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The Battle Begins - How Long will Trump's Trade Wars Last Between China, Canada and Mexico?
It has begun. March 04 signaled the first day of what could be a long and drawn out trade war between America and it's two closest neighbors and trading partners - Canada and Mexico. President Trump also doubled the tariff he slapped last month on Chinese products to 20%. Markets are reeling, politicians are scrambling and the world is watching to see how the tariffs on Mexican and Canadian imports will affect consumers and the economy. In Canada, the reaction was swift. Businesses pulled American bourbon, wine and other imported spirits from store shelves along. Canada also threatened to turn off imported power that keeps the lights on and factories running in states like Michigan, Minnesota and New York. As well, Canadian Prime Minister, Justin Trudeau announced immediate retaliatory measures. Trudeau said Canada will not back down from a fight in the face of "completely bogus and completely unjustified" trade action that has the potential to ruin bilateral relations and prompt job losses, economic devastation and higher inflation on both sides of the border. Trudeau has already slapped tariffs on an initial tranche of $30 billion worth of American goods and promised $125 billion more will face levies in three weeks' time. He said more, non-tariff measures are coming if Trump doesn't immediately back down. Trudeau said Trump is doing something "very dumb" by attacking Canada like this, given there will be serious ramifications for American workers and consumers with higher prices on everything from food, car parts and fertilizers to pharmaceuticals and paper products. March 04 - CBC News Meanwhile, there have been some indicators that President Trump may be willing to negotiate. President Donald Trump will “probably” announce tariff compromise deals with Canada and Mexico soon, Commerce Secretary Howard Lutnick said Tuesday. The potential agreements would likely involve scaling back at least part of Trump’s brand new 25% tariffs on imports from Mexico and Canada, he added. Lutnick’s comments came minutes after the U.S. stock market limped to a close for a second day of sharp declines, spurred at least in part by investors’ fears that Trump’s aggressive policies will ignite a crippling trade war. After his remarks, U.S. stock futures tied to all three major averages rose. The compromises with Canada and Mexico will likely be revealed as soon as Wednesday, Lutnick said on “Fox Business.” March 04- CNBC News There's a lot of speculation out there - and lingering questions: What key American industries will benefit, which ones will suffer? When and will consumers see price hikes at the stores? Will there be a lasting negative impact felt on the American economy? What does this mean for the USMCA that was currently in place? If you're a journalist covering tariffs and the trade war - then let us help. William J. Luther, Ph.D., is an associate professor of economics at Florida Atlantic University, director of the American Institute for Economic Research’s Sound Money Project, and an adjunct scholar with the Cato Institute’s Center for Monetary and Financial Alternatives William is available to speak with media. Simply click on his icon now to arrange an interview today
Digital platforms have emerged as powerful tools for people impacted by the Russo-Ukrainian War. One professor at the University of Delaware has, for over two years, provided reading resources specifically for the children whose lives have been forever changed by this conflict. Roberta Michnick Golinkoff, the Unidel H. Rodney Sharp Chair and Professor at UD's College of Education and Human Development, has developed a website with free interactive e-books, games and other resources to Ukrainian children. A nationally known expert in childhood literacy, Golinkoff worked together with developers to stock the site, Stories with Clever Hedgehog, with materials in both Ukrainian and English. The multilingual platforms allows displaced families all over the world to engage in shared reading with their children, facilitate early literacy development and promote well-being during a time of stress. In addition to enhancing learning experiences, digital platforms provide an essential sense of community and connectivity for students isolated by conflict. Golinkoff, who has appeared in numerous national outlets including NPR, ABC News and The Conversation, is available for interviews on the site as well as literacy in general. Just click her profile to get in touch.
UPI news service interviewed Dr. Meena Bose for the article “Trump USAID cuts create vacuums of food, medical care for vulnerable populations.” The president’s effort to downsize government agencies makes good on one of his biggest campaign promises, according to Dr. Bose. While presidents have attempted to increase the efficacy of agencies in the past, the article says Trump’s approach is different. “This is kind of a hatchet approach to doing so but I think it has a certain appeal to the president’s constituencies,” Bose told UPI. “He’s getting things done, cutting through red tape.” Dr. Bose is a Hofstra University professor of political science, executive dean of the Public Policy and Public Service program, and director of the Kalikow Center for the Study of the American Presidency.
The Legality of Potential U.S. Takeover of Gaza
Hofstra Law Professor James Sample appeared on CBS News New York to discuss the legality of a potential United States takeover of Gaza.
Takeaways from Trump’s Inauguration and Executive Orders
Dr. Meena Bose was interviewed by NY 1 Spectrum News about President Trump’s first day in office and his inauguration. She was also interviewed by WFMD radio in Frederick, MD, about the president repealing restrictions placed on federal immigration officials under the Biden administration. Dr. Bose is a Hofstra University professor of political science, executive dean of the Public Policy and Public Service program, and director of the Kalikow Center for the Study of the American Presidency.
Work on Snow Squall VR Simulation Moves Forward
Last year, Dr. Jase Bernhardt, Hofstra associate professor of geology, environment, and sustainability, was awarded a $100,000 Road to Zero Community Traffic Safety Grant from the National Safety Council, to develop a VR simulation of driving in a snow squall. The project aims to share information about the onset of snow squalls, the importance of heeding emergency weather advisories, and how drivers should respond if they are on the road when a snow squall occurs. Dr. Bernhardt has partnered with meteorologists from the National Weather Service office in State College, PA, and was in Pennsylvania recently to participate in a press conference and conduct field research supporting his work. The press conference was promoted on PAcast – the official website of the Pennsylvania state government. Local news stations like NBC affiliate WJAC-TV; ABC affiliate WHTM-TV; WPMT-TV Fox43 News; and PennWatch covered the press conference.
A Beginner’s Guide to Expertise Marketing
Audiences today are consuming more digital content than ever, but they’ve also become far more discerning. Algorithms, AI search summaries, and social platforms have changed how information is discovered and trusted. The result is that organizations often get caught up in pushing out content quickly—only to be overlooked when it lacks depth or credibility. From misinformation to shallow click-driven posts, audiences are quick to disengage. What they’re seeking now are authoritative voices backed by proven expertise. That’s where Expertise Marketing comes in: a strategy focused on showcasing real knowledge, research, and experience in ways that build trust, attract attention, and strengthen reputation. According to Edelman’s Trust Barometer Study, experts play a vital role in establishing credibility amongst audiences and developing more meaningful interactions with businesses and organizations. As far back as their 2019 report results showed that 56% of people trust businesses as a source of news and information while only 47% trusted the government. On top of that, they also reported that 73% of participants were worried about false information or fake news being used as a weapon. This distrust has only gotten worse since COVID and the polarizing politics of recent years. With this in mind, there’s a real opportunity for knowledge-based organizations to step up and show their smarts through expertise marketing. What is Expertise Marketing? Expertise marketing is the practice of making the knowledge and skills of your human resources more visible to your partners and audiences. It draws attention to the value that your people can bring as brand ambassadors and strategically leverages the work your experts are doing to tell a more personal story. In many cases, expertise marketing can also be used to showcase your strengths in research and innovation. Creating a stronger digital presence, expertise marketing more effectively uses your channels to connect with audiences such as media, customers, partners and donors. It builds a sense of trust with your audiences and above all else, it helps establish your reputation as an industry leader. Expertise Marketing Defined: The practice of collectively promoting an organization's experts as brand ambassadors to demonstrate their skills or knowledge. Best practices to publish and connect organizational expertise in ways that foster internal discovery, collaboration, shared knowledge and diversity. Activities that leverage expertise to nurture conversations and connections with audiences such as media, customers, partners, government and funding agencies. How to Make Your Expertise More Visible Properly executed, expertise marketing is about harnessing your in-house expertise and making it more visible. By delivering comprehensive, relevant information in a visually engaging format, you can create a window into your organization that helps audiences better understand your offering and encourages more meaningful conversations. Here are three areas where expertise excels: On Your Website There’s a good chance that you already created touchpoints for expertise marketing but they’re just not optimized for audiences. For example, many organizations are unaware that the “About Page” is the second most visited page on a website and may overlook its potential for attracting audiences. Other webpages that strongly benefit from expert content include: Speaker’s Bureaus Media Rooms Employee Directories Faculty Directories Blogs Employee Intranets Awards Recognition Research & Technology Transfer Through Search Engines Content marketing and search engine optimization (SEO) go hand-in-hand – and it’s key to making your expertise more visible. In Google’s search algorithm, factors like trust and authority are significantly impacted by items such as content and expertise. While SEO is no small task, tools like the ExpertFile Platform are designed to make aggregating and optimizing expert content as seamless as possible. In addition, organizations can also improve their rankings by: Identifying and showcasing a range of expertise Using rich media to display expert content Regularly updating your website with expert content Producing content related to current trends and emerging news Through Distribution Networks Showcasing your experts isn’t just about hosting profiles on your own website—it’s about ensuring they are discoverable where key audiences are already looking. By publishing expert content on dedicated search engines such as expertfile.com and the ExpertFile Mobile App, organizations dramatically expand their reach beyond their immediate networks. These channels are designed for the very audiences that matter most—media, event organizers, research partners, donors, and prospective clients—who are actively searching for credible voices to inform stories, shape agendas, and build partnerships. Leveraging these distribution networks amplifies visibility, positioning your experts as go-to authorities well beyond the boundaries of your institutional website. In The Media For many organizations, media opportunities are an afterthought but it’s the perfect way to highlight your expertise and attract a broad range of audiences. Media outlets are constantly on the hunt for topic-specific experts to speak at conferences, weigh-in on their editorials and enhance the overall quality of their reporting. By making your experts more visible to this audience, you’re not only building your brand reputation as an industry authority but you’re also creating opportunities for new revenue. Starting an Expertise Marketing Program Bringing an expertise marketing program to life starts by taking a deeper look at your human resources and pinpointing the people in your organization who can support your expertise marketing initiatives. This post on Identifying Expertise is a great starting point for understanding what makes someone an expert and how you can position them for various tasks in your expertise marketing program. From there, it’s about getting buy-in from key stakeholders, collaborating across departments to surface expert content and strategizing with your team about where your expertise is best served. Download The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing for Corporate & Professional Services, Higher Education Institutions, Healthcare Institutions or Association & Not-for-Profits.
Covering the Tragic Crash in Washington - Our Experts Can Help
The shocking news of an in-air collision in Washington has garnered massive attention from media, airline authorities and industry experts. Reporters covering the story - rely on experts. And that's where's Florida Tech's Shem Malmquist was called to lend his expert perspective, insight and opinion on a story that's making international news. "It just shows that traffic is in our location, there's a potential collision hazard," said Shem Malmquist, a pilot and visiting instructor of general aviation and transport aircraft at the Florida Institute of Technology. And in certain situations, it will provide guidance for the pilots on how to avoid a collision, he said. For example, if TCAS believes the pilot needs to pay attention to other air traffic in the area, it may say "traffic traffic," Malmquist said. January 30 - CBC News Shem Malmquist, who is a pilot and instructor at the Florida Institute of Technology, said midair collisions are extremely rare. Malmquist said if they happen they normally happen at smaller airports without air traffic control towers like the Lantana Airport. "The only method of separating traffic is visually, as well as airplanes communicating their positions to other airplanes, and that's going to create more risk," Malmquist said. January 30 - WPTV/NBC News American Airlines Flight 5342 and a military helicopter collided mid-air late Wednesday night near Ronald Reagan Washington National Airport. Officials believe all 64 people aboard the airplane -- 60 passengers, 4 crew members -- and the three people aboard the helicopter are dead. Officials conducted a frantic rescue effort overnight, which transitioned to a recovery effort early Thursday. Many aboard the plane were in Wichita, Kansas for a figure skating competition. Captain Shem Malmquist, an aviation expert at Florida Institute of Technology, joins FOX 35 to talk more about what happened. January 30- Fox News Orlando Looking to connect with Shem Malmquist regarding this ongoing story? He's available, simply click on his icon now to arrange an interview today.
Expansion Plans? What's Behind Donald Trump's Approach to Canada, Greenland and Panama?
With the inauguration of President Donald Trump just days away, there are many people in America and abroad who are watching and waiting on the first moves of the incoming Trump administration. President Trump has been giving some bold suggestions about the importance of places like Greenland, Canada and Panama to America's national and economic security. Some are explaining Trump's approach as a negotiating tactic to spur on deeper conversations. Others are concerned there's some seriousness to his plans for expansion. Either way, it's getting a lot of coverage as the countdown is on to his resumption of the country's leadership. Last week, Trump waded boldly into global affairs — but he barely touched on those purported priorities. Instead, at a news conference at Mar-a-Lago, he focused on a list of obscure, arguably eccentric goals: acquiring Greenland from Denmark, absorbing Canada as a very large 51st state, and retaking control of the Panama Canal. The president-elect said he would bring all three territories under U.S. control through economic coercion, but did not rule out using force to seize Greenland and the canal. January 13 - Los Angeles Times “That would really be something,” Trump said of the United States' taking control of Canada. “You get rid of that artificially drawn line, and you take a look at what that looks like. And it would also be much better for national security,” Trump said. “They’re great, but we’re spending hundreds of billions here to protect it.” Trump said that the subsidies include substantial military support and that the United States loses out through trade deficits. January 07 - NBC News President-elect Donald Trump has reiterated his desire for the US to acquire Greenland and the Panama Canal, calling both critical to American national security. Asked if he would rule out using military or economic force in order to take over the autonomous Danish territory or the Canal, he responded: "No, I can't assure you on either of those two. "But I can say this, we need them for economic security," he told reporters during a wide-ranging news conference at his Mar-a-Lago estate in Florida. Both Denmark and Panama have rejected any suggestion that they would give up territory. January 08 - BBC The coverage has been intense, but there are still some questions to be asked: How would the world and America's allies react if President Trump applies pressure or force to make any of these countries comply? How might relations between Trump and the U.S. military and intelligence community change in his second term? And, is this just a tactic or could President Trump possibly be serious about his plans? Looking to know more? Professor Peter Campbell studies international security, civil-military relations, international relations and policy relevance. Peter is available to speak with media about this ongoing topic - simply click on is icon now to arrange an interview today.
What to Expect from the Governor’s State of the State Address
Lawrence Levy, associate vice president and executive dean of the National Center for Suburban Studies, was featured on News 12 Long Island to offer a preview of New York Governor Kathy Hochul’s State of the State address.
