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Just how big of a deal is AI? At this year’s Directions 2019, IDC Canada experts will be speaking to a variety of topics that are reshaping the digital visions and tactics modern companies are using to compete. Explore how AI encompasses a huge spectrum of technologies for the enterprise and how at the center of it all is data. On May 02, join Warren Shiau, Research Vice-President with IDC Canada as he presents a highly anticipated talk on AI: Process Animation at 11:20 AM. Warren will look at what’s being adopted by Canadian enterprise under the banner of AI; and why AI can generate significant business value even in the absence of large data science teams and enterprise-wide high-quality data. Deep learning may rule the future but “small AI” targeting things like process automation rules the day. Organizations are rethinking digital transformation – join us May 02 to learn more. Location: St. James Cathedral Centre: Snell Hall, 65 Church Street | Toronto Date: May 2, 2019 Time: 8:00 AM - 8:30 AM - Registration & Networking Breakfast | 8:30 AM - 3:30 PM Conference Program Register Today before it's too late! If you're a member of the media and would like to attend this event, please contact Cristina Santander at csantander@idc.com
Transparency from charities about how funds are used builds trust and increases giving
BLOOMINGTON, Ind. -- Charitable and humanitarian organizations are increasingly tapping into a $30 billion crowdfunding market, not only to raise funds but to build donors' trust by being more transparent, according to research from Indiana University's Kelley School of Business. Certified charities like the American Red Cross regularly use crowdfunding after hurricanes and wildfires. But other, often local, organizations that are quickly created after emergencies can compensate for their lack of government certification by posting frequent updates about how funds are being used. Authors of the paper are Jorge Mejia, assistant professor of operations and decision technologies; Alfonso Pedraza-Martinez, associate professor of operations and decision technologies and Grainger Faculty Fellow; and Gloria Urrea, a visiting scholar of operations and decision technologies. Mejia, the paper's lead author, noted its timeliness in light of several recent fraud cases involving charitable giving, such as the college admissions scandal and questions about the charitable status of politicians' private foundations and religious organizations. "Our paper tackles some of these challenges head on by providing a way to increase the transparency of these organizations online," he said. The paper's findings also have implications for donors, who need to pay attention to how charities are using donations, as shown through regular operational updates and other communication and certification. "Our results indicate that individuals and humanitarian organizations willing to start crowdfunding campaigns benefit from transparency," the researchers said. "As updates have a positive effect on donations, organizations can increase funding by keeping donors informed on a regular basis about the campaign's progress." The process of receiving approval from the Internal Revenue Service as a certified 501(c)(3) tax-exempt organization can take months, long after the immediate needs of a disaster have passed. In the meantime, local organizations accept donations to help with recovery efforts immediately using crowdfunding. "Donations increased both when campaigns provided frequent updates about the work of the charity and when campaigns were certified," the Kelley professors said. "Strikingly, we found that the size of the positive effect derived from operational transparency -- from communications work -- is much greater than the size of the effect of conventional transparency, from being a certified tax-exempt charity. "But not all updates are the same. Operational transparency increases the financial benefits of updates," they added. "Campaign organizers should focus their efforts on posting work-related updates to describe how the campaign is achieving its objective." Researchers collected data from a large online platform for charity crowdfunding and analyzed nearly 108,000 emergency campaigns over a seven-year period. Just over half of the campaigns posted at least one campaign update, and just 9 percent of the campaigns were certified. Each work-related word in updates increased donations on average by $65 per month, while being a certified campaign raised funds on average by $22 a month. The research article, "Operational Transparency on Crowdfunding Platforms: Effect on Donations for Emergency Response," appears online in the journal Production and Operations Management.
Is it Time to Rethink Digital Transformation? Join our experts May 02 to Find Out!
Organizations are rethinking digital transformation. After some high-profile failures, innovation being treated as a sideshow, and elusive ROIs, organizations are reshaping their digital visions and their tactics for getting there. With greater clarity about what the future enterprise will look like and what it will take to compete in redefined industries, companies are pivoting away from digital for the sake of innovation to digital for the sake of the business. Join us and catch Dave Pearson, Research Director and Team Lead for IDC Canada's Infrastructure Solutions Research Group presenting: ‘The New Infrastructure Data World ’ at IDC Directions 2019 in Toronto on May 02. Data growth and capacity concerns continue to the be the number one stress on data centers in Canada. At the same time, IT is expected to support Digital Transformation (DX) and new business initiatives at nearline speed. What will your next generation of infrastructure need to look like to support the variety of workloads, applications, and data sources your organization requires, from core to cloud to edge? Find out in Dave's breakout session at IDC Directions in Toronto Location St. James Cathedral Centre: Snell Hall 65 Church Street | Toronto Date May 2, 2019 Time 8:00 AM - 8:30 AM - Registration & Networking Breakfast 8:30 AM - 3:30 PM Conference Program Register Today before it's too late! If you're a member of the media and would like to attend this event, please contact Cristina Santander at csantander@idc.com
Goizueta information systems and operations management professor Benn Konsynski on the 30th birthday of WWW: "... Many of us were on the internet before WWW -- researchers, academic, military, libraries, etc. The operating protocols on top of the basic Internet protocols were useful, but often specialized. The world of commerce and social interchange needed a simple standard to offer creative outlet beyond specific applications and closed systems. "Sir Tim Berners-Lee brought that with common protocols for describing content (HTML), moving/referencing content (HTTP) and browser technologies for viewing and manipulating content. Over the next few years, commerce and social exchange exploded after these protocols took root. By 1995 the internet world opened to business and the general market with expectations and promise."
Turning disability into accessibility
As communities grow and modernize – are we making the proper accommodations for those with disabilities to live a fulfilling, productive, and independent life? It’s a popular topic and one that we are now seeing being advocated more in many areas of everyday life. Accessibility laws and expectations are now ensuring that all aspects of education, business, transit, and health care are made available to everyone. The concept is sound – but how are we as a community developing reasonable accommodations and community resources that allow all people to participate in the community and successfully live their life? Often, it’s not a matter of intentional exclusion, rather the issue simply hasn’t been considered and no plan exists. And there are costs to not having a plan in place. Not addressing these “social determinants of health” (housing, transportation, etc.) affect healthcare outcomes and raise costs of hospitals, social services, and health care. Addressing these issues and improving accessibility may actually increase societal health, decrease long-term societal healthcare costs, and bolster the tax base. But as we move forward there are a lot of questions in the community about how to approach accessibility: What mechanisms are in place to gather input on needs, identify barriers, and consider requests for accommodation? What types of accessibility needs exist of the people who will use different community settings? (Physical, cognitive, sensory, emotional, developmental, etc.)? What types of accessibility barriers exist (architectural, environmental, attitudinal, financial, transportation, etc.)? How much do different accommodations cost? How can community settings partner with people with disabilities and/or health and human service providers? What specific ways can accessibility improve societal health? And that’s where the experts from CARF can help. Christine M. MacDonell is the Managing Director of Medical Rehabilitation and International Aging Services/Medical Rehabilitation at CARF International. She can address the issue of accessibility as it relates to people who have experienced brain injury, stroke, cancer, amputation, and spinal cord injury. Christine is available to speak with media regarding this topic – simply click on her icon to arrange an interview.
Expert: Why do entrepreneurs fail? They choose the wrong idea.
The importance of having a sound business idea for a startup is essential, but identifying the ideas most likely to go from concept to venture is challenging. Statistics show that about 34 percent of startups fail within the first two years and 56% within the first four years. Most failures are due, in part, to the pursuit of ideas that are poorly selected and/or tested. “Inexperienced entrepreneurs have improved odds of succeeding over the long run if their first idea is sound,” says Dan Cohen, director of Wake Forest University’s Center for Entrepreneurship. “A key to that success is to generate 100 ideas and then evaluate and select the best one. That first win builds confidence for the next.” - Dan Cohen Cohen’s new teaching method, IDEATE, has been proven to help develop higher-quality, more innovative ideas. He is available to discuss ways fledgling entrepreneurs can refine their ideas — from product or service development to customer testing to securing investors to marketing and sales. He can also discuss why starting a business is easier today than it has ever been and what characteristics people share who are drawn to opportunities, innovation and entrepreneurship. Dan Cohen and Wake Forest’s Center for Entrepreneurship were prominently featured in the Winston-Salem Journal’s Business & Innovation section Spotting valuable ideas. IDEATE was one of four finalists for the 2018 Excellence in Entrepreneurship Teaching and Pedagogical Innovation Award from the Global Consortium of Entrepreneurship Centers — winning recognition from among more than 100 submissions. Most recently, Wake Forest University was a finalist for the Model Emerging Entrepreneurship Program Award at the United States Association for Small Business and Entrepreneurship (USASBE) Conference focused on entrepreneurship education. Broadcast Television and Radio Studio Information Wake Forest operates a fully-equipped, professional television and radio studio to connect experts with global news media. Video interviews can be coordinated through LTN Global Communications’ Smartcloud IP video transport service that provides regular high-quality video transport connections to most major broadcast networks. Audio interviews are coordinated through ipDTL, an IP codec used for remote radio broadcasts as well as voice-overs. ipDTL replaces classic ISDN audio codecs and has backward compatibility. Details available here.
Opioid addiction is gripping America. It’s destroying lives, tearing apart families and devouring resources in policing and healthcare. As medical, mental health and addictions professionals look for solutions, often times accessible and public Opioid Treatment Programs, often known as a Methadone Clinic will open in communities. These clinics bring relief, treatment and support – but they also bring crowds, increased traffic and concern from local residents and the community. These concerns usually find their way to the media, where the attention can quickly turn negative. The solution to avoiding this scrutiny and making sure residents, business owners and community leaders are fully informed about the process, operation and security measures at these clinics are key to their success and integration. Questions such as: How was the site selected? How do you plan to control traffic flow and overcrowding? How will you manage parking and wait times? What are your measures to prevent diversion? Who can I speak to if I have questions or concerns about operations? CARF can speak to best practices, expectations, and requirements for when an opioid treatment program opens. Debbi Witham, Managing Director of Public Policy and is an expert in opioid treatment programs. Debbi is available to speak with media regarding this issue – simply click on her icon to arrange an interview.
Another shutdown? Let our experts explain if there's a reason to worry about the economy
It lasted longer than a month, and for now we’re on a three-week reprieve – but the federal government shutdown that saw Democrats and Republican dueling at a safe 20 paces while 800,000 federal employees were watching unpaid from the sidelines is over. But from the financial side, the big picture for America was hardly touched. Will that still be true this time around? But with the shutdown over and employees back to work, for three weeks while politicians negotiate a final deal – there are still a lot of questions outstanding? What industries are most vulnerable to another government stoppage? Is there anything that can be done politically to stop federal government employees from being used as pawns in future negotiations? Despite the economy carrying on – are investors dissuaded by these shutdowns? David M. Primo is the Ani and Mark Gabrellian Professor and an associate professor of political science and business administration at the University of Rochester. He is the author of three books and is a go-to for media in New York and nationally for his expertise on topics like this. David is available to speak with media regarding the economic effects of the shutdown – simply click on his icon to arrange an interview.
A new year with new changes for how small businesses are taxed.
The only thing surer than death and taxes, might be the annual changes and adjustments to the way small businesses are taxed in Canada. New restrictions, and rates can have positive and negative impact on business owners and their companies. This coming year, changes to Employment Insurance and the Canada Pension Plan could make the bottom line of some small businesses tighter. However, the overall corporate tax rate applicable to many small businesses in Ontario has fallen to 12.5%. We may see more money going back in the pocket of owners or their growing companies. “We know that the average small business owner doesn’t know a lot about these changes.” Bill Moreau, Minister of Finance There are a lot of changes to the current system this year; as small business owners prepare to file, it is in their best interest to contact an expert. The government itself has even admitted that some businesses might not be fully up to speed, that’s where our team can help! Cleo Melanson, Tax Partner at Freelandt Caldwell Reilly LLP practices in the areas of tax and owner-managed businesses. To contact Cleo, simply click here to arrange an appointment regarding this topic. Article: https://globalnews.ca/news/4804039/tax-changes-canada-cpp-ei-small-business/
Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says
Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy, according to a Baylor University marketing and advertising expert. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business, studies consumer behavior and attitudes, multicultural media and advertising, and movies and entertainment. Each year, she and her students analyze the Super Bowl ads. And each year, she said, she sees more ads geared toward women. In fact, AdAge reports that brands like Bumble, Toyota and Procter & Gamble's Olay are featuring women in lead roles in their Super Bowl commercials this year. “That’s smart,” Lindsey-Warren said. “The current and future market power of women – as a whole and by segments – is undeniable and truly cannot be ignored by marketers.” To make her point, she cited research showing that women influence more than 80 percent of all consumer spending; 89 percent of the financial decisions are made by women; and globally, women control more than $20 trillion in world-wide spending. In addition, nearly 24.3 million African American women are brand loyalists and cultural trendsetters who have influence over the $1.2 trillion dollars in black spending power. Forbes reported in 2018 that “women constituted about 49 percent of the 108 million-plus people who watched” that year’s Super Bowl – and paid closer attention to the ads. “Nowadays, whatever brands plan to do during the Super Bowl must be extremely strategic and well planned when commercials go for over $5 million dollars,” Lindsey-Warren said. “With the #metoo and #times up movements as well as the diversity and gender issues in advertising industry and more, I think brands struggle as to how they approach targeting women on such a global stage.” She said brands that use “empowered storytelling” – storytelling that exudes the emotion of empowerment – make a difference. Good examples, she said, are Always’ “Like a Girl” commercial in 2015 and Audi’s “Daughter” commercial in 2017. “In my research, especially among Millennials and Gen Z, this approach is a powerful combination for brands who want to increase purchase intentions for their products or services,” Lindsey-Warren said. “The emotion of empowerment is multidimensional and promotes encouragement and can be extremely motivational,” she said. “When one is empowered, it can be an ‘aha’ moment and very transformational in a positive manner. In addition, empowered storytelling is a proactive approach to storytelling that demands you keep the receiver of the story in mind at every stage of the process because, at the end of the day, you want the receiver of the story to be better in some way for having received the empowered narrative they just viewed or experienced.” And when consumers are empowered, they tend to tell others. In the digital space, this looks like sharing videos, posts, quotes and more on social media channels. “Essentially, empowered storytelling gives brands the opportunity to achieve the right balance of entertaining and encouraging and, ultimately, healing by showing that they care for their consumers through the motivational messages and narratives they are producing,” Lindsey-Warren said. ABOUT TYRHA LINDSEY-WARREN, Ph.D. Tyrha Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur. As a consumer behavior scholar, her research is rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. She also studies health edutainment, multicultural media and advertising, as well as movies and entertainment. Lindsey-Warren is an expert in effective communications strategies for leaders, multicultural communications and marketing. Her latest research, “An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.,” was published in the Journal of Advertising Research. She will be discussing this study during panel discussions in New York City and Los Angeles for the Geena Davis Institute on Gender in Media. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
