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Research Reveals Uptick in Hostility toward Black Americans during Tough Economic Times

Goizueta Experts Encourage Business Leaders to Double Down on Diversity, Equity, and Inclusion Efforts. Do recessions stoke racial tension? When there’s an economic downturn, are White Americans more likely to feel distrust or even animosity towards their Black peers? Researchers have long wondered about the broader societal impact of financial recessions, but until recently their effects on race relations have been unclear. In a recent paper, Emily Bianchi, associate professor of organization and management, Erika Hall, assistant professor of organization and management, and Sarah Lee 19PhD, assistant professor of management, Dominican University of California and visiting professor of organizational behavior, Pepperdine University, find that there is indeed a subtle uptick in hostility towards Black Americans during bad economic times. Their paper, Reexamining the Link Between Economic Downturns and Racial Antipathy, examines publicly available data on attitudes, political trends, and behavioral patterns in the U.S. Sarah Lee 19PhD While businesses tend to cut diversity, equity, and inclusion efforts during economic downturns, Bianchi and Hall underscore that these efforts may be even more critical during these times. To study this phenomenon, the researchers analyzed more than 20 years of data from the American National Election Survey (ANES), a biannual survey capturing political affiliations and perceptions of political candidates from 1964 until 2012. They analyzed how White Americans’ attitudes towards Blacks changed depending on the state of the economy and found that in worse economic times, Whites felt more negatively about Blacks. As Bianchi notes: “we were able to analyze the responses of more than 30,000 individuals who identified as White. And we do find that for decades – between the 1960s and the first part of the 21 century – White Americans feel less warmly about Black Americans during times of financial hardship.” Emily Bianchi, associate professor of organization and management In a second study, Bianchi, Hall, and Lee examined data from Project Implicit, a popular website that allows people to test their own implicit bias and also gauges racial attitudes. Again, the authors found that in worse economic times, White Americans held more negative implicit and explicit attitudes about race. In particular, during the Great Recession, they found that White’s attitudes towards Blacks became substantially more negative in states that were hard hit by the economic crisis compared to states in which the economic downturn was less severe. Having established that economic conditions affected fluctuations in attitudes towards race, the authors then examined whether these emotional shifts translated into actual behavioral outcomes. In other words, if Whites felt more negatively towards Blacks during recessions would this mean that Black professionals were less likely to be successful when the economy floundered? They tested this possibility by looking at two domains of public activity: record sales and voting patterns. First, they examined data from the Billboard Top 10 American songs between 1980 and 2014 and recorded the race of each musician who secured a Billboard hit. They found that in bad economic years, Black musicians were 90% less likely to have a top 10 hit, presumably because White consumers (by far the biggest consumer group during this period) were less likely to support them. Next, they examined the results of more than 8000 elections to the U.S. House of Representatives over the same period. They found that in bad economic times, Black politicians were 21% less likely to win elections. Interestingly, the converse also appears to be true. In good times, Black musicians and politicians fared much better in the polls and the charts – pointing to a certain fluidity in attitudes, says Bianchi. “Across these very different domains, studies, and sample sizes, we find the same consistent pattern: when times are tough, White Americans feel more animosity towards Black Americans and are less likely to support Black musicians or politicians. When things pick up, White Americans have more positive attitudes towards Black Americans and are more likely to endorse Black musicians and Black candidates.” The authors attribute these effects to innate human feelings of fear in the face of threat. Economic threats or shocks tend to evoke uncertainty and fear about what is to come. This translates into greater distrust of others, particularly those perceived as different in some way. And it’s an effect, they argue, that should be very much on the radar of businesses and decision-makers. Erika Hall, assistant professor of organization and management The research cites, “Anecdotally, we know that when times are good, organizations will tend to prioritize their efforts in the area of diversity and inclusion. But while this is critically important at all times, our research suggest that these efforts are probably even more important when times are tough.” All of this points to a need to attend to these issues more acutely when there’s a downturn, says Bianchi. And she cautions that this is likely to be counterintuitive to most leaders, who are likely more inclined to sideline diversity efforts when the economy slides. In terms of the current debate around race relations in the US, however, Bianchi stresses that the economic dimension is just one piece of a “very complicated puzzle.” “What we have seen and are seeing in 2020 and 2021 is a confluence of many major factors: a pandemic that has put a lot of people out of work, and that has put everyone on edge, punctuated by some horrific and well documented instances of violence against Black citizens,” Bianchi says. “So many of these things are in the mixing pot, that it’s hard to pinpoint one specific cause behind the current race crisis in the U.S. So many things coming together at once that have put us in this moment.” Only time will tell how this might play out compared to what we saw in the 80s and 90s, which were economic fluctuations rather than a complete drop off a cliff, she says. It will be more difficult to tease apart the effect of the economy versus the effect of the pandemic versus the effect of police violence on America’s race relations – a situation that Bianchi describes as a “cauldron of mess.” That said, she stresses that for business leaders, now is a good time to double down on efforts to drive diversity and inclusion. “I’d suggest leaders be especially mindful that at times of economic stress such as we are currently experiencing, there is a very real danger of heightened racial animosity.” We’ve attached a full article with even more advice and helpful information from our experts – but if you are looking to learn more or cover this topic, we can help. All of our faculty are available to speak with media, simply click on either expert’s icon now – to book an interview today.

With “Herd Immunity” Unlikely, Antivirals To Play Key Role in COVID-19 Management

According to The New York Times, the prospects for reaching “herd immunity” in the fight against COVID-19 are increasingly dim. Subsequently, the virus “will most likely become a manageable threat that will continue to circulate in the United States for years to come.” Therefore, long-term management of the SARS-CoV-2 virus, which causes COVID-19, will be increasingly important. As with influenza, and mosquito-borne viruses, like Zika, developing better antivirals for such perennial threats will have to be a part of the plan. Rensselaer Polytechnic Institute researchers Jonathan Dordick, a chemical engineer, and Robert Linhardt, a biochemist are developing one promising antiviral approach that uses a decoy to trap the virus before it can infect a cell. This decoy strategy has shown promise in combating a number of viruses, including SARS-CoV-2, dengue, Zika, and influenza A. Dordick and Linhardt, who is internationally recognized for his creation of synthetic heparin, focus on viruses that use glycoproteins to latch onto human cells, a trait common to many viruses, including coronaviruses. They study how viruses gain entry into human cells at the molecular level and identify safe, effective compounds to offer as a decoy. In their most recent test of this viral decoy strategy on mammalian cells, Dordick and Linhardt demonstrated that a compound derived from edible seaweeds substantially outperforms remdesivir, the current standard antiviral used to combat COVID-19. Heparin, a common blood thinner, and a heparin variant stripped of its anticoagulant properties, performed on par with remdesivir in inhibiting SARS-CoV-2 infection in mammalian cells. Both compounds bind tightly to the spike protein on the surface of SARS-CoV-2, the same strategy the team employed in their previous viral work. Dordick and Linhardt are available to speak on the viral decoy strategy and the need for more effective antivirals in future pandemic control.

Kelley School expert who studies causes and effects of recalls available to discuss Peloton

Peloton Interactive Inc. on May 5 announced that it is recalling its treadmills in a statement from CEO John Foley who also apologized for the company’s initial refusal to comply with federal safety regulators’ prior request for this action. George Ball, assistant professor of operations and decision technologies and Weimer Faculty Fellow at the Indiana University Kelley School of Business, studies the causes and effects of product recalls. Below are comments from Ball. He can be reached at gpball@indiana.edu. “Recall decisions like this are very difficult for managers to make, especially the ones that are high profile and associated with consumer injury. Managers have to balance the firm financial health with consumer safety. Thus, this is a rich area of research. The research that my colleagues and I undertake in this field deal both with the regulator and the firm. My comments will attempt to address both perspectives. “I will start with the regulator. I am currently involved in a research project with two colleagues that is specifically critiquing the Consumer Product Safety Commission for situations very similar to this Peloton recall. There are three main regulators in the US that oversee product quality and in particular recalls: the FDA, NHTSA and the CPSC. “Of those, CPSC is the least proactive and in my view, least successful in properly managing product recalls and their timeliness. This is because there are two main ways in which a firm can push firms to recall; they can force them to, or they can work with the firm management to help encourage them, or nudge them, to recall. The FDA is very good at influencing firms while NHTSA is quite good at mandating recalls. CPSC does neither well. “In particular, the FDA frequently chooses to use their relationships with senior quality executives at firms to nudge them to recall when FDA feels it may be necessary and the firm has not yet acted upon the quality problem. Conversely, NHTSA mandates approximately 20 to 30 percent of auto recalls, such that they choose to force instead of nudge. However, in both cases, while neither industry (medical products and autos) are perfect when it comes to recall timeliness, and both have suffered unfortunate well-known examples of firms dragging their feet in the recall decision, both have a well-developed approach. “CPSC mandates practically no recalls and they do not, from my research, have strong relationships with firm executives that can help them nudge firms to make the quick recall decision. Thus, this Peloton example is one of many in which consumer product firms may take too long to recall. “From the firm perspective. There are several potential red flags that may indicate the firm took too long. The longer a consumer product industry CEO has been in their role, the slower they are to make recall decisions. This is because the longer a CEO is in the role, the less open they are to taking responsibility for such high-profile mistakes. Interestingly, a new CEO, such as one who has been in their role for two to three years, is much more likely to recall a faulty product. “The CEO of Peloton definitely falls into the category of a fairly long-tenured CEO who has his reputation tied closely to the firm’s success. Secondly, the more stock a CEO owns in their firm, the slower they are to make the recall decision, because they are trying to protect their financial welfare. The CEO of Peloton appears to have a significant fortune at stake in Peloton stock, which would be consistent with our research. The more stock a CEO owns, the slower the firm take to recall defective products.”

A Message from Dean Sarah Gehlert on the Derek Chauvin Verdict

When I heard the verdict read at the trial of Derek Chauvin, I was relieved that a change had been made in how excessive violence by police officers has been viewed and treated in courts. This gave me some hope that a door had finally been opened to create change. A single verdict does not even begin to erase all the lives lost over decades of police violence based on prejudice and discrimination. It does however signal that change is happening, or is at least possible, if we are vigilant. It can be a step taken toward ending systemic discrimination by race in how our judicial system considers the actions of police. The wisdom of George Floyd’s seven-year-old daughter, who stated that her dad “changed the world,” has been validated. We also recognize the wisdom and courage of Darnella Frazier, the Minnesota teenager who filmed the event, knowing that what she was witnessing was wrong. When the verdict came in, I was with a group of community activists from three California counties around Los Angeles. While group members expressed some elation for an episode of justice realized, some cautioned that this victory does not mean that all is well. Racism, and the discrimination that it engenders, continues to run rampant through our judicial system. Within the last week we have added the names of Daunte Wright and Adam Toledo to our protests and vigils. We hope this verdict is a turning point, but we will need to work to assure it. It is worth reading a publication from 2018 to understand the role that social work needs to play in ensuring effective and lasting change to our judicial system. In their paper entitled “The Futile Fourth Amendment,” Professor Osagie Obasogie and Postdoctoral Researcher Zachary Newman examine the Supreme Court case that established the standard for court adjudication of excessive force by police, and how this has perpetuated excessive use of force in many communities of color. Protesting alone will not create the change we want to see. It will require change in policy and practices to establish equal protection for all under the law. This is a moment for us as social workers to seize. We must not wait to act until there is another incident of police brutality or an unfair trial. We should use this moment to move forward with renewed conviction in our beliefs, using our training in policy, community organizing, management and planning, and clinical practice. We should always be the voices demanding equality under the law, saying that an end to systemic racism is possible. The world is ready for change and social work should be leading it, with those whom we serve. We should be the champions of social justice for the well-being of individuals, families and communities through innovative teaching of evidence-informed and practice-based skills, and pioneering transformative research. If not us, then who? Sarah Gehlert Dean

New CBS Sitcom "United States of Al" Taps Experience of Social Work Student and Veteran

On April 1, 2021, CBS premiered United States of Al - a new comedy from producer Chuck Lorre (Two and a Half Men, Big Bang Theory) about a Marine combat veteran struggling to readjust to civilian life and the interpreter who served with his unit in Afghanistan and has just arrived to start a new life in America. The show explores the relationship between these two men and how they help each other adjust to their new lives. So, what does a CBS sitcom have to do with the USC Suzanne Dworak-Peck School of Social Work? Enter Master of Social Work (MSW) student Josh Emerson, who landed in the right place at the right time through his field internship at No One Left Behind. No One Left Behind (NOLB) is an all-volunteer, national nonprofit organization that supports recipients of the Special Immigrant Visa (SIVs), and those pursuing an SIV. The founders of No One Left Behind believe the U.S. has a moral obligation to protect these interpreters, and their families, who served side-by-side with American soldiers. Emerson, a veteran of the U.S. Army who deployed to Iraq and Afghanistan, is very familiar with Iraqi and Afghan interpreters. “I went on missions with these interpreters, got to know them, built relationships with them,” he said. “I was so very happy to be able to work with them in this capacity. In addition to providing resources for SIV ambassadors living in the United States, NOLB advocates on behalf of the SIV population to the executive and legislative branches of government provides subject matter expertise to the media, and partners with U.S. businesses to provide opportunities for what they call “this next generation of Americans.” Alea Nadeem, MSW ’15, is a board member of NOLB and reached out to USC with a field internship opportunity for social workers to do macro-level clinical work in a nonprofit setting. Nadeem became Emerson’s field instructor. “What Josh has brought to No One Left Behind has never been brought to the board before,” Nadeem said. “They now see the value in social work.” Bringing the issue to a larger audience Chase Millsap, a consultant and writer on United States of Al, is a former board member of No One Left Behind. “I am still very supportive, impressed and proud of all the work the NOLB team does on a daily basis,” he said. A veteran of the U.S. Marine Corps and U.S. Army Special Forces, he holds a master’s degree from USC Sol Price School of Public Policy. "USC helped me to learn the tools about how to connect entertainment and policy,” Millsap said. “United States of Al is a perfect example of those two worlds coming together in a powerful (and funny) way.” Millsap’s idea was to bring the issues around SIVs into America's living rooms, in a way that would make them relatable. Emerson’s experience as a veteran, his clinical and project management skills obtained through his social work studies and his stellar ability to work one-on-one with SIV recipients and applicants allowed him to inform the show’s stories with a wide breadth of knowledge. Emerson joined James Miervaldis, chairman of the NOLB board, in helping the writers and actors on the show understand the SIV issues, the ways in which NOLB provides assistance and advocacy, and sharing funny stories of cultural differences between Afghans and Americans. Emerson and Miervaldis have also been able to include some of NOLB’s SIV ambassadors in the process, those with an SIV who have already established themselves in the U.S. and are contracted by NOLB to help others assimilate. “They’re talking to the exact people they're portraying,” Emerson said. Nadeem sees Emerson’s contribution to the show as another platform through which to educate. “There are a lot of different tentacles to social work, and it may not seem like the most obvious place in TV and film, but it is,” she said. The show itself touches on everything social workers value ― service, challenging social injustice, dignity and worth of a person, the importance of human relationships and integrity. “This just makes so much sense that a social worker would be involved in this show because that's what we're always trying to communicate to a larger audience,” Nadeem said. “Through this show, you can make a greater impact for these folks to sort of assimilate them to be American citizens, and then also have the whole world appreciate their culture and appreciate what they've done for our nation to keep U.S. service members safe.” A valued member of the team Emerson, a father of five who resides in New Hampshire, knew he wanted to work with veterans after leaving military service. He felt that an MSW was the most versatile degree for this and chose the USC Suzanne Dworak-Peck School of Social Work because of its military social work track. “I think to be a good social worker you need to have experience in life,” Emerson said. “To have seen some things, or been through some things, to understand the population you're dealing with and what they're going through.” When Emerson began his internship at NOLB in 2020, Miervaldis immediately began working with him to focus on SIVs who recently had come to the United States. The first case Miervaldis assigned to Emerson was an SIV family with two young children who needed emergency surgery at a specialty hospital in Washington D.C. “This SIV packed up his family, his pregnant wife and the two kids, used up all his money to take them by bus from Texas to D.C. in the middle of a pandemic and ended up in a bad part of town,” Miervaldis said. As the SIV’s assigned caseworker, Emerson established a relationship and trust with the SIV, helped him obtain safe housing and a job interview, and coordinated details for the children’s surgery with the hospital. “He’s gone and done everything,” Miervaldis said. “We are very proud of Josh’s initiative and empathy for a family in such need. No One Left Behind is the safety net for our allies.” Last year, NOLB helped over 600 families with visas and resettlement. “Josh has exceeded all our expectations and done so while communicating with clients who speak in broken English, Dari and Pashtu, struggling during a pandemic,” Miervaldis said. “His professionalism and empathy are great credits to USC. We would not be where we are today without him. That is not hyperbole.” Miervaldis hopes NOLB will have more social work interns from USC to continue Emerson’s work. For him, Emerson’s project management skills have been the greatest asset, creating a new process for how NOLB provides help for SIV families. “We told Josh, you're a pathfinder, you're a pioneer,” Miervaldis said. “We need to figure out very quickly what works, what doesn't work, and he took it and said, ‘okay, point me in the right direction.’ He’s very much valued as a member of the team.” From advocacy to TV No One Left Behind gets about 20 messages every day from Iraqi or Afghan interpreters who served with U.S. forces in their countries, and who now receive daily death threats from the Taliban. “They're not allowed to live in their homes or their neighborhoods anymore because they helped the U.S.,” Emerson said. “Now the U.S. is withdrawing from all these countries, and the Taliban and terrorist activities in general are picking up, and these people are getting pressured and killed. NOLB has over 300 cases of SIVs who have been killed waiting for their visas.” Emerson hopes that the added exposure from United States of Al will bring awareness particularly to service members about what these interpreters are experiencing and how they can help. One of the requirements for an SIV is a letter of recommendation from the U.S. service member with whom they served, and those have been the most difficult items for SIV applicants to secure. “I have been able to provide some input to what should be addressed in the show,” Emerson said. “It's interesting to see how advocacy on an issue can turn into something this large scale.” See more news from USC Suzanne Dworak-Peck here.

Wastewater Hazards in Southwest Florida Spark Environmental Concerns Across the State and Beyond

Over the last week hundreds of millions of gallons of wastewater have spewed from a former fertilizer plant in Piney Point, Florida, which was abandoned in 2001 and taken over in 2006 by the Florida Department of Environmental Protection. The location is adjacent to Tampa Bay, a 400-square-mile body of water that separates Tampa, Clearwater and St. Petersburg and is full of fish, crabs, seagrass, dolphins, manatees and seabirds of every kind. The state plans to close Piney Point, scientists are trying to forecast what comes next and environmentalists fear algal blooms and fish kills (also known as fish die-offs). “There are hundreds if not thousands of these waste storage ponds in the United States and each one is a ticking time bomb,” says Villanova University’s Metin Duran, PhD, an expert on the biological processes of environmental engineering, including public health microbiology and biological processes for waste management. “The last major disaster was in December 2008, when a 40-acre pond used by Tennessee Valley Authority for the coal-burning Kingston Fossil Plant collapsed. The aftermath included damage to the area’s ecosystem and lawsuits.” Regulations regarding waste storage ponds are at the state level, and they aren’t very strict, says Dr. Duran. “Though there are strict design and groundwater monitoring requirements to ensure waste does not cause groundwater pollution, these waste impoundments are prone to have issues under extreme weather events, such as heavy rains. With the increased frequency of such events recently, there is a risk that more of such may fail.” Dr. Duran adds that it can be difficult to predict short- and long-term effects of the Florida case, but the reported low-level radioactive contamination could cause major damage to aquatic life and properties—and that phosphorous and nitrogen would cause eutrophication in Tampa Bay as well.

Public health education soars in wake of pandemic

Maybe a silver lining can be found from the COVID-19 pandemic, as interest in public health education is soaring at U.S. colleges and universities, says a nationally prominent public health professor. Public health education has become a logical choice for students when looking at changing public health practice trends and their implications for public health education, explained Gulzar Shah, Ph.D., who authored an invited editorial in the March issue of the American Journal of Public Health (AJPH). Shah is department chair and professor of health policy and community health in Georgia Southern University’s Jiann-Ping Hsu College of Public Health. His editorial is titled “Public Health Education and Changing Public Health Realities in the Public Health 3.0 Era.” “For many of the 19 million college students enrolling annually in public and private colleges in the United States, public health is becoming a logical choice,” he said. “Because of COVID-19, interest in public health careers is soaring, evident from the 20% increase nationwide in Master of Public Health applicants.” The editorial also drew insights from the Association of Schools and Programs of Public Health’s national-level data from schools and programs of public health about the first employment destinations of public health graduates. “The emphasis on aligning public health practice and policy with the Public Health 3.0 framework, in which leaders partner across various sectors to address social, environmental and economic factors that affect population health and health inequity, has attracted the spotlight on generalist, behavioral education and health policy degrees,” Shah noted. “The Public Health 3.0 framework has also underscored the desirability of adopting the Health in All Policies approach and encouraging public health leaders to act as chief health strategists in influencing policies in other sectors affecting population health. Increasing focus on Health in All Policies and higher salary positions in health care may further explain the popularity of health policy and management and health law programs.” If you are a journalist looking to know more about Dr. Shah’s work, and the importance public health education in America of the programs Georgia Southern is offering – then let us help. Dr. Gulzar H. Shah is a Professor and Department Chair, Health Policy and Community Health at the Jiann-Ping Hsu College of Public Health (JPHCOPH), Georgia Southern University. He is available to speak with media regarding this important topic - simply click on his icon now to arrange an interview today.

What’s it all mean as ‘Big-Tech’ pivots to privacy? Let our Experts help explain if you are covering

The business of the internet as we know it, is about to change. As companies in the past have thrived, boomed, and found serious cash and success harvesting your data – that model may soon be coming to an end. With companies like Google and Apple leading the way, odds are a serious transformation is about to come and the know that notice has been served, it is getting a lot of attention. The decision, coming from the world’s biggest digital advertising company, could help push the industry away from the use of such individualized tracking, which has come under increasing criticism from privacy advocates and faces scrutiny from regulators. Google’s heft means the change could reshape the digital ad business, where many companies rely on tracking individuals to target their ads, measure the ads’ effectiveness, and stop fraud. Google accounted for 52% of last year’s global digital ad spending of $292 billion, according to Jounce Media, a digital ad consultancy. About 40% of the money that flows from advertisers to publishers on the open internet—meaning digital advertising outside of closed systems such as Google Search, YouTube, or Facebook—goes through Google’s ad buying tools, according to Jounce. March 03 – The Wall Street Journal. But what will this mean for powerhouses like Facebook or the multitude of apps and carriers who rely on data, and the money that comes with it to succeed? What lies ahead will be interesting, and if you are a journalist looking to cover this topic – then let our experts help. Vilma Todri is an Assistant Professor of Information Systems & Operations Management at Emory University’s Goizueta Business School. Previously, she worked for Google where she was developing integrated cross-platform advertising strategies for large business clients that partnered with Google and recently wrote a comprehensive paper on this very topic. Vilma is available to speak with media about this subject – simply click on her icon now to arrange an interview today.

Why online recommendations make it easier to hit “buy”

When it is time to buy something online, perhaps a coffee maker, you might head to Amazon and browse items for sale. One particular model might spark interest. The product page may contain recommendations for other goods: complementary products such as coffee filters; or recommendations for different, competitor coffee maker brands offering unique features and prices. E-commerce websites commonly use product recommendations — called co-purchase and co-view recommendations — to keep users locked into the sales funnel and increase customer retention. But what impact do these types of recommendations actually have on consumers? How do they influence one’s willingness to pay for the original product searched? In fact, the level of influence depends on how close a consumer is to making that purchase, says Jesse Bockstedt, associate professor of information systems & operations management at Emory’s Goizueta Business School. In addition, what type of recommendation the consumer sees plays a role in purchasing as well. To shed empirical light on this, Bockstedt teamed with Mingyue Zhang from the Shanghai International Studies University. “We were curious. We knew that recommendation systems are integral to how consumers discover products online – a good 35 percent of Amazon sales can be attributed to recommendations, for instance,” Bockstedt says. “But we knew a lot less about how recommendations change consumer behavior in relation to a focal product.” Specifically, the researchers were interested in looking at the effect of complementary versus substitutable products, and what impact the price of these types of products had on consumer behavior. They also wanted to know whether these effects were more or less amplified depending on whether consumers were at the exploratory phase in the buying process or ready to go ahead and make the purchase. To unpack the dynamics at play, Bockstedt and Zhang ran two experiments that simulated the online purchasing experience. The researchers had volunteers go through the process of evaluating different products and then report back on how much they were willing to pay for each. “We asked volunteers to look at a product page for a computer mouse, and we randomly assigned different recommendations to that page – some that were for other mice, and others that were for goods and products that would complement the original mouse. Going through the experiment, we also manipulated the price that volunteers saw on different pages, both for the recommended substitute and complementary products,” he says. “Finally, we looked at the effect of timing and the sales funnel. In one case we had volunteers look for a highly specific mouse and recommended a particular product page to them. To simulate the more exploratory phase, we gave them many pages and asked them to click on the one they found most interesting.” In total, Bockstedt and Zhang put 200+ volunteers through the replica virtual purchasing experience and recorded their willingness to pay the advertised price for the focal product on scale of 0 to 100, depending on what they had seen and the point in the sales funnel they had seen the recommendations. If you are looking to learn more about this research and the results, Emory has a full article published for reading and review. If you are a journalist looking to cover this topic or if you are simply interested in learning more, then let us help. Jesse Bockstedt, associate professor of information systems and operations management at Emory’s Goizueta Business School. He is available to speak with media, simply click on his icon now – to book an interview today.

Telecommuting Expert Predicts Permanent Changes to Work After the Pandemic

With the sudden shift to remote work brought about by the COVID-19 pandemic, many corporations have had to quickly assemble a patchwork of policies, procedures, and technologies. Timothy Golden, a professor in the Lally School of Management at Rensselaer Polytechnic Institute, foresees that many companies will adopt remote work on a permanent basis, and need to devote considerable attention and focus to systematically assessing the lessons they have learned. Golden is a leading expert in the field of telecommuting, telework, and the relationship between technology and managerial behavior. With more than 20 years of experience studying the impact of remote work on corporations and individuals, Golden’s insights about the future are rooted in a deep understanding of the history of remote work. In the wake of the pandemic, Golden envisions companies adding a Chief Remote Work Officer, who is responsible for maintaining the effectiveness of the company’s remote work program, to their C-Suite. This person will likely be a boundary spanner who garners resources and support from across silos in the company to ensure remote work remains effective in its long-term implementation. With the continuing importance of remote work, the Chief Remote Work Officer will need a seat at the executive table to ensure it receives the attention it needs. With remote work becoming even more firmly engrained in corporate cultures, Golden expects changes in the ways employees interact. With large numbers of employees continuing to work remotely, employees will expect support for this work mode in many forms — from promotion opportunities and performance metrics, to mentoring and technology support. Another implication of remote work going forward is that the demand for real estate will change, and companies will see real estate as platforms for collaborative work, rather than simply for work. With a significant permanent portion of the workforce likely to remain as remote workers, companies will be able to scale back their real estate yet also reallocate existing spaces to ones that are used for more collaborative interactions, rather than simply offices for individualized working. Golden is available to speak about these and other aspects of the future of remote work, as well as specific lessons he has learned through decades of studying this topic.