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Sink or Swim. Can Brazil avert an impending PR disaster if the Summer Games fail?

Soon the Olympic Games begin in Rio de Janiero. What should be a point of pride for Brazil has been reduced to a cause for concern and worry for athletes, tourists, and international organizers. As August 5 approaches, Brazil has been plagued by police protests, an upswing in crime, outdoor rowing venues steeped in dangerous bacteria and an outbreak of Zika virus that has scared away some of the best athletes in the world. Hosting the Olympics should be a hole in one for countries and cities looking to showcase and market themselves a destination for tourists and visitors. The Summer Games are essentially a 16 day long PR campaign. That is unless the hosts are not ready. With less than three weeks to go, can Rio get its house in order in time to welcome athletes and media from around the world? Professor Michael Lewis is an Associate Professor of Marketing at Emory University’s Goizueta Business School. Professor Lewis is an expert in sports marketing and is available to speak to media about whether or not Rio will be ready and what the consequences could be if the upcoming Summer Games are a failure. Source:

#Rio2016 – A Reason to Worry?

With precious time until the Olympic Games begin in Rio de Janiero, what should be a point of pride for Brazil has been reduced to a cause for concern and worry for athletes, tourists, and international organizers. Concerns have ranged from venue readiness, Zika virus, bacteria- infested water and most importantly -- security. Brazil is currently in political turmoil. Police and firefighters have been protesting and striking after going unpaid, body parts have been washing ashore and crime is rampant. In fact, in the first five months of 2016, 2,083 murders were reported (14 percent more than last year). With the world watching and the quality of security coming into question, is there reason to worry about the safety of our athletes or a potential terrorist threat at the Summer Games? Lieutenant General P. K. "Ken” Keen is a retired U.S. Army Officer and the Associate Dean of Leadership Development at Emory University’s Goizueta Business School. General Keen is available to speak to media regarding security issues of such large events, potential threats, what athletes and visitors should consider if attending the Olympics. Source: