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Let Your Brain Rest: Boredom Can Be Good For Your Health
The human brain is a powerful tool. Always on, the brain is thinking and dealing with decisions and stressors and subconscious activities. But as much as the human brain function has a large capacity, it also has limits. Alicia Walf, a neuroscientist and a senior lecturer in the Department of Cognitive Science at Rensselaer Polytechnic Institute, says it is critical for brain health to let yourself be bored from time to time. Being bored can improve social connections. When neuroscientists do studies looking at brain activity they often compare what areas are “on” when people do a specific cognitive task and when they are told to do nothing. Remarkably, there is extensive activity in the do nothing part of the experiment. This has led social neuroscientists to discover that we have what is called a default mode network, many brain regions that are on by default, or when we are not doing other things. It also turns out that when we are not busy with other thoughts and activities, we focus inward as well as on social interactions. Being bored can help foster creativity. Many scientists and artists have reported being inspired or solving a complex problem when they have actually stopped thinking about it. This eureka moment is called insight. Neuroscientists have shown different patterns of brain activity when people solve problems compared to by working through them step-by-step. Even the ancient Greek Archimedes is known to come up with his major finding relating to displacement of water while taking a bath. Additionally, being bored can improve overall brain health. During exciting times, the brain releases a chemical called dopamine which is associated with feeling good. When the brain has fallen into a predictable, monotonous pattern, many people feel bored, even depressed. This might be because we have lower levels of dopamine. One approach is to retrain the brain to actually enjoy these less exciting, and perhaps boring, times. Especially when we are young, our brains are able to adapt to new ways to think and behave. “Give boredom a try and see what your brain comes up with,” says Walf.
It's on - Are Biden and Harris a dream ticket for voters?
For some it is a dream come true. For Donald Trump – there appears to be a nightmare on the horizon. When Joe Biden chose Senator Kamala Harris as his running mate, it seemed like the ultimate trump card was played on the president himself. The announcement dominated newscasts across the globe. Harris is a strong candidate with a political resume that few can rival. Her young age off-sets that of Biden and the fact that she is a woman of color – and the chance for America to make history once again – makes the path to the White House seem unstoppable. However – no campaign is perfect, nor easy in America these days. And voters should expect lots of political punches and mudslinging in the party conventions and debates, all the way up to Election Day. What can Americans expect as the campaigns kick off? Will Harris’s past policies and record as Attorney General dull her shine? She clashed last summer with Biden over issues of race – has all been forgiven and forgotten? And is America finally ready to elect a woman of color into the highest halls of government? It is going to be a long and winding road until the November election – and if you are a journalist covering this topic, the University of Mary Washington has one of the foremost political experts in the country who can help with your stories. Dr. Stephen Farnsworth is a sought-after political commentator on presidential politics. He has been widely featured in national media, including The Washington Post, Reuters, The Chicago Tribune, and MSNBC.
A record number of female candidates are running in 2020
It’s been a full century since the 19th Amendment was passed in the United States, giving women the right to vote. This year, women are not only casting their ballots - they're appearing on them in record numbers. A record number of women are running for Congress this year, boosted in part by a surge of Republican women seeking office in a party struggling to regain lost ground with female voters. The influx adds to the advances female candidates — mostly Democrats — made in the 2018 midterm election that helped reshape the makeup of Congress. It also has echoes in the presidential race, based on voting patterns from two years ago and Democrat Joe Biden’s lead in polls over President Donald Trump among female voters. Biden has vowed to pick a woman as running mate. As of July 1, 574 women had filed to run in primaries for U.S. House seats, topping the record 476 from two years ago, according to data compiled by the center. Another 58 women filed to run for the Senate, compared with 53 in 2018. In all, that’s a 20% increase in women making congressional bids. July 13 – Providence Journal It is an impressive number and one every American should be proud of. But there are a few questions that still need to be asked. With close to 220 GOP women vying for a seat in Congress – has the party that traditionally does not have the support of women voters finally changed its course? Are female candidates motivated by the need to change when it comes to key issues like health care, the environment, and the economy? If you are a journalist looking to cover the increased number of females running for elected office this November – then let our experts help. Dr. Rosalyn Cooperman, associate professor of political science at the University of Mary Washington and member of Gender Watch 2018, is an expert on women in politics. She is available to speak with media regarding this topic – simply click on her icon to arrange an interview.
What does Kamala Harris' candidacy for vice president mean for women of color in America?
It wasn’t necessarily a surprise to insiders, but Joe Biden’s announcement that Sen. Kamala Harris will be his running mate in the 2020 presidential election took America by storm. News outlets, pundits and posters to social media all took to different mediums to discuss the historical significance of a female woman of color being on the ballot and what this means for America. Harris has obviously broken through the glass ceiling that still existed for those seeking the office of the vice president in Washington, but she is refreshingly just one of several strong females from minority communities who are starting to make a difference and have an impact on the makeup of modern American politics. In many recent elections, black women voters have voted overwhelmingly for Democrats, and had the highest turnout rate among all racial, ethnic and gender groups between 2008 and 2012, according to The New York Times. Women of color are an emerging force in politics, but is America ready to elect a woman of color to vice presidency? It will be an interesting campaign. With Biden and Harris in fact facing President Donald Trump and amid a global pandemic, this will be one of the most hotly followed and unconventional quests for the White House in history. If you are a journalist covering this topic – then let an expert from Augusta University help with your story. Dr. Mary-Kate Lizotte is an expert in political behavior and the implications of gender differences in public opinion, including society’s views of female candidates of color. She is available to talk about the upcoming election and all aspects surrounding each campaign. Click on her name to schedule an interview.
Digital Media Consumption in Canada is Being Dramatically Impacted by the Coronavirus Crisis
A Canadian perspective on Comscore’s ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behaviour changes across digital platforms. Insights from our Analysis: News, news and more news: Canadians are consuming news at a record pace Social media and messaging: Canadians are staying ultra-connected with their communities Entertainment, music, and spirituality content: increased consumption seen as behaviours change Government: information from government websites are becoming top-of-mind Finance: increased focus on investments and payments Analysis of News & Information Category We have seen an explosion on engagement with news and information sites. In looking at the news categories and its subcategories, the week of Mar 9-15, 2020 saw big increases in engagement over the benchmark week of Dec 30, 2019 - Jan 5, 2020. As a trend, news consumption in general is also on the rise in Canada in terms of aggregate daily unique visitors and visits over time. Analysis of Social Media and Messaging Category As Canadians respond to the Coronavirus reality, we are seeing that their engagement with digital communication channels has increased significantly. When comparing daily engagement with email, instant messengers and social networking sites between the week of March 9-15, 2020 and the benchmark week of Dec 30, 2019 -Jan 5, 2020 as it relates to the % change in usage, we saw large increase in activity. The raw increase in numbers in social media provides greater detailsof the growth in usage: Analysis of Entertainment, Misc and Religious / Spiritual Category Content is Queen, King, Prince, and Princess – between the weeks of Dec 30– January 5 and March 9-15, greater amounts of time at home and the associated increased screen time drove incremental usage of the Entertainment category and the Religious/Spiritual subcategory. Driving the growth is the explosion of Entertainment – Music, which saw an increase of 32% in aggregate daily UV, a 33% increase in visits, and a 31% increase in minutes during this time. Analysis of Government Category Another category that has seen an explosion of visitation and engagement is government sites. Overall there has been huge audience and time spent with government-related content. Here is the build of visits and aggregate Daily UV over the past 10 weeks: We reviewed the Government category between week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 and looked at the % change in usage, which really showed a large increase in activity by Canadians. Based on this trend and growing global cases of Coronavirus, it is expected that Canadian audiences will continue to flock to the content from the government in these uncertain times. Analysis of Finance Category There is a saying that we hear in society – “Follow the Money”. The digital behavior of Canadians has been analogous in recent weeks as we have seen increased measures taken relating to the Coronavirus. Overall the Business/Finance category has seen some increased usage over the time period reviewed. Banking, Payments, Investments, and especially Taxes have seen high visitation. Between the week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 we saw an increase of +19% and +59%, respectively, in visits in the Investments and Payments subcategories. Additional insights from Comscore’s initial COVID-19 insights for Canada show that: Overall Digital Consumption across the Total Internet has increased. During the time period of this review visits have increased by 10% and time spent has increased by 14% In a time of crisis, people turn to News/Information Websites There have been significant increases in activity by Canadians on Social Media, Email, and Messaging pointing to the need for communication. Social distancing is safe on the internet. Interest soars for government information sources – where we see an explosion of usage. Increases in certain content Categories like Entertainment, Games, Music, Dating, and Religion/Spirituality have spiked Spikes in traffic are occurring for the e-commerce giants as social distancing and local restrictions impact in-store retail – with specific focus on Food and Supermarket Global movement restrictions lead to tumultuous traffic for travel sites
Canadian's Digital Behavioral Shifts in Relation to the The Coronavirus Pandemic
This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms. Things are moving fast. Following our last update regarding digital media consumption during the Coronavirus pandemic, this article will highlight some of the major category changes reflected as of the week March 16 - 22, 2020. Key Insights from Our Analysis Digital consumption continues to grow: the visits and minutes curve is not flattening Key content categories such as news, social media, and government are being driven by higher engagement: metrics include visits and duration More engagement with news sites: sites categorized as local, business/finance, and general news are main drivers Categories that focus on entertaining, kids, food, financial advice, and children’s education are also seeing growth: growth comes from increases in aggregate unique visitors, visits and minutes Automotive manufacturers, real estate, sports and travel entities have seen decreases: however, they are poised for major increases and a bounce back. Mobile platforms are driving growth: some differences between desktop and mobile engagement Canadian's total digital consumption continues to grow When we analyzed Canadian total digital media consumption to compare the percentage change between the week of March 16, 2020 and the first weeks of January 2020, February 2020, and March 2020, we found that overall digital engagement is not flattening. Even comparing the beginning of March against mid-March, we can see visitation, visits, and engagement continuing to grow. Looking at the total digital consumption trend over time, we can see growth in total minutes spent online while total visits have remained relatively flat. Media Consumption Growth by Category There are several content categories that we are seeing major growth in each of the time periods: These digital categories of news/information, social media, entertainment, government and games are showing continuous growth. The need for ongoing news and information updates, government information, flocking to social media to bring community together and message, and the need to be entertained with visitation and engagement on Entertainment and Games Entities. News and Information Category Insights To look at the news/information category a bit closer – it is amazing to see the category growth over the past few weeks of Canadians going to news entities to get updates. The hockey stick growth from the start of March 2020 is very evident. The news and information growth is being driven by local news, general news, and business/finance news. That being said – technology, politics, and weather are also seeing growth. Through these time periods, we are also seeing some other categories that are showing significant growth. Many of the categories are a result of many Canadians being home bound and isolated, and with families with kids having the kids at home. Platform Variance for Media Consumption One of the areas that we have been asked most about is whether we find any variances between desktop and mobile platforms. When reviewing the data, there is greater engagement with mobile platforms in the week of March 16 compared to other weeks. Amidst the global COVID-19 pandemic, we are seeing a significant increase in digital consumption amongst Canadian consumers. The data trends show Canadians are flocking online with significant growth in news entities, instant messaging, social media, government resources, entertainment, music destinations, video, and financial websites. What this means for marketers and advertisers is a significant opportunity to reach Canadians who are highly engaged and are looking for relevant and timely content. It comes down to delivering the right message, at the right time, in front of the right audience, in brand safe environments.
A New Way to Fight Pandemics: Use Decoys to Trap the Viruses that Cause Them
With a vaccine for SARS-CoV-2 still months into the future, it’s clear that we need better antivirals to hold COVID-19 and future pandemics at bay. One strategy uses a decoy to block viruses at the point where they latch onto human cells, stopping infection before it can begin. To infect a cell, a virus must first latch onto a specific target on the cell surface, slice through the cell membrane, and insert its own genetic instructions, hijacking the cellular machinery within to produce replicas of the virus. But the virus could just as easily be persuaded to lock onto a decoy molecule, provided that molecule offers the same fit as the cellular target. Once bound to a decoy, the virus would be neutralized, unable to infect a cell or free itself, and would eventually degrade. This decoy strategy has shown promise in combating a number of viruses, including SARS-CoV-2, dengue, Zika, and influenza A. Two prominent researchers at Rensselaer Polytechnic Institute — Jonathan Dordick, a chemical engineer, and Robert Linhardt, internationally recognized for his creation of synthetic heparin — focus on viruses that use glycoproteins to latch onto human cells, a trait common to many viruses including coronaviruses. Their work studies how viruses gain entry into human cells at the molecular level and identifies safe, effective compounds to offer as a decoy. In their most recent test of this viral decoy strategy on mammalian cells, Dordick and Linhardt demonstrated that a compound derived from edible seaweeds substantially outperforms remdesivir, the current standard antiviral used to combat COVID-19. Heparin, a common blood thinner, and a heparin variant stripped of its anticoagulant properties, performed on par with remdesivir in inhibiting SARS-CoV-2 infection in mammalian cells. Both compounds bind tightly to the spike protein on the surface of SARS-CoV-2, the same strategy the team employed in their previous viral work. In 2019, the team created a trap for dengue virus, attaching specific aptamers — molecules the viral latches will bind to — precisely to the tips and vertices of a five-pointed star made of folded DNA. Floating in the bloodstream, the trap lights up when sprung, creating the world’s most sensitive test for mosquito-borne diseases. Dordick and Linhardt are available to speak on the viral decoy strategy, similar antiviral research efforts, and the need for more effective antivirals in future pandemic control.
It was a news story that shook America and shattered the lives of many in Boston. Tamerlan Tsarnaev and Dzhokhar Tsarnaev set off two bombs at the Boston Marathon finish line. The ensuing manhunt and standoff had America on edge for days. Augusta University’s Dr. Craig Albert was front and center on national news during that time, helping journalists and audiences understand the motivation behind these horrible acts. His interview with Fox's Megyn Kelly is available below: Dr. Craig Albert is director of the Master of Arts in Intelligence and Security Studies at Augusta University. He is a leading expert on war, terrorism and American politics, and he testified before U.S. Congress regarding the threat from Chechnya following the deadly bombing. With this story now back in the headlines after a federal appeals court overturned the death sentence for Dzhokhar Tsarnaev, Albert is available to speak with media – simply click on his name to arrange an interview today.
It has been the talk of the political town for months now – just who will Joe Biden pick to be his running mate and potentially the vice president of America after this November’s election? Biden’s victory over President Donald Trump is far from guaranteed, and odds are Democrats are a little wiser from 2016, when the polls showed Hillary Clinton had the race all but sewed up in October only to be shocked once all the votes were counted. But the polls are favorable for Biden and who he chooses to join him on the ballot could help drive his victory a lot closer to home. Biden has signaled his running mate will be female, which narrows the fields, but there are other factors to consider. Here are just a few: Race: Black voters represent almost one of four members of the Democratic base and getting those voters to show up like they did for former President Barack Obama will be essential. Appeal: Biden did well with older voters in the primaries but had dismal support of younger voters. Age: At 77, Biden will be the oldest candidate in history. He may need a substantially younger partner to balance the ticket. A lot of names are being thrown around and time is ticking. If you are a journalist covering the election, that is where our media-ready experts can help. Dr. Mary-Kate Lizotte is an expert in political behavior and the implications of gender differences in public opinion, including society’s views of female candidates of color. She is available to talk about the upcoming election and all aspects surrounding each campaign. Click on her name to schedule an interview.
Back to school anxiety - How can parents prepare kids as the time to go back to school gets closer?
The new school year is usually an exciting time for kids and a time to celebrate for parents who have been keeping busy all summer long. A new grade and new adventures at school await. But this year, with children heading back to class in just a few short weeks, anticipation has been replaced by anxiety as a lot of kids are stressed about the idea of returning during COVID-19. For most children, predictability can play a major part in being comfortable and feeling secure. As well, with children seeing the news, having spent months in lockdown and knowing that they’ll likely be wearing a mask all day, the pressure of the ‘unknown’ may be enormous. “It is normal for kids to feel nervous about returning to school, especially if they have been learning from home for months,” said Dr. Meredith Rausch, a leading counselor education expert and associate professor in the Department of Advanced Studies and Innovation in the College of Education at Augusta University. “To help ease their anxiety, I encourage parents to reassure their children about the safety measures in place to keep them safe and remind them about the positives, such as being able to see their friends and teachers.” Rausch also recommends the following tactics parents can do at home to help ease the back-to-school anxiety. Wear a mask at home: Wear one while playing a game, reading a book or having some screen time. Normalizing life in a mask may be the new normal. Share how you feel: Parents who can share their feelings will likely prompt children to share their own. Let kids know that adults are nervous and are sometimes afraid too, and encourage young ones to open up and express any lingering or pent up emotions. This coming school year will be like no other in memory, and as parents get kids ready to head back into the classrooms – there are still a lot of questions remaining. If you’re a journalist covering this topic – then let our experts help. Dr. Meredith Rausch is a leading expert in counselor education, and her research focuses on underserved populations, particularly LGBTQ+ individuals and women. Rausch is available to speak with media regarding this important subject. Simply click on her name to arrange an interview today.