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Nicholas Petrelli, M.D., Receives Lifetime Achievement Award
Nicholas Petrelli, M.D., Bank of America Endowed Medical Director of ChristianaCare’s Helen F. Graham Cancer Center & Research Institute, has received the Lifetime Achievement Award from Tulane University School of Medicine in New Orleans, Louisiana. Petrelli is a 1973 graduate of the school. Dr. Petrelli, center, receives the Lifetime Achievement Award from Julius L. Levy, Jr., M.D., past president, Tulane Medical Alumni Association, left, and Lee Hamm, M.D., senior vice president & dean of the School of Medicine, and the James R. Doty Distinguished Professor and Chair, Tulane University School of Medicine, New Orleans, Louisiana. The award recognizes an alumnus of the school who has made significant contributions to the field of medicine and has offered outstanding leadership in the community. Under Petrelli’s leadership at ChristianaCare since 2001, the Helen F. Graham Cancer Center & Research Institute has become a national model for multidisciplinary cancer care and a top enroller in U.S. clinical research trials. The Graham Cancer Center is a National Cancer Institute Community Oncology Research Program and one of only five hybrid academic community cancer centers in the nation. Through the work of the Graham Cancer Center and partnerships with health care providers, community organizations and the state to improve the prevention, diagnosis and treatment of cancer, Delaware’s cancer mortality rate has dropped twice as fast as the national rate. In addition, the state is outpacing the nation in reducing deaths from a number of cancers. Delaware has gone from number one in cancer mortality 22 years ago to number 17 today. Petrelli has numerous achievements in cancer care and research. He has established several firsts for Delaware, including a multidisciplinary disease center site, the Cawley Center for Translational Cancer Research, a tissue procurement center, an adult genetic counseling program, a statewide high-risk family cancer registry consisting of more than 500,000 individuals and an innovative oncology express unit to provide patients with cancer a way to address urgent care needs without having to go to the emergency department. Among his accomplishments on the national level are the first primary care practice established at a cancer center and the first gene editing research program integrated into a community cancer center. Through a unique research partnership with the Ellen and Ronald Caplan Cancer Center of The Wistar Institute, he has brought cutting-edge cancer treatments and diagnostics to Delawareans. And in a ground-breaking collaboration among the government, community organizations and the Graham Cancer Center nearly 10 years ago, Delaware ended the disparity between Black and white people for colorectal cancer screenings and mortality, which continues to this day. Petrelli has received numerous awards and has authored 360 peer-reviewed manuscripts and 31 book chapters. He has served on advisory panels of the National Cancer Institute, the American Society of Clinical Oncology, the American Cancer Society and the Society of Surgical Oncology. He was president of the Society of Surgical Oncology from 2007 to 2008. In 2013 he received the Order of the First State Award, the highest honor in the state, from Delaware Gov. Jack Markell. In 2019 he received the James Tilton award (named for the first U.S. Army Surgeon General) from the Medical Society of Delaware.
(WILMINGTON, Del. – June 22, 2023) For a fourth year in a row, Modern Healthcare has recognized ChristianaCare President and CEO Janice E. Nevin, M.D., MPH, as one of the nation’s 50 Most Influential Clinical Executives. The publication praised her and ChristianaCare for the innovative work being done to extend the reach of the health system via new offerings, including Hospital Care at Home, ChristianaCare Business Health Solutions and Virtual Primary Care. “Dr. Nevin has a bold, courageous and clear-eyed vision for the future of health care regionally and nationally,” said Nicholas Marsini, chair of the Board of Directors of ChristianaCare. “In service of our system’s vision of creating health together so that every person can flourish, she has committed ChristianaCare to transforming care delivery by aspiring to keep people healthy at home, radically simplify access and much more.” Dr. Nevin has led ChristianaCare since 2014. Under her leadership the health system has experienced substantial growth and maintained a high level of quality and safe care. In addition to numerous other accolades, Healthgrades has continually recognized ChristianaCare as one of America’s Top 50 Hospitals, and Forbes has repeatedly called ChristianaCare one of the country’s best health systems to work for. Modern Healthcare’s annual list of the most influential clinical executives honors currently or previously licensed clinicians in executive roles who are deemed by their peers and the senior editors of Modern Healthcare to be paving the way to better health through their executive responsibility, leadership qualities, innovation, community service and achievements inside and outside of their respective organizations. “These executives are broadening access to care through expansion and embracing digital tools to make their operations more efficient and their patients more connected,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “They also are tackling workforce challenges by developing strategies to attract newcomers to the field. The complete list is included Modern Healthcare’s June 19 issue with awardee profiles available at www.modernhealthcare.com/50mostinfluential. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 5th best health system to work for in the United States and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by HealthGrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. About Modern Healthcare Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions. To learn more or subscribe, go to www.modernhealthcare.com/subscriptions.
Michael Huggins, Ph.D., will join Georgia Southern University on August 1 as the Dean of the College of Science and Mathematics. “I am excited to welcome Dr. Huggins to our academic leadership,” said Provost and Vice President for Academic Affairs Carl Reiber, Ph.D. “Dr. Huggins has a distinguished career filled with research, service and mentorship. He will be a valuable partner as we move forward with our leadership goals. He brings with him the working knowledge of how to lead a College, along with the foundations needed to advance our research mission.” Huggins comes to Georgia Southern from Tarleton State University, where he has served as a dean since 2020. He led three academic departments with nine undergraduate degree programs and three master’s degree programs. While serving as dean at Tarleton State, Huggins established a $15 million College of Science and Mathematics (COSM) fundraising initiative. He also led efforts to improve COSM First-Time-In-College (FTIC) retention rates resulting in an improvement from 67.3% COSM FTIC retention for the Fall 2019 cohort to 71.7% retention rate for the Fall 2021 COSM FTIC cohort; a 6.5% improvement in just two years. “I am excited to join the Georgia Southern team,” Huggins said. “I look forward to working with the faculty and staff to develop initiatives that support the growth of the College of Science and Mathematics and to ensure the success for all students during their time at the University and beyond.” Huggins holds a B.S. in Chemistry from the University of West Florida, a Ph.D. in Chemistry from University of Nevada, Reno and completed his postdoctoral at University of Texas at Austin. He is also a graduate from the Harvard University Institute for Management and Leadership in Education. To connect with Michael Huggins or to learn more about Georgia Southern University — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Georgia Southern University names David Owen as new dean of the College of Arts and Humanities
David Owen, Ph.D., will join Eagle Nation on July 1 to serve as the new Dean of the College of Arts and Humanities (CAH). “I am pleased to welcome David to Georgia Southern as the next generation of leadership for the College of Arts and Humanities,” said Provost and Vice President for Academic Affairs Carl Reiber, Ph.D. “David brings with him a wealth of knowledge and understanding in analytical and philosophical foundations that will prepare our students for vital roles in their professional communities.” Owen comes to Georgia Southern from the University of Louisville, where he has served as the interim dean of the College of Arts and Sciences since 2020. Among his many achievements, he transitioned the college to a new enrollment-based budget model, led the development of a three-year retention plan, and led morale improvement efforts among the College. While interim dean, Owen oversaw a budget of $62 million, including $4.8 million in funded research grants and a fundraising campaign that raised $4.3 million in 2021-2022. Prior to becoming interim dean, he was the chairperson of the Department of Philosophy at the University of Louisville. He is a three-time alumnus of the University of Illinois at Chicago, where he received his B.A., M.A. and Ph.D. “I am truly excited to be joining Georgia Southern as dean of the College of Arts and Humanities,” said Owen. “In my meetings, I found the faculty and staff of the College to be extraordinarily talented, and deeply committed to student success. The importance of the arts and humanities to a vibrant civic culture has never been more clear, and I look forward to working with the faculty and staff in CAH, Provost Reiber, colleagues from across campus, and alumni and friends of the college to advance the impact CAH has on students’ lives, on the wider community, and on civic culture.” To connect with David Owen or to learn more about Georgia Southern University — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Georgia Southern professor earns Fulbright US Scholar Award for 2023-2024
A noted Georgia Southern University public health professor has earned a Fulbright U.S. Scholar Program award in All Disciplines to Latvia for the 2023-2024 academic year from the U.S. Department of State and the Fulbright Foreign Scholarship Board. Yelena N. Tarasenko, DrPH, is a professor in the Department of Biostatistics, Epidemiology and Environmental Health Sciences at Georgia Southern’s Jiann-Ping Hsu College of Public Health. Her Fulbright project is titled “Strengthening research and teaching capacity in cancer prevention globally.” She will collaborate with personnel and students at the Faculty of Medicine and Institute of Clinical and Preventive Medicine at the University of Latvia, as well as colleagues at the International Agency for Research on Cancer to help improve cancer care coordination and screening in Latvia and 14 European countries participating in the “Towards gastric cancer screening implementation in the European Union” project. Given Tarasenko’s expertise in legal and cancer epidemiology, she will engage in (i) implementation research focused on cancer screening and patient navigation, and (ii) teaching activities focused on fostering research productivity (e.g., guest lecturing, curriculum development, advising, and mentoring). Tarasenko is among more than 800 U.S. citizens who will teach or conduct research abroad for the 2023-2024 academic year through the Fulbright U.S. Scholar Program. Fulbright scholars engage in cutting-edge research and expand their professional networks, often continuing research collaborations started abroad and laying the groundwork for forging future partnerships between institutions. Upon returning to their home countries, institutions, labs and classrooms, they share their stories and often become active supporters of international exchange, inviting foreign scholars to campus and encouraging colleagues and students to go abroad. As Fulbright Scholar alumni, their careers are enriched by joining a network of thousands of esteemed scholars, many of whom are leaders in their fields. Notable Fulbright alumni include 62 Nobel Prize laureates, 89 Pulitzer Prize recipients, 78 MacArthur Fellows and 41 who have served as a head of state or government. Since 1946, the Fulbright Program has provided more than 400,000 participants from over 160 countries – chosen for their academic merit and leadership potential – with the opportunity to exchange ideas and contribute to finding solutions to challenges facing our communities and our world. “This is a wonderful validation of Dr. Tarasenko’s scholarship and expertise, and another example of Georgia’s Southern’s expanding reputation for public-impact research,” said Carl Reiber, Ph.D., Georgia Southern University provost and vice president for academic affairs. “Fulbright scholars are among the world’s most talented academicians, and we congratulate Dr. Tarasenko for this achievement.” More than 800 U.S. scholars — faculty members, artists, and professionals from all backgrounds — teach or conduct research overseas through the Fulbright U.S. Scholar Program annually. In addition, over 2,000 U.S. students, artists, and early career professionals from all backgrounds in more than 100 different fields of study receive Fulbright U.S. Student Program awards annually to study, teach English, and conduct research overseas. “I’m excited to help expand our expertise on global health and develop a relationship with the only classical university in Latvia,” Tarasenko said. “This proposed project meets the university’s strategic pillars, as its leadership looks for ways to create and encourages opportunities for the exchange of teaching, research, scholarship, and professional development. It also meets the Jiann-Ping Hsu College of Public Health’s values and goals in terms of thinking globally and acting locally.” The Fulbright Program is the U.S. government’s flagship international educational exchange program and is supported by the people of the United States and partner countries around the world. The Fulbright Program is funded through an annual appropriation made by the U.S. Congress to the U.S. Department of State’s Bureau of Educational and Cultural Affairs. Participating governments and host institutions, corporations, and foundations around the world also provide direct and indirect support to the Program. In the United States, the Institute of International Education supports the implementation of the Fulbright U.S. Student and Scholar Programs on behalf of the U.S. Department of State, including conducting an annual competition for the scholarships. For more information about the Fulbright Program, visit https://fulbrightprogram.org. To connect with Yelena N. Tarasenko — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Health Professions Academic Building on the Armstrong Campus in Savannah Georgia’s only public medical school has received funding approval to open a new four-year campus in Savannah, an expansion that will provide greater access to education and training for medical students and ease the state’s ongoing shortage of physicians. The new campus of Augusta University’s Medical College of Georgia (MCG) is expected to enroll its first students on the Armstrong Campus of Georgia Southern University by Fall 2024, pending approval by the Liaison Committee on Medical Education, the accrediting body for medical schools in the U.S. and Canada. The campus will be located in the existing Armstrong Center and the Health Professions Academic Building of Georgia Southern’s Waters College of Health Professions. Located down the street from Savannah’s St. Joseph’s Hospital, it would be MCG’s third four-year campus in Georgia. The MCG educational experience is anchored at its main campus in Augusta, with another four-year campus located in Athens in partnership with the University of Georgia. “Georgia ranks 40th in the nation for both the number of active physicians and the number of primary care doctors,” Georgia House Speaker Jon Burns said. “Georgians experience this reality every day. Increasing opportunities within the University System of Georgia allows Augusta University’s Medical College of Georgia to educate and train more students and meets a clear need to make sure our communities receive better health care. Georgia needs more doctors, and I’m proud we are making this investment in our future.” The Board of Regents of the University System of Georgia (USG) on Tuesday approved $1.7 million for renovations at Georgia Southern’s Armstrong Campus to help make the new campus a reality. The money was included in the fiscal year 2024 state budget passed earlier this year by the Georgia General Assembly and signed by Gov. Brian Kemp on May 5. “We’re grateful to Governor Kemp, Speaker Burns, Lt. Gov. Jones and the General Assembly for their support in helping MCG and the university system expand one of the best public medical colleges in the nation and help get more doctors into our local communities,” USG Chancellor Sonny Perdue said. Four-year campuses provide the full spectrum of medical education, from basic sciences to clinical experiences. “This campus expansion is a momentous milestone for Augusta University and the Medical College of Georgia, standing as a testament to the unwavering support we have received from Speaker Burns, state Rep. Butch Parrish, Governor Kemp, the entire General Assembly and Chancellor Perdue,” said Augusta University President Brooks A. Keel, PhD. “Through this collaboration, we are forging a brighter future for health care in Georgia and fulfilling our shared commitment to producing more doctors for our state. I extend my deepest gratitude to all those who have championed this vision, including St. Joseph’s/Candler Health System, whose exceptional partnership has provided invaluable clinical experiences for our students. Together, we are bolstering the state’s medical community and strengthening Southeast Georgia’s access to quality health care.” MCG’s statewide educational model also has students learning at two-year, clinically focused regional campuses in every corner of the state, including the Southeast Campus, established in 2011 and based at St. Joseph’s/Candler in Savannah, and Southeast Georgia Health System in Brunswick. Other regional campuses include the Southwest Campus based in Albany and the Northwest Campus based in Rome. “This partnership with Augusta University and the Medical College of Georgia is another example of how together, the governor, our legislators, the University System of Georgia and Georgia Southern University are collaborating to meet the growing needs of Southeast Georgia,” added Georgia Southern University President Kyle Marrero. “These programs on our Savannah campus further Armstrong’s history of being a leader in training health care professionals and complement our efforts to expand nursing education and develop our future physician assistant program.” Through this partnership, Georgia Southern is providing approximately 23,000 square feet of instructional and lab space in its Armstrong Center and the Waters College of Health Professions’ Health Professions Academic Building. This includes 10,000 square feet of dedicated student group workspace and faculty and staff offices and 13,000 square feet of shared anatomy lab and large classroom space. The renovations include the creation of a new anatomy lab within the Health Professions Building, as well as minor renovations and new furniture, fixtures and equipment for the student group workspace and faculty and staff offices. The new campus would allow MCG to accept 40 more students per year, increasing its class size, already one of the nation’s largest, to 304 students per class. “As the state’s only public medical school, it is both our responsibility and commitment to produce more doctors for Georgia, and this growth in our class size is one way we can fulfill what I consider to be our most critical mission” said MCG Dean David Hess, MD. “This expansion would not be possible without the support of Governor Kemp, the Georgia Legislature, the University System of Georgia, Augusta University President Brooks Keel, and our colleagues at Georgia Southern University. I am also thankful for the unwavering support of St. Joseph’s/Candler Health System, including its CEO Paul Hinchey and chief medical officer Dr. Julia Mikell, a 1976 MCG graduate. Physicians and staff at St. Joseph’s/Candler have been exceptional educational partners, serving as a home base for our Southeast Campus, and providing rich clinical experiences for our third- and fourth-year students, for well over a decade. I know that commitment will extend to students at this new four-year campus.” “This is a sentinel event not only for the future of health care in Georgia, but also for Savannah and the region,” added Paul P. Hinchey, president and CEO of St. Joseph’s/Candler. “We have had a great relationship with MCG for more than a decade and our physicians have been instrumental as faculty in teaching third- and fourth-year students in Savannah. SJ/C has also served as a longstanding clinical site for nursing students from Georgia Southern and from the Armstrong campus. Creating a four-year medical school campus in Savannah will strengthen the medical community in Savannah and throughout Southeast Georgia. I want to thank Speaker Burns, Dr. Hess and the University System of Georgia for making this great vision a reality.” “I am excited to help build a campus that will continue MCG’s mission of educating the next generation of physicians,” said Elizabeth Gray, MD, associate dean at MCG’s Southeast Campus, based in Savannah and Brunswick. “I am confident that Georgia Southern will be an exceptional educational partner, and am excited to continue working with the leadership, physicians and staff at our longtime partners St. Joseph’s/Candler to help increase the number of physicians in this area of the state and beyond.” Interested in learning more? For more information about this exciting new development — simply reach out to Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Aston University appoints new Deputy Vice-Chancellor Academic
Professor Osama Khan has nearly 20 years’ experience as an academic leader and innovator He will lead academic strategy, new educational model and student experience strategy in line with Aston 2030 Strategy Osama will join Aston University in October 2023. Aston University has appointed Professor Osama Khan as its new Deputy Vice-Chancellor Academic. With a successful career in higher education for nearly 20 years, Professor Khan will be joining Aston University from the University of Surrey where he is currently Pro-Vice-Chancellor Academic, leading on education strategy, teaching excellence and student learning experience. In his new role, he will play a central part in the development of Aston University’s academic strategy in line with the University 2030 Strategy. Responsibilities will include leading the University's academic portfolio incorporating education, curriculum, digital offerings, careers and placements, library and information services, student experience and services. Educated at Independent University, Bangladesh, University of Surrey and University of Cambridge, Osama began his academic career as a lecturer (and then senior teaching fellow) at University of Surrey in 2004. He moved to Solent University in 2012, where he held a variety of roles including director of learning and teaching at Solent Learning and Teaching Institute. He was appointed the first Pro Vice-Chancellor, Students and Teaching at Solent University leading on curriculum, digital services, learning space transformation. He was appointed as Vice-Provost, Education at University of Surrey in 2019. Subsequently his remit extended to form the Pro Vice-Chancellor, Academic portfolio with responsibility for education, curriculum, student services, digital transformation, and learning spaces. He has 25 years of teaching experience in corporate finance at various renowned universities. Professor Aleks Subic, Vice-Chancellor and Chief Executive of Aston University, said: “I am delighted to welcome Osama to Aston University and the executive team at a crucial time when we are shaping our bold strategy for 2030 and beyond. “Osama is a proven academic leader and innovator, who has who has achieved sector leading outcomes in student experience and educational quality. His strong commitment to values-based leadership is aligned well with our approach to working with our people and the diverse communities we serve. “I look forward to working with Osama to position Aston University as the leading university in the United Kingdom for student experience, employability and social mobility.” Professor Osama Khan said: “Aston University's unwavering commitment to academic excellence, coupled with its dedication to equality, diversity and inclusion, resonates deeply with me. Moreover, I commend Aston University's efforts in narrowing the awarding gaps, striving for equity in education and promoting fairness in the academic journey, for it is through education that we empower generations and create lasting impact. “I am honoured to join this creative institution as its next Deputy Vice-Chancellor Academic, where we will prioritise inclusive education and foster an environment where every individual can thrive and succeed. “I eagerly look forward to working with our exceptional faculty, dedicated staff, and talented students to shape the next chapter of excellence through the new Aston University 2030 strategy. Together, we will transform lives, foster innovation and forge a path towards a brighter tomorrow." Professor Khan will be taking up his post in October 2023.
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our academic clients don’t refer to what they do as “content marketing.” But corporate customers are well acquainted with the importance of developing content to build reputation, relationships and revenue. Adding to the confusion are all the names that are bantered about by marketing departments and agencies - There’s inbound marketing popularized by companies such as Hubspot. And there are more bespoke “Thought Leadership” programs that are often developed by outside agencies such as Weber Shandwick and Edelman. While there are a lot of common elements to these programs there are some important differences that we focus on when developing and launching Expertise Marketing programs with our institutional and corporate clients. Here’s a deeper dive to help you better understand the value of Expertise Marketing. Introducing Expertise Marketing Expertise marketing is the practice of making the knowledge and skills of your human resources more visible to your partners and audiences. It draws attention to the value that your people can bring as brand ambassadors and strategically leverages the work your experts are doing to tell a more personal story. In many cases, expertise marketing can also be used to showcase your strengths in research and innovation. Creating a stronger digital presence, expertise marketing more effectively uses your channels to connect with audiences such as media, customers, partners and donors. It builds a sense of trust with your customers and above all else, it helps establish your reputation as an industry leader. ex•per•tise mar•ket•ing 1. The practice of collectively promoting an organization’s experts as brand ambassadors to demonstrate their skills or knowledge. 2. Best practices to publish and connect The Value of Expertise Marketing Reputation - Positions research, client work, thought leadership perspectives and achievements in the context of relevant topics that are in the news. Market Awareness - Expertise marketing makes it easier for key audiences to find expert content and people in search engines and on the organization’s website. Audience Engagement - Provides more intuitive search features for visible content which can be expanded to include assets such as video, social, and publications to drive richer conversations with audiences. Metrics on performance in areas related to expert development, content contribution and audience engagement page views and inquiries can be tracked. Demand Generation - Increased number of direct leads/ inquiries from audiences such as: Customers/Students Industry Partners Alumni Donors Media New Employee Recruits Conference Organizers Talent - Better engage stakeholders, researchers & subject-matter experts in the development and distribution of content while improving recruitment and retention of talent. Internal Collaboration - Better coordinate the knowledge and resources across internal communications teams and other departments as they engage experts. Provide a faster, more efficient way to generate content for breaking news and events. Content Contribution - Increase the size of the organization’s digital footprint by aggregating more content and distributing it contextually to multiple websites and third-party databases. Efficiency - Help employees get their jobs done faster and more efficiently. Enable them to find information faster, speed up internal processes and foster collaboration among people in multiple locations. Leverage Current and Future Infrastructure - Properly integrated, new technology investments should integrate seamlessly to leverage existing/proposed infrastructure such as content management systems (such as WordPress™) and marketing automation systems (such as Hubspot) How is Expertise Marketing Different from Content Marketing? A More Human Approach: People buy from people. That’s why content that is more personalized and attributed to specific experts who are well-identified as expert sources is far more trusted than most company-sponsored content. A More Collaborative Process that Engages Employees: A more structured “win-win” model empowers experts to contribute their knowledge. Expertise marketing is a proven way to build culture and celebrate diversity which assists with talent retention and recruitment. An Efficient Way to Create More Content to Boost SEO & Website Traffic: Engaging your experts creates a larger hub of “owned” content that is proven to boost PageRank in search engines and site traffic. Expert content is used by organizations to enhance their “About Us” page, staff/faculty/physician directories, newsroom pages, research pages and speakers bureaus. Optimized Content Formats Better Connect with Audiences: A variety of short format, long format and visual content formats (such as expert profiles, blogs, Q&A and videos) are designed to engage specific audiences at various stages of the customer journey. Improved Calls to Action & Analytics Boost Demand Generation & Leads/Inquiries: Experts become more approachable as “lead magnets” that generate measurable inbound opportunities, avoiding common issues of lost customer leads due to poor processes and workflow. You might be surprised at how much value expertise marketing can bring to your organisation. The chances are, that the time you are currently spending on ineffective content marketing strategies will be greatly reduced with a redefined focus on expertise marketing. By putting the focus back on the skills and relevance of your experts, as people, you're not only making them more visible but also establishing your brand reputation which will simultaneously generate more leads and increase efficiency.
Vanderbilt historian and Henry Kissinger biographer on Kissinger legacy ahead of 100th birthday
Thomas Schwartz, Distinguished Professor of History, is available for commentary surrounding the legacy of Henry Kissinger, former U.S. Secretary of State and National Security Advisor, ahead of his 100th birthday (May 27, 2023). A historian of U.S. foreign relations, American politics, international relations and Modern European history, Thomas is the author of “Henry Kissinger and American Power: A Political Biography.” Thomas can discuss Kissinger’s: Mixed bag legacy, receiving both praise for his guidance throughout the decades and criticism for his more controversial decisions Approach to foreign policy and leadership style, including: ability to recognize failures, penchant for backbiting and reliance on flattery and praise of the president as a source of power Invention of himself as a celebrity diplomat and his domination of TV news Sensitivity to domestic and partisan politics
Allen Friedland, M.D., MACP, FAAP, has been recognized with the Dema C. Daley Founders Award for his national impact as an educator, innovator and leader in internal medicine. Given by the Alliance for Academic Internal Medicine, the award honors internal medicine doctors who have greatly influenced undergraduate and graduate medical education and the development of training programs in internal medicine. Watch the video of Friedland’s acceptance speech here. “Dr. Friedland has been a tireless advocate and innovator for internal medicine, medicine-pediatrics, and residency education over two decades,” said Vinay Maheshwari, M.D., MHCDS, Hugh R. Sharp Jr., Chair of Medicine and physician executive of the Medical Group at ChristianaCare. “He is a mentor to countless physicians across the country and beloved by those who have had the privilege of working alongside him. What is most evident about Dr. Friedland is how much he cares about those he has taught locally and nationally – all of them will forever be a part of his family. This award is a testament to a lifetime career dedicated to graduate medical education.” Friedland is ChristianaCare’s section chief of Medicine-Pediatrics (Med-Peds) and has served as the director of ChristianaCare’s combined Internal Medicine-Pediatrics residency program for 25 years. He also teaches medical students at ChristianaCare, which is a branch campus of Sidney Kimmel Medical College at Thomas Jefferson University and Philadelphia College of Osteopathic Medicine. His accomplishments include: Spearheading the development of what is now known as ChristianaCare’s Center for Special Health Care Needs, dedicated to providing primary care and specialty care for adults ages 18 and older with complex medical and social conditions that originated in childhood. Creating the elective Leadership Excellence Education for Residents/Fellows (LEED-R), which partners emerging resident leaders with ChristianaCare senior leaders for mentorship, real-world experience in applying leadership education and the ability to share those learnings with other residents. Known affectionately by his colleagues as “Mr. Med-Peds,” Friedland has held leadership positions with all of the major national med-peds organizations. He co-founded the Med-Peds Academic Channel and received the Leadership Award from the Medicine-Pediatrics Program Directors Association. He recently launched a professional association named the Association of Med-Peds Physicians. Kimberly Bates, M.D., FACP, FAAP, director of the Internal Medicine Residency Program at Dignity Health – St. Rose Dominican, nominated Dr. Friedland for the award. Bates is a ChristianaCare Med-Peds alumna (Class of 2003). “Dr. Friedland is an exceptional human being and a natural leader and mentor who leaves a powerful imprint on every person he meets, whether they are students, residents, physician colleagues or patients,” Bates said. “He has dedicated his career to medical education, and he takes an innovative and problem-solving approach to all that he does.”
