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Why Japan Issued a "Megaquake" Advisory Following Last Week's Tremor
The magnitude 7.1 earthquake that struck Japan's southern islands on August 8 left some residents of the country in panic. Not from the tremor itself, which caused only a handful of minor injuries and quick-expiring tsunami alerts, but rather the unprecedented advisory from the Japanese Meteorological Agency warning of an elevated risk of a "megaquake" in the region over the coming weeks. A "megaquake," short for a megathrust earthquake, is a type of temblor that occurs at a subduction zone, where one tectonic plate slips under another. A release of the tension that forms the thrust fault where the two plates meet can trigger some of the strongest earthquakes on the planet, measuring 9.0 or higher on the Richter scale, and produce large tsunamis. It may sound a bit alarmist, but Isabel Hong, PhD, assistant professor in Villanova University's Department of Geography and the Environment, assures that "even though it is not possible to predict earthquakes, the advisory comes from a place of prior knowledge." "We can't say for certain [when these earthquakes will happen]," she reiterated. "But probability suggests it could be more likely, in part because this smaller earthquake event occurred." The acute event—last week's earthquake—is indeed the root of the alert, which was issued in the following hours. The quake's epicenter was located close to the end of the Nankai Trough, a subduction zone off the coast of Japan where the Philippine Sea Plate slips under the Eurasian Plate. The Nankai Trough has historically produced strong earthquakes, most recently an 8.0 tremor in 1946. "Oftentimes, a large earthquake event can then trigger subsequent earthquakes," Dr. Hong said. "It can transfer stress to other faults that can make it more conducive for other earthquakes to then rupture, and that's the general belief of what's happening with the Nankai Trough right now." To compound the acute disturbance last week, Japanese government officials had already previously warned of a 70-80 percent likelihood of a Nankai Trough earthquake measuring 8-9 on the scale within the next 30 years. That warning was the product of extensive research into the region's seismic history. "All of the data that goes into [an advisory like that] is pulled from the work of dedicated scientists looking at past earthquake and tsunami deposits," said Dr. Hong, who herself studies prehistoric geohazards by analyzing their geologic trails along coasts. "This allows us to refine our understanding of the frequency of such events in a region. In this case, scientists can say, 'These happen about every 100 years, and it's already been over 70. Therefore, there's a higher probability another will occur in the next 30.'" If it does, officials fear that a strong earthquake could trigger a massive tsunami that would reach the coast of Japan within minutes due to its proximity, threatening the lives of hundreds of thousands of individuals. "Tsunamis occur along active subduction zones like the Nankai Trough," Dr. Hong said. "They do have to be generated by a strong earthquake, yes, but more important in their impact to coastal communities is the shape of the coastline offshore. If they go from deep to shallow water very fast, the tsunami builds tall." So, whether it appears alarmist or not, having the ability to study these seismic events in a way that can warn individuals of heightened risks should not be taken for granted, says Dr. Hong. Early warning signs and advisories for potential geohazards can save lives. "One of the reasons we dig into the geologic past is to help inform people what could happen in the future."

Exploring the Depths: How AI is Revolutionizing Seafloor Research
In recent years, there has been a significant shift in the way seafloor research is conducted, all thanks to the groundbreaking advancements in artificial intelligence (AI) technology. The depths of our oceans have always been a mystery, but with the use of AI, scientists and researchers are now able to explore and uncover the hidden secrets that lie beneath the surface. With funding from the Department of Defense, University of Delaware oceanographer Art Trembanis and others are are using artificial intelligence and machine learning to analyze seafloor data from the Mid-Atlantic Ocean. The goal is to develop robust machine-learning methods that can accurately and reliably detect objects in seafloor data. “You can fire up your phone and type dog, boat or bow tie into a search engine, and it's going to search for and find all those things. Why? Because there are huge datasets of annotated images for that,” he said. “You don't have that same repository for things like subway car, mine, unexploded ordnance, pipeline, shipwreck, seafloor ripples, and we are working to develop just such a repository for seabed intelligence.” Trembanis is able to talk about this research and the impact it could have on our day to day lives. He can be contacted by clicking his profile. “You have commercial companies that are trying to track pipelines, thinking about where power cables will go or offshore wind farms, or figuring out where to find sand to put on our beaches,” said Trembanis. “All of this requires knowledge about the seafloor. Leveraging deep learning and AI and making it ubiquitous in its applications can serve many industries, audiences and agencies with the same methodology to help us go from complex data to actionable intelligence.” He has appeared in The Economic Times, Technical.ly and Gizmodo.

Expert Q&A: The Summer of Sargassum?
A 5,000-mile-wide mass of sargassum seaweed is drifting toward Florida's beaches. It could arrive, with its brown, slick leaves and rotten eggs smell, around July as the state's Atlantic beaches are filled with locals and tourists. Florida Tech oceanographer Kevin Johnson offered his insights into this looming arrival. Is it dangerous? Will it spoil the beaches? Here are his answers to some key questions. QUESTION: Is this situation really a big deal? Kevin Johnson: I wouldn’t say it is being overhyped, but it is yet to be determined whether this year will have greater amounts of sargassum in the Atlantic offshore, (visible by satellite) or coming ashore and covering the beaches, a connected but separate phenomenon requiring the cooperation of onshore winds. 2018 was a record-setting year, and this year could exceed what was seen in both locations in 2018. If the winds contribute strongly to sargassum coming ashore, it could make it smelly and hard to find an area of clean sand to set up on the beaches. QUESTION: Is there a health risk if we head to a beach where sargassum is present? Kevin Johnson: Sargassum doesn’t produce aerosolized organic toxins, but as it rots on the beach, it will smell and give off hydrogen sulfide gas, or H2S. That's the stuff that smells like rotten eggs. When concentrated in enclosed areas, this gas is toxic and can be harmful. However, in the open air, diluted on an exposed beach, it is more of a smelly nuisance than a genuine health hazard for most people. But there could be a minor irritation, like itching, after coming into contact with sargassum. There are symbiotic species living in and amongst this seaweed when it is healthy and floating at sea. (These intricate relationships are part of what makes sargassum ecologically significant as a food source, nursery and habitat for many populations.) One of the symbionts is a tiny branching colonial hydroid, related to corals. it grows on sargassum fronds. Hydroid colonies have a sting like corals and jellyfish, but it is generally not severe. Some people may experience itching around their feet or ankles (or any body part that contacts the sargassum hydroids) if they brush up against sargassum in waves or swash, or step on freshly deposited sargassum on the sand. Many people will not be bothered or only mildly troubled by this, but some people may be more sensitive to the hydroids. QUESTION: I was planning to visit the beach. Should I reconsider now? Kevin Johnson: If the winds collude with the large bloom already underway to deliver huge mats to the beach, it could be hard for beachgoers to find a place to sit on the sand, and the smells could make the beach untenable. I emphasize “could” with the hydrogen sulfide smell because it depends on how the sargassum is deposited and how wet it is as it breaks down. In some cases, beached Sargassum can be very dry and in such cases it may not smell too bad. People who are more sensitive to the hydrogen sulfide or to the hydroids on the fresh sargassum may find the experience even more unpleasant. Westerly winds would be helpful from the perspective of keeping sargassum away from beaches, but unfortunately easterlies are pretty common this time of year. If you're a reporter looking to know more about this topic, let us help with your coverage. Dr. Johnson can be available for phone, Zoom or, depending on scheduling, in-person interviews.

UCI scientists study the effects of an oil spill on Orange County's coastline
Joana Tavares and Melissa Brock, a Ph.D student in ecology and evolutionary biology, are spearheading the newly formed Southern California Oil Spill Project at UCI. They are analyzing the composition and health of the phytoplankton and bacterial communities in the ocean and inland waterways, using samples collected before, during, and ultimately after the oil spill situation has played out. Also, the cleanup of the oil spill off the coast of Huntington Beach earlier this month is essentially complete, but responsibility for the spill has yet to be assigned. In the coming months, and possibly years, it will be the legal system that determines liability — and damages. Michael Robinson-Dorn, a clinical professor of law, co-associate dean for experiential education at the law school and director of UCI’s Environmental Law Clinic, joins the UCI Podcast to discuss how this spill compares to past ones, why simply shutting down offshore drilling is more challenging than it may seem and how society’s values will shape the future of oil drilling in California. For more information or to contact the researchers, email Brian Bell at bpbell@uci.edu.

Offshore A’s – UMW’s David Rettinger is the go-to expert for the Varsity Blues trial
The Varsity Blues case captured headlines over two years ago, when news broke that wealthy parents paid upwards of $25 million in bribes to help their children cheat on test scores and secure college admission. As the trial gets underway this week, Professor of Psychological Science David Rettinger, who oversees Academic Integrity Programs at the University of Mary Washington, can provide unique insight into the scandal and the rise of contract cheating at colleges and universities across the country. He was recently interviewed by CBS News about the billion dollar cheating industry that has emerged in Kenya, where Americans are paying African students to do homework, write essays and in some cases, even complete degrees for them. "I think the state of cheating at colleges and universities is serious and getting more serious," David Rettinger ... told CBS News. He said that cheating is problematic because it means people can graduate from degree programs without actually being qualified in their fields. "We trust our doctors have been to medical school," Rettinger said. "Cheating leads us to overall social corruption because it leads us to having a cadre of professionals who can't actually do the work that they claim they can do." You can see the full interview and story here: Dr. David Rettinger is available to speak with media regarding this issue of cheating and academic integrity. Simply click on his icon now to arrange an interview today.

First Commercial-Scale Wind Farm in the U.S. Would Generate Electricity to Power 400,000 Homes
The Vineyard Wind project, located off the coast of Massachusetts, is the first major offshore wind farm in the United States. It is part of a larger push to tackle climate change, with other offshore wind projects along the East Coast under federal review. The U.S. Department of the Interior has estimated that, by the end of the decade, 2,000 turbines could be along the coast, stretching from Massachusetts to North Carolina. "While the case for offshore wind power appears to be growing due to real concerns about global warming, there are still people who fight renewable energy projects based on speculation, misinformation, climate denial and 'not in my backyard' attitudes," says Karl F. Schmidt, a professor of practice in Villanova University's College of Engineering and director of the Resilient Innovation through Sustainable Engineering (RISE) Forum. "There is overwhelming scientific evidence that use of fossil fuels for power generation is driving unprecedented levels of CO2 into our atmosphere and oceans. This causes sea level rise, increasing ocean temperature and increasing ocean acidity, all which have numerous secondary environmental, economic and social impacts." Schmidt notes that what's often missing for large capital projects like the Vineyard Wind project is a life cycle assessment (LCA), which looks at environmental impacts throughout the entire life cycle of the project, i.e., from raw material extraction, manufacturing and construction through operation and maintenance and end of life. These impacts, in terms of tons/CO2 equivalent, can then be compared with the baseline—in this case, natural gas/coal power plants. "With this comprehensive look, I suspect the LCA for an offshore wind farm would be significantly less than a fossil fuel power plant," says Prof. Schmidt. Complementing the LCA should be a thorough, holistic view encompassing the pertinent social, technological, environmental, economic and political (STEEP) aspects of the project, notes Prof. Schmidt. "This would include all views of affected stakeholders, such as residents, fishermen, local officials and labor markets. Quantifying these interdependent aspects can lead to a more informed and balanced decision-making process based on facts and data." "At Villanova's Sustainable Engineering Department, we've successfully used both the LCA and STEEP processes... for many of our RISE Forum member companies' projects," notes Prof. Schmidt.

As the Democratic primaries narrow and it looks like the crown is Joe Biden’s to lose – the Veepstakes are heating up! Speculation is rampant, and just about every pundit with an opinion is drawing up a list of who should be in, who should be out and what the best team to take on President Donald Trump needs to look like. But there’s one proven duo that’s already battle-tested and unbeaten - Barack Obama and Joe Biden. Or in this case, it would be Joe Biden and Barack Obama. It sounds crazy, but the idea is making the rounds. And it’s not just about if Barack Obama would want back in the game, but could he? “It’s complicated," says Brian Kalt, professor of law at Michigan State University.“The precise wording and drafting history of the 22nd amendment of the Constitution does allow for the possibility, but the spirit and the popular understanding of 22A doesn't. "Because of the latter, and because there are so many other people Biden could pick, picking Obama would be a needless political risk—it would turn off voters who don’t think this can be done, as well as those who think that, regardless of whether it can be done, it *shouldn’t* be done. It would also embroil the campaign is distracting litigation." So, according to our expert, the pain and courts costs isn’t worth the effort. Though, there’s nothing preventing Michelle Obama from being on the ticket. In fact, online betting markets are starting to place odds – and when there’s money, there’s always a chance. Are you a reporter covering politics, then let our experts help with your questions and ensure your coverage is accurate. Brian Kalt is a Professor of Law and a Harold Norris Faculty Scholar at Michigan State University. He is an expert in constitutional law of the presidency, and he’s available to speak with media regarding the idea of another Obama-Biden ticket and any other aspects of how the Constitution and laws play a role in elections. Simply click on his icon to arrange an interview.

Make Your Expert Profile Stand Out!
Successful organizations know that leveraging their leadership and subject matter experts is important to driving visibility and value for the organization. Most About Us pages and corporate bios fail miserably in their goal of engaging key audiences – and they are often very out of date. Based on our years of working with corporate, professional services clients, academic and healthcare institutions and others, we’ve put together the “Top 5 Tips for Creating a Winning Expert Profile”. By following these simple tips we’re confident you’ll be well on your way to driving better conversations with prospective customers, media, analysts, conference organizers and others. We hope these tips provide you the starting point for better showcasing your people. Tip #1: BE VISUAL Your Headshot Creates a Human Connection Profiles with photos get 14x more views (according to research from LinkedIn). A good head shot humanizes your profile and helps establish trust. Make sure to invest in some professional headshots. Avoid busy backgrounds and lose the props unless they are relevant. Tip #2: BE SEARCHABLE Choose Topics to Help You Get Discovered Pay very close attention to which topics you list on your profile as they help determine search results. Find the right balance between general and specialized terms. For example “tax inversion” is a specialized accounting term. But “offshore tax”, “tax havens’”; and “corporate tax planning” or geographic tags related to specific tax havens such as “Bermuda” are more likely search terms used by various audiences looking for a tax expert. Tip #3: BE APPROACHABLE Create a Tagline that Draws People In Your professional headline (tagline) and biography must create and sustain attention. Don’t misuse this prime real estate to simply restate your current job title. Focus on your value proposition to advertise what you’re trained in and summarize the experience you have. Keep it concise using relevant keywords. Here’s an example of a powerful headline for an accomplished expert: “15 Years Experience in Commercial Real Estate | Author | Adjunct Business Professor | Keynote Speaker | TV & Radio Guest | Architectural Enthusiast.” Tip #4: BE DESCRIPTIVE Focus Your Biography on Accomplishments Keep your biography clear, descriptive and up to date. Describe your responsibilities in concise statements led by strong verbs. Incorporate industry specific keywords and topics. Whenever possible, quantify your accomplishments and responsibilities with numbers or percentages. Don’t forget to mention international experience and any special awards or recognition you received. Remember it’s not your life story or a chronology of all your work experience. Leave that for your resume. Tip #5: BE ENGAGING Multimedia Helps Prove Your Expertise Journalists and conference organizers will often avoid profiles that don’t have multimedia as they need to see how well you present your ideas in front of an audience. Videos, photos and audio of podcasts or interviews provide quick validation of your ability to communicate your ideas. If you’re an author upload a thumbnail of your book. Upload clips of your speaking sessions. Did you appear on TV? License a copy of the interview or upload a screenshot of the broadcast.