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#Expert Insight: Here’s what can happen when dollar stores move in

Dollar stores - they're everywhere and on of America's fastest growing retail options. From the outside looking in, the idea of dollar stores seem like a win/win all around -- cheaper food, cheaper toys, and just about cheaper everything on offer to consumers looking to save money. However, recent research by UConn Professor Rigoberto Lopez might be pulling back the curtain on the bad deal these new outlets are selling to consumers and communities. Dollar stores have proliferated in recent years, and a study by a University of Connecticut economist has found that they contribute to less healthful food choices in the neighborhoods where they open. That’s because independent grocery stores tend to close in the same areas where the dollar stores open, according to professor Rigoberto Lopez, whose research focuses on agricultural economics. “The dollar store expanding is the fastest-growing retail format, and we also have seen a lot of family, independently owned grocery stores going out of business,” Lopez said. “So we try to link the two and to find not just a statistical correlation, but also we find that indeed when the dollar store comes to the neighborhood these stores tend to go out of business as well.” The low-priced dollar store — primarily Dollar General, Family Dollar and its subsidiary, Dollar Tree — “is the most successful type of format that is proliferating all across the United States, especially in rural areas and food deserts, which are the more underserved areas,” Lopez said. According to the study, published in Applied Economic Perspectives and Policy, there were 35,000 dollar stores in the United States in 2019 and they were “among the few food retailers” that grew in revenue after the Great Recession of 2008-10, outperforming big box discounters and retail clubs. Between 2000 and 2019, dollar stores opening in a neighborhood resulted in a 5.7% drop in independent grocery store sales, a 3.7% decrease in employment and a 2.3% increase in the likelihood of the grocery stores closing, according to the research. The effects are three times more likely in rural than urban areas, the study found. The dollar stores tend not to offer fresh produce and meats, with foodstuffs being limited to canned and boxed goods. “In general they provide an unhealthier food assortment … and less services,” Lopez said. “They don’t have bakery, butchers, they don’t have a lot of these.” The article also discusses not just the economic aspects, but public health implications as well. Lopez said the dollar stores’ business model is “low prices, low cost, low quality. … But a lot of the food that they sell is not healthy. It’s processed foods that they can store. Keeping fresh food and vegetables costs money.” Dollar stores are not necessarily a negative, if there was not a grocery store in the area before, Lopez said. “Public health advocates, they’re against dollar stores, but a lot of people that visit the dollar store, they prefer to have a dollar store than not to have anything at all in some areas. … But in general … we find if they are driving some of the local businesses out, then that is the negative trend.” Food insecurity and the changing landscape of grocery stores are important topics, and if you have questions or are looking to cover, then let us help. Rigoberto Lopez is the DelFavero Professor of Agricultural Economics at the University of Connecticut's College of Agriculture, Health and Natural Resources Department of Agricultural and Resource Economics. He is an expert in food systems, marketing, industrial organization, and public policy. Simply click on his icon now to arrange a time to talk today.

ChristianaCare Earns National Recognition for Support of Life-Saving Organ and Tissue Donation

ChristianaCare has earned the highest level of national recognition from the U.S. Health Resources and Services Administration (HRSA) for its outstanding support of organ and tissue donation. HRSA grants the Platinum Award, its top honor, to health systems that promote donation in their workplace and community through a national campaign known as DoNation. This campaign focuses on raising awareness of the critical need for organ and tissue donors. “This recognition belongs to all the ChristianaCare caregivers, especially the critical care nurses and physicians who help with compassion and generosity in supporting the gift of life to those in need of a transplant,” said Jason Rolls, M.D., FACS, chief and surgical director of the Kidney Transplant Program at ChristianaCare. “This recognition also is a testament to the generosity of our communities, who have said ‘yes’ to organ donation.” Delaware’s Only Kidney Transplant Program Based at Christiana Hospital, ChristianaCare’s Kidney Transplant Program is the only adult transplant center in Delaware and the only one between Philadelphia and Baltimore. Since opening in 2006, the program has performed more than 400 transplants. The program also helps more than 1,000 patients each year by providing services for kidney transplant, living donation evaluation and waitlist management, as well as post-donation and post-transplant care. The program is approved by Medicare and the Organ Procurement and Transplantation Network. “The sooner we can provide kidney transplants to patients on dialysis, the better the chances to improve both the extent and the quality of their lives,” Rolls said. “Along with our clinical teams at ChristianaCare, we also are grateful to HRSA and the Gift of Life Donor Program in Philadelphia for their commitment to healing lives through the support of organ transplantation.” ChristianaCare works closely with Gift of Life Donor Program, the region’s nonprofit organ procurement organization, to support donation. ChristianaCare’s engagement and advocacy includes monthly donation council meetings, tabling events and educational sessions for its health care team. In addition, ChristianaCare holds an annual flag-raising ceremony each April as part of National Donate Life Month. “ChristianaCare and our hospital partners are vital to our life-saving mission,” said Rick Hasz, president and CEO of Gift of Life Donor Program. “In fact, ChristianaCare is one of the leading hospitals for donation in our region; its Newark and Wilmington campuses have combined to provide compassionate care and support for 50 donor heroes and their families, resulting in 120 life-saving organs for transplant for waiting patients during the first eleven months of 2023. We thank the ChristianaCare team for its outstanding commitment to saving lives through donation and caring for the health of our community.” In the United States, more than 90% of adults support organ donation, but only 60% have signed up to become donors. With a new person added to the national transplant waiting list every 10 minutes, more organ and tissue donors are needed to help save lives. Visit www.organdonor.gov to learn more about organ and tissue donation, and sign up as a donor at www.donors1.org/register.

In Poland, the Debate Over Solidarity's Legacy Continues

On November 13, 2023, Poland’s parliament convened for the first time since a centrist-progressive coalition won a legislative majority, ending the eight-year rule of the right-wing Law and Justice party. The recent political shift has been heralded by some as the most significant since 1989, when the then-Soviet-controlled government allowed the country’s first elections in over four decades. That year, an anti-authoritarian movement called “Solidarity” seized all but one seat in the Senate and every contested seat in the Sejm (or lower chamber). A stunning rebuke for the Soviet regime, the landslide victory effectively signaled the end of Communism in Poland—and served as a harbinger of the Eastern Bloc’s collapse. Gerald Beyer, PhD, is a professor of Christian ethics in Villanova University’s College of Liberal Arts and Sciences, the instructor of the class “Solidarity and Peacebuilding in Central and Eastern Europe” and the author of Recovering Solidarity: Lessons from Poland’s Unfinished Revolution. He recently shared his thoughts concerning the parallels being drawn between 1989 and 2023, the complicated legacy of Poland’s anti-Communist struggle and what can be gleaned from studying and reconsidering the Solidarity movement. Q: As a new Polish government takes shape, how would you describe the current political situation in the country? Dr. Beyer: At the present moment, Poland finds itself at a major crossroads. Like the United States, the country is very divided, politically speaking. On the one hand, you have people who believe that Poland has turned away from the European Union (EU) to a troubling extent and backslid into authoritarianism under the Law and Justice party’s rule. So, you have a significant portion of Polish society who believe that this recent election [in October] was about protecting democracy and ensuring the future of democracy in the country. On the other hand, you have an equally significant portion of the population who think democracy has not been in peril—and that, in this year’s election, what’s at stake was a sense of Polish national values and national sovereignty. Q: Is there any credence to the new legislative majority’s claims that the Law and Justice party “overstepped” while in governance? DB: I think there’s reason to ask that question. The EU has sanctioned Poland during the present ruling party’s tenure for weakening the autonomy of the judicial system, and there has been concern over the ruling party exerting undue influence on state-based Television Poland (TVP). Poland, however, has a very vibrant free press—and has since 1989… I would contend that there’s been some backsliding on measures that would not score well on the democracy metrics, but I would not say that Poland has been existing under an authoritarian regime. Q: Do you consider this year’s election comparable to the election of 1989? DB: It’s certainly one of monumental significance. You may have noted the turnout of 74-plus percent. That’s historic for Poland, that massive turnout. At the same time, the overthrow of the Communist system in ’89 stands out as a unique and discrete moment in Polish history. So, there are ways that a comparison can be made, but there are ways in which I don’t believe it’s particularly apt. Q: What makes tying the events of 1989 and 2023 a complicated issue? DB: Whether or not 2023 is directly comparable to 1989 is a matter of perspective, and there are a number of different perspectives that exist in Poland today. Since the fall of Communism, there has been an ongoing conflict over Solidarity, its history and its legacy, and various political actors and parties have claimed their objectives are in concert with the values and principles of the movement. In this year’s election, the Law and Justice party’s candidates presented themselves as guarantors of freedom, which was at the heart of the Solidarity movement, by stressing their opposition to external forces like the EU. In addition, during their time in leadership, the party’s officials worked to institute a number of social welfare programs that were designed to help people economically, providing something akin to what Catholic social teaching calls a “family living wage.” So, they were actively trying to raise the standard of living in a way that was arguably analogous to Solidarity. On the other side of this equation, the election-winning opposition parties emphasized their status as defenders of democracy—once again, a core tenet of Solidarity. As we discussed, many members of that alliance and their supporters felt that the independent judiciary had been stifled by the Law and Justice-run government; they also voiced concerns about the free press. On both sides, there has existed and continues to exist a sense that they are the ones best suited, maybe even solely suited in the current political landscape, to carry on Solidarity’s legacy and to ensure Poland thrives. Herein lies the source of conflict. Q: Despite the ongoing debate over Solidarity’s legacy, are there any lessons from the movement’s history that might prove helpful today? DB: Sadly, much of Poland’s current political acrimony can be traced to the “war at the top” that emerged within Solidarity in the wake of 1989, when longstanding tensions within the movement manifested in political rivalries. Once united, anti-Communist organizers became adversaries in the years after the Soviet regime’s dissolution, laying the groundwork for the divisive rhetoric of the current day. Looking beyond what’s transpired over the past three decades, however, I think much can be learned from Solidarity in its early years and at its core. When the movement first took shape, its central aim was attaining a society characterized by unity among differences. And, to achieve this end, its leaders and supporters recognized the “necessity of dialogue,” a concept frequently invoked in Father Józef Tischner’s The Spirit of Solidarity. Given the stark divides that currently define Polish politics, I think these origins and these concepts should be revisited—and that it’s important to look at Solidarity not just as a political moniker, but as an objective and a virtue. Personally, I believe that people can change. And if they are reacquainted with the principles that inspired and guided their struggle for freedom and democracy, perhaps Poland’s elected officials can change for the better.

Forbes Ranks ChristianaCare as the No. 1 Best Health Care Employer for Veterans in the United States

Forbes magazine has ranked ChristianaCare as the best health care employer for veterans in the United States in its fourth annual list of Best Employers for Veterans 2023. ChristianaCare also ranked as the No. 6 employer for veterans in the nation overall. “Veterans answer a calling in their life to serve our nation, and we are deeply appreciative that so many of them during the second half of their career choose to serve others by working at ChristianaCare,” said Christopher Cowan, MEd, FABC, chief human resources officer at ChristianaCare. “Being recognized by Forbes as the top health care employer for veterans is another external validation that we’re doing the right thing by creating an environment where our veteran caregivers can be their authentic selves and flourish.” ChristianaCare, Delaware’s largest private employer, has a variety of programs designed to create a supportive environment for veterans. These include SALUTES!, an employee resource group that connects veteran caregivers to bond with one another. This voluntary grassroots group of more than 100 ChristianaCare employees works to improve the experience of veteran caregivers. ChristianaCare refers to all employees as caregivers. “Veterans bring skills from their military experience to our health system that improve the quality, safety and experience that our patients receive,” said Sam Wetherill, PharmD., MHA, MPS-SCM, vice president of Laboratory and Pharmacy Services at ChristianaCare and executive sponsor of SALUTES! “Their traits include leadership, camaraderie with their fellow caregivers and a strong sense of pride in their work, which ultimately enables us to provide better and more equitable care,” said Wetherill, a retired lieutenant colonel in the U.S. Army. ChristianaCare also offers support services to veterans through its Center for WorkLife Wellbeing, which offers programs to support all caregivers in finding joy in work, managing stress and preventing burnout, such as psychological first aid training, which trains caregivers to identify and support colleagues impacted by stress. In addition, ChristianaCare’s peer support program, Care for the Caregiver, offers confidential individual peer support and group support following stressful events at work. ChristianaCare also has partnered with Wellthy, a support solution that helps health care workers balance work and family responsibilities. Forbes’ Best Employers for Veterans were identified from an independent survey of more than 8,500 veterans working for companies employing more than 1,000 employees. Respondents were asked to rate their organizations on whether they would recommend their employer to friends and family. They also were asked to rate their employer on criteria such as salary, company image and the presence of support systems for military families. Respondents also were asked to evaluate other companies within their respective industries.

Upcoming Meeting Between Joe Biden and Xi Jinping Shows Willingness to Engage, but Probably Nothing More

President Joe Biden is set to meet Chinese president Xi Jinping during this week’s APEC Summit in California, marking the first in-person communication between the two leaders since they spoke in Bali almost exactly a year ago. While this meeting is not expected to produce notable changes to the United States’ policy toward China, or new initiatives between the countries, the hope is that it will at least keep the doors cracked on such conversations moving forward. “The purpose of this summit—for both the U.S. and China—is to show that each country is willing to talk to the other,” said Preston Jordan Lim, an assistant professor of international law at Villanova University and expert in Chinese foreign policy. “The fact that both leaders are willing to meet face to face and restart their conversation could well lead to more regularized bilateral communication and, down the road, to some small, bite-sized agreements.” However, that does not mean the upcoming meeting – and the careful language from both countries during the leadup – are just for show. Lim says that it is very likely the two heads of state will discuss “topics of real concern,” noting that President Biden indicated following their talk in November 2022 that they had “been very blunt with one another.” There is even more at stake now. Tensions have been soaring over the last 12 months between the U.S. and China, figuratively and literally. The incident with the Chinese balloon flying over the U.S, along with aggressive maneuvers from Chinese fighter jets near American military planes have earned harsh condemnation from U.S. officials. Separately, China believes the U.S. is trying to “economically cripple” them through a “mix of measures,” according to Lim. Those are not the only factors fueling tensions. “The U.S. continues to express significant concerns about aggressive Chinese actions in the South China Sea,” Lim said. “U.S. officials also continue to criticize China’s ongoing genocide of the Uyghur people. “On top of that, the geopolitical situation is even more tempestuous than it was in November 2022. In addition to the Russia-Ukraine war, both countries are now dealing with the effects of the Israel-Hamas War.” These are all topics Lim thinks could be discussed this week, in a meeting he says President Xi has more incentive to go through with than President Biden. “The Chinese economy entered a prolonged economic slowdown in April and there is mounting domestic dissatisfaction with how the Party-state has handled the economy,” Lim explained. “Xi has, on several recent occasions, indicated that the two countries should cooperate more closely. After Governor of California Gavin Newsom’s recent meeting with Xi, the Chinese Ministry of Foreign Affairs emphasized that China’s U.S. policy ‘remains one of mutual respect, peaceful coexistence and win-win cooperation.’ “Clearly, Xi and the Chinese government want to give off the impression that they are willing to have cooperative conversations with the U.S. government, even if they are unlikely to respond in good faith to U.S. concerns.” That unlikeliness to respond in good faith underscores the true nature of the meeting between the two powers, despite the largely positive messaging from both parties in advance. Does simply meeting at the table mean they will break bread? “U.S.-China relations are at a nadir right now and may well decline further, even if Xi and Biden meet,” Lim said. “There are serious roadblocks standing in the way of more harmonious bilateral relations, even though cooperation between the two countries has never been so necessary. It remains to be seen whether the U.S. and China will be able to work together on areas of mutual concern given the many stressors in the relationship.”

University of Delaware researcher one of 500 contributors to Fifth National Climate Assessment

A.R. Siders, core faculty with the University of Delaware's Disaster Research Center, is one of 500-plus experts who developed the Fifth National Climate Assessment (NCA5), the preeminent source of authoritative information on the risks, impacts and responses to climate change in the United States. Leaders and practitioners highlighted the findings and raised awareness of climate impacts and solutions at a release event on Nov. 14. White House and climate leaders from across the country elevated the key themes of NCA5 and further highlight the Biden Administration’s whole-of-government approach to mitigating and adapting to climate change. Siders focuses on managed retreat, which is the purposeful movement of people, buildings and other assets from areas vulnerable to hazards. She also specializes in climate change adaptation decision-making and evaluation in general: how and why communities decide when, where, and how to adapt to the effects of climate change and how these decisions affect risk reduction and equity outcomes. Joining Siders on the NCA5 were Jing Gao, Assistant Professor of Geospatial Data Science, and Kimberly Oremus, assistant professor of marine science and policy. Siders is available for interviews. Click on her profile to connect.

Georgia Southern Libraries celebrates grand opening for Patent and Trademark Resource Center

Patenting an invention and trademarking a product name can be challenging, yet protecting intellectual property is vital. To that end, Georgia Southern University Libraries celebrated the grand opening of its Patent and Trademark Resource Center (PTRC) with ribbon-cutting events at the Armstrong Center in Savannah this past September. The PTRC is part of a nationwide network of 84 public, state and academic libraries designated by the United States Patent and Trademark Office (USPTO) to support the public with trademark and patent assistance. Georgia Southern Libraries is one of two designated PTRCs in Georgia. “With the recent economic development of Hyundai’s Motor Group Metaplant America, associated suppliers and regional commerce, our PTRC cultivates a culture of innovation and entrepreneurship,” stated Georgia Southern’s PTRC librarian representative John Schlipp. “Innovators and creative colleagues utilizing the PTRC service at Georgia Southern University Libraries will be able to determine the potential for their patent applications and federal registration for a trademark on their inventions, products or services.” Georgia Southern’s PTRC partners with the University’s Business Innovation Group (BIG) and other regional, like-minded organizations to foster innovation and creativity. Dignitaries from the USPTO, including Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director Derrick Brent, and Georgia Southern President Kyle Marrero attended the ribbon-cutting in Savannah. Both events acted as workshops for inventors, entrepreneurs and business startups. The PTRC at Georgia Southern can assist patrons in conducting their own free patent and trademark searches on specialized USPTO databases. Additionally, patrons can receive one-on-one instruction on the application process, improve awareness of a product field, determine application feasibility and prepare for consulting with an attorney. Interested in learning more? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

How much exercise is too much? Georgia Southern researchers study cardiovascular health in ultramarathon runners to better understand impacts of physical activity

Is too much of a good thing actually a bad thing? That’s what researchers in Georgia Southern’s Biodynamics and Human Performance Center aim to find out through a recent study of 75 ultramarathon runners during the 50th anniversary of the Western States 100-mile Endurance Run (WSER) in California. The study focuses on the benefits of physical activity beyond the typical recommended amount by examining the cardiovascular effects of extreme exercise in the WSER, a 100-mile trail race through the Sierra Nevada mountains that climbs more than 18,000 feet and descends nearly 23,000 feet before runners reach the finish. Drs. Grosicki and Babcock (University of Colorado, Anschutz Medical Campus) work through the night to collect cardiovascular measures on race finishers. “We know that exercise is beneficial for health, and national and international public health agencies, such as The American Heart Association, advise that adults get at least 150 minutes of moderate or 75 minutes of vigorous physical activity per week,” said Gregory Grosicki, Ph.D., associate professor in the Waters College of Health Professions Department of Health Sciences and Kinesiology. “Moreover, there is a dose-response relation between exercise and health, whereby an individual can gain even more health benefits by being active for up to 300 minutes per week,” he continued. “However, it is uncertain whether exercising for greater than 300 minutes will confer any additional health benefits, and importantly, excess exercise may actually detract from cardiovascular health.” It is important to note, Grosiciki said, that this apparent “partial loss of health benefits” from excess exercise is theoretical for the time being. “Studies such as ours will help to determine whether this hypothesis is valid, and if so, what can be done about it,” he said. This is the third year Grosicki and colleagues attended WSER to collect data on some of the world’s most extreme athletes. Previous studies focused on changes in gut health during exercise, which, believe it or not, may actually be linked to changes in cardiovascular health. Associate Professor Gregory Grosicki, Ph.D., and research colleagues stand at the start line of the Western States Endurance Run. Grosicki recruited 10 research faculty and students from Auburn University, Florida State University, San Francisco State University and the University of Colorado Anschutz to assist in the data collection. “We measured blood pressure, arterial stiffness, heart size and function and kidney blood flow, and we collected blood and urine from 75 athletes pre-race, 55 of which completed the race and returned for post-race measures,” stated Grosicki. “This is, without question, the largest and most comprehensive dataset ever to be collected at a single event like this.” WSER begins in Olympic Valley, California, and ends in Auburn, California, and is considered one of the oldest and most competitive ultramarathons in the United States. Participation is highly selective, and if chosen, athletes have only 30 hours to cover the distance. The Western States Endurance Run Research Foundation funded this project. This is exciting research and you are a reporter looking to contact Gregory Grosicki, Ph.D. from the Waters College of Health Professions Department of Health Sciences and Kinesiology - then let us help. Simply contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Wilmington Hospital Emergency Department Earns Lantern Award for World-Class Excellence

ChristianaCare’s Wilmington Hospital Emergency Department is one of 53 emergency departments around the world to receive the Emergency Nurses Association (ENA) Lantern Award for 2023, recognizing the excellence of its caregivers in incorporating evidence-based practice and innovation. The ENA Lantern Award celebrates emergency departments that demonstrate exceptional leadership, practice, education, advocacy and research performance. It honors the late Florence Nightingale, who is credited as the founder of modern nursing and is referred to as the “Lady With the Lamp” for her round-the-clock care given to wounded soldiers during the Crimean War. “Every day, our caregivers bring to life the ChristianaCare values of love and excellence through the ways they care for our neighbors who come to the Wilmington Hospital Emergency Department,” said Danielle Weber, MSN, MSM, RN-BC, NEA-BC, chief nurse executive and chief nursing officer of Wilmington Hospital. “By putting the patient first and rethinking outdated models of care, we have created a better experience for patients at a time when they are often most in need. This recognition signifies the transformative effect of our commitment to being exceptional today and even better tomorrow.” Rooted in history, focused on the future Wilmington Hospital has served the community for nearly 125 years, meeting diverse medical needs and providing a safety net for people in underrepresented communities. The Wilmington Hospital Emergency Department is the second-busiest ED in the state, with 58,744 visits in fiscal year 2023. Combined, ChristianaCare’s emergency departments are ranked 12th in the United States and 7th on the East Coast in number of patient visits, according to the American Hospital Association. A highly engaged staff supports the high volume of work in the department, where nurses serve in collaborative decision-making, shared governance and nurse autonomy, “practicing in an environment of empowerment,” said ED nurse Christina Hoddinott, MSN, RN, FNP-BC, CEN, CPE, who helped work on the Lantern application for Wilmington ED. “The staff who perform the work participate in decision-making that directly affects their practice,” Hoddinott said. “When our patients walk through our emergency department doors in their unexpected and stressful moments of need, we do everything we can to see that they receive the highest level of care.” Doreen Nord, MSN, RN, CEN, NPD-BC, nurse manager for Wilmington Hospital ED, said the Lantern award reflects the greatness seen every day among its nursing caregivers. “Their commitment and compassion shine, and there is never a doubt about who is most important — our patients,” Nord said. “We are honored by this recognition, the highest available in emergency nursing.” A collaborative effort Wilmington Hospital ED and the other Lantern recipients were recognized in the Hall of Honor at Emergency Nursing 2023, ENA’s annual conference, Sept. 21-23, in San Diego, California. See the list of other award recipients here. “Each and every emergency department on this list has worked extremely hard implementing innovations to better their emergency department for staff and patients alike,” said ENA President Terry Foster, MSN, RN, CEN, CPEN, CCRN, TCRN, FAEN. “Hearing the excitement these EDs had when notified that they were a recipient was so heart-warming and reminded me of the commitment that ED nurses have to continuous improvement.” In Wilmington, the spirit of collaboration and support among caregivers creates an environment that ensures patients receive the highest level of care. Hoddinott likens her fellow caregivers to puzzle pieces — each one is dynamic and unique. “When the pieces come together, we have one big complete puzzle. We are a team that supports each other during stressful moments, happy occasions and all the in between,” she said. “Our team does not take for granted the ‘specialness’ we have here, and our patients can truly feel that when they come through our doors.”

ChristianaCare Launches a New Speakers Bureau: Is This the Future of Healthcare Communications?

Only just a few months after their win of an IABC Gold Quill Award (shared with ExpertFile), the ChristianaCare healthcare communications and digital team has once again made major moves to make their organization even more accessible to the community with the launch of their new ChristianaCare Speakers Bureau. As one of the leading healthcare systems in the United States, Delaware based ChristianaCare is home to a wide variety of medical experts. Now live, the ChristianaCare Speakers Bureau features 80 experts who are currently available for speaking engagements on a wide variety of health topics including: Aging and Senior Health, Cancer, Children’s Health, COVID-19, Diabetes, Pregnancy and Childbirth. Sports Medicine, Stroke, Weight Management and Women’s Health. Designed with the ExpertFile platform, the ChristianaCare Speakers Bureau provides easy discovery and access to experts, including their biographies, downloadable photographs, samples of past presentations, languages spoken and more. The site can be viewed here. Screenshot from the new ChristianaCare Speakers Bureau launched Aug. 2023.  The site provides easy discovery and access to experts, with the ability to search by topics and keywords.  Detailed profiles for experts include biographies, downloadable photographs, samples of past presentations, languages spoken and more.    How a Speakers Bureau boosts thought leadership A Speaker's Bureau is an initiative within an organization that assembles a team of expert speakers who can represent the organization and speak authoritatively on its behalf.  While media appearances are often the core focus for experts in organizations, a Speakers Bureau opens up additional opportunities to speak at events such as in-person conferences, webinars, podcasts. Speakers ideally represent a diverse group of professionals from within the organization, and can share their knowledge, insights, and experiences on a range of topics relevant to the organization's mission, values, and field of work. Through event appearances, these experts help to enhance the organization's visibility, foster community engagement, and solidify the organization's reputation as a thought leader in its field. Speakers Bureaus provide effective and efficient way to promote the organization's initiatives, achievements, and viewpoints to the wider public. Creating New Connections Between Experts and the Community Following a string of successes that followed the launch of their ChristianaCare Experts site that resulted in major increases in national media coverage and SEO performance, the formation of a Speakers Bureau was a smart move that will further extend the reach of the ChristianaCare brand.  Events provide an excellent way to connect meaningfully with a wider audience to help ChristianaCare make progress on key goals such as delivering effective community health education and improving healthcare equity. “At ChristianaCare, our mission of service to the community includes a commitment to provide timely, accurate health information so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications. “Through our new speakers bureau, we’ve expanded our capacity to meet these needs in the community.” The Benefits of a Speakers Bureau Given the fragmentation of traditional media channels and the massive growth in events such as webinars and podcasts, Speakers Bureaus are fast gaining popularity as a proven way to personify your organization and build a stronger connection to your brand.  So far the ChristianaCare Speakers Bureau appears to be off to a solid start.  "We had a huge response to our media release when we launched earlier this week and in the first day alone we had multiple organizations sending speaking opportunities for our medical experts.  We're also seeing a great response internally as more of our experts requested to join the Speakers Bureau once it went live," said Hiran Ratnayake, Senior Manager of Media Relations at ChristianaCare who played a key role in developing the Speakers Bureau with his colleagues Shane Hoffman, Communications Director and Tom Hendrich - Senior Digital Content Editor at ChristianaCare.   Is a Speakers Bureau Right For Your Organization? Here are some key benefits to consider in determining if a speakers bureau makes sense for your organization: Bolsters Community Engagement: An active Speaker's Bureau helps create a bridge between your organization and the community you serve. Promotes Diversity and Inclusion: A Speaker's Bureau offers an exciting opportunity to showcase the diverse voices and unique experiences within your organization. Enhances Organizational Visibility: The increased exposure at events can lead to greater recognition in the industry, more opportunities for collaborations, and ultimately, a wider reach for your healthcare services. It also is a proven way to boost SEO pagerank and domain authority in search engines and also provides a lot of additional content for your social channels. Develops Professional Skills: For healthcare professionals who participate, a Speakers Bureau offers an excellent opportunity to develop public speaking skills, foster leadership abilities, and establish themselves as thought leaders in their respective fields. Facilitates Knowledge Sharing: A Speaker's Bureau cultivates a more dynamic learning environment, which can lead to new ideas, innovations, and improved patient care within your organization. Strengthens Crisis Management Readiness: Having a pool of trained speakers ready to contribute can be incredibly beneficial in times of crisis. These professionals can help your communications team more effectively communicate critical information to the public, media, and other stakeholders. Enhances Employee Engagement: Employees who are given the opportunity to share their knowledge and represent their organization publicly, often feel more valued and invested in their work. Going Beyond the Walls of Your Medical Facility In the constantly evolving world of healthcare, accurate and timely information is critical to informed patient decisions and effective treatments. Organizations such as ChristianaCare understand that their role as a prominent healthcare system is to deliver information that extends beyond their immediate medical responsibilities. It’s simply no longer adequate to provide care within the walls of a medical facility. Today there is a critical demand for a more engaged approach, requiring hospitals and healthcare systems to leverage their in-house expertise for community education.  A more informed community, armed with knowledge, which can make empowered decisions about their healthcare. While the public has an abundance of medical information at their fingertips, to help them participate more actively in their healthcare, much of the information found on social media today often lacks clarity, context, and credibility, leading to confusion and misinterpretations. Healthcare experts, leaders, and executives can play a pivotal role in dispelling myths and offering credible, evidence-based insights. An engaged, approachable healthcare professional is a reassuring sight, reinforcing the community’s faith in the system. It’s a win-win for these experts and the healthcare institution they represent. And most importantly it's a win for the communities they serve, as people identify potential health issues earlier, adopt healthier lifestyles, and reduce emergency hospital visits. This puts less burden on the region’s healthcare system, and better utilizes resources to reach a broader audience. After all, healthcare is not just about curing the sick; it’s about educating, engaging, and empowering the community for a healthier future. Congratulations to the entire team at ChristianaCare for creating such a valuable resource for your community. And thank you for letting us be a part of this exciting journey.