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Combating Hate Speech in 2023 (and Beyond)

The arrival of a new year often initiates a reflection on the previous one. And according to Billie Murray, PhD, associate professor in the Department of Communication, reflecting on America’s past begins with acknowledging the country’s history of and ever-growing propensity towards hate speech. As defined by Dr. Murray in her book Combating Hate: A Framework for Direct Action, hate speech “defames, denigrates, dehumanizes and/or inspires violence against particular groups of people on the basis of their religion, ethnicity, nationality, race, gender or other identity category.” Hateful rhetoric is not restricted to the fringes of society as it once might have been. It is emerging within schools, localities and central government. Yet, as Dr. Murray points out, America’s enmeshment is not fated. Dr. Murray’s commitment to fieldwork has taken her throughout the country to protests at hate group rallies in Stone Mountain and Newnan, Georgia, Columbia, South Carolina, and Washington, D.C. At these rallies, and through the lens of a researcher, scholar and activist, Dr. Murray sought to identify oppositional tactics used by counter-protestors that succeeded in diminishing the presence and the effects of hate speech. As a result of her observations, Dr. Murray devised the Counterspeech System, a strategy based on the idea that more speech (not avoidance) is the best way to counter hate speech. And there are two successful ways of doing just that: Confrontational Tactics focus on combating hate through direct action. For example, ‘Angel Action’ is a term used for a confrontational tactic employed at funerals in which activists dress in white angel costumes, rising seven feet tall with ten-foot wing spans, to form a shield with their bodies while creating a barrier between mourners and hate groups. For non-funeral occasions, counteractive celebratory events such as public dance parties, pride celebrations and noise brigades (the drowning out of hate speech with things like kazoos or brass bands) aim to quell hate with love. Persuasive-Dialogic Tactics focus on both public and interpersonal discussions. For example, persuadable members of the general public may receive the message that hate is a problem (through media campaigns and education) and thus come to the conclusion that action must be taken to combat it. Additionally, an interpersonal dialogue with individual members of a hate group in which messaging about compassion, human dignity and mutual respect is initiated can lead to self-reflection and the use of resources such as de-radicalization support groups (like Life After Hate). It is important to acknowledge that although successful, Counterspeech System tactics do not prevent hate groups from organizing or disseminating information. More speech serves to combat existing hateful rhetoric. “Our country needs a shift in how it understands free speech and the role of police protection of hate groups, especially if we are going to continue to win this fight,” says Dr. Murray. It will take federal action coupled with a coalition of those engaging in oppositional tactics to bring about lasting change. However, despite the challenges, Dr. Murray affirms that combating hate speech is worth the fight.

What Are Cardiac Arrest and Heart Attack?

Fast Action Saves Lives. When Buffalo Bills safety Damar Hamlin collapsed during an NFL game against the Cincinnati Bengals, it brought urgency to knowing signs of a cardiac arrest and what to do in case of a medical emergency involving the heart. It’s a common misunderstanding that cardiac arrest and heart attack are the same. They are different, but both are very serious heart problems and require fast action to save lives. "I think the very best bit of news for Mr. Hamlin is that the emergency medical technicians got to him very quickly."  Heart attack and other conditions, including a rare type of trauma called commotio cordis, may disrupt the heart’s rhythm and lead to cardiac arrest. Commotio cordis can occur from a severe blow to the chest as in a sports injury. What is cardiac arrest? Cardiac arrest happens when the heart malfunctions and stops beating unexpectedly. Cardiac arrest is triggered by an electrical malfunction in the heart that causes an irregular heartbeat known as arrhythmia. The heart’s cardiac conduction system – or “electrical” system – is a specialized network of heart cells that keeps it beating regularly and effectively. With the heart’s pumping action disrupted, it cannot pump blood to the brain, lungs or other organs. Cardiac arrest often happens to people who didn’t know they had a heart problem. Symptoms of cardiac arrest Seconds after a cardiac arrest, a person becomes unresponsive, is not breathing or is only gasping. Death can occur within minutes if the victim does not receive treatment. Causes of cardiac arrest Cardiac arrest can run in families. People who have a family history of sudden cardiac death have a higher risk for sudden cardiac death. Other health problems can increase the chance of a deadly heart rhythm including: Heart disease (coronary artery disease). A heart attack. Heart failure. Hypertrophic cardiomyopathy. This makes the heart thicker and larger than normal. Blow to the chest that disrupts the heart rhythm as in commotio cordis. Speak with your health care provider to learn if you have a health problem that raises your risk of cardiac arrest; treatment of that problem may help lower your risk. Medicine often can control the heart rhythm. Helping someone having a cardiac arrest Cardiac arrest can be reversible in some victims if treated within a few minutes. Health professionals, family or friends and even strangers may be able to help a person right away who has cardiac arrest. First, call 911 and start CPR right away. Click here for CPR basics, including videos. Then, if an Automated External Defibrillator (AED) is available, use it as soon as possible. AEDs are often available in airports, malls, and other public places. Click here for how to use an AED. If two people are available to help, one should begin CPR immediately while the other calls 911 and finds an AED. In the ambulance and hospital, the person will receive emergency care. This care keeps the heart and lungs working to prevent damage to the body due to lack of oxygen. Doctors will try to find the cause of the cardiac arrest to prevent another one. AEDs are portable, life-saving devices designed to treat people experiencing sudden cardiac arrest, a medical condition in which the heart stops beating suddenly and unexpectedly. What is a heart attack? A heart attack occurs when blood flow to the heart is blocked. A heart attack is a circulation problem with the heart. A heart attack occurs when part of the heart muscle does not get enough blood and oxygen. This part of the heart starts to die. Symptoms of a heart attack The most common symptom of a heart attack is chest pain or pressure. Some people describe it as discomfort, squeezing, or heaviness in the chest. Other symptoms may be immediate and may include intense discomfort in the chest or other areas of the upper body, shortness of breath, cold sweats, nausea or vomiting. Some people feel symptoms in other parts of their upper body such as: Pain or discomfort in your back, jaw, throat, upper belly or arm. Sweat, feeling sick to your stomach or vomiting. Trouble breathing. Feeling lightheaded or suddenly weak. A racing or fluttering heartbeat. More often, though, heart attack symptoms start slowly and persist for hours, days or weeks before a heart attack. Unlike with cardiac arrest, the heart usually does not stop beating during a heart attack. The longer the person goes without treatment, the greater the damage. Heart attack symptoms in women can be different than men (shortness of breath, nausea/vomiting, and back or jaw pain). Address heart attack symptoms immediately Even if you’re not sure it’s a heart attack, call 911 if you have symptoms. Every minute matters. Emergency medical services staff can begin treatment when they arrive — up to an hour sooner than if someone gets to the hospital by car. These professionals also are trained to revive someone whose heart has stopped. Patients with chest pain who arrive by ambulance usually receive faster treatment at the hospital, too. Click here for CPR training classes held by the American Heart Association in your area.

Fashioning Fusion: Villanova Professor Explains Clean Energy Breakthrough

On December 13, scientists at Lawrence Livermore National Laboratory announced a breakthrough that could change the future of clean energy. The long-awaited achievement of nuclear fusion was accomplished by researchers and, if harnessed on a larger scale, fusion energy could provide an energy option without the pollution of fossil fuels and without the radioactive waste of nuclear energy. A new world running on clean energy may not be imminent, but the state of ignition achieved is an important first step. Villanova University professor of mechanical engineering David Cereceda, PhD, received a U.S. Department of Energy Early Career Award from the Office of Fusion Energy Sciences for his research on fusion energy materials—and has worked at the Lawrence Livermore National Laboratory, located in California. "Ignition means that a nuclear fusion reaction becomes self-sustainable," Dr. Cereceda said. "The experiments performed at NIF [National Ignition Facility] last week reached for the first time in history a condition called scientific breakeven, meaning the scientists produced more energy from fusion than the laser energy used to drive it." The breakthrough discovery was made when 192 lasers focused on a cylinder the size of a pencil eraser. That container was filled with a small amount of hydrogen that was encased in a diamond. The resulting reaction that occurred was brief but significant, as this important step has proved allusive to researchers for decades. "Those who criticized fusion said that fusion was always five decades away. That's not true anymore," Dr. Cereceda remarked. "I'm not surprised about the announcement. It finally arrived after decades of hundreds of brilliant scientists and engineers carefully working on it." Still, the national laboratory says much work still lies ahead. Scientists will continue to push toward a higher fusion output and are looking at more efficient ways to produce ignition. Researchers also believe they may still be decades away from making fusion energy a mainstay and usable for the general public. "In my opinion, some of the most important challenges that remain on the path to commercial fusion energy are related to structural materials, tritium breeding blankets and laser technology, among others," mentioned Dr. Cereceda. "Multiple challenges remain to making it a commercial energy source, but this recent and historic breakthrough was a critical milestone."

Podcast: UK’s first non-white prime minister is ‘big moment’ – but can Rishi Sunak survive?

Academic focuses on importance of UK having its first prime minister of Indian descent Rishi Sunak’s personal family history could be seen as a testament to the ‘British dream’, as he is also ‘richest man’ ever to sit in the House of Commons But his ability at restoring economic stability and tackling cost-of-living crisis will decide his fate at the polls Having the first non-white leader of the UK is undoubtedly a “big moment” in the history of British politics, according to an academic at Aston University. But, although he may be able to count on the British Asian vote at the next general election, Rishi Sunak faces a major challenge to remain in No 10 due, in part, to the growing number of Conservative MPs intending to stand down. Mr Sunak’s rise to become Britain’s first Asian and first Hindu leader has been discussed by Dr Parveen Akhtar, a senior lecturer and deputy head of politics, history and international relations at Aston University. Dr Akhtar, who has studied across Europe and authored a book on British Muslim politics, was speaking as part of the latest episode in the 'Society matters' podcast series, presented by journalist Steve Dyson. She said Rishi Sunak benefitted from a “privileged upbringing”, but also married into wealth in the form of the daughter of Indian billionaire N R Narayana Murthy, co-founder of information technology company Infosys. With the couple having a combined wealth of £730 million, Parveen said Rishi Sunak can “allegedly lay claim to another title – the richest man to ever sit in the House of Commons”. A “scandal” over his wife’s non-domiciled tax status had even threatened to end Sunak’s career less than a year ago. But she added: “Whatever the mixed feelings are around his personal fortune, this is nevertheless a big moment. Becoming the first non-white leader of the UK is important. It’s important for the country and it’s important for the UK’s ethic minority communities too.” Dr Akhtar, who is currently writing a new book on the politics of Pakistan and Pakistanis abroad, said Rishi Sunak’s paternal grandparents were from Gujranwala, which is in present-day Pakistan. Sunak, himself, was born in Southampton, but his father Yashvir, a family doctor, and mother, Usha, a pharmacist who studied at Aston University, were born and brought up in present-day Kenya and Tanzania respectively.However, they joined an exodus of Asians from East Africa in the second half of the last century, fuelled by Idi Amin’s wholesale expulsion of Asians from Uganda in 1972. Sunak’s “cultural affinity” lies with his Indian roots, Dr Akhtar said, including being a practising Hindu, and he himself had said that ‘British Indian’ is what he ticks on the census. She added: “The Sunaks’ personal family history could be read as a testament to the British dream: the idea that the UK is a land of opportunity where, no matter who you are, if you work hard, you can make it right to the top. The formula for success is simple: head down, hard work perseverance.” While Sunak was privately educated at Winchester, and went on to study at both Oxford University in England and Stanford University in the US, he has spoken about various jobs, including being a waiter in an Indian restaurant. Dr Akhtar said that, in some ways, the Conservative Party has a “lot to be proud of” when it comes to promoting ethnic minority colleagues, as reflected by three key posts in Liz Truss’s short-lived administration, and Suella Braverman as the current Home Secretary. Sunak’s own heritage could prove to be an asset in strengthening ties and negotiating trade deals with other countries, with India’s Prime Minister referring to him as the ‘living bridge’ of UK Indians, and US President Joe Biden describing his success as a ‘ground-breaking milestone’. But can an unelected Sunak win the next election amidst soaring inflation and the cost-of-living crisis? Dr Akhtar replied: “These are challenging times to be at the helm of the ship, a ship which many in his party appear to be jumping off, given the number of Conservative MPs who have announced their intention not to stand at the next general election. “If, in the coming months, people feel further fiscal pain, if there are prolonged strikes by teachers and nurses, firefighters and railway workers, if the NHS is overwhelmed this winter, then no matter how slick Sunak’s PR messaging, he will not be elected come election time.”

Expert Q & A: Florida Tech faculty experts discuss the Artemis mission and why it matters

Artemis 1 Launch Starts New Lunar Exploration and Research The Artemis 1 mission has hit its halfway point. The uncrewed capsule Orion is orbiting the moon in the first spaceflight of NASA’s Artemis program. Over the entire Artemis program, NASA plans to establish the first long-term lunar presence via a base camp on the moon, then will use what was learned from the moon development for a mission to send the first astronauts to Mars. Founded as a school providing classes for the pioneering space technicians at what would become NASA, Florida Tech has been closely associated with the space program since its inception. The Artemis mission is no different, as over 25 Florida Tech alumni are working on the mission as part of the Exploration Ground Systems crew. We spoke with Florida Tech aerospace, physics and space sciences assistant professor Paula do Vale Pereira, Ph.D., and Don Platt, Ph.D., associate professor of space systems, about the Artemis mission, what it could mean for future missions and more. Q: What makes the Artemis rocket and mission significant? Pereira: The Space Launch System (or SLS for short) is the rocket that is central to the Artemis mission. The SLS will be the third rocket in history to be capable of launching humans to the Moon. Previously, the American Saturn V and Soviet N1 had that capability – none of the four N1 launch attempts were successful, though. Thus, the SLS could become the second rocket to ever fly humans to the Moon. The SLS has been under development for over a decade and one of its key technological differences from Saturn V is the focus on long-term, sustained access to the lunar surface. The SLS will power the Orion capsule to lunar orbit, where it will dock to the Lunar Gateway (currently under development). The Gateway will be a small space station orbiting the Moon and will have docking ports for the Orion capsule and different lander modules, such as SpaceX’s Starship. This coordinated infrastructure means that the SLS needs to carry only the Orion capsule and the crew, instead of having the carry the lander, command and service modules, as the Saturn V did. Because they don’t need to bring all these other modules with them, a larger quantity of useful equipment and extra crew members can be brought along, opening doors for a longer and even more productive human presence on the Moon. The SLS rocket also has other architectures which, instead of carrying humans, can carry large amounts of cargo to the Gateway, which can then be transferred to the lunar surface. This cargo capacity will be fundamental in building the infrastructure necessary for humans to strive on the Moon. Platt: Indeed, the SLS will be the largest launch vehicle ever flown and will put on a spectacular show on the Space Coast. This Artemis I mission will also test out the Orion capsule in deep space for an extended mission. The capability for the capsule to support human life in deep space will be demonstrated. As well, there are mannequins onboard Orion with radiation sensors in them. They will measure the radiation exposure in deep space and around the Moon to help verify how much radiation human astronauts may be exposed to. And I would add, much like the shuttle opened up Low Earth Orbit for all of humanity, Artemis will do the same for lunar exploration. Q: What is the significance of Artemis to NASA-sponsored space exploration? Platt: Artemis is the next major NASA human space program. It is also NASA’s first program to go back to the Moon since Apollo. It is designed to be the first in multiple efforts to expand human presence in space beyond Low Earth Orbit. It is also significant in that it has a goal to land the first woman and first person of color on the Moon. So, this is an inclusive program to hopefully involve all of humanity in future human space exploration and one day settlement. Q: How can moon-orbiting mission of Artemis help future space exploration? Platt: We need to demonstrate modern capabilities to get large spacecraft that can support human exploration to the Moon. The first step is to place them in orbit to test them out and soon to get astronauts experience in that environment as well. Much like Apollo 8 first orbited the Moon before humans landed on the Moon in Apollo 11 we are now testing and demonstrating new technology and capabilities first in lunar orbit. Pereira: I personally think the most important development in the Artemis mission is the coordination between different providers, especially the commercial partnership with companies such as SpaceX, Blue Origin and Lockheed Martin. The commercial partners will provide the lander systems which will take the astronauts from the Lunar Gateway to the lunar surface, a level of dependable trust that has only recently started to be common in NASA’s history. If you're a reporter looking to know more about this topic, let us help. Dr. Platt is available to speak with media regarding this and related topics. Simply click on his icon now to arrange an interview today. Contact Director of Media Communications Adam Lowenstein at adam@fit.edu to schedule an interview with Dr. do Vale Pereira.

Preterm Birth and Lifelong Health

November is Prematurity Awareness Month—a month that places a spotlight on the current state of maternal and infant health in the United States and globally. According to the nonprofit March of Dimes, one in 10 babies is born preterm each year in the U.S. But what does that mean, and why do we need to consider gestation period post-birth? We sat down with Michelle Kelly, PhD, CRNP, CNE, FAANP, associate professor of nursing at Villanova University's M. Louise Fitzpatrick College of Nursing, to discuss and explain the importance of preterm education for lifelong health. Q: To begin, what qualifies as preterm birth? Dr. Kelly: A full-term pregnancy lasts 40 weeks. Infants born before the completion of 37 weeks of gestation are preterm. And there are levels of prematurity: Extremely preterm: Infants born before the completion of 25 weeks of gestation. Very preterm: Infants born before the completion of 32 weeks of gestation. Moderately preterm: Infants born between 32-34 weeks of gestation. Late preterm: Infants born between 34-36 weeks of gestation. Q: Why do health practitioners need to be aware of gestation history? DK: Understanding the potential long-term physical and mental health implications is essential to mitigating the risks. Clinicians cannot change the reality that someone was born early. However, clinicians can utilize that information in treatment decisions. Instituting treatment or therapies early can help minimize the expression of that risk and improve future health. Q: What are the health risks for children born prematurely? DK: The earlier an infant is born, the greater the risk to their overall health and development. And while it is much better to be born at 35 weeks instead of 25 weeks, it does not mean that those born closer to term escape all risks. During infancy and childhood, a preterm birth can cause difficulty with breathing, feeding, gaining weight appropriately and achieving important developmental milestones. Research suggests that children and adolescents born at any level of prematurity are at risk for challenges in school, conditions that require physical or behavioral therapy as well as conditions typically associated with immature body systems, such as respiratory issues like asthma. Additionally, long-term follow-up studies indicate that risk continues into adolescence and adulthood. Q: What are some long-term issues that stem from being born preterm? DK: Adolescents and adults born preterm continue to be at risk for reduced lung function, wheezing and asthma. Research findings suggest that there are also cardiovascular risks, particularly an increased incidence of hypertension (high blood pressure). Additionally, an increased incidence of mental health conditions, specifically anxiety and depression, are associated with preterm birth. All these increased risks are modifiable with early recognition and treatment. Q: What recent research has been conducted and what strides have been made to improve the lives of those born preterm? Is the prognosis for those born preterm positive? DK: Today's NICU environment is vastly different from the NICU of the past. Premature babies born in the last 20 years have survival rates that exceed 95 percent for all but the earliest of gestational ages. Increased attention to developmentally supportive care, breastfeeding, kangaroo care and the recognized importance of family presence in the NICU is now the standard of care. Research and advocacy aimed at supporting families touched by prematurity and raising awareness of healthcare providers and K-12 educators are gaining international attention. While being born preterm presents lifelong risks, identifying and communicating one's status with health practitioners early and often allows for effective treatment and positive outcomes.

Researchers awarded £2 million to develop drugs to prevent epileptic seizures in children

• Three-year research project to develop new drug treatments for childhood epilepsy • Scientists will test new treatment on pieces of living brain tissue • The research is a collaboration between Aston University, Bristol University and Jazz Pharmaceuticals. Scientists at Aston University have started work on a project that will look for new drug treatments to prevent the onset of childhood epilepsy. The three-year Medical Research Council (MRC) funded project is a collaboration led by researchers in the College of Health and Life Sciences at Aston University, partnered with Bristol University and Jazz Pharmaceuticals. They have been awarded £2 million to explore how epilepsy becomes established in the brain and how this process might be prevented. The researchers will test new drugs in the human brain, using samples of living tissue taken from children with difficult to treat epilepsies who have had to have brain surgery. Epilepsy is a brain disease which is characterised by seizures. As Professor Gavin Woodhall, lead researcher and co-director of Aston Institute of Health and Neurodevelopment, explains: “Seizures are periods of time when networks of brain cells are too active and are uncontrollably excited and spiking. If uncontrolled excitation spreads to brain regions that control movement, then too many brain cells are ‘talking at the same time’ and we can see seizures as changes in movement such as jerks and twitches.” Upon receiving the grant, Professor Woodhall said: “We will be able to study epilepsy in such detail that we hope to be able to treat the problems that underly epilepsy and not just the seizures themselves. And this could help pave the way to prevent epilepsy from developing in children at all. “Essentially we want to find a treatment that stops the brain from being able to establish epilepsy after the first seizure - via a new drug treatment. We will be testing a known drug and a new drug to see if the drug can do this.” As part of the research for this project the scientists will look at how different amounts of epileptic activity in the brain can alter the brain’s excitability. The researchers predict that if there are a lot of seizures, the synapses in the brain will decrease their activity and brain cells will become more likely to spike. Professor Woodhall added: “This is why we will test antiepileptic drugs, and new drugs designed to interfere with homeostatic scaling - which is a form of plasticity, in which the brain responds to chronically elevated activity in a neural circuit with negative feedback, allowing individual neurons to reduce their overall action potential firing rate. “By interfering with homeostatic scaling we will be able to see if they can prevent seizures from developing or reducing their intensity.” The research will allow Professor Woodhall and his team to be able to record the life history of the disease. This is something which has not been done before in this level of detail and it is predicted it will help to shed light on how epilepsy initially develops in the brain. Following on from the three-year project the team will move into drug development and then clinical trial. For more information about research being undertaken at AIHN please go to our website. If you are interested in the courses we have available in this area please go to our course pages.

Partnership with Hims & Hers Expands In-Person Healthcare Access in Four States

Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the trusted consumer-first platform focused on providing modern personalized health and wellness experiences to consumers, and one of the nation’s premier health systems, ChristianaCare, today announced a partnership that will expand access to healthcare services and create a more seamless care journey for patients. The partnership will benefit customers in Delaware, Maryland, New Jersey and Pennsylvania, and expands the Hims & Hers’ partnership network with providers to now include 10 states and Washington D.C. Hims & Hers offers treatments for a broad range of conditions, including those related to sexual health, hair loss, dermatology, mental health and primary care. This collaboration allows licensed medical providers on the Hims & Hers platform to connect patients with ChristianaCare’s industry leading Center for Virtual Health and extensive primary and specialty care provider network when appropriate. Referrals may occur if a patient presents with a complex medical history, requires additional in-person follow up or evaluation, or needs care for a condition that the Hims & Hers platform does not support. This collaboration advances the Hims & Hers mission to expand access to high-quality, convenient and affordable care by adding another high-quality health system to its growing network of provider relationships. “ChristianaCare stands for excellence in healthcare and is rated as one of the best hospitals in America, making them an excellent and trusted partner in ensuring a high-quality care experience throughout a consumer’s journey,” said Hims & Hers Chief Operating Officer Melissa Baird. “Healthcare consumers today want easy-to-use, on-demand access to high-quality care both digitally and in-person, so our proprietary platform, coupled with partnerships such as ChristianaCare, help them smoothly navigate more of their healthcare needs.” ChristianaCare is one of the country’s most dynamic healthcare organizations that is committed to improving health outcomes, increasing access to high-quality care and lowering the costs for patients. Its Center for Virtual Health makes health care accessible and convenient, available 24/7 through computer, tablet or smartphone. By partnering with Hims & Hers, ChristianaCare gains access to a broader patient population for its Center for Virtual Health and extensive network of primary care, outpatient services, and specialty care services, including its comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. “ChristianaCare is thrilled to partner with Hims & Hers to make high-quality health care available to its customers who have complex needs or need additional services that Hims & Hers does not provide,” said Sharon Anderson, MS, RN, FACHE, ChristianaCare’s chief virtual health officer and president of ChristianaCare’s Center for Virtual Health. “At ChristianaCare, our Center for Virtual Health provides personalized health care consultations that are immediate, coordinated, continuous and available 24/7, delivering value to our patients and making a positive impact on health,” she said. This partnership with ChristianaCare builds upon established relationships with other high-quality providers, including Carbon Health in California; Oschner in Louisiana; Mount Sinai Health System in New York City; and Privia in the District of Columbia, Georgia, Maryland, Texas, and Virginia. ChristianaCare will provide support to select counties within Delaware, New Jersey, Pennsylvania and Maryland.

Aston University financial regulation expert suggests new way to cure poor countries’ credit crisis in new book

New approach to help ease poor countries’ debt burden Many face having national credit rating downgraded Aston University expert coins the term the ‘credit rating impasse’ in new book. An Aston University financial regulation expert has suggested a new approach to help ease poor countries’ debt burden. Currently many poorer countries face having their credit rating downgraded if they ask private investors for loans. Dr Daniel Cash, senior lecturer in law and founder of the Credit Rating Research Initiative, has suggested that a temporary change to the way ratings are decided could help these countries avoid a damaging credit rating, which would prevent them borrowing money in the future. His theory is explored in his new book Sovereign Debt Sustainability: Multilateral Debt Treatment and the Credit Rating Impasse. The study details the history of multilateral debt treatment in Africa, whilst also looking at the impact of the pandemic. When vulnerable countries try to negotiate new lending terms with their lenders their credit rating is immediately downgraded, in some cases they could be labelled as in default - failing to repay a loan. Dr Cash calls this situation the ‘credit rating impasse’. To avoid this happening, he argues that other factors should be temporarily taken into account, making it easier for them to borrow money in the future to spend on improvements such as healthcare or infrastructure. The UN has identified 54 developing economies with severe debt problems. While accounting for little more than 3% of the global economy, they represent 18% of the world’s population, and more than 50% of people living in extreme poverty. The book sets out a new framework which could be used to overlie the existing credit rating system. The book suggests considering factors such as ESG (Environmental, Social and Governance) – which indicates a country’s impact on society, the environment, and how transparent and accountable it is. Taking ESG and sustainability factors into account indicates if a nation has the potential to grow while benefiting the environment and communities. Dr Cash said: “The credit rating impasse is a systemic problem, and a cure is needed to prevent the bankruptcy of countries around the world. “Lower-income states are being forced to prioritise debt payments over public spending on healthcare or access to food. “Instead, they should be offered help to enable borrowing to make vital improvements.” The book is free to read via Open Access Book and was funded by the Open Society Foundations (OSF).

The Pumpkin Spice Phenomenon

It’s time to embrace it: We’re in peak fall mode. But other than Instagram photos of crimson foliage and shearling boots, how does mainstream society observe the season? Two words: pumpkin spice. AdAge reports that the seasonal flavor is now a $500 million annual industry. So, what gives? "Seasonal products or limited-time offerings have a long history in marketing," says Tyler Milfeld, assistant professor at the Villanova School of Business. "These products are designed to connect to a broader cultural context." And pumpkin spice is undoubtedly a part of Western fall culture. Candles, snacks, drinks, eye shadow palettes, dog treats… the list goes on. But what drives consumer interest? Is it the packaging? The taste? The coziness factor? "Because of their seasonal or limited-time nature, products like these inspire consumer urgency, brand connection and word-of-mouth, three cornerstone marketing objectives," says Milfeld. "For example, candy companies have a long affiliation with the holidays through seasonal packages and flavors." But let’s be honest, there’s no pumpkin spice without Starbucks. "Starbucks' pumpkin spice latte is a terrific example of an in-season tie-in. Starbucks has leveraged consumer demand for the product by creating a buzz around the latte’s debut," says Milfeld. "It's interesting how pumpkin spice latte fans made videos and posted on social media about the launch date! In this way, product marketing is delivered through influencers, social media, and popular press. This year's product debuted in late August, allowing the brand a long run-up to the peak period." And it’s no coincidence that we see seasonally branded items popping up the most in grocery stores and restaurants. "Food products are ideal for seasonal offerings because certain ingredients enjoy strong associations with certain times. For instance, consumers associate cranberry with the Thanksgiving and Christmas seasons," Milfeld says. "These products become cultural touchstones because they connect to a specific flavor, ingredient, recipe or color associated with the season and become an experience—for example, picking up a peppermint milkshake on the way home from holiday shopping or getting a 12-pack of cranberry splash for an extended family gathering. Marketers reinforce these usage occasions to strengthen the association for subsequent seasons. The product then becomes a tradition itself and a seasonal icon." The anticipation of a product's return becomes a marketing event. Thus, the holiday and consumer product become inextricably entwined. So, here's to the "basic" PSL lovers amongst us. Enjoy your festive treat without that extra side of embarrassment. After all, we're just celebrating the season.