Experts Matter. Find Yours.

Baylor Biology Professor Travels To Antarctica To Study Leopard Seals As Part Of NSF-Funded Research

As part of an $800,000 National Science Foundation-funded project, Stephen J. Trumble, Ph.D., associate professor of biology at Baylor, and other experienced Antarctica researchers from the University of California, Santa Cruz and Colorado State University will work to gain an understanding of the foraging ecology and physiology of the leopard seal, an Antarctic apex, or top, predator. “This three-year project will collect data on foraging and dive behavior, diet, habitat use and fuel use in leopard seals,” Trumble said. “Ultimately, the goal is to relate foraging behavior with physiological performance and determine physiological limits. The estimated physiological limits combined with habitat modeling will help us understand how leopard seals may respond and cope with a changing Antarctic environment.” Trumble and his fellow researchers will conduct their research at the remote Cape Shirreff Field Station on Livingston Island, relying on 55-years of combined experience and lights to navigate the terrain in the dark while searching for leopard seals. A vertebrate physiologist and expert in marine mammals, Trumble has made his fair share of national research headlines since he began working at Baylor in 2008. Along with his graduate students in his Laboratory of Ecological and Adaptational Physiology (LEAP), Dr. Trumble investigates and publishes on basic and applied research involving skeletal muscle physiology, organismal energetics, lipid biochemistry, digestive physiology and health indices in models ranging from rats to seals to whales. Source:

Baylor Black Gospel Music Expert Pens Dallas Morning News Column Remembering MLK

Robert Darden, professor of journalism, PR and new media at Baylor University, is a gospel music expert. He penned this column to commemorate the death of Martin Luther King, Jr. and to remember the music that carried people through the grief of the time. He writes: "In the days of rage and grief that followed the assassination of the Rev. Martin Luther King Jr. in Memphis on April 4, 1968, many Americans found, at least for a time, relief in music. Rosa Parks, whose brave stand on a Montgomery, Ala., bus just 13 years earlier was the inciting incident in the slow build of the civil rights movement after World War II, watched as Detroit erupted in violence. She sat in her room playing Sam Cooke's "A Change is Gonna Come" over and over. She said the song 'saved her sanity.'" Darden is the author of two dozen books, most recently: Nothing But Love in God’s Water, Volume II: Black Sacred Music from Sit-In to Resurrection City (Penn State University Press, 2016); Nothing But Love in God’s Water, Volume I: Black Sacred Music from the Civil War to the Civil Rights Movement (Penn State University Press, 2014); Jesus Laughed: The Redemptive Power of Humor (Abingdon Press, 2008); Reluctant Prophets and Clueless Disciples: Understanding the Bible by Telling Its Stories (Abingdon Press, 2006); and People Get Ready! A New History of Black Gospel Music (Continuum/Bloomsbury, 2004). He founded the Black Gospel Music Restoration Project, the world’s largest initiative to identify, acquire, digitize, categorize and make accessible gospel music from gospel’s Golden Age (1945-1970). The BGMRP provides the gospel music for the Smithsonian’s new National Museum of African American History & Culture. Source:

Cedar Crest College fights food insecurity with food pantry

It’s a topic that isn’t often talked about, but it’s reaching near epidemic proportions: Food insecurity on America’s college and university campuses. With the costs of education rising – students are having to make the unfortunate and unhealthy choice of deciding whether to pay for school or pay for food. Some are scrounging, some are going hungry and it’s a trend that needs to stop. Cedar Crest College was one of dozens of schools to participate in a recent survey conducted by Temple University and the Wisconsin HOPE Lab assessing the basic needs of university students across the nation. The study determined that 36 percent of students on U.S. College campuses suffer from food insecurity. You can read the full report here. In light of that shocking report, Cedar Crest College is continuing to work diligently to combat hunger on campus. The college currently operates a food pantry on campus that is open to all students – traditional undergrads, adult learners and graduate students. The pantry operates solely on donations and gifts, and the college hosts two food drives each year to stock it. It offers non-perishable food items, toiletries and frozen meals. “It is harder to concentrate on your academic work when you are hungry,” said Mary Alice Ozechoski, Vice President of Student Affairs & Traditional Enrollment. “We believe that students who are food insecure need assistance so they can focus on what matters: completing their education.” Mary Alice Ozechoski is available to speak with media regarding this issue. Simply click on her icon to arrange an interview. Source:

‘Internet’ Presidents and the evolving art of communicating

There’s no question the first four presidents of the internet age are different, but Bill Clinton, George W. Bush, Barack Obama and Donald Trump share one thing in common: They have emphasized their personal character to win office and to fight back against critics. In his new book Presidential Communication and Character: White House News Management from Clinton and Cable to Twitter and Trump, University of Mary Washington Political Science Professor Stephen J. Farnsworth examines how presidents sell themselves and their policies in an ever-expanding and sometimes precarious media environment. “Character conversations are ideal for a modern media system that gives rise to short-attention-span politics,” said Farnsworth, a sought-after political commentator who has spent decades researching presidential communications and the media. “They also serve the politicians’ interests, as constantly distracted news consumers may not remember when politicians said one thing yesterday and a different thing today, much less punish them for inconsistency. With the various modern media cocoons that exist today, a person may never hear a president called to account for a comment that turned out to be false.” Dr. Farnsworth is professor of political science and international affairs at the University of Mary Washington. A published author and a media ‘go-to’ on presidential politics, he is available to speak with media regarding this issue. Simply click on his icon to arrange an interview. Source:

Trade wars – is America’s economy collateral damage?

There’s been a lot of tough talk on trade coming from Washington as of late. With debates and even some delusions about trade surpluses and deficits,it’s feed for the political fodder, but are the politics behind the talk negatively impacting America’s economy? President Trump says he is standing up for American jobs, but by threatening to tear up NAFTA and imposing billions in tariffs on China, is starting a street fight with America’s traditional trading partners worth it? The common folk might think so. However, those who control the markets on Wall Street think not. The DOW is down. A lot. The NASDAQ is also falling. That means a lot of money is being lost and the ripples might be felt by middle America in the form of lost jobs. So, what exactly happens in a trade war? Is America truly getting the raw deal President Trump is claiming when it comes to doing business with China, Canada, Mexico and others? What will come of all the tough talk on trade? How will it impact the economy? There are many questions and issues to consider. That’s where the experts from Missouri State University can help. Dr. David Mitchell is a professor of economics and director of the Bureau of Economic Research at Missouri State. He is also an expert in economic forecasting and understanding market trends and direction. He can address what these trade wars will do for America's economy and what, if any, effects they will have on the American people. Click on his icon to connect with him. Source:

Will an accident investigation sideline Tesla and ground its autopilot technology?

A fatal accident has left one person dead and Tesla in a bit of a freefall. Share prices are dropping, and people are talking about the future of the once untouchable Elon Musk and Tesla. It has been a tough month, especially since days earlier a fatal accident involved Uber Technologies Inc., and this has now raised questions about the self-driving features Tesla has become famous for. So, what will be the future of autonomous driving vehicles? And can a company like Tesla recover not only its reputation but its value? There are a lot of questions and that's where Kevin McFall, assistant professor of mechatronics engineering at Kennesaw State University, can help. His current research involves artificial intelligence and self-driving vehicles. Kevin is available to speak with media regarding this topic -- simply click on his icon to arrange an interview. Source:

Microsoft Working to Close the STEM Gap

Even with a higher priority placed on science, technology, engineering, and math (STEM) throughout education in the US, only a fraction of girls are likely to pursue a STEM career. According to the National Center for Education Statistics, while more than 57 percent of college undergraduates are women, only 18 percent progress into STEM careers. With a clear gap, Microsoft set out to better understand what causes girls and women to lose interest in STEM subjects and careers, as well as what strategies have the greatest potential to reverse the trend. According to Microsoft, the goal of the study “was to inform our work in this area and to share learnings with schools, government leaders, nonprofits, employers and others. What we learned is that conditions and context can make a significant difference to girls, young women and their interest in STEM. And the solution doesn’t necessarily require a curricula overhaul.” Dr. Shalini Kesar, Associate Professor of Information Systems at Southern Utah University and advocate for women in technology, has known for years that girls and young women are a critical missing part of STEM studies and careers. “The stubborn gender disparity in STEM fields has sparked important debates on the underlying reasons,” said Kesar. “Some attribute the gender disparity to social and infrastructural factors, lack of mentors and role models, and lack of awareness about what these fields offer in terms of educational and career opportunities. Others point to studies that indicate traditional mindsets of computing as ‘boring’ and ‘only for boys’ as a major reason why girls and young women do not consider a degree or career in this field.” The study found that “we may be able to make significant strides just by showing girls and young women how STEM knowledge is applicable outside of the classroom, and how it can power their aspirations to make the world a better place.” “Recently, I was invited to collaborate with Microsoft on research which quantifies many of my observations from over 20 years of working to reduce the gender gap in STEM and computing,” said Kesar. “This work is an essential step forward in helping us learn more about how girls and young women currently perceive STEM.” Dr. Kesar was recently recognized by the Women Tech Council, receiving the Education Excellence Award at the 2016 Women Tech Awards. She is familiar with the media and available for an interview. Simply visit her profile.

Baylor Professor, Public Relations Ethics Expert Shares Thoughts on Resignation of ICE Spokesman

James Schwab, spokesman for the U.S. Immigration and Customs Enforcement (ICE) in San Francisco, recently resigned his position -- alleging that Trump administration officials, including U.S. Attorney General Jeff Sessions, made false public statements after the agency’s recent Northern California sweep to arrest undocumented immigrants. Marlene Neill, Ph.D, APR, an expert on public relations ethics and coauthor of the new book "Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job," said it's incredibly challenging for PR professionals when they feel their integrity is at stake or when they are at odds with their supervisors. If Schwab's accusations are founded, Dr. Neill said she feels he made the best decision. "I applaud James Schwab for his moral courage and willingness to stand firm in his values despite a high personal cost. From news accounts, it appears he tried to persuade other executives to be more forthright and truthful in their communication, but was unsuccessful in his efforts. That left him no choice but to resign. In our new book, we discuss different persuasive approaches senior executives can use to advocate for ethical communication. However, when those efforts fail, it leaves communication executives with few options to maintain their integrity. That is why it is so important to have a personal crisis plan." Dr. Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA chapter. Her research interests include public relations management and ethics. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the Southwest District of PRSA in 2011. At the national level, Neill served a three-year term on the Universal Accreditation Board, which administers the examination for Accreditation in Public Relations; the Nominating Committee, which selects national board officers in 2012; and was appointed to the Board of Ethics & Professionals Standards in January of 2013. Dr. Neill is available to comment. Source:

National Nutrition Month - Eat better, save money, live longer

March is National Nutrition Month and it couldn’t come any quicker. After a long winter and spring around the corner, many Americans are ready to start eating healthier. Healthy eating is not merely about shedding pounds. Good nutrition often leads to financial savings and enables us to reduce waste. One way to eat healthier is by cooking at home instead of eating out. Unfortunately, according to the Bureau of Labor Statistics, the average household spends about $3,008 per year on dining out and the food consumed is usually high in trans-fats, sodium and calories. Eating out is an expensive and often times unhealthy habit. That habit is also becoming an addiction – in 1900, only two percent of U.S. meals were eaten outside the home. Recently, that number has climbed to more than 50. It’s not always easy forgoing eating out, but the reward is truly worth the effort. Cost savings aside, cooking at home and eating as a family has proven to make people happier and feel more connected. RD Natalie Allen, clinical instructor of biomedical science at Missouri State University, can share insights about cooking home-cooked meals that are tasty, healthy, cost-effective and don't take a lot of time. Contact her for an interview. Source:

Misleading our children – is revisionist history harming the education of our nation’s students?

It’s astounding and almost as if it’s a scene from a movie – meddling, mid-level politicians trying to revise and alter curriculums to ensure children in classrooms are only getting certain points of few and perspectives when it comes to key moments in American history. It’s a level of petty-propaganda usually associated with paranoid regimes in far-away countries. But these days, it’s a homegrown problem. In Texas, the state Board of Education is being slammed for altering facts, twisting perspectives and intentionally omitting moments in history from it’s curriculum. According to USA Today, “The state is considering revisions to the 2010 standards, which a group of academics slammed in a report Thursday. Among their complaints: lessons downplaying slavery as the Civil War's cause, exaggerating the influence of Moses on U.S. democracy and applauding the National Rifle Association and Newt Gingrich's Contract with America. "The quibble over wording here could not be more misleading," said Emile Lester, a report co-author and political science professor at the University of Mary Washington in Virginia.” So how does this happen and how is it allowed in modern America? And how common is this throughput the country? Is it a matter of too much power in the hands of those with an agenda or a reflection on an education system in a sate of neglect by elected officials? There are a ton of questions that need to be asked. That’s where an expert from at the University of Mary Washington can help. Dr. Emile Lester, associate professor of political science at the University of Mary Washington, an expert in church and state issues is available to speak with media regarding this issue. Simply click on Emile’s icon to arrange an interview. Source: