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Sink or Swim. Can Brazil avert an impending PR disaster if the Summer Games fail?
Soon the Olympic Games begin in Rio de Janiero. What should be a point of pride for Brazil has been reduced to a cause for concern and worry for athletes, tourists, and international organizers. As August 5 approaches, Brazil has been plagued by police protests, an upswing in crime, outdoor rowing venues steeped in dangerous bacteria and an outbreak of Zika virus that has scared away some of the best athletes in the world. Hosting the Olympics should be a hole in one for countries and cities looking to showcase and market themselves a destination for tourists and visitors. The Summer Games are essentially a 16 day long PR campaign. That is unless the hosts are not ready. With less than three weeks to go, can Rio get its house in order in time to welcome athletes and media from around the world? Professor Michael Lewis is an Associate Professor of Marketing at Emory University’s Goizueta Business School. Professor Lewis is an expert in sports marketing and is available to speak to media about whether or not Rio will be ready and what the consequences could be if the upcoming Summer Games are a failure. Source:
#Rio2106 – A Billion Dollar Party?
Is hosting the Summer Games worth it for an economy in shambles? On Aug. 5, the Olympic Games begin in Rio de Janiero. What should be a point of pride for Brazil has been reduced to a cause for concern and worry for athletes, tourists, and international organizers. Hosting the Olympics is not cheap. It can cost the host country billions of dollars in infrastructure costs. During the bidding process, host cities make bold promises of upgrades to transportation, modernized and safe housing for athletes and new event facilities. Brazil’s economy is currently is a serious recession. Some economists have even said that the economy in this once powerful South American nation has not been in this poor a state since 1901. Professor Tom Smith specializes in cultural economics and the economics of the arts at Emory University’s Goizueta Business School. Professor Smith is available to speak to media about whether or not the economic risk of hosting the Summer Games outweighs the reward. He can also speak to the costs, benefits and long term effects can have on a country. Source:
With precious time until the Olympic Games begin in Rio de Janiero, what should be a point of pride for Brazil has been reduced to a cause for concern and worry for athletes, tourists, and international organizers. Concerns have ranged from venue readiness, Zika virus, bacteria- infested water and most importantly -- security. Brazil is currently in political turmoil. Police and firefighters have been protesting and striking after going unpaid, body parts have been washing ashore and crime is rampant. In fact, in the first five months of 2016, 2,083 murders were reported (14 percent more than last year). With the world watching and the quality of security coming into question, is there reason to worry about the safety of our athletes or a potential terrorist threat at the Summer Games? Lieutenant General P. K. "Ken” Keen is a retired U.S. Army Officer and the Associate Dean of Leadership Development at Emory University’s Goizueta Business School. General Keen is available to speak to media regarding security issues of such large events, potential threats, what athletes and visitors should consider if attending the Olympics. Source:
Regulation, Sharing, Innovation
As Airbnb and Uber take America by storm, are cities in the right or wrong to clamp down, regulate and get their cut of the sharing economy? Emory’s Charles S. Goetz of the Goizueta Business School can help explain if government is in the right and how law makers need to adapt to the economic innovation and modern ways of doing business. Source:
Touchdown or an offensive foul? As Atlanta pursues the Superbowl – are $10 million tax breaks the right play for Georgia taxpayers? The experts from the Emory’s Goizueta Business School can help break it all down. Source:
As Braves’ stock dip well below the Mendoza Line, does this signal the team is soon to be put on the market? Goizueta Business School’s experts can help explain how stock market behaviours can decide the fate of Atlanta’s MLB future. Source:
