Experts Matter. Find Yours.

Connect for media, speaking, professional opportunities & more.

New book reveals how to successfully navigate the uncertainties that sink most startups featured image

New book reveals how to successfully navigate the uncertainties that sink most startups

INDIANAPOLIS – Research shows that the majority of startups fail. Even more never get off the ground. So how do you avoid the pitfalls that come with navigating the uncertainties of a startup?   A new book entitled The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups, guides early-stage startups and their supporters through the challenges they will encounter as they begin building their venture. Startups are inherently uncertain. Decisions have to be made with incomplete information. These decisions result in unanticipated consequences –- problems that lurk beneath the surface.   The book draws on lessons learned from the Titanic, which sunk in 1912 not only because it hit an iceberg, but because of a number of decisions that interacted to create one of the largest maritime disasters. A series of trade-offs and choices in the design, building and operating of the Titanic magnified the catastrophic consequences.   Co-authors M. Kim Saxton, clinical professor of marketing at the IU Kelley School of Business, Todd Saxton, associate professor of entrepreneurship and strategy at the IU Kelley School of Business, along with serial entrepreneur Michael Cloran, who has founded multiple startups, leverage decades of startup experience to reveal the often-overlooked human, marketing and technical “hidden debts” that sink startups, while drawing parallels to little known parts of the original Titanic story. “The idea for this book came from a conversation about ‘technical debt,’ often used in a software development context, in which shortcuts taken early in a startup’s life limit potential later,” said Todd Saxton. “But this challenge isn’t unique to product development; it applies to other domains as well. That led us to broaden the idea to a more holistic one—That we call in our book ‘hidden debt,’ or debts that are beneath the surface but can limit growth or sink even the most promising startup.” “Most books about entrepreneurship and startups are ‘how-to’s,’ detailing all the things you have to do to succeed when creating your own venture. Our book tells you what not to do, and it shows you how to identify the potential issues that could keep you from being successful,” said Michael Cloran.   The Titanic Effect explains that taking on these hidden debts is inevitable, but startups must be careful to recognize that debt and take steps to mitigate the risks. “Over our more than 20 years of working with student, alumni and venture community startups—and helping launch and investing in them as well--we have seen the same patterns of mistakes repeated over and over again,” explained Kim Saxton. “We made a list of the most common startup mistakes, and that’s the main focus of this book. Our goal is to bring these so-called ‘icebergs’—or ‘debt-bergs,’ as we call them—out of hiding. Debt is not necessarily bad as long as you recognize, measure and manage it.”   “Entrepreneurs make a lot of decisions under uncertainty, and often, they don’t fully understand the consequences of those decisions,” Saxton added. “Each decision has the potential to either enable – or hamper – future potential. At best, the wrong decision could limit how the startup can grow. At worst, it could cause ventures to sink.” The Titanic Effect is available as an e-book and will be available June 2019 in print. For more information, head to the book’s website here.

The ‘Heaven 11’: Gospel Music Expert Lists 11 Most Influential Black Gospel Songs featured image

The ‘Heaven 11’: Gospel Music Expert Lists 11 Most Influential Black Gospel Songs

June is African American Music Appreciation Month Photo by Robert Rogers, Baylor Marketing & Communications Baylor Professor Robert Darden attends Baylor University's 2019 Pruit Symposium, "Lord, Make Me An Instrument: Black Sacred Music at the Intersection of Gospel and Jazz." WACO, Texas (May 31, 2019) – Robert F. Darden, professor of journalism, public relations and new media at Baylor University and a former gospel music editor for  Billboard Magazine, is leading a national movement to preserve the fast-disappearing legacy of African American sacred music on vinyl. To celebrate African American Music Appreciation Month in June, Darden, who is founder and director of Baylor’s Black Gospel Music Restoration Project, compiled the “Heaven 11” – a list of the 11 most influential black gospel songs. “There is no way to quantify the ‘greatest’ gospel song of all time, but certain songs have been more influential than others through the years,” said Darden, who selected songs from the 1940s through the 1980s. (Listen to the “Heaven 11” on this Spotify playlist, created by Baylor Proud.) The list includes Darden’s comments about each selection: 1. “Move on Up (A Little Higher)” “The Queen of Gospel Mahalia Jackson’s first big hit, and one of the best-selling gospel songs of all time. It was also understood to be an early ‘Freedom Song’ in the African-American community.” 2. “Take My Hand, Precious Lord” “Perhaps the best-known, most beloved of all gospel songs. Written by Thomas Dorsey after the loss of his wife and infant child, it is still sung today at virtually every African-American funeral service in the country.” 3. “Oh Happy Day” “This song by Edwin Hawkins was the first gospel song to be a hit single in the 1960s, and had a revolutionary combination of gospel choir, stirring chorus and a thoroughly modern beat.” 4. “The Reason Why We Sing” “Kirk Franklin did to the ‘80s and ‘90s what Hawkins did to the ‘60s and Andrae Crouch did to the ‘70s, combined straight-ahead gospel with the beat of the day, while paying tribute to the old gospel classic, ‘His Eye is on the Sparrow.’” 5. “People Get Ready” “This tune by Curtis Mayfield is not really a gospel song, but it was so compelling that it was adopted by both the Civil Rights Movement and the African-American church. There are a number of great versions, including the Chambers Brothers, the Blind Boys of Alabama and even Rod Stewart.” 6. “We Shall Overcome” “This is the ‘signature’ song of the Civil Rights Movement, an adaptation of an old gospel tune that has been honed by the fire and blood of a thousand movement events and is still sung by oppressed people around the world.” 7. “Peace Be Still” “This song by the Rev. James Cleveland and the Angelic Choir of the First Baptist Church of Nutley, New Jersey, is the song and the arrangement that made young black people want to join mass choirs and sing. After the assassination of President John F. Kennedy, ‘Peace Be Still’ was the gospel anthem that the black church turned to.” 8. “Through It All” “Andrae Crouch and the Disciples forever changed gospel music, opening it up lyrically and musically. He was also a brilliant composer – you could just as easily substitute “My Tribute,” “The Blood,” “Soon and Very Soon” and any one of several other enduring classics here.” 9. “Touch the Hem of His Garment” “This song by the Soul Stirrers, featuring Sam Cooke, helped invent the hard-charging gospel quartet sound. The popularity of this song helped convince Cooke, the writer and featured singer, to launch a mainstream performing career.” 10. “Mary, Don’t You Weep” “The great old spirituals often make great gospel songs. This is one by the Caravans, featuring Inez Andrews, and is one of my personal favorites.” 11. The next great gospel song “We haven't heard it yet. Few people still alive even know of its existence. But it could be in the next batch of long-lost gospel classics by a hitherto unknown gospel artist donated to the Black Gospel Music Restoration Project.” Search-and-rescue mission to preserve black gospel music Darden founded Baylor’s Black Gospel Music Restoration Project (BGMRP) more than a decade ago in a search-and-rescue effort to identify, acquire, preserve, digitize and catalog recordings from the black gospel music tradition. This music, from the Golden Age of Gospel from 1945 to 1975, was quickly vanishing as albums made the transition to CDs. “Thousands of at-risk songs have been saved for future generations,” Darden said. “These recordings are priceless, irreplaceable and historic in a way that scholars are only now realizing.” Through the work of the Baylor Libraries’ Digital Projects Group, recordings from the BGMRP are available online in the Baylor Libraries Digital Collection, and in some cases includes other materials, such as taped interviews, photographs, press packets, tour books and programs, newspaper and magazine clippings and sheet music. Music from the BGMRP also has been included in a permanent exhibit featuring African-American musical history at the Smithsonian Institution’s National Museum of African American History and Culture, which opened in 2016 in Washington, D.C. The interactive exhibit, “Musical Crossroads,” has featured these key recordings from the BGMRP: ·        “The Old Ship of Zion” by The Mighty Wonders of Aquasco, Maryland (1972) ·        “Amen” by Wings over Jordan (1953) ·        “I Won’t Be Back” by The Caravans (1962) ·        “Over My Head” by Wings Over Jordan (1953) ·        “There’s a Tree on Each Side of the River” by The Davis Sisters (1957) Visit Baylor’s Black Gospel Music Restoration Project website to learn more and to listen to the collection of digitized recordings. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

5 min. read
Sawfish and hammerheads – we’ve got shark sightings and here’s what you need to know! featured image

Sawfish and hammerheads – we’ve got shark sightings and here’s what you need to know!

It was a rare occurrence, and for Florida Atlantic University’s resident shark expert Stephen Kajiura, Ph.D. – it happened twice.  Kajiura has photographed millions of sharks – but this sighting was no regular day on the water. “The first sawfish was near Boca Raton and was seen swimming southbound in shallow water. He estimated it to be about 9 feet long. The second one was near MacArthur State Park on Singer Island and a little larger. Sawfish can grow as large as 17 feet in length. Kajiura's sawfish encounters are the latest in a regular string of encounters reported by anglers, divers and researchers. In recent years, sawfish have been caught and released by Florida anglers fishing from beaches for sharks, or in inlets for tarpon. Sawfish have become regular catches for anglers fishing the waters of the Indian River Lagoon, Everglades National Park or the waters of Charlotte Harbor. “ - TC Palm – USA Network That was last month, however, just recently, a large hammerhead shark was coming dangerously close to shore, raising some cause for concern about swimmer safety. Lifeguards closed the Nokomis Public Beach for close to an hour until the enormous fish had departed for deeper waters.  The encounter left some scared and some curious – looking to catch a glimpse or picture of the gigantic shark. So, what do you do when a shark comes close to shore? How dangerous is it? How can experts or event he public tell when a shark is aggressive or just passing by? Sharks do call the ocean home – what do we all need to do to exist in harmony? Are you covering? Do you need to know more about sharks, the dangers they pose and what we really need to be concerned about and even break down some of the myths and legends about just how concerned humans need to be about these predators? Let our experts help. Stephen Kajiura, Ph.D., is a professor and researcher at Florida Atlantic University. He’s also an expert in sharks and shark behavior. Stephen is available to speak with media – simply click on his icon to arrange an interview.

Stephen Kajiura, Ph.D. profile photo
2 min. read
Monitoring the migration of blackfin sharks – Florida Atlantic’s experts are in the news featured image

Monitoring the migration of blackfin sharks – Florida Atlantic’s experts are in the news

Seeking the warmer waters of the south coast – it is that time again for the annual migration of the black fin shark. These majestic sharks can grow up to 8 feet and weigh in at more than 200 pounds when fully grown. They’re also listed by the International Union for Conservation of Nature (IUCN) as near threatened, mostly due to the fact it is a targeted for its meat and its fins, which are used to make shark fin soup. Recently, one of our experts was featured in the media for his efforts in ongoing research and his studies are benefiting those who live both on water and on land. “Dr. Stephen Kajiura, a researcher at Florida Atlantic University, has been tracking the migration patterns of these apex predators by air and sea. Now Kajiura's latest tool is providing thorough details about their every move. He is capturing their movements and gathering detailed information through a $5,000 reusable radio and satellite sensor attached to their dorsal fins for two to four days. Data from these "shark diaries" records information, including how often they swish their tails, at what depth they prefer to swim, and at what time of day they swim close to the beach — proving beneficial to lifeguards responsible for beach safety.” Tampa Bay Times Are you covering? Do you need to know more about sharks, the dangers they face and what researchers are learning about these amazing species of fish? Let our experts help. Stephen Kajiura, Ph.D., is a professor and researcher at Florida Atlantic University. He’s also an expert in sharks and shark behavior. Stephen is available to speak with media – simply click on his icon to arrange an interview.

Stephen Kajiura, Ph.D. profile photo
2 min. read
What will the “new” NAFTA mean for business in Canada? featured image

What will the “new” NAFTA mean for business in Canada?

The "new" NAFTA - officially renamed as the Canada-United States-Mexico Agreement (CUSMA) in Canada, but is referred to as the United States-Mexico-Canada Agreement (USMCA) in the media - could be a benefit for businesses. While tariffs are being lifted and reduced trade talks thaw – it appears that the USMCA is a win/win/win for businesses on every side of the border. The new trade accord has free-trade when it comes to manufacturing, importing, exporting and resourcing. The USMCA sounds great, but will those rays reach areas like Northeastern Ontario? Will our resource and mining industries benefit? Also, what about our emerging technology sector? There is a lot to be figured out as this new trade deal goes through the approval process in Canada and America. Luckily, we have experts who can help! Marc Boivin, Manager at Freelandt Caldwell Reilly LLP, is an expert in the areas of organizational finance, assets acquisition, business valuation and transactions. Contact Marc to arrange an appointment regarding this topic by clicking the contact button below. Sources:

1 min. read
Need an expert to chat about movies and tv?  We’ve got just the person for your coverage! featured image

Need an expert to chat about movies and tv? We’ve got just the person for your coverage!

UMW’s experts are in the news and just recently Antonio Barrenechea, associate professor of English, was interviewed for two articles in the web magazine MEAWW. The first was on the relationship between summer and romantic comedies and why that season in particular seems to hold the ideal climate for on-screen love. "The Canadian literary theorist, Northrop Fry, provides insight into its origins. As with the seasons of the year, genres deploy archetypes of birth, maturation, decay, death, and rebirth, all within natural cycles," said Antonio Barrenechea, Professor of English at the University of Mary Washington. Professor Barrenechea opines that for Fry, comedy belongs to spring, and romance to summer. "Nature as background thus directs the foreground of social ordering and human affairs. Greenery and florals are to the romantic comedy as deserts are to the Western, and dark places and climates are to horror," Barrenechea added. This is translated beautifully on screen in movies like 'Call Me By Your Name', 'My Best Friend's Wedding', and the 'Before Sunrise' movies. The second probed the link between intelligence and dark humor.  In this piece, our expert explained our passion for dark humor and death. Antonio Barrenechea, Professor of English at the University of Mary Washington has a different opinion of 21st Century's vicarious morbidity fans. "Dark humor responds to our absurd condition with the armor of world-weariness. Except that, of course, we also know we can't really laugh such troubles away — which is why dark humor has a fatalistic dimension built into it," he said. Between Netflix, streaming services, TV, cable and the big screen – we are always talking about movies.  If you are covering, don’t hesitate to let one of our experts help with your stories. Antonio Barrenechea, associate professor of English, specializes in literature of the Americas and the cinema. He’s available to speak with media, simply click on his icon to arrange an interview.

Antonio Barrenechea profile photo
2 min. read
All about choice. Are meddling moms and dads failing when it comes to their kid’s post-secondary education? featured image

All about choice. Are meddling moms and dads failing when it comes to their kid’s post-secondary education?

Do you go to the school of your choice, your parent’s almamater or as far away from home as humanly possible? Picking a college or university is a challenge at the best of times and one that impacts most American families in one way or another. A study completed by Professor of Psychology Holly Schiffrin was cited in an article in The News Minute entitled “How Much Freedom do Students have while Choosing their Undergraduate Course?” “One study in the Journal of Child and Family Studies found that parents’ excessive involvement in their children’s lives yields unfavourable results. The lead author Holly Schiffrin argues, ‘Parents are sending an unintentional message to their children that they are not competent.’ This is in turn, could result in feelings of depression and dissatisfaction.” The path to university and college is never easy and is always a journey filled with pressure and unsolicited advice.  All the factors involved, well intended or not can come with consequences and outcomes. It’s an interesting topic and if you are covering, let one of our experts help. Dr. Holly Schiffrin is an internationally known expert on intensive and helicopter parenting. She is available to speak with media, simply click on Holly’s icon to arrange an interview.

Holly Schiffrin profile photo
1 min. read
China Employs Mass Surveillance as Authoritarian Tool in Xinjiang Province featured image

China Employs Mass Surveillance as Authoritarian Tool in Xinjiang Province

China has been engaged in high-tech surveillance of citizens in its Xinjiang province, according to a New York Times report, creating “an incubator for increasingly intrusive policing systems” that could expand automated authoritarianism across the country and abroad. One of the prime motivators, ostensibly, is to monitor and subdue minority religious and ethnic groups. This practice presents obvious, multi-faceted ethical issues, says Benjamin R. Mitchell, PhD, an assistant professor in Villanova’s Department of Computing Sciences with expertise in computer ethics. “The Chinese government surveillance project in Xinjiang is a perfect example of why we must be cautious and thoughtful about the deployment of technology. Most of the basic technologies being deployed were not originally developed for this application, and many of them have alternative uses which are potentially beneficial, or at the very least less clearly harmful to human rights. But applying these technologies to the surveillance and oppression of large groups of citizens still requires a large, intentional effort, making this as much a social and moral problem as it is a technological one.” Modern technologies, constantly being refined and developed, have brought us closer to the potential spread of totalitarian states, Dr. Mitchell says. “George Orwell’s 1984 was intended as a cautionary tale, but there have always been authoritarian regimes that have viewed it as a how-to manual. In the past, however, the manpower requirements for implementing such a system made it impractical to scale up to very large target groups. Modern technologies like automatic facial recognition and machine learning are now beginning to make widespread deployment of such systems possible.” Decreasing costs of technological surveillance systems will make their misuse even more likely, and those that employ them are justly open to criticism and opposition, Dr. Mitchell noted. “While the cost and manpower requirements are still likely too high to deploy such a system nationwide, the costs are steadily being driven down through research and development, meaning the development of a totalitarian information state is easier than ever before. It is entirely appropriate to critique governments, companies, or individuals who knowingly contribute to the construction and deployment of systems intended to oppress.” Although technology plays a key role in the Chinese attempt to oppress or eliminate targeted groups within its own borders, it is certainly not the first of its kind to do so through authoritarian surveillance, says Dr. Mitchell. “We can look at examples like Nazi Germany or Soviet East Berlin to see how this type of surveillance and suppression has been used in the past; the technological sophistication may have been less, but the risks to human dignity and freedom were broadly the same. The technology is certainly an enabling factor, but the fundamental problems presented here are not new ones. Security is important for human flourishing, but we must remember that the targets of pervasive surveillance can never feel secure; in pursuing security thoughtlessly, we can destroy it. If we are to be moral, we must consider the security of all people, not just those in a position of power,” he concluded.

3 min. read
Hurricane Season Starts June 01 – Are We Ready?   featured image

Hurricane Season Starts June 01 – Are We Ready?

It’s that time of year again … where the warm winds of summer bring us tropical storms and hurricanes. Forecasters looking at the 2019 Atlantic Hurricane Season are predicting a slower year. It looks like El Niño is currying favor and its cooling temperatures mean less frequency of storms. So far, experts expect 12 to 14 tropical cyclones this season. Of those, five to seven could become hurricanes and two to four are predicted to become major hurricanes. But as we’ve learned from the past, it takes only one storm to devastate an area. In a previous post, Michael Prietula was featured and lent his expertise to show how communities and governments need to be prepared. Michael J. Prietula (PhD, MPH) is Professor in the Goizueta Business School and a senior faculty member in Emory's Center for Neuropolicy. He is an expert in the areas of organizations is crisis and is an expert in preparedness. He is available to speak with media, simply click on his icon to arrange an interview.

Apple continues to shine atop the Forbes Most Valuable Brands List featured image

Apple continues to shine atop the Forbes Most Valuable Brands List

It’s a list that reads like the uniform of a NASCAR pit-crew. The top names and logos of some the most popular and well-known companies in the world. And this year, it’s once again Apple sitting on top of the list of Forbes World’s Most Valuable Brands. Rounding out the top 10 were also some of the heaviest hitters and most well-known names in the market.  Here’s the list.   1.    Apple 2.    Google 3.    Microsoft 4.    Amazon 5.    Facebook 6.    Coca-Cola 7.    Samsung 8.    Disney 9.    Toyota 10. McDonald’s Now building a bran in not easy. And one bad news story or misstep can taint a brand forever – just ask British Petroleum or the Weinstein Company. So, what does it take to build, maintain and preserve a brand for decades? It’s not as easy as you might think. If you’re covering or curious let one of our experts help. Professor Ryan Hamilton is a consumer psychologist, whose research investigates shopper decision making. In particular, he is interested in how brands, prices and choice architecture influence decision making at the point of purchase. Ryan is available to speak with media regarding brands and brand reputation – simply click on his icon to arrange an interview.