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Target Can’t Seem to Escape the Crosshairs
The on-again-off-again nationwide boycott of Target has the retailer’s new chief executive, Michael Fiddelke, officer facing relentless pressure from activists on both sides of the issue. David Primo, a professor of political science and business administration at the University of Rochester, says Fiddelke can’t seem to move Target from the crosshairs despite slashing prices on thousands of products and investing in stores, workers, and technology. “Target remains a battleground for activists on the left and the right, and its new CEO hasn’t yet figured out how to extricate the company from this role,” Primo recently told USA Today. “Fiddelke already faces a huge challenge in turning around a company with significant operational issues. This certainly doesn’t help matters.” Target has reported 13 straight quarters of sluggish sales. Company officials have admitted that shopper anger has contributed. Activists in Minneapolis, where Target is based, organized a nationwide boycott last year over the company’s rollback of diversity, equity, and inclusion policies. From church pulpits to community gatherings, the policy about-face was widely viewed as a betrayal of Black Americans who had propped up the retail giant’s bottom line. Primo studies corporate political strategies, among other areas, and regularly shares his insights with business journalists and political reporters. His essays have appeared in The New York Times and The Wall Street Journal, and he’s been interviewed by many radio and television outlets, including Bloomberg and National Public Radio. Contact him by clicking on his profile.
Your Retirement Reset: My New Book will Be in Stores on Sept. 8th
This one has been a long time coming. My new book, Your Retirement Reset: How to Convert Home Equity into Financial Security, published by ECW Press, finally has a publication date. Why I Wrote This Book I have spent decades watching far too many older Canadians carry unnecessary financial stress into what should be a more secure and dignified stage of life. Throughout my career as a mortgage broker, business owner, and later as an executive at HomeEquity Bank, I saw the same painful pattern again and again: people who had worked hard, paid down their homes, built real equity, and still felt trapped. Many were living with fear, cutting back on basic pleasures, worrying about every bill, and feeling ashamed that they had not “saved enough.” Meanwhile, a major asset was sitting right beneath their feet. What struck me most was this: younger homeowners often see home equity as a financial tool, but many retirees do not. For many older Canadians, the idea of borrowing against their home feels frightening, even when it could improve their quality of life and help them stay independent. This resistance is not just about math. It is emotional. It is psychological. And it is deeply tied to identity, security, family, and fear. The Retirement Problem We Are Not Talking About Honestly Enough The old retirement script is failing too many people. We are living longer. The cost of living keeps rising. Private sector pensions have largely disappeared. Healthcare and long-term care costs are real concerns. And many people reaching retirement are discovering, far too late, that the traditional advice to simply save, downsize, and make do does not reflect today’s reality. At the same time, most older Canadians want to age in place. They want to remain in the homes and communities they know and love. They do not want to be pushed into selling, renting, or moving in with family unless they truly choose that path. Yet many are gripped by what I call FORO — Fear of Running Out. That fear shapes countless decisions and robs people of peace of mind. It’s actually rooted in neuroscience and the way we’re wired to behave as we do. I’ve posted about this here in my newsletter and Substack a lot. Because it’s important. This is not a fringe issue. It is a national issue. And it deserves a more honest conversation. Why This Book Matters for Canadians 55+ There is a critical gap in this country when it comes to retirement literacy. Many Canadians over 55 have substantial value tied up in their homes, yet traditional retirement advice often does not seriously incorporate home equity into the conversation. At the same time, the information people do find is often fragmented, biased, overly technical, or scattered across lenders, planners, brokers, lawyers, accountants, media stories, and well-meaning family members. That leaves people vulnerable. They may rely on outdated assumptions. They may wait too long to explore options. They may make decisions out of fear rather than clarity. And because older adults usually do not have decades to recover from a financial mistake, the stakes are high. I want to be direct about this: one wrong decision later in life can be extremely hard to reverse. Seniors need unbiased, transparent information they can actually trust. I wanted to create a resource that is practical, plainspoken, and empowering. Not a sales pitch. Not a jargon-filled textbook. Not a one-size-fits-all solution. What I Hope This Book Will Accomplish I hope “Your Retirement Reset” helps Canadians 55+ do a number of things. First, I hope it helps people understand their options more clearly. Too many retirees only hear about a narrow set of choices. I want readers to see the full landscape and understand how different strategies work, including the pros, cons, and trade-offs. Second, I hope it helps people replace fear with confidence. Retirement should not be defined entirely by scarcity thinking. When people understand how to use all of their assets strategically, including home equity, they can make decisions from a position of strength rather than panic. Third, I hope it helps families have better conversations. One of the great hidden challenges in retirement planning is communication. Adult children often mean well, but they may not understand the emotional reality of aging, independence, or financial vulnerability. These conversations matter, and they are often avoided until a crisis forces them. This book is meant to encourage healthier, earlier, and more respectful dialogue. Fourth, I hope it helps more older Canadians protect their dignity and independence. To me, this is the heart of the matter. As I work through my current MBA studies, my life today is filled with spreadsheets. But retirement shouldn’t be. It is about autonomy, confidence, lifestyle, peace of mind, and the ability to live on your own terms for as long as possible. The Information Gap Nobody Is Filling One reason I felt so compelled to write this book is that the resources simply are not where they need to be. There is no shortage of opinions in the marketplace. But there is a shortage of clear, balanced, accessible education specifically designed for older Canadians trying to navigate retirement in the world as it actually exists now. Many books in this category are dated, narrowly focused, or too technical for many of the people I speak with. And it’s to be expected that much of the consumer-facing content around financial products like reverse mortgages comes from lenders themselves. Many seniors are left trying to piece together a life-changing financial strategy from disconnected advice and Google searches. That is the gap I am trying to fill. Canadians need impartial, balanced information they can trust — especially around home equity strategies and retirement financing. I believe Canadians deserve better than that. They deserve a resource that speaks to them in plain language, respects their intelligence, acknowledges the emotional complexity of these decisions, and gives them practical tools to move forward. We Need a More Modern Retirement Roadmap This book is built around a simple idea: retirement planning cannot just be about accumulating savings. It also has to be about learning how to use those resources wisely. That includes understanding how to: • create income • manage spending • shelter income from unnecessary tax pressure • protect savings from fraud and bad decisions • evaluate whether home equity should play a role in your retirement strategy These are the pillars I keep coming back to. They reflect what I believe Canadians in this stage of life truly need. I want readers to come away not just informed, but steadier. More capable. More hopeful. This Is Personal for Me I am part of this demographic myself. I understand the questions, the transitions, the uncertainty, and the pressure. I also know from lived experience that retirement is not simply a financial event. It is a life event. It affects your confidence, your relationships, your routines, your health, and your sense of who you are. That combination — professional experience and personal experience — is exactly what I bring to every page. That is why I have approached this book not simply as a finance book, but as a practical guide for real people facing real decisions. My hope is simple: that this book helps more Canadians 55+ move into the next chapter of life with greater knowledge, less fear, and a stronger sense of possibility. Because retirement should not just be about getting by. It should be about living with confidence, dignity, and choice. The Book is Now Available for Pre-Order If this message speaks to you, or to someone you love, I hope you will pre-order a copy of Your Retirement Reset. Available September 8, 2026. PRE-ORDER NOW: https://ecwpress.com/products/your-retirement-reset And if you love supporting Canadian booksellers, please also check with your local independent bookstore. Most can easily order it for you. Don’t Retire… Re-Wire! Sue
As Disney’s “Zootopia 2” barrels toward becoming the highest-grossing animated Disney movie of all-time, the box office isn’t the only place fans of the franchise are apparently flocking. Recently, CNN reported that “Zootopia 2” fans in China—where the wildly popular movie has already been crowned it’s highest-grossing foreign animated film ever—have expressed increased interest in owning Indonesian pit vipers, a striking blue and highly venomous snake portrayed as an anthropomorphic protagonist named Gary De’Snake in the film. The outlet spoke to individuals who purchased the animal after seeing “Zootopia 2” and noted surges in searches and prices among exotic pet retailers. The reported phenomenon prompts the question: can blockbuster movies really be drivers of the exotic pet trade? “I think they can,” said Ryan Almeida, PhD, an assistant teaching professor of Geography and the Environment at Villanova University who studies the exotic pet trade. “There have been a lot of anecdotal reports of movies and TV shows influencing the pet trade, but the peer-reviewed evidence isn’t there.” Causation or Correlation? Reasons for Pet Demand are Tricky to Single Out While the increased interest in the pit viper may be the latest pet trend influenced by the entertainment industry, it is certainly not the first, says Dr. Almeida, who has recently been conducting research at wildlife expos in an effort to understand more of the intricacies of various pet-related trends. In the 1980-90s, red-eared slider turtles became massively popular pets, and it just so happened to coincide with a popular new show based off the animal. “The Teenage Mutant Ninja Turtles craze, especially in the United Kingdom, probably helped drive demand for these turtles as pets,” Dr. Almeida said. “Turtle exports from the United States exploded in popularity during this time, there just is a not a peer-reviewed study demonstrating it was definitely caused by the show.” In the 2000’s, Pixar’s “Finding Nemo” and its sequel, “Finding Dory,” reportedly bolstered purchases of clownfish and blue tangs—the fish for whom those characters were modeled. Interest in owning owls as pets was also said to have spiked among Harry Potter fans in certain parts of the world amid the height of the joint movie/book popularity. Though much of the evidence of these trends is anecdotal, anecdotal doesn’t necessarily mean it didn’t happen. For instance, it’s difficult to completely discredit an exotic pet retailer who reported a 500% sales increase of an animal featured in a recent, very popular movie. But it’s also difficult to prove the causation, not to mention the scale. Dr. Almeida, who is interested in the qualities that make exotic pets desirous to consumers, says that even if sales of an animal from a movie did increase, the reasons are likely far more nuanced than just their appearance on screen. “Rarity is one important factor. We have good evidence that that certain [consumers] care a lot about rarity, that prices rise as animals become rarer and that retailers sell more animals if they are rare.” Another is morphology, or the physical structure of the animal. “Animals with unique morphology or distinctive colorations and patterns are more susceptible for these spikes in demand,” he said. “If Gary De’Snake was a brown, common garter snake and not a striking blue colored viper, I doubt we would see this attention. “I suspect that that's partially why this snake species, Trimeresurus insularis, was chosen for this movie, and why the fish representing Nemo and Dory are the ones they are, and not one of the millions of more boring looking fish species out there.” Even the on-screen portrayal, he suspects, makes a difference. “If the characters are protagonists, that could potentially either consciously or subconsciously, lead to more positive associations with the pet, especially for something like a pit viper, which probably has sort of a negative connotation to go with it in the first place. Also, the way these animals are anthropomorphized likely matters to some degree to people who report buying these animals because of the movie.” Case in point, one purchaser of the highly venomous viper told CNN that the movie helped give “reptile pets a better image,” saying of Gary De’Snake “I love his enthusiastic attitude and his sense of responsibility,” which would not be qualities associated with or displayed by the actual living species. “Attention to all of this falls in line with the same sort of things we are already know are drivers of demand in the pet trade,” Dr. Almeida said. Blockbuster Movies Probably Don’t Make Blockbuster Pet Trends Yet, while Dr. Almeida cedes that there is likely some degree of real demand for exotic pets based on movies (as evidenced by the self-reporting of people doing so for that reason), he cautions that there is very little to suggest these types of trends typically occur on large scales, especially those large enough to make any ecological impacts. He referenced a 2019 paper published by researchers at the University of Oxford, which looked at the purported increase of clownfish and blue tang sales after “Finding Nemo” and “Finding Dory.” “They found that there was an increase in the amount of people searching for the animal online, but not any evidence that retailers were importing more blue tangs, consumers were buying more blue tangs, or even that people were going to an aquarium to see them.” The findings, per the University of Oxford, suggested “that the impact of movies is limited when it comes to large scale buying of animals.” The authors also noted the role of viral media articles in suggesting this plausible causation was a hard-and-true phenomenon. Similarly, a 2017 study concluded that, contrary to popular belief, the Harry Potter series was unlikely to have increased demand for pet owls in the United Kingdom. Even if the demand was there at those larger scales, Dr. Almeida says meeting that demand could be a challenge, depending on the species. “You’d potentially have to poach them in large numbers from the wild, and that's challenging in and of itself. Or they would have to be captive bred, which for some animals is relatively easy but others not so much.” Not to mention the other roadblocks to mass exotic pet ownership. “Some of them may be tough to obtain or even illegal to own in the first place. Also, many of the consumers of films like ‘Zootopia 2’ who might feel a strong emotional pull to an animal are children, and children aren’t the ones going out and buying pets. And, even if something like this did become a large-scale trend, trends are fleeting. The long-term impact, ecologically, would be hard to predict.” But make no mistake. Pet trends certainly do happen on large scales, and whether they are caused by movies in part or not at all, they can have dire ecological consequences. Look at the case of the red eared slider. “Regardless of any possible influence from the show, these turtles are relatively easy to captive breed, so therefore relatively easy to acquire,” Dr. Almeida said. “But they are tough pets. They live a really long time and are kind of hard to care for, and that leads to people releasing them into the wild. They are now among the most invasive reptile species on the planet.” So much so, that the UK banned their sale in 1996. “It ties back to the complications of assessing certain aspects of the wildlife trade. There are so many factors, how do we get the entire picture? It’s a wicked problem.” Whether that problem includes movies with venomous, anthropomorphic snake protagonists appears unlikely, outside of a few highlighted cases. “It certainly wouldn’t be supported by much hard evidence… yet,” Dr. Almeida said. “But this is very much an under-researched phenomenon. I know I’ll keep my eye out for blue insularis next time I attend a pet expo.”
Boxing Day Explained: From Acts of Charity to a Global Cultural Tradition
Boxing Day may be best known today for shopping deals, leftover turkey sandwiches, and the collective decision to stay in pyjamas as long as possible. But its origins are far richer — rooted in charity, social responsibility, and long-standing cultural tradition. Observed on December 26, Boxing Day has evolved over centuries from a day of giving into a uniquely modern mix of generosity, sport, family, and commerce. Where Boxing Day Began The origins of Boxing Day trace back to medieval Britain. Traditionally, it was the day when: Churches opened alms boxes to distribute donations to the poor Employers gave servants and tradespeople “Christmas boxes” containing money, food, or gifts Workers who served households on Christmas Day were finally given time off to celebrate with their own families At its core, Boxing Day recognized service, labour, and the idea that generosity should extend beyond Christmas Day itself. A Day for Workers, Not Just Celebrations Historically, Boxing Day acknowledged the contributions of workers — from domestic staff to tradespeople — reinforcing values of gratitude, fairness, and shared prosperity. Long before modern labour standards, it created a structured moment for appreciation and rest. How Boxing Day Is Celebrated Around the World Today While its charitable roots remain, Boxing Day traditions vary by region: United Kingdom A public holiday Known for major football matches, horse racing, and community events A blend of tradition, sport, and post-Christmas relaxation Canada A statutory holiday in several provinces Widely associated with retail sales, winter recreation, and family gatherings Increasingly viewed as a day to unwind, travel, or spend time outdoors Australia & New Zealand Celebrated during summer Defined by outdoor events, including cricket and sailing A festive, recreational extension of Christmas rather than a recovery day United States Not an official holiday, but culturally familiar December 26 is widely marked by after-Christmas sales, professional sports viewing, and end-of-year charitable giving Many American traditions - holiday bonuses, tipping service workers, and year-end donations - closely mirror Boxing Day’s original emphasis on gratitude and generosity Beyond the Commonwealth In several European countries, December 26 is observed as St. Stephen’s Day, carrying its own religious and cultural significance From Charity to Commerce: A Modern Shift Over time, Boxing Day became synonymous with retail — driven by post-holiday inventory cycles and consumer demand. While some argue this shift has overshadowed its charitable origins, others see it as an evolution rather than a replacement. Notably, many volunteer initiatives and charitable campaigns continue to peak on or around December 26, reconnecting the day with its philanthropic foundation. Story Angles for Journalists How Boxing Day evolved differently across cultures Why Boxing Day is a holiday in some countries but not others The economic impact of December 26 retail activity Boxing Day and labour history How sport became a defining Boxing Day tradition Why generosity peaks at year’s end Why Boxing Day Still Matters Boxing Day sits between celebration and renewal — a moment to acknowledge service, extend generosity, and reset before the new year. Its global staying power lies in its adaptability, reflecting the values and rhythms of the societies that observe it Find your expert here: www.expertfile.com
Farm but no fowl: How Florida aquaculture is growing the economy
Florida’s thriving aquaculture industry is a vital part of the state’s economy, generating more than $165 million in sales annually and supporting jobs across rural and coastal communities. Recognized as agriculture by the Florida Legislature in 1993, aquaculture contributes to food security, environmental sustainability and economic resilience. “Just like terrestrial, land-based agriculture, aquaculture is the process of growing or raising a product,” said Shirley Baker, UF/IFAS professor of aquaculture and associate director of the School of Forest, Fisheries and Geomatics Sciences. “The people who do the work consider themselves farmers. Their products are simply plants and animals grown or raised underwater.” Overseen by the Florida Department of Agriculture & Consumer Services (FDACS), the industry includes an estimated 1,500 varieties of food fish, bait fish, mollusks, aquatic plants, alligators, turtles, crustaceans, amphibians, caviar and ornamental fish. With proper regulatory support, aquaculture can continue to be a driving force in Florida’s economy and environmental stewardship. The hallmark of Florida aquaculture is ornamental, or tropical fish, the saltwater and freshwater species bred for aquariums. In 2023, the sector generated more than $57 million, making the state the country’s top pet fish producer. In fact, 95% of ornamental fish in the United States come from the Sunshine State. About 90% of Florida’s ornamental fish are freshwater varieties. Farmers primarily raise live-bearing species in sterilized earthen ponds dug into loam or bedrock. They fill ponds with sexually mature fish called broodstock and harvest offspring using baited traps. Most egg-laying fish are grown in commercial hatcheries. Like ornamental fish, the demand for farmed seafood has grown as wild-caught sources are increasingly depleted. Globally, more than 50% of all seafood for human consumption is produced through aquaculture. “Seafood is considered one of the most in-demand sources of lean protein in the world, and it has to come from somewhere,” said Matthew DiMaggio, director of the UF/IFAS Tropical Aquaculture Laboratory in Ruskin. “The ocean can't produce any more than it already has, so aquaculture has to make up the deficit.” In Florida, as the number of fish farms and the scale of their operations have grown, the value of food fish sales has skyrocketed. Between 2018 and 2023, sales rose from $4 million to $26 million, a 550% increase. Some of the most common Florida food fish are tilapia, striped bass, cobia, pompano and red drum. They’re housed in various ways. Operations can include fiberglass ponds, vats and tanks inside greenhouses and recirculating systems occupying entire warehouses. Farmers typically start with fingerlings, or juvenile fish, purchased from reputable suppliers. Aquaculture farmers share their experiences Evans Farm of Pierson, Florida, is among the pioneering food fish farms in the state. Originally cattle farmers, the company expanded to sell tilapia, striped bass and caviar harvested from sturgeon. Fish are kept in filtered, recirculating ponds and long tanks known as raceways. They’re transported live to grocery stores and markets in vans outfitted with tanks and filtration systems. “Our fish are thriving, and they’re healthy. We grow them with great water quality, and we feed them excellent food,” said Jane Davis, who owns the business with her mother and brothers. “Although they’re raised in water, they’re no different than other agriculture crops, whether it's cattle, chickens or anything else.” Mollusks are another significant contributor to Florida aquaculture. While the sector includes oysters and scallops, clams are the dominating commodity; in 2023, they brought in $32 million of the state’s $43 million in mollusk sales. Clam farmers generally obtain grain-sized seed clams from hatcheries. The smallest varieties are initially cared for in nursery systems. Once the shells become large enough, they’re transferred to bags submerged off the coast. Cedar Key resident Heath Davis, no relation to Jane Davis, transitioned from fishing to clam farming in the mid-1990s. He and his father, Mike Davis, own Cedar Key Seafarms, one of the state’s leading wholesale clam distributors. “Before, as fishermen, we would go out and place nets wherever we thought the fish were,” Heath Davis said. “But clamming is like farming. We lease a 2-acre, underwater plot from the state and harvest the product from our designated field.” The Florida Aquaculture Plan In November, the Florida Aquaculture Review Council, the official conduit between FDACS and farmers, published the latest revision of the Florida Aquaculture Plan, a detailed list of research and development priorities. Florida’s climate, infrastructure, streamlined regulations and positive business environment have positioned the state to become the national leader in aquaculture, but innovation is required to remain competitive, according to the document. It’s a message Heath Davis echoed. “Aquaculture farming is such a huge part of Florida’s economy,” he said. “It could hold some of the answers needed to sustain the growing number of people living on this peninsula.”
Playing "Ketchup": Kraft Heinz, Food Industry Work to Meet Evolving Consumer Trends
In September, the Kraft Heinz Company revealed its intention to split into two smaller entities—one focused on in-demand products, like shelf-stable meals, spreads and sauces, and the other on slower-growth businesses, such as the Oscar Mayer, Kraft Singles and Lunchables brands. The move is among the latest in a series of breakups and spinoffs announced by major "Big Food" conglomerates, including Kellogg's, Keurig Dr Pepper Inc. and Unilever, and experts speculate more divvying and downsizing are bound to follow. Beth Vallen, PhD, a professor in the Villanova School of Business who studies consumer behavior and food marketing, contends these demergers and restructurings are the direct result of a recent yet significant shift in shoppers' spending habits. "It is certainly a possibility that we are moving away from 'Big Food,'" says Dr. Vallen. "The companies are likely to be more agile as smaller entities, and the more targeted businesses will allow them to focus on their different market segments as we face increasingly complex consumer and macro trends in the food industry." Among the more noteworthy factors the professor cites are changes in how shoppers evaluate products and how often they make purchases, particularly amid rising costs, economic pressures and increased competition in the marketplace. When it comes to groceries, a LendingTree survey from earlier this year found that nearly nine in 10 Americans are reassessing what items they cart to the checkout lane. "Inflation and uncertainty have driven consumers to look for more value when they shop," says Dr. Vallen. "This might result in behaviors like switching to lower-cost alternatives, and along these lines, consumers are seeking out retailers with high-quality store brand offerings that might replace their typical, branded items. "Consumers are also shopping less frequently. This could be due to reliance on technology, like online grocery purchases, which requires more planning, as well as a desire to make groceries stretch between purchases to save money." Another development affecting the industry is a broader drive across the population toward health-conscious options and low-calorie meals, heightened to a degree by the rise of GLP-1 drugs like Ozempic. A recent KFF Health Tracking Poll evidences that these medications, which have been shown to promote weight loss, are taken by roughly one in eight American adults; and households with users are expected to account for more than a third of food and beverage sales by 2030. According to Rebecca Shenkman, MPH, RDN, LDN, the director of the MacDonald Center for Nutrition Education and Research at Villanova's M. Louise Fitzpatrick College of Nursing, the impact of these drugs' usage on consumers' eating habits should not be underestimated. "GLP-1 receptor agonists reduce appetite and food intake through multiple mechanisms, and evidence suggests both a reduction in snacking frequency and a shift toward healthier choices among users," shares Shenkman. "They report fewer cravings for sweet, salty and fatty snacks, particularly during the first 12 to 24 weeks of treatment. In addition, consumer surveys and clinical trials indicate increased intake of fruits, vegetables and water, and decreased consumption of processed foods and sugary beverages. "With millions of users and average daily reductions of 700 to 900 calories, demand for calorie-dense snacks could decline significantly." Among the brands and businesses at greatest risk, in Dr. Vallen and Shenkman's respective estimations, are "packaged and processed foods" as well as "sugary beverages and high-fat treats." In turn, with shoppers increasingly moving away from these "unhealthy" options and expressing an openness to dispensing with long-term staples, companies in the sector will need to emphasize adaptability in the coming years, making a conscious effort to understand customers' distinct preferences and needs. "Altogether, there are numerous trends that are seemingly pulling consumers in different directions—between health, taste, value and convenience," concludes Dr. Vallen. "Looking ahead, it will be important for firms to understand how these trends impact different consumers—and in different categories. Health likely means something different to Gen X and Gen Z and may vary further based on whether we are talking about a family dinner or a late-night treat. Taking efforts to understand consumer motivations will be crucial for companies to appropriately respond to current trends."
Canada's First Lifetime Fixed-Rate Reverse Mortgage: A Game-Changer or Just Another Option?
Every so often, a retirement product emerges that makes even a seasoned boomer take notice and remark, "Well, isn't that interesting?" The Globe and Mail reported that Bloom Finance has introduced Canada's first "lifetime fixed-rate reverse mortgage." What’s a Lifetime Fixed-Rate Reverse Mortgage? A Fixed Rate Reverse Mortgage is a financing option that gives you a permanently locked-in interest rate for as long as you hold the loan—not just for a typical five-year term. This could appeal to many Canadians entering retirement: It means you can unlock tax-free equity from your home without worrying that future rate hikes will eat into your cash flow or erode your long-term plans. What makes this even more appealing is the nature of a reverse mortgage itself. You’re not required to make monthly payments You retain full ownership of your home Your rate simply determines how your balance grows over time. When that rate is fixed for life, it removes one of the biggest sources of uncertainty, allowing retirees to plan confidently, protect more of their equity, and use their home as a stable financial tool rather than a source of stress. In short, a fixed-rate reverse mortgage combines the predictability retirees crave with the flexibility they need—something increasingly hard to find in today’s jittery rate environment. Bloom's New Lifetime Reverse Mortgage: Why People Are Talking Reverse mortgages allow homeowners aged 55+ to access up to roughly 55% of their home's equity without taxes, without monthly payments, and without affecting OAS or GIS. In the past, concerns have centred on the compounded interest and the uncertainty of future rates. Bloom's new Lifetime Reverse Mortgage offering aims to ease this stress by offering a fixed rate for life. Currently, that rate is 6.69%. The rates are a bit higher than other reverse mortgage products on the market. For comparison here are some current rates at the time of publication: Home Trust's (6.44% for a 5-year fixed rate) Equitable Bank (6.54%) HomeEquity Bank's (6.64%) 5-year fixed rates. Looking Beyond the Rates of Reverse Mortgages Bloom's real appeal with this new product is emotional: no more renewal surprises. For retirees on fixed incomes, the stability of a fixed rate feels different. It's like a weighted blanket for your financial nervous system. Think of it as an insurance policy against rising interest rates. And boomers love insurance. We insure our hips, luggage, vacations, eyeglasses, cell phones, and emotions (usually at the spa). So, a mortgage rate that stays stable? Yes, please. But let’s look beyond the mechanics of this product. We need to discuss a force even greater than compound interest: luck. Let's Talk About Luck (aka: The Retirement Wild Card) Here's a truth many boomers seldom admit: financial success isn't only about planning. It's about timing. It's about circumstance. And yes… pure, unfiltered luck. As humans — especially we entitled boomers — we tend to overemphasize our achievements and downplay our faults. And let's be honest: we don't like admitting when we're wrong. Society often rewards the strong and wrong more than the weak and right. (If you're unsure, just watch any political panel for 30 seconds.) Even Warren Buffett — the patron saint of rational investing — made a spectacularly poor decision when he bought Dexter Shoe for $433 million in Berkshire stock. The company later became worthless. Buffett described it as the worst deal of his life. If the Oracle of Omaha can make a mistake, the rest of us can certainly recognize how luck has influenced our real estate stories. And oh, did luck influence the boomer journey. We bought homes when they were affordable; when interest rates were character-building, and avocado appliances were peak chic. Then real estate skyrocketed. Homes doubled, tripled, quadrupled. Not because we were geniuses — but because we were standing in the right place at the right time. Let's be even more honest: A boomer's worst day in real estate is a millennial's dream day. We might not like admitting it, but it's true. And yes — boomers get to show off a little because we also carried the burden of our failures: recessions, layoffs, 19% mortgage rates, renovation disasters, and property taxes that still make us weep into our soup. But luck? She was definitely in the room. Now that we've named her, we can begin speaking honestly about how to use the equity we possess — wisely, deliberately, and with eyes wide open. Let's Discuss the Numbers (Because We Ought To) Here's where the real impact happens. Say you're 70 and you take out a $200,000 reverse mortgage at Bloom's lifetime rate of 6.69%. Over 20 years, with compounding interest and no payments, you'd owe approximately $724,000. Now, if you took out a traditional reverse mortgage at 6.54% over those same 20 years (not including rate hikes, though they're likely), you'd owe approximately $707,000. That's a $17,000 difference — not a high price to pay for lifelong comfort. But There Are Trade-Offs The early-exit penalties are steep: · 8% in year one · Decreasing until year five · Then three months' interest thereafter Penalties are waived if you downsize, move to assisted living, or pass away. But if you leave for other reasons? You're responsible for the costs. Translation: Only select this reverse mortgage product if you genuinely plan to stay put. Zooming Out: The Full Menu of Equity Options This lifetime reverse mortgage is just one tool in a broad (and expanding) equity-release toolkit. Others include: ADUs (Accessory Dwelling Units): Build a suite, rent it out, house a caregiver, or create multigenerational living. Offers independence and income potential. Downsizing: The classic move. Big house to small house to building a solid cash cushion. Emotionally complex, financially empowering. HELOCs (Home Equity Lines of Credit): Offer flexible, interest-only repayment options. Manulife One: The Swiss Army knife of HELOCs. Perfect for disciplined retirees. HESA (Home Equity Sharing Agreements): No payments or interest — you exchange future house appreciation for cash today. Traditional Reverse Mortgages: Similar to Bloom in structure but without the lifetime rate. And yes — boomers have more equity-access options than any generation in Canadian history. Not arrogance. Just facts. And increasingly relevant ones. Research shows that 91% of older adults in Canada prefer to age at home rather than move to an institution, with 92.1% of Canadian seniors currently living in private dwellings in the community. Honest Questions to Ask Yourself Before Signing for Any Type of Loan Wondering if you should take the leap? Before you even consider signing anything, pour yourself something warm (or stronger) and ask a few honest questions. · Am I emotionally ready, or just tired of worrying about money? · Am I genuinely content to remain in this home forever, or am I romanticizing the past? · Where are interest rates heading — and how will that affect my comfort level? · What exactly do I need cash flow for — income, essentials, opportunities, legacy, or "finally something for ME"? · Have I thought about how this decision might affect my children and inheritance? · What future choices could this create — or prevent? · And the biggest question of all: if Plan A fails, is Plan B truly realistic… or just wearing yoga pants and pretending? Because here's the real truth: the happiest retirees aren't the ones who got lucky — they're the ones who used their luck with purpose, timing, and emotional clarity. Bloom's lifetime reverse mortgage isn't a miracle cure, nor is it a trap. It's simply one tool — and for the right person, it provides emotional stability and financial predictability. Here's What Matters Before you sign for a reverse mortgage, HELOCs, or anything else with an acronym and a sales commission attached, here's my professional advice: Get the full picture so you can make decisions that truly work for your life — not merely to meet someone else's sales quota. The "best" financial move isn't the one that appears impressive on a spreadsheet. It's the one that allows you to sleep peacefully at night. The one that grounds you emotionally and supports you financially. Retirement isn't the end of the story. It's the chapter where you finally get to blend strategy with self-awareness, confidence with clarity, and luck with a bit of laughter. And if life insists on being unpredictable? Then outsmart it, outlaugh it, and choose the equity tools that help your future self say, "Nice move." Love, Aunt Equity" aka Sue "Don't Retire… ReWire!!!" Want to become an expert on serving the senior demographic? Just message me to be notified about the next opportunity to become a "Certified Equity Advocate" — mastering solution-based advising that transforms how you work with Canada's fastest-growing client segment.
Black Friday 2025: Earlier, Bigger and More Digital Than Ever
Black Friday is no longer just a day – it’s becoming an entire season. In 2025, shoppers are starting earlier, spending more and relying heavily on technology to find the best deals. With online shopping now the dominant force, an estimated 71% of consumers plan to browse and buy from their screens rather than stand in long lines. Baylor University consumer behavior expert James A. Roberts, Ph.D., said this year’s sales stretch well beyond Thanksgiving weekend. Top 5 Black Friday Trends from Dr. James A. Roberts Retailers have pushed promotions into early November – and in some cases, late October – creating what many now call “Black November.” And for the true procrastinators, “Desperate in December” is the new reality, with next-day delivery extending holiday shopping right up to the last minute. Even as shoppers plan to spend up to 10% more, they’re extremely price sensitive, Roberts said. Inflation, rising living costs and ongoing economic uncertainty – including concerns over tariffs – are prompting consumers to hunt for deeper discounts and compare prices more closely than ever. That caution is also fueling another trend: increased use of buy-now-pay-later plans. While convenient, Roberts urges shoppers to approach them carefully to avoid overspending. Technology also is accelerating the shift. AI tools and retail chatbots are helping customers track deals and make purchases, while influencers and social media ads continue to shape buying habits. Cost-conscious platforms like Temu and Shein are poised for another strong season. Clothing, electronics and home goods remain top categories, Roberts said, with gift cards still the go-to for last-minute buyers. Walmart, Target and Kohl’s are expected to be the most popular in-store destinations, while Amazon – unsurprisingly – continues to dominate Cyber Monday. Overall spending remains robust. Shoppers are expected to spend roughly $20 billion across online and in-store purchases, split almost evenly between the two. The best bargains will be toys discounted about 25 percent, phones and computers discounted around 30 percent and TVs discounted an average of 23 percent. The typical shopper will spend about $650 this holiday weekend. How to navigate the shopping frenzy Roberts offers some simple advice for navigating the frenzy: Set a budget, stick to it, choose thoughtful gifts and keep the season in perspective. After all, the most meaningful gifts are the ones that show how well you know the people you love. ABOUT JAMES A. ROBERTS, PH.D. James A. Roberts, Ph.D., is The Ben H. Williams Professor of Marketing at Baylor University’s Hankamer School of Business. A noted consumer behavior expert, he is among the Top 2% Most-Cited Researchers in a database compiled by Stanford University. In addition to journal citations, Roberts has often been called upon by national media outlets for his consumer expertise and latest research. He has appeared on the CBS Early Show, ABC World News Tonight, ABC Good Morning America, NBC’s TODAY Show and NPR’s Morning Edition, as well as in articles in The New York Times, USA TODAY, The Wall Street Journal, TIME and many others. Roberts’ research has focused on how individual consumer attitudes and behavior impact personal and collective well-being, including investigating the factors that drive ecologically and socially conscious consumer behavior, the impact of materialism and compulsive buying on well-being and the effect of smartphone and social media use on personal well-being. He is the author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy” and “Too Much of a Good Thing: Are You Addicted to Your Smartphone?”
Want a Better Thanksgiving? Start With a Screen Break
For many families, Thanksgiving weekend has quietly become a four-day screen marathon: football, streaming, shopping, scrolling through sales, and group chats buzzing in the background. Personal development coach Mark Diamond has spent decades seeing what happens when people take a different approach. After running a tech-free camp for 25 years, he’s watched kids and adults transform when phones disappear and the outdoors becomes the main event. “You can actually feel nervous systems reset,” he says. “People sleep better, they laugh more, and they have the kinds of conversations that just don’t happen when everyone’s half-present on their devices.” Diamond believes Thanksgiving is one of the easiest times of year to test what he’s learned - without asking anyone to give up the game or the parade. “You don’t have to cancel screens,” he says. “You just have to make sure they’re not the only thing you remember about the weekend.” He suggests families experiment with one simple offline tradition they can repeat every year: Everyone helps with the meal - put on some good music and try to learn to cook! Hear family stories - instead of talking about trending videos, have some questions ready to learn about the lives of relatives you don't see so often. A tech-free walk before or after dinner - leave phones at home or in pockets on airplane mode. An outdoor game (even in colder weather) - touch football, a scavenger hunt for younger kids, or a quick “around the block” relay. A “no scroll, just snap” rule - photos are fine, but posting and scrolling wait until the next day. When people are already together, Diamond notes, it’s actually easier to introduce new traditions. “You can say, ‘This year, let’s try 30 minutes of no screens while we do X.’ It feels like a shared experiment, not a punishment.” The real payoff, he says, isn’t just fewer hours online. It’s the memories and inside jokes that come from doing something real together, not just watching the same screen side by side. “We’re not going to remember every highlight reel or Black Friday deal,” Diamond says. “We remember the time we got caught in the rain on a walk, or when somebody’s throw went wildly off course and everyone burst out laughing.” In his coaching work, Diamond helps people who feel “glued to their phones” design lives where brief, meaningful offline moments are built in — starting with accessible opportunities like holiday weekends. “Thanksgiving is a perfect low-stakes test. If one tiny offline tradition makes the day feel better, that’s powerful feedback. You can carry that forward into December, and into the new year.” About the Expert Mark Diamond is a personal development coach and founder of a long-running tech-free camp. He focuses on outdoor wellness, sustainable behavior change, and helping people reconnect to happiness and real-world experiences in an age of constant screens. Mark is part of the Offline.now expert directory, contributing to the community supporting better parental modelling for device use.
12 Days of Holiday Experts - Goizueta Business School Sources for the Season
It's that time of the year again! And as Americans get ready for another journey into the festive season, there are always opportunities for stories to be told about shopping, travelling, buying, returning, and making sure you don't get ripped off or scammed during all the hustle and bustle, Here's a stocking full of topics and expert sources who are here to help with your coverage this holiday! Gifts, Giving, and all the Costs That Come With It Economics of the Holiday Season A successful Q4 makes the difference between annual profitability and loss for many businesses. Professor Tom Smith is available to discuss seasonal hiring, retail expectations, the impact of tariffs, and the importance of the holiday season to retailers. View his profile here Black Friday & Using AI to find the Perfect Gift Professor Doug Bowman expects to see more Shoppers (esp. Gen Z) experimenting with GenAI for personalization, inspiration, product discovery, summarizing reviews, generating lists, and finding deals. Results may be mixed, depending on the data the AI was trained on. He also expects more purposeful and complex shopping, with fewer impulse purchases and more searching (both online and in brick-and-mortar stores), due to lower inventory levels/assortments at some retailers. View his profile here Food and Travel Pricing Professor Saloni Firasta Vastani can discuss the cost of this year’s holiday dinners. What’s gone up and what’s gone down? She can also discuss the cost of travel this holiday season and offer tips on how consumers can secure a better deal. View her profile here Avoiding Holiday Overspend Professor Usha Rackliffe can discuss how holiday shopping can expose consumers to credit products, such as store credit cards, that offer various incentives and often result in overspending. She can discuss the pros and cons of the buy now, pay later offers and how interest rates will play into this year’s holiday shopping and spending. View her profile here Gift Giving Professor Ira Bedzow says there are three ways gift-giving can promote both personal growth and professional development. View his profile here Gifts Express Relationship, Not Reciprocity. Contracts and transactions are about keeping score—I give, you give back. Gifts are about connection. A thoughtful gift doesn’t close a deal; it opens a door. Personally, it reframes love and friendship as ongoing commitments rather than conditional exchanges. Professionally, treating interactions as opportunities to build trust creates loyalty, sparks creativity, and builds a culture no contract can guarantee. The Art of Perspective-Taking in Choosing Gifts: The best gifts come from stepping outside yourself and asking: What would this person really want? This act of empathy is a skill worth practicing. Personally, it pulls us beyond ego; professionally, it sharpens our ability to anticipate needs, see through others’ eyes, and make decisions aligned with their values—a foundation for real leadership. Gifts as Lessons in Friendship and Human Connection: True friendship isn’t built on ideology, convenience, or self-interest. It’s rooted in caring for someone simply for who they are. Gift-giving is a rehearsal for that kind of connection. Personally, it reminds us that what we truly want typically comes through relationships, not rivalry. Professionally, it shows that lasting success rests less on shared advantage and more on genuine respect and human connection. Shopping for Sustainability Consumers are increasingly seeking eco-friendly products, and brands that emphasize sustainability are likely to see higher sales. Nearly 69% of shoppers prefer to buy from companies committed to ethical practices, such as those that use carbon-neutral shipping and offer recyclable packaging. Professor Dionne Nickerson focuses on how companies can integrate sustainability in their products and why it matters to consumers. View her profile here Pressure Purchasing As the days inch closer to the holidays, shoppers feel the pressure to find a gift. Professor Max Gaerth can discuss how stress, scarcity, and time pressure shape purchasing decisions. View his profile here Online Shopping and Influencing AI Changing How We Shop Professor David Schweidel examines how new AI tools are transforming the shopping experience and the ways brands utilize AI to engage with prospective customers and personalize product recommendations. He can also discuss OpenAI’s Atlas and how it puts ChatGPT directly into your browser. View his profile here Influencers Influencing Our Purchases How are creators impacting the economy, and are influencers impacting our purchasing decisions? Professor Marina Cooley looks at the creator economy and how TikTok and Instagram are impacting our holiday wish lists, and what it takes for a product to go from unknown to trending. She can also discuss TikTok Shop (something Instagram has struggled to execute). View her profile here How to Attract Customers to the Store this Holiday: Shopping looks different, and it is up to retailers to stand out not just in the brick-and-mortar world but also online. The success of a business can balance on the customer experience. Professor Reshma Shah can discuss the policies that brick-and-mortar retailers need to have in place to successfully merge online shopping and the in-person shopping experience. View her profile here Holiday Scams Tis The Season for Scams Bad actors are using AI to scam consumers. From phone calls to emails, Professor Tucker Balch can tell us how to spot a scam and what we can do to protect ourselves. View his profile here Holiday Returns Product Returns Professor Doug Bowman can discuss the retail strategy and the impact of holiday gift returns, comparing online returns to those in brick-and-mortar stores. View his profile here He can also weigh in on: Why are returns so expensive for retailers? Online returns vs. brick and mortar returns Predicting online returns - helping retailers understand how likely it is that a product will be returned. As well: Are retailers still offering free returns? What’s this costing them? Is this likely to continue? What will they do differently? If you’re a journalist covering the holiday season, our experts can help shape your story. Use the “Connect” button on any expert’s profile to send an inquiry — all inquiries are monitored by our media team to ensure a quick, timely response.
