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Smartphones push consumers to prefer a customizable purchasing experience
In a world where purchasing is only a click away, studies have shown that smartphones complicate the most preferred items. Aner Sela, a professor in UF’s Warrington College of Business conducted a new study that discovered consumers who are captivated by their phones gravitate towards specialized, custom products. Compared to large computers or borrowing someone’s phone, an individual’s phone sparks privatized feelings that allow stronger self-expression and strengthens our unconscious preference for a customized consumer journey. Working alongside Camilla Song, an assistant professor at City University of Hong Kong, Sela published their findings in the Journal of Marketing Research in early August. “When you use your phone, your authentic self is being expressed to a greater extent. That affects the options you seek and the attitudes you express,” said Sela, one of the authors of the study. The researchers suspected that smartphones encourage people to reflect on their inner identity, calling on the psychological state of private self-focus that affects all kinds of behaviors. “People with high levels of private self-focus tend to be more independent in the attitudes that they express. They conform less,” the UF professor said. “When they make choices, they tend to choose based on privately or deeply held beliefs, preferences or tastes, and they’re less influenced by social contexts.” Sela and Song chose to test if smartphones have the capability to promote enough private self-focus that it changes behavioral patterns, so they performed five experiments with undergraduates and online respondents. The study found that smartphone users were more likely to choose unique, tailored products rather than large ones than if the user hopped on a large computer. These results vanished if the user was given another phone from the same brand, suggesting that companies should alter their consumer suggestions based on the device they are using. The professor and her former doctoral student found the self-expression mindset likely to cause behavioral changes can be activated by the use of a smartphone. “With a borrowed phone, it doesn’t feel like you’re in your own little bubble. What we find is the use of smartphones and its activation of private self-focus is really unique to a personal device,” Sela said. By Halle Burton
In this day and age, people of all ages are often on social media. While most of the platforms can be engaging for the good, there are always bad actors out there passing along misinformation. That’s the type of content younger students need to be aware of, according to an Augusta University faculty expert. Stacie Pettit, PhD, program director of the Master of Education in Instruction in the College of Education and Human Development, suggests there needs to be more media literacy and awareness of social media taught to students. With so many videos and posts claiming to be informative, how is one supposed to discern what is factual and what is not? Pettit feels people need to be more aware of how to tell when something is legit as opposed to something that is inaccurate. “Knowing what legitimate research is and what’s not, especially in this political climate, it can be tough to tell,” said Pettit. “More can be done in them understanding how deep it goes and what you search for, you’re going to get things that are skewing your mind to what you already want to believe. I feel like that component can be deeper.” Pettit realizes younger students know how to use social media, but using it in a responsible way can be just as important. People may post videos claiming one thing, but without fact checking, it may be inaccurate and can be a dangerous tool to mold a younger person’s mind. “If you already have your mind made up about something, you’re going to find things. It’s like the old phrase, ‘If you’re looking for a yellow cab, you’re going to find a yellow cab.’ This may be your context, your culture that you’re coming from, but put yourself in this place, how might they feel? Knowing there isn’t just one way to think about something, it’s not just a black and white answer to all these critical issues is important,” Pettit added. She knows it’s of the utmost importance for students to realize that every talking head they see in a video on social media isn’t always speaking the truth. Fact checking, finding another source to support a view and paying attention to the source in the first place can be key pieces of the puzzle students can use to find out the legitimacy of a post from the start. Amid all the misinformation, there are still plenty of legitimate uses for social media platforms. “There’s definitely educational and helpful things on YouTube. I encourage my kids a lot to go there because I’m trying to teach them to be more independent. She’s often like, ‘I don’t know how to do that’ but I tell her to find a video; this is what you’re going to have to do in college,” she said. If you're a journalist covering education and the impacts social media has on students, then let us help. Stacie Pettit, PhD, is a respected leader in middle level teacher education and meeting the needs of marginalized young adolescents. She's available to speak with media; simply click on her icon now to arrange an interview today.
(WILMINGTON, Del. – June 22, 2023) For a fourth year in a row, Modern Healthcare has recognized ChristianaCare President and CEO Janice E. Nevin, M.D., MPH, as one of the nation’s 50 Most Influential Clinical Executives. The publication praised her and ChristianaCare for the innovative work being done to extend the reach of the health system via new offerings, including Hospital Care at Home, ChristianaCare Business Health Solutions and Virtual Primary Care. “Dr. Nevin has a bold, courageous and clear-eyed vision for the future of health care regionally and nationally,” said Nicholas Marsini, chair of the Board of Directors of ChristianaCare. “In service of our system’s vision of creating health together so that every person can flourish, she has committed ChristianaCare to transforming care delivery by aspiring to keep people healthy at home, radically simplify access and much more.” Dr. Nevin has led ChristianaCare since 2014. Under her leadership the health system has experienced substantial growth and maintained a high level of quality and safe care. In addition to numerous other accolades, Healthgrades has continually recognized ChristianaCare as one of America’s Top 50 Hospitals, and Forbes has repeatedly called ChristianaCare one of the country’s best health systems to work for. Modern Healthcare’s annual list of the most influential clinical executives honors currently or previously licensed clinicians in executive roles who are deemed by their peers and the senior editors of Modern Healthcare to be paving the way to better health through their executive responsibility, leadership qualities, innovation, community service and achievements inside and outside of their respective organizations. “These executives are broadening access to care through expansion and embracing digital tools to make their operations more efficient and their patients more connected,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “They also are tackling workforce challenges by developing strategies to attract newcomers to the field. The complete list is included Modern Healthcare’s June 19 issue with awardee profiles available at www.modernhealthcare.com/50mostinfluential. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 5th best health system to work for in the United States and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by HealthGrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. About Modern Healthcare Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions. To learn more or subscribe, go to www.modernhealthcare.com/subscriptions.
Post-pandemic, can America's kids catch up on lackluster literacy rates?
When COVID-19 hit, the education system nearly came to a halt. It went from in-person education in classrooms to virtual learning. Everyone knew there would be learning losses across the board. The question was how severe would they be and could those losses be mitigated? Literacy rates took a big hit, especially in younger students. Without in-classroom instruction, children started to fall further behind. According to the New York Times, about a third of children in the youngest grades are missing reading benchmarks, which is up significantly from before the pandemic. While every demographic has been affected, Black and Hispanic children and those from low-income families have fallen the furthest behind. Can anything be done to help students catch up? Betsy VanDeusen, PhD, director of the Augusta University Literacy Center, said a lot of research is coming out now and what’s being called “high dosage tutoring” is the way kids can catch up. “That just means you have to be able to see students more and more intensive,” said VanDeusen. “So we request for the kids that are at the lowest that we see them three times a week; one time a week won’t do it.” While that works on an individual basis, VanDeusen said there’s no magic bullet. While some schools here and there, and even a few states, may have found a way to help with literacy rates, the field continues to search for ways to implement needed changes across the entire educational system to support all students. She also added the decline in literacy actually started before the pandemic. “We’ve lost a tremendous amount. We lost 20 years of growth on the one national test that’s given. The achievement gap has been documented for decades and it has just been made worse.” This is an important topic and if you're a journalist covering education or how the impacts of COVID-19 are still being felt across the country, then let us help with your coverage. Betsy VanDeusen, PhD, director of Augusta University’s Literacy Center, is available to speak with reporters, simply click on her icon now to arrange an interview today.
Georgia Southern University opens doors to Gullah Geechee Cultural Heritage Center
Georgia Southern University’s Gullah Geechee Cultural Heritage Center officially opened its doors with a grand opening and ribbon cutting on June 19. Coinciding with the Center’s Juneteenth celebration, the public was invited to attend the afternoon festivities at 13040 Abercorn Street in Savannah. The ribbon cutting saw many local dignitaries in attendence, including Savannah Mayor Van R. Johnson, Georgia Rep. Carl Gilliard, Georgia Sen. Derek Mallow and Chatham County Chairman Chester Ellis, as well as Gullah Geechee Cultural Heritage Corridor Executive Director Victoria Smalls, Gullah Geechee historian and preservationist Queen Quet and Georgia Southern Provost and Vice President for Academic Affairs Carl Reiber, Ph.D., offered opening remarks. “This is a monumental occasion,” said Maxine Bryant, Ph.D., director of the Gullah Geechee Center. “To celebrate our grand opening on the nationally recognized Juneteenth is extremely meaningful. We will simultaneously honor the freedom of enslaved Black Americans and the Gullah Geechee culture that has preserved more African traditions than any other group.” The Gullah Geechee people of Coastal Georgia are descendants of enslaved Africans from plantations along the lower Atlantic coast. Many came from the rice-growing region of West Africa and were brought to the Americas for their agricultural and architectural knowledge and skills. The enslaved Africans were isolated on the Sea Islands. This isolation enabled them to create and maintain a unique culture steeped in remnants of Africa. This culture became known as Gullah Geechee and is visible in the people’s distinctive arts, crafts, foodways, use of waterways, music, dance and language. Much of the Gullah Geechee community today, which is estimated to be a population of 1 million, can speak the African Creole language or tell the stories of their ancestors who are credited with influencing southern and American culture. Local Gullah Geechee artists and the McIntosh County Shouters showcased their talent at the event. The Gullah Geechee Cultural Heritage Center, established in 2019, honors myriad contributions made by Gullah Geechee people, provides educational resources for the public, promotes scholarship and research, and serves as a model for national reconciliation and reparations. It is part of the Gullah Geechee Corridor, which stretches across 27 counties in Georgia, South Carolina, North Carolina and Florida. If you're interested in learning more about Georgia Southern University’s Gullah Geechee Cultural Heritage Center - then let us help. Simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Solving sargassum: Florida Tech researchers exploring ways to make seaweed useful
Sargassum, a type of large brown seaweed, has been in the news lately, with a massive blob that’s visible from space and threatening ocean life. University research funded by the U.S. Environmental Protection Agency could address the issue, while also helping solve another problem in our water. Toufiq Reza, an assistant professor of chemical engineering in the Department of Biomedical and Chemical Engineering and Sciences, along with research students Cadianne Chambers, Swarna Saha, Savannah Grimes and Josh Calhoun, were part of the research paper, “Physical and morphological alteration of Sargassum‐derived ultraporous superactivated hydrochar with remarkable cationic dye adsorption.” The paper was published in the May edition of Springer Nature’s Biomass Conversion and Biorefinery journal. The paper is part of a three-year, nearly $400,000 EPA grant to examine different uses of sargassum. It explains that the team can produce biochar from sargassum that can filter water. Though the team has tested model dye in this paper, they plan to extend their research for other applications including harmful algal bloom remediation and nutrient recovery in the future. While sargassum has been around for centuries (Christopher Columbus is credited with the first written account after he encountered it in 1492), and you’ve probably seen bits of brownish seaweed on the beach – it sometimes smells like rotten eggs – the quantities in the ocean and washing up on shores are a more recent phenomenon. There are multiple reasons behind the increased amount of sargassum, including global warming that intensifies sargassum production and nutrient runoff making its way to ocean water and overfertilizing the seaweed growth. More sargassum is expected to show up on Florida shores in the future, inspiring the team to explore more positive uses of the abundant seaweed. “In the next couple of years, we’ll be seeing much more sargassum coming into our way. It’s not a common practice to utilize sargassum,” Reza said. “We go to a beach and then we see a little bit of sargassum just dried out. That doesn’t bother us that much, but when it started to come as a foot-tall sargassum wave, that’s where it gets more alarming.” Sargassum in the lab is labor intensive. Because it contains salt from the ocean, it is washed with tap water first, then put in a freezer for preservation. Next, it goes through hydrothermal carbonization, a thermochemical process that uses heat and pressure to convert biomass and organic waste (such as the sargassum being used) into solid hydrochar. Lastly, the solid char goes through pyrolysis, where it is heated in a high-temperature, oxygen-free chamber into a biochar that is used to filter water. For Swarna Saha, a first-year doctoral student, her goal as a researcher is to identify an environmental problem and come up with a sustainable solution. Having grown up in Bangladesh around textile factories that generate dyes that pollute the surface water, she was inspired to work on solutions that improved water quality with biochar. “I came in the project when we were experimenting on dye adsorption and saw how a tiny amount of biochar changes the color of the water,” she said. “For me, seeing the results made me the happiest. When we saw that our biochar is effective, that is the biggest achievement for me. That made me happy.” Cadianne Chambers, a second-year doctoral researcher, was motivated by her home country of Jamaica and its massive issues with sargassum. Chambers has heard accounts of fishermen unable to go out to sea because of the sargassum buildup. A popular destination for summer vacation, Jamaica is facing serious environmental and economic problems with waves of sargassum. “A team in Jamaica saw that article and they reached out to us, and they’re trying to cultivate sargassum. They want us to teach them how to make export-quality hydrochar and biochar, which could help solve their environmental problem and generate revenues,” Chambers said. “So, everything is just connecting nicely and I’m hoping to continue our collaboration with them. If it’s something that I can go home and put my PhD research to work and help the community, that would be really satisfying.” Looking to know more about sargassum and the ground-breaking research taking place at Florida Tech? Then let us help with your coverage and questions. Toufiq Reza is an assistant professor in the biomedical and chemical engineering and sciences department at Florida Tech. He's available to speak with media about this topic - simply click on his icon now to arrange an interview today.
We've all been there. A relationship ends and the rebound begins. Now since the beginning of time it seems everyone from friends, family and advice columnists have had different opinions and perspectives on how each of us should approach 'the rebound.' And earlier this month, The Atlantic decided to connect with Georgia Southern's Amy Hackney, Ph.D., a psychology professor, to weigh in with her expert opinion. “Rebound relationships” have a terrible reputation. A romance ignited shortly after another ends seems chaotic—like an opportunistic ricochet rather than an intentional search for compatibility. After a breakup, people are commonly told to take their time grieving before they start dating again. And people dating someone who’s fresh off a breakup are told to be wary—of being used as a distraction, or being treated carelessly by someone fumbling through their own heartache. But research doesn’t seem to support the idea that rebound relationships are inherently toxic or doomed to fail. When someone fresh from a split starts dating, it’s true that they might not be totally over their ex. But new relationships can help people move on from old ones. In one study of participants recovering from breakups, those who’d found a new partner were more confident in their own desirability, more trusting of other people, and less likely to say that they still had feelings for their old partner. Another examined rebounders who’d been in their new relationships for a year and a half on average. The quicker those subjects had jumped into that rebound, the higher they rated on measures of well-being and self-esteem. Amy Hackney, a psychology professor at Georgia Southern University, found something similar when she investigated what helped college students get over breakups. “The sooner they began dating someone new, the faster that they felt that they had recovered from that prior relationship,” she told me. Although that might conflict with conventional wisdom, she thinks it fits with basic social psychology: A partner provides validation, care, and companionship, and when they go away, there’s no reason someone else can’t take their place. Perhaps that sounds unromantic, but according to Hackney, it’s healthy to be reminded—promptly—“how many people we really can have fulfilling relationships with.” As Neil Sedaka would sing 'Breaking up is hard to do' and so too is getting back into the dating game. If you're a journalist looking to know more about this topic - then let our experts help. To connect with Amy Hackney — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Summer is about a week away and many Manitobans are gearing up for cottage getaways and local road trips. But with inflation impacting gas prices and the overall cost of living, CAA Manitoba (CAA MB) has compiled a list of the simple ways motorists can maximize their fuel economy. “While Manitobans love getting out on the road and exploring with friends and family during the summer months, high gas prices have made motorists more mindful of their fuel economy,” says Ewald Friesen, Manager Government and Community Relations, CAA MB. “Luckily, the easiest and most effective way to improve the fuel economy of any car is to modify your driving habits.” Motorists can maximize their fuel economy as they hit the road this summer by incorporating the following tips: Plan your route. Plan the most efficient route to your destination and avoid backtracking and unnecessary mileage. Remove unnecessary items from your vehicle. An extra 100 pounds can reduce fuel economy up to 1 per cent. Try to also avoid the use of rooftop luggage carriers as items transported on top of the car significantly increase aerodynamic drag, which reduces fuel economy. Control your speed. Fuel consumption starts to increase when you hit 90km/h. For long stretches of road ahead, use cruise control to maintain your speed to save fuel. Drive conservatively. If you find yourself stuck in long weekend traffic, avoid "jack rabbit" starts, rapid acceleration and hard braking, which can lower fuel economy by 15 to 30 per cent at highway speeds and 10 to 40 per cent in stop-and-go traffic. Keep up with regular car maintenance. Underinflated tires increase fuel consumption by up to four percent. With regular maintenance services you can help your vehicle run more efficiently. Savings can also start while fueling up, as CAA members save 3 cents per litre when they load their membership card in the Shell app or use it at the pump. While keeping fuel economy top of mind can help make your next road trip more affordable, you won’t be able to get much far with a dead battery. “Manitoba summers may be short, but they are mighty. A car battery can lose its charge 33 per cent faster in extreme heat compared to the frigid winter, draining the power necessary to start the car,” says Friesen. “The one thing you shouldn’t skip when preparing your car for your next road trip is having your car battery tested by a professional to ensure it is in good condition.” If you are a CAA member you can call CAA’s Mobile Battery Service at 1-866-740-6421 and a trained CAA Battery Service Representative will come to you to test, replace and dispose of your old battery.
If you’re looking for comment on this week’s announcement about government’s proposed £50bn investment in creative industries we have a design expert available. Dr Tim Whitehead is associate dean and senior lecturer, engineering and technology, Aston University. He believes that although the Tory's promise spending for the creative industries they need to invest in education first. His full response is attached and below: “This week the government announced a plan to boost the creative industries by £50bn by 2030 and invest £77m in funding for the sector. “This news is fantastic and long overdue. The UK design economy contributes £97.4bn GVA and for every £1 invested in design we see a return of £4 to the wider economy. “The creative sector is a major British export with film, TV, music being some of the biggest exports. However, we also have physical products; If you’ve ever used an iPhone, a Dyson or ridden on a London double decker bus then you’ve used world class British design. “The funding is welcome, however we really need investment in our schools to teach creativity and align this with recent announcements in maths education. “The majority of our most successful designers / creative engineers started with Design and Technology at school. “Between academic years 2009-10 and 2021-22, the proportion of pupils taking Design and Technology GCSEs fell from around 42% to 27% in all schools in England. With only a minor increase in pupils taking Art and Design GCSE which increased from 27% to 29% over the same period. “There is a big gap here, and we really need to ensure that children have access to a creative education as school. “By embedding creativity into the next generation it will help foster new creative engineers data scientists etc. and the next Dyson.” Dr Tim Whitehead, associate dean and senior lecturer, engineering and technology, Aston University For inquiries contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
Summer is about a week away and many Ontarians are gearing up for cottage getaways and local road trips. But with inflation impacting gas prices and the overall cost of living, CAA South Central Ontario (CAA SCO) has compiled a list of the simple ways motorists can maximize their fuel economy. “While Ontarians love getting out on the road and exploring with friends and family during the summer months, high gas prices have made motorists more mindful of their fuel economy,” says Nadia Matos, manager external communications, CAA SCO. “Luckily, the easiest and most effective way to improve the fuel economy of any car is to modify your driving habits.” Motorists can maximize their fuel economy as they hit the road this summer by incorporating the following tips: Plan your route. Plan the most efficient route to your destination and avoid backtracking and unnecessary mileage. Remove unnecessary items from your vehicle. An extra 100 pounds can reduce fuel economy up to 1 percent. Try to also avoid the use of rooftop luggage carriers as items transported on top of the car significantly increase aerodynamic drag, which reduces fuel economy. Control your speed. Fuel consumption starts to increase when you hit 90km/h. For long stretches of road ahead, use cruise control to maintain your speed to save fuel. Drive conservatively. If you find yourself stuck in long weekend traffic, avoid "jack rabbit" starts, rapid acceleration and hard braking, which can lower fuel economy by 15 to 30 percent at highway speeds and 10 to 40 percent in stop-and-go traffic. Keep up with regular car maintenance. Underinflated tires increase fuel consumption by up to four percent. With regular maintenance services you can help your vehicle run more efficiently. Savings can also start while fueling up, as CAA members save 3 cents per litre when they load their membership card in the Shell app or use it at the pump. While keeping fuel economy top of mind can help make your next road trip more affordable, you won’t be able to get much far with a dead battery. “Ontario summers may be short, but they are mighty. A car battery can lose its charge 33 per cent faster in extreme heat compared to the frigid winter, draining the power necessary to start the car,” says Matos. “The one thing you shouldn’t skip when preparing your car for your next road trip is having your car battery tested by a professional to ensure it is in good condition.” If you are a CAA member you can call CAA’s Mobile Battery Service at *222 and a trained CAA Battery Service Representative will come to you to test, replace and dispose of your old battery.
