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Baylor Sports Marketing Expert Discusses NBA, NCAA Coronavirus Decisions
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Baylor Sports Marketing Expert Discusses NBA, NCAA Coronavirus Decisions

On Wednesday, the NBA took the unprecedented step to suspend its season following the revelation that one of its players tested positive for coronavirus. In addition, the NCAA announced that the March Madness basketball tournaments will be played, but without fans present. Baylor University’s Dr. Kirk Wakefield is a nationally recognized expert on sports marketing, sports psychology and fan/consumer response. He has conducted research on the sports retail market – including the NBA and all major national organizations – for more than 20 years. In this brief Q&A, he shares his thoughts about these two decisions. Q: This was an unprecedented action by the NBA to suspend the season due to coronavirus. What does this mean for the teams? A: We’ve had work stoppage before with labor lockouts. Fans were angry then, but the majority won’t be now. Most won’t blame the league or the teams. We might see even more passion for the teams as fans are anxious for play to resume. Q: Based on your understanding of the decision-making process, does this seem to be an action that was done thoughtfully? A: It was carefully considered. No one wants to be the one who could have prevented a catastrophe and didn’t take prudent steps. Just like after lockout years, the leagues will recover. Q: The NCAA tournament will be played – but without fans. What does this mean for college sports teams and the NCAA? A: Obviously, viewership will increase – which is good for sponsors with heavy broadcast and digital assets. Sponsors and venues/teams who are reliant on gate revenue will be hit the hardest. ABOUT KIRK WAKEFIELD, PH.D. Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and executive director of Sports Sponsorship & Sales at Baylor Unviersity's Hankamer School of Business. His research on retailing covers more than two decades and focuses primarily on sports psychology, team sports marketing, entertainment marketing, and fan and consumer response to pricing and promotional tools. He has conducted fan research in almost every venue in sports including the NBA, NFL, MLB, MLS, NHL and NASCAR. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.

3 min. read
Concerns over the spread of COVID-19 leading companies to move annual meetings online featured image

Concerns over the spread of COVID-19 leading companies to move annual meetings online

Amid decisions to cancel or postpone large gatherings and events, many corporations – including Starbucks and Qualcomm -- are choosing to move their annual shareholder meetings online. Public interest advocates fear that this trend could become permanent at companies hoping to avoid scrutiny. Matthew Josefy, an assistant professor of strategic management and entrepreneurship who has studied the issue, said it’s unclear whether virtual meetings should be classified as an emerging habit of well-governed or poorly governed firms.   “On the one hand, moving meetings online technically reduces the cost for investors to monitor the company, as they no longer need to travel to attend. Thus, we are investigating whether the presence of far-flung investors is a contributing factor to firms moving online. Further, it is unclear whether meetings even have the same cache as before, given the regular release of information and issuance of management guidance,” he said. “On the other hand, going online severely limits the opportunity for shareholders’ to gain unfiltered access to management. Many have noted that the upcoming democratic debate will be very different without a live audience due to concerns regarding COVID-19,” Josefy said. “Similarly, a shareholder meeting conducted without any live reactions in the meeting room also results in a different ‘feel.’ Accordingly, firms who are subject to greater pressure by activists may also have a greater propensity to move online as they may be able to reduce the likelihood of ‘unscripted’ moment. When there is not a physical location, it may be harder for protesters to find a way to attract the attention of either investors or management, and in turn more difficult to obtain media coverage highlighting their efforts and concerns. “While many retail investors pay little attention to directing their proxy votes on such issues, one could argue that this is an important element of democracy moving forward. As firms have become more engaged on socio-political issues, shareholders can potentially influence the positioning of their firms.”

What Coronavirus Means for the Workplace featured image

What Coronavirus Means for the Workplace

As the World Health Organization (WHO) has declared the coronavirus (COVID-19) a pandemic, organizations, schools and large public events have been scrambling in an effort to figure out what will happen next.  But what if your employer doesn't have a formal work from home (or remote) policy? "Given that a high percentage of families have two working parents, managers need to understand that their usual expectations for productivity are going to have to adjust," says Narda Quigley, PhD, professor of management in the Villanova School of Business.  In addition, it will be a completely different dynamic for the manager-employee relationship. Deadlines and tasks will need to be fluid in a more virtual workday, Dr. Quigley says.  "It is impossible to expect that there wouldn't be an extreme impact on the processes that organizations depend on for day-to-day functioning, and so the goals have to change accordingly. Productivity goals and expectations probably need to be tabled (or at least dramatically decreased) until more about COVID-19 is understood. The organizations that are able to be nimble in the face of an unknown and developing situation, yet understanding of the urgency of public health directives and the needs of their employees, will emerge from this situation with valuable experience that may help them weather the next unexpected situation." Dr. Quigley also notes that women may be negatively impacted by an extended work from home period.  "As work transitions to the home sphere, one question to consider is whether this disruption will have a longer-term adverse impact on the careers of women, rather than men. Given the continued prevalence of traditional gender roles and expectations around caretaking in many American families, women will likely be expected to focus less on work when they are working from home, particularly if they have children at home or individuals in their families who are sick.  "Upon transitioning back into their regular working lives, women may find themselves further than ever from their next promotion. Organizations must be cognizant of this and understand that there are likely 'hidden' ways that women are contributing to their ongoing ability to operate—and without this activity, their ability to continue with business-as-usual would grind to a halt. However, this would require a fundamental, culture-wide rethinking of how we value what stands as work in this society, as American cultural norms are so strongly gender-specific."

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2 min. read
Having employees working at home can boost productivity, but it also can increase feelings of isolation. featured image

Having employees working at home can boost productivity, but it also can increase feelings of isolation.

Recognizable companies including Google, Twitter and Eli Lilly all are encouraging their employees to work at home to prevent spread of the coronavirus. Research on the benefits and drawbacks of “working from home is still in its infancy, but researchers have generally found that telecommuting can function as a double-edged sword, said Erik Gonzalez-Mulé, assistant professor of organizational behavior and human resources at the Indiana University Kelley School of Business. “On the one hand, telecommuting can increase productivity because it enhances employees’ feelings of control and autonomy. With the freedom to choose when and how to do their work, employees generally experience greater motivation and satisfaction,” Gonzalez-Mulé. “Of course, there is a caveat here, in that managers should take care to maintain the same performance management systems they use for ‘in-residence’ employees, such as setting specific goals, ‘checking in’ on goal progress, using regular performance evaluations, and the like. “The idea is to communicate to employees that, as long as the work gets done -- which managers can assess with performance management systems -- they can choose when and how to do it,” he added. “On the other hand, recent studies show that telecommuting can increase feelings of isolation. This is because telecommuting workers have significantly less face-to-face contact with their manager and colleagues, which can lead telecommuters to feel alone and socially disconnected. One way to ameliorate these effects is to use technologies that involve virtual face-to-face contact, like Zoom or Skype, or to have at least some ‘real’ face-to-face contact, such as some meetings that are conducted in-person.”

National Day of Unplugging – Manhattanville College expert offers insights on impacts and solutions for students in the digital age. featured image

National Day of Unplugging – Manhattanville College expert offers insights on impacts and solutions for students in the digital age.

March 6 is the National Day of Unplugging. Communications Professor Joni Siani at Manhattanville College is spearheading a unique project, the “No App For Life” challenge, to address the unintended consequences affecting the first digitally socialized generation. The challenge encourages a week of refraining from social media apps and reminds students that they are human and have all the apps they need to feel connected. “Our college students are considered the first digitally socialized generation,” said Siani. “We've seen the decline in soft skills along with a rise in anxiety, affecting their success in college and both their professional and personal lives. We're dedicated to giving students the skills they need.” Siani has dedicated her research to creating effective solutions to reverse the effects of growing up online. Beginning with the award-winning documentary “Celling Your Soul,” the No App For Life challenge evolved over a ten-year period into a comprehensive project, meeting students where they are with a deep level of compassion that focuses on empowerment. This portion of the curriculum from her classes was so well received, students encouraged Siani to expand it campus-wide.  Siani discovered the benefits of the project were not about "going without, but, going within." This is "not anti-technology, but pro-human." Many educators encourage some type of digital abstinence, but Siani created a more comprehensive curriculum that works in a positive approach. The No App For Life challenge provides a writing activity and observational tasks that teach specific skills to practice and hone. Students report these strategies as "life changing" and incorporate the new behaviors into their daily lives with a positive effect on their relationships and mental health.   As Siani explains, "Nobody wants to hear that the thing they love isn't good for them. The No App For Life challenge provides students with the skills they need to navigate their world using their ‘human apps.’ Going without their digital default methods, they build self-esteem and confidence while their phones are on the back burner. When students learn how to communicate to have their needs met and address anxiety and stress, they actually are excited to test out their new skills. They want to learn about themselves. This is a personal motivation strategy."  If you are a journalist covering the National Day of Unplugging or looking to know more about how technology is impacting society, let the experts from Manhattanville College help with your stories.

2 min. read
The Markets never lie – and it looks like Wall Street is smiling about Joe Biden featured image

The Markets never lie – and it looks like Wall Street is smiling about Joe Biden

The Markets never lie – and it looks like Wall Street is smiling about Joe Biden It wasn’t just the Joe Biden campaign celebrating after a monumental Super Tuesday – so too was Wall Street. Dow (INDU) futures were last up more than 580 points, or 2.3%, after the former US vice president was projected to win many as nine states including Texas, Virginia and Minnesota. Sanders captured Utah, Vermont and Colorado, and was leading in California. Futures for the S&P 500 (INX) were up 1.8%, while the Nasdaq Composite (COMP) increased 1.9%. Wall Street has been unnerved by prospect that Sanders, who wants to ban fracking, break up big banks and institute a wealth tax, could win the Democratic nomination and eventually the presidency. March 04 – CNN Business But what impact and influence will investors and indexes have on the actual outcome of the primaries? Will voters be convinced or swayed by the markets or is this result simply a by-product of an election result? It is interesting for sure, and if you are a reporter covering this topic – then let our experts help with your coverage. Jeff Haymond, Ph.D. is Dean, School of Business Administration and a Professor of Economics at Cedarville and is an expert in finance and trade. Dr. Haymond is available to speak with media regarding this topic – simply click on his icon to arrange an interview.

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1 min. read
FAU Experts Available to Speak on Coronavirus  and its Impact Worldwide featured image

FAU Experts Available to Speak on Coronavirus and its Impact Worldwide

Coronavirus has now earned global attention and Florida Atlantic University experts are available to speak with media about the impact of coronavirus on areas related to this worldwide epidemic, including hospitality, tourism, employment sick leave, and politics.   If you are a journalist covering the progress of this virus and how it is impacting various sectors and segments of society – then let us help with your stories, questions and ongoing coverage.   LeaAnne DeRigne, Ph.D., MSW, associate professor in FAU’s Phyllis and Harvey Sandler School of Social Work LeaAnne DeRigne is an expert on paid sick leave and its impact on the health and financial security of individuals, families and public health in general. Her recent research on the importance of paid sick leave benefits has received wide press coverage,and has been cited around the country by policy makers, lobbyists, and advocates pushing cities and states to mandate sick leave coverage. Key findings from the study, which are representative of the nation, showed that regardless of income, age, race, occupation, full-time or part-time work status, health status or health insurance coverage, workers without paid sick leave were three times more likely to delay medical care than were workers with paid sick leave. She also conducts research on other workplace benefits such as flexible work, vacation time and pensions.   Peter Ricci, clinical associate professor and director of the Department of Marketing and Hospitality Management in FAU’s College of Business Peter Ricci is a hospitality industry veteran with more than 20 years of managerial experience in segments including food service, lodging, incentive travel, and destination marketing. While filling the role of hotel general manager for almost a decade, Ricci served as a part-time educator before entering academia full time as both a clinical associate professor and administrator. Kevin Wagner, Ph.D., professor and chair of FAU’s Department of Political Science in the Dorothy F. Schmidt College of Arts and Letters Kevin Wagner’s research and teaching interests include presidential and judicial politics, political behavior and legislative behavior. He is also a research fellow of the FAU Business and Economics Polling Initiative (BEPI). Wagner has lectured extensively on American politics and has served as an expert in many leading newspapers including the New York Times, Boston Globe, New York Newsday, the Dallas Morning News, and the Miami Herald. He has been featured as the political analyst for CBS 12 in West Palm Beach and on national television including NBC’s “Today.” All of the experts listed above are ready and available to speak with media. To arrange an interview simply click on an expert’s profile or email Lisa Metcalf at lmetcalf@fau.edu.

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2 min. read
The origins of Coronavirus in China and how far it may reach. Let our expert help explain what’s next for Covid-19? featured image

The origins of Coronavirus in China and how far it may reach. Let our expert help explain what’s next for Covid-19?

What started in China with the world watching, now has the globe’s full attention as some countries are locking down borders and advising residents to prepare for the worst. In America, leaders are urging caution and hoping to ease anxiety among the population. The number of coronavirus cases across the nation surged to more than 100 on Tuesday with six deaths blamed on the outbreak. That doesn't mean it's time to panic, said Surgeon General Jerome Adams. “Caution, preparedness, but not panic,” he said. That message was echoed at the White House, where Vice President Mike Pence confirmed "four additional fatalities" in Washington state Monday but stressed again that the risk "remains low" according to experts who are working with the Trump administration's newly formed coronavirus task force. There are more than 40 "domestic cases," mostly in California and Washington state, Pence said, and even more cases of people who came from other countries.  However, as Covid-19 creeps closer to pandemic levels, there’s a lot of information out there, and not all of it is accurate. So, if you’re a journalist covering the progressing story – let Manhattanville College help ensure you get the right information and facts for your stories. Manhattanville College Professor Anna Yeung-Cheung is a biologist, virologist and infectious disease expert and has a lot of insight and experience with infectious diseases and Covid-19. When asked recently by Slate.com how Coronavirus can kill a young doctor if the risks are primarily to older people and small children, Professor Yeung Cheung said it was due to the repeated exposure because of his profession. “It’s a dosage thing,” explained Anna Yeung-Cheung to Slate.com. “Health care workers are exposed to far more people, often pretty sick people, than the average person, and therefore stand to come in contact with higher levels of the virus. A lot of virus can still overwhelm a healthy immune system.” Originally from Hong Kong, Professor Anna Yeung-Cheung received her B.S. from National Taiwan University and her M.S. and Ph.D. degrees from the University of Georgia. Dr. Yeung-Cheung is available to comment on global pandemics and where we are now with Covid-19. Simply click on her icon to arrange an interview today.

2 min. read
Covering Coronavirus?  Let’s talk prevention, how it’s spread, and the economic impacts Americans may face featured image

Covering Coronavirus? Let’s talk prevention, how it’s spread, and the economic impacts Americans may face

It’s here and it’s time America got serious about Covid-19, known as coronavirus. The CDC is working overtime, and leading government health officials are scrambling to ensure hospitals are equipped, front-line health providers are ready and the public is informed. But with any emergency, there comes the risk of misinformation and unnecessary worry.  As the new coronavirus outbreak becomes an ever-looming threat in the United States, state infectious disease specialists say the first step to staying safe is this: Remain calm.  Also, don’t worry about buying a mask.  “You really have to make sure you get the accurate information and not … ‘Lock your doors, close the windows, buy a generator and hope for the best,’” said Dr. Peter Gulick, an infectious disease expert at the Michigan State University's College of Osteopathic Medicine and director of the MSU Internal Medicine Osteopathic Residency program.  That’s not only alarmist and bad advice, he said, it’s a waste of energy. The best advice — like these tips from the U.S. Centers for Disease Control and Prevention — is tried-and-true, Gulick said: Wash hands often with soap and water for at least 20 seconds. It’s especially important after using the bathroom, before eating, and after blowing your nose, coughing or sneezing. No soap and water? Use an alcohol-based hand sanitizer with at least 60 percent alcohol. Avoid touching your eyes, nose and mouth with unwashed hands. Avoid close contact with people who are sick. If you’re sick, stay home. Cover your cough or sneeze with a tissue, then throw the tissue in the trash. Clean and disinfect frequently touched objects and surfaces using a regular household cleaning spray or wipe. If you think you’ve come in contact with someone with the virus (there have been no confirmed cases yet in Michigan) contact your health provider immediately. February 26 – The Bridge Regrettably, that too can often lead to financial reactions that can ripple across the economy. Lately, the surging stock market has plunged with worries from investors and Wall Street about how America’s workforce will be impacted if the virus spreads. Friday ended the worst week the stock market has had since 2008. NBC News 6 sat down with the Dean of the Broad College of Business at Michigan State University, Sanjay Gupta, to talk more about the stocks and what to expect after this week. “The stock market is clearly spooked, and it has become nervous with whatever is going on in the business world,” said Gupta. What has ‘spooked’ the business world, is COVID-19. “The coronavirus is quarantined lots of factories, in fact the whole country,” said Gutpa. Gutpa says the halt in Chinese manufacturing also limits businesses and goods here in the United States. “In our day to day lives, either there will be some things that we count on that may not be available. It might be that the priciest of those things that we count on change, or go up dramatically because we are so dependent on a foreign source,” said Gutpa. February 29 – WLNS TV Covering an outbreak like Covid-19 isn’t easy, there are multiple angles to explore and it is vital that only the correct facts are shared by media to the millions of viewers, readers and listeners that are waiting for the latest information – and that’s where our experts can help. Sanjay Gupta is the Eli and Edythe L. Broad Dean of the Eli Broad College of Business. He is an expert in the areas of corporate and individual tax policy issues and finance. Peter Gulick is currently an associate professor of medicine at Michigan State University, College of Osteopathic Medicine, and serves as adjunct faculty in the College of Human Medicine and the College of Nursing.  Both experts have already been sought out by the media for their expert insight on this issue – if you are interested in arranging an interview, simply click on either expert’s profile to arrange a time today.

3 min. read
Following Israel’s third election in a year?  Let our experts help with your coverage featured image

Following Israel’s third election in a year? Let our experts help with your coverage

It looks like the third time might be a charm for Israeli Prime Minister Benjamin Netanyahu. Despite facing corruption charges and failure to form government two previous times, it appears he might have finally secured power to lead the Knesset. However, as results are slow to come in, what comes after winning might be a different matter. A Netanyahu victory would set the stage for a possible constitutional showdown between Israel’s political and judicial power centers over whether he is able to form a government while under indictment. Since Mr. Netanyahu is facing felony prosecution, it is unclear whether the president, Reuven Rivlin, can legally invite him to form a government. The situation has no precedent and the Supreme Court, perhaps hoping a third election would render the question moot, avoided ruling on the subject in January. But the court will almost certainly now be asked to intervene, forcing its unelected judges to choose between disqualifying an elected leader from taking power or allowing a leader who is accused of bribery, fraud and breach of trust to form a new government. At a minimum, Mr. Netanyahu, Israel’s longest-serving premier, could use the electoral result to bolster his hand in negotiating a plea bargain. A new term for Mr. Netanyahu would also clear away domestic political impediments to annexing territory in the occupied West Bank, a move endorsed by the Trump administration and considered illegal by most of the world. The New York TImes - March 02 So, what comes after the election could be as stress filled and unpredictable as the campaign itself and if you are a journalist covering this ongoing story – the let our experts help. Dr. Glen Duerr's research interests include comparative politics and international relations theory. Glen is an expert on this subject and is available to speak to media regarding this topic– simply click on his icon to arrange an interview.

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2 min. read