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MEDIA RELEASE: Provincial oversight of the towing industry now in effect in Ontario

The Towing and Storage Safety and Enforcement Act, 2021 (TSSEA) came into effect in Ontario yesterday, giving consumers more certainty when it comes to towing services across the province. Towing services were previously licenced at the municipal level, creating a confusing patchwork of rules and fees for consumers. Provincial oversight will help to ensure that the motoring public has a reliable, growing and reputable tow industry for years to come. “CAA has been working for over a decade with stakeholders and government officials to achieve provincial regulation of the towing industry,” said Teresa Di Felice, assistant vice president, CAA South Central Ontario. “These changes will make a big difference for drivers, providing more confidence and certainty regardless of when or where they require support.” CAA Members can still receive the same services they have come to know and trust. CAA towing services operate in compliance with the new rules in Ontario. “Public awareness of the rules that are now in place is going to be a critical element of successfully protecting drivers moving forward,” continued Di Felice. “CAA will be doing our part to help educate drivers across the province.” Some of the consumer protection requirements that will now be required for all towing services include: Every tow truck operator and vehicle storage operator (company owner) must have a Certificate to offer services in the province of Ontario. Every tow truck must clearly display their name and TSSEA certificate number on the truck. You have the right to see a copy of the certificate. You have the right to decide who can tow your vehicle and to what location unless otherwise directed by police. Tow truck drivers must obtain consent BEFORE they tow your vehicle. Without signed consent (permission to tow form), the tow operator cannot charge for towing services. Towing consent is not required for membership or roadside assistance-type services. You must be provided with an invoice BEFORE requesting payment and a receipt upon payment. This is not required for membership or roadside assistance-type services. Rates cannot exceed the maximum rates published by the Ministry of Transportation. Referrals to a business, facility or person can only be given if requested. Tow truck drivers and operators MUST disclose any benefit they receive for providing referrals to a person, business or facility. Multiple payment methods must be accepted (cash, cheque, credit card, debit). Towed vehicles must be transported via the most direct route. The tow operator or tow truck driver must notify the vehicle owner if taken to a different location from the one the vehicle owner specified. Customers must be allowed to retrieve personal property from towed vehicles at no charge. Storage operators must allow authorized persons access to retrieve personal items from vehicles during business hours or prearranged times. Tow operators must ensure every driver employed complies with TSSEA regulations, the Highway Traffic Act, and its regulations. Implementation of regulations will continue to roll out in the months ahead, and it is expected that the final phase of regulations will be implemented starting in July 2024.

AI and Shopping

The internet has completely changed how we shop and now artificial intelligence (AI) is changing how we decide what to purchase. AI platforms have created tools to help people find the perfect gift for someone special. The technology helps brands to better learn about their customer and suggests products that fit to that customer. Goizueta Professor David Schweidel can walk you through the different platforms and how they can help shoppers find the perfect gift. Entering some key details about the gift recipient can uncover a whole new world of ideas for that hard to shop for person on the gift list. David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School and an acclaimed author. He is available to speak with media regarding the latest advances in AI and how it is changing what we purchase.  Simply click on his icon now to arrange an interview today.

Expert Perspective: Augusta University professor gives annual economic outlook for the region

For the 16th year, Augusta University’s Cree-Walker Chair and Professor of Economics in the Hull College of Business Simon Medcalfe, PhD, has given his analysis of the Augusta area economy. The biggest thing on the minds of many remains the possibility of a recession and the overall inflation nationwide. Medcalfe thinks it probably won’t look a lot different in 2024 as it did in 2023. If anything, there may be less of a chance of a recession. “I think the chances of recession have probably slipped a little. I think there’s less chance of a recession,” said Medcalfe. “Inflation is certainly still a concern. It’s running at 3.2%, which sounds kind of low, but because of the amount of inflation, we’ve had prices about 20% higher than two years ago, and it’s still a concern and still eating into people’s wages.” He indicated, looking at Google Trends and what people are searching, inflation is still a pretty high concern. As for the Augusta region, Medcalfe pointed out that Columbia County continues to see a population increase and will likely have the largest population in the area by the end of the decade on current trends. As you would expect, as the population grows, so too does the number of businesses. Looking at the different sectors of employment in the region, he said things haven’t really changed. The only sectors that have seen more than a 2% change in the share of total employment over the last 20 years are education and health services. Medcalfe also pointed out that the manufacturing industry has seen a sizable increase since 2014. He said it was the same time the Starbucks manufacturing facility arrived in South Augusta but didn’t say that was the exact reason for the increase, just a point of reference for the manufacturing industry increased ever since. “Manufacturing has showed a large increase over the last ten years or so, past post-COVID as well. So now manufacturing employment in the local area is at the highest it’s been since I’ve been here,” Medcafe said. Some research that Hull College is undertaking is the intersection of health care and business. He said it’s important to the economy in our region since Richmond, McDuffie and Burke counties all rank towards the bottom of county health rankings in Georgia. “One of the things we are looking at here in the business school and in the new School of Public Health is what are the factors that influence the population’s health but aren’t clinical? There’s a lot of things that impact people’s health. There’s socio-economic status, there’s the environment they live in, there’s education, there’s health behavior and all this kind of stuff. “About 25% of the research out of Hull College is now looking at health maps because it’s important. Not just the health of the population, but it then impacts the economy because we have a labor shortage and how much of that labor shortage is actually because some people can’t work,” said Medcalfe. Looking to know more?  We can help. Simon Medcalfe, PhD, is a highly regarded economics expert in the Hull College of Business at Augusta University. Medcalfe is an expert that can talk on the national economy, as well as Georgia. He is available to speak with media – simply click on his icon now to arrange an interview today.

Is South Florida soon to be the next Las Vegas? Our expert can tell you if it's a good a bet or not?

There's a lot of buzz in Florida around gambling right now. Legal sports betting, live roulette and live craps might soon become a reality in the Sunshine State, adding to the economic bonanza and possible social consequences that comes with allowing these activities to expand. Expectations are high, and it's an idea getting a lot of coverage. In less than a month, in-person sports betting, craps and roulette will, presumably, begin at all South Florida casinos and elsewhere in the state, though that anticipated launch may hinge on a favorable ruling from the Florida Supreme Court. The launch is expected to drive tourists and businesses to South Florida and elsewhere in the state, create jobs, and bring in billions of dollars in revenue.  Though investors and hotel owners might not want to push all their chips in just yet. There are serious legal issues that still need to be overcome as well as opposition from the Seminole Tribe and the anti-casino group No Casino. The idea though, has media contacting local experts like Florida Atlantic's Peter Ricci for perspective and insight. Peter Ricci, a Florida Atlantic University professor who specializes in hospitality and tourism industry trends, thinks that South Florida will see an uptick heading into the Super Bowl, but most of what he hears from local businesses and hospitality employees is uncertainty rather than excitement. “What I’ve heard is questions about ‘when is it starting?'” he said. ” … ‘Are they hiring for blackjack dealers? What does this mean? Will they expand the hotel?’ All these questions but nothing specifically pro or con about actual sports betting itself.” November 13 - Sun Sentinel Whether Florida can become the next Las Vegas is up to the courts, but if you are a reporter following this ongoing story - we're here to help. Peter Ricci is the Director of the Hospitality and Tourism Management program in Florida Atlantic University’s College of Business. He is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel and destination marketing. Peter is available to speak with the media about tourism in Florida and the potential for gambling. Simply click on his icon to arrange an interview.

Peer Support Program Helps Patients With Substance Use Disorders

Recognizing that stigma may keep people from accessing treatment and recovery resources, ChristianaCare Union Hospital is partnering with the Cecil County Health Department and Voices of Hope to make peer recovery specialists available at the bedside for patients who have experienced a drug overdose or live with substance use disorder. Ten peer recovery specialists are available at Union Hospital seven days a week from 8:30 a.m. to 1 a.m. to talk with patients about behavioral health care navigation, access to treatment and referrals to harm-reduction and recovery-support resources. Patients can be connected with a certified peer recovery specialist if they are brought to the Emergency Department because of a drug overdose, or if they screen positive for substance use while they are a patient in the hospital. ChristianaCare Union Hospital is partnering with the Cecil County Health Department and the Maryland nonprofit Voices of Hope to make peer recovery specialists, pictured in blue t-shirts, available at the bedside for patients who have experienced a drug overdose or live with substance use disorder. Patients are not required to speak with a peer recovery specialist, but the specialists’ unique combination of lived experience and training to help people experiencing behavioral health issues offers an opportunity for people with substance use disorder to get help without fear of judgment or stigma. “Substance use disorder continues to be a serious health problem that affects people of all ages and walks of life,” said Lanre Akinkunmi, M.D., interim chief medical officer and medical director for population health at ChristianaCare Cecil County Campus. “The good news is that it is treatable, and when people are in the hospital or the emergency department, they are often most receptive to discussions about treatment. Through this expanded use of peer recovery specialists at Union Hospital, we are making a positive impact on the health of our patients and our community.” A voice of experience Peer recovery specialists who work on the weekdays are employed by the Cecil County Health Department, supported by a grant from the National Association of County and City Health Officials. Voices of Hope, a nonprofit focused on recovery support for people in Harford and Cecil counties in Maryland, employs the peer specialists working evenings and weekends. “This program is a great example of using resources wisely and effectively. We already know the tremendous work being done by Voices of Hope and Cecil County Health Department to help our neighbors who have been impacted by substance use disorder,” said Lisa Fields, manager of Community Engagement at the Cecil County Campus. “By partnering on this important program, we are building trust with our patients and helping them to get on the road to recovery.” Since the expanded program launched in September, there have been about 40 referrals for patients to speak with peer support specialists, and more than half of them have agreed to some kind of treatment, Fields said. Unique connection “Helping people get through what I went through really warms my heart,” said Hannah Dean, a peer recovery specialist with the Cecil County Health Department who works at Union Hospital. “I love what I do.” Cecil County’s death rate from drug overdoses is nearly twice as high as the rest of Maryland and more than three times the U.S. rate. The drug overdose death rate in Cecil County more than doubled between 2016 and 2020, according to the 2022 Cecil County Community Health Needs Assessment. Because peer support specialists have lived experience with substance use disorder and recovery, along with specialized training to support people struggling with mental health or substance use issues, they can connect with patients on a personal level and offer empathetic guidance, said Lauren Levy, health officer for the Cecil County Health Department. “Allowing peer recovery specialists to engage bedside with patients who may be struggling with substance use disorders will not only enhance access to behavioral health treatment but will also help reduce stigma surrounding substance use disorders and foster a more compassionate and supportive community,” Levy said. “We are honored to be a part of this innovative private-public collaboration and to work alongside ChristianaCare Union Hospital and Voices of Hope, Inc. This project helps to break down barriers to treatment and provide immediate support to those in need.” A history of support ChristianaCare has long been a pioneer in the use of peer recovery specialists, going back to the launch of Project Engage at ChristianaCare’s Wilmington Hospital in 2008. Union Hospital first partnered with the Cecil County Health Department 10 years ago to provide a peer recovery specialist in the Emergency Department. That program, the first of its kind in Maryland, was recognized with a best practice award from the Maryland Association of Counties in 2014. However, it operated only on weekdays during daytime business hours, and its ability to connect with hospital patients slowed during the COVID-19 pandemic. This reinvigorated peer recovery program is strengthened by the high level of collaboration among these Cecil County organizations, said Erin Wright, chief operations officer for Voices of Hope. “As community-based organizations, we are in a position to make a difference, and our perspective in the care for people with substance use disorder is really valuable,” said Wright, who has been in recovery for eight years. “As someone who has been through it, we are able to have that empathy. Even if the person does not want to go to treatment, you sit with them and maybe plant a seed.” Catharine Murray hopes her role as a certified peer recovery specialist can help someone struggling with addiction see recovery as a viable option for themselves. “This wasn’t available to me when I was trying to get better. I want to make it more accessible to others,” she said.

Georgia Southern’s public health center receives $4 million to assist rural hospitals nationwide

Georgia Southern University’s Center for Public Health Practice and Research at the Jiann-Ping Hsu College of Public Health (JPHCOPH) received a $4 million grant from the Health Resources and Services Administration (HRSA) to provide targeted technical assistance to rural hospitals nationwide. The funding will support the team’s implementation of the Targeted Technical Assistance for Rural Hospitals Program over a five-year period (2023-2028). “Many rural hospitals are struggling financially across the U.S.,” said JPHCOPH Dean Stuart Tedders, Ph.D. “Long-term, the primary program goal of this grant is to ensure that all rural hospitals are financially viable and positioned to serve their communities with the essential health care services that we all need and expect. A viable health care system is essential for assuring that all communities and their residents thrive. I am very proud of the Center for Public Health Practice and Research at the JPHCOPH and the commitment they have made to improving the quality of life of rural and underserved populations across the country.” Bettye Apenteng, Ph.D., and Charles Owens, both professors of health policy and management, serve as the co-principal investigators for the grant. “We are proud to be selected to work cooperatively with rural hospitals across the U.S. to strengthen their viability so they can continue to provide essential health care locally so the residents, the local hospital and the community may thrive,” said Owens. As part of this cooperative agreement, the team will work in partnership with HRSA and rural health stakeholders to provide in-depth and tailored technical assistance to rural hospitals at risk of financial distress nationwide. Technical assistance delivered as part of this program will help rural hospital communities implement a prioritized strategy for maintaining essential services locally through capacity building in evidence-based decision-making, operational and financial improvement, strategic management, community partnership, project implementation and evaluation. “We are excited to extend the work we have done in Georgia with rural hospitals, for close to a decade, to the rest of the nation,” said Apenteng. “We look forward to building strong collaborative relationships with rural hospital communities nationwide.” The grant activities will be executed by a multidisciplinary team that includes additional JPHCOPH faculty Angie Peden; Andrew Hansen, DrPH; Linda Kimsey, Ph.D.; William Mase, DrPH; Tilicia Mayo-Gamble, Ph.D., and Samuel Opoku, Ph.D.; and Parker College of Business’ Kwabena Boakye, Ph.D.; and the College of Arts and Humanities’ Jason Murdock. Interested in learning more or looking to talk with Bettye Apenteng, Ph.D., and Charles Owens about this grant? Simply click on an expert's icon or contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Georgia Southern Libraries celebrates grand opening for Patent and Trademark Resource Center

Patenting an invention and trademarking a product name can be challenging, yet protecting intellectual property is vital. To that end, Georgia Southern University Libraries celebrated the grand opening of its Patent and Trademark Resource Center (PTRC) with ribbon-cutting events at the Armstrong Center in Savannah this past September. The PTRC is part of a nationwide network of 84 public, state and academic libraries designated by the United States Patent and Trademark Office (USPTO) to support the public with trademark and patent assistance. Georgia Southern Libraries is one of two designated PTRCs in Georgia. “With the recent economic development of Hyundai’s Motor Group Metaplant America, associated suppliers and regional commerce, our PTRC cultivates a culture of innovation and entrepreneurship,” stated Georgia Southern’s PTRC librarian representative John Schlipp. “Innovators and creative colleagues utilizing the PTRC service at Georgia Southern University Libraries will be able to determine the potential for their patent applications and federal registration for a trademark on their inventions, products or services.” Georgia Southern’s PTRC partners with the University’s Business Innovation Group (BIG) and other regional, like-minded organizations to foster innovation and creativity. Dignitaries from the USPTO, including Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director Derrick Brent, and Georgia Southern President Kyle Marrero attended the ribbon-cutting in Savannah. Both events acted as workshops for inventors, entrepreneurs and business startups. The PTRC at Georgia Southern can assist patrons in conducting their own free patent and trademark searches on specialized USPTO databases. Additionally, patrons can receive one-on-one instruction on the application process, improve awareness of a product field, determine application feasibility and prepare for consulting with an attorney. Interested in learning more? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Expert Insight: Fake News, Fake Reviews: Building Trust with Online Shoppers

Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers read product reviews and ratings, and that positive reviews can almost triple the likelihood of making a purchase. As customers do more and more of their shopping online, they are turning in droves to the likes of Yelp, TripAdvisor, and Google Reviews to seek out opinions, recommendations, and feedback from other users before pushing through the final part of the sales funnel. As a result, these third-party review sites have experienced exponential growth. But there’s a caveat: and it’s trust. The success of Yelp and its competitors is wholly contingent on how trustworthy their users perceive them to be; on the transparency and authenticity of the content published and the sources of that content. In an era of disinformation with fake reviews and AI mass-generated content precipitously on the rise, securing—and keeping—user trust is paramount. The Five Keys to Fighting Fakery Goizueta Business School’s Sandy Jap has some suggestions. Together with colleagues Ben Beck of Brigham Young University’s Marriott School of Business and Stefan Wuyts of Penn State’s Smeal College of Business, Jap, who is the Sarah Beth Brown Professor of Marketing, put together a series of studies to test the kinds of measures and mechanisms that platforms can deploy to win user confidence. And it turns out there’s one tactic that works more effectively than any other: actively monitoring the authenticity of user reviews. That and being open and transparent about doing so. Jap and her colleagues scoured the latest research and data on marketing, governance, and identity disclosure to pinpoint the mechanisms that best mitigate online fakery, while simultaneously building trust among platform users. They identified five. “We worked through the literature and were able to whittle these down to five core practices that are robustly effective at building trust,” says Jap. “They are monitoring, exposure, community building, status endowment and identity disclosure. Doing these five things can signal to your users that you are committed to being a guardian of their trust, so to speak.” Monitoring or evaluating reviews for their authenticity and exposing firms that pay for and propagate fake content are mechanisms directed at the rogue firms that spread fakery and misinformation, explains Jap. Meanwhile community building and status endowment focus on reviewers. Community building is about enabling authentic, transparent interactions between consumers and reviewers. An example of this might be allowing consumers to ask questions and reviewers to respond directly. “Status endowment is where a platform verifies and acknowledges the credibility or helpfulness of a reviewer in some way. Yelp and others use things like badges or reviewer ratings which are earned over time and which make it hard for fake reviewers to game their systems,” says Jap. Identity disclosure is the practice of having reviewers provide personal information—their name, picture, or location, for instance—before they can post content. And while this approach can keep fabrication and false profiles in check, it also raises certain tradeoffs, says Jap. “Anonymity online has long been understood as something of an un-inhibitor—a factor that enables users to speak more freely and openly. It can be democratizing in the sense that it removes or lessens prejudice and bias around things like race, social class, or physical appearance,” she says. “Of course, having people share personal data on your platform can also open up a can of worms around privacy and identity theft which are major considerations; so there’s a balancing act needed with this.” To test the efficacy of all five trust building policies, including identity disclosure, Jap and her colleagues ran a series of experiments and studies. They invited volunteers to rate how the presence or absence of these mechanisms impacted the trustworthiness of a platform. One study saw them parse things like domain authority and traffic across 25 online review sites against how many (or few) of the five mechanisms each deployed. Elsewhere, the team used surveys to assess how users ranked the different mechanisms in terms of platform trust, above and beyond other factors such as the quantity of reviews published say, or the expertise of different reviewers. The Bottom Line: Bust Bogus Reviews After crunching the data, Jap and her co-authors found that while all five trust-building mechanisms were valued and important to platform users, the practice of monitoring for fake reviews and reviewers—and broadcasting the fact clearly—was by far the most effective. “Doing all of these five things—monitoring, exposing, community building, status endowment and ID disclosure—are important if you want to earn and keep the trust of your users,” says Jap. “We found that the more of these mechanisms that platforms incorporate, the better their domain authority, Alexa site ranking, backlinks, and organic site traffic.” Based on our findings, monitoring your content and communicating that you’re doing this is by far the most powerful cue that you are trustworthy. So that’s where we’d say platforms might want to focus their spend. Many of the biggest review platforms have already taken note of these insights. Yelp recently shared a post to its official blog welcoming the finding that of the 25 sites analyzed in Jap’s study, theirs is one of two platforms that actively implement all five mechanisms. “After examining 25 review platforms, the study found that Yelp is one of two platforms that applies all five mechanisms and as the research states, has become a guardian of trust for review information.” Meanwhile, Jap stresses that these findings should be relevant to any business that is focused on “combating online review fakery.” “All businesses today face the challenge of managing their word-of-mouth reputation. Any firm interested in sharing and leveraging points of view around its products or services, be it a small online retail store or an Amazon, is going to want to go the distance—and be seen to do so—in going to war on fakery and disinformation.” Are you a journalist interested in learning more about the importance and trustworthiness of online reviews? Sandy Jap is available to speak with media - simply click on her icon now to arrange an interview today.

Holiday Season is Almost Here and Goizueta Business School has Holiday Experts Ready to Help

The holidays are the difference between operating in the red and operating in the black for many retail businesses. The Goizueta Business School has experts who can provide insight and expertise on a wide range of stories. Economics of the Holiday Season - Economist Tom Smith can discuss seasonal hiring, retail expectations, and the importance of the holiday season to retailers. Black Friday - Doug Bowman can discuss retail expectations and the importance of the holiday season to retailers. He expects this year shoppers will go to fewer stores and not travel long distances, delivery capacity will be an issue, and work from home/school purchases will be hot. AI Changing How We Shop - David Schweidel can discuss how new AI tools are changing how we shop and how brands are using AI to reach prospective customers. Product Reviews See Huge Increases: How Reviews Impact Holiday Shopping - What do reviews mean for the shopping experience and do reviews impact purchase? Reshma Shah can discuss the impact reviews have on the point of purchase. Product Returns - Marat Ibragimov can discuss the retail strategy and impact of holiday gift returns, comparing online returns to brick and mortar. Food and Travel Pricing - Saloni Firasta Vastani can discuss the cost of this year’s holiday dinners. What’s gone up and what’s gone down? She can also discuss the cost of travel this holiday season and what consumers can do to get a better deal. Avoiding Holiday Overspend - Rohan Ganduri can discuss how holiday shopping can expose consumers to credit products like store credit cards that offer various incentives to take up the credit card, often resulting in overspending. Ganduri can discuss his latest research paper on how taking up store credit cards can impact consumers’ future credit outcomes. Social Media & Advertising - David Schweidel can discuss how micro influencers work, how using product placement can cut through the advertising clutter, and the power of product reviews. The Constantly Changing Online Retail Experience - Styling videos, personal shoppers, messaging, and even Augmented Reality (AR) are being used to generate purchases. Doug Bowman can discuss how stores are reimagining the shopping experience to attract customers in person and online. Influencers Influencing Our Purchases - How are creators impacting the economy and are influencers impacting our purchasing decisions? Marina Cooley looks at the creator economy and how TikTok and Instagram are impacting our holiday wish lists and what it takes for a product to go from unknown to trending. She can also discuss how this holiday season will help normalize in-app TikTok shopping (something Instagram has struggled to execute on). How to Attract Customers to the Store this Holiday: Merging Online and In-person Experiences May be the Answer - Shopping looks different and it is up to retailers to stand out not just in the brick and mortar world but also online. The success of a business can balance on the customer experience. Reshma Shah can discuss the policies brick and mortar retailers need to have in place to successfully merge online shopping and the in-person shopping experience. To book your expert interview, call Kim Speece at (404) 849-6579 or email her at kim@leffassociates.com or simply click on the icon available. To find an expert on a specific topic, click the “Search” feature at https://goizueta.emory.edu/faculty/profiles. To check out other recent research, visit https://www.emorybusiness.com/faculty-research/.

'Shake it Off' - Do Grammy-Winning Pop Artists Take More Creative Risks Than Their Runners-Up?

Taylor Swift has had a career marked by an evolution in sound and style. Swift emerged into the industry a country star and was later rebranded a pop icon. She’s gone on to explore alternative rock and indie folk sounds. Research by Giacomo Negro, professor of Organization & Management and professor of Sociology (by courtesy), suggests Grammy award wins may be credited as the catalyst for these changes. Swift, who holds 11 Grammy awards, won her first in 2010, taking home Album of the Year for country album “Fearless,” then again for her first exclusively pop album “1989” and again in 2021 for her indie folk album “Folklore.” Each time she earned another Grammy, she tried something new. Swift is not the only one. After winning Album of the Year in 1988 for classic arena rock album “The Joshua Tree,” U2 released “Achtung Baby,” an album that dabbled with kraut rock and electronic music. Similarly, Fleetwood Mac’s “Rumours” won them Album of the Year in 1978, after which, they released their double album “Tusk,” an experimental record that incorporated punk-rock. Does Missing out on a Grammy Win Make Artists Timid? Negro’s research shows Grammy award winners tend to release albums that are more distinct from the work of other artists, whereas Grammy nominees who do not win create music that is more similar to other artists than they had prior to their nomination. Negro co-authored the research with Balázs Kovács from Yale University and Glenn Carroll from Stanford University–a culmination of more than five years of work. Negro says he has always been interested in cultural production, and he set out to study the patterns of differentiation in the music market. He chose the Grammys because these symbolic awards provide a situation similar to a natural experiment that is hard to find in real life or without a controlled environment. The Grammys are also unique because they share the names of both the award winners and the nominees, presenting a comparison among candidates of similar quality. To explore this question, Negro obtained data from four main sources: Grammy Awards Academy, online music database AllMusic, Spotify, and Billboard. From the academy information, he collected data for the Grammy nominated artists and winners from 1959 to 2018 in four “general” categories: Album of the Year, Record of the Year, Song of the Year,and Best New Artist. From AllMusic, they collected data based on the Grammy information that included artist name, recording name, year of release, record labels the artists released the music with, the production team they worked with, and the stylistic tags attached to each recording. Spotify holds a repository of popular songs; from here, they sourced data on the songs’ sonic features, which are the objective parameters of the music that qualify how the music sounds and is measured by algorithms, including tempo, genre, and key. Looking at the Billboard charts for the 2000s, they found the most albums that sold the most copies. “We combined all of this information coming from different sources, which was a challenge and an endeavor by itself, to attach information related to styles, sonic features, performance on the chart, and performance with the awards,” Negro says. They compared albums of Grammy winners with the albums of the nominees, then compared these with albums from a group of artists in the general market matched on a series of characteristics (such as genre and length of recording career). The researchers found that after artists win a Grammy, they become more experimental with their work, whereas the runners-up make music that is stylistically more conventional. This latter result was unexpected. Negro argues that there is value to be seen in the Grammys–even though it may be criticized for being too commercial or questioned for its relevance–because it has an impact on the music market and the careers of artists who are nominated and awarded. “These prizes celebrate creativity and innovation but may have unintended consequences in terms of their artists’ behavior,” he adds. “If more people become more conventional because of not receiving an award, one implication for cultural production is that awards have mixed impact. They benefit winners because they afford them more autonomy and, perhaps, confidence to explore new ideas, but they don’t necessarily benefit innovation in the field overall because more artists are just becoming more conventional.” He offers that, conversely, there may be a positive impact for artists who were not nominated at all. These artists may try to imitate the winners and try different things in the future. From this, it is clear that there is a benefit to mention who wins an award, but he says it is inconclusive whether there is a benefit to sharing the names of shortlisted candidates. What are the Greater Cultural Implications? “It’s interesting to observe how cultural production is sensitive to symbolic awards,” Negro says. “We tend to think that artists mainly follow their muse or their inspiration, but they respond to the stimuli around them.” Negro speculates that the results found in this study might apply to other industries in which producers or artists can combine different elements of styles to create their products, such as book publishing, visual arts, film, or television. He adds, these results may apply more generally to other markets and professional settings, in which employers create programs of rewards for employees. A bestowal of such awards may empower winners to continue with their behaviors, while discouraging those who were not recognized for their efforts, leading them to return to more typical behaviors. Negro is interested in following up this research by looking at the general impact of all Grammy Awards–not just the general ones–to see if specialized awards have a similar impact. He is also curious to investigate the patterns of collaboration between artists, and if stylistic changes are related to changes in the people artists work with. When Business Meets Research, What Can Students Take Away? Negro says this research also yielded findings that his team did not expect, as in the difference between winners and non-winning nominees. Where they thought they may see similarities, they, instead, saw differences, reiterating the importance of questioning how industries operate. To inquisitive students he advises, “Keep your eyes open and be curious about understanding why or how things work the way they do. Then, be persistent because it can take a long time to bring your idea to fruition.” Interested in knowing more or connecting with Giacomo Negro - simply click on his icon now to arrange an interview or time today.