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Could This Be the Ultimate Way to Showcase Your Experts?

Getting more media coverage is all about helping journalists find everything they need to get their stories out on deadline. Simple right? Well, that depends. Our research shows that most media relations and comms departments are significantly resource-constrained when it comes to pitching experts. And even when you are pitching it’s a challenge. Industry research shows that 97% of pitches fail to generate coverage. The secret is to publish content that draws in journalists in a way that helps them immediately understand (within seconds) how you can help them enhance their stories with your experts. What if there was a way to get all this done in minutes? Not days. Welcome to our latest Spotlight release, designed to help you organize your expert content in the most engaging ways possible. We’ve made enhancements in 5 key areas: Create a More Engaging Design that is Optimized for Mobile Your brand’s identity matters. Our new design ensures your Spotlight Posts reflect your unique style and voice. With bolder headers, enhanced logo placements, customizable fonts, and color schemes, you can create more visually stunning posts. And unlike a lot of other websites, your pages will be beautifully optimized for mobile—which is how most journalists will see your content. Tell a More Visual Story with Images Research from HubSpot indicates that content with relevant images gets 94% more views than content without. It’s time to get more visual. With our higher image resolution plus new editing tools like text wrap and captions, you can really make your images stand out. Plus we’ve helped solve the problem of sourcing images. We’ve now added access to thousands of royalty-free stock images for your posts - it’s all covered as part of your ExpertFile subscription. Make Your Experts Really Stand Out We’ve now made it even easier to display your experts more prominently with enhanced “expert callouts,” which are specially designed to engage journalists with the key information they are looking for. And our pagination features allow you to add content that sets your experts apart. Within seconds you can add videos and images or even stylized quotes from your previous media coverage. Leverage the Latest AI Tools for Faster Content Creation We’ve turbocharged our AI writing tools using OpenAI’s latest release. Enhance your content by generating innovative story ideas and draft posts with AI. This power is all conveniently built right into our editor to save you time. Save Time with Content Repurposing Creating high-quality content takes time and effort, and we want to help you get the most out of it. With our new publishing date feature, along with our current scheduling capabilities, it is easier than ever to make use of existing content effectively. This gives it a second life as part of your expertise marketing efforts while allowing you to better connect it to your experts to drive inquiries. Clone Your Posts for Even Faster Creation. Being able to leverage that perfectly crafted post going forward quickly and easily can help you jump on opportunities as they present themselves.  With cloning you can take the layout elements and simply updated the content to highlight new experts or areas of expertise that you wish to showcase. And that's not all… You’ll still enjoy all the current benefits of "Spotlight Posts," including distribution through expertfile.com, integration into expert profiles, full SEO compliance with advanced meta and schema data, and various options for adding this valuable content to your website. Ready to elevate your expertise marketing game? Dive into these new features and watch your content—and your experts—shine brighter than ever. Want to see it in action? Check out the sample we’ve shown here, which we generated with Milwaukee School of Engineering (MSOE) to feature their experts during the Republican National Convention. We can also set you up with a customized demo showing how all this can make your experts stand out. Let us know what you think! About ExpertFile ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, our award-winning platform helps teams structure, manage and promote their expert content while our search engine features experts on over 50,000+ topics. Download our "Guide to Expertise Marketing", book a demo and more here.

Making Moms a Priority

Veronica Chandler’s north Wilmington home is her sanctuary, and it shows. From the soft instrumental music to the scent of lavender to the comfy seats that invite visitors to put up their feet, the message is clear – rest, relax, recharge. Original artwork by Veronica Chandler  In this space, Chandler celebrates her rediscovered self, and it’s a journey she shares with all who visit. Part of the cozy feeling in her home comes from the artwork that lines the walls – mostly her own paintings and drawings created over the last six years as she navigates the challenges and triumphs of motherhood and discovers new ways to care for herself and those she loves. After experiencing anxiety, panic attacks and profound depression following the birth of her daughter in 2018, Chandler sought help at the ChristianaCare Center for Women’s Emotional Wellness, where a combination of medication and therapy helped her feel healthier and reconnected. She also returned to a former passion – art. “When I started painting, I found a way of silencing my brain, of calming it down. Being able to just focus on one thing on its own let my body regulate my nervous system,” she said. “I didn’t know what was happening to me. I just felt amazing.” More than ‘baby blues’ Perinatal mood and anxiety disorders are among the most common complications that occur in pregnancy or in the first year after delivery, according to the American College of Obstetricians and Gynecologists. Although many parents experience feelings of anxiety, fatigue and sadness in the first days with a new baby, postpartum depression can occur several months after childbirth. Symptoms are often more severe and can include extreme stress. Despite increased awareness efforts in recent years, perinatal mood and anxiety disorders – including postpartum depression, which occurs in up to 20% of all births – remain underdiagnosed, untreated or undertreated, even though the health impact extends beyond the person giving birth, said Malina Spirito, Psy.D., MEd, director of the Center for Women’s Emotional Wellness. The center opened in 2013 to help patients and their loved ones understand the challenges associated with perinatal mood and anxiety disorders. Since then, the program has tripled the number of clinicians and expanded services to include inpatient and outpatient consultations, ongoing psychotherapy and psychiatric medication management. “Just because we know something is common does not mean we have to put up with it, especially because the effects will be lasting if we don’t address them,” Spirito said. “Perinatal mood disorders have an impact on the overall health of a family. When a mom feels better, the relationships they have with the people around them are better as well.” Breaking the ‘super mom’ stereotype Looking back, Chandler recognizes her struggles with sleeping and anxiety following the birth of her first child may have been signs of postpartum depression. The symptoms went away only to return after her daughter was born two years later. Veronica Chandler sought help from the ChristianaCare Center for Women’s Emotional Wellness for postpartum depression. Caring for herself helped her rediscover her love of creating art. Although overjoyed by her growing family, Chandler deeply missed her mother, who lived in her native Ecuador. Added to those challenges were longer stays in the hospital for Chandler, who had a Caesarean section birth, and for her daughter, who had some minor health issues. In the weeks after giving birth, Chandler battled dizziness caused by anemia. Though exhausted by caring for a newborn, she couldn’t sleep. She constantly felt on edge, and her skin itched without relief. Worried when her symptoms didn’t abate after three months, Chandler’s husband broached the idea of postpartum depression. For Chandler, it was a relief another person noticed something was wrong, but she was scared to think about what might be needed to get better. “I think we’re programmed by our cultures and by our beliefs to think that we need to be ‘super moms’ and give everything we have,” said Chandler, who grew up in Ecuador and moved to the United States after marrying her husband. “I was in such a fog that I didn’t know I could still shine and be happy and content. The default for so many moms is to pour until there’s nothing left.” ‘Rediscovering who I was’ Chandler sought help at the Center for Women’s Emotional Wellness and soon began taking an anti-depressant as part of her treatment. She also saw a therapist to talk about the feelings she was experiencing. “Therapy was such a big part of this whole journey of rediscovering who I was. When you talk and someone listens, you figure things out,” Chandler said. While on a trip to Arizona with a cousin, Chandler discovered kachina dolls, a Native American art form often used to provide guidance to young people and instill the connection between nature and the spirit. The intricately designed images further fueled Chandler’s reignited passion for art. That passion helped Chandler manage the additional challenges brought on by the COVID-19 pandemic when her anxiety and depression resurfaced. Using painting, sculpture and other media, she has examined her own feelings relating to motherhood, family and society. Her work has been featured internationally in Vogue and closer to home in local art galleries. “Some people like to cook, and some people like to write. Art is my creative outlet that allowed me to come back to who I am,” she said. “We all have to release that creativity in some way.” Entering care sooner While the Center for Women’s Emotional Wellness has always focused on pregnant and postpartum patients, it has grown to address mental health needs related to preconception health, including artificial reproductive technology such as in vitro fertilization, Spirito said. The center also sees patients grieving a pregnancy or neonatal loss. More people are thinking about their mental health before they give birth, said Malina Spirito, Psy.D., MEd, director of the ChristianaCare Center for Women’s Emotional Wellness. “One of the most notable observations I’ve seen over the years is that birthing people are entering care sooner. It isn’t uncommon for women to seek out consultation prior to getting pregnant about how to manage their mood disorder should they become pregnant,” said Megan O’Hara, LCSW, a behavioral health therapist with the Center for Women’s Emotional Wellness. “Patients are educating themselves now and expecting their providers to consider their mental health as well as their physical health when getting care.” Women’s mental health care also has become more accessible, said Cynthia Guy, LMSW, MSCC, a women’s health behavioral consultant with the Center for Women’s Emotional Wellness. Behavioral health services are available in every ChristianaCare women’s health practice, including virtual and in-person care. “I can be the bridge connecting the patient with the resources they need to help them manage symptoms and what they are going through,” Guy said. Filling the cup As a result of her own experiences, Chandler teaches classes to help other mothers create their own art as a means of expression. It’s a small way of helping them to fill their own cup. The woman who once hid in her own closet to hide her feelings speaks openly about mental health with the hope people will lose their preconceived ideas about depression and anxiety. “I am so thankful for the journey and the many people I’ve met that have postpartum depression,” she said. “When we talk about what makes the best moms, I think the best mom is a healthy mom who is in balance and harmony.”

Covering the latest in Venezuela?

The history of Venezuelan politics is a compelling narrative that reflects the dynamic interplay of power, ideology, and social change in Latin America. This topic is particularly newsworthy due to its relevance in understanding current global geopolitical shifts, the rise and fall of political regimes, and the enduring struggle for democracy and human rights. Venezuela's political history offers insights into the impacts of oil wealth, populism, and international interventions, making it a rich subject for journalistic exploration. Key story angles for journalists could include: The Rise of Populism: Exploring the emergence and impact of populist leaders in Venezuelan history, particularly focusing on Hugo Chávez's Bolivarian Revolution. Economic Boom and Bust: Analyzing the role of oil wealth in shaping Venezuela's political landscape, from periods of prosperity to economic crises. Human Rights and Social Movements: Investigating the human rights situation in Venezuela, including the struggles of political dissidents, social activists, and the general population. International Relations and Influence: Examining Venezuela's foreign policy, its alliances, and the impact of international sanctions and interventions on its political stability. Democratic Erosion and Authoritarianism: Tracing the decline of democratic institutions and the rise of authoritarian practices in Venezuela, highlighting key turning points and figures. Future Prospects and Reform: Featuring expert analysis on the potential paths forward for Venezuela, including political reforms, economic recovery plans, and the role of the international community. By delving into these aspects, journalists can provide a comprehensive and nuanced understanding of Venezuelan politics, offering readers diverse perspectives and in-depth coverage of a nation at the crossroads of significant historical and contemporary challenges. Connect with an expert if you need to know more about the History of Venezuelan Politics: To search our full list of experts visit www.expertfile.com Photo credit: Micho

Covering the race for the White House? Georgia Southern's presidency expert can help

It has been far from a quiet summer on the American political scene. Each day seems to bring a different twist of turn for both parties seeking to claim power in the upcoming November elections. And if you're covering - Georgia Southern University political science professor Joshua Kennedy, Ph.D., is here to help with any question you may have, angle you're looking to explore or simply be a reliable, informed and objective source for your stories. Kennedy's principal area of study and teaching is in American politics, with a more particular focus on the presidency and the federal bureaucracy. His research has appeared in such outlets as American Politics Research, Research and Politics and Presidential Studies Quarterly, and he is a renowned expert for local, regional and national media when it comes to the American presidency. So if you have a story to file between now and November 05 - simply click on Joshua Kennedy's icon now to arrange an interview today.

Sport and Study: Villanova University Faculty Offer Academic Lens to Paris Olympics Storylines

All eyes are on Paris: more than 10,000 athletes from 206 nations are set to compete in the Games of the XXXIII Olympiad, the third Olympics in the City of Love and the first since 1924. Below, Villanova University faculty members provide their academic expertise on the unique storylines and narratives already taking place as Paris 2024 gets underway. Portraying a National Image in the Opening Ceremony Étienne Achille, PhD Director of French and Francophone Studies After months of speculation, the daily Le Parisien has officially confirmed that renowned French-Malian singer Aya Nakamura will lend her vocals to an opening ceremony featuring an iconic backdrop steeped in history. “Nakamura is the most-streamed Francophone singer in the world, embodying France’s culture on a global stage, and she’ll be paying homage to one of the most cherished representatives of the chanson française,” said Dr. Achille, referring to reports she will sing one of beloved French crooner Charles Aznavour’s greatest hits. According to Dr. Achille, the pop star’s presence is significant and symbolic. “A performer, or even a flagbearer, can easily become the face of a global event like the Olympics,” he said. The details of the setting for the ceremony – in the heart of Paris, along the Seine – are just as intentionally symbolic. “Not only will this be the first opening ceremony to take place entirely outside of a stadium; its location along the river and the fact the delegations will be on boats are key. “It represents movement and connection to the world,” Dr. Achille said. “And Nakamura’s performance projects the image of a modern, multi-ethnic nation building on tradition while proudly marching into the future.” Swimming in the Seine: Safe or Not? Metin Duran, PhD Professor of Civil and Environmental Engineering It is, perhaps, the most-asked question of the last few weeks. Is the Seine River, set to host multiple swimming events, safe? The river has been illegal to swim in for a century due to the presence of harmful bacteria such as E. Coli, and recent testing has reaffirmed this concern. The Seine, which had undergone an expensive cleaning to mitigate this issue, received the endorsement of Paris Mayor Ann Hidalgo, who personally took a dip in the water herself to attest to its safety. The stunt did little to convince experts such as Dr. Duran, who studies wastewater, to abandon concern about the potential health risks of athletes being exposed to pathogens in the water. “When we have fecal pollution, there is a high likelihood of pathogens being present,” Dr. Duran said. “Those could be viral, like a norovirus, or protozoan. “If you’re swimming in that water, you run the risk of ingesting it. Once you ingest that polluted water, you’re likely to contract some of those disease-causing pathogens. Ingesting this water doesn’t mean you’re necessarily going to get sick, but based on the number of people in a big city like Paris, there is a very high likelihood of some of these pathogens existing now in the river.” Accommodations for Breastfeeding Athletes Sunny Hallowell, PhD, APRN, PPCNP-BC Associate Professor of Nursing The IOC and Paris 2024 Organizing Committee is providing support to all breastfeeding athletes competing in the Games. A few national governing bodies, like the French Olympic Committee, are going a step further and offering hotel rooms near the Village for their country’s breastfeeding athletes to share with their children and spouses. “A few decades ago, the idea of a female athlete who also wanted to breastfeed their child was so taboo it may have prevented an athlete from competing,” said Dr. Hallowell. “Now, many female athletes who choose to breastfeed their newborns or toddlers conceptualize breastfeeding as another normal function of their remarkably athletic bodies.” Accommodation for breastfeeding athletes and increased awareness are needed more than ever. Dr. Hallowell notes that in addition to changing views on breastfeeding, the needs for such accommodations are increasing as the age of peak athletic performance also increases. “Advances in sports nutrition, wellness and lifestyle have extended the longevity and performance of many athletes into adulthood,” she said. And while some athletes with rigorous training regimens might feel “frustrated incorporating breastfeeding into the routine,” Dr. Hallowell says that for others, “breastfeeding provides both physical and socio-emotional benefits for the mother and the infant that allow the athlete to focus on the job of competition.” Protecting Against the Parisian Heat Ruth McDermott-Levy, PhD, MPH, RN, FAAN Professor of Nursing The potential for extreme heat in Paris has been a topic of concern for athletes and organizers, prompting certain outdoor events to be proactively scheduled at times to avoid the day’s worst heat. Current forecasts predict temperatures in the 90s for several days early on in the Games, which could be exacerbated by Paris’ reputation as an urban heat island, unable to cool due to lack of green space and building density. Dr. McDermott-Levy says the athletes are inherently vulnerable, because “the added stress of physical exertion during their events puts them at greater risk of heat-related illness.” But she also notes that many of the athletes have likely undergone pre-competition training in extreme heat conditions to acclimate and will have trainers and health professionals monitoring them frequently. “The group of concern are the workers at the stadiums, outdoor workers and spectators who are there to enjoy or work at the events and may have had little to no acclimation,” Dr. McDermott-Levy said. “They need to follow local instructions and take frequent breaks from the heat, seek shade and maintain hydration by avoiding alcohol and sugary drinks and drinking water.” How Nature Can Inspire Future Use of Olympic Infrastructure Alyssa Stark, PhD Assistant Professor of Biology Gone, hopefully, are the days of abandoned Olympic Villages and venues, overrun with weeds and rendered useless soon after the Games conclude. The IOC’s commitment to sustainability has been transparently relayed ahead of the 2024 Games, featuring a robust range of initiatives and programs. Dr. Stark is particularly interested in one aspect of ensuring a sustainable Olympics. “How will the structures, materials and systems they developed for the Olympics be re-used, re-shaped or re-worked afterward?” she posed. “This could include re-using buildings to larger scale or re-working transportation systems set in place for the Games that could then integrate into day-to-day life post Olympics.” At the root of her interest is the concept of biomimicry. “A lot of the way we think about designing, if we’re using this biomimicry lens, is how do we learn from nature to solve problems that we have in a sustainable way, keeping in mind the environment we are in?” Dr. Stark said. In this case, consider how something like a dwelling of a living creature might be repurposed to fit the needs of another creature, or serve another natural purpose, without harming the ecosystem. Could that inspire a way to re-use the Olympic infrastructure? “There are a ton of examples of [biomimicry] being used and working in products,” Dr. Stark said. “But I would say the next step is looking at the social levels of these big ecosystems – building architecture, city planning, flow of information and, in this instance, repurposing what was created for the Olympics.” Paris Could Be a Transportation Model for Major City Events in the United States Arash Tavakoli, PhD Professor of Civil and Environmental Engineering Paris has invested 250 million Euro the last several years to transform the city to a 100% cycling city, making it one of the most bike-friendly municipalities in the world. Currently, more trips are being made by bicycles in Paris than by cars (11% vs. 4%), a trend that has permeated to the surrounding suburbs as well. With an influx of travelers in Paris for the Games, Dr. Tavakoli, an expert in human transportation, said, “The Olympics will be a test for how well these kinds of systems respond to high fluctuations in the population as compared to vehicle-centric systems.” While Paris is thousands of miles away from the United States, how bicycle, pedestrian and vehicle systems work during the Games could provide helpful insight ahead of major events in American cities. “With the World Cup coming to the U.S. in a few years, it will be interesting to compare [Paris] with how our own system responds to people’s needs,” Dr. Tavakoli said. “Not just based on traffic data and congestion, but also considering factors like how comfortable the transportation system is, how much it affects our well-being and how much it attracts a nonresident to enjoy the U.S. when their only option, for the most part, is a vehicle.”

Expert Q&A: Ralph Carter Speaks on the Politics of the Olympic Games

The 2024 Summer Olympics in France are a celebratory time for many – including a record nine Horned Frogs competing – but the Games are against the backdrop of dynamic circumstances throughout the globe. TCU News spoke to Ralph Carter, Piper Professor of political science, about viewing the Olympics through the lens of current affairs. Q: Between the Russia/Ukraine conflict, the Israel/Palestine conflict and more, the Olympics are occurring during a tumultuous time in our world. Would you share your observations on that as a political scientist?  The Olympics always take place against a backdrop of international politics. They often generate a surge in nationalism on the part of participating countries. There could be demonstrations for or against certain countries or their athletes that get the attention of the media, but the conflicts currently underway in the world will be largely unaffected.  Q: This is not new. Do any other Games stick out in your mind that occurred during disruption?  The 1980 Olympics were held in Moscow less than a year after the Soviet Union’s invasion of Afghanistan. As a result, many countries boycotted participating in those games, including the United States. Ultimately, 67 countries chose not to participate in 1980. In retaliation, the Soviet Union boycotted the 1984 Olympics held in Los Angeles along with a handful of pro-Soviet or anti-US countries. Nonetheless, 140 countries participated in 1984, making it the largest number of participating countries up to that point. Q: Do you feel the Olympic Games happening during times like these helps or hurts? Do you feel it brings a respite or instead makes things more uncomfortable?  It magnifies both the good and bad emotions that arise with heightened nationalism. However, this is usually short-lived, and relationships return to their prior state pretty quickly. Q: For years the Olympics have looked past differences in governments, societies, politics, even human rights. From a historical and political standpoint, what do you think the impact of the Games has been?  The Olympics are a mirror of current realities in international politics. The fact that in 1936 four Olympic gold medals were won in Berlin by a Black American – Jesse Owens – did not change Adolf Hitler’s racism. The 1980 boycott of the Moscow games did not result in a Soviet withdrawal from Afghanistan. In short, the Olympics have minimal impact on global politics, if that.   Q: Anything else you would like to add?  In the past, many countries have gone on spending sprees to host an Olympics, building arenas and sporting facilities, “Olympic villages” of apartments, etc. Many of those countries have failed to recoup any meaningful return on their investments. Oftentimes, those facilities fall into disrepair and lead one to wonder how those financial resources could be better invested for the people of that country. Only a limited number of countries have the in-place sporting facilities and hospitality infrastructure to host such events. It’s long past time, in my opinion, for there to be some changes in the decision-making process regarding host countries. Ralph Carter is available to speak with media about the upcoming Olympic Games - simply click on his icon now to arrange an interview today.

ExpertSpotlight: History of the Ancient Olympics

The Ancient Olympics, originating in Olympia, Greece, over 2,700 years ago, hold profound significance not only as a cornerstone of ancient Greek culture but also as a foundation for the modern Olympic Games. This topic matters to the public because it provides insights into the origins of organized sports, the cultural values of ancient civilizations, and the historical continuity that connects past traditions to contemporary global events. Understanding the history of the Ancient Olympics offers a unique perspective on the evolution of sportsmanship, competition, and international unity. Key story angles for journalists could include: Origins and Cultural Significance: Exploring the roots of the Ancient Olympics, their role in Greek society, and the religious and cultural rituals that accompanied the games. Athletic Events and Competitors: Delving into the various sports and athletic competitions that were part of the Ancient Olympics, and highlighting notable athletes and their achievements. Political and Social Impact: Investigating how the Ancient Olympics influenced political dynamics and social structures within ancient Greece, including the games' role in fostering unity and diplomacy among city-states. Religious and Mythological Connections: Examining the religious significance of the games, including their dedication to Zeus and the mythological stories associated with Olympia and the origins of the games. Legacy and Evolution: Analyzing how the traditions and values of the Ancient Olympics have shaped the modern Olympic movement, including the continuity and changes over millennia. Archaeological Discoveries: Reporting on recent archaeological findings and research that shed new light on the Ancient Olympics, including discoveries of artifacts, structures, and inscriptions. By focusing on the history of the Ancient Olympics, journalists can provide the public with a richer understanding of how these early games laid the groundwork for modern sporting events, offering diverse and compelling angles for coverage. Connect with an expert about the History of the Ancient Olympics: To search our full list of experts visit www.expertfile.com Photo credit: Chris Karidis

Can political polarization threaten American democracy?

Partisan hostility in the United States is at a fever pitch and is a dominant theme in the 2024 election cycle. But how much does it matter to everyday life in America? What is really at stake? James Druckman, a professor of political science at the University of Rochester who is widely considered one of the country's foremost experts on political polarization and its impact on American democracy, is poised to answer those questions and back up his conclusions with data.  His latest book, Partisan Hostility and American Democracy: Explaining Political Divisions and When They Matter, outlines the potential consequences of extreme partisan animus by distilling empirical evidence gathered between 2019 and 2021. The upshot? Partisan hostility alone is unlikely to lead to the collapse of American democracy. But it nonetheless has a deleterious effect on democracy and could erode democratic institutions and functioning over time. In the end, the book concludes, American democracy hinges more on how political leaders respond to the polarization than the polarization itself.  Druckman has been cited by The New York Times columnist Thomas Edsall as among the political scientists in the country "working on getting us to hate one another less." 

What is an Open Convention?

In the ever-evolving landscape of American politics, the concept of an open convention stands as a pivotal event that can reshape the trajectory of a presidential election. This topic is particularly newsworthy because it signifies a departure from the traditional, predetermined nominating processes, opening up a dynamic and potentially unpredictable political battleground. Understanding an open convention is crucial for the public as it underscores the democratic principles of debate, decision-making, and party unity, or lack thereof. The implications of an open convention extend to voter engagement, party strategies, and the broader political discourse. Key story angles for journalists could include: Historical Context and Precedents: Exploring past instances of open conventions in American history, their outcomes, and how they have influenced subsequent elections. Mechanics and Process: Detailing how an open convention operates, the rules and procedures involved, and the roles of delegates and party officials. Political Strategy and Maneuvering: Analyzing the strategies employed by candidates and their campaigns during an open convention, including coalition-building, negotiations, and power plays. Impact on Voter Perception: Investigating how an open convention affects public opinion, voter trust, and engagement with the political process. Potential Outcomes and Scenarios: Examining the possible scenarios that can emerge from an open convention, including contested nominations, brokered deals, and unexpected candidacies. Expert Insights and Analysis: Featuring commentary and analysis from political scientists, historians, and party insiders on the significance and implications of an open convention. By focusing on the intricacies and potential ramifications of an open convention, journalists can provide the public with a comprehensive understanding of this critical aspect of the American political system, offering diverse and compelling angles for coverage. Connect with an expert if you need to know more about Open Conventions: To search our full list of experts visit www.expertfile.com Photo credit: PBS Learning Media

Can the Olympics Help Americans Forget Politics (at Least for 16 Days)?

Americans are divided on a multitude of different issues, but could the Olympic Games unite the country – at least for the duration of an Olympiad? A Baylor University sports marketing and branding expert says yes, the Olympics can help bring people together even when it’s hard for them to agree about anything else. In his latest Forbes Sports Money column, Baylor University sports marketing and branding expert Kirk Wakefield, Ph.D., executive director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program at Baylor’s Hankamer School of Business, analyzed a July 8 national population poll that asked Americans questions about politics but also included the Steen Happiness Index (SHI). The 20-item happiness index provides a series of statements for participants to read and choose the one from each group that describes their state at that moment. Happiness items focus on three types of happy lives: the pleasant life (experiencing and savoring pleasures), the engaged life (losing the self in engaging activities) and the meaningful life (participating in meaningful activities). Are people happier when watching the Olympics? “Happy people follow the Olympics and people who follow the Olympics are happy people,” Wakefield wrote. The higher people scored on the happiness index, the more likely they are to: Watch at least some of the Olympics (49.75%) Root for the U.S. to win (31.8%) Follow the results of the Olympics (28.1%) Read stories about athletes in the Olympics (19.6%) Will talk with others about the Olympics events (18.7%) “Controlling for age, gender, income, education, race and marital status, Americans who follow the Olympics in one, two, or three of these ways are somewhat more happy people (+4% on the SHI). But those who follow the Olympics in four or all five of these ways are significantly happier people (+10% on the SHI),” Wakefield wrote. Who is happiest when the Olympics are on? The happiest? Those would be the Americans who love to talk about the Olympics with others while also cheering for U.S. athletes to win. In fact, they are about 14% happier than those who don’t follow the Olympics, according to the SHI. “Perhaps best of all, people of all political leaning and presidential preferences are equally likely to follow the Olympics. No matter the party, people can party together in unity following the Olympics,” Wakefield wrote. “Maybe we can’t forget politics. But we can give it a break to watch the Olympics.” ABOUT KIRK WAKEFIELD, PH.D. Kirk Wakefield, Ph.D., is The Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program in the Hankamer School of Business. The author of Team Sports Marketing and founder of Wakefield Research Partners, Wakefield has conducted fan research on partnerships, pricing, promotions, sportscape, service, and anything else that explains why fans do what they do in nearly every venue in sports, including the NBA, NFL, MLB, MLS, NHL and NASCAR. His scholarly works appear in a breadth of journals: Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Advertising, Journal of Advertising Research and Journal of Sport Management, among others. Wakefield is a regular contributor to Sports Money on Forbes.com. ABOUT THE CURB CENTER FOR SALES STRATEGY IN SPORTS AND ENTERTAINMENT (S3E) The Center for Sales Strategy in Sports and Entertainment (S3E) at Baylor University is the only program in the U.S. focused on generating revenue for sports. S3E graduates have career opportunities in sales, digital marketing or business analytics for major league teams, university athletics, corporations and agencies. Baylor is the only university combining learning with practice in partnership with the Athletics Department to prepare graduates for careers in the business of sports. The S3E program is unique in vision, values, mission and culture to transform the business of sports and entertainment. Consistent with the Christian mission and purpose of Baylor University, we prepare passionate servant leaders to positively influence lives in places people go to play or watch others play.