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Social issues and boosting a brand – More companies taking a stand
Procter & Gamble this weekend put out a full-page ad in the New York Times supporting equal pay – In fact, the company urged the US Soccer Federation to “be on the right side of history.” P & G also gave $529,000 (which equates to $23,000 for each of the 23 players on the United States Women’s National Soccer Team) to the Players Association to help close the gender pay gap. Indiana University Kelley School of Business clinical professor of marketing Kim Saxton says this is an excellent move for Secret and P & G. “This is brilliant. The Secret brand is all about being strong but 'made for a woman.' It makes sense for the brand to stand up for the very women it serves,” said Saxton. “I was a bit surprised at one level, because P & G is not typically a risk-taking brand. But as long as they stay consistent to the brand, know their target audience and what is important to that audience – which this clearly does -- It’s a brilliant move.” “We now have brands who are willing to take a stand on social issues,” Saxton continued. “In the past, brands may have steered clear of jumping into the conversation if it could offend someone. Now, brands are realizing that coming down on one side of a cause or another has worked well for Nike. Nike has taken flack for taking a stand on a number of issues, but they’ve stood strong and decided that’s what their brand’s about. If you help your target audience accomplish their goals, they will support you back, and that’s what’s happening here." Pay equity is just one issue that has come to the forefront as of late. Nike has also seen its brand benefit substantially when it decided to express its support for former NFL quarterback- turned-activist Colin Kaepernick. In fact, being on the ‘right’ side of that issue has some analysts pointing out it boosted the company’s value by close to 3 billion dollars. Social issues and marketing are emerging as a new trend. There are rewards, but there are also serious consequences as well. If you are a reporter covering this topic -- let our experts help explain. Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. Kim is available to speak with media regarding this topic – simply click in her icon to arrange an interview.

Juneteenth: Our experts can explain the history, meaning and truth behind this historic moment
Most will know that Abraham Lincoln issued the Emancipation Proclamation on Jan. 1, 1863. It’s taught in schools and is even part of the Disney experience. But fewer know or are even taught that it took more than two and a half years before a large number of enslaved people even knew they were free. It’s an astounding and sad part of our collective history that is finally being told on a broader platform. It wasn’t until June 19, 1865, that many enslaved people were finally told they were free. What followed was by no means a celebration or easy life for those slaves who were finally broken from the bonds of their owners. They faced lynching, murder, violence and what would be more than 100 years of segregation and discrimination. Across the country, the day will be recognized with various forms of reflection and celebration. Though Texas was the first state to recognize Juneteenth as a state holiday, it meant only partial staffing was required and most government offices and agencies stayed open. Across the country, more than 40 states operate in similar fashion. As America reconciles with its past – is it time Juneteenth was given more attention? Are children taught about the hard and painful journey most African Americans had to take between now and when they were set free? Does it need to be recognized as a national holiday? What do our educators and legislators need to do to make sure Juneteenth is known on a wider scale? There are a lot of questions to be answered – and that’s where the experts from Augusta University can help. Professor Seretha Williams is an expert in Africa and African Diaspora, Digital Humanities, and Digital Publication. She is available to speak with media regarding Juneteenth – simply click on her icon to arrange an interview.

The ‘Heaven 11’: Gospel Music Expert Lists 11 Most Influential Black Gospel Songs
June is African American Music Appreciation Month Photo by Robert Rogers, Baylor Marketing & Communications Baylor Professor Robert Darden attends Baylor University's 2019 Pruit Symposium, "Lord, Make Me An Instrument: Black Sacred Music at the Intersection of Gospel and Jazz." WACO, Texas (May 31, 2019) – Robert F. Darden, professor of journalism, public relations and new media at Baylor University and a former gospel music editor for Billboard Magazine, is leading a national movement to preserve the fast-disappearing legacy of African American sacred music on vinyl. To celebrate African American Music Appreciation Month in June, Darden, who is founder and director of Baylor’s Black Gospel Music Restoration Project, compiled the “Heaven 11” – a list of the 11 most influential black gospel songs. “There is no way to quantify the ‘greatest’ gospel song of all time, but certain songs have been more influential than others through the years,” said Darden, who selected songs from the 1940s through the 1980s. (Listen to the “Heaven 11” on this Spotify playlist, created by Baylor Proud.) The list includes Darden’s comments about each selection: 1. “Move on Up (A Little Higher)” “The Queen of Gospel Mahalia Jackson’s first big hit, and one of the best-selling gospel songs of all time. It was also understood to be an early ‘Freedom Song’ in the African-American community.” 2. “Take My Hand, Precious Lord” “Perhaps the best-known, most beloved of all gospel songs. Written by Thomas Dorsey after the loss of his wife and infant child, it is still sung today at virtually every African-American funeral service in the country.” 3. “Oh Happy Day” “This song by Edwin Hawkins was the first gospel song to be a hit single in the 1960s, and had a revolutionary combination of gospel choir, stirring chorus and a thoroughly modern beat.” 4. “The Reason Why We Sing” “Kirk Franklin did to the ‘80s and ‘90s what Hawkins did to the ‘60s and Andrae Crouch did to the ‘70s, combined straight-ahead gospel with the beat of the day, while paying tribute to the old gospel classic, ‘His Eye is on the Sparrow.’” 5. “People Get Ready” “This tune by Curtis Mayfield is not really a gospel song, but it was so compelling that it was adopted by both the Civil Rights Movement and the African-American church. There are a number of great versions, including the Chambers Brothers, the Blind Boys of Alabama and even Rod Stewart.” 6. “We Shall Overcome” “This is the ‘signature’ song of the Civil Rights Movement, an adaptation of an old gospel tune that has been honed by the fire and blood of a thousand movement events and is still sung by oppressed people around the world.” 7. “Peace Be Still” “This song by the Rev. James Cleveland and the Angelic Choir of the First Baptist Church of Nutley, New Jersey, is the song and the arrangement that made young black people want to join mass choirs and sing. After the assassination of President John F. Kennedy, ‘Peace Be Still’ was the gospel anthem that the black church turned to.” 8. “Through It All” “Andrae Crouch and the Disciples forever changed gospel music, opening it up lyrically and musically. He was also a brilliant composer – you could just as easily substitute “My Tribute,” “The Blood,” “Soon and Very Soon” and any one of several other enduring classics here.” 9. “Touch the Hem of His Garment” “This song by the Soul Stirrers, featuring Sam Cooke, helped invent the hard-charging gospel quartet sound. The popularity of this song helped convince Cooke, the writer and featured singer, to launch a mainstream performing career.” 10. “Mary, Don’t You Weep” “The great old spirituals often make great gospel songs. This is one by the Caravans, featuring Inez Andrews, and is one of my personal favorites.” 11. The next great gospel song “We haven't heard it yet. Few people still alive even know of its existence. But it could be in the next batch of long-lost gospel classics by a hitherto unknown gospel artist donated to the Black Gospel Music Restoration Project.” Search-and-rescue mission to preserve black gospel music Darden founded Baylor’s Black Gospel Music Restoration Project (BGMRP) more than a decade ago in a search-and-rescue effort to identify, acquire, preserve, digitize and catalog recordings from the black gospel music tradition. This music, from the Golden Age of Gospel from 1945 to 1975, was quickly vanishing as albums made the transition to CDs. “Thousands of at-risk songs have been saved for future generations,” Darden said. “These recordings are priceless, irreplaceable and historic in a way that scholars are only now realizing.” Through the work of the Baylor Libraries’ Digital Projects Group, recordings from the BGMRP are available online in the Baylor Libraries Digital Collection, and in some cases includes other materials, such as taped interviews, photographs, press packets, tour books and programs, newspaper and magazine clippings and sheet music. Music from the BGMRP also has been included in a permanent exhibit featuring African-American musical history at the Smithsonian Institution’s National Museum of African American History and Culture, which opened in 2016 in Washington, D.C. The interactive exhibit, “Musical Crossroads,” has featured these key recordings from the BGMRP: · “The Old Ship of Zion” by The Mighty Wonders of Aquasco, Maryland (1972) · “Amen” by Wings over Jordan (1953) · “I Won’t Be Back” by The Caravans (1962) · “Over My Head” by Wings Over Jordan (1953) · “There’s a Tree on Each Side of the River” by The Davis Sisters (1957) Visit Baylor’s Black Gospel Music Restoration Project website to learn more and to listen to the collection of digitized recordings. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

United Nations Report Warns of Potential Extinction of One Million Plant and Animal Species
The United Nations has issued an assessment sounding the alarm that one million plant and animal species are at risk of extinction due to human-related changes to the Earth’s natural landscapes. This poses a dire threat to ecosystems upon which people all over the world are dependent for survival, according to a New York Times report. The human degradation of the environment has further been exacerbated by global warming, it added. “Biodiversity is caught between the stark, local effects of human action, like deforestation, and the diffuse but steadily worsening global effects like climate change. This report says the combination is more devastating than the sum of its parts,” stated Adam Langley, PhD, an associate professor in Villanova University’s Department of Biology. Consumerism is a driving factor in the rapidly deteriorating situation, Dr. Langley said. “It’s becoming clear that no amount of information can overwhelm the will of the consumer, whether it's the greed of the wealthy or desperation of the poor. Producers and consumers act out of personal interests, not out of their fondness for wildlife.” Government action must lead the way in alleviating the severity of the direction in which biodiversity loss is headed, according to Dr. Langley. “To make the drastic changes we need, the solutions must come from the top. Governments must recognize the enormous subsidy we receive from intact ecosystems in the form of food, fiber, clean water and air. In our world, valuing biodiversity means putting a price on it—and paying the price when we degrade it.” He added, “When I see reports like this, I’m struck that, in the history of Earth, we are the first species that is able for foresee an extinction event. We can predict it in painful detail. Avoiding that demise would be truly unique, but we’ve yet to see if human nature has that capacity.”

Notre Dame Fire Marks ‘Dark Day,’ But Beauty Will Emerge, Baylor Architectural Historian Says
In the wake of a massive fire that devasted Paris’ iconic Notre Dame Cathedral on Monday and captured eyes and prompted tears across the globe, a Baylor University expert in architectural history said beauty can emerge from the ashes. Elise King, M.I.D., M.A.,, assistant professor of interior design in Baylor’s Robbins College of Health and Human Sciences, is an architectural and design historian. “Something I find comforting is that when you study architecture and design throughout history, there are numerous examples demonstrating that destruction, chaos and loss can beget inspired beauty. No matter the damage, this will not be the end of Notre Dame’s story,” King said. “Architecture isn’t static; it’s designed to adapt and change. The more significant the structure, the more likely its legacy will continue in some built form,” she said. “Whether it’s reconstruction, preservation and restoration, new construction or, more likely, some combination of strategies, Île de la Cité will not be without its cathedral.” French President Emmanuel Macron said Tuesday that he hopes the 850-year-old building could be rebuilt within five years. “We will rebuild the cathedral and make it even more beautiful,” Macron said, according to a story in The Wall Street Journal. King said that the Notre Dame the world has come to know from pictures or personal visits is not the Notre Dame of the 12th Century. “The beloved gargoyles, for example, were added in the 19th century during Viollet-le-Duc's controversial ‘restoration' of the cathedral,” she said. “There is no doubt that today will be remembered as a dark day in Notre Dame’s history. But already there is light, as groups of Parisians came together tonight to sing ‘Ave Maria’ on the sidewalk in front of the smoldering edifice. And if the damage is severe, I hope the destruction will inspire new and innovative design solutions.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

Is Wall Street hedging on a Trump win in 2020? Let our experts tell you why.
“The economy, stupid!” It’s a famous quote that Bill Clinton campaigner James Carville used in 1992. And the Ragin’ Cajun was right – odds are, when it comes to Americans casting a vote in presidential elections – the economy calls the shots on how they vote. And despite the scandals, the Tweets, the gaffes and the indictments – the economy under President Donald Trump is booming. So, while convention and traditional politics would likely write of the presidency of Donald Trump as a one term wonder - an article about a recent report commissioned by Goldman Sachs says Democrats and pundits shouldn’t be so sure to write him off. ‘In a comprehensive report released late Saturday, the investment bank gave its preliminary thoughts on a general election that’s still more than a year away. While Trump re-election is far from assured, Goldman’s economists believe the president is bolstered by “the advantage of first-term incumbency and the relatively strong economic performance,” in what is sure to be a “close call” election.’ - Yahoo! Finance Are you covering the race for 2020? Should Democrats change their focus away from the scandals and the Mueller Report and focus on economics? If not, what are the issues that will sway undecideds next year? And what will a potential run by an Independent candidate mean for the race? There are so many storylines already at play and a long way to go before November 2020 – but the election is already daily news and that’s where our experts can help. Dr. Marc Clauson is a professor of history and law at Cedarville. Marc is an expert in the fields of political and economic philosophy Dr. Clauson is available to speak with media – simply click on his icon to arrange an interview.
The amazing story of General Casimir Pulaski and the secret the war hero took to the grave
He’s a person who has intrigued Americans for centuries and will be the subject of a documentary airing Monday. Scientists have confirmed that legendary Revolutionary War hero and famed General Casimir Pulaski took a secret to the grave. The General was intersex. News of this was enough to inspire an episode in Smithsonian Channel's "America's Hidden Stories" documentary series. Georgia Southern University’s Virginia Hutton Estabrook, Ph.D., assistant professor of anthropology, was recently contacted by media for expert perspective and comment. In the documentary — “The General Was Female?” — which premieres Monday, scientists use skeletal remains and DNA testing to make a case that the skeleton was Pulaski’s and that the Polish-born general was intersex, or what used to be known as a hermaphrodite.“That’s pretty much the only way to explain the combination of features that we see,” said Estabrook, who participated in the most recent effort to identify the bones, and appears in the documentary.“He was so important as a touchstone for the Polish community. And it’s kind of cool that in the 21st century, Pulaski can be a touchstone for a different group of people: That, hey, there were intersex people in history, too, and here’s this one who had this really amazing life: heroic, resourceful, all of the features in the American narrative that we value and treasure.” – Chicago Tribune This discovery unearths questions about what this might mean as we all look back at history and the real people who helped write it. Are you covering this story and need to expert perspective, insight and information? That’s where the experts from Georgia Southern University can help. Virginia Hutton Estabrook is an assistant professor of anthropology and played an integral role in this discovery. She is available to speak with media – simply click on her icon to arrange an interview.

What Is Black Twitter and How Is it Changing the National Conversation? Baylor Expert Explains.
“Black Twitter” is a social media phenomenon that is changing the national conversation, but many people – including professional and strategic communicators – do not understand what it is or how it works, says Baylor University’s Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media. Moody-Ramirez is a nationally recognized expert on mass media representations of minorities, women and other underrepresented groups. She coauthored the 2018 book From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender with Janette L. Dates, Ph.D., educator and critical commentator on the images of African-Americans in media. First things first, Moody-Ramirez said, Black Twitter is not a separate entity from Twitter. Black Twitter is a grassroots movement within Twitter that has provided a virtual community of mostly African-American Twitter users a collective voice on a variety of issues, including Black Lives Matter. Black Twitter users often identify themselves using the #blacktwitter hashtag or by focusing on issues related to the black experience. “We conclude [in our book] that alternative spaces, such as Twitter, offer a platform for ideas and concerns from a black perspective about social inequalities, politics and social justice, that were historically prohibited from taking root in other communication venues,” Moody-Ramirez said. In the following Q&A, Moody-Ramirez further explains Black Twitter. Q: When do you see the most Black Twitter activity? A: Much of the content on Black Twitter surfaces during a crisis that impacts black people such as race-related incidents that had less than favorable outcomes for the black community. As the saying goes, if society doesn’t handle it, then Black Twitter will step in to handle it. On a lighter note, Black Twitter users also collectively discuss media content such as TV shows, movies and award ceremonies from the black perspective. Q: How can people monitor what’s happening via Black Twitter? A: "Black Twitter" users often identify themselves using the #blacktwitter hashtag or other hashtags such as #BlackGirlJoy, #blackboyjoy, #blacklivesmatter, or any other hashtag focuses on issues related to the black experience. You can also monitor Black Twitter by following individuals who are known for sharing content about the black experience. Q: If someone outside the African-American community feels passionate about an issue or supports an issue raised by the Black Twitter community, how can they engage? Should they? A: As with any other platform, they should be considerate and proceed with caution. Anyone who is not a regular should make sure what they are sharing is appropriate. Q: Do you see Black Twitter or similar movements emerging on other social media platforms? A: Not to the same extent because Black Twitter is driven by hashtags and certain Twitter users who are trendsetters. Q: Is Black Twitter a reflection or an extension of other historical, social African-American grassroots movements? A: African Americans have used Twitter to share narratives on issues of interest to the black community, particularly in the United States. In her 2015 dissertation, Dr. Meredith Clark writes that African-American Twitter users have emerged as a subset of interest for two reasons – (1) their representation on Twitter has eclipsed that of White U.S. users; (2) because of their representation, they possess a unique ability to dramatically influence Twitter trends. Q: How do you feel Black Twitter will evolve? Will it? A: Scholars such as Feminista Jones and Dr. Meredith Clark have traced the history and content of Black Twitter, noting that the platform is used to share content on timely topics such as racial inequalities, politics, police brutality and women’s rights. In 2013, Feminista Jones described “Black Twitter” as a “collective of active, primarily African-American Twitter users who have created a virtual community that participates in continuous real-time conversations.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.

Baylor Expert on Race, Blackface Featured Nationally
Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media at Baylor University, is a nationally recognized expert on mass media representations of minorities, women and other underrepresented groups. Over the past few weeks, Moody-Ramirez has been interviewed and quoted extensively by some of the nation's top media outlets for their stories about race -- specifically the history and cultural significance of blackface. She coauthored the 2018 book From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender with Janette L. Dates, Ph.D., educator and critical commentator on the images of African-Americans in media. In a Feb. 10 USA TODAY story about Viriginia's governor and blackface, Moody-Ramirez said, "I think we will see some good come out of these latest revelations. People will be more educated. They can no longer argue they didn't know that it is not appropriate to put on makeup to darken their face or change their hair texture to look like their favorite actor or celebrity . . . They will no longer have that excuse." Other stories include: The Washington Post Northam’s ugly yearbook photo and the racist origins of blackface CNN A not-so-funny story about blackface Arizona Republic He objected to a photo of coal miners who appeared to be in blackface. He never imagined the backlash. The Washington Post The lengthy history of white politicians wearing blackface — and getting a pass OZY Governor Wanted: Predators and Racists Need Not Apply PRI The World How blackface — ‘America’s first cultural export’ — reinforces oppression across the world USA TODAY Blackface in Virginia, other incidents show how deeply rooted anti-black racism is in America

Baylor Professors Use Whale Earwax to Reconstruct Whale Stress Levels Spanning More Than a Century
In a follow-up to their groundbreaking study, Baylor researchers were able to reconstruct baleen whales’ lifetime stress response to whaling and other manmade and environmental factors spanning nearly 150 years. Using a technique they pioneered six years ago, Stephen J. Trumble, Ph.D., associate professor of biology, and Sascha Usenko, Ph.D., associate professor of environmental science, both in Baylor University’s College of Arts & Sciences, analyzed earplug laminae, a growth layer representing six months found in whale earwax, as part of their recent study published in Nature Communications this month. Using earplugs taken from fin, humpback and blue whales originating in the Pacific and Atlantic Oceans from 1870 to 2016, Trumble and Usenko were able to determine the whales’ cortisol levels, a stress-response hormone, to industrial whaling, World War II wartime activities and sea-surface temperature. “This is the first-ever study to quantify temporal stress patterns in baleen whales,” Trumble said. “While the generated stress profile spans nearly 150 years, we show that these whales experienced survivor stress, meaning the exposure to the indirect effects of whaling, including ship noise, ship proximity and constant harassment, results in elevated stress hormones in whales spanning vast distances.” Whaling had a significant impact on whales’ cortisol levels. During the 1960s when whaling was at its peak with 150,000 whales harvested, cortisol peaked to a maximum and was the highest average in whales in the 20th century, according to the study’s findings. Second in a three-part exclusive online look at content from the Natural History Museum's Whales: Beneath the surface exhibition featuring Dr. Stephen J. Trumble and Dr. Sascha Usenko. During World War II when whaling declined, whales still showed an increase in cortisol levels. Trumble and Usenko suggest the impact of the theater of war. “The stressors associated with activities specific to WWII may supplant the stressors associated with industrial whaling for baleen whales,” Usenko said. “We surmised that wartime activities such as under water detonation, naval battles including ships, planes and submarines, as well as increased vessel numbers, contributed to increase cortisol concentrations during this period of reduced whaling.” When whaling moratoriums were introduced in the mid-1970s, whaling decreased as well as cortisol levels—reaching their lowest concentrations. “From the 1970s through the 2010s whaling counts were reportedly zero in the Northern Hemisphere, but mean cortisol levels steadily increased, with recent peaks reaching near the maximum levels observed before whaling moratoriums,” Usenko said. The impact of stress on whales could have larger implications for baleen whales, which are “considered sentinels of their environment and indicators of anthropogenic or manmade stressors,” Usenko said. “This study shows that anthropogenic stressors results in a physiological response in large whales. These chronic stressors may impact life history events such as reproductive parameters,” Trumble said. “Lastly, human-based stressors such as warming sea surface temperatures may also result in elevated stress in these whales.” The research pair has expanded the number of museums they partner with and currently have more than 100 additional earplugs to process. Earplugs were provided through a collaboration between the investigators and the Smithsonian Museum of Natural History and the Museum of Natural History London. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The University provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference. ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES The College of Arts & Sciences is Baylor University's oldest and largest academic division, consisting of 26 academic departments and 13 academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines.






