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Using social media to assess public sentiment
Large corporations, government agencies, and political campaigns increasingly are using social media listening platforms and software to monitor public sentiment online. According to research from David Schweidel, associate professor of marketing, and Wendy Moe (U of Maryland), the information gleaned from social media can provide useful insights for decision making, but only if the “comments are measured appropriately.” Since prior marketing research has focused on one social media venue or failed to acknowledge the differences in multiple social media venues, Schweidel and Moe discovered that these measurements of public sentiment fell short. Instead, they analyzed brand sentiment for an enterprise software company and a telecommunications business across a variety of social media platforms. Accounting for factors that varied across different social media platforms, the authors derived a measure of general brand impression (GBI). They showed that general brand impression was a leading indicator of shifts in brand tracking studies and stock price movements. Taken together, Schweidel and Moe’s “measure of GBI effectively captures movement in the underlying sentiment toward the brand.” Source:
Consumer word-of-mouth and social media
Certainly, marketers are well aware of the value of the consumers’ word-of-mouth (WOM) endorsements of a product or service. But the ubiquitous nature of social media demands that advertisers find new ways to tap into how consumers interact and communicate to leverage the power of WOM online. Panagiotis Adamopoulos, assistant professor of information systems & operations management; Vilma Todri, assistant professor of information systems & operations management; and Anindya Ghose (NYU-Stern) take a close look at the role of hidden personality traits of online users and how they play into the effectiveness of product WOM on Twitter. The trio used big data, machine learning methods, and causal inference econometric techniques to study consumer purchases made through Twitter accounts. The research showed an increase in the likelihood of a purchase by 47.58% when there was exposure to WOM tweets from a sender who had similar personality traits to the recipient of the information. The trio found that introvert users were much more accepting of WOM versus extrovert users. They also noted agreeable, conscientious, and open social media users are more effective influencers. The combinations of personality traits of disseminators and recipients of WOM impacted the decision to buy a product, with the researchers noting that a “WOM message from an extrovert user to an introvert peer increases the likelihood of a subsequent purchase by 71.28%.” Source:
Today, US President Donald Trump and Russian President Vladimir Putin met at the presidential palace in Helsinki to discuss the relationship between their respective countries. Prior to the meeting, Trump cited national security concerns and trade as agenda items. Since the start of the meeting, the two presidents have also discussed the tension between the two countries and accused election meddling. At Augusta University, our experts have been following the historic meeting, and made the following observations: • Trump is correct in asserting the importance of having Russia as an ally. • The US is currently facing Russian cyberaggression, so how Trump addresses this issue has immediate concerns. • US posture in Syria is at stake. • It is important to keep this meeting in the context of “America First.” Trump will push messages at the summit that fall in line with his national security interests. What are the implications of this summit for every-day Americans? Will this meeting improve the relationship between the United States and Russia? How will this meeting effect the United States’ relationship with other European allies? There are a lot of questions to answer – and that’s where our experts can help. Dr. Craig Albert is an expert on American politics and political philosophy. He was recently appointed director of Augusta University’s new Masters of Arts in Intelligence and Security Studies. Dr. Albert has experience with all forms of national and local news organizations and is available to speak to media regarding the Helsinki Summit. Simply click on his icon to arrange an interview. Source:
Disaster Psychologist Available to Discuss Thai Boys' Recovery from Trauma
The world watched with relief as 12 soccer players and their coach were rescued from a flooded cave in northern Thailand after an 18-day ordeal. Amid the relief at the players' safe rescue, Dr. Jamie Aten, a Wheaton College psychologist, says it’s important that they receive care for mental health needs in addition to the physical care they are receiving. Aten, the founder and Executive Director of the Humanitarian Disaster Institute at Wheaton College, is an internationally known expert who helps others navigate mass, humanitarian, and personal disasters with scientific and spiritual insights. Aten recommends the boys’ mental health be monitored closely following their rescue. “They may show extremes in behaviors ... they [may] sleep too much, or have difficulty sleeping,” he says. “They may develop triggers that weren’t there previously.” “Some may withdraw, while others need more attention. Over time these symptoms may lessen, but for some it could be a lifelong struggle.” To request an interview with Dr. Aten, contact Wheaton College Director of Media Relations LaTonya Taylor, latonya.taylor@wheaton.edu. Source:
6 Facts We Learned Working with Migrants and Refugees Around the World Working with migrants and refugees is our business at Catholic Relief Services. CRS was founded in 1943 to assist refugees during World War II. Seventy-five years later, we are still coming to the aid of people escaping conflict, violence and natural disasters. While CRS doesn’t resettle refugees in the United States (these programs are run by the Catholic Church’s Migration and Refugee Service and Catholic Charities), our rich history has taught us valuable lessons on how to best help families fleeing crisis. 5. Adults Need Work and Income. We know from experience that people find pride and purpose in helping earn an income for their families, no matter how small. Refugees and migrants are looking for a hand-up, not a handout and being integrated with their host communities benefits everyone. Caroline Brennan is the Emergency Communications Director for Catholic Relief Services. In her role, she travels to and/or works in areas facing natural or man-made emergencies. See her contact information at the bottom. 6. The Poorest Countries House the Most Refugees and Migrants. Although media stories can give the impression that the U.S. is swamped with migrants, the reality is that 85% of the world’s refugees are in the developing world. The country with the largest refugee population is Turkey, with almost 3 million. One in 3 people in Lebanon is a refugee. The Bidi Bidi Refugee Camp in Uganda alone is home to 229,000 South Sudanese who have fled civil unrest. Richer nations like the U.S. should look at the lessons of how these countries with far fewer resources welcome and host refugees. Caroline Brennan is the Emergency Communications Director for Catholic Relief Services. In her role, she travels to and/or works in areas facing natural or man-made emergencies. See her contact information at the bottom. The experts at Catholic Relief Services are available to help with any media coverage or insight that is required regarding this ongoing news story and issue that is continuing in America. Simply click on any of their icons to arrange a time for an interview. Source:
6 Facts We Learned Working with Migrants and Refugees Around the World - Facts 3 and 4 Working with migrants and refugees is our business at Catholic Relief Services. CRS was founded in 1943 to assist refugees during World War II. Seventy-five years later, we are still coming to the aid of people escaping conflict, violence and natural disasters. While CRS doesn’t resettle refugees in the United States (these programs are run by the Catholic Church’s Migration and Refugee Service and Catholic Charities), our rich history has taught us valuable lessons on how to best help families fleeing crisis. 3. Support the Family. The family unit provides the primary support for children during the traumatic refugee experience -- whether it is witnessing violence or crossing a desert on foot. CRS focuses on keeping families together. This means housing a family together and using any services provided – from trauma counseling to income generation – to boost family cohesion. Shannon Senefeld is a global development expert at CRS. She has published and presented extensively on international children’s issues and the importance of strengthened family care for children’s development. See her contact information at the bottom. 4. Kids Need School and Play. CRS is dedicated to keeping up children’s education, to provide stability and normality and give them hope for the future so they can be productive citizens wherever they end up. Kids need to be kids, too. Whether they are in a camp or any sort of migrant or refugee holding center they need a space to play. Caroline Brennan is the Emergency Communications Director for Catholic Relief Services. In her role, she travels to and/or works in areas facing natural or man-made emergencies. See her contact information at the bottom. The experts at Catholic Relief Services are available to help with any media coverage or insight that is required regarding this ongoing news story and issue that is continuing in America. Simply click on any of their icons to arrange a time for an interview. Source:
6 Facts We Learned Working with Migrants and Refugees Around the World: Facts 1 and 2 Working with migrants and refugees is our business at Catholic Relief Services. CRS was founded in 1943 to assist refugees during World War II. Seventy-five years later, we are still coming to the aid of people escaping conflict, violence and natural disasters. While CRS doesn’t resettle refugees in the United States (these programs are run by the Catholic Church’s Migration and Refugee Service and Catholic Charities), our rich history has taught us valuable lessons on how to best help families fleeing crisis. 1. People Do Not Want to Leave Their Homes. An astonishing 1 in 110 people have been forced to flee their home (UNHCR). They only do that when they feel they have no other choice. Most people the world over give the same reason for starting their perilous journey across borders -- violence. That’s true for millions fleeing conflict in South Sudan and for tens of thousands fleeing gang violence in Central America. Most often, people flee to other parts within their country first. Only when they see no other option do people leave their country. Rick Jones is the agency's Youth and Migration Advisor in Latin America and the Caribbean. He also specializes in issues affecting Central American migration, including gang violence, poverty, and internal displacement. See his contact information at the bottom. 2. Don’t Separate Families. Based on extensive experience with refugees and migrants, CRS agrees with the criticism of the former U.S. policy of separating children from their parents. Decades of research shows that this is so traumatic for children it can lead to long-term psychological, and even physical damage. Shannon Senefeld is a global development expert at CRS. She has published and presented extensively on international children’s issues and the importance of strengthened family care for children’s development. See her contact information at the bottom. The experts at Catholic Relief Services are available to help with any media coverage or insight that is required regarding this ongoing news story and issue that is continuing in America. Simply click on any of their icons to arrange a time for an interview. Source:
Always Keep Families Together. Separation Damages Children.
The ongoing situation in America’s border towns with the detention and separation of thousands of children from their parents is both highly damaging for children and unnecessary. The actions of American authorities who are enforcing the ‘zero-tolerance’ policies have led to outcries from world leaders, American politicians and a large segment of the public. The following is a statement from Shannon Senefeld, Senior Vice President, Overseas Operations, Catholic Relief Services. “At Catholic Relief Services, keeping children with their parents is always one of our paramount goals. That’s true in emergencies, in health crises, in all of our long-term work combatting poverty and working to end the institutionalization of children. The research is clear – separating children from their families causes lasting mental, and even physical damage. Family support is vital for all children, especially those fleeing violence or dire poverty. “ As a Clinical Psychologist and with a long career working with vulnerable children around the world, Shannon Senefeld can speak with authority on why the ongoing situation with the separation of families on the US border. She can also speak to the root causes that propel families to migrate in the first place, such as rampant gang violence and poverty in Central America. Shannon is available to speak with media. For an interview – simply click on her icon to contact her and arrange a time. Source:
As cyclone and monsoon season begins in Bangladesh, tens of thousands of Rohingya families in refugee camps near the border with Myanmar wait to see if their homes and newly-formed communities will hold. Their shelters cling to the sides of slopes or are situated in flood plains, both precarious places as the camp and surrounding hills have been stripped of trees and vegetation that could prevent deadly flash floods and landslides. Catholic Relief Services is working with partner agency Caritas Bangladesh on the ground in Cox’s Bazaar, Bangladesh responding to this emergency. Together, Caritas and CRS have modified thousands of shelters and accompanying infrastructure in preparation for torrential rains and flooding. In addition to retrofitting existing areas of the camp and constructing new sites with proper infrastructure, they are engaging community members in camp upkeep and looking out for vulnerable neighbors. CRS is the international relief and development org. of the U.S. Catholic Church and officials are on site and available to speak with media. Caroline Brennan, CRS’ emergency communications director and an expert in areas of emergency relief and recovery and refugees will be in Cox’s Bazar and is available for interview June 18-29. Simply click on her icon to arrange an interview over Skype, phone or in person. Source:
STORY: What will a Doug Ford government mean for drivers in Ontario?
It’s finally over – and after a long four weeks of campaigning and speculating – voters in Ontario ushered in Doug Ford and his Progressive Conservative government with an overwhelming majority. So what will this mean for Ontario’s drivers? There’s a lot to expect and a lot to sort out as the Progressive Conservatives take over after 15 years of Liberal control. And that’s where the experts from CAA South Central Ontario can help. They can help you with what the priority issues are facing Ontario drivers and just what was promised over the last month of stumping. Elliott Silverstein is the manager of government relations and the spokesperson for CAA South Central Ontario. He is available to speak to media regarding this topic. Simply click on his icon to make contact. Source:
