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The annual Healthy Georgia Report has been released by Augusta University’s Institute of Public and Preventive Health and it gives a snapshot of how Georgians stack up against not only neighboring states, but the country when it comes to a variety of health topics. This year’s report has added information on adult dental health, poor mental health, skin cancer and overdose deaths. Information on HIV risk behaviors, breast cancer screenings and colon cancer screenings have also returned. The report has been delivered to lawmakers, community leaders and researchers in Georgia to provide them with tangible figures on how Georgia is faring in numerous topics. The goal is to stimulate conversations about public health needs and, in turn, promote action, such as policy changes, greater community engagement and the appraisal of funds. Biplab Datta, PhD, assistant professor in the IPPH and the Department of Health Management, Economics and Policy, has collaborated with other IPPH faculty and staff to update the report. Datta has seen the impact this can have with state leaders. “They have a good appetite for data driven policy changes. I think this report actually helps them in that direction,” said Datta. “We tried to present data in a way that policy makers may find helpful in deciding on appropriate policy choices.” Overdose deaths is one of the new categories this year and is a hot topic nationwide. The report shows Georgia has the sixth lowest rate of overdose deaths in the country. Datta said that’s good, but the number is trending upwards and now should be the time to take steps to prevent it from getting worse. “We cannot be satisfied. We are doing a good job but need to be on our toes to prevent it from further ascending,” Datta said. Another category that Georgia is trending in a good direction is cigarette smoking. But the opposite is true for the obesity rate in the Peach State. The data shows Georgia has the 14th highest rate of obesity in all of the U.S. and the number is on the rise. The data also shows it’s related to household income and education. Adults who are below the federal poverty line and without a college degree are significantly more likely to be obese. Also, those in the 18-to-49 age group have a high rate of obesity compared to the national and regional average. “That is problematic because if someone is developing some cardiometabolic conditions in this age group, they will be at high risk for adverse cardiovascular events at an older age. So we need to focus on food habits, physical exercise, and other health promoting behaviors to prevent and control obesity,” Datta said. Another interesting topic is those in Georgia who have health insurance coverage. While coverage in adults is second lowest in the nation, there is a slight uptick in the number of people who have coverage from the past few years. The number is much better for children with health insurance. He points out that many state programs like PeachCare for Kids may account for the differences. Datta said one topic that definitely needs to be investigated more is cancer rates. He said we observe a low prevalence rate, despite the common perception and other data sources suggest a relatively higher incidence rate of cancer in Georgia. He believes we may be seeing lower survival rates that are not included in the survey. “I think we need more investigation into this particular issue,” said Datta. “Why are we seeing so low numbers of cancer prevalence when we know that cancer incidence rates are very high in Georgia?” The Healthy Georgia Report is the only report of its kind in the state Looking to know more or connect with Biplab Dhatta? Then let us help. Biplab is available to speak with media regarding this important topic. Simply click on his icon now to arrange an interview today.
It's happening ... and the NFL likely couldn't be happier now that the Kansas City Chiefs are returning to the SuperBowl. Ever since Taylor Swift made her first appearance back in September to cheer on her new beau Travis Kelce, the attention she has brought has had serious returns for the league in the form of new fans, surging ticket prices and record-breaking ratings on TV. In a recent interview with CNBC, Chiefs CEO Clark Hun indicated that 'Our female audience has grown leaps and bounds.' And a recent study from Apex Marketing Group says that Swift has generated brand value of $331.5 million for the Chiefs and the NFL. Goizueta professor of marketing Mike Lewis examined Swift’s fandom to uncover who considers themselves Swifties. He found her fandom is strongest in the younger generations but found 22% of Baby Boomers also claim to be fans. And while her fandom leans female, 29% of male respondents claimed they were fans. And, when he looked at the NFL, Lewis found an interesting link. “There is considerable overlap between football and Taylor Swift fandom. 38% of football fans consider themselves Swift fans compared to only 21% of football apathetics,” says Lewis. Professor Lewis’ full report also looks at the political leanings of Swift fans and their religious affiliations. Mike Lewis is a Professor of Marketing and the Faculty Director at the Emory Marketing Analytics Center. His work focuses on the intersection of sports analytics and sports marketing. He studies issues ranging from player performance analytics to brand equity in sports. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office. Mike is available to talk about the economic impact Taylor Swift is having on professional football - simply click on his icon now to arrange an interview today.
Expert Help: Augusta University faculty offers financial advice for college students
The world of finances isn't always an easy one for students to navigate. Wendy Habegger, PhD, senior lecturer in the Hull College of Business, suggests several ways college students can improve their financial literacy, even after their collegiate career. Habegger said most don’t have a good grasp of what that is, despite being one of the most foundational building blocks to help students start off on the right foot. “They should know their credit scores just as quickly as their GPA and they should protect it just as vigorously,” Habegger said. She also suggests students have a credit card but with the caveat they use it wisely and be sure to pay their bills in a timely fashion. While they might like using cash, having a credit card will start to build a good credit history that they’ll likely need down the road. “The sooner they get started, the better they are of having good credit when they leave (college),” she added. When looking at their student loans, there are ways they can be better prepared when they start having to pay them back. During that deferral period, she suggests students really consider what a job may pay. Also, when selecting a payment plan for college loans, make sure it’s something they can make monthly payments on without any problems. She also said people need to think about public service jobs that may offer loan forgiveness or asking a potential employer about any loan forgiveness programs. “Some employers out there will offer some sort of that. The military is a good career and they are happy to be help pay off your student loans. Other businesses may offer that as well. It can be a good perk on both sides of the table, for the company and student looking for a first time job.” This is great advice and an important topic, so if you’re a reporter looking to know more, then let us help. Wendy Habegger is a respected finance expert available to offer advice on making the right money moves during volatile times. To arrange an interview, simply click on her icon now.
Georgia Southern University launches ‘Together We Soar’ Campaign
Georgia Southern University proudly announces the launch of its comprehensive campaign, “Together We Soar: The Campaign for Georgia Southern University.” This transformative initiative aims to elevate the University’s impact on students, faculty, research, athletics, and the communities it serves. Georgia Southern, renowned for its majestic campuses adorned with southern live oaks and towering pines, symbolizes not just American freedom but also the promise, achievement and boundless potential of its students. The University’s trajectory is on the rise, reaching for greater heights in education and community impact. Central to this momentum is the unwavering support from alumni, friends and the community. Publicly launched last Friday evening, Together We Soar: The Campaign for Georgia Southern University aims to raise $125 million by 2026. More than $86 million has already been secured. Dr. Kyle Marrero, President of Georgia Southern, expressed his gratitude and vision for the University. “Georgia Southern is on the move, in motion, and soaring to new heights. The ‘Together We Soar’ campaign—fueled by the generous support of our alumni, friends, and partners—will ensure our ability to drive innovation, develop talent, transform lives, and propel the economic development of a growing region.” (L-R) Georgia Southern President Kyle Marrero, Vice President for University Advancement Trip Addison, Deputy Athletics Director of Development Davis Hendrickson, Executive Director of Development Julie Gerbsch, Director of Alumni Relations Ava Edwards, and University Campaign Co-chair Leonard Bevill on stage at the Oct. 20 launch event for Together We Soar: The Campaign for Georgia Southern University. The campaign has identified four primary objectives: Empower Student Success: The campaign aims to stimulate learning by recruiting high-achieving students, increasing student access, and promoting inclusive excellence and career readiness. Advance Teaching and Public Impact Research: The focus is on meeting regional economic needs, increasing faculty expertise, and enhancing research capacity. Elevate Athletics: The campaign seeks to attract and retain elite student-athletes, provide top-notch facilities, and boost the Competitive Excellence Fund. Enrich Campuses and Community Vibrancy: The goal is to improve the communities surrounding the campuses and teach about local wildlife, among other initiatives. Campaign co-chairs Mike Sanders and Leonard Bevill shared their excitement for the campaign and what it will mean for Georgia Southern. “I could not be more excited about Georgia Southern and its possibilities. Opportunities abound for our University and the Together We Soar Campaign is the catalyst. It is time to do ‘more with more.’” - Mike Sanders “‘Together We Soar’ is spot on. From across campus to athletics and throughout our community, we’re perfectly aligned and equipped to launch to historic heights. I’m very blessed and excited to be involved.” Leonard Bevill The campaign also highlights the significant economic impact of Georgia Southern, with a regional economic contribution of $1.1 billion in fiscal year 2022. The University plays a critical role in the economic growth and transformation of Southeast Georgia. Marrero said Georgia Southern invites all its supporters, alumni and the community to join this transformative journey. With collective support, there’s no limit to how high Georgia Southern can soar. For more information or to contribute to the “Together We Soar” campaign, visit GeorgiaSouthern.edu/TogetherWeSoar.
The Georgia Southern University Soldier Performance and Readiness (SPAR) program received a $1.5 million, two-year grant from the Department of Defense’s U.S. Army Medical Research and Development Command (USAMRDC). The grant will expand Georgia’s Southern research and programming capacity in injury prevention techniques that ensure force readiness for the Army. “Through this large-scale research study, Georgia Southern doctoral students have opportunities to be involved in the research process and work directly with soldiers,” said Nancy Henderson, Ph.D., assistant professor in the Doctor of Physical Therapy (DPT) program. “Additionally, the grant will fund graduate assistant positions in the Doctor of Physical Therapy program.” USAMRDC’s mission is to provide solutions to medical problems for American service members at home and abroad, as well as to the public at large. The scope of this effort and the priorities attached to specific projects are influenced by changes in military and civilian medical science and technology, operational requirements, military threat assessments and national defense strategies. Extramural research and development programs play a vital role in the fulfillment of the objectives established by the organization. Research and development funded through this are intended to benefit both military and civilian medical practices. “The grant investigates different physical training programs to identify those practices that best prevent non-combat injuries,” said Henderson. “Faculty on the research team will seek to advance the body of literature by determining the best educational models to educate soldiers on injury-prevention topics.” This is the first time that Georgia Southern will act as lead investigator on a collaborative research project with an Army research institute. However, SPAR has long been involved in multiple branches of research with community impact. “Georgia Southern has several initiatives underway to help improve the health, fitness and performance of military service members, law enforcement personnel and firefighting and rescue personnel,” said Joseph Kardouni, Ph.D., director of the Tactical Performance Group. “The Tactical Athlete Certificate (TAC) program is one of these initiatives that teaches service members exercise fundamentals to help mitigate training-related injuries. The funding coming through Medical Research and Development Command will improve evidence-based teaching methods and inform similar efforts to teach service members within this field. Leaders from health and human performance programs within the Army understand the importance of leveraging partnerships with academic institutions to work toward improving the quality of life, health and occupational performance of soldiers.” Faculty and students in the DPT program have educated soldiers on injury prevention topics since 2016 and this grant further provides students with the opportunity to assess effectiveness while learning how to improve educational methods with military service members. “This research is an important next step in delivering on the promise of the SPAR program and Georgia Southern’s close working relationship with Army research partners,” said Interim Vice President for Research and Economic Development Christopher Curtis, Ph.D. Curtis also noted that funding was made possible by the advocacy of U.S. Rep. Buddy Carter and the strong support of Georgia’s legislative delegation in Washington D.C. Interested in learning more or looking to talk with Nancy Henderson? Simply click on her icon now or Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Georgia Southern launches new merchandise line to benefit ‘Freedom’ and the Wildlife Center
“Freedom” merchandise is now available for purchase at Southern Exchange in Statesboro. Items will be available soon at the University Store on the University’s Armstrong and Statesboro campuses and in the gift shop at the Center for Wildlife Education located on the Statesboro Campus. Proceeds will benefit the Wildlife Center and Freedom’s care. Georgia Southern University is launching a new brand and merchandise line that will benefit and honor Freedom, the University’s live bald eagle mascot that flies before each home game in what many call the “most exciting 30 seconds in college football.” Unable to survive on his own because of an injury to his beak as a newborn, Freedom came to Georgia Southern in 2004 and now lives at the University’s Center for Wildlife Education in Statesboro alongside other eagles, raptors, reptiles and waterfowl. He will celebrate his 20th birthday this December. As an ambassador for Georgia Southern and symbol of our nation, Freedom has inspired thousands annually at the Center for Wildlife Education, Georgia Southern football games, the St. Patrick’s Day parade in Savannah, commencements, community events and other appearances, such as at the Charles Swab Classic PGA tour event earlier this year in Texas. To support Freedom and the Wildlife Center, University Communications and Marketing, Georgia Southern’s office of Athlete Brand Management and Licensing, the Wildlife Center and the university’s retail partners are collaborating to launch a new line of merchandise featuring Freedom. One shirt includes “Freedom’s Ride,” and depicts Freedom perched in the back of a 1977 International Scout often seen around town as it’s owned and driven by handler and Wildlife Center Executive Director Steve Hein. “Freedom belongs to Georgia Southern students, faculty, the Statesboro community and all those he encounters” Hein said. “It’s natural to want to express a unique relationship spanning 20 years and what better way to do this than by making his image available for people to wear and promote. I’m excited about this program, honored to be his plus-one, and greatly appreciate everyone’s support for Freedom, his care and his future.” The Freedom merchandise is designed to be both inspirational and stylish. Items are in development, but initial offerings could include: Hats T-Shirts Hoodies Posters Postcards Proceeds will benefit the Wildlife Center and Freedom’s care. Items will be available starting this week at Southern Exchange near the Georgia Southern campus in Statesboro and will be available soon at the University Store on the University’s Armstrong and Statesboro campuses and in the gift shop at the Wildlife Center located on the Statesboro Campus. Interested in learning more or looking to talk with Wildlife Center Executive Director Steve Hein? Simply click on his icon now or Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
University of Delaware researcher one of 500 contributors to Fifth National Climate Assessment
A.R. Siders, core faculty with the University of Delaware's Disaster Research Center, is one of 500-plus experts who developed the Fifth National Climate Assessment (NCA5), the preeminent source of authoritative information on the risks, impacts and responses to climate change in the United States. Leaders and practitioners highlighted the findings and raised awareness of climate impacts and solutions at a release event on Nov. 14. White House and climate leaders from across the country elevated the key themes of NCA5 and further highlight the Biden Administration’s whole-of-government approach to mitigating and adapting to climate change. Siders focuses on managed retreat, which is the purposeful movement of people, buildings and other assets from areas vulnerable to hazards. She also specializes in climate change adaptation decision-making and evaluation in general: how and why communities decide when, where, and how to adapt to the effects of climate change and how these decisions affect risk reduction and equity outcomes. Joining Siders on the NCA5 were Jing Gao, Assistant Professor of Geospatial Data Science, and Kimberly Oremus, assistant professor of marine science and policy. Siders is available for interviews. Click on her profile to connect.
Georgia Southern’s public health center receives $4 million to assist rural hospitals nationwide
Georgia Southern University’s Center for Public Health Practice and Research at the Jiann-Ping Hsu College of Public Health (JPHCOPH) received a $4 million grant from the Health Resources and Services Administration (HRSA) to provide targeted technical assistance to rural hospitals nationwide. The funding will support the team’s implementation of the Targeted Technical Assistance for Rural Hospitals Program over a five-year period (2023-2028). “Many rural hospitals are struggling financially across the U.S.,” said JPHCOPH Dean Stuart Tedders, Ph.D. “Long-term, the primary program goal of this grant is to ensure that all rural hospitals are financially viable and positioned to serve their communities with the essential health care services that we all need and expect. A viable health care system is essential for assuring that all communities and their residents thrive. I am very proud of the Center for Public Health Practice and Research at the JPHCOPH and the commitment they have made to improving the quality of life of rural and underserved populations across the country.” Bettye Apenteng, Ph.D., and Charles Owens, both professors of health policy and management, serve as the co-principal investigators for the grant. “We are proud to be selected to work cooperatively with rural hospitals across the U.S. to strengthen their viability so they can continue to provide essential health care locally so the residents, the local hospital and the community may thrive,” said Owens. As part of this cooperative agreement, the team will work in partnership with HRSA and rural health stakeholders to provide in-depth and tailored technical assistance to rural hospitals at risk of financial distress nationwide. Technical assistance delivered as part of this program will help rural hospital communities implement a prioritized strategy for maintaining essential services locally through capacity building in evidence-based decision-making, operational and financial improvement, strategic management, community partnership, project implementation and evaluation. “We are excited to extend the work we have done in Georgia with rural hospitals, for close to a decade, to the rest of the nation,” said Apenteng. “We look forward to building strong collaborative relationships with rural hospital communities nationwide.” The grant activities will be executed by a multidisciplinary team that includes additional JPHCOPH faculty Angie Peden; Andrew Hansen, DrPH; Linda Kimsey, Ph.D.; William Mase, DrPH; Tilicia Mayo-Gamble, Ph.D., and Samuel Opoku, Ph.D.; and Parker College of Business’ Kwabena Boakye, Ph.D.; and the College of Arts and Humanities’ Jason Murdock. Interested in learning more or looking to talk with Bettye Apenteng, Ph.D., and Charles Owens about this grant? Simply click on an expert's icon or contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
An interdisciplinary team from Georgia Southern University was awarded more than $465,000 from the National Academies of Sciences, Engineering, and Medicine to foster the development of scientific and environmental skills that are critical to solving complex issues in the Gulf of Mexico region now and into the future. The award is part of an initiative with the Gulf Research Program (GRP) that awarded $2 million to eight projects that engage children and youth in place-based educational activities. The funded project, “Suwannee Watershed: Assessment and Monitoring of Place to Gain Understanding of Local Flow (SWAMP to GULF),” is led by principal investigator (PI) Lacey Huffling, Ph.D., associate professor of science education, and co-PIs Heather Scott, Ed.D., and Regina McCurdy, Ph.D., both assistant professors of science education. (l-r) College of Education’s Lacey Huffling, Ph.D., Regina McCurdy, Ph.D., and Heather Scott, Ed.D., are part of an interdisciplinary team awarded $465k to train science teachers in the Gulf of Mexico. “I am honored that we were selected to receive funding from the Gulf Research Board,” said Huffling. “Over the past four years, we have developed a strong network of Georgia middle and high school teachers who are dedicated to developing the science and environmental literacy of their students through watershed citizen science, specifically focused on areas of Georgia that flow into the Gulf of Mexico. We are excited to continue to grow this network of teachers in Florida further to foster scientific and environmental literacy of future generations to monitor and advance scientific and community understanding of the Lower Suwannee Watershed.” The group will train and support teachers in Florida to implement place-based learning through citizen science using communities as classrooms to deepen teachers’ and students’ sense of place and connection to local watersheds; research how teachers and students address local issues and solve problems by using and developing their critical environmental agency; and increase participation of rural populations in science, which have historically been underrepresented. This initiative, along with the seven other GRP projects, will help connect young learners across the Gulf of Mexico region with local environmental issues and work toward the betterment of the region at large. “The goal of these grants is to empower young learners through place-based education, an interdisciplinary, student-centered, inquiry-driven teaching and learning practice situated in the local community and environment,” said Karena Mary Mothershed, senior program manager for the GRP’s Board on Gulf Education and Engagement. “These eight projects have a high potential to create long-lasting impacts on underserved students in grades K-8 across the Gulf of Mexico region, enabling them to consider and address environmental challenges impacting their own communities.” Additional SWAMP to GULF project members include Georgia Southern staff and faculty: Mary Thaler, senior administrative assistant for the Center for STEM Education; J. Checo Colón-Gaud, Ph.D., professor of biology and associate dean of the Jack N. Averitt College of Graduate Studies; Shainaz Landge, Ph.D., assistant professor of chemistry, Luke Roberson, coordinator of Community Engagement and Outreach for the Institute of Water and Health; and Asli Aslan, Ph.D., director of the Institute of Water and Health. Interested in learning more? Contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Holiday Season is Almost Here and Goizueta Business School has Holiday Experts Ready to Help
The holidays are the difference between operating in the red and operating in the black for many retail businesses. The Goizueta Business School has experts who can provide insight and expertise on a wide range of stories. Economics of the Holiday Season - Economist Tom Smith can discuss seasonal hiring, retail expectations, and the importance of the holiday season to retailers. Black Friday - Doug Bowman can discuss retail expectations and the importance of the holiday season to retailers. He expects this year shoppers will go to fewer stores and not travel long distances, delivery capacity will be an issue, and work from home/school purchases will be hot. AI Changing How We Shop - David Schweidel can discuss how new AI tools are changing how we shop and how brands are using AI to reach prospective customers. Product Reviews See Huge Increases: How Reviews Impact Holiday Shopping - What do reviews mean for the shopping experience and do reviews impact purchase? Reshma Shah can discuss the impact reviews have on the point of purchase. Product Returns - Marat Ibragimov can discuss the retail strategy and impact of holiday gift returns, comparing online returns to brick and mortar. Food and Travel Pricing - Saloni Firasta Vastani can discuss the cost of this year’s holiday dinners. What’s gone up and what’s gone down? She can also discuss the cost of travel this holiday season and what consumers can do to get a better deal. Avoiding Holiday Overspend - Rohan Ganduri can discuss how holiday shopping can expose consumers to credit products like store credit cards that offer various incentives to take up the credit card, often resulting in overspending. Ganduri can discuss his latest research paper on how taking up store credit cards can impact consumers’ future credit outcomes. Social Media & Advertising - David Schweidel can discuss how micro influencers work, how using product placement can cut through the advertising clutter, and the power of product reviews. The Constantly Changing Online Retail Experience - Styling videos, personal shoppers, messaging, and even Augmented Reality (AR) are being used to generate purchases. Doug Bowman can discuss how stores are reimagining the shopping experience to attract customers in person and online. Influencers Influencing Our Purchases - How are creators impacting the economy and are influencers impacting our purchasing decisions? Marina Cooley looks at the creator economy and how TikTok and Instagram are impacting our holiday wish lists and what it takes for a product to go from unknown to trending. She can also discuss how this holiday season will help normalize in-app TikTok shopping (something Instagram has struggled to execute on). How to Attract Customers to the Store this Holiday: Merging Online and In-person Experiences May be the Answer - Shopping looks different and it is up to retailers to stand out not just in the brick and mortar world but also online. The success of a business can balance on the customer experience. Reshma Shah can discuss the policies brick and mortar retailers need to have in place to successfully merge online shopping and the in-person shopping experience. To book your expert interview, call Kim Speece at (404) 849-6579 or email her at kim@leffassociates.com or simply click on the icon available. To find an expert on a specific topic, click the “Search” feature at https://goizueta.emory.edu/faculty/profiles. To check out other recent research, visit https://www.emorybusiness.com/faculty-research/.
