Experts Matter. Find Yours.

Building a Gateway to Real News in Broadcast Journalism

Long gone are the days when local media were held up as the first and final word on current affairs. It’s safe to say, the world has never experienced such a period of widespread participation in the news generating process. At the same time, we’ve never seen a more prolific inundation of content and voices from so many corners, all striving to reflect their two cents in the final story. This has also resulted in some of our most credible voices with relevant stories struggling to be heard. Why is that? The train may have left the station, but there is a more effective track it can follow before it’s too late. Video defines the news agenda One of the most formative trends we are now witnessing is the exponential increase in the amount of video created by local and national news outlets around the world, as well as mainstream contributors – from the general public, to corporations, and interest groups – who are producing video content at a staggering rate. The quality of this content is left to the creator’s standards. In this era of fake news, there has never been a more critical need in broadcast news for credible sources. Experts: Undiscovered or inaccessible? Many respected organizations (from research institutions and higher education to think tanks and private sector organizations) maintain significant stockpiles of critical and timely expertise – like research, analysis, and raw data – with which they are challenged to cut through the noise to get into the hands of those who need it. Broadcast media at all levels, from local to international, continue to play a critical role in getting these stories out. But many legitimate media outlets are facing financial burden and an onslaught of competition for audience against a growing field of alternative news sources. Ironically, current editorial and newsgathering processes even for the most mature media organizations remain cumbersome. Reporters’ search for information and sources in the field increases as their own numbers dwindle by the day. As credible news sources continue to battle unqualified viral content, the question remains: What can we do to make real news easier, faster and cheaper to create and deliver? Building a gateway to credible sources The secret may just lie in making credible information, broadcast-ready expert sources, and relevant stories more immediately accessible to media. Today, ExpertFile and Dejero announced that we are partnering to enhance broadcast newsroom access to credible expert sources by making the ExpertFile directory available through Dejero’s LIVE+ Control management system, which leading broadcasters around the world are now using to capture and distribute high quality live news feeds. We’re at the NAB (National Association of Broadcasters) show in Las Vegas this week demonstrating this powerful integration with Dejero. Experts on over 25,000 topics will be discoverable directly from the Dejero control panel in newsrooms all over the world. For us, it’s about helping journalists more easily pursue compelling, timely news stories by connecting them to those credible, broadcast-ready experts. We are focused on building a gateway to the people, content and story ideas that can help define and respond to today’s news agenda. By building the world’s leading search engine and content platform for experts, we’re opening a new chapter with partners such as Dejero to build the bridges and channels to distribute this content to those who need it now…and fast! Already the response we’re getting from some of the biggest broadcast networks in the world here at NAB2017 is very encouraging. But there’s much more work to be done to help this industry. We look forward to some great conversations. If you are at NAB, please drop by the Dejero booth and say hi or drop us a line.

Showcase Your Experts to Generate Media Attention and Grow Business

This blog was initially posted by our friend David Meerman Scott on his blog, read it here Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way to generate attention. When reporters are looking to quote someone in a story, having a name, photo, bio, and examples of content makes it much more likely they will want to conduct an interview. This is especially true when you are newsjacking. Similarly, when buyers are exposed to the smart people employed at your company, they will be more likely to trust and want to do business with you. Yet most companies feature only the senior management team on the site, not those with particular and interesting expertise. University of Ontario Institute of Technology shines spotlight on faculty researchers For example, the University of Ontario Institute of Technology (UOIT), a public research university located in Oshawa, just outside Toronto, was founded in 2002. That makes it one of Canada’s newest universities. With an enrollment of more than 10,000 students, UOIT offers a range of undergraduate programs, plus graduate programs in science, engineering, health, and information technology. But because it is such a new institution, the marketers and public affairs people at UOIT have to work extra hard to make sure that potential students, donors, partners, and other constituents know about the school. Unlike other universities, UOIT cannot rely on decades of families that send their children and grandchildren to the institution and support it with financial contributions. So one way the school reaches out to new audiences is by promoting with the media the many faculty experts who teach and do research at UOIT. “We focus on the experts within the institution,” John MacMillan, director of communications and marketing at UOIT told me. “We have very few resources, but we have a lot of really interesting people who are focused on very exciting things, like using big data and looking at issues of disability and how it relates to the insurance industry, among other things. We are able to reach the media and people who are organizing conferences or booking speaking engagements.” MacMillan uses the ExpertFile software platform as a way to easily showcase UOIT thought leaders in what they call their Expert Centre. He publishes, promotes, and measures the expert content as a tool to engage business prospects, media, and conference organizers. “We needed to have a way of getting out those important stories that we know are of interest to media, to producers, to editors, but also in many ways to partners, to institutions that might be interested in working with us,” MacMillan says. “And we needed to have a way that did a better job of telling our story to those various groups.” MacMillan started with 26 profiles for faculty in the Expert Centre, and is steadily expanding to a planned goal of 200 profiles. He says that an ideal expert is one who is already comfortable with digital technology. “We’re amplifying the presence of each of those faculty members—whether they are involved in multimedia, whether they have their own websites, or whether they have their own followings—and presenting them in a way that gets some response. Part of their success as faculty members lies in establishing their bona fides with granting authorities or with the government or with others. The Expert Centre augments their legitimacy.” Adding credibility to your newsjacking efforts Having profiles available to the media also helps your newsjacking efforts. When you comment on something that’s newsworthy and a reporter finds it via search, they often want to know biographical information on the person before they quote them. Having a link to the bio of the author of that timely blog post is a great way to add credibility and to increase the liklihood of being quoted. As an example of the action that can come from an Expert Centre profile, MacMillan cites Dr. Isabel Pedersen, an associate professor at UOIT and Canada research chair in Digital Life, Media, and Culture. “She focuses on a sociological perspective of wearable computing devices,” he says. “Her research looks into questions like: ‘When we wear gadgets on our body, how will that shift the reality for us? How will it change the way we interact with other people? How will it allow us to participate in digital culture?’ She is one of the early profiles that we created because she is one of our Canada Research chairs, a distinguished researcher who is working on an area of particular national and international importance.” Dr. Pedersen’s Expert Centre profile contains her bio, photo, links to her Twitter and Google Plus feeds, and a list of past speaking engagements, as well as video content, previews of her book Ready to Wear, and articles she has published. The profile attracted the attention of a reporter from IEEE Spectrum magazine, the publication of the world’s largest professional association dedicated to advancing technological innovation and excellence. “They were working on a story about wearable technology, and they wanted to interview her,” MacMillan says. “That’s a magazine from the U.S. that has a much broader readership than anything we’d be able to position her for, and it came along as a result of somebody seeing her profile and deciding that they wanted to speak with her. That’s an example of where we’ve been able to use our resources in a very efficient way, in a manner that gets a story out well beyond our own physical boundaries and that tells about the uniqueness of the work that’s going on at this university.” A lesson learned from the early days of the UOIT Expert Centre was the importance of having the profiles appear in a consistent voice. “When we started out, our assumption was that the individual faculty members or individual experts would develop their own profiles,” MacMillan says. “We realized that would result in a lack of consistency, so we hired a writer, and her job was specifically to interview our experts and to create a story for each of those experts so that when someone does look at this, they’re looking at a consistent story, a consistent tone, and a consistent brand for the university. I’ve learned from creating our Expert Centre that I share some one of the same challenges as faculty members: if you don’t manage your digital presence actively, someone will do it for you. I like to think that our Expert Centre has helped our faculty to curate their digital content as much as it’s helped our university to strengthen its brand.” The ExpertFile platform Your employees are a great resource for generating interest in the media as well as a way to show potential customers and partners that you are doing interesting work. Showcasing them is easier with the ExpertFile platform, a SaaS application that helps organizations make their experts more visible. In my mind, ExpertFile is to showcasing people what HubSpot is to showcasing content. What’s traditionally held many organizations back is that until now, there hasn’t been an online platform to simply organize the growing base of expert content that is being produced across organizations every day. Yet this content is what many audiences are looking for. They want to easily reference everything from biographies to speaking engagements, to social feeds and multimedia assets. “Experts are a great way to humanize an organization and make it more approachable, yet many marketers struggle with how to best showcase these people online,” notes Peter Evans, founder and CEO of ExpertFile. “Adding expert profiles to various sections of your website such as your media room is an ideal way to create more engagement on your site and drive valuable speaking, media and customer inquiries. Experts are quickly becoming the new frontier for content marketing.” Disclosure: I am on the advisory boards of both HubSpot and ExpertFile. Peter Evans, ExpertFile CEO, is a friend.

Locking down your data. Are lawmakers finally waking up to the importance of privacy?

Data collection and data control are becoming international issues. As the lucrative and important pieces of customer data collection become a priority for major tech and software companies – privacy and protection is now emerging as the key issue for international legislators. Just recently, Microsoft had to update several of its agreements with cloud customers and re-classify its role in Europe. Last month, as part of an enquiry that opened earlier this year, the European Data Protection Supervisor (EDPS) expressed 'serious concerns' over whether the relevant contractual terms were compliant with GDPR, and over Microsoft's role as a data processor or data controller for EU institutions. The report followed the publication of a series of papers by the Dutch Ministry of Justice and Security, suggesting that Office 365 was breaching GDPR by collecting 'functional and diagnostics data', including email subject lines and text run through a spell-checker. Microsoft has now acknowledged its position as a data controller - which has a higher bar for ensuring user data - when it comes to the provision of enterprise services. "In the [Online Services Terms] OST update, we will clarify that Microsoft assumes the role of data controller when we process data for specified administrative and operational purposes incident to providing the cloud services covered by this contractual framework, such as Azure, Office 365, Dynamics and Intune," says Julie Brill, Microsoft's corporate vice president for global privacy and regulatory affairs and chief privacy officer. "This subset of data processing serves administrative or operational purposes such as account management; financial reporting; combating cyber attacks on any Microsoft product or service; and complying with our legal obligations."  Forbes Magazine – November 18 Data collection and control are becoming big issues on a global scale as more and more governments are looking for consumer protection while companies are seeking the profit that comes from the information customers provide voluntarily and sometimes unwillingly . Are you a reporter covering technology, privacy and data collection and control?  Did you know that there is value in the results of spell-checkers and document review tools? If you have questions or need an expert source for insight and perspective – let us help. Dr. Rachel Cummings is an expert in data privacy, algorithmic economics, optimization, statistics, and information theory. Dr. Cummings is available to speak with media regarding data privacy and other topics, simply click on her icon to arrange an interview.

Smooth Operator: When earnings management is a good thing

New research from the Kelley School of Business makes the case that smoothing the numbers can be beneficial – if you’ve got the right team in place to handle the job. Smoothing, in this case, means adjusting accounting reserves up or down. And contrary to the common wisdom that all earnings management is bad, researchers have identified a setting in which it can be good. In a paper titled “Managerial Ability and Income Smoothing,” David Farber, associate professor of accounting at the Indiana University Kelley School of Business at IUPUI, and fellow researchers Bok Baik of Seoul National University and Sunhwa Choi of Sungkyunkwan University find that when high ability management teams use their discretion to smooth bumps in earnings, future earnings and cash flows become more predictable and a firm’s stock price improves.  “We found that more capable managers who use discretionary accounting choices to signal future performance provide more useful financial reporting,” said Farber. “Firms with high ability managers who smooth earnings have more predictable earnings and cash flows, and the stock market incorporates that information into a firm’s stock price. High ability management teams are better able to anticipate changes in their firms’ prospects and can therefore better estimate accrual adjustments necessary to smooth their earnings. These managers are trying to communicate to the market by saying, essentially, ‘We had some volatility in earnings this period, but going forward, we expect earnings to follow the path based on the smoother earnings.’” The study also showed that if a firm’s management team is not high ability and they attempt to smooth earnings, the firm will likely see negative implications, like less predictable earnings and lower stock prices. Additionally, the reputations of managers in these firms will likely suffer. A final version of the paper will be published in The Accounting Review, one of the top scholarly accounting journals in the world, in July 2020.

Using drones to deliver medical packages: A collaboration between a governmental agency and for-profit companies

At first glance, it just seems like an obvious next step as online retail and same day delivery are pushing forward at lightening speeds.   But recently, companies like UPS, CVS and WakeMed are exploring the idea of drugs and other health related items being delivered by drone.   An M2 drone developed by UPS partner Matternet made the deliveries. The drone flew autonomously but was monitored by a remote operator who could intervene if needed. In each case, it hovered about 20 feet above the delivery destination and lowered its package to the ground using a winch and cable. The deliveries mark an expansion of UPS' partnership with Matternet, established in March to deliver medical samples using unmanned drones at WakeMed's flagship hospital and campus in Raleigh, North Carolina. The partnership has logged more than 1,500 drone deliveries at WakeMed so far. UPS subsidiary UPS Flight Forward (UPSFF) plans to build out its ground infrastructure to expand to other industries. "UPS is exploring and developing drone delivery in various industries, including some that need drone delivery to homes," said company spokesperson Kyle Peterson. The residential deliveries also represent an expansion of UPS' partnership with CVS. UPS began setting up package pickup and return locations in CVS stores nationwide this summer. The two are collaborating to develop drone delivery options, and UPS plans to expand drone deliveries beyond healthcare facilities. November 08 - TechNewsWorld https://www.technewsworld.com/story/86342.html It’s fast, and convenient – but is it right? Morvarid Rahmani has these findings that relate to the newest drone capabilities and approval to move forward from the FAA: It is exciting to hear about the FAA approval of using drones for delivering medical packages. Using drones to deliver medical packages can give rural communities access to products and medical supplies, which they would not be able to access otherwise. This delivery model is a way of incorporating social concerns and conditions of underserved populations into business practices. ·Successful implementation of inclusive business practices requires collaboration of for-profit firms with the public sector, civil society organizations, and communities. Using drones to deliver medial packages is a great example of collaboration between a governmental agency and for-profit companies, which is toward the dual goals of promoting efficiency and inclusion. Technology-driven innovations such as delivery drones or driverless vehicles not only facilitate last-mile delivery, they help with the inclusion of new sets of “customers”, especially those in remote locations or rural areas with poor infrastructure. Delivery drones are results of “technology push,” i.e., the solution came prior to the identification of the problem. These technologies enable inclusive retailing and distribution for large (excluded) communities all over the world. We know other retail giants (Amazon, Walmart, etc.) are going to use drones in the future but are they eyeing this option too or do they already have a plan ready? Do the risks outweigh the reward when it comes to safety and ensuring the proper prescription reaches the right patient?  Is there enough oversight to ensure that criminal elements or corruption are kept at bay? Who is liable for the delivery? Or, is this just part of our evolving world that is coming and that it needs to be regulated by accepted? There are a lot of questions about the technological advancement of drones in supply chain – if you are a journalist covering this topic – let us help with your coverage.   Morvarid Rahmani is an Assistant Professor of Operations Management at Scheller College of Business at Georgia Tech. She is an expert in the areas of research is on collaboration in work processes such as new product development, management/IT consulting, and education. Dr. Rahmani is available to speak with media regarding this topic – simple click on her icon to arrange an interview.

U.S. economy continues to expand, but at a slower pace, reaching about 2 percent growth in 2020

INDIANAPOLIS -- The U.S. economy will continue to expand for a 12th consecutive year in 2020, but by only about 2 percent and struggling to remain at that level by year's end. Indiana's economic output will be more anemic, growing at a rate of about 1.25 percent, according to a forecast released today by the Indiana University Kelley School of Business. Over the past year, political dysfunction and international trade friction have disrupted supply chains and eroded both consumer and business confidence. U.S. employment has grown during 2019 but will decelerate throughout 2020, well short of 150,000 jobs per month and possibly to about 100,000 by year's end. A tight labor market will continue to be an issue for many companies.   "The total number of job openings in the economy peaked in late 2018," said Bill Witte, associate professor emeritus of economics at IU. "Average hours worked have been flat over the past year, and auto sales have been flat for nearly two years. Given the reliance of the U.S. economy on consumer spending, these are disturbing signs. But they are vague signs, and not enough to convince us that the end of the expansion is in sight.   "We expect that growth will be weaker than in the past two years, and this outlook is likely a best-case outcome," he added. "There is massive uncertainty in the current situation."   The Kelley School presented its forecast this morning to Indianapolis community and business leaders at IUPUI. The Business Outlook Tour panel also will present national, state and local economic forecasts in seven other cities across the state through Nov. 20.   Indiana's more meager economic growth expected in 2020 can largely be attributed to the outsized presence of manufacturing and particularly tight labor markets, said Ryan Brewer, associate professor of finance at Indiana University-Purdue University Columbus and author of the panel's Indiana forecast. Manufacturing contracts more rapidly versus other areas of the economy, and tight labor markets limit employers' capacity to grow, he said.  Expectations about business investment have fallen short, and corporations have been buying back stock instead of making capital investments. The trade war with China and slowing global expansion have also affected state manufacturers.  The world is about to record its slowest economic growth since the financial crisis of 2009. Next year, global growth is projected at 3.4 percent, with downside risks continuing to build. China and the European Union each face structural issues amid tariffs imposed by the United States. Brexit remains unresolved.   Recent data from the Institute for Supply Management showed that manufacturing activity has slowed to its lowest rate since the beginning of the Great Recession. Indiana has sought to diversify its economy in recent decades, but manufacturing output represents nearly 28 percent of gross state product. Indiana continues to lead the nation in manufacturing employment, with more than 17 percent of its jobs in that sector.   "Constrained by a historically tight labor market, Indiana is expected to experience slow growth in jobs and gross output, along with the possibility for continued rising wages," Brewer said. "With fewer and fewer available people to hire, tightness of the Indiana labor markets will serve as a drag to output and employment growth."   The outlook for the Indianapolis-Carmel-Anderson metropolitan statistical area is slightly better, with expected growth between 1.5 and 2 percent.   "Indianapolis continues to draw in talent and investment that should help it exceed the overall state level of growth," said Kyle Anderson, clinical assistant professor of business economics. "However, there is risk that weakness in the broader economy, and especially weakness in manufacturing, could make this forecast too optimistic."   Other highlights from the forecast:   The national and state unemployment rates will hold steady. The nation's rate could be below 4 percent by year's end, and the state will stay at or below full employment through 2020.  Inflation will rise and end 2020 close to the Federal Reserve's 2 percent target. The stock market will struggle to get average returns with headwinds from trade, supply chain disruption and policy uncertainty. Earnings continue to exceed expectations, yet lack of definitive trade consensus continues to drive headwinds. Interest rates will remain low. The 10-year Treasury rate should stay below 2 percent and mortgages below 4 percent. Speculative grade bond yields have been rising, indicating increased risk of insolvency for marginal firms. Entry-level wage growth could cause costs to rise, earnings to fall and growth to stagnate for firms heading into 2020. Energy prices will be relatively stable, with average prices similar to those in 2019. Business investment will remain weak, although a little improved from this year. Housing will achieve a meager increase, ending two years of negative growth. Government spending will grow, but much more slowly than the past year, as the impact of the 2018 budget deal ends. The starting point for the forecast is an econometric model of the United States, developed by IU's Center for Econometric Model Research, which analyzes numerous statistics to develop a national forecast for the coming year. A similar econometric model of Indiana provides a corresponding forecast for the state economy based on the national forecast plus data specific to Indiana. A select panel of Kelley faculty members, led by Indiana Business Research Center co-director Timothy Slaper, then adjusts the forecast to reflect additional insights it has on the economic situation.   A detailed report on the outlook for 2020 will be published in the winter issue of the Indiana Business Review, available online in December. In addition to predictions about the nation, state and Indianapolis, it also will include forecasts for other Indiana cities and key economic sectors. Presenting the forecast at the Indianapolis Business Outlook Tour event were Phil T. Powell, associate dean of Kelley academic programs at Indianapolis and clinical associate professor of business economics and public policy; Cathy Bonser-Neal, associate professor of finance; and Anderson.

Corporate board diversity: Tokenism, or true change?

As corporations face pressure to increase gender diversity on their boards, there are those that simply add a single female director to appease critics, and those that make genuine and successful efforts to diversify. Mark Mallon, assistant professor of strategic management, is part of a research team that has explored factors that can differentiate between what is a token effort, and one that adds more female directors to a corporate board. Research recently published by the team found that U.S. firms with more top female managers and with a female director serving on the nominating committee are more likely to see additional female board appointments. The article titled “Beyond tokenism: How strategic leaders influence more meaningful gender diversity on boards of directors” appeared in Strategic Management Journal. “We also found that boards and nominating committees with younger members amplify these effects, and result in boards that have greater female representation,” Mallon said. “These of course aren’t the only factors that can contribute to greater gender diversity on corporate boards, but they are important ones.” Professor Mallon is available to talk with you about this research, which hopefully can add to your coverage of the efforts by corporations to change the composition of their boards to better reflect the broader population. If Professor Mallon can assist with your reporting about corporate governance, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Professor Mallon is available for phone, email and broadcast interviews. 

MEDIA RELEASE: Driving high? New research shows many Ontarians get behind the wheel too soon after consuming cannabis

As we approach the first anniversary of the legalization of cannabis and prepare for the introduction of legal edibles, CAA South Central Ontario (CAA SCO) is releasing new data that suggests that the dangers of cannabis-impaired driving are misunderstood by many. It shows that approximately 1.2 million Ontario drivers have, at some point, driven high after consuming cannabis. Seventy-two per cent report waiting three hours or less to get behind the wheel, with 27 per cent feeling very or somewhat high when they did. “We know that driving under the influence of cannabis affects your ability to drive safely and increases your risk of getting into a crash,” said Teresa Di Felice, assistant vice-president of government and community relations at CAA SCO. “The research has shown us that young Canadians are more at risk of a vehicle crash even five hours after inhaling cannabis.” The research also shows that over half of Ontario drivers who use cannabis are “poly-users,” meaning they typically pair cannabis with another substance. Alcohol is by far the most common substance paired with cannabis. Cannabis-infused edibles are another option that may further complicate matters when it comes to drug-impaired driving. Twelve per cent of non-users indicated they were very or somewhat likely to try edible cannabis products after it becomes legal. “It is crucial to continue to explore and understand what impact the legalization of edibles may have on Ontario’s roads. If Ontarians choose to consume edibles, they should be aware of its delayed psychoactive effects and the impact on their ability to drive,” said Di Felice. CAA’s focus is to ensure that road safety, public education and enforcement remain at the forefront of the management of cannabis legalization. The statistically representative study, commissioned by CAA and conducted by Dig Insights in late June 2019, surveyed 1,510 Ontarian between the ages of 19 and 70 who have a valid driver’s license. ��                           

Turning Assisted Living into a Home: Baylor Interior Design Faculty Members Discuss 3 Ways to Create Sense of Home for Residents

When people hear the term “assisted living,” they might think “nursing home” or “old folks’ home.” But what people don’t know is that interior designers are working hard to ensure that these facilities provide a sense of comfort and a sense of home to their residents. “Designing for assisted living environments requires careful consideration of the needs of the residents living there. But really, in that way, it is no different from designing for any population,” said Elise King, assistant professor of interior design in Baylor University’s Robbins College of Health and Human Sciences. Baby boomers would rather live at home or in a residential setting, according to SeniorLiving.org. This will require more locations to have independent and assisted living available. With the baby boomer generation transitioning into retirement, many will require additional care but don’t want to be in nursing homes like their parents. “You should always begin by understanding the users of the space and assessing their needs and requirements,” King said. “And what you’ll find is that across the lifespan, while there are different needs which must be met by various functional requirements, our innate desires are not that different.” 1. Bring outdoors inside by incorporating nature into facility design. One way designers enhance facilities is by incorporating nature into their design and bringing the outdoors inside. At Baylor, Debra Harris, Ph.D., associate professor of interior design — who has researched the impact of health care facility design on patients, families and health care workers — teaches a sustainability course that addresses some aspects of nature in design. “We reinforce all aspects of indoor environmental quality through research activities and through the entire design process,” Harris said. “For years, architects have discussed the concept of organic architecture and more recently, the term ‘biophilic design’ has been used,” King said. “And in the past 30 or so years, we’ve seen a growing body of research that supports what we’ve assumed for a long time, essentially that humans desire a connection with nature and that nature can have a positive impact on health and well-being.” She said one way this can be accomplished is by having ample windows, particularly those that look onto greenspaces or treetops. It also is important to consider that some residents will be using walkers, canes or wheelchairs. Window height should be considered so that all residents can benefit. Another way to incorporate nature into the design is by using natural materials when possible or using materials that have textures or patterns reminiscent of nature. Harris agrees that incorporating nature into a facility’s design is important and beneficial to the residents living there. “Direct access to nature, like gardening or nature walks, and indirect access to nature, through a window, provide real tangible benefits,” Harris said. 2. Access to natural light, as well as artificial light that mimics daylight, provides benefits to seniors that are associated with well-being. Harris said having access to natural light provides benefits associated with well-being, such as reinforcing our natural clock, known as circadian rhythms, which helps with the quality of sleep and may contribute to management of chronic conditions. Designing to provide access to nature through gardening and walking also can increase physical activity and social interactions, she said. Artificial lighting is also an important factor in interior design, especially for seniors. Harris said there are lighting systems that can mimic daylight, changing over the course of the day to support our circadian rhythms, which can lead to an elevated sense of well-being. This may contribute to other aspects, such as social interactions, physical activity, and satisfaction, she said. 3. Designing for all five senses is critical for making a facility feel more like home. King said it’s important to design for all the senses, not just the visual aspect of the facility. She said sound, smell and touch are other critical aspects that need to be taken into consideration to make a facility feel more like a home. “Designers have to use research to understand how we can best address the specific needs of a mature population through design,” King said. “By creating environments that value and support these innate needs — self-actualization, esteem, love and belonging, safety needs and physiological needs — we’re reinforcing a sense of place and hopefully, a sense of home.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT ROBBINS COLLEGE OF HEALTH AND HUMAN SCIENCES AT BAYLOR UNIVERSITY The Robbins College of Health and Human Sciences at Baylor University was established in 2014, a result of identified priorities for strengthening the health sciences through Baylor’s strategic vision, Pro Futuris, and the University’s Illuminate  strategic plan. The anchor academic units that form Robbins College – Communication Sciences and Disorders; Family and Consumer Sciences; Health, Human Performance and Recreation; Public Health; and Division of Health Professions – share a common purpose: improving health and the quality of life. The College’s curricula promotes a team-based approach to transformational education and research that has established interdisciplinary research collaborations to advance solutions for improving quality of life for individuals, families and communities. For more information, visit www.baylor.edu/chhs.

Fair Play: Sexual Violence and College Athletes

Since the 1990s, we have seen multiple high-profile, even fatal, cases of violence against women at the hands of male intercollegiate athletes. These events and others prompted the Office of Civil Rights to call upon universities to more appropriately investigate and sanction perpetrators of sexual assault. In April 2011, using Title IX as an imperative, the Office for Civil Rights issued a “Dear Colleague Letter” (DCL) as a call for universities to more swiftly and adequately address incidences of sexual violence by students. As universities started implementing or revamping programs to reduce sexual violence on campus, it became obvious there was a lack of current research on college athletics to inform their decisions. This led me to conduct my own research on sexual assault within intercollegiate athletics. I wanted to understand the ways in which former college athletes understand sexual assault, as well as their perceptions of their athletic department’s response to occurrences and prevention.  My research on sexual violence was first published in 2015 and again in 2018. Based on this research, in 2017-2018, I implemented a sexual violence prevention program with athletes from a variety of sports: men’s and women’s basketball, wrestling, softball, football, and women’s golf and tennis. That program, Fair Play: Sexual Violence Prevention for Athletes, was created because many athletes are leaders on their campuses and in their communities. While some research shows that some male athletes may be at higher rates for perpetrating sexual assault, we know that the vast majority of athletes are good students who want to help keep their fellow teammates, students, and community members safe. Fair Play teaches athletes about sexual assault, consent, and rape culture in sports, helps them re-examine traditional gender norms and roles, and gives them tools and skills to intervene and stop sexual violence before it happens. With grant funding from the Ohio Department of Higher Education, we collaborated with Sexual Assault Response Network of Central Ohio (SARNCO) to facilitate Fair Play. Research done to assess the efficacy of the program is forthcoming in two journals. However, data indicates that, after participating in Fair Play, athletes are less likely to believe in rape myths, have a better understand of consent, and are able to identify and stop the spread of rape culture. In addition, Fair Play participants reported increased knowledge and ability to engage in bystander intervention, which is aimed at preventing violence before it happens. Fair Play is effective in its depth and breadth – participants attend 10 hours of programming – as well as the unique and active learning environment targeted specifically for athletes.  Kristy McCray, Ph.D., is an Otterbein assistant professor in sport management and a former rape crisis center executive director. McCray’s program focuses on college athletes as some research indicates that male intercollegiate athletes are more likely to hold sexually aggressive attitudes and behaviors. Click on her icon at the top to get in touch with Kristy.