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In the crowded landscape of "experts," establishing a leading Thought Leadership program that gets your team noticed requires showcasing your organization's expertise on your website in a flexible, customizable, and SEO-compliant manner. As the demand for dynamic content and seamless integration grows, having various options to display your expert content can significantly enhance your online presence. At ExpertFile, we believe that embracing flexibility allows you to cater to different needs, preferences, and technical setups, ensuring your expert content is accessible, engaging, and easily manageable. In this post, we will explore the benefits of flexible integration options when profiling your organization's expertise, focusing on three key solutions: Customizable Embeds, WordPress Plugins, and RESTful API. The Power of Choice: Why Flexibility Matters Flexibility in integration options empowers organizations to tailor their online presence according to their unique needs. Whether you are a small business with limited technical resources or a large enterprise with a complex marketing stack, having a range of integration choices allows you to adapt and optimize your expert content for maximum impact. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive and time-consuming integrations and development. At best, this results in sub-par integrations that fail to leverage your experts' insights effectively. At worst, your Thought Leadership program is abandoned before it even starts. Flexible solutions not only simplify the integration process but also enhance the user experience, improve SEO performance, and enable seamless connectivity with existing tools. These options also provide the flexibility to move your expert content quickly and easily to a new CMS if you decide to make broader changes to your website. Let's delve into the specific benefits and features of Customizable Embeds, the WordPress Plugin, and the RESTful API. 1 | Customizable Embeds: Effortless Integration for Any CMS Customizable Embeds provide a seamless and efficient way to integrate expert profiles into your website, no matter what content management system (CMS) you use. With our intuitive embed builder technology, creating custom integrations is as simple as a few clicks, eliminating the need for extensive IT support. This solution is perfect for organizations looking for a quick and hassle-free method to showcase their expertise. Key benefits include: Ease of Use: Embeds created using an Embed Builder guides you through the process of creating custom embeds, making it accessible to users of all technical skill levels. Whether you're a marketing professional or a web developer, you can effortlessly integrate expert content into your website. Versatility: Customizable Embeds work seamlessly with any CMS, ensuring that your expert content is displayed consistently across different platforms. This flexibility allows you to maintain a cohesive online presence without the need for extensive reconfiguration. Quick Implementation: With no heavy lifting or IT support required, you can quickly integrate expert profiles into your website, saving time and resources. This speed and efficiency are particularly beneficial for organizations with limited technical capabilities. ExpertFile Feature: Embed Builder: The ExpertFile Embed Builder provides an intuitive interface for creating custom integrations, enabling users to test drive the embed options and see real-time results. This hands-on step-by-step approach ensures that your expert content is displayed exactly as desired, generating an optimal user experience. Ask us about getting access to the Embed Builder View live Embed Integrations (University of Delaware, & Aston University) 2 | WordPress Plugin: SEO-Friendly and Visually Appealing For organizations using WordPress, the a WordPress Plugin offers a seamless and SEO-friendly solution to integrate expert content into your website. A plugin can provide users with an easy way to add valuable expert content to any WordPress site, ensuring a beautiful and modern presentation and is an easy to understand concept given the wide variety of plug-ins available today. Key benefits include: SEO Enhancement: The WordPress Plugin is optimized for search engines, helping your expert profiles rank higher in search results. By leveraging SEO best practices, you can increase the visibility of your expert content and attract more organic traffic to your website. Customizable Design: The plugin offers customizable design options, allowing you to match the appearance of your expert profiles with the overall look and feel of your website. This consistency in design enhances the aesthetic appeal and professionalism of your site. User-Friendly Integration: With an easy-to-use interface, the WordPress Plugin simplifies the process of adding expert profiles to your website. This user-friendly approach ensures that even non-technical users can manage and update expert content with ease. ExpertFile Feature: WordPress Plugin: The ExpertFile WordPress Plugin provides a straightforward and efficient way to integrate expert profiles into any WordPress site. With customizable, modern design options, you can ensure that your expert content is a beautiful addition to your website, enhancing both aesthetics and functionality all packaged in a common understandable plug-in form. View ExpertFile in the WordPress Plugin Store View live WordPress Integrations (Florida Institute of Technology & NJIT) 3 | RESTful API: Ultimate Control and Customization For organizations seeking complete customization and control over their expert content, access to RESTful API is the ideal solution. This powerful tool enables you to integrate expert profiles into your existing marketing stack, allowing seamless connectivity with CRM systems, CMS platforms, and other tools. Key benefits include: Complete Customization: The RESTful API gives you full control over how and where your expert content is displayed, enabling you to create a tailored and unique presentation. This level of customization ensures that your expert profiles align perfectly with your brand and marketing strategy. Seamless Integration: By connecting with existing tools in your marketing stack, such as CRM or CMS platforms, the RESTful API streamlines the process of managing and displaying expert content. This seamless integration enhances efficiency and ensures that your expert profiles are always up-to-date. Scalability: The API is designed to handle large volumes of data, making it suitable for organizations of all sizes. Whether you have a few expert profiles or hundreds, the RESTful API can accommodate your needs, providing a scalable solution for displaying expert content. ExpertFile Feature: API: The ExpertFile RESTful API offers unparalleled flexibility and control, allowing you to integrate expert profiles into your existing marketing stack. By providing easy connectivity with tools such as your CRM or CMS, the API ensures that your expert content is displayed exactly as desired, enhancing both functionality and user experience. Developers: Access detailed documentation View live API Integration (Vanderbilt University) Conclusion: Embrace Flexibility & Future Proof Your Integration In conclusion, the ability to flexibly integrate expert content into your website is essential for showcasing your organization's expertise in a dynamic and engaging manner. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive, time-consuming integrations and development that make integration less likely and result in sub-par presentations. By not leveraging your experts and their insights in the best way possible, you miss out on significant opportunities to enhance your online presence. Whether you opt for Customizable Embeds, a WordPress Plugin, or the RESTful API, each solution offers unique benefits that cater to different needs and technical setups. By embracing these flexible integration options, you can enhance your online presence, improve SEO performance, and ensure seamless connectivity with existing tools. To learn more about how ExpertFile can help you profile your organization's expertise with flexibility and ease, visit our website and explore the various integration solutions available. For more information on promoting your thought leadership through the power of "Expertise Marketing" download our free guide.
#Experts on History: Charles Lindbergh's First Solo Nonstop Transatlantic Flight
Today marks Charles Lindbergh's historic achievement of completing the first solo nonstop transatlantic flight stands as a monumental milestone in aviation history. This event matters to the public as it symbolizes the triumph of human ingenuity, determination, and the spirit of exploration. Lindbergh's daring journey from New York to Paris not only revolutionized air travel but also bridged continents, bringing the world closer together. Journalists can explore various story angles that highlight the enduring impact of this feat: The technological advancements and challenges of early aviation Personal accounts and experiences of Charles Lindbergh during the flight The cultural and social impact of Lindbergh's flight on both sides of the Atlantic How Lindbergh's achievement influenced future developments in aviation and global travel Commemorative events and legacy preservation efforts related to the flight Reflections on the pioneering spirit and its relevance to contemporary innovations in travel and exploration As we celebrate the anniversary of Charles Lindbergh's groundbreaking flight, journalists have the opportunity to delve into these rich narratives, uncovering the profound significance of this historic journey and its lasting influence on the world. Connect with an Expert about the History of Aviation: Micki McElya, Ph.D. Professor of History · University of Connecticut Ryan Paul Assistant Professor of History and Director of A.P.E.X. · Southern Utah University Fabrizio Poli Founder · Orville Aviation Patrick Jung, Ph.D. Professor · Milwaukee School of Engineering To search our full list of experts visit www.expertfile.com Photo Credit: The National Photo Company Collection, Washington, D.C
This day in history: May 16 Notification - Mao's Official Justification for the Cultural Revolution
The release of the May 16 Notification marks a significant moment in history, offering insights into Mao Zedong's rationale behind the Cultural Revolution in China. This event matters to the public as it provides a glimpse into a tumultuous period that profoundly shaped the country's political, social, and cultural landscape. As journalists consider coverage of this historical document, there are several compelling story angles to explore, appealing to a broad audience: The historical context and significance of the May 16 Notification in the context of the Cultural Revolution Analysis of Mao Zedong's motivations and objectives for launching the Cultural Revolution Personal narratives and experiences of individuals impacted by the Cultural Revolution The legacy and ongoing repercussions of the Cultural Revolution on contemporary Chinese society Reactions and interpretations of the May 16 Notification from historians and scholars Comparisons between Mao's vision for the Cultural Revolution and its actual outcomes As we reflect on the release of the May 16 Notification, journalists have an opportunity to delve into these complex narratives, shedding light on a pivotal chapter in China's history and its enduring ramifications. Connect with an Expert about China and the May 16 Notification : Wang Feng Professor of Sociology · UC Irvine Xuefei Ren Associate Professor · Michigan State University Linjie Chou Zanadu Founder of Global Foundation for Culture and Peace · Linjie Chou Zanadu Carrie Liu Currier Associate Professor and Department Chair · Texas Christian University To search our full list of experts visit www.expertfile.com Photo Credit: shark ovski
Career advice: Expert provides tips for acing job interviews
Later this month, a whole new class of graduating seniors will hit the job market. University of Delaware career expert Jill Gugino Panté has advice for them and others seeking employment that can help boost confidence and chances for success when entering job interviews. Panté, director of the Lerner Career Services Center in UD's Lerner College of Business & Economics, provided the following tips: Hand write your answers to common interview questions. Research shows that people have a better chance of remembering information if it’s handwritten. So, rather than typing answers out on your computer, grab an “interview prep” notebook and start writing down your stories to have a better chance of remembering them when it comes time to interview. Practice saying your answers out loud. Written communication is very different from verbal communication. Once you have your answers written down, practice them out loud. This allows you to warm up your voice and get used to talking about yourself out loud. You can do this alone in a room or with a trusted friend who will give you honest feedback. Fan out notes around your screen. Now that most interviews have moved to a virtual format, take advantage of having some extra help. Put post it notes around your screen instead of in a notebook at your side so your eyes and attention stay toward the camera. Exercise beforehand. Of course, you don’t want to run a marathon right before your interview, but you can do some quick exercises to get your blood and endorphins pumping which can have a positive effect on the body and mind. I personally like to dance to an upbeat song that triggers happy memories. To set up an interview with Panté, visit her profile and click on the "contact button." This will send a message directly to her.
Aston University hosts event to foster innovation in crisis and disaster research
The two-day conference brought together academics and policy experts Its aim was to strengthen crisis and disaster research cooperation between institutions in Taiwan and Nepal with Hounslow Borough Council and Birmingham City Council The event laid the groundwork for ongoing cooperation and knowledge exchange in disaster management. Aston University has welcomed a delegation of global disaster management experts to a two-day conference aimed at fostering collaboration and innovation in crisis and disaster research. The event held at Conference Aston from 12 to 14 May 2024 brought together leading academics, policy experts and industry professionals, with a particular focus on strengthening cooperation between institutions in Taiwan and Nepal together with Hounslow Borough Council and Birmingham City Council. Since mid-2019, a concerted effort has been underway to harness innovative technologies for geoclimatic hazards monitoring in Nepal, the Philippines and Bhutan. Supported by the National Science and Technology Center for Disaster Reduction in Taiwan, this initiative has seen meaningful partnerships between British and Taiwanese stakeholders, driving advancements in real-time data capture for earthquake activity, rainfall patterns and wind dynamics crucial for effective crisis and disaster governance. Dr Komal Aryal, a lecturer in crisis and disaster management at Aston University, said: “I was wonderful to welcome such esteemed experts and colleagues to campus for this important event. “Sharing success stories and addressing implementation challenges to emerging technologies in local crisis and disaster management is vital in strengthening digital research infrastructure and networks at the grassroots level in countries like Nepal, Bhutan, the Philippines and other Himalayan regions. “The event served as a nexus for fostering partnerships among academia, policymakers, industries, emergency services and humanitarian volunteers across the UK, Nepal and Taiwan. “These collaborations are essential for driving impactful solutions and strategies in disaster management.” Professor Zoe Radnor, Pro-Vice-Chancellor and Executive Dean of the College of Business and Social Sciences at Aston University, said: “I’d like to thank everyone who attended this important event around disaster management. “It was wonderful to see the renewed commitment to enhancing crisis and disaster research cooperation which are integral to developing comprehensive and sustainable disaster response frameworks. “I am delighted to see draft plans produced for future joint collaborative activities, laying the groundwork for ongoing cooperation and knowledge exchange in disaster management.” Rev. Weilien Lin, programme secretary, Church and Society Committee, the Presbyterian Church in Taiwan, said: “This conference marks a significant step forward in our collective efforts to enhance global resilience to disasters. “By bringing together diverse expertise and fostering meaningful partnerships, we are better equipped to address the complex challenges posed by natural and man-made crises.” Professor Yie-Ru, from Chiu Tzu Chi University, Taiwan, said: “Aston University and Tzu Chi universities have entered into a Memorandum of Understanding (MoU) to collaborate more closely in addressing disaster and crisis management studies not only in Taiwan and the United Kingdom but also abroad. “This partnership marks a significant step forward in our shared commitment to enhancing global preparedness and response to emergencies, fostering cooperation and knowledge exchange across borders.” Mayor Narulal Chaudhary, general secretary of Municipal Association of Nepal elected mayor of Ghorahi Sub Metropolitan City, said: “This relationship with Aston University stands as a testament to how collaboration can foster disaster resilience and fortify crisis management efforts, especially in regions like the Himalayas in South Asia where vulnerability to natural disasters like earthquakes is significant. “As someone elected as the mayor of Ghorahi Sub Metropolitan City, a region highly susceptible to earthquakes, I believe that such collaborations are crucial in equipping communities with the knowledge and resources needed to mitigate risks and respond effectively in times of crises.”
MEDIA RELEASE: CAA Manitoba Urges Drivers to Slow Down and Move Over
A recent study conducted by CAA Manitoba revealed a knowledge gap in how drivers understand and comply with Slow Down Move Over (SDMO) laws. According to the study, 85 per cent of drivers claim they are aware of the SDMO law – however, only 41 per cent have a clear understanding of its definition. The survey also found that a third of drivers (30 per cent) confuse the SDMO law with the one that requires drivers to give emergency vehicles the right of way and clear passage when stopped on the side of the road. “This data shows us that there is a big divide and misunderstanding between the law in theory and the law in practice,” says Ewald Friesen, manager of government and community relations CAA Manitoba. “Lack of understanding of the Slow Down Move Over law poses a significant safety risk for tow truck operators and emergency vehicles on the province's roads." To help keep tow operators safe, CAA Manitoba is using National Slow Down Move Over Day to remind drivers of the law, its purpose and penalties for non-compliance. On May 14, all CAA Clubs across Canada are coordinating a National Slow Down Move Over Day, part of a broader campaign to remind motorists to be mindful and cautious around truck operators assisting others on the roadside. Across North America, more than 100 tow truck drivers have been killed in the last decade after being struck by oncoming traffic while helping stranded motorists with flat tires, breakdowns, and collisions. Given the lack of data collection on these types of deaths, this number is very conservative. Add to that the significant number of injuries and near misses demonstrates just how important it is to educate the public about the Slow Down Move Over law. “Tow truck operators face a high risk of injury when on the side of the road or in a live lane helping stranded drivers. “These are real people with friends, families and loved ones,” says Friesen. “CAA Manitoba will always advocate for their safety to create safer roads across Manitoba for everyone, including those working alongside it.” In Manitoba, the SDMO law requires drivers to slow down when a vehicle is working along the roadside. If the posted speed limit is less than 80 km/h, drivers are required to slow down to 40 km/h. If the posted speed limit is 80 km/h or higher, drivers are required to slow down to 60 km/h. Drivers are not as concerned for the safety of tow truck operators as they should be. The survey also found that when compared to other types of emergency vehicles, Manitoban drivers tend to slow down less for tow truck operators. While motorists say they will reduce their speed and fully change lanes when they encounter emergency vehicles like police (95 per cent), ambulances (93 per cent) and fire trucks (89 per cent) only 70 per cent will slow down and move over for a tow operator. “Everyone deserves a safe place to work, including tow truck operators who are working in extremely unsafe conditions, "says Friesen. “ CAA Manitoba will continue to educate the public on road safety, and bring awareness to the laws that have been put in place to protect tow operators along with other emergency roadside assistance.” CAA Manitoba is encouraging motorists to get informed on the laws put in place to protect tow operators and other emergency roadside assistance on National Slow Down, Move Over Day. To learn more about Slow Down, Move Over, visit: https://www.caamanitoba.com/advocacy/government-relations/slow-down DIG Insights conducted an online survey on behalf of CAA Manitoba between October 26th –November 6th, 2023, of 758 Manitoba drivers aged 18-75 years. Based on the sample size and the confidence level (95 per cent), the margin of error for this study was +/- 3 per cent
STORY: CAA Clubs Across Canada join forces on National Slow Down Move Over Day
Every year, CAA clubs across Canada mark the second Tuesday of May as National Slow Down Move Over Day. This year, National Slow Down Move Over Day is on May 14, 2024. To help keep tow operators safe, CAA South Central Ontario is highlighting the importance of National Slow Down Move Over Day. Everyone deserves a safe place to work including tow truck drivers who are working in unsafe conditions. According to a recent CAA survey of 1,516 Ontario drivers, while almost all drivers comply with Ontario’s slow down move over law, nearly half admit to not slowing down and moving over for tow trucks because they were not aware they had to. As we approach the summer driving season, it is important for drivers to slow down and move over when approaching a roadside emergency rescue. By doing so, we can help protect the lives of those who work on our roads and highways and make our roads safer for everyone. In Ontario, the SDMO law requires drivers to slow down, and if there is space and it's safe, move over one lane when approaching a stopped emergency vehicle, including tow trucks, with flashing lights. Fines could range from $400 to $2,000 and three demerit points if convicted and possible suspension of driver's licence for up to two years. As a longtime advocate of road safety, CAA has been pushing for safer roads for everyone. Learn more about CAA SDMO efforts here: https://www.caasco.com/advocacy/road-safety/slow-down-move-over
The anniversary of the State of Israel's declaration of independence holds profound significance, symbolizing the realization of a long-held dream for the Jewish people and reshaping the geopolitical landscape of the Middle East. This event matters to the public as it commemorates the birth of a nation and underscores enduring themes of identity, self-determination, and resilience. As journalists consider coverage of this milestone, there are several compelling story angles to explore, appealing to a broad audience: The historical context and significance of Israel's declaration of independence Personal narratives and experiences of individuals involved in the establishment of the state Political and diplomatic implications of Israel's independence for the region and beyond Social and cultural developments in Israeli society since its inception Challenges and achievements in Israel's journey as a modern nation-state Reflections on the ongoing quest for peace and coexistence in the Israeli-Palestinian conflict As we commemorate the 76th anniversary of Israel's declaration of independence, journalists have an opportunity to delve into these multifaceted narratives, shedding light on the complexities and enduring impact of this historic event. Connect with an Expert about the 76th anniversary of Israel's declaration of independence: Robert Rabil, Ph.D. Professor · Florida Atlantic University Jeremy Pressman, Ph.D. Associate Professor of Political Science, Director of Middle East Studies · University of Connecticut David Mednicoff Department Chair and Associate Professor of Middle Eastern Studies and Public Policy · University of Massachusetts Amherst Jennifer Hansen-Glucklich Associate Professor of German · University of Mary Washington To search our full list of experts visit www.expertfile.com Photo Credit: Taylor Brandon
Aston University scientist to help make crop monitoring easier and cheaper
Photonics expert Dr Sergey Sergeyev to help make crop monitoring easier and cheaper with remote sensing The technology can be placed on drones and flown over crop fields to provide real-time information about crop health Remote sensing is an essential tool to provide real-time information about crops to estimate yields. An Aston University photonics expert has received a Royal Society Industry Fellowship grant to help make crop monitoring easier and cheaper with remote sensing technology. Dr Sergey Sergeyev of Aston Institute of Photonic Technologies (AIPT) has received £174,000 to improve polarimetric LIDAR, a technology that uses light to remotely observe plants. LiDAR, an acronym for Light Detection and Ranging, involves light sent from a transmitter which is reflected from objects. Devices with this technology can be placed on drones and flown over crop fields to provide real-time information about crop health to help farmers forecast the success of their crops. Polarimetric synthetic-aperture radars (SARs) and polarimetric LiDARs are the most advanced, cost-effective sensors for crop monitoring. They are often used onboard aircraft and satellites and have been in use for three decades. However, current polarimetric LIDAR systems have low spatial resolution, a slow measurement speed and use expensive components that limit their cost effectiveness. Dr Sergeyev will be working in collaboration with Salford-based digital and AI farming company Fotenix to meet farmers' need for a cost-effective solution to check if their plants are adequately watered and disease-free. The team will aim to advance recently patented AIPT technology of the polarimetric LIDAR, making it affordable for farmers in the UK and worldwide. The project, called POLIDAR, will run from 2024 to 2025. Dr Sergeyev said: “Aston University’s patented technique will be modified by using a laser emitting four time-delayed pulse trains with different states of polarisation. By comparing the input states of polarisation and states of polarisation of light reflected from plants, it will reveal information about the distance to plants and plants' leaf texture, such as water stress and pathogen infection. Unlike state-of-the-art solutions we suggest an all-fibre design with a minimum number of bulk components that reduces the footprint, cost and weight. Dr Sergeyev added: “My project's motivation is driven by the global and UK agenda on increased food production, requiring novel remote sensing approaches towards ICT farming. “As declared at the World Summit on Food Security in 2017, the growth in the world's population requires increased and more efficient agricultural production. “Remote sensing is an essential tool to systematically address the challenging task of enhanced agricultural efficiency by providing real-time information about crop traits for yield estimation.” The announcement coincides with UNESCO Day of Light which marks the role light plays in science, culture and art, education and sustainable development. It is held on 16 May every year, the anniversary of the first successful operation of a laser. ENDS World Summit on Food Security in 2017 The future of food and agriculture: Trends and challenges (fao.org) https://www.fao.org/3/i6583e/i6583e.pdf UNESCO Day of Light The International Day of Light is a global initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy. The broad theme of light will allow many different sectors of society worldwide to participate in activities that demonstrates how science, technology, art and culture can help achieve the goals of UNESCO – education, equality, and peace. The International Day of Light is held on May 16th every year, the anniversary of the first successful operation of the laser in 1960 by physicist and engineer, Theodore Maiman. The laser is a perfect example of how a scientific discovery can yield revolutionary benefits to society in communications, healthcare and many other fields. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
Clary Collicutt and Professor Rachel Shaw join the latest episode of Aston Originals Health Matters series Clary’s PhD research investigates the mental health benefits of urban walking The theme of Mental Health Awareness Week 2024, from 13 to 19 May, is ‘moving more for our mental health’. Two researchers from Aston University’s School of Psychology discuss the mental health benefits of urban walking in the latest Aston Originals Health Matters podcast, recorded for Mental Health Awareness Week 2024. Clary Collicutt is a PhD researcher, with her project specifically looking at urban walking. While there is much in the literature about the benefits of walking in nature and the countryside, very little exists about urban walking. Professor Rachel Shaw is director of the Applied Health Research Group and wellbeing lead for the College of Health and Life Sciences at Aston University, and Clary’s PhD supervisor. The theme of Mental Health Awareness Week 2024 is ‘moving more for our mental health’. Movement, whether that’s going for a walk, dancing in the kitchen or playing a sport, has been shown to increase energy levels, reduce stress and anxiety, and boost self-esteem, and the Mental Health Foundation is seeking to encourage more people to find ‘moments for movement’. One of the easiest ways to get moving is simply to go for a walk, and with many more people living in towns and cities, this is most likely to be around urban streets and roads. Clary’s PhD research is an extension of her MSc studies and is a qualitative look at how urban walking can help mental health. While a quantitative study would look at numbers and statistics, the qualitative research will allow Clary to connect with people’s stories and personal experiences. As part of her research, Clary is interviewing people about walking and what they feel it does for them. One interviewee told Clary that she views her urban walking like a “prescription”, something she needs to do every day, while another plays Pokémon Go, which he finds an incentive to walk further. Meanwhile, Professor Shaw has been researching wellbeing in paediatric critical care (PCC) staff, who face hugely stressful working conditions. One fact that has come out time and again is how important walking is, even if only a wander round the block in a break. Clary said: “Talking about urban walking, one of the main advantages is the complete accessibility of it, I think. “I personally find walking a magic tonic. You can feel really stressed and then you can have a walk and I feel that really helps me. Or I can feel really good and have a walk and it will still help me. So, wherever the mood spectrum is, I think walking can benefit.” The full podcast can be accessed on YouTube.
