2016 estimates). Professor Jackie Blissett, Aston University and lead academic on the study said: “Childhood obesity usually begins in infancy and early childhood, with up to 90% of children who have obesity at 3 years continuing to have overweight or obesity in adolescence. Some children however, are more vulnerable to the development of obesity than others, due to their genetic susceptibility. “A better understanding of the factors which may help to prevent or reduce the risk of childhood obesity, and applying this understanding to develop effective interventions, is of key importance to solving this complex policy and practice challenge.” The team will use existing longitudinal data from the Gemini study to monitor trends in children’s eating and examine the development of the relationship between children’s appetite and parents’ feeding practices across early childhood. In the second phase of the project, which will be lab-based, the team at Aston University are set to recruit two members of research staff to support the study. In the lab, around 120 children will be observed whilst taking part in various food related tasks, to assess which feeding practices change their eating behaviour and help the researchers find the best way of regulating their food intake. The team intend to test the effectiveness of certain feeding practices and plan to recruit around 2000 new families who will take part in an online survey to assess children’s appetite traits. Professor Claire Farrow, Aston University, and collaborator on the study said: “At present, public health advice regarding children's eating and weight is generic, ineffective, and does not tackle variability in children's appetite avidity, which makes behaviour change even more challenging for parents who struggle to manage their child's eating behaviour.” “Using current theory to inform complex intervention development, our research will examine how parents interact with their pre-school children with avid appetites in the food context, evaluate how these interactions predict short and long-term effects on eating behaviour and develop recommendations for interventions in the future.”

Aston University partners with business to develop antimicrobial surfaces to prevent spread of infection

A leading London based architectural metalwork company, specialising in the design, fabrication and installation of bespoke metal products has entered into a Knowledge Transfer Partnership (KTP) with Aston University, with the aim of developing antimicrobial coatings as a way to reduce infection in high risk environments. The Aston University research team will work with John Desmond Limited to develop high end metallic products that can be used where there is a high risk of the spread of bacteria. The antimicrobial coating will be developed for use in communal areas on products such as handrails, balustrades, push plates, door handles and faceplates, – all of which are common in high traffic areas such as hospitals, doctors surgeries, dental practices, schools and transportation hubs. A Knowledge Transfer Partnership (KTP) is a three-way partnership between a business, an academic partner and a graduate, called a KTP Associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. Aston University is the leading KTP provider within the Midlands. Microbiologists from Aston University’s College of Health and Life Sciences and materials scientists from its College of Engineering and Physical Science will establish the effectiveness of the antimicrobial coatings against a panel of bacteria under a range of conditions to further optimise the surface performance. The team will support John Desmond Ltd to establish an in-house microbiology laboratory to enable extensive testing of the developed coatings which will be carried out under lab conditions. Information from the lab tests will provide supporting evidence to prospective clients of the antimicrobial coating’s efficacy, expected lifespan and performance under varying conditions. Ian Desmond, owner of John Desmond Ltd, said: “We are very excited to be working with Aston University on this ground-breaking project to develop industrial coatings capable of reducing the spread of infection within public spaces. “We are confident that with the expert knowledge and experience that the Aston University team brings to this collaboration, we will succeed in formulating a potent cost-effective means to protect all of us from the threat of micro-organisms, and their impact on the environment in which we live and work.” The Aston University academic team consists of Dr Tony Worthington, associate professor in clinical microbiology and infectious disease; Professor Anthony Hilton, and executive dean of the College of Health and Life Sciences, and Dr Richard Martin from the Aston Institute of Materials Research in the College of Engineering and Physical Science. Professor Anthony Hilton said: “I’m delighted to be able to work on this exciting project with John Desmond Ltd, bringing together a multi-disciplinary team of scientists and engineers from across Aston University to work with an industry partner. “Knowledge exchange between academia and industry is a core element of Aston University’s strategy and it is exciting to be part of a team developing a product which has the potential to have real impact in preventing and controlling infection.” Dr Richard Martin, Aston Institute of Materials Research, said: “Over the past year, we have all become aware of just how important it is to limit the spread of microorganisms. This project is an exciting opportunity to develop new antimicrobial coatings that will significantly reduce the transmission of microorganisms from touchpoint surfaces such as door handles and handrails." The research team have found that claims for the effectiveness of the anti-microbial properties of products already on the market are not always backed with scientifically rigorous evidence. As a result of this, these products have not been able to penetrate markets such as healthcare, where generic claims are not sufficient for buyers to change suppliers. This KTP will establish a body of testing and efficacy data which will support the application and use of antimicrobial coatings in a range of settings where control of bacteria on environmental surfaces is critical for infection prevention and control. You can visit our website for more information about The College of Health and Life Sciences and The College of Engineering and Physical Science at Aston University.

Pothole project to pave way to smoother roads

• Joint research project will combine effort and expertise of pavement engineers, material scientists and computational fluid dynamics experts • Project to look at improving quality, longevity and accessibility of the highway network • Aston University will be working with University of Nottingham and seven other industrial partners including Highways England and the Road Surface Treatment Association A project which will be the driving force behind the redesigning of roads and changes in road repairs could revolutionise the way potholes are repaired, and road surfaces are designed. The three-year collaboration, ‘Prevention and Management of Road Surface Damage’, is being led by Mujib Rahman, professor in civil engineering, Department of Civil Engineering at Aston University and Dr Nick Thom of the University of Nottingham. The project will combine the efforts and expertise of pavement engineers, material scientists and computational fluid dynamic experts from both universities. The research aims to improve the design and construction of roads to minimise surface damage caused by water freezing and thawing, and general wear and tear from traffic. It also will be looking at how to change the science behind road repairs and maintenance. Research will be looking at two main elements: - Enable the design of roads to prevent surface damage from water and environmental factors - Introduce a change in the management of road repair and create a more durable repair of the road surface. . Professor Rahman said that smoother roads were critical to the nation as the 250,000 miles of paved road, valued at £750 billion, which is the network for deliveries of goods and services across the UK. But he added potholes and damage to roads had become ‘increasingly problematic’ for all users. “We want to drive out the pothole epidemic that has overcome the UK in recent years. Due to record breaking rainfall, extreme cold weather and tight financial constraints on highway authorities, this situation has become much worse. This has been combined with the lack of longevity in some repairs” he said. Dr Nick Thom, from the Nottingham Transportation Engineering Centre Research Group, said: “The expected deliverables are material specifications and maintenance guidelines designed – like a Covid vaccine – to stop this disease of the road in its tracks. In the main this will be about doing better with currently-used resources, but, given the expected slump in future oil production with consequent loss of bitumen supplies, the search will also be on for alternative viable high-performance products.” The project has been funded by Engineering and Physical Science Research Council (EPSRC) and will be running until March 2024. Supporting it will also be ADEPT, Highways England, Transport for London, Nottinghamshire County Council, Cooper Technology and the Road Surface Treatment Association (RSTA).

New York and Tokyo: Global Cities as Essential Hubs for Our Collective Future

Throughout, cities have faced repeated pronouncements of their demise. Yet, as centers of soft power, cities adapt, persevere, and ultimately, reinvent themselves to thrive. Photo: Orbon Alija / Getty Images On August 24, 2020, in the dog days of the New York summer and at the peak of the COVID-19 pandemic, comedian Jerry Seinfeld wrote an op-ed for The New York Times titled "So You Think New York Is 'Dead' (It's not.)" The king is dead, long live the king! "Real, live, inspiring human energy exists when we coagulate together in crazy places like New York City," wrote Seinfeld. Cities change, "They mutate. They re-form. Because greatness is rare. And the true greatness that is New York City is beyond rare." In fact, megacities around the world have been experiencing similar trends related not just to the novel coronavirus--climate change, natural disasters, population shifts, and transformations in business, infrastructure, and transportation will all shape the contours of the 21st century. New York City's own history--when and why it has been pronounced "dead" during the last century--is instructive in and of itself. Other megacities of consequence should take note and take heart, especially Tokyo, which will be under the microscope in a new way as it prepares to host the Olympic Games in today's unprecedented environment. History repeats itself In the tensions of living in the present time, it's easy to forget New York City's long history of disaster, recovery, growth, and innovation--the 1918-19 influenza epidemic, the seasonal threat of polio, the scourge of HIV-AIDS, and the current pandemic, all define the city's history. In October 1975, New York City, America's largest and wealthiest city, narrowly averted bankruptcy. Refused rescue by the federal government and President Gerald Ford, the city was saved only through the beneficence of the city's own Teacher's Retirement System pension fund, which made up a $150 million shortfall. The next day, the Daily News headline shouted "Ford to City: Drop Dead." We survived, and we thrived! Then there was 9/11, 20 years ago this September, when the U.S. rallied around the city. New Yorkers cheered as heavy equipment driven from across America arrived to help clear the devastation, and were joined by the entire nation in mourning those who were lost. Along came the 2008 financial crisis, sounding another death knell for New York. Today, we know from past history that what has closed will reopen, or be reborn in a different form. And we'll be here to celebrate. Global cities generate soft power Like Tokyo, London, or Paris, New York is a global center for arts and culture, a place where diverse creative arts flourish and inspire people in close proximity, where there is always space for tradition and innovation, and a place, too, for those who come for entertainment. But whether in Japan, Europe, or America, whether in the arts, innovation, or civil society, the soft power of a global city is so much more than the sum of its parts. It is a treasure trove of history, a platform for the future, a home for diversity, and an incubator for social change. What is soft power and why do we need it? The term "soft power" was crafted by Harvard political scientist Joseph Nye in the 1980s, and is now widely used in a foreign policy context. As a 2004 Foreign Affairs review of Nye's book, Soft Power; The Means to Success in World Politics noted: "Nye argues that successful states need both hard and soft power--the ability to coerce others as well as the ability to shape their long-term attitudes and preferences... But overall, Nye's message is that U.S. security hinges as much on winning hearts and minds as it does on winning wars." Almost two decades later, soft power--the cultural, intellectual, and social bonds that bring diverse countries and societies together for mutual understanding--has become a critical component of American foreign policy. This is especially important for the U.S.-Japan alliance, as most recently evidenced by Hideki Matsuyama's thrilling Masters Tournament win and President Biden hosting Prime Minister Yoshihide Suga as the first head of state to visit the White House during his tenure. As I've written before, based on my experience from the State Department, "innovative and entrepreneurial partnerships based on shared objectives--economic growth, stability, and more--will be the engine for increased security and prosperity." In other words, the future of diplomacy will not only be national, but subnational, where megacities like Tokyo and New York will shape their own destinies based on the partnerships that their leaders--political, business, and civil--can forge together in the best interests of their constituents. Japan Society and New York As the President and CEO of Japan Society, my work is to take the Society's mission into its second century, to be the deep connection, or kizuna, that brings the United States and Japan together through its peoples, cultures, businesses, and societies. From our New York headquarters, which opened to the public 50 years ago, we are looking toward the next half century knowing that we will be defined not so much by our now-landmarked building but by our digital and ideational impact. Our future can only be enhanced by continuing to exchange with our friends in Tokyo and beyond. Long before soft power was defined, in the radical days of 1960s New York, Japan Society supported international exchange in the arts between Japan and the U.S. through fellowships and grants to Japanese artists and students, among them Yayoi Kusama, Yutaka Matsuzawa (Radicalism in the Wilderness: Japanese Artists in the Global 1960s), Shiko Munakata (Improvisation in Wood: Kawamata x Munakata, fall/winter 2021), and many others who made history in the arts in both the U.S. and Japan. Now, performing arts commissions and gallery exhibitions at Japan Society build on and evolve U.S.-Japan cultural exchange even as Japanese traditional and contemporary artists have been mainstreamed into New York's major cultural institutions. Our work continues--in arts and culture, education, business, and civil society. Even as the COVID pandemic recedes through continued social distancing practices and increasing vaccinations, the changes it has wrought on the ways we work and communicate are here to stay. Remote work, flexible schedules, and collaboration and connectivity across time zones all predate the pandemic but were scaled up at a rate that was previously unimaginable. While physical borders closed to travelers, virtual ones opened --and technology has allowed us to engage and convene with those near and far like never before. We at Japan Society are committed to finding new connections and building new bridges outside of New York City, starting with Tokyo and then the rest of the world. Our 37 other Japan-America sister societies across the United States have much to offer even as New York remains an essential global stage and financial platform. Partnerships will ultimately define the future of which global hubs thrive and where populations gravitate post-COVID. As we continue our mission for the future of the world, and for the U.S.-Japan alliance, I'm incredibly optimistic for Japan Society and for New York City's long-term evolution. This article was originally published in the Tokyo Metropolitan Government.

Starter vape packs to be handed out in hospitals

A new trial from the University of East Anglia will see smokers attending hospital emergency departments given e-cigarette starter packs to help them quit. The initiative comes as a Cochrane Review - the international gold standard for high quality, trusted health information – about vaping is updated today. The review, led by the University of Oxford and involving the UEA team, shows how nicotine electronic cigarettes could increase the number of people who stop smoking compared to nicotine replacement therapy – such as chewing gum and patches – and compared to electronic cigarettes that do not contain nicotine. The new trial will offer stop smoking advice and an e-cigarette ‘starter pack’ to patients attending hospital emergency departments for any reason, to try to encourage and support them to quit smoking – even for those who might not have considered it before. The new trial is funded by the National Institute for Health Research (NIHR) and will be run by the Norwich Clinical Trials Unit at UEA. Prof Caitlin Notley, from UEA’s Norwich Medical School, said; “Many people who smoke want to quit, but find it difficult to succeed in the long term. “Electronic cigarettes mimic the experience of cigarette smoking because they are hand-held and generate a smoke-like vapour when used. They can be an attractive option for helping people switch from smoking, even if they have tried and failed in the past. “We know that they are much less harmful than smoking tobacco, and that they have been shown to help smokers quit. Trial co-lead Dr Ian Pope, also from UEA’s Norwich Medical School and an emergency physician, said: “Emergency Departments in England see over 24 million people each year of whom around a quarter are current smokers. “Attending the Emergency Department offers a valuable opportunity for people to be supported to quit smoking, which will improve their chances of recovery from whatever has brought them to hospital, and also prevent future illness.” The study will run over 30 months across five hospitals in England and Scotland – at the Norfolk and Norwich University Hospital, the Royal London Hospital and Homerton University Hospital in London, Leicester Royal Infirmary and the Royal Infirmary of Edinburgh. Smokers who agree to take part will be randomly assigned to receive either smoking advice during their emergency department wait, an e-cigarette starter pack and referral to local stop smoking services, or just written information about locally available stop smoking services. Both groups of patients will be asked if they are still smoking one, three and six months after they attended hospital. The research team hope to eventually recruit around 1,000 smokers to the trial. Prof Notley said: “We’ll be looking at the number of people who successfully quit smoking across both groups, to see which intervention works best. We’ll also work out how much it would cost to roll the scheme out nationally,” she added. ‘Electronic cigarettes for smoking cessation (Review)’ is published by the Cochrane Library on April 29, 2021.