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A year in the spotlight: University of Delaware’s most notable media mentions of 2025
In 2025, the University of Delaware had many exceptional media mentions. Here are some of the most notable. Science coverage dominated Where will the next big hurricane hit? Ask the sharks. (The Washington Post) – Aaron Carlisle, a marine ecologist, was featured for his revolutionary work using sharks to predict major weather events. Scientists could soon lose a key tool for studying Antarctica's melting ice sheets as climate risks grow (NBC News) – Carlos Moffat, an associate professor and oceanographer, spoke about the national budget and how it's impacting climate research. These Katrina Survivors Feel Overlooked. Now, They’re Using TikTok to Tell Their Stories (Rolling Stone) – Jennifer Trivedi, a disaster researcher, spoke about why Hurricane Katrina was such a major story. Malala Yousafzai, Migration and Sustainability (Forbes) – Saleem Ali, a professor of energy and environment, contributed regularly to Forbes on environmental topics. Scientists went hunting for freshwater deep beneath the Atlantic Ocean. What they found could have global implications (CNN) – Holly Michael, a professor of Earth sciences and civil and environmental engineering, spoke about the history of freshwater. Engineering Professor Answers Electric Car Questions (WIRED) – Willett Kempton, a professor of engineering, joined WIRED to answer the internet's most interesting questions about electric cars. Plastic shopping bag policies are actually working, a new study suggests (CNN) – Kimberly Oremus, associate professor of marine science and policy, was featured in several major outlets on the effectiveness of plastic bag bans. Insects are dying: here are 25 easy and effective ways you can help protect them (The Guardian) – Douglas Tallamy, an entomologist, was featured in dozens of outlets for his expertise. Political news coverage was front and center U.S. Chamber of Commerce sues Trump administration over $100,000 H-1B visa fees (NPR) – Daniel Kinderman, a political science professor, was interviewed for his expertise on a lawsuit involving changes in work visas. The government shutdown is over, but expect more fights and higher insurance prices to come (Delaware Public Media) – David Redlawsk, a political psychologist, discussed the recent government shutdown and what an end to it signals. Wrestling Over Charlie Kirk’s Legacy and the Divide in America (The New York Times) – Dannagal Young, a communications professor, commented on how media reacted to the death of Charlie Kirk. Consequences for colleges whose students carry mountains of debt? Republicans say yes (NPR) – Dominique Baker, associate professor of education, was quoted in multiple national outlets for her education expertise. General expertise came in clutch Why the U.S. struggles with passenger service despite having the most rail lines (NPR) – Allan Zarembski, a professor of railroad engineering, was featured in dozens of national publications for his expertise. From folklore to your front porch: The history of the jack-o'-lantern (NPR) – Cindy Ott, an associate professor of history, detailed the history of this autumn staple in multiple outlets. Nexstar Media Group buying Tegna in deal worth $6.2 billion (AP) – Danilo Yanich, professor of public policy, noted the ways the media giant duplicates work across networks. Warren Buffett hired Todd Combs to take over Berkshire's portfolio one day. Here's what close watchers say about his surprise exit. (Business Insider) – Lawrence Cunningham, director of UD's Weinberg Center, was featured throughout the year for his business and economic expertise. Enlighten Me: How to make your holidays truly happy (Delaware Public Media) – Amit Kumar, a professor of marketing, discussed strategies for finding happiness during the holidays throughout the winter season. Students and their stories shined throughout the year Networking: Is it what you know or who you know? (The Chronicle of Higher Education) – UD's career-development office, which assists students on their job journeys, was featured. U of Delaware Creates Yearlong Co-Ops for Business Students (Inside Higher Ed) – A new partnership with the state of Delaware connects business students to local employers, with the goal of reducing brain drain in the region was featured. Wilmington’s 'STEM Queen' earns national Obama–Chesky honor (The News Journal/Delaware Online) – Jacqueline Means, a management information systems major, was featured for earning a national recognition. Vita Nova Restaurant Gives Culinary Students Hands-on Training (Delaware Today) – The student-staffed restaurant, Vita Nova, was featured. Delaware professor transforms writing class by teaching students to use AI as the technology reshapes the workforce (WHYY) – Matt Kinservik, a professor of English, was featured for teaching students to use AI responsibly, exploring its capabilities and fact-checking tools. Pop culture experts weighed in 'Stranger Things' expert at UD chats about Netflix show's appeal (The News Journal/Delaware Online) – Siobhan Carroll, an associate English professor, sat down with a reporter to discuss the latest season and how the horror genre is often a mirror of our real world. “Horrendous And Insulting”: Backlash Erupts Over “Misrepresentation” In 2026 Wuthering Heights (Bored Panda) – Thomas Leitch, an English professor, said that “literal adaptations of classic novels are exceedingly rare, maybe impossible.” Major changes at UD highlighted University of Delaware appoints interim president to the permanent post (The Philadelphia Inquirer) – News of UD's new president, Laura A. Carlson, was covered throughout the region. Retiree learning center gets boost with $1M gift for downstate OLLI classes (Spotlight Delaware) – a large donation to the southern Delaware chapter of the Osher Lifelong Learning Institute, was featured. To speak with any of these experts in 2026 on these stories or others, please reach out to MediaRelations@udel.edu. Happy holidays and cheers for a bright and healthy new year!
From Saint to Superstar: The Remarkable History of Santa — and His Many Global Identities
Santa Claus may look familiar — red suit, white beard, infectious laugh — but behind the modern icon is a centuries-long story shaped by religion, folklore, migration, marketing, and local tradition. Far from being a single character, “Santa” is a global collection of gift-givers, each reflecting the culture that shaped them. The Historical Roots: A Saint Becomes a Symbol The story of Santa Claus begins with St. Nicholas, a 4th-century Greek bishop known for generosity, compassion, and secret gift-giving. Stories of Nicholas helping the poor — often anonymously — spread across Europe, establishing a lasting connection between generosity and winter celebrations. Over time, St. Nicholas evolved from a religious figure into a folkloric one as traditions blended with local customs, seasonal festivals, and storytelling. The idea of a benevolent winter gift-giver became firmly embedded in European culture long before Santa ever boarded a sleigh. Santa in North America: Reinvention and Red Suits In North America, Santa Claus emerged as a cultural hybrid: Dutch settlers brought traditions of Sinterklaas 19th-century poems and illustrations reshaped Santa into a jovial, approachable figure 20th-century popular culture and advertising standardized the modern image: red suit, round belly, flying reindeer, North Pole address What began as a saintly figure became a universal symbol of generosity, childhood wonder, and seasonal joy — largely detached from religious roots but deeply tied to cultural celebration. Santa Around the World: Same Spirit, Different Stories Santa’s core traits — kindness, generosity, winter magic — remain consistent, but his appearance and habits vary widely: Europe Sinterklaas (Netherlands & Belgium): Arrives by boat, wears bishop’s robes, celebrated earlier in December Father Christmas (UK): Rooted in feasting and goodwill, later merged with Santa traditions Père Noël (France): Delivers gifts with a quiet, gentle presence La Befana (Italy): A broom-riding grandmother figure tied to Epiphany traditions Nordic Countries Joulupukki (Finland): Lives in Lapland, wears practical winter clothing, and feels distinctly grounded in nature Julenisse (Norway & Denmark): A blend of Santa and household folklore spirits Asia Hoteiosho (Japan): A cheerful monk associated with happiness and abundance Christmas gift-givers in many Asian countries are largely secular, tied to pop culture rather than religion Latin America Papá Noel: Often coexists with religious gift-bringers tied to Epiphany Emphasis may be placed more on community and family than individual gift-giving Why Santa Still Matters Santa’s endurance lies in his adaptability. He absorbs cultural values — generosity, kindness, joy — and reflects them back in familiar, comforting ways. Whether religious, secular, or purely symbolic, Santa represents shared traditions that bring people together during the darkest days of the year. Story Angles for Journalists How St. Nicholas became a global icon The commercialization of Santa — myth vs. modern marketing Cultural identity through holiday folklore Why children worldwide believe in gift-givers How immigrant communities blend Santa traditions Santa as a mirror of societal values across cultures Why This Matters Today In an increasingly globalized world, Santa Claus is a rare figure who crosses borders with ease — adapting, evolving, and uniting cultures through shared storytelling. His many forms remind us that traditions aren’t static; they grow with the people who keep them alive. Journalists covering culture, history, religion, folklore, or holiday traditions can connect with historians, anthropologists, religious scholars, and cultural experts through ExpertFile to explore how Santa continues to shape — and reflect — societies around the world. Find your expert here: www.expertfile.com
The holiday season is a whirlwind of joy, lights, and laughter, but sometimes it can also sneak in some added stress. Experts from the University of Delaware are here to remind us that our mental wellness shouldn’t take a backseat during these festive times. By weaving mindfulness into our holiday plans, we can maximize the joy and peace we experience. Prioritizing presence over presents Let's face it: the holiday rush often translates to an avalanche of consumerism. But Amit Kumar, a marketing professor who focuses on the scientific study of happiness, suggests focusing on being present rather than the presents. Carving out mindful time The holidays can stir up complex emotions as families come together. Psychology professors Franssy Zablah and Zachary Meehan offer strategies to support mental well-being this season. Valerie Earnshaw and Raphael Travis, professors who study health and wellbeing, can share guidance for supporting family members with substance use disorders this holiday season. Gifting intentionally this year Education professors Myae Han and Roberta Golinkoff can talk about gifts for children that promote reading or positive play. Keeping the spirts bright year after year Debra Hess Norris offers tips on how to preserve decorations and make them look brand new every year. To contact any of these experts, click on their expert profiles or email MediaRelations@udel.edu.
LSU Experts Break Down Artificial Intelligence Boom Behind Holiday Shopping Trends
Consumers are increasingly turning to artificial intelligence tools for holiday shopping—especially Gen Z shoppers, who are using platforms like ChatGPT and social media not only for gift inspiration but also to find the best prices. Andrew Schwarz, professor in the LSU Stephenson Department of Entrepreneurship & Information Systems, and Dan Rice, associate professor and Director of the E. J. Ourso College of Business Behavioral Research Lab, share their insights on this emerging trend. AI is the new front door for search: Schwarz: We’re seeing a fundamental change in how consumers find information. Instead of browsing multiple pages of results, users—especially Gen Z—are skipping to conversational AI for curated answers. That dramatically shortens the shopping journey. For years, companies optimized for SEO to appear on the first page of Google; now they’ll have to think about how their products surface in AI-generated recommendations. This may lead to a new form of “AIO”—AI Information Optimization—where retailers tailor product descriptions, metadata, and partnerships specifically for AI visibility. The companies that adapt early will have a distinct advantage in capturing consumer attention. Rice: This issue of people being satisfied with the AI results (like a summary at the top of the Google results) and then not clicking on any of the paid or organic links leads to a huge increase in what we call “zero click search” (for obvious reasons). For some providers, this is leading to significant drops in web traffic from search results, which can be disconcerting due to the potential loss of leads. However, to Andrew’s point of shortening the journey, it means that the consumers who do come through are much more likely to buy (quickly) because they are “better” leads. This translates to seemingly paradoxical situations for providers: they see drops in click-through rates and visitors/leads, yet revenue increases because the visitors are “better.” There is a rise in personalized shopping journeys: Schwarz: AI essentially acts as a personal shopper—one that can instantly analyze preferences, budget, personality traits, or past behavior to produce tailored gift lists. This shifts power toward “delegated decision-making,” in which consumers allow AI to narrow their choices. Younger consumers are already comfortable outsourcing this cognitive load. However, as ads enter the picture, these personalized journeys could be shaped by incentives that aren’t always transparent. That creates a new responsibility for platforms to disclose when suggestions are sponsored and for users to develop a more critical lens when interacting with AI-driven recommendations. Rice: This is also a great point. The “tools” marketers use to attract customers are constantly evolving, but this seems in many ways to be the next iteration of the Amazon.com suggestions that you find at the bottom of the product page for something you click on when searching Amazon (“buy all x for $” or “consumers also looked at…,” etc.), based on past histories of search and purchase, etc. One of the main differences is that you can now create virtually limitless ways to compare products, making comparisons less taxing (reducing cognitive load and stress), which may, in some cases, increase the likelihood of purchase. These idiosyncratic comparisons and prompts lead to the truly unique journeys Andrew is discussing. You no longer have to be beholden to a retailer-specified price range. You could choose your own, or instead ask an AI to list the products representing the best “value” based on consumer reviews, perhaps by asking to list the top ten products by cost per star rating, etc. Advertising is becoming more subtle and conversational: Schwarz: With ads woven directly into AI responses, the traditional boundary between content and advertising blurs. Instead of banner ads, pop-ups, or clearly labeled sponsored posts, recommendations in a conversational thread may feel more like advice than marketing. This has enormous implications for consumer trust. Retailers will likely see higher engagement through these context-aware ad placements, but regulatory scrutiny may also increase as policymakers evaluate how clearly sponsored content is identified. The risk is that advertising becomes invisible—something both platform designers and regulators will need to monitor carefully. Rice: This is definitely true. I was recently exploring an AI-based tool for choosing downhill skis, but the tool was subtly provided by a single ski brand. I’m not sure the distribution of ski brands covered was truly delivering the “best overall fit” for a potential buyer, rather than the best possible ski in that brand. At least in that case, it was somewhat disclosed. It does, however, become an issue if consumers feel misled, but they’d have to notice it first. Still, the advantages are big for retailers, and the numbers don't lie. According to some preliminary Black Friday data, shoppers using an AI assistant were 60% more likely to make a purchase. Schwarz: This shift is going to reshape multiple layers of the retail ecosystem: Retailers will need to rethink how they show up in AI-driven environments. Traditional SEO, ad bids, and social media strategies won’t be enough. Partnerships with AI platforms may become as important as being carried by major retailers today. Because AI tools can instantly compare prices across dozens of retailers, consumers will become more price-sensitive. Retailers may face increasing pressure to offer competitive pricing or unique value propositions, as AI reduces friction in comparison shopping. Retailers who integrate AI into their own websites—chat-based shopping assistants, personalized gift advisors, automated bundling—will gain an edge. Consumers are increasingly expecting conversational interfaces, and companies that delay will quickly feel outdated. As AI tools influence purchasing decisions, consumers and regulators alike will demand clarity around how recommendations are generated. Retailers will need to navigate this carefully to maintain What I think we are going to see accelerate as we move forward: AI-powered concierge shopping will become mainstream. Within a couple of years, using AI to generate shopping lists, compare prices, and find deals will be as common as using Amazon today. Retailers will create AI-specific marketing strategies. Instead of optimizing for keywords, they’ll optimize for prompts: how consumers might ask for products and how an AI system interprets those requests. More platforms will introduce advertising into AI models. ChatGPT is simply the first mover. Once the revenue potential becomes clear, others will follow with their own ad integrations. Greater scrutiny from policymakers. As conversational advertising grows, transparency rules and labeling requirements will almost certainly. A new era of “conversational commerce.” Buying directly through AI—“ChatGPT, order this for me”—will become increasingly common, merging search, recommendation, and transaction into a single seamless experience. I can speak to this on a personal level. My college-aged son is interested in college football, and I wanted to get him a streaming subscription to watch the games. However, the football landscape is fragmented across multiple, expensive platforms. I asked ChatGPT to generate a series of options. Hulu is $100/month for Live TV, but ChatGPT recommended a combination of ESPN+, Peacock, and Paramount+ for $400/year and identified which conferences would not be covered. What would have taken me hours only took me a few minutes! Rice: On the other hand, AI isn’t infallible, and it can lead to sub-optimal results, hallucinations, and questionable recommendations. From my recent ski shopping experience, I encountered several pitfalls. First, for very specific questions about a specific model, I sometimes received answers for a different ski model in the same brand, or for a different ski altogether, which was not particularly helpful, or specs I knew were just plain wrong. Secondly, regarding Andrew’s point about the conversational tone, I asked questions intended to push the limits of what could be considered reliable. For example, I asked the AI to describe the difference in “feel” of the ski for the skier among several models and brands. While the AI gave very detailed and plausible comparisons that were very much like an in-store discussion with a salesperson or area expert, I’m not sure I fully trust when an AI tells me that you can really feel the power of a ski push you out of a turn, this ski has great edge hold, etc. It sounds great, but where is the AI sourcing this information? I’m not convinced it’s fully accurate. It also seems we’re starting to see Google shift toward a more AI-centric approach (e.g., AI summaries and full AI Mode). At the same time, we’re also starting to see AI migrate closer to Google as people use it for product-related chats, and companies like Amazon and Walmart have developed their own AI that is specifically focused on the consumer experience. I can’t imagine it will be long before companies like OpenAI and their competitors start “selling influence” in AI discussions to monetize the influence their engines will have.
Playing "Ketchup": Kraft Heinz, Food Industry Work to Meet Evolving Consumer Trends
In September, the Kraft Heinz Company revealed its intention to split into two smaller entities—one focused on in-demand products, like shelf-stable meals, spreads and sauces, and the other on slower-growth businesses, such as the Oscar Mayer, Kraft Singles and Lunchables brands. The move is among the latest in a series of breakups and spinoffs announced by major "Big Food" conglomerates, including Kellogg's, Keurig Dr Pepper Inc. and Unilever, and experts speculate more divvying and downsizing are bound to follow. Beth Vallen, PhD, a professor in the Villanova School of Business who studies consumer behavior and food marketing, contends these demergers and restructurings are the direct result of a recent yet significant shift in shoppers' spending habits. "It is certainly a possibility that we are moving away from 'Big Food,'" says Dr. Vallen. "The companies are likely to be more agile as smaller entities, and the more targeted businesses will allow them to focus on their different market segments as we face increasingly complex consumer and macro trends in the food industry." Among the more noteworthy factors the professor cites are changes in how shoppers evaluate products and how often they make purchases, particularly amid rising costs, economic pressures and increased competition in the marketplace. When it comes to groceries, a LendingTree survey from earlier this year found that nearly nine in 10 Americans are reassessing what items they cart to the checkout lane. "Inflation and uncertainty have driven consumers to look for more value when they shop," says Dr. Vallen. "This might result in behaviors like switching to lower-cost alternatives, and along these lines, consumers are seeking out retailers with high-quality store brand offerings that might replace their typical, branded items. "Consumers are also shopping less frequently. This could be due to reliance on technology, like online grocery purchases, which requires more planning, as well as a desire to make groceries stretch between purchases to save money." Another development affecting the industry is a broader drive across the population toward health-conscious options and low-calorie meals, heightened to a degree by the rise of GLP-1 drugs like Ozempic. A recent KFF Health Tracking Poll evidences that these medications, which have been shown to promote weight loss, are taken by roughly one in eight American adults; and households with users are expected to account for more than a third of food and beverage sales by 2030. According to Rebecca Shenkman, MPH, RDN, LDN, the director of the MacDonald Center for Nutrition Education and Research at Villanova's M. Louise Fitzpatrick College of Nursing, the impact of these drugs' usage on consumers' eating habits should not be underestimated. "GLP-1 receptor agonists reduce appetite and food intake through multiple mechanisms, and evidence suggests both a reduction in snacking frequency and a shift toward healthier choices among users," shares Shenkman. "They report fewer cravings for sweet, salty and fatty snacks, particularly during the first 12 to 24 weeks of treatment. In addition, consumer surveys and clinical trials indicate increased intake of fruits, vegetables and water, and decreased consumption of processed foods and sugary beverages. "With millions of users and average daily reductions of 700 to 900 calories, demand for calorie-dense snacks could decline significantly." Among the brands and businesses at greatest risk, in Dr. Vallen and Shenkman's respective estimations, are "packaged and processed foods" as well as "sugary beverages and high-fat treats." In turn, with shoppers increasingly moving away from these "unhealthy" options and expressing an openness to dispensing with long-term staples, companies in the sector will need to emphasize adaptability in the coming years, making a conscious effort to understand customers' distinct preferences and needs. "Altogether, there are numerous trends that are seemingly pulling consumers in different directions—between health, taste, value and convenience," concludes Dr. Vallen. "Looking ahead, it will be important for firms to understand how these trends impact different consumers—and in different categories. Health likely means something different to Gen X and Gen Z and may vary further based on whether we are talking about a family dinner or a late-night treat. Taking efforts to understand consumer motivations will be crucial for companies to appropriately respond to current trends."
Giving with Purpose This Holiday Season
As the season of giving draws near, many people are searching for meaningful ways to support the causes that matter most. From local food banks to global humanitarian organizations, charitable giving offers an opportunity to make a genuine difference – for the organization and for the donor. Two Baylor University experts in consumer behavior and philanthropy – James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, and Andrew P. Hogue, Ph.D., associate dean in the Office of Engaged Learning and founder of Philanthropy and the Public Good program – share five practical strategies to help donors give with intention and impact. Five ways to give more thoughtfully and effectively 1. Choose a cause that resonates with you Begin by considering the issues that matter most –education, hunger, health care, the environment or another area close to your heart. Once you identify your passion, take time to research organizations working in that space. Look for transparency, measurable results and a strong record of directing funds to mission-focused programs. “A helpful shortcut is to see whether a nonprofit receives repeat grants from charitable foundations,” Hogue said. “Those grants typically follow a rigorous evaluation process.” 2. Decide what you can comfortably give Giving should feel fulfilling, not stressful. Roberts and Hogue recommend reviewing your household budget and determining an amount that fits comfortably. Even small donations can accumulate into meaningful support over time. 3. Consider how often you want to give Think about whether a single contribution or ongoing support works best for you. Regular giving helps nonprofits plan ahead and maintain steady programming. “Consistent donations allow charities to allocate resources more effectively throughout the year,” Hogue said. 4. Automate your contributions Setting up recurring gifts through your bank or directly with a nonprofit keeps your generosity on track with minimal effort. Automatic withdrawals ensure reliability for the organization and ease for the donor. “It’s a simple way to make sure you don’t forget to give,” Roberts said, “and it provides charities with predictable support.” 5. Offer your time and talent if money is tight Financial support is just one form of generosity. Time, skills and personal networks can be equally valuable. “Donating your time and skills can be just as impactful,” Roberts said. “Whether you’re mentoring, sorting donations or helping at events, your presence matters.” Hogue added that giving enriches both the recipient and the giver: “Charitable giving is about making a difference in others’ lives while adding purpose and connection to your own.” His advice: start small, stay consistent and simply take the first step. “Giving is deeply rewarding,” Hogue said. “And as you grow in your generosity, keep a beginner’s mindset – there is always room to improve how we steward the resources entrusted to us.” Looking to know more or arrange an interview? Simply click on the expert's icon below or contact: Shelby Cefaratti-Bertin today.
One AI-based advancement at a time, UF leaders are transforming the sports industry
As emerging technologies like AI reshape sport industries and professional demands evolve, it is essential for students to graduate with the expertise to thrive in their future careers. To ensure that these students are set up for success, the UF College of Health & Human Performance has launched a new sports analytics program. Led by Scott Nestler, Ph.D., CAP, PStat, a professor of practice in the Department of Sport Management and a national analytics and data science expert, the program ties back to the UF & Sport Collaborative – a five-part project intended to elevate UF’s presence on the global stage in sports performance, healthcare and communication. “Tools and insights that previously were only available to professional sports teams are now coming to the college level, and it makes sense for universities to begin using these data, technologies and new analytic methods,” Nestler said. The sports analytics program fosters collaboration between academic units, such as the Warrington College of Business and the University Athletic Association, helping bridge the gap between sport research and innovation and empowering students to address real-world challenges through data and AI. For example, the program offers opportunities to leverage technology and analytics for strategic decision making in player acquisition, team formation and in-game decisions. Beyond performance metrics, the program also explores marketing strategies and revenue analytics, providing a well-rounded understanding of the field. “When you have enough data and a large enough sample of individuals, AI can help make predictions that otherwise would take prohibitively longer for a human to accomplish with traditional methods,” said Garrett Beatty, Ph.D., the assistant dean for innovation and entrepreneurship and an instructional associate professor in the College of Health & Human Performance’s Department of Applied Physiology and Kinesiology. “Because those data volumes are getting so large, AI models, machine learning, deep learning and other strategies can be leveraged to make sense and glean insights from sport and human performance data in ways that have never been done before.” The program seeks to offer several educational opportunities, such as individual courses, certificate programs and potentially a full degree program. In the long term, Nestler envisions the program evolving into a center or institute, beginning with establishing a research lab in the spring. Additionally, the program will leverage the university’s supercomputer, HiPerGator, to analyze larger data sets and use newer predictive modeling machine learning algorithms. “As faculty and staff move from working with box score and play-by-play data to using tracking data, which contains coordinates of all players and the ball on the field or court tens of times per second, the size of data files in sports analytics has grown tremendously,” Nestler said. “HiPerGator, with its large storage capacity and multiple central processing units/graphic processing units, is ideal for using in sports analytics work in 2025.” Nestler also aims to increase student involvement by enhancing UF’s Sport Analytics Club and hiring research assistants to work on projects for the University Athletic Association. “We need to take a broader view of what AI is and realize that it incorporates a lot of what we’ve been calling data science and analytics in the form of machine learning models, which came more out of statistics and computer science. Those are types of AI and those that I think will largely continue to be used in the coming years within the sports space,” Nestler said. “Also, we’re continuing to see growth in the number of people interested in working in this space, and I don’t foresee that changing. Fortunately, we are also seeing the number of opportunities available to those with the appropriate skills increase as well.”
Why Are Canadian Banks Not Protecting Seniors? The $40 Billion Dollar Question
After an 89-year-old Victoria man lost $1.7 million to phone scammers despite bank red flags, retirement expert and authour, Susan Pimento, exposes a critical protection gap: while U.S. banks like Bank of America offer "Trusted Contacts" (designated people banks call to verify suspicious transactions) for all accounts, Canadian banks restrict this safeguard to investment accounts only—leaving everyday banking vulnerable where most fraud occurs. In Canada, senior fraud is vastly underreported (RCMP estimates only 5-10% surface), and banks are treating this as a cost issue rather than a moral crisis. Susan Pimento is available for interviews to discuss practical solutions, industry insights from her decades of work within financial institutions, and why Canadian banks are failing to implement a simple fix that could save seniors' life savings. Connect with her directly through ExpertFile to schedule TV, radio, podcast, or print interviews. As I was polishing this post for Canadian Financial Literacy Month, another senior fraud story flashed across my screen. This one stopped me cold. According to this CBC story, an 89-year-old man in Victoria, B.C., was tricked into handing over nearly $1.7 million of his life savings in a months-long phone scam. The caller claimed to be from the fraud department at CIBC and said he was helping with a national money-laundering case. (Spoiler: he wasn't.) Despite red flags and staff awareness, the bank still allowed large in-person withdrawals. He was told to buy gold bars — yes, actual gold bars — with drafts of up to $395,000, which couriers then collected like some twisted Uber Eats retirement fraud. Every week in Canada, we see another heartbreaking headline: a senior sends thousands, sometimes millions, to a scammer pretending to be their grandchild, the CRA, or — the ultimate irony — their bank. These scams targeting seniors don't require fancy hacking. They rely on fear, isolation, and misplaced trust. Once the money's gone, it's gone—no refund policy. And here's the kicker: what we're reading about is just the tip of the iceberg. For seniors, fraud now ranks as the top crime, and most fraud goes unreported—especially in this demographic. In a previous post, I showed how the data suggests the real figures could be 10 to 20 times higher than what's officially reported. The RCMP estimates that only 5-10% of fraud victims come forward. Many victims never speak out due to embarrassment, fear, or confusion. Translation? For every story that makes the news, countless others suffer in silence. How The Banking Industry Can Actually Fight Fraud I've worked within financial institutions for decades. Let's just say I understand how the process works. Banks have billion-dollar tech stacks, layers of compliance, and advanced fraud detection systems that can flag a suspicious $47 transaction in milliseconds. But the solution for this type of fraud isn't a multimillion-dollar algorithm or a new "AI-powered fraud prevention dashboard." Instead, it's a human-based approach called a Trusted Contact. What's a "Trusted Contact," Anyway? It's not an app, a chatbot, or some new gadget that requires a firmware update every Thursday. It's a person. Someone you trust — a family member, attorney, accountant, or another third-party who you believe would respect your privacy and know how to handle the responsibility of communicating with your bank in your best interests if something suspicious occurs. They don't access your money or view your accounts. They can't see that you spent $47 at the LCBO last Tuesday (Your secret is safe). They're simply your human safety net — a fraud wing person, if you will. The Origins of the Trusted Contact The concept began in the U.S. in 2018, when FINRA mandated investment firms to request a Trusted Contact Person. Canada followed in 2022, when the Canadian Securities Administrators introduced similar guidance for investment accounts. What things can be discussed with a trusted contact? As its name implies, a Trusted Contact is a designated person who is inherently trusted by the individual (and has no authority to transact business on a client’s account), so there is little to no danger that any reasonable disclosure would violate a client’s trust or give rise to any material issue.” What Canadian Banks Are Doing...And Not Doing Here's the good news. If you invest through Wealthsimple, RBC Direct Investing, TD Direct, or BMO InvestorLine, you can already designate a Trusted Contact. But here's where it gets ridiculous: RBC Direct might have that security feature — but your regular RBC chequing account? Not so much. That protection vanishes the moment Mom or Dad logs into their everyday banking. And that's where most fraud actually occurs. It's like installing a state-of-the-art security system on your front door but leaving the back door wide open with a welcome mat that says "Scammers Enter Here!" Fraud in Canada for Banks is Still a Budget Item: Not a Moral Crisis Here's the uncomfortable truth: For banks, fraud is considered a "cost of doing business." And since most of those losses are borne by customers, not the bank, there isn't much urgency to innovate. The Big Five earned over $40 billion in total last year. They have the means to care. They're not particularly motivated to actually do so. The Big Opportunity for Banks: Add a Little Humanity to the System Banks like to boast about their AI, blockchain, and next-gen fraud analytics. But most scams don't occur because of breached firewalls — they happen because of breached hearts. A Trusted Contact provides an additional simple, low-tech layer: human verification. Picture this: The bank spots an unusual transaction — a large new payee, an international wire transfer, or a sudden gold-bar purchase (it happens). Instead of sending another automated text alert, the system could ask: "This looks unusual. Would you like us to confirm with your Trusted Contact before proceeding?" or “Just a heads-up: scammers often use urgent or unusual requests. Prefer we run this by your Trusted Contact before we proceed?” That's it. One additional step. One extra set of eyes. One brief conversation could save someone's life savings. This isn't about limiting independence — it's about safeguarding autonomy. Ensuring your decisions are genuinely yours, not the scammer's. Banks could even call it "Senior Protection Mode." I'd sign up tomorrow. Heck, I'd pay extra for it. (Shhh, don't tell them that.) Here's the Proof Trusted Contacts Work: Bank of America Did It In 2022, Bank of America became the first major bank to extend Trusted Contacts beyond investment accounts to everyday banking clients. Customers can now add a trusted person the bank can call if something seems wrong, if they can't reach you, or if staff suspect undue influence. That person can't access your money — they're just the human speed bump before disaster: one simple form, one phone number, and much heartbreak avoided. If Bank of America can do it, why can't ours? Canadian banks already have the tech — and indeed the profits — to make it happen. What's Holding Canada's Banks Back? Cue the usual excuses: "Our legacy systems can't handle that." Sure — some of your code still thinks "Y2K" is an active threat. But if you can build an app that tracks my latte points and sends me notifications about my "spending insights," you can add one field for a Trusted Contact. "Privacy laws make it risky." Nope. FINRA and the CSA already provide safe-harbour protections. With consent, banks can legally contact a Trusted Person. Just add a checkbox. You love checkboxes. You make us check dozens of them every time we update our password. "Customers haven't asked for it." They're asking now. Loudly. With megaphones. And pointing at stories like the Victoria gentleman who lost $1.7 million in gold bars. The business case has historically been weak because most fraud losses affect customers, not the bank's balance sheet. But here's the catch: every fraud story damages trust. And in banking, trust is supposed to be the core of the business. For Canadian Banks There's a Competitive Advantage in Caring Rolling out a Trusted Contact feature isn't just good ethics; it's good business. Imagine the marketing campaign: "We don't just protect your password — we protect your peace of mind." Seniors would love this. So would their kids. That's multi-generational loyalty money can't buy. If EQ Bank or any challenger brand wanted a PR home run, this would be it. It's Time to Take Action on Fraud To the Banks: Stop waiting for regulators to force your hand. Lead. Be the first to offer Trusted Contacts for all customers — not just investors. You have the framework, the talent, and the budget. You absolutely do not need another consultant to tell you this is the right thing to do. To Policymakers: The Financial Consumer Agency of Canada should update its Code of Conduct to include a mandatory Trusted Contact option for all customers, safe-harbour rules allowing banks to pause suspicious transactions, and annual public reporting on outcomes. Because sunshine is the best disinfectant, even in banking. To Consumers: Don't wait for policy — be the policy. Ask your bank today if you can add a Trusted Contact. If they say no, ask why not — and post it. Loudly. Talk to your family. Choose your Trusted Person now. Write your MP or MPP and ask why U.S. banks protect seniors better than ours. Remember the $3 ATM Fee Rebellion? Canadians once revolted over paying $3 to access their own money at ATM's. We later got no-fee accounts, digital challengers, and a whole new generation of more innovative banking. If we can rally over an ATM fee, surely we can rally to protect our parents and grandparents from losing their life savings. Fraud isn't an inevitable part of aging — it's a solvable problem. And Trusted Contacts are one of the simplest, most human solutions we have. Don't Forget Two-Factor Authentication for the Soul Adding a Trusted Contact won't stop all fraud — let's be clear about that. But it will go a long way toward slowing it down, adding a common-sense pause, and potentially saving even one senior from losing any part of their hard-earned money. It's unfortunately too late for that gentleman and his family in BC, but it's not too late for countless others. This won't crash legacy systems or drain bank profits. It just adds a little humanity back into banking — right where it belongs. Because the best kind of security isn't just two-factor authentication. It's two people who care. And if we don't care about protecting our elders, who exactly do we care about? Sue Don’t Retire…Re-Wire! Want to become an expert on serving the senior demographic? Just message me to be notified about the next opportunity to become a "Certified Equity Advocate" — mastering solution-based advising that transforms how you work with Canada's fastest-growing client segment.
Five Million Airbnb Reviews Illuminate Guests’ Crime and Safety Concerns
Concerns about crime and safety have a dramatic impact on the behavior of Airbnb customers, according to new research co-authored by Liad Wagman, Ph.D., Dean of the RPI Lally School of Management. In an analysis of nearly 5 million reviews left by Airbnb guests, Wagman and his colleagues found that a short-term rental property’s occupancy rate and rental price dropped by significant amounts after a guest left a review mentioning safety concerns at or around the property: occupancy rates fell by anywhere from 1.5 to 2.4 percent, while average nightly prices dropped by roughly 1.5 percent. These negative safety reviews influenced the behavior not only of potential future customers, but also of the people who wrote them. A customer who mentioned concerns about crime and safety in the neighborhood around a property, for instance, became 60 percent less likely to ever use Airbnb again. “To see the effect of these dynamics play out in action is always fascinating to me," Wagman said. “Given that humans have different preferences, and that information transmittal is imperfect, it’s unsurprising that the effect of self-experience is larger than that of reading a critical review that resulted from it.” Worries about safety within a property — say, a broken step or a slippery tub — also reduced customers’ willingness to return to the platform, but by a more modest amount. The study also found that when people with neighborhood safety concerns did return to the platform, they tended to book properties in areas with lower rates of crime. The study, co-authored by Aron Culotta of Tulane, Ginger Zhe Jin of the University of Maryland, and Yidan Sun of Binghamton University, was published in the journal Marketing Science. Overall, the researchers found that safety-oriented reviews were rare: only about 0.5 percent of customer reviews mentioned safety concerns. But those reviews tend to be more negative in sentiment than the typical customer review, giving them an outsize impact on the behavior of subsequent would-be customers. The findings illustrate a delicate balancing act digital platforms have to perform, particularly those that rely heavily on user reviews: while highlighting negative experiences can help consumers make more informed choices, too much emphasis can drive customers away completely. The team ran several simulations calibrated by their empirical analysis to test how these dynamics play out in the market. They found that if a platform suppressed negative safety reviews completely, customers might assume that safety information was being hidden, and become more wary of using the platform in general. Conversely, while more transparency around safety issues could lead to fewer bookings of impacted properties in the short term, in the long run such a policy could boost user trust and draw more people to the platform, offsetting the short-term losses. “Platforms with the competitive space to focus on long-term objectives may benefit from a higher level of transparency, which can be facilitated by making information that is relevant to their buyers’ decision-making more readily available,” Wagman said. “Doing so facilitates trust and helps incentivize sellers to work to improve the quality of their offerings, as well as help shape sellers' decisions to enter a market (e.g., offer their listings) in the first place.”
#ExpertSpotlight: Why Do We Eat Turkey at Thanksgiving?
Thanksgiving is all about tradition — family gatherings, fall colours, and the annual moment where someone at the table says, “I swear the turkey was bigger last year.” But why this bird? Why not ham, roast beef, or something simpler that doesn't require hours of basting, brining, and YouTube tutorials from chefs with suspiciously perfect kitchens? It turns out, the turkey’s rise to holiday fame is a tale packed with practicality, politics, early marketing, and a few misconceptions that have stuck around longer than the leftovers. Turkey: The Accidental Icon While popular myth suggests the Pilgrims dined on turkey in 1621, historical accounts are vague. They definitely ate wild fowl — which could’ve been turkey, duck, or goose. But practical realities sealed the deal later on: Turkeys were plentiful: In the 1800s, wild turkeys roamed North America in massive numbers. They were big, available, and cheaper to raise than cows or pigs. Big bird = big table: A turkey could feed a crowd without sacrificing dairy-producing animals. Practicality wins again. Seasonal timing: Turkeys matured in the fall, just in time for an annual feast. Nature set the menu before Pinterest ever could. Sarah Josepha Hale: The 19th-Century Queen of Thanksgiving One of the biggest reasons turkey ended up on the national table? A woman named Sarah Josepha Hale — journalist, author, and relentless advocate for making Thanksgiving a national holiday. Hale spent decades campaigning, writing hundreds of letters, and filling her magazine with Thanksgiving recipes (including turkey). When Abraham Lincoln finally proclaimed the first national Thanksgiving in 1863, Hale’s influence helped cement turkey as the centrepiece. In other words: The “Mother of Thanksgiving” was also the Mother of Modern Turkey Marketing. The Power of Tradition (and Leftovers) By the 20th century, turkey was the default. Norman Rockwell painted it. Grocery stores promoted it. Manufacturers created special roasting pans for it. And millions of families quietly wondered whether it was worth the effort. Yet the turkey holds its place because: It symbolizes abundance It satisfies enough people to avoid mutiny Its leftovers power the real Thanksgiving tradition: sandwiches Great Story Angles for Journalists The forgotten role of Sarah Josepha Hale — the woman who shaped a national holiday How turkeys became big business — and how Thanksgiving drives Canada/U.S. poultry economics Turkey myths vs. facts — no, tryptophan alone doesn’t knock you out How immigrant communities reinterpret Thanksgiving menus What the “perfect” turkey says about North American food culture Why It Matters Today Thanksgiving remains a cultural anchor — a moment where millions gather over a shared meal whose main dish has become iconic, symbolic, and occasionally overcooked. Understanding how turkey became the star of the table opens conversations about food history, national identity, environmental sustainability, cultural adaptation, and of course… the annual debate over stuffing inside or outside the bird. For journalists exploring food history, cultural traditions, or holiday trends, culinary experts on ExpertFile can provide deeper context, historical insight, and delicious perspectives to bring your stories to life. Find your expert here: www.expertfile.com